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How to use Google Search Console to Improve Your SEO HOW TO USE GOOGLE SEARCH CONSOLE TO IMPROVE YOUR SEO

video

Oct 16, 2019

Do you want to improve your SEO and rank higher on Google? This tutorial will show you how to use Google Search Console to do that.

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Why User Experience is Essential to Digital Marketing Success? WHY USER EXPERIENCE IS ESSENTIAL TO DIGITAL MARKETING SUCCESS?

blog article

Oct 16, 2019

Running a robust online presence is a ‘hotly contested’ digital marketplace. In other words, it is a tricky affair. Today, each one of us is found working hard to outdo each other – whether it’s about investing in the best eCommerce platform software or employing ‘topno...

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How to Create Personalized Content for Your Social Media Marketing HOW TO CREATE PERSONALIZED CONTENT FOR YOUR SOCIAL MEDIA MARKETING

blog article

Oct 16, 2019

In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketi...

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8x SEO Copywriting Hacks To Increase Search Traffic 8X SEO COPYWRITING HACKS TO INCREASE SEARCH TRAFFIC

video

Oct 15, 2019

Imagine if you could keep all your search traffic on your page for as long as possible. Imagine if every visitor were to glide through your content with ease. Imagine if each new visitor became a repeat customer With these SEO copywriting hacks you will be able to take a huge step closer to achievin...

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Branding and SEO: Get More Search Traffic BRANDING AND SEO: GET MORE SEARCH TRAFFIC

blog article

Oct 15, 2019

How are search engines treating your brand? Are you getting all the visibility you can from search? SEO and branding go hand-in-hand, so here’s a guide to gaining more traffic for your brand. When did you last Google search for your brand? I don’t mean with generic terms included –...

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The World of Retention Email Marketing THE WORLD OF RETENTION EMAIL MARKETING

blog article

Oct 15, 2019

It's much simpler to gain new clients than to retain existing ones. In a case, your clients can stick around, then your chances of structure a flourishing business are high. Factually, the client churn rate is a serious metric that decides your overall business progress. As per an investigation ...

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How marketers confront the obstacles of digital customer engagement HOW MARKETERS CONFRONT THE OBSTACLES OF DIGITAL CUSTOMER ENGAGEMENT

whitepaper

Oct 14, 2019

This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimize the cust...

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How to Build 41,142 Backlinks From One Simple Hack HOW TO BUILD 41,142 BACKLINKS FROM ONE SIMPLE HACK

video

Oct 14, 2019

How to Build 41,142 Backlinks From One Simple Hack | There has to be an easier way to get backlinks than doing a ton of manual outreach and creating a ton of new content. And there is. Today I'm going to share with you how to build 41,142 backlinks from one simple hack.

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Key principles to use rich media in emails KEY PRINCIPLES TO USE RICH MEDIA IN EMAILS

blog article

Oct 14, 2019

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved sensory features, such as audio, video and animation. It is used to create vis...

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How to Retarget Ads to Engaged Instagram and Facebook Fans HOW TO RETARGET ADS TO ENGAGED INSTAGRAM AND FACEBOOK FANS

blog article

Oct 14, 2019

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Before di...

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SEO Local Business 2020 - How To Rank Higher On Google SEO LOCAL BUSINESS 2020 - HOW TO RANK HIGHER ON GOOGLE

video

Oct 11, 2019

Today learn how to rank higher on Google for your local business by performing these easy local SEO tips for 2020. This video I will cover two massive tips that will help your business moving into 2020 rank higher and earn more business. I will cover mistakes that are holding your business back in 2...

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5 SMART WAYS TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 2019 5 SMART WAYS TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 2019

blog article

Oct 11, 2019

Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are 5 suggested strategies on how to make that list. With Facebook, Instagram, Twitter, Youtube and other platforms  plus videos, blogs, etc.  as options for online marketing these days, an obvious observ...

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Social media marketing trends 2020 SOCIAL MEDIA MARKETING TRENDS 2020

blog article

Oct 11, 2019

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all  digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits change, platforms evolve, and new platfo...

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7 Unexpected PPC + SEO Strategies for Growth Marketing 7 UNEXPECTED PPC + SEO STRATEGIES FOR GROWTH MARKETING

whitepaper

Oct 10, 2019

PPC and SEO, both powerful stand-alone channels, are even stronger when they work together. This whitepaper from BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story.

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The Ultimate Wordpress Marketing Setup: 7 Advanced Plugins to Catapult Traffic and Sales THE ULTIMATE WORDPRESS MARKETING SETUP: 7 ADVANCED PLUGINS TO CATAPULT TRAFFIC AND SALES

video

Oct 10, 2019

The Ultimate Wordpress Marketing Setup: 7 Advanced Plugins to Catapult Traffic and Sales // There are a lot of plugins out there, and as a marketer you know that there's so many to choose from. Some do the same thing, some may not work with other plugins. Which one should you use to make sure th...

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One Secret to B2B Marketing Is Thinking like a B2C Marketer ONE SECRET TO B2B MARKETING IS THINKING LIKE A B2C MARKETER

blog article

Oct 10, 2019

Online search might more familiarly be thought of as a channel for B2C marketers, but it could be an untapped area for your B2B business to rise and thrive. Think for a moment about how you go about finding immediate answers or longer-term solutions when you’re unsure of what to do or buy. If ...

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Email marketing trends 2020 EMAIL MARKETING TRENDS 2020

blog article

Oct 09, 2019

Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more pred...

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Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them. MARKETING TRENDS: NINE FACTORS RESHAPING MARKETING AND HOW YOU CAN STAY AHEAD OF THEM.

whitepaper

Oct 09, 2019

This white paper from Acoustic will get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers ...

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ROLE OF ROI IN SEO ROLE OF ROI IN SEO

whitepaper

Oct 09, 2019

This white paper from Boostability will help you understand what role ROI can play in helping your SEO succeed. The success of SEO can be hard to measure because it’s measured in metrics. But the ROI of SEO means you’ll see more leads, more calls, and more revenue. Showing ROI means you&...

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B2B Video Marketing: A Strategy for Lead Generation B2B VIDEO MARKETING: A STRATEGY FOR LEAD GENERATION

blog article

Oct 09, 2019

Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more...

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The Three Rules of Marketing THE THREE RULES OF MARKETING

blog article

Oct 09, 2019

Each marketing professional will have a unique specialist skill, with the odd few who can claim to be a full 360-degree marketing professional with all the qualifications and experience. How they all differ, however, is from the way they perceive what marketing really is. In the modern digitally enh...

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How to Conduct an On Page SEO Audit: Step-by-step HOW TO CONDUCT AN ON PAGE SEO AUDIT: STEP-BY-STEP

video

Oct 08, 2019

Learn how to conduct an On Page Audit for SEO (Search Engine Optimization) in this quick video. On page” SEO, of course, is the art and science of building SEO-friendly websites that “speak Google.” It’s about how you get your keywords onto the page in such a way that the web...

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15 Hacks to Increase Revenue with Social Media 15 HACKS TO INCREASE REVENUE WITH SOCIAL MEDIA

infographic

Oct 06, 2019

Businesses are now creating innovative ways to captivate and cater to the wants and needs of their customers in hopes to attract and retain loyal customers. Businesses have realized how powerful social media can be when utilized properly. As a result, social media is proving to be a major facet in t...

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Driving Website Traffic Through Social Media Needs A Strategic Approach DRIVING WEBSITE TRAFFIC THROUGH SOCIAL MEDIA NEEDS A STRATEGIC APPROACH

blog article

Oct 04, 2019

For most of the business websites, it seems the common goal is to drive more traffic towards their site. Yes, a nicely designed and meaningful website will be of great help but that is actually noted enough when you consider the high competition in this business world, which is highly digitized in a...

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14 Digital Marketing Strategies for E-commerce 14 DIGITAL MARKETING STRATEGIES FOR E-COMMERCE

blog article

Oct 04, 2019

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and de...

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Your Personalization Checklist YOUR PERSONALIZATION CHECKLIST

whitepaper

Oct 04, 2019

With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personaliza...

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The Ultimate Guide to Website Personalization THE ULTIMATE GUIDE TO WEBSITE PERSONALIZATION

whitepaper

Oct 04, 2019

There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast? There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just loo...

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The Ultimate Guide to Multisite Management THE ULTIMATE GUIDE TO MULTISITE MANAGEMENT

whitepaper

Oct 04, 2019

"The “Ultimate Guide for Multisite Management” offers tips and guidance about how: companies of all types benefit from multisite management multisite management reduces costs, improves process and ensures consistency proper set-up of multisite management can yield best results.

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The New Customer Journey is Just Beginning THE NEW CUSTOMER JOURNEY IS JUST BEGINNING

whitepaper

Oct 04, 2019

The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the ...

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The Modern Marketing Leaders Dilemma THE MODERN MARKETING LEADERS DILEMMA

whitepaper

Oct 04, 2019

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the w...

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Personalization vs. Customization: Clarifying the Confusion PERSONALIZATION VS. CUSTOMIZATION: CLARIFYING THE CONFUSION

whitepaper

Oct 04, 2019

One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience, personalization is still very much a struggle and still very much misunderstood. When ...

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Navigating Headless Content Management NAVIGATING HEADLESS CONTENT MANAGEMENT

whitepaper

Oct 04, 2019

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver...

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Managing and Personalizing a Multi-Channel Experience MANAGING AND PERSONALIZING A MULTI-CHANNEL EXPERIENCE

whitepaper

Oct 04, 2019

Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—ma...

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Drive Better Results with A/B Testing DRIVE BETTER RESULTS WITH A/B TESTING

whitepaper

Oct 04, 2019

While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is ta...

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Delivering on the Promise of a Great Customer Journey DELIVERING ON THE PROMISE OF A GREAT CUSTOMER JOURNEY

whitepaper

Oct 04, 2019

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft...

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CMS Evaluation Guide CMS EVALUATION GUIDE

whitepaper

Oct 04, 2019

Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. This essential checklist will help you structure a comprehensive CMS evaluation, to help you find the right solution for your organization. Criteria to consid...

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Choosing the Right Digital Experience Platform to Improve Business Outcomes CHOOSING THE RIGHT DIGITAL EXPERIENCE PLATFORM TO IMPROVE BUSINESS OUTCOMES

whitepaper

Oct 04, 2019

A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to be with ...

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How Dell Drives Digital Commerce with Analytics and Optimization HOW DELL DRIVES DIGITAL COMMERCE WITH ANALYTICS AND OPTIMIZATION

whitepaper

Oct 04, 2019

Learn how Dell drives growth through data, analytics and experimentation, while focusing on delivering personalized digital experiences. Watch this on-demand webinar to hear from Vab Dwivedi, Director, Design Analytics and leader of Dell’s digital commerce organization, as he shares how he is workin...

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Defining Digital Experience DEFINING DIGITAL EXPERIENCE

whitepaper

Oct 04, 2019

To secure — and retain — customer loyalty, brands are devoting more time and resource to honing their digital experiences and developing an understanding of their customers at an individual level. As the implications of this approach become increasingly clear, the idea of digital experience is start...

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9 Ways to use Experience Analytics Data 9 WAYS TO USE EXPERIENCE ANALYTICS DATA

whitepaper

Oct 04, 2019

The way that customers perform functional actions on your website, mobile app or any other digital touch point – like scrolling on a web page, zooming in on their mobile, or tapping links on their tablet – will differ depending on their current state of mind. This guide provides you with some of the...

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5 ways leading brands are mastering digital behavior 5 WAYS LEADING BRANDS ARE MASTERING DIGITAL BEHAVIOR

whitepaper

Oct 04, 2019

The complexity and scale of modern digital interactions creates a vast amount of data. When analyzed and interpreted effectively, this data can yield unique behavioral insights that will help practitioners make better-informed decisions to improve customers’ digital experiences. Yet, many brands ar...

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The 5 Habits of Highly Successful Customer Experience Professionals THE 5 HABITS OF HIGHLY SUCCESSFUL CUSTOMER EXPERIENCE PROFESSIONALS

whitepaper

Oct 04, 2019

This research, one of the largest studies in the industry, led Confirmit to identify five habits of highly effective CX professionals. Throughout this eBook, you will find practical lessons you can put into action today to help you be a more effective and successful CX practitioner, and understand h...

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The Power of Text Analytics in Customer Experience Programs THE POWER OF TEXT ANALYTICS IN CUSTOMER EXPERIENCE PROGRAMS

whitepaper

Oct 04, 2019

Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation. In order to achieve this, there i...

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Confirmit ROI Calculator Guide CONFIRMIT ROI CALCULATOR GUIDE

whitepaper

Oct 04, 2019

A Voice of the Customer (VoC) programme can have a measurable financial impact on your business by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. The Confirmit ROI calculator enables customer experience professionals to measure the benefits of imple...

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Confirmit CX Nudge Time to Take Action CONFIRMIT CX NUDGE TIME TO TAKE ACTION

whitepaper

Oct 04, 2019

Confirmit has, over the years, witnessed how organisational issues hinder CX development. Internal barriers can worsen the silo mentality you might already be struggling with, and these barriers often come down to personality traits and styles. Together they affect the organisation’s ability to exec...

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2018 ACE Awards Winners’ Showcase 2018 ACE AWARDS WINNERS’ SHOWCASE

whitepaper

Oct 04, 2019

The Confirmit ACE (Achievement in Customer Excellence) Awards programme celebrates outstanding achievement in Voice of the Customer and customer experience. In our 2018 Winners’ Showcase, you will hear stories from the 2018 winners of the ACE Awards, as they explain how The Voice of the Customer (Vo...

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7 Secrets of Voice of the Customer Success 7 SECRETS OF VOICE OF THE CUSTOMER SUCCESS

whitepaper

Oct 04, 2019

Voice of the Customer (VoC) programs are the path to delivering enhanced customer satisfaction and experiences, engaging employees, driving business improvement, increase net promoter score and retain customers. But it is easy to get VoC wrong. In the infographic ‘7 Secrets of Voice of the Customer ...

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Top Five International Digital Marketing Fails TOP FIVE INTERNATIONAL DIGITAL MARKETING FAILS

whitepaper

Oct 04, 2019

Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution. This on-demand webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumpti...

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On-Demand Webinar Save Money and Increase Revenue with Data-Driven Marketing ON-DEMAND WEBINAR SAVE MONEY AND INCREASE REVENUE WITH DATA-DRIVEN MARKETING

whitepaper

Oct 04, 2019

Only 2% of brands use data-driven digital marketing to effectively engage with customers, however, that 2% have seen 20% more revenue, with a? 30% reduction in marketing spend.* This on-demand webinar gives you the tools you need to analyse your digital marketing activities to discover where your b...

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Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data LEVERAGING THE GOOGLE MARKETING PLATFORM TO MAXIMISE THE VALUE OF YOUR FIRST-PARTY DATA

whitepaper

Oct 04, 2019

In partnership with Google, this on-demand webinar discusses how to use the Google Marketing Platform to your advantage in the face of limited data due to recent third-party changes. Search Laboratory's Head of Paid Media Pete Whitmarsh illustrates what you can do to maximise the value of your data...

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 From Search to Sale: The Modern Online Customer Journey FROM SEARCH TO SALE: THE MODERN ONLINE CUSTOMER JOURNEY

whitepaper

Oct 04, 2019

A significant challenge which marketers face is truly getting into the minds of their customers. Learning the sentiments, intentions, opinions and personalities of those who engage, and who you want to, with your business online can help you to create a digital marketing strategy that improves cust...

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How to build an email list for affiliate marketing HOW TO BUILD AN EMAIL LIST FOR AFFILIATE MARKETING

video

Oct 03, 2019

Would you like to build an email list for affiliate marketing? The problem you're facing is being able to attract quality subscribers who will open and click on your affiliate links. Most affiliate marketers aren't able to build an email list because of high traffic cost and low response rat...

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4 Digital Marketing Strategies GUARANTEED To Work for Ecommerce 4 DIGITAL MARKETING STRATEGIES GUARANTEED TO WORK FOR ECOMMERCE

video

Oct 03, 2019

The digital marketing strategy is a complete concept of your business's future state, supported by targets and accurate detailed plan that will help you achieve them and allow you to see the results in real time. Here are the four digital marketing strategies To Work for eCommerce.

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How to Prioritize to Optimize Your Marketing Workflow HOW TO PRIORITIZE TO OPTIMIZE YOUR MARKETING WORKFLOW

blog article

Oct 03, 2019

No one wants to admit it, but not all work is urgent and not all work is “important.” If you or your team’s workload is over capacity, you need to address this elephant in the room: some of the work has to wait. The hard part is actually taking the time to determine which tasks and...

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How Instagram uses artificial intelligence and big data HOW INSTAGRAM USES ARTIFICIAL INTELLIGENCE AND BIG DATA

blog article

Oct 03, 2019

In order to combat spam, Instagram utilizes artificial intelligence. The spam filter, on the other hand, is capable of removing fake messages from Instagram accounts written in 9 different languages such as Arabic, Russian, English, Chinese, and among others. Once the message is detected it will be ...

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Role Of SEO In Digital Marketing ROLE OF SEO IN DIGITAL MARKETING

video

Oct 01, 2019

SEO is a huge deal nowadays, and that's because it works. The Google engine works mostly off SEO, so it's a good thing to understand how it works. In today's episode, I'm going to give you some tips on how you can be the SEO expert and create content that makes you and your website f...

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Email Marketing Is NOT Dead, But It Needs Rejuvenation EMAIL MARKETING IS NOT DEAD, BUT IT NEEDS REJUVENATION

blog article

Oct 01, 2019

Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation, while keeping the contradicting nuances under the surface. Ironically, this kind of practice is exactly why email marketing has seen its reputation tarnished. The ...

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Will Marketing Automation Increase ROI? WILL MARKETING AUTOMATION INCREASE ROI?

blog article

Oct 01, 2019

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails automatically based on custom templates and workflows they can banish the need for rep...

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Benefits of Outdoor Marketing Over Traditional Marketing BENEFITS OF OUTDOOR MARKETING OVER TRADITIONAL MARKETING

infographic

Sep 30, 2019

Often you might wonder what are the benefits of outdoor marketing over traditional marketing means. The merits of outdoor marketing are quite promising. In this infographic, STT Advertising provides insight into some of the most celebrated reasons why businesses prefer outdoor marketing.

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The ROI of Retaining Sales Reps THE ROI OF RETAINING SALES REPS

infographic

Sep 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales rep...

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How to Make Sure Algorithm Changes Don’t Destroy Your Business HOW TO MAKE SURE ALGORITHM CHANGES DON’T DESTROY YOUR BUSINESS

video

Sep 30, 2019

How to Make Sure Algorithm Changes Don’t Destroy Your Business (5 Surefire Tactics) // We've all lost traffic from Google organic algorithm update or a social media algorithm update. In other words, these algorithms, whether it's Google, whether it's Facebook, they can all destroy ...

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Instagram metrics: What to track and actionable performance benchmarks INSTAGRAM METRICS: WHAT TO TRACK AND ACTIONABLE PERFORMANCE BENCHMARKS

blog article

Sep 30, 2019

Instagram is huge. Since launching in 2010, it has amassed more than 1 billion active users, evolving from a boutique picture-sharing service into an endlessly scrollable stream of photos, short videos and live broadcasts. In that respect, it’s now a lot like TV, and so it shouldn’t be s...

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20 SEO Mistakes That Will Hurt Your Website Rankings 20 SEO MISTAKES THAT WILL HURT YOUR WEBSITE RANKINGS

blog article

Sep 30, 2019

SEO isn’t a thing you can bother once a year. It’s a never-ending process that requires tracking and regular development. Moreover, SEO is extremely competitive making minor mistakes, you give a chance to your competitors to outrank you. Having lots of tasks to solve, a webmaster can eas...

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How to do Lead Generation in 2020 HOW TO DO LEAD GENERATION IN 2020

video

Sep 27, 2019

Lead Generation is the very first step if you ever want to get customers via cold email or cold call. A weak lead list always leads to exhaustion of money and resources and energy, of course.

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How to Leverage Both PPC & SEO Data to Improve Your Marketing HOW TO LEVERAGE BOTH PPC & SEO DATA TO IMPROVE YOUR MARKETING

blog article

Sep 27, 2019

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of lo...

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Retail’s Formula For Success In 2020: Get Personal RETAIL’S FORMULA FOR SUCCESS IN 2020: GET PERSONAL

whitepaper

Sep 27, 2019

Retailing in 2020 will require renewed focus on the technologies and disciplines that will have the greatest impact on customer satisfaction, operational efficiency and return on investment. Rather than running through a long list of trends for the upcoming year, this white paper concentrates on thr...

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Your Personalization Checklist YOUR PERSONALIZATION CHECKLIST

whitepaper

Sep 27, 2019

With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personaliza...

Read More

The Ultimate Guide to Multisite Management THE ULTIMATE GUIDE TO MULTISITE MANAGEMENT

whitepaper

Sep 27, 2019

"The “Ultimate Guide for Multisite Management” offers tips and guidance about how: companies of all types benefit from multisite management multisite management reduces costs, improves process and ensures consistency proper set-up of multisite management can yield best results.

Read More

The New Customer Journey is Just Beginning THE NEW CUSTOMER JOURNEY IS JUST BEGINNING

whitepaper

Sep 27, 2019

The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the ...

Read More

Drive Better Results with A/B Testing DRIVE BETTER RESULTS WITH A/B TESTING

whitepaper

Sep 27, 2019

While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is ta...

Read More

Delivering on the Promise of a Great Customer Journey DELIVERING ON THE PROMISE OF A GREAT CUSTOMER JOURNEY

whitepaper

Sep 27, 2019

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft...

Read More

CMS Evaluation Guide CMS EVALUATION GUIDE

whitepaper

Sep 27, 2019

Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. This essential checklist will help you structure a comprehensive CMS evaluation, to help you find the right solution for your organization. Criteria to consid...

Read More

3 Ways to Increase Brand Awareness with Content Marketing 3 WAYS TO INCREASE BRAND AWARENESS WITH CONTENT MARKETING

blog article

Sep 26, 2019

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical. No matter what service or pro...

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IGTV for Business: New Research for Marketers IGTV FOR BUSINESS: NEW RESEARCH FOR MARKETERS

blog article

Sep 26, 2019

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Insta...

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An Introduction to Data-driven Sales Planning AN INTRODUCTION TO DATA-DRIVEN SALES PLANNING

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

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Marketing Trends for 2019 MARKETING TRENDS FOR 2019

video

Sep 25, 2019

As the world of doing business online increases so does our marketing needs. More and more people are becoming network marketers, joining affiliate marketing programs, even taking on a leadership role and building their MLM teams. With such a growing industry it is important to stay up to date with ...

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This is how much landing page load times are affecting your lead generation THIS IS HOW MUCH LANDING PAGE LOAD TIMES ARE AFFECTING YOUR LEAD GENERATION

blog article

Sep 25, 2019

Landing pages with load times under two seconds experienced an average drop-off rate of 39.24%. For every 10 clicks an advertiser paid for, an average of four failed to make it to the intended destination. When load time increased to more than four seconds, the drop-off rate leapt to 73.56%. In othe...

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Create The BEST Content Marketing Strategy | 2019 CREATE THE BEST CONTENT MARKETING STRATEGY | 2019

video

Sep 25, 2019

Designing the best content marketing strategy can get overwhelming. Today we're diving into top tips.

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How AI-Based Searches Are Reinventing The SEO Landscape? HOW AI-BASED SEARCHES ARE REINVENTING THE SEO LANDSCAPE?

blog article

Sep 25, 2019

Throughout the post, we will discuss how AI voice search is bringing a paradigm shift in the SEO industry in various ways and what needs to be done to supercharge the web presence. The golden days of tricking the SEO algorithms are over when Google built effective countermeasures (Remember the Pengu...

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Is Twitter a ‘Look at This’ social network? IS TWITTER A ‘LOOK AT THIS’ SOCIAL NETWORK?

infographic

Sep 24, 2019

Twitter along with Public is Media and research partners Firefish and The Number Lab surveyed 1,490 users of social media networks through both – in-person interviews and online surveys to understand the impact of advertising on popular platforms including Twitter, Instagram, YouTube, and Face...

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The Importance of a Marketing Strategy for Businesses in 2019 & Beyond THE IMPORTANCE OF A MARKETING STRATEGY FOR BUSINESSES IN 2019 & BEYOND

blog article

Sep 24, 2019

Many business owners haven’t discovered the importance of a marketing strategy. In fact, having a marketing strategy is so useful that you can think of it as having a road map (or a cheat sheet). It will guide you in just about every business decision that you make. But what exactly does a mar...

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How to boost your Local SEO traffic - 21 proven content ideas HOW TO BOOST YOUR LOCAL SEO TRAFFIC - 21 PROVEN CONTENT IDEAS

video

Sep 24, 2019

Publishing content on your website is key if you want to drive Local SEO traffic. But what should you publish once you've described your services, your location and a contact us page. If you're not sure, watch the video in which i go through 21 content ideas you can use to boost your visibil...

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How the number of hashtags influences Instagram performance HOW THE NUMBER OF HASHTAGS INFLUENCES INSTAGRAM PERFORMANCE

blog article

Sep 24, 2019

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual co...

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How To Improve Your Social Media Marketing Efficiency HOW TO IMPROVE YOUR SOCIAL MEDIA MARKETING EFFICIENCY

blog article

Sep 23, 2019

Here’s how to improve your social media marketing efficiency, and why today’s leading platforms will remain important for advertising purposes for years to come. Social media platforms offer an effective method of advertising which virtually anyone can take advantage of, yet many small b...

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What Is Conversion Rate Optimization? [ CRO ] WHAT IS CONVERSION RATE OPTIMIZATION? [ CRO ]

video

Sep 23, 2019

Have you ever wondered, what is conversion rate optimization or CRO? In this Sprocket Talk video, we dive int what CRO is and why conversion rate optimization is important for your company. Getting a ton of visitors to your site is nice but, converting them to leads is even better!

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6 Ways To Turn A Lead Into A Customer 6 WAYS TO TURN A LEAD INTO A CUSTOMER

blog article

Sep 23, 2019

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of these leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business. Developing an effective lead ...

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New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins NEW OPPORTUNITIES FOR IMAGE SEO: HOW TO LEVERAGE MACHINE VISION FOR STRATEGIC WINS

blog article

Sep 23, 2019

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be...

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Ultimate Guide to Drupal 8 ULTIMATE GUIDE TO DRUPAL 8

whitepaper

Sep 23, 2019

Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, you'll find new features in Drupal 8 to give you the freedom to build great digital experiences. As the foremost expert in Drupal 8, Acquia has developed this ultimate guide to Drupal 8 to help you m...

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Digital Personalization 101 DIGITAL PERSONALIZATION 101

whitepaper

Sep 23, 2019

Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or aud...

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 Customer Journey Optimization CUSTOMER JOURNEY OPTIMIZATION

whitepaper

Sep 23, 2019

Customer journey optimization is not only about stepping in at the right time, or delivering contextually relevant content. It’s about maintaining a ‘global conversation’ across the entire journey ecosystem. Customers engage with brands across many touchpoints and many channels. Yet, while any one o...

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 How Many Customers Do I Have HOW MANY CUSTOMERS DO I HAVE

whitepaper

Sep 23, 2019

How many customers do you have? Who are your best customers? These simple questions are more complex to answer than you might think. Take the example of one family: Mom buys two items for her 14-year-old son. His sister (age 21) has one item delivered to her college campus, and another to her home a...

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Build Better Drupal Sites Faster with Acquia Lightning BUILD BETTER DRUPAL SITES FASTER WITH ACQUIA LIGHTNING

whitepaper

Sep 23, 2019

Prioritizing digital experiences is difficult. To meet today's customer demands and business needs, Web developers and site builders need the ability to build better and faster than ever before. Acquia Lightning, an open source Drupal distribution, streamlines the process of building and delivering ...

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Choosing the Right Digital Experience Platform to Improve Business Outcomes CHOOSING THE RIGHT DIGITAL EXPERIENCE PLATFORM TO IMPROVE BUSINESS OUTCOMES

whitepaper

Sep 20, 2019

Progress A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to...

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Personalization vs. Customization: Clarifying the Confusion PERSONALIZATION VS. CUSTOMIZATION: CLARIFYING THE CONFUSION

whitepaper

Sep 20, 2019

Progress One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience, personalization is still very much a struggle and still very much misundersto...

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The Ultimate Guide to Website Personalization THE ULTIMATE GUIDE TO WEBSITE PERSONALIZATION

whitepaper

Sep 20, 2019

Progress There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast? There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective....

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How to Dominate Facebook Marketing Despite Its Algorithm Hating You HOW TO DOMINATE FACEBOOK MARKETING DESPITE ITS ALGORITHM HATING YOU

video

Sep 19, 2019

How to Dominate Facebook Marketing Despite Its Algorithm Hating You || Look, Facebook reach has been continually dying. Engagement has been continually dying. Clicks to your site every time you post on Facebook, has been continually decreasing and dying over time. But does that mean you should give ...

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4 essentials of an effective email localization campaign 4 ESSENTIALS OF AN EFFECTIVE EMAIL LOCALIZATION CAMPAIGN

blog article

Sep 19, 2019

Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform...

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Social Media Marketing Metrics All Marketers Should Know SOCIAL MEDIA MARKETING METRICS ALL MARKETERS SHOULD KNOW

video

Sep 19, 2019

When marketers are looking at their website analytics there are a number of metrics and key performance indicators they will focus on. Here we go through a number of the more important and influential metrics that marketers need to know about their social media and digital marketing efforts.

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What Is Local SEO and Why Is It Important for Your Business Strategy in 2019 WHAT IS LOCAL SEO AND WHY IS IT IMPORTANT FOR YOUR BUSINESS STRATEGY IN 2019

blog article

Sep 19, 2019

An effective search engine optimization strategy gives you an online presence for the entire world to see. However, some businesses have a target customer base on a local level – in or near a city they are located in. For those businesses, local SEO is essential, and here is why. The ever-expa...

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Spreadsheets vs. Automation: What's Best for Sales Compensation Management? SPREADSHEETS VS. AUTOMATION: WHAT'S BEST FOR SALES COMPENSATION MANAGEMENT?

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

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3 Common Influencer Marketing Campaigns Mistakes & Ways to Avoid Them 3 COMMON INFLUENCER MARKETING CAMPAIGNS MISTAKES & WAYS TO AVOID THEM

blog article

Sep 18, 2019

Some brands and marketers commit some common mistakes which lead to the failure of their influencer marketing campaigns. Let’s take a look at three of the most common reasons influencer marketing campaigns fail and how to avoid these mistakes. One of the most common reasons for the failure of ...

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6 Simple Steps to Integrate Your Email Marketing Campaign With SEO 6 SIMPLE STEPS TO INTEGRATE YOUR EMAIL MARKETING CAMPAIGN WITH SEO

blog article

Sep 18, 2019

Email is one of the oldest digital marketing channels, but it’s definitely not out of date yet. As the matter of fact, studies prove that an email marketing campaign is still highly productive for businesses: This is obviously still a good option for your sales, but how about search engine opt...

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5 Reasons Every Business Needs A Good Content Marketer 5 REASONS EVERY BUSINESS NEEDS A GOOD CONTENT MARKETER

video

Sep 18, 2019

First off, what is a good content marketer? It’s somebody responsible for creating highly engaging and quality visual, video and written content about your brand. They should have a good understanding of what type of content will be engaging to your audience and be responsible for the constant...

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4 Tips Aimed at Defending Digital Marketing’s Value 4 TIPS AIMED AT DEFENDING DIGITAL MARKETING’S VALUE

blog article

Sep 18, 2019

we have so many ways to track and assess advertising and marketing performance. And yet, those same tools largely digital tools  have also created unrealistic expectations for many marketers. This especially true for B2B marketers for whom sales aren’t consummated after a website click. S...

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How to use web scraping to automate competitive content analysis HOW TO USE WEB SCRAPING TO AUTOMATE COMPETITIVE CONTENT ANALYSIS

blog article

Sep 18, 2019

Things get more complicated when you are on the other side. If you are a startup that wants to launch a content marketing campaign, you may realize that the market is quite saturated (not to say overwhelmed). According to the B2B Content Marketing 2019 Research by the Content Marketing Institute and...

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Best B2B Lead Nurturing Examples BEST B2B LEAD NURTURING EXAMPLES

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

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Facebook Ads and YouTube Ads: How to Use Them Together FACEBOOK ADS AND YOUTUBE ADS: HOW TO USE THEM TOGETHER

video

Sep 17, 2019

Are you wondering how YouTube ads can work with Facebook ads to help you sell? Watch as video ads expert Travis Chambers shows you how marketers can benefit from using Facebook and YouTube ads in a single campaign. You'll discover why and how your ads need to be different on each platform, and h...

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5 Ways to Build Your Brand 5 WAYS TO BUILD YOUR BRAND'S AUTHORITY

blog article

Sep 17, 2019

Brand authority is that holy grail you achieve after months of hard work and consistency in building your online reputation. There is no overnight nobody to authority story. Instead, you need to have patience and keep up a well-formed strategy to earn your title as a cemented expert in your industry...

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B2B Marketing Do’s and Don’ts for Attracting Leads B2B MARKETING DO’S AND DON’TS FOR ATTRACTING LEADS

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

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Why Your Brand Should Take a Stand with Its Marketing Strategy WHY YOUR BRAND SHOULD TAKE A STAND WITH ITS MARKETING STRATEGY

blog article

Sep 16, 2019

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. For a massive brand like this to take such an emphatic stand on a divisive social issue would&...

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10 Ways To Get People To Read Your Newsletter: Building Your Business With Content Marketing 10 WAYS TO GET PEOPLE TO READ YOUR NEWSLETTER: BUILDING YOUR BUSINESS WITH CONTENT MARKETING

video

Sep 16, 2019

Newsletters are one of the best ways to nurture your audience and solidify your reputation as a thought leader. But newsletters are useless unless your subscribers open it and read it. In this video I discuss 10 ways you can use to get your followers to consistently engage with your newsletter, driv...

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How Proper SEO Can Help Boost Your Brand Better HOW PROPER SEO CAN HELP BOOST YOUR BRAND BETTER

blog article

Sep 16, 2019

Improving your company’s brand awareness among its potential clients is a necessary step in hitting your numbers goal. When more people are able to recognize and trust your brand, it’s generally a lot easier for you to establish your credibility within your chosen niche. This can be chal...

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5 things to consider when using marketing automation 5 THINGS TO CONSIDER WHEN USING MARKETING AUTOMATION

blog article

Sep 16, 2019

The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the use of systems to collect and store visitor information wi...

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Boost Your Engagement With Email Marketing Benchmarks BOOST YOUR ENGAGEMENT WITH EMAIL MARKETING BENCHMARKS

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

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5 Ways Field Marketing Can Own ABM 5 WAYS FIELD MARKETING CAN OWN ABM

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

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5 ways to maximise your lead generation from events 5 WAYS TO MAXIMISE YOUR LEAD GENERATION FROM EVENTS

blog article

Sep 13, 2019

Events make up at least a quarter of the overall marketing budget. It’s easy to understand why – nothing beats the power of face-to-face connection – particularly when it comes to generating new business opportunities. The sales pipeline is of course recognised as the lifeblood of ...

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The Easiest Way to Get Started With Affiliate Marketing THE EASIEST WAY TO GET STARTED WITH AFFILIATE MARKETING

video

Sep 12, 2019

Affiliate marketing is one of the best ways to make money online. Instead of creating your own product, dealing with your own customers, you can sell other people's products and services and make money. But how do you get started? How can you start seeing results fast?

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How to Grow Your Email Marketing List HOW TO GROW YOUR EMAIL MARKETING LIST

blog article

Sep 12, 2019

If you’re struggling to develop a high-quality marketing list, you might be tempted to buy one from a third-party vendor. Do not do this. Your contact lists are your most valuable and powerful marketing asset, so you need them to be clean, accurate, and effective. Again, no matter how bleak th...

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Landing Pages Are DEAD! New & Fast Way To Build An Email Marketing Business LANDING PAGES ARE DEAD! NEW & FAST WAY TO BUILD AN EMAIL MARKETING BUSINESS

video

Sep 12, 2019

It's time to kiss landing pages goodbye if you want to rapidly build an email list to turn it into passive income which has the potential to generate 6 to 7 figures a year!

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6 Steps to Selecting a B2B Marketing Automation Platform 6 STEPS TO SELECTING A B2B MARKETING AUTOMATION PLATFORM

blog article

Sep 12, 2019

Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection s...

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The Essential Guide to Sales Enablement for 2019 THE ESSENTIAL GUIDE TO SALES ENABLEMENT FOR 2019

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Bigtincan Hub Overview BIGTINCAN HUB OVERVIEW

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Sep 12, 2019

Bigtincan is the industry's leading Sales Enablement Automation platform, empowering Sales teams to win more and be more productive every day, while providing Marketing the ability to establish ROI on content creation efforts.

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The importance of brand personality in B2B – and how to find yours THE IMPORTANCE OF BRAND PERSONALITY IN B2B – AND HOW TO FIND YOURS

blog article

Sep 11, 2019

Brand personality may seem too 'soft' or 'touchy-feely' a concept for many B2B companies; something too far removed or irrelevant to the technology, chemistry or engineering that drives their growth and success.On the contrary, every company, organisation and B2B company has a brand ...

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7 Alternative Sources of Organic Traffic Aside from Google 7 ALTERNATIVE SOURCES OF ORGANIC TRAFFIC ASIDE FROM GOOGLE

blog article

Sep 11, 2019

It has become almost disastrous lately having Google as your only traffic source. Traffic can be wiped out in an instant, taking all of your years of effort and SEO away with it overnight. Maybe not disastrous, but it is definitely a risky option. Should you really rely on Google when they are havin...

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The Ultimate Guide to Headless CMS THE ULTIMATE GUIDE TO HEADLESS CMS

whitepaper

Sep 11, 2019

Get the information you need to understand your current CMS options: A simple, concise explanation of what a headless CMS is How being “headless” makes a CMS agile and built for scale An easy-to-use checklist of key criteria to help determine if headless isright for you How to evaluate the sea of he...

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How Mobile Is Redefining Loyalty HOW MOBILE IS REDEFINING LOYALTY

whitepaper

Sep 11, 2019

While convenience and cost are important factors in purchasing decisions, we also attach emotions to brands, and we remember our experiences with retailers. We want to be seen and treated as individuals, not as part of a demographic. Like any relationship, shoppers want the brand to pay attention to...

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How to Increase Sales Forecasting Accuracy with Automation HOW TO INCREASE SALES FORECASTING ACCURACY WITH AUTOMATION

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing 7 GAME-CHANGING MARKETING AUTOMATION WORKFLOWS FOR LEAD NURTURING

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

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Artificial Intelligence and Marketing: The Future Is Here ARTIFICIAL INTELLIGENCE AND MARKETING: THE FUTURE IS HERE

video

Sep 10, 2019

Wondering how artificial intelligence (AI) can improve your marketing? Watch as strategist Bryan Kramer reveals how marketers can benefit from AI. You'll discover how AI can help you automate complex tasks, tools you can use right now, and emerging AI applications for marketers.

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GET MORE SOCIAL MEDIA TRAFFIC WITH VIRALTAG GET MORE SOCIAL MEDIA TRAFFIC WITH VIRALTAG

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Sep 10, 2019

GET MORE SOCIAL MEDIA TRAFFIC WITH VIRALTAG: Why Viraltag Is The Best Social Media Marketing Tool. In this Viraltag review, I’m going to show you how to get more social media traffic with Viraltag, and share with you 3 reasons why Viraltag is the absolute best social media marketing tool.

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What types of marketing plans do you need to create for your business? WHAT TYPES OF MARKETING PLANS DO YOU NEED TO CREATE FOR YOUR BUSINESS?

blog article

Sep 10, 2019

Without marketing plans, it's almost impossible to achieve your marketing goals. Having no marketing plan is like going into a battle without a strategy. To put it simply, without marketing plans, it's almost impossible to achieve your marketing goals. Fortunately, there are many ways you ca...

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6 Clever Hacks to Generate Quality Leads through Social Media 6 CLEVER HACKS TO GENERATE QUALITY LEADS THROUGH SOCIAL MEDIA

blog article

Sep 10, 2019

The modern-day internet user is spending 142 minutes per day on social media. That translates to nearly two and a half hours of social media usage daily, which is massive. The 2019 Q3 Global Digital Statshot report reveals that 46 percent of the world’s population depends on social media to ex...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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How a Blog Influences Business Marketing Strategies HOW A BLOG INFLUENCES BUSINESS MARKETING STRATEGIES

blog article

Sep 09, 2019

The digital world has become quite a noisy place. For brands, this means that the struggle to stay on the surface, memorable, and noticeable is now greater than it has ever been. It’s not just that other companies, your competitors that have come to take over a slice of their digital pie, it&r...

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7 eCommerce Email Marketing Tactics That Work Like a Charm 7 ECOMMERCE EMAIL MARKETING TACTICS THAT WORK LIKE A CHARM

video

Sep 09, 2019

Email marketing is the life and blood of e-commerce, but if you're using it wrong, it won't generate you any sales. When you look at companies like Overstock do you know where they're getting the majority of their sales from? Email marketing. That's how powerful it is. Today I'm ...

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7 PPC Strategies to Use In Your Campaign For 2019 7 PPC STRATEGIES TO USE IN YOUR CAMPAIGN FOR 2019

blog article

Sep 09, 2019

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? I know how tough it is trying to achieve goals from your paid campaigns, but sometimes, it ends up in you paying more than actually accomplishing goals. But as long as you learn the right techniq...

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Jump-start your SEO by combining social media and content marketing strategies JUMP-START YOUR SEO BY COMBINING SOCIAL MEDIA AND CONTENT MARKETING STRATEGIES

blog article

Sep 09, 2019

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy. While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search ...

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Influencer Marketing Maturation: Long-Term Solutions to Fighting Social Media Follower Fraud INFLUENCER MARKETING MATURATION: LONG-TERM SOLUTIONS TO FIGHTING SOCIAL MEDIA FOLLOWER FRAUD

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Sep 06, 2019

While legacy digital ad mediums grapple with regulation, ad blocking, click fraud, cost transparency, and brand safety challenges, influencer marketing has become an effective alternative for brands to authentically connect with consumers. Traditionally, larger followings and stronger engagement rat...

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The AIDA Model THE AIDA MODEL

blog article

Sep 06, 2019

The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase. It's no longer a relationship purely between the buyer an...

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Artificial Intelligence and Marketing: What Marketers Need to Know ARTIFICIAL INTELLIGENCE AND MARKETING: WHAT MARKETERS NEED TO KNOW

blog article

Sep 06, 2019

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast. Paul founded the Marketing AI Insti...

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How to Rank on Page 1 of Bing | Bing SEO HOW TO RANK ON PAGE 1 OF BING | BING SEO

video

Sep 05, 2019

Google isn't the only search engine out there. There's other searches that are getting hundreds and hundreds of millions of visitors a month, if not billions of visitors a month. Today I'm going to teach you how to rank on page one of Bing.

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3 Quick & Easy Online Marketing Tips To Increase Your Online Visibility 3 QUICK & EASY ONLINE MARKETING TIPS TO INCREASE YOUR ONLINE VISIBILITY

video

Sep 05, 2019

Visibility is the currency of businesses in the online marketing world today. Many people think that reaching their audience is about having an online presence on social media platforms, but, it’s much more than that.

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Current Trends in Digital Marketing CURRENT TRENDS IN DIGITAL MARKETING

blog article

Sep 05, 2019

Digital marketing continues to evolve at a rapid pace with the assistance of automation to analyze and predict market trends and sales. Technology provides more marketing trends, offering a bird’s-eye view or a granular analysis of marketing strategies. Think of marketing technology as a livin...

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 Performance and Intelligence: Delivering Digital Experiences at Scale PERFORMANCE AND INTELLIGENCE: DELIVERING DIGITAL EXPERIENCES AT SCALE

whitepaper

Sep 05, 2019

When you're responsible for managing one or many large digital properties, your primary concerns are usually: Are all your sites up and available? Are they secure? Are they performing as well as your audiences expect? You need a platform that can both perform at scale and maintain performance as you...

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Is an Instagram Pod the Latest Revelation in Advertising Your Business? IS AN INSTAGRAM POD THE LATEST REVELATION IN ADVERTISING YOUR BUSINESS?

blog article

Sep 04, 2019

You might have heard some buzz about the latest Instagram marketing trend – Instagram pods. You may have been asked to join an Instagram pod. Or maybe you’re even actively participating in one now. Since Instagram changed their algorithm, many businesses have not been getting the visibil...

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Sales vs Marketing: Which is more Important? SALES VS MARKETING: WHICH IS MORE IMPORTANT?

video

Sep 04, 2019

You'd be confused with what to give more importance to? Sales or Marketing? What comes first? How much to invest in each? Is my current strategy feasible?

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How brands are redefining influencer marketing with dark social HOW BRANDS ARE REDEFINING INFLUENCER MARKETING WITH DARK SOCIAL

blog article

Sep 04, 2019

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have st...

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How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN: THE CONSULTANT CHEAT SHEET

blog article

Sep 04, 2019

Marketers know that having a documented strategy is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they’re written. The best approach, then, is to keep your strategy simple, flexible, and ada...

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Content Marketing | What is Content Marketing? Content Marketing Strategy | Impact on SEO CONTENT MARKETING | WHAT IS CONTENT MARKETING? CONTENT MARKETING STRATEGY | IMPACT ON SEO

video

Sep 03, 2019

This video we will explain what is content marketing? and what do and don't in content marketing? Content marketing is useful for SEO and website ranking. Google's Panda algorithm work on website content. So content must be unique and trustworthy. Watch this video to understand how content m...

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6 ways to use personalization to increase conversions 6 WAYS TO USE PERSONALIZATION TO INCREASE CONVERSIONS

blog article

Sep 03, 2019

A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn't wrong, but your competitors are doing the same thing. If you want ...

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4 Ways to Customize Your Facebook Link Posts for More Clicks 4 WAYS TO CUSTOMIZE YOUR FACEBOOK LINK POSTS FOR MORE CLICKS

blog article

Sep 03, 2019

Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links? In this, you’ll discover how to use little-known features in Facebook that will drive more traffic to your site. Using a square image in your Facebook ad takes up more space in the news f...

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 A How-to Guide to Headless and Decoupled CMS A HOW-TO GUIDE TO HEADLESS AND DECOUPLED CMS

whitepaper

Sep 03, 2019

The rapid evolution of diverse end-user clients and applications has given rise to a dizzying array of digital channels to support. Websites in the past were built from monolithic architectures utilizing web content management solutions that deliver content through a templating solution tightly “cou...

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 Security and Performance for Our Customers: Why it Matters SECURITY AND PERFORMANCE FOR OUR CUSTOMERS: WHY IT MATTERS

whitepaper

Sep 03, 2019

A protected customer is a happy customer. Professionals from countless industries — technology, education, pharmaceuticals, financial services — will tell you the same thing: security is critical. It is vital that organizations take note, because failing to appreciate the consequences of a breach ca...

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4 Uses Of Virtual Reality Technology in Digital Marketing 4 USES OF VIRTUAL REALITY TECHNOLOGY IN DIGITAL MARKETING

blog article

Aug 30, 2019

The term Virtual Reality can easily be explained by defining the words, Virtual and Reality, together. A reality that is not real seems quite an oxymoron but is not! Using the computer software to create a simulated environment that the user believes in as if it’s the “actual” one ...

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Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods FIND THE BEST LEADS FOR YOUR BUSINESS WITH EMAIL MARKETING AND DIRECT MAILING METHODS

blog article

Aug 30, 2019

Email and Direct Mail are seen as different nodes of the same trees. They are viewed in one or another way that really limits the way that the two channels can be used to complement one another. Direct mail vs email is not a one or another type but they should work concurrently. Email is the best co...

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 API-First Drupal: On the Road to Publish Once, Access Everywhere API-FIRST DRUPAL: ON THE ROAD TO PUBLISH ONCE, ACCESS EVERYWHERE

whitepaper

Aug 30, 2019

Drupal, one of the largest open-source projects in the world, is the digital platform that propels global enterprises, governments, higher education institutions, and NGOs. The Drupal community provides organizations with every functionality, module, and distribution necessary to deliver exceptional...

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 Decoupled CMS: Decoupled Drupal 101 DECOUPLED CMS: DECOUPLED DRUPAL 101

whitepaper

Aug 30, 2019

In the web development world, few trends are spreading more rapidly than decoupled (or headless) content management systems. A decoupled CMS architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of...

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 Digital Factories: Manage Your Sites and Content at Scale DIGITAL FACTORIES: MANAGE YOUR SITES AND CONTENT AT SCALE

whitepaper

Aug 30, 2019

You can no longer think of your website as a summary of what your organisation has to offer; it's less about you and more about the unique experience you offer to your customers via personalised content. If you want to be successful today, you need to break out of traditional website experiences and...

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 Building a Successful Multisite Practice BUILDING A SUCCESSFUL MULTISITE PRACTICE

whitepaper

Aug 30, 2019

Digital site governance continues to be top of mind for many companies building new websites and digital experiences. Global organisations are managing multiple sites and experiences across dispersed teams, using a variety of content management systems and tools, driving up costs and creating manage...

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Etes-vous prêts à accueillir les collaborateurs de demain? ETES-VOUS PRÊTS À ACCUEILLIR LES COLLABORATEURS DE DEMAIN?

whitepaper

Aug 30, 2019

Votre entreprise est-elle prête à intégrer les collaborateurs de demain ? Les employés sont au cœur de toute entreprise. Et aujourd'hui, ils en attendent plus de leurs employeurs. Ils peuvent choisir les compagnies qui leur proposent la culture, l'environnement et les opportunités qui favorisent le ...

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Measuring Brand Awareness MEASURING BRAND AWARENESS

video

Aug 29, 2019

When you set up a branding campaign your key objective is to both raise awareness and availability when you advertise either your product or service. You can attract brand awareness and how to help you reach your goals and also at the same time to encourage people to visit your website.

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Why the New Madison Logic Oracle Eloqua Integration is so Exciting for Marketers WHY THE NEW MADISON LOGIC ORACLE ELOQUA INTEGRATION IS SO EXCITING FOR MARKETERS

video

Aug 29, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. Now Oracle Marketing Automation users are able to align their messaging and targeting thro...

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Content Marketing Tips for Small Business - 5 Tips | Marketing 360 CONTENT MARKETING TIPS FOR SMALL BUSINESS - 5 TIPS | MARKETING 360

video

Aug 29, 2019

Content marketing is extremely important for a small business today. It builds trust and traffic in a compounding way over time if you stay committed and consistent. These results dramatically grow your business and increase profitability.

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3 Practical Tips to Reduce Your Translation Costs 3 PRACTICAL TIPS TO REDUCE YOUR TRANSLATION COSTS

blog article

Aug 29, 2019

A quarter of the worldwide web population uses the English language. Nevertheless, according to statistics, China and India have the highest number of online users. It is projected that by 2021, nine out of 10 new internet users from India would prefer to use their local language when surfing the we...

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How QR codes and social media marketing can work together HOW QR CODES AND SOCIAL MEDIA MARKETING CAN WORK TOGETHER

blog article

Aug 29, 2019

QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make...

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How To Dominate Social Media with Expert Dan Fleyshman HOW TO DOMINATE SOCIAL MEDIA WITH EXPERT DAN FLEYSHMAN

video

Aug 28, 2019

Social media is the thing Dan does best. One of Dans favorite tools to use is social media influencers. Basically using other people social media profiles as an advertising platform. The cost to reach 1000 people on social media vs 1000 people with traditional media is night and day difference which...

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37% of marketers say top priority this year is brand awareness 37% OF MARKETERS SAY TOP PRIORITY THIS YEAR IS BRAND AWARENESS

blog article

Aug 28, 2019

Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of marketers cite increasing brand awareness and brand health as their top priority for digital marketing in...

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5 PPC Strategies to Boost ROI and Save Time 5 PPC STRATEGIES TO BOOST ROI AND SAVE TIME

blog article

Aug 28, 2019

PPC provides businesses with an opportunity to increase their revenues and grow exponentially in their respective industries. A lot has changed in the past few years. Pay-per-click advertising now comprises an ecosystem of multiple channels, numerous locations and devices, more competition amongst p...

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Is Marketing on LinkedIn Dead? IS MARKETING ON LINKEDIN DEAD?

video

Aug 27, 2019

Marketing on LinkedIn

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5 components every marketing plan needs to succeed 5 COMPONENTS EVERY MARKETING PLAN NEEDS TO SUCCEED

blog article

Aug 27, 2019

If you have a commercial aspiration, you need a marketing plan. What should that plan look like? It depends on your market, your brand, what you’re selling, who you’re selling it to, your business goals, etc. But at a high level, every successful marketing plan calls for five core compon...

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How to Set Up a Facebook Ad Funnel for eCommerce Products HOW TO SET UP A FACEBOOK AD FUNNEL FOR ECOMMERCE PRODUCTS

blog article

Aug 26, 2019

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook. First, ensure the Facebook pixe...

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How to Rank for Thousands of Keywords Without Building Links HOW TO RANK FOR THOUSANDS OF KEYWORDS WITHOUT BUILDING LINKS

video

Aug 26, 2019

If you've tried link building, you know it's really hard to do, but they say it's a vital thing that you need if you want to rank for thousands of keywords. Today I'm going to share with you how you can rank for thousands of keywords without link building.

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6 tools to create better YouTube videos 6 TOOLS TO CREATE BETTER YOUTUBE VIDEOS

blog article

Aug 26, 2019

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time ...

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Lead Volume vs. Lead Quality LEAD VOLUME VS. LEAD QUALITY

blog article

Aug 26, 2019

When you’re onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask as you try to better understand your client’s business, you probably ask them, “What makes a lead a good lead?” That is, what are the qua...

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Quickly Find the Best SEO Keywords to Leverage for Your Site QUICKLY FIND THE BEST SEO KEYWORDS TO LEVERAGE FOR YOUR SITE

video

Aug 23, 2019

Do you want to find good SEO keywords in your industry? Ones that are searched for a lot, but that have gone relatively unnoticed by your competitors? You've come to the right place.

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Powerful Email Communication That Actually Resonates With Your Customers POWERFUL EMAIL COMMUNICATION THAT ACTUALLY RESONATES WITH YOUR CUSTOMERS

blog article

Aug 23, 2019

Better communication equals better email. That’s open rates in the 20’s or higher. That’s increased conversion rates. That’s more return on your email marketing budget. Let’s explore actionable ways you can start creating more powerful email today!

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Great things happen during times of adversity: The relationship between data and creativity in B2B marketing GREAT THINGS HAPPEN DURING TIMES OF ADVERSITY: THE RELATIONSHIP BETWEEN DATA AND CREATIVITY IN B2B MARKETING

blog article

Aug 23, 2019

Doing business in such a hyper-converged and over-saturated world, it would be easy to say B2B marketers have their backs against the wall when it comes to doing their jobs effectively. Working against a backdrop of extreme political uncertainty – they’re frantically juggling controversi...

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How to leverage a YouTube Marketing Strategy with no advertising budget. HOW TO LEVERAGE A YOUTUBE MARKETING STRATEGY WITH NO ADVERTISING BUDGET.

video

Aug 22, 2019

How to leverage a YouTube Marketing Strategy with no advertising budget.

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Wondering Why Your Content Isn WONDERING WHY YOUR CONTENT ISN'T RANKING? HERE ARE 4 POSSIBLE REASONS

blog article

Aug 22, 2019

If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages y...

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Is Technology More Important than Your Marketing Strategy? IS TECHNOLOGY MORE IMPORTANT THAN YOUR MARKETING STRATEGY?

blog article

Aug 22, 2019

One of the biggest problems with businesses today is that they are more focused on technology and trends that they lose sight of the core objectives. It makes no sense to apply the latest technology and trends, just for the sake of using it, especially when it does not align to the underlying core s...

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

infographic

Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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Why ERP Is Key to the Customer Experience WHY ERP IS KEY TO THE CUSTOMER EXPERIENCE

whitepaper

Aug 21, 2019

Customer satisfaction is make or break for manufacturing and wholesale distribution companies, especially in the face of Amazon and Amazon Business. However, many manufacturers and distributors aren’t investing enough in improving their customer experience in the face of the Amazon Business th...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Lionbridge Brand Video LIONBRIDGE BRAND VIDEO

video

Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers with their communities and driving brand awareness....

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4 Importance of email marketing and why you should get started... 4 IMPORTANCE OF EMAIL MARKETING AND WHY YOU SHOULD GET STARTED...

video

Aug 21, 2019

Importance of email marketing and why you should get started.

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The 7 Things No SEO Tool Can Ever Tell You THE 7 THINGS NO SEO TOOL CAN EVER TELL YOU

blog article

Aug 21, 2019

We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for a long time as well as those that we’re test...

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FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results FAQ, HOWTO, AND Q&A: USING NEW SCHEMA TYPES TO CREATE INTERACTIVE RICH RESULTS

blog article

Aug 21, 2019

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performanc...

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A BUYER’S GUIDE FOR LOCALIZATION SERVICES: A BUYER’S GUIDE FOR LOCALIZATION SERVICES:

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

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WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

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4 Ways to Measure Social Media ROI 4 WAYS TO MEASURE SOCIAL MEDIA ROI

video

Aug 20, 2019

It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms

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How to adapt marketing campaigns to the changing digital landscape HOW TO ADAPT MARKETING CAMPAIGNS TO THE CHANGING DIGITAL LANDSCAPE

blog article

Aug 20, 2019

B2B marketing has seen simpler times – which isn’t a bad thing. But today’s digital landscape has changed everything. B2B customer behaviors – from how they understand and purchase products to how they evaluate and interact with a brand – have shifted how agencies emplo...

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4 Tips for Optimizing Terrible Websites 4 TIPS FOR OPTIMIZING TERRIBLE WEBSITES

blog article

Aug 20, 2019

If you have worked in digital marketing for a few years, you will have experienced terrible websites. It’s that moment when you begin work on a new project and the reality of a website’s current ability to perform hits you, and it hits you hard. It may be a hand-coded underloved site whi...

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Are Your Location-Based Mapping Strategies Delivering Their Maximum Value? ARE YOUR LOCATION-BASED MAPPING STRATEGIES DELIVERING THEIR MAXIMUM VALUE?

whitepaper

Aug 20, 2019

Retailers have long used location data for a range of strategic purposes, from deciding where to open a new store to improving last-mile logistics. Nearly three-fourths (74%) of marketers strongly agree that location information is a key element to understanding why and how customers interact with b...

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The Most Effective Way to Prospect on Social Media (Network Marketing) THE MOST EFFECTIVE WAY TO PROSPECT ON SOCIAL MEDIA (NETWORK MARKETING)

video

Aug 19, 2019

As a Network Marketer, you are a professional conversation starter. Your mindset needs to be: create conversations, build relationships & help other people grow. But you need to be proactive and focused on your money making activities too. The most effective way to prospect is NOT waiting to see...

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Is 2019 the Year of the ‘My-Channel IS 2019 THE YEAR OF THE ‘MY-CHANNEL' APPROACH TO CUSTOMER EXPERIENCE?

blog article

Aug 19, 2019

In this competitive market, it is no longer enough for companies to simply offer the lowest price or rely on a legacy customer base. Instead, it’s all about providing the people who buy your products and services with a memorable and tailored experience to differentiate your brand from competi...

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A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions A CRASH COURSE IN MICROCOPY: HOW TO CRAFT THE PERFECT WORDS FOR SOCIAL MEDIA CAPTIONS

blog article

Aug 19, 2019

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things ...

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How Can Marketing Automation Drive Sales Engagement? HOW CAN MARKETING AUTOMATION DRIVE SALES ENGAGEMENT?

infographic

Aug 18, 2019

There are many positive reasons to utilize marketing automation for your business. This infographic, courtesy of the team at InfoClutch, explores how how marketing automation can drive sales engagement and the reasons behind using it.

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How To Find Design Clients with LinkedIn in 2019 HOW TO FIND DESIGN CLIENTS WITH LINKEDIN IN 2019

video

Aug 16, 2019

Linkedin is a great social media to generate design leads of any kind. In this video I share with you exactly how to find design clients from LinkedIn in 2019. I share recommendations specifically for designers and design agencies, so if you're a web design or UI/UX designer (or anything in betw...

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More than 50% of digital transformations have failed – this is how to succeed MORE THAN 50% OF DIGITAL TRANSFORMATIONS HAVE FAILED – THIS IS HOW TO SUCCEED

blog article

Aug 16, 2019

B2B businesses need a clear view of how they want the adoption of new technologies to exponentially grow value. Because transformation needs to be embraced at every level of a business. Which is a means to say, the key to successful digital transformation – and often the reason it fails &ndash...

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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday 5 COMMON OBJECTIONS TO SEO (& HOW TO RESPOND) - WHITEBOARD FRIDAY

blog article

Aug 16, 2019

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In...

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14 Predictions for the Digital Marketing Industry That Will Come True by 2022 14 PREDICTIONS FOR THE DIGITAL MARKETING INDUSTRY THAT WILL COME TRUE BY 2022

infographic

Aug 15, 2019

Digital marketing trends are changing every day and there is no way to keep track of them. For an influencer and social media marketer, it is very necessary to keep an eye on these trends because they are going to shape the upcoming days of the digital marketing industry. Moreover, digital marketing...

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How to Get Started Building Links for SEO HOW TO GET STARTED BUILDING LINKS FOR SEO

blog article

Aug 14, 2019

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and use...

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How to target buyers with precision timing HOW TO TARGET BUYERS WITH PRECISION TIMING

blog article

Aug 14, 2019

B2B marketers know timing is critical in the digital age. Choosing the optimum time of day, month or year for specific marketing tactics and messages can maximise standout and resonance with audiences. Getting it right is an art and a science, and it can mean the difference between significant ROI o...

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2020 Content Marketing Spectrum 2020 CONTENT MARKETING SPECTRUM

video

Aug 14, 2019

This is a video explainer of the difference between Content Marketing, Branded Content and Native Advertising - with examples to help put it all into context.Accompanying video that tried to separate signal from noise on the different approaches of content in the business.

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

infographic

Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

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How A Combination Of Digital And Traditional Marketing Can Yield The Best Results HOW A COMBINATION OF DIGITAL AND TRADITIONAL MARKETING CAN YIELD THE BEST RESULTS

blog article

Aug 13, 2019

Plenty of people might think that traditional marketing is dead in many senses but this couldn’t be further from the truth. People often times do not read emails with promotional material but are more than willing to open an envelope to take a look when going through mail. Printed envelopes wi...

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10 Reasons Why Social Media Stories Will Energize Your Brand 10 REASONS WHY SOCIAL MEDIA STORIES WILL ENERGIZE YOUR BRAND

blog article

Aug 13, 2019

Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for engaging audiences. Originated by Snapchat and soon adopted by other social media ...

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Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing REDDIT MARKETING STRATEGIES FOR THOSE WHO DON’T HAVE TIME FOR REDDIT MARKETING

blog article

Aug 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky que...

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Digital Marketing Trends and How to Make the Most out of Them DIGITAL MARKETING TRENDS AND HOW TO MAKE THE MOST OUT OF THEM

blog article

Aug 12, 2019

Digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve your strategy. Digital Marketing is an ever-changing field with new trends popping up now and then. Well its mid-2019, and...

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Should You Update Old URLs for SEO When You Update Content? SHOULD YOU UPDATE OLD URLS FOR SEO WHEN YOU UPDATE CONTENT?

video

Aug 11, 2019

One question that marketers have frequently is whether or not they should update URLs when they are updating old content. It is a best practice to keep your content up to date, but it can be a challenge. If you update your old articles once per year, should you also update the URL each time you do i...

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How to boost landing page conversion rates with video HOW TO BOOST LANDING PAGE CONVERSION RATES WITH VIDEO

blog article

Aug 09, 2019

How businesses can increase landing page conversion rates by adding video. Do you feel like you’ve exhausted all methods of improving your site’s conversion rate? You’re not alone. Hitting a plateau after doing everything right – UX is on point, copy matches your audience and...

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How to Analyze and Measure Your Marketing Emails HOW TO ANALYZE AND MEASURE YOUR MARKETING EMAILS

video

Aug 09, 2019

This video dives into how to analyze your marketing emails, by getting advice from HubSpot Academy’s free Email Marketing Certification. There are three types of metrics that you want to analyze and track Individual email metrics, Whole email marketing channel metrics, Return on investment.

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Top 101 Intriguing Affiliate Marketing Facts and Stats to Better Understand the Process TOP 101 INTRIGUING AFFILIATE MARKETING FACTS AND STATS TO BETTER UNDERSTAND THE PROCESS

infographic

Aug 08, 2019

Affiliate marketing requires little to no initial investment and due to this, anyone with a proper vision, set goals and strategies can easily set up their own online business. Having a website or a YouTube channel is a major plus in this case.

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If Likes No Longer Matter on Social Media, Then What Does? IF LIKES NO LONGER MATTER ON SOCIAL MEDIA, THEN WHAT DOES?

blog article

Aug 08, 2019

The like button has acquired a panoply of meanings in the social realm. It can be used variously to mean yes, I agree, I hear you, sure, why not, I guess. It can be used as a bookmark. And that’s just scratching the surface; there are a whole bunch of other reasons, personal and political, why...

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What Factors Cause Bad Buzz and Crises on Social Networks WHAT FACTORS CAUSE BAD BUZZ AND CRISES ON SOCIAL NETWORKS

blog article

Aug 08, 2019

65 perent of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55 percent feel social media aided their recovery.  How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can...

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Top 10 Trends Shaping B2B Industries Today TOP 10 TRENDS SHAPING B2B INDUSTRIES TODAY

infographic

Aug 02, 2019

In this infographic from Blue Mail Media, discover 10 top trends in the B2B market and embrace the right one to stand apart from the competitors in a rapidly growing business world. Each year passes by, profound changes take place in the B2B marketing environment. We have seen how technology became ...

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How to be manage social media marketing for millennials on-the-go? HOW TO BE MANAGE SOCIAL MEDIA MARKETING FOR MILLENNIALS ON-THE-GO?

video

Aug 02, 2019

To show how can use Social Media on-the-go to connect with millennials as well as other potential customers of yours.

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How to Grow Your LinkedIn Network HOW TO GROW YOUR LINKEDIN NETWORK

blog article

Aug 02, 2019

When you are working in a B2B environment, its important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

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SEO Checklist: 65 Steps to Higher Google Rankings in 2020 & Beyond SEO CHECKLIST: 65 STEPS TO HIGHER GOOGLE RANKINGS IN 2020 & BEYOND

infographic

Aug 01, 2019

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond?

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12 Content Marketing Trends You Need to Follow in 2019 12 CONTENT MARKETING TRENDS YOU NEED TO FOLLOW IN 2019

blog article

Aug 01, 2019

Content marketing is always changing. Its not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

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7 Digital Marketing Channels To Boost Brand Awareness 7 DIGITAL MARKETING CHANNELS TO BOOST BRAND AWARENESS

blog article

Aug 01, 2019

For brands that lack the ubiquity of the behemoths like Amazon and Google, the first step to earning a new customer is achieving brand awareness. When you are developing a brand awareness campaign, the value of focusing on digital marketing is undeniable. Seventy-seven percent of people now say they...

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LinkedIn Pages: An Action Plan for Small Businesses LINKEDIN PAGES: AN ACTION PLAN FOR SMALL BUSINESSES

infographic

Jul 31, 2019

Generally considered the domain of B2B organizations, LinkedIn can actually provide significant potential for a wide range of brands. It may not seem like an immediate fit, but it is worth checking out the related discussion on the platform and seeing what's being talked about in and around your...

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The Demographics of Social Media in 2019 THE DEMOGRAPHICS OF SOCIAL MEDIA IN 2019

infographic

Jul 31, 2019

Social media is always changing, and not just in terms of new algorithm updates or platform features, but also in relation to usage, and where people's attentions lie.

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Top YouTube Tricks that Pro YouTubers Use TOP YOUTUBE TRICKS THAT PRO YOUTUBERS USE

blog article

Jul 31, 2019

You can not imagine other search engines or websites to watch online videos. Here we are presenting the top YouTube tricks that will make your experience better and smoother.

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Everything You Need to Know About Instagram Business Accounts EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM BUSINESS ACCOUNTS

infographic

Jul 30, 2019

Instagram only looks set to grow, and reports have suggested that more and more users are shifting their attention towards Instagram, and away from Facebook. It wont make sense for all brands, but if you think there might be an angle for you, this guide will certainly help.

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How Personalization Is Changing Content Marketing Campaigns? HOW PERSONALIZATION IS CHANGING CONTENT MARKETING CAMPAIGNS?

video

Jul 29, 2019

Content personalization is an approach to create content based on audience interests and motivations. The main goal of personalization is to engage your potential customers by communicating with them through it.

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The Campaign Facts Social Media Influencers Care About THE CAMPAIGN FACTS SOCIAL MEDIA INFLUENCERS CARE ABOUT

blog article

Jul 29, 2019

The best influencers get loads of offers from brands for social media marketing campaign partnerships on a regular basis. Thats because smart brands realize that the relationships top influencers have developed with their followers have considerable value. But before you approach a social media infl...

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Do Facebook Ads Show Up On Instagram DO FACEBOOK ADS SHOW UP ON INSTAGRAM

blog article

Jul 29, 2019

Facebook and Instagram are inseparable twins. Digital marketers across the globe never see them as two different platforms. If one keeps a step on Facebook, then one keeps step in Instagram as well. So, the same rule applies to the advertisement on these two platforms.

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What Is The Ideal Content Length? How It Affects SEO WHAT IS THE IDEAL CONTENT LENGTH? HOW IT AFFECTS SEO

infographic

Jul 29, 2019

Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content mark...

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How to leverage Influencer Marketing? HOW TO LEVERAGE INFLUENCER MARKETING?

video

Jul 27, 2019

In recent years, there has been a shift in digital marketing as many brand marketing strategies involve spending money advertising on influencer marketing platforms like Facebook and Instagram.

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10 Biggest Digital Marketing Trends for 2019 10 BIGGEST DIGITAL MARKETING TRENDS FOR 2019

video

Jul 27, 2019

These are the digital marketing trends you should bet on in 2019. In this video, we tell you what digital marketing strategies will make a difference for your company.

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Six ways brands can respond to the demetrication trend in social media SIX WAYS BRANDS CAN RESPOND TO THE DEMETRICATION TREND IN SOCIAL MEDIA

blog article

Jul 26, 2019

Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics...

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How Uberflip Helps With Experience Management HOW UBERFLIP HELPS WITH EXPERIENCE MANAGEMENT

video

Jul 25, 2019

When it comes to engaging your buyers, personalization is crucial. Uberflip helps your marketing team transform the content you already have into personalized experiences for every buyer, sending them on a path to purchase—without relying on IT.

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Successful Facebook Marketing Strategies for Small Businesses SUCCESSFUL FACEBOOK MARKETING STRATEGIES FOR SMALL BUSINESSES

video

Jul 25, 2019

Successful Facebook Marketing Strategies for Small Businesses to increase your earnings. Especially, effective Facebook Strategy for Small Business will leverage plans of increasing your sales.

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Why Social Media Marketing By Top Digital Marketing Agency Is Useful? WHY SOCIAL MEDIA MARKETING BY TOP DIGITAL MARKETING AGENCY IS USEFUL?

blog article

Jul 25, 2019

In todays highly competitive world, every corporate person out there seeks a promotable platform to make their company thrive in the market. Social media marketing does play a vital role in getting you that platform.

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How Swagbucks Generated Over a Million Leads from Influencer Marketing HOW SWAGBUCKS GENERATED OVER A MILLION LEADS FROM INFLUENCER MARKETING

video

Jul 25, 2019

Swagbucks saw over 1,000,000 leads by leveraging the power of AI. CEO Ricky Ray Butler and Andrew Robinson, VP Growth Marketing at Swagbucks, discuss how the company is leaning into BEN’s technology to drive results.

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What will Instagram’s like count ban mean for influencers? WHAT WILL INSTAGRAM’S LIKE COUNT BAN MEAN FOR INFLUENCERS?

blog article

Jul 25, 2019

Receiving a like on Instagram has been likened to the same high that people get from drinking alcohol or smoking a cigarette. These experiences all produce dopamine a chemical thats associated with pleasure. Consequently, social media can also develop into an addiction, with people doing whatever th...

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8 Best Practices for Email List Segmentation 8 BEST PRACTICES FOR EMAIL LIST SEGMENTATION

blog article

Jul 25, 2019

List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions. It allows you to send highly-personalized and relevant messages every time. Considering that personalized emails generate a median ROI of 122%, adding segmentation to your toolkit is one of...

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How to Employ Segmentation to Improve Your Content Marketing HOW TO EMPLOY SEGMENTATION TO IMPROVE YOUR CONTENT MARKETING

blog article

Jul 24, 2019

Audience segmentation is not just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a part of that process.

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5 Surprising Ways Email Marketing Can Boost Your SEO 5 SURPRISING WAYS EMAIL MARKETING CAN BOOST YOUR SEO

blog article

Jul 24, 2019

SEO and Email Marketing are two fields so distinct from each other that its hard to imagine using them together for one purpose. But, guess what email marketing can have a profound effect on your SEO. In this post, I have included several ways of using email marketing to boost your sites search engi...

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How To Create a YouTube Channel in 2019 HOW TO CREATE A YOUTUBE CHANNEL IN 2019

blog article

Jul 24, 2019

Its hard to imagine that YouTube is only 14 years old because this video behemoth has become a staple of modern culture and, for many people, a part of daily life. YouTube has 1.9 billion monthly active users, which is 25% of the population of the entire world. Let that sink in one out of every four...

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How Instagram’s algorithm works in 2019: a social media marketer’s guide HOW INSTAGRAM’S ALGORITHM WORKS IN 2019: A SOCIAL MEDIA MARKETER’S GUIDE

blog article

Jul 23, 2019

Social media platforms algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, theres no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your ...

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Stay on Top: 5 B2B Marketing Trends to Follow in 2019 STAY ON TOP: 5 B2B MARKETING TRENDS TO FOLLOW IN 2019

blog article

Jul 23, 2019

Marketers involved with lead nurturing pass off qualifying leads to sales, who take the next step & foster a relationship with that lead (pushing them further down the funnel!) LinkedIn found that 58% of companies said this collaboration helped in retaining customers and 54% said it helped incre...

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Building A Facebook Retargeting Audience BUILDING A FACEBOOK RETARGETING AUDIENCE

video

Jul 22, 2019

How do you set up a killer retargeting custom audience on Facebook? In this video, Josh Keeton explains how to do just that. Follow along and you'll have 2 custom audiences you can use for your next remarketing campaign.

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CONVERSATIONAL MARKETING AND IT’S IMPORTANCE FOR LEAD GENERATION CONVERSATIONAL MARKETING AND IT’S IMPORTANCE FOR LEAD GENERATION

blog article

Jul 22, 2019

Gone are the times when consumers had limited options. The modern age consumer is spoilt for choices, which has made the present markets an interesting and colorful platform to exhibit products. As consumers and markets continue to get more and more diverse, the evolution of products is faster than ...

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Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights SPYING ON GOOGLE: 5 WAYS TO USE LOG FILE ANALYSIS TO REVEAL INVALUABLE SEO INSIGHTS

blog article

Jul 22, 2019

Log File Analysis should be a part of every SEO pros tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just ca not produce.  Lets demystify Log File Analysis so its not so intimidating. If you a...

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Social Media Marketing: How the ALGORITHM Helps SOCIAL MEDIA MARKETING: HOW THE ALGORITHM HELPS

video

Jul 21, 2019

One important thing you need to learn about SOCIAL MEDIA MARKETING is to TRUST THE ALGORITHM. With Social Media Marketing the algorithm is IMPORTANT. It is going to work for you. It's going to help you lower your ADS cost and save you time.

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10 Social Media Statistics You Need to Know in 2019 10 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2019

infographic

Jul 21, 2019

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it's not going away - in fact, i...

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Influencer Marketing INFLUENCER MARKETING

whitepaper

Jul 20, 2019

If you want to reach potential customers online then influencers can be a big help. Influencers gain a certain amount of respect and authority because they produce engaging content that the audience is interested in; reaching out to your target audience then becomes that much more effective when you...

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Tools to help you know where to start with social mediaz TOOLS TO HELP YOU KNOW WHERE TO START WITH SOCIAL MEDIAZ

infographic

Jul 20, 2019

This guidance is provided for information purposes and is general and educational in nature and does not constitute legal advice.

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3 Keys to Improving Content Marketing for Your Freelance Business 3 KEYS TO IMPROVING CONTENT MARKETING FOR YOUR FREELANCE BUSINESS

blog article

Jul 20, 2019

Focus on three key areas in your content marketing strategy for your freelance business. Your online presence includes your social media profiles and your blog or website. Its the equivalent of a beautiful storefront that pulls you in from the outside.

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3 Tips to Help Make Your Video Stand Out in YouTube Search Results 3 TIPS TO HELP MAKE YOUR VIDEO STAND OUT IN YOUTUBE SEARCH RESULTS

infographic

Jul 19, 2019

YouTube is the second largest social network after Facebook, with more than 1.8 billion monthly active users. And with Cisco predicting that 82% of all internet content will comprise video by 2022, the number of YouTube users is only expected to grow.

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DIGITAL MARKETING TRENDS, STRATEGIES AND TACTICS FOR 2020 AND BEYOND DIGITAL MARKETING TRENDS, STRATEGIES AND TACTICS FOR 2020 AND BEYOND

blog article

Jul 18, 2019

Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again. Theres more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. We are moving toward a world where technology will be in...

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Influencers Marketing is the Easiest Way to the Heart of Audience INFLUENCERS MARKETING IS THE EASIEST WAY TO THE HEART OF AUDIENCE

infographic

Jul 18, 2019

A few years ago marketing was just for the bigger companies to help them reach their desired audience however, things have changed now. Where mass media advertisement was expensive and less effective, digital media and social media marketing have changed the game for all. Now the brands can collabor...

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Facebook Video Best Practices Checklist FACEBOOK VIDEO BEST PRACTICES CHECKLIST

infographic

Jul 17, 2019

If you're looking to up your Facebook skills, The Social Network offers a range of education courses and tips via its free Blueprint resources - to which they're in the process of adding another 22 new modules, including Instagram insights and Stories tips.

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LinkedIn Advertising: 5 Strategic Tips to Know Before You Spend a Dime LINKEDIN ADVERTISING: 5 STRATEGIC TIPS TO KNOW BEFORE YOU SPEND A DIME

blog article

Jul 17, 2019

As an advertising platform, LinkedIns a great place to drive brand awareness, establish thought leadership, and to educate a given market segment about your product, service, or methodology for solving a particular business challenge.

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3 Pieces of Advice to Take Your B2B Sales Demos From Boring to Brilliant 3 PIECES OF ADVICE TO TAKE YOUR B2B SALES DEMOS FROM BORING TO BRILLIANT

blog article

Jul 17, 2019

In B2B sales, and in SaaS sales specifically, your opportunity to compel a prospect to action comes down to how you conduct your sales demos. A brilliant sales demo can quickly lead to a closed deal, but, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere.  ...

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Twitter Launches ArtHouse to Help Brands Produce Better Content for the Platform TWITTER LAUNCHES ARTHOUSE TO HELP BRANDS PRODUCE BETTER CONTENT FOR THE PLATFORM

blog article

Jul 17, 2019

Social media is a prime outlet to generate brand awareness, engage both new audiences and loyal customers, and ultimately showcase the human side of your brands products or services in a fun, creative way.  However, some brands may not have the creators, tools, or talent on board to get these v...

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How to Build Brand Recognition with Social Media HOW TO BUILD BRAND RECOGNITION WITH SOCIAL MEDIA

blog article

Jul 17, 2019

Social media is a valuable but difficult to master marketing tool used by business owners to increase their sales and improve their brand recognition. Many marketers struggle with getting their brand recognized online this is due to a large number of business social media profiles online. Facebook, ...

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How to Boost Brand Credibility For Higher Conversions HOW TO BOOST BRAND CREDIBILITY FOR HIGHER CONVERSIONS

blog article

Jul 17, 2019

When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility? Whether you have an online store or a blog to run, its essential to prove your worth to potential customers to build a following.

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5 Ways To Utilize Google Analytics To Increase Your Conversion Rate 5 WAYS TO UTILIZE GOOGLE ANALYTICS TO INCREASE YOUR CONVERSION RATE

blog article

Jul 16, 2019

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I am going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales...

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HOW TO CREATE AND USE AN INSTAGRAM BUSINESS PAGE HOW TO CREATE AND USE AN INSTAGRAM BUSINESS PAGE

blog article

Jul 16, 2019

An Instagram Business Account can be very successful in driving sales and for brand building activities. All of Instagrams features are carefully designed to help you craft a visual marketing strategy to tell your brands story. Whether you create short Instagram videos, photos or longer IGTV videos,...

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The Best Time to Run Facebook Ads THE BEST TIME TO RUN FACEBOOK ADS

blog article

Jul 16, 2019

There have been countless studies about when to post organically on Facebook considering both the day of the week and the best time of the day to maximize organic reach. Although the results are less relevant today due to the recent loss in effectiveness of organic social media posting, the same que...

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Social media marketing tips for every platform SOCIAL MEDIA MARKETING TIPS FOR EVERY PLATFORM

blog article

Jul 16, 2019

In this article, we will cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we will break down the top social media platforms you should be using and give suggestions for making the most out of each one.

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The Digital Marketer THE DIGITAL MARKETER'S OMNICHANNEL STRUGGLE IS REAL

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Jul 16, 2019

Marketers omnichannel excellence struggle is real, the research finds. There is a huge disconnect between the marketing and service departments, and that disconnect has a serious impact on the overall customer experience.

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How to Create a Facebook Link Image That Gets More Clicks HOW TO CREATE A FACEBOOK LINK IMAGE THAT GETS MORE CLICKS

blog article

Jul 16, 2019

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to do that ...

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How to Develop a Digital Brand HOW TO DEVELOP A DIGITAL BRAND

video

Jul 15, 2019

In this video, Lee Frederiksen will talk to you about how to develop a digital brand, and it's broken down into two parts.

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The 9 most overlooked benefits of social media THE 9 MOST OVERLOOKED BENEFITS OF SOCIAL MEDIA

blog article

Jul 15, 2019

We may be a bit biased when it comes to talking up the benefits of social media, but fortunately, you dont just have to take our word for it. Food for thought  59% of marketers are actively using social to support their lead generation and business goals. Meanwhile, its hard to find a brand tha...

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Tip Sheet: Social Media Advertising 101 TIP SHEET: SOCIAL MEDIA ADVERTISING 101

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Jul 15, 2019

Like other forms of advertising, social media advertising can elevate your organizations messaging within a set budget. It can take place on platforms such as Facebook, Twitter, Instagram.

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Make Your Content Marketing Strategy Useful Do It in Visuals MAKE YOUR CONTENT MARKETING STRATEGY USEFUL DO IT IN VISUALS

blog article

Jul 15, 2019

Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when your manager...

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HOW TO USE FACEBOOK VIDEO ADS HOW TO USE FACEBOOK VIDEO ADS

blog article

Jul 15, 2019

Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video vie...

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Compete Win in the Age of Account Based Buying COMPETE WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

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 Les clés de la conception d LES CLÉS DE LA CONCEPTION D'UN ENVIRONNEMENT DE TRAVAIL MODERNE

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Jul 15, 2019

Libérez le potentiel de vos collaborateurs Le marché évolue à une vitesse vertigineuse. La technologie ne cesse de bouleverser votre façon de travailler. La concurrence devient chaque jour plus intense. Quelle est la clé de la réussite dans un environnement en mutation ? Permettre à vos collaborateu...

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Etes-vous prêts à accueillir les collaborateurs de demain? ETES-VOUS PRÊTS À ACCUEILLIR LES COLLABORATEURS DE DEMAIN?

whitepaper

Jul 15, 2019

Votre entreprise est-elle prête à intégrer les collaborateurs de demain ? Les employés sont au cœur de toute entreprise. Et aujourd'hui, ils en attendent plus de leurs employeurs. Ils peuvent choisir les compagnies qui leur proposent la culture, l'environnement et les opportunités qui favorisent le ...

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Influencer Marketing Trends In 2019 INFLUENCER MARKETING TRENDS IN 2019

infographic

Jul 14, 2019

Businesses today are trying to stay a step ahead when it comes to branding and marketing strategies.  One of the way brands are doing that is by turning to influencer marketing and they have seen great results according to statistics provided by Mediakix in their 2019 Influencer Marketing Surve...

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Content Promotion Strategies: How to Supercharge Your Content CONTENT PROMOTION STRATEGIES: HOW TO SUPERCHARGE YOUR CONTENT

blog article

Jul 14, 2019

Theres no doubt that content marketing is a powerful strategy. But what happens when the content you create does not get the attention you want? Thats where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more ...

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Instagram marketing: how to establish an effective strategy INSTAGRAM MARKETING: HOW TO ESTABLISH AN EFFECTIVE STRATEGY

blog article

Jul 11, 2019

If you feel like you do not quite get Instagram marketing, you are not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-buildin...

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Instagram’s Shoppable Feature: What it Means for Brands INSTAGRAM’S SHOPPABLE FEATURE: WHAT IT MEANS FOR BRANDS

blog article

Jul 11, 2019

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem...

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Must Follow Video Marketing Facts and Figures In 2019 MUST FOLLOW VIDEO MARKETING FACTS AND FIGURES IN 2019

blog article

Jul 11, 2019

This post will cover parameters of video marketing and also present facts to support that there could not be a more prime reach out to the audience other than through the approach of engaging with them via videos. It has been experienced that statistically since the year 2018 interactive videos have...

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Facebook Community for SaaS Product – The Whys and Hows FACEBOOK COMMUNITY FOR SAAS PRODUCT – THE WHYS AND HOWS

blog article

Jul 11, 2019

One of the biggest struggles of every SaaS company out there is increasing retention and reducing churn. In other words, making sure that people who sign up for the SaaS switch from free to paid plans and stay on the paid plans. There are plenty of ways to do this, and not all of them work equally w...

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How to Incorporate UGC Into Your Inbound Marketing Strategy HOW TO INCORPORATE UGC INTO YOUR INBOUND MARKETING STRATEGY

blog article

Jul 10, 2019

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, a...

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2019 Key Digital Marketing Growth Stats 2019 KEY DIGITAL MARKETING GROWTH STATS

infographic

Jul 10, 2019

The infographic shares a few social media marketing stats found in these two articles use these to improve your overall understanding of the state of social media marketing in 2019.

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Interesting Facts About Social Media INTERESTING FACTS ABOUT SOCIAL MEDIA

blog article

Jul 10, 2019

Everyone has a social media account and people use it to stay connected with their friends, family and the rest of the global community. Big businesses and companies have put their efforts in digital marketing on social media because of the huge impact of social in people’s lives. Billions of ...

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What is SEO and How It Works for Small Businesses WHAT IS SEO AND HOW IT WORKS FOR SMALL BUSINESSES

blog article

Jul 09, 2019

Want to know what is SEO and how it works? We’ve made this simple SEO guide for you. One of the biggest questions that we get from our clients here at LYFE marketing is what is SEO and how does it work? For businesses that are just starting to build their website or going through a website red...

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5 Crucial Ingredients for a Tremendous Content Marketing Strategy 5 CRUCIAL INGREDIENTS FOR A TREMENDOUS CONTENT MARKETING STRATEGY

infographic

Jul 09, 2019

Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success?

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2019 B2C E-Commerce Benchmark Report 2019 B2C E-COMMERCE BENCHMARK REPORT

whitepaper

Jul 09, 2019

With more than 60% of consumers shopping online at least once a month, retailers and brands must constantly evaluate which devices and traffic sources are performing best and respond accordingly. Get definitive answers to your top digital commerce questions. Check out this benchmark study of 1.3 bil...

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2019 B2C E-Commerce Benchmark Report 2019 B2C E-COMMERCE BENCHMARK REPORT

whitepaper

Jul 09, 2019

With more than 60% of consumers shopping online at least once a month, retailers and brands must constantly evaluate which devices and traffic sources are performing best and respond accordingly. Get definitive answers to your top digital commerce questions. Check out this benchmark study of 1.3 bil...

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Setting Up A Facebook Business Page: Building Up Success SETTING UP A FACEBOOK BUSINESS PAGE: BUILDING UP SUCCESS

blog article

Jul 08, 2019

On the first quarter of 2019, Facebook had 2.38 billion monthly active users. This represents a great marketing opportunity for small business owners to get their message to a large audience and connect with them. As with all marketing adventures, the first question that arises is where to start. Th...

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4 Characteristics of a Great Social Media Campaign 4 CHARACTERISTICS OF A GREAT SOCIAL MEDIA CAMPAIGN

blog article

Jul 08, 2019

Organizations that are planning to expand are always searching for the next great place to reach new contacts for growth. Social media can no longer be overlooked as a massive pool of potential revenue. In 2019, there are now approximately 3.48 billion social media users online, having grown by 9 pe...

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7 Social Media Metrics That Should Really Matter to Your Brand 7 SOCIAL MEDIA METRICS THAT SHOULD REALLY MATTER TO YOUR BRAND

blog article

Jul 08, 2019

Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.&rd...

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How to Structure Your Digital Marketing Team HOW TO STRUCTURE YOUR DIGITAL MARKETING TEAM

infographic

Jul 08, 2019

Infographic Guide: digital marketing is critical. If you’re ready to dive in structuring your digital marketing team, the infographic below gives you a guide on how to accomplish just that.

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How to Turn Your Social Media Followers Into Customers HOW TO TURN YOUR SOCIAL MEDIA FOLLOWERS INTO CUSTOMERS

blog article

Jul 08, 2019

The work we do on social media - including posts, photos, gaining followers and engaging those followers will not be worth it if we don’t generate new sales leads. Ask yourself this: what do your current followers actually do for your business? Are they helping you gain new followers? Are they...

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How to Promote Your Business on LinkedIn HOW TO PROMOTE YOUR BUSINESS ON LINKEDIN

blog article

Jul 08, 2019

What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse. LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses.

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7 LOCAL SEO TIPS FROM THE EXPERTS 7 LOCAL SEO TIPS FROM THE EXPERTS

blog article

Jul 08, 2019

Local search engine optimization is simple in theory. Its how businesses improve their online presence specifically for local target audiences. In practice, this is not as complex as you might think, partly because Google is refreshingly clear about local SEO ranking factors (more on that later). Bu...

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SiriusDecisions B-to-B Fundamentals with Elisabeth Medaris SIRIUSDECISIONS B-TO-B FUNDAMENTALS WITH ELISABETH MEDARIS

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Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

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The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sal...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

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A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL MEDIA A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL MEDIA

whitepaper

Jul 05, 2019

Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital media over the past decade illustrates that we operate in an environment that is constantly in flux. Technologies emerge, communication channels open and consumer behaviors adapt. These changes are ap...

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Dealing with customer complaints on social media DEALING WITH CUSTOMER COMPLAINTS ON SOCIAL MEDIA

infographic

Jul 05, 2019

Having an online brand presence in the digital age makes customer interaction easier because it saves you, and your customers, from having to endure long in-store processes. Our infographic will equip you to deal with sticky online situations.

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UNDERSTANDING FACEBOOK SPONSORED POSTS AND HOW TO USE THEM FOR THE MOST ROI UNDERSTANDING FACEBOOK SPONSORED POSTS AND HOW TO USE THEM FOR THE MOST ROI

blog article

Jul 03, 2019

A Facebook boosted post is a form of promoted content that lets you reach the massive audiences across the platforms mobile and desktop News Feed. In other words, its way to stand out from all of the vacation updates, viral videos and status updates common on Facebook. While it is a type of paid med...

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Affordable Marketing Automation for Social Media AFFORDABLE MARKETING AUTOMATION FOR SOCIAL MEDIA

blog article

Jul 03, 2019

Social media has become a critical component of many small business marketing programs, and with several platforms available, there are endless options for content. Many businesses use multiple platforms to engage their audience, but managing several platforms can quickly become overwhelming. Market...

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The Power of User Generated Content on Instagram THE POWER OF USER GENERATED CONTENT ON INSTAGRAM

infographic

Jul 03, 2019

If you're looking to make best use of Instagram, you need to be creating stand out visual assets - which, as you've no doubt found if you've tried, is not always so easy

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6 Supreme Free SEO Tools to Improve Your Marketing 6 SUPREME FREE SEO TOOLS TO IMPROVE YOUR MARKETING

blog article

Jul 03, 2019

Search engine optimization (SEO) is arguably one of the most important marketing tactics out there. It allows you to jump leaps and bounds in search engine rankings if you do it correctly and is extremely effective at increasing site traffic, conversions, and revenue over time. The key though, is th...

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How to Do SEO With 8 Basic Beginner Steps HOW TO DO SEO WITH 8 BASIC BEGINNER STEPS

blog article

Jul 03, 2019

Did you know that 89% of marketers say search engine optimization (SEO) is successful? SEO is a powerful strategy for driving more organic traffic to your website. If you want to know how to do SEO to boost your website’s ranking in search results and drive more leads, you’ve come to the...

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3 Unique Paid Social Media Strategies for FB Ads 3 UNIQUE PAID SOCIAL MEDIA STRATEGIES FOR FB ADS

blog article

Jul 03, 2019

As marketing strategists, researchers, and competitors its difficult to give up control. when we want to be seen so badly, slowing down our strategy seems counterintuitive. But, we are here to tell you work smarter, not harder. Stop aiming to outsmart your rivals, the algorithm, or to manipulate the...

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3 Steps to Construct a Lucrative Social Media Strategy for Your Business 3 STEPS TO CONSTRUCT A LUCRATIVE SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS

infographic

Jul 02, 2019

The team from Trellis share their tips for a profitable social media marketing strategy in this infographic.

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Image SEO: How to Optimize Images for Google Image Search SEO? IMAGE SEO: HOW TO OPTIMIZE IMAGES FOR GOOGLE IMAGE SEARCH SEO?

blog article

Jul 02, 2019

For any business owner who is looking to compete in the organic search results, SEO is essential. With so much focus on producing high quality content and a top-notch website, many people end up ignoring SEO for images. As the importance of images on e-commerce, travel, and media websites have been ...

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Big List of Marketing Words to Improve Email Campaigns BIG LIST OF MARKETING WORDS TO IMPROVE EMAIL CAMPAIGNS

blog article

Jul 02, 2019

Email inboxes are more competitive than ever. In fact, according to data from Radicati, about 205 billion emails are sent received per day. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019. With that in mind, would...

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15 Interesting Instagram Stats For 2019 15 INTERESTING INSTAGRAM STATS FOR 2019

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Jul 02, 2019

Building an organic social media following is challenging. You’ll need consistency, patience and a commitment to understanding your audience. You should be aware of what your potential prospects want or need in order to establish a strong relationship of trust. However, all can be ruined by me...

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6 Necessary Social Media Marketing Tools in 2019 6 NECESSARY SOCIAL MEDIA MARKETING TOOLS IN 2019

blog article

Jul 02, 2019

Social media has transformed from a way to connect with friends and family online to a comprehensive source of news and information. Cultivating a social media experience can be difficult for individuals but for businesses, it presents a whole different set of challenges.

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Instagram Analytics Enhanced By Next Generation AI INSTAGRAM ANALYTICS ENHANCED BY NEXT GENERATION AI

blog article

Jul 02, 2019

With a channel as important as Instagram especially for businesses and brands where visuals and lifestyle sell understanding Instagram Analytics is table stakes. So, what should brands focus on?

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3 Digital Marketing Tactics Every Business Should Be Implementing 3 DIGITAL MARKETING TACTICS EVERY BUSINESS SHOULD BE IMPLEMENTING

blog article

Jul 02, 2019

Almost no one will be exempted: businesses of any scale must integrate digital marketing as part of their business strategy to avoid being left out in the golden virtual age. The power of digital marketing continuously exceeds the means for companies to promote their existence and their business cap...

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5 Digital Marketing Trends For 2019 & Beyond 5 DIGITAL MARKETING TRENDS FOR 2019 & BEYOND

blog article

Jul 02, 2019

Looking for a way to make your business stand out from the crowd? There is a lot of competition out there and marketing methods have shifted over the past few years. If you have a small business, it is likely not within your budget to advertise on media such as the radio or the TV, and let’s f...

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 Don DON'T LEAVE ANYTHING TO CHANCE WHEN YOUR DEPARTMENT GOES DIGITAL 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Jul 02, 2019

Industry experts predict that all successful businesses will soon become 100% digital for every single transactions. Sales organizations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effe...

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5 Ways to Use Facebook for Lead Generation 5 WAYS TO USE FACEBOOK FOR LEAD GENERATION

blog article

Jul 01, 2019

Do you think Facebook is just a place for ridiculous memes and puppy videos? While these things have a place on the platform, don’t count Facebook out as a place to drive quality leads for your business.

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What US Consumers Want In 2019 WHAT US CONSUMERS WANT IN 2019

whitepaper

Jul 01, 2019

Today's shoppers have never had more options -- and for merchants, the margins for error have never been thinner. To decode today's eCommerce customers, 5,000 consumers were surveyed to reveal what inspires loyalty, how to build trust and what keeps them coming back. Inside you'll find insights on: ...

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5 Tips to Increase Engagement With your Brand on Social Media 5 TIPS TO INCREASE ENGAGEMENT WITH YOUR BRAND ON SOCIAL MEDIA

blog article

Jun 30, 2019

In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers say they trust online reviews as much as personal recommendations before they buy or consume something. What...

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Reach vs Impressions: Which One is More Important & Why? REACH VS IMPRESSIONS: WHICH ONE IS MORE IMPORTANT & WHY?

blog article

Jun 27, 2019

Are you trying to increase your visibility and influence on social media? You are sure to have come across these two metrics on your analytics dashboard: reach and impressions. They are both critical for the success of your overall social media strategy. But at times, you may need to give preference...

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12 Effective Tips to Grow Your YouTube Subscribers 12 EFFECTIVE TIPS TO GROW YOUR YOUTUBE SUBSCRIBERS

blog article

Jun 27, 2019

Did you know that eight out of 10 people between the ages of 18 and 49 watch videos on YouTube? In fact, YouTube is the second most visited site in the world, second only to Google. So, what do these staggering statistics tell you about YouTube? It’s pretty evident that if you can have a stron...

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Where Social Analytics And AI Converge WHERE SOCIAL ANALYTICS AND AI CONVERGE

blog article

Jun 27, 2019

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for brands.

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The Top B2B Influencer Marketing Trends for 2020 THE TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

infographic

Jun 27, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 ...

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HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE

blog article

Jun 26, 2019

Hashtags are an excellent way to boost the organic reach of your posts on social media channels. Mainly because hashtags in most of the sites are clickable and searchable as well. People use hashtags to find content or conversation that are relevant to them. It can also help place your content in fr...

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Four Benefits of Social Media Marketing FOUR BENEFITS OF SOCIAL MEDIA MARKETING

blog article

Jun 26, 2019

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits ...

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What Is Social Media In Digital Marketing | Importance Of Social Media In Digital Marketing. WHAT IS SOCIAL MEDIA IN DIGITAL MARKETING | IMPORTANCE OF SOCIAL MEDIA IN DIGITAL MARKETING.

video

Jun 26, 2019

Social media is a platform which not only connects people worldwide but also serves best for Digital Marketing. Digital marketing is a practice which is usually performed to connect the target audience to the business owners. This is done to expand the business quickly and efficiently.

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How to feature your organization in Instagram Stories HOW TO FEATURE YOUR ORGANIZATION IN INSTAGRAM STORIES

infographic

Jun 26, 2019

Communicators always want to meet their audiences where they are and that might mean developing Instagram stories. The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media diet. With 500 million daily active users, this is ...

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3 ways to drive better SEO results for any website 3 WAYS TO DRIVE BETTER SEO RESULTS FOR ANY WEBSITE

blog article

Jun 26, 2019

If your website isn’t appearing in search results, you may be missing out on opportunities to reach new clients. That where great content and a solid SEO strategy come into play. Domain authority defines how well your website ranks in search engines like Google. The domain authority score is b...

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7 mistakes to avoid when targeting more than one location 7 MISTAKES TO AVOID WHEN TARGETING MORE THAN ONE LOCATION

blog article

Jun 26, 2019

At first glance, marketing a multi location business seems similar to marketing a single location business. After all, the goals are the same building awareness, sparking action, increasing sales so the approaches should also be the same, right? Wrong. Though there’s plenty of overlap in tacti...

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Can Marketers Deliver B2B Personalisation At Scale? CAN MARKETERS DELIVER B2B PERSONALISATION AT SCALE?

blog article

Jun 26, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of more as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised messages. With data as the lifeblood of business s...

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9 stats social media marketers need to show their bosses ASAP 9 STATS SOCIAL MEDIA MARKETERS NEED TO SHOW THEIR BOSSES ASAP

blog article

Jun 25, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing...

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How to Build a Productive Facebook Sales Funnel: A Complete Guide HOW TO BUILD A PRODUCTIVE FACEBOOK SALES FUNNEL: A COMPLETE GUIDE

blog article

Jun 25, 2019

Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and beat your competitors, you need to develop an excellent Facebook sales funnel. The first thing you nee...

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10 Marketing Channels You Need to Try in 2019 10 MARKETING CHANNELS YOU NEED TO TRY IN 2019

blog article

Jun 25, 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market or about $77 billion.

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4 Tips for PPC Specialists in the Automation Age 4 TIPS FOR PPC SPECIALISTS IN THE AUTOMATION AGE

blog article

Jun 25, 2019

Automation is changing the workforce across industries all over the world, and digital marketing is no exception. From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove the laborious manual tasks associated with day-...

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Content Marketing for Business CONTENT MARKETING FOR BUSINESS

video

Jun 25, 2019

Some behind the scenes action as we chat with Lucy Cornes, from She Shopped, about her marketing tips for businesses.

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Social Media Dos and Don SOCIAL MEDIA DOS AND DON'TS FOR COLLEGE APPLICANTS

blog article

Jun 25, 2019

You Snapchat and you Instagram, and sometimes you tweet. Occasionally you even spend a few minutes on Facebook catching up with your aunts and uncles. Social media is a fact of contemporary life, just another way to keep the conversation going with your friends and classmates. Sometimes, though, thi...

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Here’s how to delete or deactivate your Facebook account HERE’S HOW TO DELETE OR DEACTIVATE YOUR FACEBOOK ACCOUNT

blog article

Jun 25, 2019

Although deleting your Facebook account sounds simple enough, it’s actually deceptively hard. Social media platforms make money off you, so the last thing they want is for you to stop your incessant scrolling and sharing. But don’t worry, we’ve produced an easy, step by step guide ...

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Ready to craft a content strategy?Answer these questions first READY TO CRAFT A CONTENT STRATEGY?ANSWER THESE QUESTIONS FIRST

blog article

Jun 25, 2019

Crafting a successful content strategy requires a comprehensive approach that flexible enough to adapt to your evolving needs. Unless you are concocting a content strategy from scratch, you probably already have content living online. Examine and audit your current content, and use those insights to...

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How to make maximum use of micro influencers HOW TO MAKE MAXIMUM USE OF MICRO INFLUENCERS

blog article

Jun 25, 2019

The rise of social media influencers is undeniable. Yet, whats up with this surge in brands linking up with micro influencers? The rise in micro influencers is interesting to note because it seems these scrappy, relatable personalities are beginning to capture the attention of brands big and small a...

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Key Trends Impacting The E-Commerce Fashion Industry KEY TRENDS IMPACTING THE E-COMMERCE FASHION INDUSTRY

whitepaper

Jun 25, 2019

This report addresses the challenges fashion retailers face as they try to secure long-term online revenue growth in a highly competitive business environment. It explores ways for meeting customers' increasingly sophisticated expectations, including how to optimize the e-Commerce shopping journey a...

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SEO for Beginners: 6 Google Ranking Factors You Must Know SEO FOR BEGINNERS: 6 GOOGLE RANKING FACTORS YOU MUST KNOW

blog article

Jun 24, 2019

Learning SEO is important for any website owner. In this post, we'll share 6 google ranking factors every beginner must know. It's nearly impossible for any website to survive without search engine optimization. SEO makes your website discoverable. If you don't optimize your websites for...

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How influencers make their money? HOW INFLUENCERS MAKE THEIR MONEY?

infographic

Jun 24, 2019

Influencer marketing has become an essential messaging channel for marketers and PR pros. As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. So, how can your organization develop a robust strat...

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How to use LinkedIn Groups to create marketing magic HOW TO USE LINKEDIN GROUPS TO CREATE MARKETING MAGIC

blog article

Jun 24, 2019

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups, especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. By assembling a mini faction of like-minded people who care about a specific topic...

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Who really rules social media? WHO REALLY RULES SOCIAL MEDIA?

blog article

Jun 24, 2019

Does social media influence carry the seeds of its own destruction? It begins in innocence, unfeigned enthusiasm and transparent honesty. You share likes and dislikes. People listen and agree with you. You become a voice for others who share your interests and passions. You acquire a following, mode...

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3 Ways to Make Social Media Part of Your Business Plan 3 WAYS TO MAKE SOCIAL MEDIA PART OF YOUR BUSINESS PLAN

blog article

Jun 24, 2019

As an agent, you have probably heard over and over that social media marketing is an easy and effective strategy to win over clients. At the same time, trying to keep up with multiple platforms and find engaging content to post can quickly become overwhelming. Social media’s freedom doesn&rsqu...

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Welcome to the next era of social media marketing WELCOME TO THE NEXT ERA OF SOCIAL MEDIA MARKETING

blog article

Jun 24, 2019

At this year F8 Developers Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, The future is private. It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

infographic

Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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Biggest B2B Marketing Challenges That We See Everyday as an Agency BIGGEST B2B MARKETING CHALLENGES THAT WE SEE EVERYDAY AS AN AGENCY

video

Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see every day as an agency.

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DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

whitepaper

Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

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5 Types of Content to Attract and Retain Website Visitors 5 TYPES OF CONTENT TO ATTRACT AND RETAIN WEBSITE VISITORS

infographic

Jun 23, 2019

Are you looking for ways to attract and retain more website visitors? Want to know the types of content you should create for a more engaging website? The team from Brafton have put together an interesting comparison of the different key pieces of content to share on your website in this infographic...

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7 Useful SEO Insights You Can Learn From Your Help Desk Analytics 7 USEFUL SEO INSIGHTS YOU CAN LEARN FROM YOUR HELP DESK ANALYTICS

blog article

Jun 23, 2019

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from. Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools to allow customers.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across t...

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Content Marketing is effective with these 3 tools CONTENT MARKETING IS EFFECTIVE WITH THESE 3 TOOLS

video

Jun 22, 2019

Content Marketing is effective with these 3 tools. To make content marketing good, you can't lack these 3 great tools. Want to know what those 3 tools are?

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Myths of Branding MYTHS OF BRANDING

video

Jun 21, 2019

Many companies think that branding is 'owned' by the Marketing department, but this is not the case

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What is the 80/20 Rule in Marketing? WHAT IS THE 80/20 RULE IN MARKETING?

blog article

Jun 21, 2019

The 80/20 rule was first attributed to the Italian economist, Vilfredo Pareto. Because of this, it’s also often called the Pareto Principle. In an academic paper, Pareto noted that 80% of the land in Italy belonged to only 20% of the country’s total population. You may be thinking, what ...

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3 Content Marketing Tips to Make Your Startup Stand Out 3 CONTENT MARKETING TIPS TO MAKE YOUR STARTUP STAND OUT

blog article

Jun 21, 2019

No, keywords are not dead.Yes, they are still important.But keyword driven content is not for everyone or every business. In fact, as a startup or a new business, keyword-driven content is likely a waste of time and money. Here’s why and what you should be writing instead. Original research ca...

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5 Ways to Minimize the Impact of Algorithm Updates on Your SEO Efforts 5 WAYS TO MINIMIZE THE IMPACT OF ALGORITHM UPDATES ON YOUR SEO EFFORTS

blog article

Jun 21, 2019

On June 3, Google pre announced the launch of a broad core algorithm update to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.But fr...

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8 Graphic Design Tips That All Social Media Marketers Should Know 8 GRAPHIC DESIGN TIPS THAT ALL SOCIAL MEDIA MARKETERS SHOULD KNOW

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Jun 21, 2019

With visual platforms and tools fast taking over the online sphere, graphic design knowledge  in at least some capacity has now become an essential skill for digital marketers.An understanding of key design tricks and principles can help yo