RESOURCES


home.aspx
   
8 Tips for Creating High-Performing Emails 8 TIPS FOR CREATING HIGH-PERFORMING EMAILS

blog article

Jun 10, 2019

According to research, email offers the largest Return on Investment (ROI) for more than 59% of marketers. At the same time, studies indicate that more and more consumers are using email on a regular basis, with more than half the world’s popul...

Read More

6 Ways Our Digital Marketers Can Drive Your Growth 6 WAYS OUR DIGITAL MARKETERS CAN DRIVE YOUR GROWTH

video

Jun 10, 2019

Digital marketing is essential for business growth, we all know that, but developing the expertise and having the time to consistently implement it is a challenge. Especially, when you should be focusing your time and energy on your clients.

Read More

The 55 Best Free SEO Tools For Every Task THE 55 BEST FREE SEO TOOLS FOR EVERY TASK

blog article

Jun 10, 2019

At Moz, we know the value of premium SEO tools we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.But for 70 percent of other tasks, a free ...

Read More

Top Digital Marketing Company TOP DIGITAL MARKETING COMPANY

video

Jun 09, 2019

Our designers are always concentrating on creative ideas and result driven web solutions

Read More

Facebook Shares Key Ad Tips in New Mobile-First Creative Checklist. FACEBOOK SHARES KEY AD TIPS IN NEW MOBILE-FIRST CREATIVE CHECKLIST.

infographic

Jun 09, 2019

Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your u...

Read More

Top 100 Digital Agencies 2019: Submissions now open! TOP 100 DIGITAL AGENCIES 2019: SUBMISSIONS NOW OPEN!

blog article

Jun 07, 2019

If youre not familiar with our annual Top 100, its a report in its 17th year and one thats been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.Each year we list the T...

Read More

How to Guard Your Google Business Profile from Becoming a Running Joke HOW TO GUARD YOUR GOOGLE BUSINESS PROFILE FROM BECOMING A RUNNING JOKE

blog article

Jun 05, 2019

But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product polici...

Read More

Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads INSTAGRAM WILL NOW ENABLE ADVERTISERS TO BOOST BRANDED CONTENT PARTNERSHIPS AS ADS

blog article

Jun 05, 2019

Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships.

Read More

Amazon Advertising: The Amazon Brand Store AMAZON ADVERTISING: THE AMAZON BRAND STORE

blog article

Jun 04, 2019

First, we broke down the advertising essentials for a well-run Amazon account. Then we took an in-depth look at how you can make the most of new bidding tools and features to improve campaigns.There’s another prominent piece of the Amazon Adver...

Read More

3 of the Most Common LinkedIn Marketing Mistakes - and How to Fix Them 3 OF THE MOST COMMON LINKEDIN MARKETING MISTAKES - AND HOW TO FIX THEM

blog article

Jun 04, 2019

Are you making these three common mistakes with your LinkedIn content? You "hijack" your own post. You post on LinkedIn only to promote your self-interest. You don't have a LinkedIn content strategy . I'm seeing so many of these kin...

Read More

10 Amazing Tips to Write Better Mobile PPC Ads 10 AMAZING TIPS TO WRITE BETTER MOBILE PPC ADS

blog article

Jun 04, 2019

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensu...

Read More

Content Marketing / Social Media CONTENT MARKETING / SOCIAL MEDIA

video

Jun 03, 2019

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience onlineIt is often used by businesses.

Read More

Importance of communication in marketing teams IMPORTANCE OF COMMUNICATION IN MARKETING TEAMS

video

Jun 03, 2019

Whether with your own team or with your target audience, good communication is crucial to marketing. You need this for your team! Deepen your knowledge:

Read More

50 Types of Social Media Posts to Keep Your Followers Interested 50 TYPES OF SOCIAL MEDIA POSTS TO KEEP YOUR FOLLOWERS INTERESTED

infographic

Jun 03, 2019

Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested? Digital strategist and advisor Angie Gensler shares some of her top social media post id...

Read More

5 Techniques to Promote Your Content 5 TECHNIQUES TO PROMOTE YOUR CONTENT

video

Jun 03, 2019

5 Techniques to Promote Your Content When You Don’t Have Any Money You know you need more traffic to your blog post but you don't have the money to spend to get those eyeballs. What should you do?

Read More

5 Trends to Know in SEO & Content Marketing 5 TRENDS TO KNOW IN SEO & CONTENT MARKETING

blog article

Jun 03, 2019

More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.These are the five content marketing and SEO trends you need to know.We’re seeing brands leave superficia...

Read More

The World’s Simplest Brands THE WORLD’S SIMPLEST BRANDS

whitepaper

Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simp...

Read More

Branding Your Business Through Digital Marketing BRANDING YOUR BUSINESS THROUGH DIGITAL MARKETING

blog article

Jun 02, 2019

Branding is very important for any business to get success in this competitive market whether through traditional marketing or digital marketing. Traditional marketing means a company’s promotion through a banner ad, brochures, templates, TV ad...

Read More

5 of the Best Social Media Lead Gen Techniques 5 OF THE BEST SOCIAL MEDIA LEAD GEN TECHNIQUES

blog article

Jun 02, 2019

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social    platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics f...

Read More

Social Media Marketing the Art of Conversational Sales SOCIAL MEDIA MARKETING THE ART OF CONVERSATIONAL SALES

whitepaper

Jun 01, 2019

Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media M...

Read More

The Digital Marketing Guide for Consumer Goods Brands THE DIGITAL MARKETING GUIDE FOR CONSUMER GOODS BRANDS

whitepaper

May 31, 2019

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away,...

Read More

11 On-Site SEO Issues and Errors You Must Avoid in 2019 11 ON-SITE SEO ISSUES AND ERRORS YOU MUST AVOID IN 2019

infographic

May 31, 2019

Are you looking to improve the search engine rankings of your web pages? A key element holding your performance back could be on-site SEO issues, which can easily be improved - if you know what you're looking for. The team from SEMrush share a li...

Read More

ChannelAdvisor Pulse E-Commerce Newsletter | May 2019 CHANNELADVISOR PULSE E-COMMERCE NEWSLETTER | MAY 2019

blog article

May 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. The goal? Improve the consumer experience. The Google Express...

Read More

21 Rules of Content Marketing that You Can 21 RULES OF CONTENT MARKETING THAT YOU CAN'T AFFORD TO BREAK

infographic

May 30, 2019

Are you new to the world of content marketing? Want to know the content marketing rules your business should abide by? The team from KAYAK Online Marketing share their content marketing rules in this infographic.

Read More

Why Email Campaigns Are Important WHY EMAIL CAMPAIGNS ARE IMPORTANT

video

May 30, 2019

Learn why it's important to keep up with your contact database at least once per month using email campaigns to deliver value with Robert Greenstreet of Scott Le Roy Marketing

Read More

Digital marketing, blogging and advertising to related tools DIGITAL MARKETING, BLOGGING AND ADVERTISING TO RELATED TOOLS

video

May 30, 2019

Digital marketing, blogging and advertising to related tools by images slideshow video, social media marketing.

Read More

How to Choose the Right Facebook Ad Objective for Your Goals HOW TO CHOOSE THE RIGHT FACEBOOK AD OBJECTIVE FOR YOUR GOALS

blog article

May 30, 2019

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting co...

Read More

Is Google IS GOOGLE'S REDESIGN GOOD FOR ADS OR BRANDS?

blog article

May 30, 2019

At the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolde...

Read More

15 Incredible Tools You Never Thought You Needed 15 INCREDIBLE TOOLS YOU NEVER THOUGHT YOU NEEDED

blog article

May 30, 2019

There are so many tools at a marketer's disposal these days.You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more.But with so many options, it can get a little ove...

Read More

Introduction to Content Marketing INTRODUCTION TO CONTENT MARKETING

whitepaper

May 29, 2019

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and help...

Read More

The Complete Facebook Image Sizes and Dimensions Cheat Sheet THE COMPLETE FACEBOOK IMAGE SIZES AND DIMENSIONS CHEAT SHEET

infographic

May 29, 2019

With so much competition for attention in social media feeds, you need to ensure that you're doing all you can to make your presence stand out, and grab attention. One key way to do that is by adhering to the latest image guidelines and requireme...

Read More

3rd Parties, Influencers, and Social Media Marketing 3RD PARTIES, INFLUENCERS, AND SOCIAL MEDIA MARKETING

video

May 29, 2019

Do you want your target audience to know how awesome your brand is? Of course you do. Every brand wants that. One of the secrets to getting that done is to get third parties involved in your marketing efforts.

Read More

LinkedIn acquires customer AI platform Drawbridge LINKEDIN ACQUIRES CUSTOMER AI PLATFORM DRAWBRIDGE

blog article

May 29, 2019

LinkedIn has acquired Drawbridge, a company which helps companies better understand their customers using AI and machine learning (ML), for an undisclosed amount. The professional networking firm revealed it had purchased Drawbridge in a blogpost whi...

Read More

Social Media to Grow Your Business SOCIAL MEDIA TO GROW YOUR BUSINESS

blog article

May 28, 2019

Our team noticed that during each week’s Twitter SEMrushChat, our participants offer a lot of valuable tips and insights. We thought we should share them with our blogging community, so each week, you can gain some great advice from marketers l...

Read More

How to scale social media across Europe for brand growth HOW TO SCALE SOCIAL MEDIA ACROSS EUROPE FOR BRAND GROWTH

blog article

May 28, 2019

Growth is a scary word, right? It’s on every digital marketing managers’ KPIs but once it’s set, there’s no going back; you either succeed or fail to hit it. Scaling social media should be a top priority for any digital market...

Read More

Five new Google features that will change the digital marketing landscape FIVE NEW GOOGLE FEATURES THAT WILL CHANGE THE DIGITAL MARKETING LANDSCAPE

blog article

May 28, 2019

Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.Over the course of the conference, Google announced several...

Read More

Content Marketing By Advika Media Kreasi CONTENT MARKETING BY ADVIKA MEDIA KREASI

video

May 27, 2019

Apa sih content marketing itu? Kenapa content marketing merupakan salah satu andalan digital marketers saat ini? Apa saja kriteria content yang baik?

Read More

Social Media Marketing - Knowing How to Target the Right Channels SOCIAL MEDIA MARKETING - KNOWING HOW TO TARGET THE RIGHT CHANNELS

video

May 27, 2019

A strong social media campaign is often a vital piece of the digital marketing pie, and with so many people now engaging with Facebook, Instagram and all the rest, it's something no business can afford to ignore.

Read More

Digital Marketing through Data Analytics DIGITAL MARKETING THROUGH DATA ANALYTICS

blog article

May 27, 2019

The most important and critical success factor of any business of today is Data. Social media sites, IoT devices, financial institutions and retail shops are working as data generation factories. The data generated by these factories is used for cros...

Read More

B2B MARKETING AUTOMATION PLATFORMS B2B MARKETING AUTOMATION PLATFORMS

whitepaper

May 26, 2019

Marketing technology continues to be a priority investment for businesses across the board, driven by increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the cus...

Read More

The 2019 State of Content Marketing THE 2019 STATE OF CONTENT MARKETING

infographic

May 26, 2019

Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their recent survey in this infographic.

Read More

5 Reasons to Study Diploma of Social Media Marketing 5 REASONS TO STUDY DIPLOMA OF SOCIAL MEDIA MARKETING

video

May 24, 2019

he demand for digital marketing professionals will only improve in the foreseeable future. And while anybody can use Facebook, Twitter or Instagram, not everyone can call themselves a certified digital marketing expert.

Read More

13 Social Media Do 13 SOCIAL MEDIA DO'S AND DON'TS FOR A SUCCESSFUL ONLINE MARKETING STRATEGY

infographic

May 24, 2019

Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance? The team from Web Strategy Plus share their key social media marketing ti...

Read More

How Often Should I Be Launching Digital Campaigns? HOW OFTEN SHOULD I BE LAUNCHING DIGITAL CAMPAIGNS?

blog article

May 24, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we reach out? And in what format? On what channel? With what spend? But time and ...

Read More

Drive Brand Growth with Amazon Sponsored Brands Through the ChannelAdvisor Platform DRIVE BRAND GROWTH WITH AMAZON SPONSORED BRANDS THROUGH THE CHANNELADVISOR PLATFORM

blog article

May 23, 2019

ChannelAdvisor is excited to announce that we now support Sponsored Brands campaign creation and management using the Amazon Advertising API. This functionality will be available to all sellers and vendors.Sponsored Brands (formerly Headline Search A...

Read More

How to Start A Digital Marketing Agency As a Beginner in 2019 HOW TO START A DIGITAL MARKETING AGENCY AS A BEGINNER IN 2019

video

May 23, 2019

How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month) // You see people like me doing consulting services and making money from it. Would you like to learn how you can do the same thing?

Read More

10 Leading Fashion Brands Rocking it on Instagram 10 LEADING FASHION BRANDS ROCKING IT ON INSTAGRAM

infographic

May 23, 2019

Finding a new catwalk, fashion brands are strutting their stuff on Instagram with gusto.
The Talkwalker team recently scrutinized 27 luxury brands, and compared their various Instagram marketing strategies.If your brand is 'Instagrammable&...

Read More

Herramienta de email marketing gratis HERRAMIENTA DE EMAIL MARKETING GRATIS

video

May 23, 2019

One of the ways to improve the performance of our digital marketing actions is to reduce costs, right? However, is everything that is advertised as free for free? The vast majority of digital marketing tools that advertise free accounts, include some...

Read More

A GUIDE TO OUTSOURCING SEO A GUIDE TO OUTSOURCING SEO

whitepaper

May 22, 2019

Search Engine Optimization is the process of improving a website’s online presence. That means
when someone searches for a dentist in their area, the dental practice that comes up first in the
search results has performed the best...

Read More

Is Branded Content the Same as Influencer Marketing? IS BRANDED CONTENT THE SAME AS INFLUENCER MARKETING?

video

May 22, 2019

Is Branded Content the Same as Influencer Marketing? What is their difference? Find out the answer from Karl Mak and Audrey Ling in this video!

Read More

Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? SHOULD YOU PARTNER WITH INSTAGRAM OR YOUTUBE INFLUENCERS TO PROMOTE YOUR BRAND?

infographic

May 22, 2019

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.Both platforms offer major potential. There are various ways you can leverage Instagram, including posts, Stories, live videos, ev...

Read More

Social Media Basics: The Correct Image Sizes, Dimensions and File Types to Use SOCIAL MEDIA BASICS: THE CORRECT IMAGE SIZES, DIMENSIONS AND FILE TYPES TO USE

infographic

May 22, 2019

Are you looking for ways to optimize your social media presence? Want to know the correct image sizes and dimensions you should use?The team from Statusbrew share their guide to social media images in this infographic.They provide an essential overvi...

Read More

The Influencer Marketing Statistics You Need to Know THE INFLUENCER MARKETING STATISTICS YOU NEED TO KNOW

infographic

May 22, 2019

As influencer marketing evolves, it seems that there's a new survey or report released every other week, highlighting the various best practices to locate, reach out and connect with relevant digital identities  and why you need to do so. It...

Read More

The future of digital marketing? THE FUTURE OF DIGITAL MARKETING?

video

May 22, 2019

Interview focusing on 1 minute videos and dollar a day marketing

Read More

Digital Marketing Solutions That Makes Your Business Better DIGITAL MARKETING SOLUTIONS THAT MAKES YOUR BUSINESS BETTER

video

May 22, 2019

Best digital marketing agency in the world. We offer a wide spectrum of digital marketing solutions which helps to enhance the business growth.

Read More

6 tips to spruce up your online content 6 TIPS TO SPRUCE UP YOUR ONLINE CONTENT

blog article

May 22, 2019

It’s never a bad time to give your content a good scrub, shine and polish. Once a year at least block off a chunk of time to clean up your social media profiles, websites and blogs. As you remove clutter and sweep out dusty, musty, cobwebbed co...

Read More

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships HOW TO INTERTWINE ONLINE & OFFLINE TACTICS TO CULTIVATE B2B INFLUENCER RELATIONSHIPS

blog article

May 22, 2019

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relation...

Read More

Massive Instagram influencer leak puts marketers in a bind MASSIVE INSTAGRAM INFLUENCER LEAK PUTS MARKETERS IN A BIND

blog article

May 22, 2019

Data security is a massive concern for marketers, regardless of what industry or segment they serve.
As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, re...

Read More

How Retailers Can Leverage Loyalty Program Data To Create Exceptional Customer Experiences HOW RETAILERS CAN LEVERAGE LOYALTY PROGRAM DATA TO CREATE EXCEPTIONAL CUSTOMER EXPERIENCES

whitepaper

May 22, 2019

Loyalty programs are a powerful driver in brand selection: CrowdTwist research finds that 63% of consumers could be persuaded to shop with a brand because they have a loyalty program. Brands with omnichannel loyalty programs truly are able to set the...

Read More

The Ultimate Guide to Snapchat Marketing in 2019 THE ULTIMATE GUIDE TO SNAPCHAT MARKETING IN 2019

blog article

May 21, 2019

Did you ever give Snapchat Marketing a try? There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list.Though the interface can be a little ...

Read More

18 Magical Marketing Words and Phrases for an Irresistible Online Strategy 18 MAGICAL MARKETING WORDS AND PHRASES FOR AN IRRESISTIBLE ONLINE STRATEGY

infographic

May 21, 2019

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important - but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience respons...

Read More

40+ Stats Which Underline the Growth and Importance of Video Content 40+ STATS WHICH UNDERLINE THE GROWTH AND IMPORTANCE OF VIDEO CONTENT

infographic

May 21, 2019

As you've no doubt read, video is currently the best performing digital content type, on pretty much every social and digital platform.Video drives more consumer response, guides purchase behavior, and can more effectively stop your audience from...

Read More

Social Media and its Impacts on Democracy SOCIAL MEDIA AND ITS IMPACTS ON DEMOCRACY

infographic

May 21, 2019

It's both impossible to deny, and impossible to measure, the impact that social media platforms are now having on our democratic process.With an increasing number of people now getting at least some of their daily news and information online, the...

Read More

Why algorithm changes don’t have to spell doom for your brand WHY ALGORITHM CHANGES DON’T HAVE TO SPELL DOOM FOR YOUR BRAND

blog article

May 21, 2019

The way audiences see posts, videos and campaigns on Facebook has changed dramatically, striking fear into the hearts of communicators. Thankfully, the principles that make an audience care about your content are still the same.Discover how to craft ...

Read More

Engaging in Conversations Rather Than Disseminating Information ENGAGING IN CONVERSATIONS RATHER THAN DISSEMINATING INFORMATION

blog article

May 21, 2019

What does effective marketing engagement look like?In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a c...

Read More

7 Proven SEO Reporting Best Practices That Boost Client Retention 7 PROVEN SEO REPORTING BEST PRACTICES THAT BOOST CLIENT RETENTION

blog article

May 21, 2019

If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.Adding to the frustrat...

Read More

Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segm...

Read More

Finding A Job You Love and Developing Your Personal Brand on LinkedIn FINDING A JOB YOU LOVE AND DEVELOPING YOUR PERSONAL BRAND ON LINKEDIN

video

May 20, 2019

97% of recruiters will look potential job candidates up on LinkedIn. Which means if you're looking for a job, ANY job, chances are that the person sitting on the opposite side of the table will have tried to look at your profile. However, many pe...

Read More

Instagram Marketing Mastery 2019 INSTAGRAM MARKETING MASTERY 2019

video

May 20, 2019

Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers everyday! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase ...

Read More

How to Best Use Facebook Stories on Your Business Page HOW TO BEST USE FACEBOOK STORIES ON YOUR BUSINESS PAGE

blog article

May 20, 2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is...

Read More

Why study digital marketing at Oregon State University online WHY STUDY DIGITAL MARKETING AT OREGON STATE UNIVERSITY ONLINE

video

May 20, 2019

Become an expert digital marketer by learning from industry experts.

Read More

Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media p...

Read More

How PR pros can fight growing media relations difficulties HOW PR PROS CAN FIGHT GROWING MEDIA RELATIONS DIFFICULTIES

blog article

May 20, 2019

We solicited commentary around this question from PR professionals that took the survey to find out. Some of the written responses are what you might expectcomments like these:
“There are fewer reporters and getting their attention is ha...

Read More

7 Top B2B Influencer Marketing Trends for 2020 7 TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

blog article

May 20, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.According to the World Federation of Advertisers, 65% of multinational brands will increase influe...

Read More

How to sidestep 3 subtle yet crucial marketing blunders HOW TO SIDESTEP 3 SUBTLE YET CRUCIAL MARKETING BLUNDERS

blog article

May 20, 2019

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it.
Here are three common marketing automation mistakes, along with tips to avoid those costly blunders:1. Personalizing content based on ...

Read More

7 Video Trends That Will Dominate in 2019 and Beyond 7 VIDEO TRENDS THAT WILL DOMINATE IN 2019 AND BEYOND

infographic

May 19, 2019

No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of video content should you be creating - and which ...

Read More

Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives....

Read More

Marketing Your Brand With Facebook and Instagram MARKETING YOUR BRAND WITH FACEBOOK AND INSTAGRAM

video

May 18, 2019

Here's a quick tip on how to approach your advertising on social media for your brand, starting with Facebook and Instagram

Read More

100+ Social Media Stats to Help You Choose the Right Platform for Your Business 100+ SOCIAL MEDIA STATS TO HELP YOU CHOOSE THE RIGHT PLATFORM FOR YOUR BUSINESS

infographic

May 17, 2019

Are you trying to decide which social media platforms are right for your business? Want to know where to dedicate your social media marketing budget?The team from Sprout Social share the stats you need to know in this infographic. Based on Pew Resear...

Read More

LinkedIn Publishes New Guide on What to Post on the Platform LINKEDIN PUBLISHES NEW GUIDE ON WHAT TO POST ON THE PLATFORM

infographic

May 17, 2019

According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement - up 24% year-over-year - with more and more users coming to the platform to discover relevant content, and engage with colleagues and peers. Given that g...

Read More

Marketers struggle to prove social media ROI MARKETERS STRUGGLE TO PROVE SOCIAL MEDIA ROI

blog article

May 17, 2019

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media...

Read More

Why senior social media leaders should apply to this exclusive membership organization WHY SENIOR SOCIAL MEDIA LEADERS SHOULD APPLY TO THIS EXCLUSIVE MEMBERSHIP ORGANIZATION

blog article

May 17, 2019

As a social media leader, you know that the rules for online success are constantly changing.
If your team is struggling to get the training and resources you need to keep up, you’re not alone.
That’s why Ragan created the S...

Read More

Importance Of Email Marketing For Sales Growth IMPORTANCE OF EMAIL MARKETING FOR SALES GROWTH

video

May 16, 2019

The importance of Email Marketing will continue to rise each year as more small businesses reap higher ROI from email marketing.

Read More

Types, Examples, & Use Cases for B2B Marketers TYPES, EXAMPLES, & USE CASES FOR B2B MARKETERS

blog article

May 16, 2019

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you...

Read More

How to Create and Use UTM Tracking Codes in Google Analytics HOW TO CREATE AND USE UTM TRACKING CODES IN GOOGLE ANALYTICS

blog article

May 16, 2019

Being a marketing professional requires lots of precise measurement.You need to understand how well each marketing activity performs. Setting goals and binding your website to Google Analytics is a must. But simply having Google Analytics or Google A...

Read More

Five Ways Social Media is Changing PR FIVE WAYS SOCIAL MEDIA IS CHANGING PR

blog article

May 16, 2019

Did you know that there are over 3.4 billion people active on social media around the world? That’s almost half of the global population!Social media has impacted nearly every industry but has had a profound influence on the media and public re...

Read More

Chatbots are the Future of Digital Marketing CHATBOTS ARE THE FUTURE OF DIGITAL MARKETING

infographic

May 16, 2019

Since 2014, people have been using chat apps more than they have social media tools. On Facebook Messenger alone, more than eight billion messages are sent around the world daily, and the Messenger marketing platform is responsible for millions of me...

Read More

4 things your content must do in 2019 4 THINGS YOUR CONTENT MUST DO IN 2019

blog article

May 16, 2019

Your audience likely sees ads and product placements before they even get out of bed in the morning.How can you make them care about what your organization has to say?
The experts at the Brand Storytelling Conference at Disneyland, Sept 19&nda...

Read More

How to use Google to craft great headlines HOW TO USE GOOGLE TO CRAFT GREAT HEADLINES

blog article

May 16, 2019

Even if you have the most ground-breaking news in the world thanks to our digitally charged society your content is a needle lost in a never-ending haystack.Whether you’re attempting to capture the attention of an assignment editor in a newsroo...

Read More

Twitter has finally gone after anti-vaccine misinformation. But the results are inconsistent. TWITTER HAS FINALLY GONE AFTER ANTI-VACCINE MISINFORMATION. BUT THE RESULTS ARE INCONSISTENT.

blog article

May 16, 2019

Twitter goes after anti-vaxxersTwitter is trying a new tactic to head off misinformation about vaccines.This week, several media outlets reported on how the social media platform had started surfacing factual information about vaccines in search. As ...

Read More

Research on email marketing attitude and behavior RESEARCH ON EMAIL MARKETING ATTITUDE AND BEHAVIOR

whitepaper

May 15, 2019

In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing. But as an email marketer, it is easy to sto...

Read More

Facebook and Direct Mail Marketing Generate the Highest ROI FACEBOOK AND DIRECT MAIL MARKETING GENERATE THE HIGHEST ROI

video

May 15, 2019

According to the 2019 Small Business Marketing Survey (see below), direct mail and social media generate more sales and higher ROI than any other marketing channel. Only Taradel's platform lets you reach the same audience with both.

Read More

10 digital marketing trends to follow in 2019 10 DIGITAL MARKETING TRENDS TO FOLLOW IN 2019

video

May 15, 2019

From online advertising innovation to social media, from programmatic to voice marketing, check what's going on in Digital Marketing

Read More

Google rolls out new data-reliant targeted ads that will be more prominent GOOGLE ROLLS OUT NEW DATA-RELIANT TARGETED ADS THAT WILL BE MORE PROMINENT

video

May 15, 2019

Yahoo Finance's Dan Howley, Myles Udland, Aikiko Fujita andMelody Hahm discuss Google's new ad program.

Read More

How brand managers can make an impact with contributed content HOW BRAND MANAGERS CAN MAKE AN IMPACT WITH CONTRIBUTED CONTENT

blog article

May 15, 2019

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only cost is placing and writing the piece.Yet, as publications shift to more of a paid m...

Read More

Instagram Marketing Tutorials 1 INSTAGRAM MARKETING TUTORIALS 1

video

May 14, 2019

Marketing on Instagram can give you greater reach, it allows you to drive more traffic to your website and offers. It lets you increase interaction with your client base and build trust
along the way.

Read More

What is PPC or Pay Per Click in Digital Marketing? WHAT IS PPC OR PAY PER CLICK IN DIGITAL MARKETING?

video

May 14, 2019

You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough com...

Read More

The Most Effective Marketing Technologies THE MOST EFFECTIVE MARKETING TECHNOLOGIES

blog article

May 14, 2019

Among the various types of marketing technologies, automation/email/CRM products are the most effective, marketers say, according to recent research from Ascend2.
The report was based on data from a survey conducted in March 2019 among 245 mar...

Read More

3 attendees share why you shouldn’t miss our summit at Microsoft HQ 3 ATTENDEES SHARE WHY YOU SHOULDN’T MISS OUR SUMMIT AT MICROSOFT HQ

blog article

May 14, 2019

A lot has changed in the communications world over the past decade.The demands on industry professionals are constantly growing but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t br...

Read More

Why you should reduce your reliance on social media WHY YOU SHOULD REDUCE YOUR RELIANCE ON SOCIAL MEDIA

blog article

May 14, 2019

Is it time to stop searching for the perfect platform?
From time to time, an opinion piece will emerge confidently stating that hosting your content is a waste of time because  Instagram or Medium is where your audience is hanging out. Th...

Read More

Social Media Marketing Services - Data Outsourcing India SOCIAL MEDIA MARKETING SERVICES - DATA OUTSOURCING INDIA

video

May 14, 2019

You can reach to the large number of audience and boost your brand value easily by spending less compared to other medium of online marketing. But you need an experienced partner like Data Outsourcing India who holds years of experience in the indust...

Read More

How To Price Social Media Marketing Services HOW TO PRICE SOCIAL MEDIA MARKETING SERVICES

video

May 13, 2019

In this video, I wanted to talk about how I price my Social Media Marketing Services.

Read More

Introduction to Digital Marketing INTRODUCTION TO DIGITAL MARKETING

video

May 13, 2019

SEO, Social Media, Paid Advertising, Email Marketing along with Mobile Marketing and Web Analytics are the pillars while making an introduction to digital marketing. In this introduction to online marketing, we tried

Read More

Why Digital Marketing | PGP in Strategic Digital Marketing WHY DIGITAL MARKETING | PGP IN STRATEGIC DIGITAL MARKETING

video

May 13, 2019

PG Program in Strategic Digital Marketing (PGP-SDM) in collaboration with Great Lakes Institute of Management. It is well suited for young graduates & mid-career professionals, who are looking to accelerate their career in the exciting world of D...

Read More

We Only Need Great Content Marketing WE ONLY NEED GREAT CONTENT MARKETING

blog article

May 13, 2019

Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Conte...

Read More

HOW TO CUSTOMIZE YOUR LINKEDIN PROFILE URL HOW TO CUSTOMIZE YOUR LINKEDIN PROFILE URL

video

May 13, 2019

Choosing Your Custom LinkedIn Public Profile URL (Web Address)
Use your personal name when creating your custom LinkedIn public profile URL. Use your business name when creating a custom LinkedIn URL for your business page.  A business pa...

Read More

How to market an UNSEXY business using social media marketing HOW TO MARKET AN UNSEXY BUSINESS USING SOCIAL MEDIA MARKETING

video

May 13, 2019

Social media marketing can be intimidating if your business is considered an unsexy business. So in this video I go over some specific steps that you can take in order to use social media no matter how unsexy your business is!!

Read More

Dark Money, Social Media Influence and Voting DARK MONEY, SOCIAL MEDIA INFLUENCE AND VOTING

blog article

May 13, 2019

I know this is a few weeks old now, but I think this is a must-watch video concerning the influence of media organisations and dark money on elections, notably (here) Brexit and the EU referendum and result, as well as the policies and negotiations e...

Read More

Best Social Media Platforms for Real Estate Syndication BEST SOCIAL MEDIA PLATFORMS FOR REAL ESTATE SYNDICATION

video

May 13, 2019

The big 4 social media platforms are Facebook, LinkedIn, Instagram, and Twitter. These are the 4 most popular and best social media platforms for the real estate syndication space in 2019. Each platform has different features and functions, but one t...

Read More

Social Media Trends for Digital Marketers SOCIAL MEDIA TRENDS FOR DIGITAL MARKETERS

video

May 13, 2019

Tim is a digital marketer and owner of TWH Media. Prior to owning his own business he was an early employee at both The LAD Bible and The Social Chain. I asked him what are some trends he's keeping an eye on in the digital marketing space right n...

Read More

Module 3. Lesson 2. Social Media Audit MODULE 3. LESSON 2. SOCIAL MEDIA AUDIT

video

May 13, 2019

This curriculum is made up of the following lessons: 1. Why Social Media? 2. The Digital Marketing. Landscape. 3. Social Networks, Part 1. 4. .... audit of your existing client pages: is there a consistent branding scheme .... Create a custom report ...

Read More

Why Brands are Turning to Spotify as the Next Big Social Platform WHY BRANDS ARE TURNING TO SPOTIFY AS THE NEXT BIG SOCIAL PLATFORM

blog article

May 13, 2019

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?We’d love to let you in on a secret one that’s flying under the radar. Spotify!We’ve spent time d...

Read More

PR pros prioritizing owned and shared media PR PROS PRIORITIZING OWNED AND SHARED MEDIA

blog article

May 13, 2019

In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact. PR pros are anticipating “considerable” ch...

Read More

How to Choose a Body Font to Match Your Brand HOW TO CHOOSE A BODY FONT TO MATCH YOUR BRAND

infographic

May 13, 2019

Choosing the right font for your marketing material is important for setting the right tone. You want your font to match the personality of your brand.In this infographic, Venngage shares the personalities of some of the most common fonts.

Read More

A Guide to Winning Customer Hearts and Minds A GUIDE TO WINNING CUSTOMER HEARTS AND MINDS

whitepaper

May 13, 2019

Without a complete view of all customer data, you’ll never really know who they are or predict how they’ll respond to your content at any given time. This is essential if you want to upsell, cross sell and keep customers coming back for more. Genuine...

Read More

Driving Customer Experiences with Impact DRIVING CUSTOMER EXPERIENCES WITH IMPACT

whitepaper

May 13, 2019

Sitecore and Salesforce: The perfect partnership Combining outstanding content with leading marketing channel tools will enable more targeted marketing campaigns — with the ability to personalize contact down to each individual, no matter what channe...

Read More

Experience Commerce: A Strategic Guide for Executives EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES

whitepaper

May 13, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been ...

Read More

The Videos Your Customers Want to See on Social Media THE VIDEOS YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA

infographic

May 12, 2019

Across various social platforms, video is consumers’ 1 favorite type of content. And, with good reason. When done right, video marketing can increase sales, reach new customers, and boost brand recognition and visibility. But, sharing the same ...

Read More

How to Create a Buyer Persona for Your Business HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS

infographic

May 10, 2019

The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of devel...

Read More

How to Write Powerful Headlines for Your Online Content HOW TO WRITE POWERFUL HEADLINES FOR YOUR ONLINE CONTENT

infographic

May 10, 2019

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.”He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research en...

Read More

 Trends in Personalization report A study of businesses’ ability to offer tailored omnichannel experiences TRENDS IN PERSONALIZATION REPORT A STUDY OF BUSINESSES’ ABILITY TO OFFER TAILORED OMNICHANNEL EXPERIENCES

whitepaper

May 10, 2019

Marketing leaders from across the globe have given us their views on personalization – and they didn’t disappoint. With opinions gathered from five different regions and over 15 different sectors, we gained deep insight into brands’ ability to offer ...

Read More

A guide to winning customer hearts and minds A GUIDE TO WINNING CUSTOMER HEARTS AND MINDS

whitepaper

May 10, 2019

How do you make it happen? The right content, delivered in the right context to each individual customer, is what drives Experience Commerce. And this is an art form. But it’s now within easy reach for virtually every business. Here are three qualiti...

Read More

Driving customer experiences with impact DRIVING CUSTOMER EXPERIENCES WITH IMPACT

whitepaper

May 10, 2019

Why it’s such a game-changer With Sitecore and Salesforce, you don’t merely see what customers have done before, you can forecast what they’re likely to want next. The guesswork is over. Marketers know exactly who to reach — and what to give them. Yo...

Read More

Experience Commerce: A Strategic Guide for Executives EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES

whitepaper

May 10, 2019

How to achieve greater ROI, competitive advantage, and win customers for life? Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been...

Read More

10 Personalisation Tactics 10 PERSONALISATION TACTICS

whitepaper

May 10, 2019

Think personalisation is beyond your reach? Think again. The key is to simply get started. To help you succeed, the Sitecore Business Optimisation Strategies team has outlined ten examples of low-hanging fruit for personalisation with the Sitecore® E...

Read More

 The Business Case for Digital Investment THE BUSINESS CASE FOR DIGITAL INVESTMENT

whitepaper

May 10, 2019

This report looks at the extent to which companies are objectively assessing the potential impact of marketing and customer experience (CX) technology in terms of both increased revenues and reduced costs. Almost half of companies are failing to take...

Read More

 Path to Personalization: The 9 keys to driving stronger relationships—one customer at a time PATH TO PERSONALIZATION: THE 9 KEYS TO DRIVING STRONGER RELATIONSHIPS—ONE CUSTOMER AT A TIME

whitepaper

May 10, 2019

While 1-to-1 personalization is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around. To help you discern the path, we created a...

Read More

Marketing Specialist PPC, SEO MARKETING SPECIALIST PPC, SEO

video

May 09, 2019

Our team is looking for a Marketing Specialist (PPC, SEO) who has a good ability to work independently and is eager to learn new things to help take Zima Media to the next level

Read More

The Benefits of Facebook Lead Ads, How Do They Work and How to Set Them THE BENEFITS OF FACEBOOK LEAD ADS, HOW DO THEY WORK AND HOW TO SET THEM

blog article

May 09, 2019

Facebook, as an advertising platform, enables you to reach almost any audience at different stages of the sales funnel. At the same time, its users have a high level of credibility, because Facebook strictly monitors the quality of advertising materi...

Read More

Results-Driven Social Media Advertising Specialists RESULTS-DRIVEN SOCIAL MEDIA ADVERTISING SPECIALISTS

video

May 09, 2019

1 Service For Up-To-Date Social Media Ad Growth Hacks And Strategies Across Facebook, Instagram, Messenger, Whatsapp, Youtube, LinkedIn, Twitter & Snapchat

Read More

Why You Should Be Using Google WHY YOU SHOULD BE USING GOOGLE'S LOCAL SERVICES ADS

video

May 09, 2019

Jacob explains Google's unique Local Services Ads and how they could be the perfect marketing solution for your business. Learn more about how you can take advantage of this digital marketing platfor.

Read More

Big Tips - 5 Tips for the Perfect Marketing Video BIG TIPS - 5 TIPS FOR THE PERFECT MARKETING VIDEO

video

May 09, 2019

Here's our guide to creating the perfect online marketing video. Part of the Small Films, Big Tips series. Tell a story of your brand, business or activity, keep it short and make it have a strong message, use graphics to entice people and commun...

Read More

3 Types of Digital Marketing Strategy 3 TYPES OF DIGITAL MARKETING STRATEGY

blog article

May 09, 2019

When you sit down to plan your approach to digital marketing  the kinds of channels, how you are going to distribute budget and time, etc  one of the first questions you might ask is “what are the types of digital marketing strategy I...

Read More

How to Boost Your Instagram Marketing HOW TO BOOST YOUR INSTAGRAM MARKETING

blog article

May 08, 2019

With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world.The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social ...

Read More

2019 Social Media Keyboard Shortcuts 2019 SOCIAL MEDIA KEYBOARD SHORTCUTS

infographic

May 08, 2019

Looking for simple ways to improve your social media marketing? Want to spend less time doing your every-day social media tasks to free up time for creating better content?

Read More

Acronyms for the Social Media Marketer ACRONYMS FOR THE SOCIAL MEDIA MARKETER

infographic

May 08, 2019

Marketing jargon is a language of its own. The acronyms we use every day are a quick way for us to refer to a tool, a measurement, a marketing method and so forth. It's important to know what all of these terms mean so you can converse with your ...

Read More

8 Proven Social Media Tips for Startups 8 PROVEN SOCIAL MEDIA TIPS FOR STARTUPS

blog article

May 08, 2019

Social media marketing is a great way to help launch your startup. It’s cheap and effective -- if you have a strategy.Where do you start? How do you attract customers through platforms like Twitter, Instagram, etc.? This guide will help you ans...

Read More

New Changes Coming to Facebook NEW CHANGES COMING TO FACEBOOK

video

May 07, 2019

New Changes Coming to Facebook Facebook recently announced changes at the F8 Conference. There is one change in particular that you’ll want to know about for your business. My Quick Tip Tuesday videos are short, sweet, and to the point to give ...

Read More

The Anatomy of the Perfect Small Business Instagram Profile THE ANATOMY OF THE PERFECT SMALL BUSINESS INSTAGRAM PROFILE

infographic

May 07, 2019

Are you just getting started with an Instagram marketing strategy for your business? Want to craft the perfect Instagram profile users will want to follow and engage with? Fundera share their guide to creating the perfect Instagram business profile i...

Read More

Market Development Funds Blueprint MARKET DEVELOPMENT FUNDS BLUEPRINT

whitepaper

May 07, 2019

Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome. In addition, there are milestones and touchpoints that confirm whether the project is on track throughout the building process. Your promot...

Read More

Pay Per Click Best Practices for Roofing Businesses PAY PER CLICK BEST PRACTICES FOR ROOFING BUSINESSES

video

May 06, 2019

If you own a Roofing Business, your digital marketing strategy should include PPC marketing because, as you know already, half the battle is finding and attracting new business. Some of this is by word of mouth, but these days most of it is done thro...

Read More

9 Ways to Win at B2C Marketing on LinkedIn 9 WAYS TO WIN AT B2C MARKETING ON LINKEDIN

blog article

May 06, 2019

Are you investing time into your brand's LinkedIn presence?
It's easy for companies - especially B2C's - to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B...

Read More

How to target clients by revenue on Twitter HOW TO TARGET CLIENTS BY REVENUE ON TWITTER

video

May 06, 2019

In this tutorial I will show you how to target clients/businesses via income/revenue Please note for some countries this form of targeting might not be available donate/support us on Patreon

Read More

Facebook Publishes New Data on How Users Refer to its Apps for Food-Related Purchases FACEBOOK PUBLISHES NEW DATA ON HOW USERS REFER TO ITS APPS FOR FOOD-RELATED PURCHASES

infographic

May 03, 2019

Facebook has published a new research report which looks at the increasing role that social platforms - and Facebook and Instagram in particular - are playing in the discovery process for food-related content, including recipes, new products, restaur...

Read More

7 Inbound Marketing Techniques for a Successful Lead Generation Campaign 7 INBOUND MARKETING TECHNIQUES FOR A SUCCESSFUL LEAD GENERATION CAMPAIGN

infographic

May 03, 2019

Are you looking for ways to generate more qualified sales leads for your business? Want to implement an inbound marketing campaign with a generous return on investment?
The team from Orbit Media Studios share their key components of a successf...

Read More

You Didn YOU DIDN'T KNOW ABOUT CONTENT ON LINKEDIN

infographic

May 03, 2019

In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see 'record levels of engagement', with on-platform sessions growing by 24%.LinkedIn engagement has been on ...

Read More

G2 Evaluates Emerging Marketing Account Intelligence Space G2 EVALUATES EMERGING MARKETING ACCOUNT INTELLIGENCE SPACE

whitepaper

May 02, 2019

In need of marketing intelligence to exceed your revenue goals this year? G2 recently conducted research to determine the best possible solutions to meet Marketing Account Intelligence needs. Vendors were evaluated for customer satisfaction and marke...

Read More

Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence th...

Read More

How to Master Your Instagram Strategy HOW TO MASTER YOUR INSTAGRAM STRATEGY

video

Apr 29, 2019

Instagram is current the darling of the social world. Brands in particular love Instagram because engagement is higher. But how do you know if Instagram is right for you?

Read More

8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s...

Read More

30 EXPERTS ON THE 2019 SOCIAL MEDIA TRENDS YOU NEED TO KNOW 30 EXPERTS ON THE 2019 SOCIAL MEDIA TRENDS YOU NEED TO KNOW

whitepaper

Apr 26, 2019

After all, social media is all about relationships and engagement. Being authentic and timely is a good start, according to Jasmine Sandler, CEO, Owner & Operator of JS Media. “This means responding quickly to customer complaints, issues, a...

Read More

Trends that are shaping the social media landscape TRENDS THAT ARE SHAPING THE SOCIAL MEDIA LANDSCAPE

infographic

Apr 26, 2019

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Online channels are fickle beasts and continually introduce updates, as well as changes to their algorithms, which makes it difficult t...

Read More

How to Protect Your Website from Negative SEO HOW TO PROTECT YOUR WEBSITE FROM NEGATIVE SEO

blog article

Apr 26, 2019

Negative SEO is the act of using black-hat SEO tactics to sabotage websites and sink their search rankings. If you’re new to SEO, then you might also be new to the term “black hat SEO.” This term encompasses aggressive tactics meant...

Read More

The Dos and Don’ts of SEO: 5 Tips for Your Small Business THE DOS AND DON’TS OF SEO: 5 TIPS FOR YOUR SMALL BUSINESS

blog article

Apr 26, 2019

Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques which worked just a few years ago are now obsolete.

Read More

5 Ways To Ensure Maximum Visibility in Google Search 5 WAYS TO ENSURE MAXIMUM VISIBILITY IN GOOGLE SEARCH

blog article

Apr 26, 2019

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the fi...

Read More

Online Harms White Paper ONLINE HARMS WHITE PAPER

whitepaper

Apr 25, 2019

The government wants the UK to be the safest place in the world to go online, and the best place to start and grow a digital business. Given the prevalence of illegal and harmful content online, and the level of public concern about online harms, not...

Read More

5 Tips to Avoid an SEO Penalty from Google 5 TIPS TO AVOID AN SEO PENALTY FROM GOOGLE

blog article

Apr 25, 2019

On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriou...

Read More

Best Practices for Sponsoring Posts on LinkedIn BEST PRACTICES FOR SPONSORING POSTS ON LINKEDIN

blog article

Apr 23, 2019

We’ve found great success for ourselves and clients with Sponsored Posts on LinkedIn. This feature is similar to boosting posts on Facebook, but a bit more of a science. Much like Google’s pay-per-click ads, LinkedIn’s advertisement...

Read More

A COMPLETE GUIDE TO AMAZON SEO: EVERYTHING YOU NEED TO KNOW A COMPLETE GUIDE TO AMAZON SEO: EVERYTHING YOU NEED TO KNOW

blog article

Apr 22, 2019

If your business sells products on Amazon and you want shoppers to find them, optimizing each of your listings is mandatory. Well, you could skip the process, but that would be a bit like trying to advertise a lemonade stand from behind a closed gara...

Read More

11 MARKETERS SHARE HOW YOU CAN KILL IT ON SOCIAL MEDIA 11 MARKETERS SHARE HOW YOU CAN KILL IT ON SOCIAL MEDIA

blog article

Apr 22, 2019

Social media who isn’t on it nowadays? From engaging brands and their iconic clapbacks to the rise of influencers, it’s evident that social media is not slowing down any time soon! Back in the day, social media was utilized as a platform ...

Read More

How To Get Verified on YouTube in 2019 HOW TO GET VERIFIED ON YOUTUBE IN 2019

blog article

Apr 20, 2019

Nearing 15 years old, YouTube has well and truly come of age. Shrugging off those awkward early years of Leave Britney Alone and Charlie Bit My Finger, Google’s video-sharing juggernaut has matured into a self-assured teenager boasting more tha...

Read More

Brand Matters: On meaningful communication BRAND MATTERS: ON MEANINGFUL COMMUNICATION

video

Apr 18, 2019

Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.

Read More

47 Content Ideas to Help Drive More Traffic to Your Website 47 CONTENT IDEAS TO HELP DRIVE MORE TRAFFIC TO YOUR WEBSITE

infographic

Apr 18, 2019

Are you struggling to create engaging content for your business blog? Do you need some blog content ideas that’ll help generate more traffic to your website? The team from Make a Website Hub share their blog content ideas in this infographic.

Read More

How to Livestream on YouTube HOW TO LIVESTREAM ON YOUTUBE

blog article

Apr 18, 2019

We live in a world where everything we could possibly want or need is available to us 24/7, 365 days a year. If we want to, we can watch a live stream of somebody playing our favourite video game or somebody just eating a copious amount of Chinese fo...

Read More

4 MONTY PYTHON-INSPIRED TIPS TO GUIDE YOUR CONTENT MARKETING STRATEGIES 4 MONTY PYTHON-INSPIRED TIPS TO GUIDE YOUR CONTENT MARKETING STRATEGIES

blog article

Apr 18, 2019

A surefire way to stir up trouble with comedy nerds is to wade into the eternal debate on which sketch comedy troupe or show is the greatest of all time. It really doesn’t matter what your answer is – Mr. Show, Key & Peele, SCTV, Chap...

Read More

4 Unconventional Ways to Become a Better SEO 4 UNCONVENTIONAL WAYS TO BECOME A BETTER SEO

blog article

Apr 18, 2019

Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a ...

Read More

Video Marketing: Top 10 Video Content Ideas for Small Businesses VIDEO MARKETING: TOP 10 VIDEO CONTENT IDEAS FOR SMALL BUSINESSES

infographic

Apr 18, 2019

It is crucial for small businesses to start creating and incorporating video as part of their content marketing strategy. It has been said that 74% of all internet traffic will be video by 2017. Now I don’t know if it will be that high, but eve...

Read More

Top Twitter Content Marketing Trends in 2019 TOP TWITTER CONTENT MARKETING TRENDS IN 2019

infographic

Apr 17, 2019

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. Social networks are a very effective channel for sharing information and discussing buzz between professionals in any field, inc...

Read More

What You Must Do to Get New Clients (Grow Your Business 3X) WHAT YOU MUST DO TO GET NEW CLIENTS (GROW YOUR BUSINESS 3X)

video

Apr 17, 2019

Steps to increase your sales by 3 times and grow your business.  What You Must Do to Get New Clients  How to Get a Better Return on Your Marketing Investment  Why is it important to be self-aware and Other Practical Tips You Can Implem...

Read More

Instagram Management Made Easy With Hopper HQ’s New Design INSTAGRAM MANAGEMENT MADE EASY WITH HOPPER HQ’S NEW DESIGN

blog article

Apr 17, 2019

People who manage multiple social media accounts and channels know the importance of planning and scheduling in advance, and use a number of tools, apps, and software to help them manage the workload. Instagram management is particularly time consumi...

Read More

7 Landing Page Best Practices for a More Effective Digital Marketing Strategy 7 LANDING PAGE BEST PRACTICES FOR A MORE EFFECTIVE DIGITAL MARKETING STRATEGY

infographic

Apr 16, 2019

Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with you?
The team from Brafton share their landing page best practices in this infographic...

Read More

Facebook Releases New Guide on Creating More Effective Stories FACEBOOK RELEASES NEW GUIDE ON CREATING MORE EFFECTIVE STORIES

infographic

Apr 16, 2019

Whether you like them or not, Stories are on the rise, and have grown to become a key social media content option.The usage figures tell the (ahem) story - Facebook alone now sees more than 1.25 billion people using the Stories options across its fam...

Read More

Instagram Influencer Marketing: 4 Best Practices to Keep Engagements Running Smoothly INSTAGRAM INFLUENCER MARKETING: 4 BEST PRACTICES TO KEEP ENGAGEMENTS RUNNING SMOOTHLY

blog article

Apr 16, 2019

Once again, festival season is upon us and, let’s face it, these days, festival season may as well be called influencer season. While Fyre Fest may have shaken our trust in influencer activations (though there were definitely some lessons to le...

Read More

Social Publishing Tools for Inbound Marketing SOCIAL PUBLISHING TOOLS FOR INBOUND MARKETING

blog article

Apr 16, 2019

Social media has become a major player in inbound marketing and is one of the most popular forms of content sharing. Sharing great content on multiple platforms increases your visibility and drives visitors to your site; however, for businesses with ...

Read More

Overcoming Payment Declines: A Guide For E-Commerce Merchants OVERCOMING PAYMENT DECLINES: A GUIDE FOR E-COMMERCE MERCHANTS

whitepaper

Apr 16, 2019

Not only is 1 in every 10 e-Commerce dollars declined during payment authorization, but data reveals that up to 70% of these orders are placed by legitimate customers who can afford to make the purchase. Besides denying merchants legitimate sales, un...

Read More

What is Google AdSense - Google AdSense Explained in 5 Minutes WHAT IS GOOGLE ADSENSE - GOOGLE ADSENSE EXPLAINED IN 5 MINUTES

video

Apr 15, 2019

What is Google AdSense and How does it work Use Google AdSense to make money online by placing ads on your website and YouTube channel.

Read More

5 Video Marketing Statistics You Can’t Ignore in 2019 5 VIDEO MARKETING STATISTICS YOU CAN’T IGNORE IN 2019

blog article

Apr 15, 2019

In a world of virtual assistants, smart TVs and drone delivery systems, it’s safe to say that we have short attention spans and limited time as consumers in 2019. As incessantly busy people, we like to consume information in the best way we kno...

Read More

How to Measure B2B Social Media Marketing Success HOW TO MEASURE B2B SOCIAL MEDIA MARKETING SUCCESS

blog article

Apr 15, 2019

B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track. Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in track...

Read More

12 YouTube Advertising Strategies 2019 12 YOUTUBE ADVERTISING STRATEGIES 2019

video

Apr 15, 2019

Facebook ads can be as simple or sophisticated as you want them to be How To Put Ads In Your YouTube Videos Henry Makes You don't have to put ads on your youtube videos.

Read More

How to Develop a Social Media Strategy HOW TO DEVELOP A SOCIAL MEDIA STRATEGY

blog article

Apr 15, 2019

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customer...

Read More

YouTube Advertising in 2019 – How to Advertise on YouTube YOUTUBE ADVERTISING IN 2019 – HOW TO ADVERTISE ON YOUTUBE

blog article

Apr 12, 2019

If you’re looking to grow your brand in 2019 then YouTube advertising is a no-brainer. If you need a little convincing, consider this: YouTube is the second-highest ranking website in the world with 1.9 billion monthly active users. When users ...

Read More

A Simple Tip for Linking on Instagram A SIMPLE TIP FOR LINKING ON INSTAGRAM

blog article

Apr 12, 2019

For businesses, Instagram is a fantastic social media platform that allows you to connect with your audience in a more fun and casual way. As a business, it’s important to share content that includes links back to your website, but linking your...

Read More

CHAMP- THE MODERN METHODOLOGY FOR SALES-READY LEADS CHAMP- THE MODERN METHODOLOGY FOR SALES-READY LEADS

blog article

Apr 12, 2019

Can you imagine the existence of a company without sales? A big ‘NO’ Like body needs oxygen to survive, the same way sales is considered as the air a company breathes. Sales is difficult. Building an ascendable sales model has become a ty...

Read More

A GLIMPSE INTO MARTECH 2019 A GLIMPSE INTO MARTECH 2019

blog article

Apr 12, 2019

The oft-hailed MarTech conference where marketing, technology and management culminates into a global confluence of marketers and technologists, has just concluded.  This year, the globe-trotting marketing mavens graced San Jose Convention Centr...

Read More

4 Tips to Help You Outsource Social Media Management 4 TIPS TO HELP YOU OUTSOURCE SOCIAL MEDIA MANAGEMENT

blog article

Apr 12, 2019

Cross-promoting content without too much duplication, answering questions and responding to comments, talking to each audience in distinctive ways, creating and posting strategic imagery it’s a LOT to manage! Which is why many entrepreneurs cho...

Read More

How Bad Was Google HOW BAD WAS GOOGLE'S DEINDEXING BUG?

blog article

Apr 11, 2019

Google's own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an event has passed, we no longer have good access to historical data. What if we could isolate a set of URLs, though, that we could re...

Read More

How To Jump Into Social Media Marketing HOW TO JUMP INTO SOCIAL MEDIA MARKETING

video

Apr 11, 2019

Are you on the fence about getting started on social media marketing for your business? In this video we talk about what how to make the transition smoothly.

Read More

What is CM - Content Marketing explanation WHAT IS CM - CONTENT MARKETING EXPLANATION

video

Apr 11, 2019

How it works, what is purpose and how it can help your business. Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a bra...

Read More

Google Ads: How Much Should You Spend? GOOGLE ADS: HOW MUCH SHOULD YOU SPEND?

blog article

Apr 10, 2019

Google Ads (formerly known as Google AdWords) is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google Ads.

Read More

Links as a Google Ranking Factor: A 2019 Study LINKS AS A GOOGLE RANKING FACTOR: A 2019 STUDY

blog article

Apr 10, 2019

For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet...

Read More

How to Find the Perfect Micro-Influencers for Your Business HOW TO FIND THE PERFECT MICRO-INFLUENCERS FOR YOUR BUSINESS

blog article

Apr 10, 2019

Social media marketing is one of the most effective ways to grow your business. Many businesses choose to use influencers on prominent social media channels such as Twitter, YouTube, and Instagram. In most cases, influencers have hundreds of thousand...

Read More

How to Step Up Your Social Media Visual Content HOW TO STEP UP YOUR SOCIAL MEDIA VISUAL CONTENT

blog article

Apr 10, 2019

You hear a lot of how important visual content is, but what is it exactly? It’s basically anything that gives its message and information via pictures, videos and other illustrations. People have been using visuals as a way of communicating sin...

Read More

How to Make a Social Media Checklist HOW TO MAKE A SOCIAL MEDIA CHECKLIST

blog article

Apr 10, 2019

Managing your brand’s social media is a lot more work than most people might think. A typical day can include creating content, answering comments, and staying up to date with the latest features all while managing everything else on your plate...

Read More

The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Apr 10, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative compan...

Read More

From too many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Apr 10, 2019

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing co...

Read More

3 Steps To Successful PPC Advertising Campaigns 3 STEPS TO SUCCESSFUL PPC ADVERTISING CAMPAIGNS

video

Apr 09, 2019

Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.

Read More

Need for Video Marketing : 2019 Insight look NEED FOR VIDEO MARKETING : 2019 INSIGHT LOOK

video

Apr 08, 2019

Implementing trends into your profile taking you a long way. Video marketing is one of such trends pinching marketing industry now and in coming years. In this video, we highlighted some of the benefits of video marketing and share some key video mar...

Read More

5 Tips to Boost Your SEO with Amazing Video Marketing 5 TIPS TO BOOST YOUR SEO WITH AMAZING VIDEO MARKETING

blog article

Apr 08, 2019

There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimate...

Read More

7 Tools for More Productive Digital Marketing Strategy 7 TOOLS FOR MORE PRODUCTIVE DIGITAL MARKETING STRATEGY

blog article

Apr 08, 2019

Have you ever struggled with getting organized? Have you ever tried organizing your digital marketing? If you have, you know how unbelievably hard it is. If you want to succeed in digital marketing (and who doesn’t?), you need to start organizi...

Read More

7 Effective Social Media Marketing Strategy 2019 7 EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY 2019

blog article

Apr 08, 2019

At present, Social Media became a potential channel for marketing your brand worldwide. Highly –focused, with overall reach, Social Media marketing is an essential but competitive place to drive execution. Everything you would plan and think to...

Read More

Influencer Marketing vs. Content Marketing: Which Is For You? INFLUENCER MARKETING VS. CONTENT MARKETING: WHICH IS FOR YOU?

blog article

Apr 06, 2019

This means time to implementea clear-cut marketing strategy that will help drive more conversions and build a bigger audience. Most marketers have trusted content marketing: a tried and tested strategy that has been around. But in the last few years,...

Read More

Video SEO: The Ultimate Guide VIDEO SEO: THE ULTIMATE GUIDE

blog article

Apr 05, 2019

Around the world, video usage has soared over the past year. People watch an hour and a halfof video content every day on average, with about 15% of viewers watching more than three hours daily. If you’re a marketer, you and your team are likel...

Read More

11 Reasons You Aren’t Getting Traffic from Google 11 REASONS YOU AREN’T GETTING TRAFFIC FROM GOOGLE

blog article

Apr 05, 2019

There are a number of different reasons why a website might not be getting a lot of traffic from Google and, if your website hasn’t been performing well, it can be difficult to know which reason that is. To help you out with that, here’s ...

Read More

The Digital Marketer’s Bucket List THE DIGITAL MARKETER’S BUCKET LIST

infographic

Apr 05, 2019

The sheer number of platforms available to digital marketers today can be intimidating, whether you’re an experienced pro or just beginning your career. That’s why we’ve rounded up a list of marketing musts that should be on every d...

Read More

7 Social Media Marketing Trends in 2019 You Need to Prepare For 7 SOCIAL MEDIA MARKETING TRENDS IN 2019 YOU NEED TO PREPARE FOR

infographic

Apr 05, 2019

Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow all remotely and in real-time. For forward-thinking businesses, this digital ag...

Read More

Programmatic advertising, media relations, public relations and influencer marketing best one? PROGRAMMATIC ADVERTISING, MEDIA RELATIONS, PUBLIC RELATIONS AND INFLUENCER MARKETING BEST ONE?

video

Apr 05, 2019

Mobile and Internet continues to accept programmatic advertising where advertisers/brands buy advertising inventory on popular platforms like Google AdSense which is sold on a per-impression basis.

Read More

The Cost of Hiring a Social Media Marketer THE COST OF HIRING A SOCIAL MEDIA MARKETER

blog article

Apr 05, 2019

A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should k...

Read More

How to Measure Social Media ROI? HOW TO MEASURE SOCIAL MEDIA ROI?

blog article

Apr 05, 2019

Measuring social media ROI is an indispensable part of your social media strategy. At the end of the day, you need to know whether your social media marketing activities deliver the outcomes you need to bring your social media presence to the next le...

Read More

Small Business Growing Pains 5 Ways Cloud Communications Can Help SMALL BUSINESS GROWING PAINS 5 WAYS CLOUD COMMUNICATIONS CAN HELP

whitepaper

Apr 05, 2019

Cloud communications provides small and medium businesses with everything they need to engage customers and increase employee efficiency at a fraction of the cost of on-premise systems. Communications are the lifeblood of any business, Therefore, sma...

Read More

State of Marketing Automation STATE OF MARKETING AUTOMATION

whitepaper

Apr 04, 2019

Automation is a dirty word to some marketers. They see it as impersonal, intrusive and interruptive  three things that run counter to the strengths of social media communication. But at the same time, most businesses see a level of auto...

Read More

8 Content Distribution Ideas to Meet Your Brand’s Goals 8 CONTENT DISTRIBUTION IDEAS TO MEET YOUR BRAND’S GOALS

blog article

Apr 04, 2019

There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should ...

Read More

DIGITAL MARKETING AND BRAND BUILDING DIGITAL MARKETING AND BRAND BUILDING

blog article

Apr 04, 2019

“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said. In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is...

Read More

5 Reasons Not to Use Your Personal Social Media Accounts for Your Business 5 REASONS NOT TO USE YOUR PERSONAL SOCIAL MEDIA ACCOUNTS FOR YOUR BUSINESS

blog article

Apr 04, 2019

Social media marketing is good for business more than 40 percent of digital customers use social media to research products and brands. However, personal social media accounts are bad for business. Here are five important reasons to use a separate bu...

Read More

Why Social Media is a Bet You Can’t Win and What You Can Do About It WHY SOCIAL MEDIA IS A BET YOU CAN’T WIN AND WHAT YOU CAN DO ABOUT IT

blog article

Apr 04, 2019

Today I wanna talk about why social media is a bet you can’t win and what you can do about it. A lot of people are betting their businesses on social media.  I was in a client meeting where they were asking, how do we increase more sales f...

Read More

How to Formulate a Content Marketing Strategy That Delivers Great Results HOW TO FORMULATE A CONTENT MARKETING STRATEGY THAT DELIVERS GREAT RESULTS

blog article

Apr 04, 2019

Content marketing is indeed a reliable, cost-effective, and successful tactic to grow your traffic and boost conversions. However, for your campaigns to be successful, you first need to formulate an effective content marketing strategy for your brand...

Read More

Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? INSTAGRAM VS. YOUTUBE: WHICH PLATFORM IS BEST FOR YOUR INFLUENCER MARKETING CAMPAIGN?

blog article

Apr 04, 2019

Can you guess how much the influencer marketing industry on Instagram is worth today? More than $1 billion. With more than 800 million active monthly users, this shouldn’t come as a surprise. However, do you also know the number of YouTube view...

Read More

Is Machine Learning the Future of SEO? IS MACHINE LEARNING THE FUTURE OF SEO?

blog article

Apr 04, 2019

With the face of SEO constantly evolving, machine learning has become a huge concern for internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine lear...

Read More

8 Ways Social Media can Build Excitement for Product Launches 8 WAYS SOCIAL MEDIA CAN BUILD EXCITEMENT FOR PRODUCT LAUNCHES

blog article

Apr 03, 2019

Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often ...

Read More

Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are a...

Read More

6-Steps Guide to Using Instagram Nametags for Better Visibility 6-STEPS GUIDE TO USING INSTAGRAM NAMETAGS FOR BETTER VISIBILITY

blog article

Apr 03, 2019

Social media in the likes of Facebook, Instagram, Twitter, and Pinterest has been a massive game changer for the e-commerce industry as it provides businesses with a platform to reach an unprecedented number of potential customers, and at the same ti...

Read More

How to Build a Powerful Twitter Marketing Strategy: A Marketer HOW TO BUILD A POWERFUL TWITTER MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Apr 03, 2019

Twitter is one of the most formidable social media platforms. Yet, many marketers are struggling with building a powerful marketing strategy that would allow them to tap into the potential of this channel.  Are you one of them? Read on to find o...

Read More

4 Types of Social Media Content That Provide the Most Value 4 TYPES OF SOCIAL MEDIA CONTENT THAT PROVIDE THE MOST VALUE

blog article

Apr 03, 2019

Silly question: what’s the point of posting social media content for your brand if there is no value in it? Creating content for social media can be pretty tricky. You have to know when and to whom to post, which social channel to use, and (mos...

Read More

10 Best Social Media Marketing Tools for 2019 10 BEST SOCIAL MEDIA MARKETING TOOLS FOR 2019

blog article

Apr 03, 2019

Social media can have many benefits, for example, building brand awareness, selling your products, or providing excellent customer service. The challenge, when it comes to social media, is not to sink into the amount of content and data you either ha...

Read More

15 of the Major Benefits of SEO that Every Business Owner Needs to Know 15 OF THE MAJOR BENEFITS OF SEO THAT EVERY BUSINESS OWNER NEEDS TO KNOW

blog article

Apr 03, 2019

Everyone who’s familiar with online marketing knows that they should be using search engine optimization. You know that it’s important if your want their business to succeed in the digital space. But why is that? How exactly does SEO help...

Read More

How to Use Instagram for Social Media Marketing HOW TO USE INSTAGRAM FOR SOCIAL MEDIA MARKETING

blog article

Apr 02, 2019

With Instagram becoming an increasingly popular platform for businesses to promote, advertise and introduce their brand to new customers and target audiences, it is becoming increasingly more important that businesses learn to integrate it into their...

Read More

Facebook Campaign Budget Optimization: What You Need to Know FACEBOOK CAMPAIGN BUDGET OPTIMIZATION: WHAT YOU NEED TO KNOW

blog article

Apr 02, 2019

The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers using third-party data integrations (the sunsetting of Partner Categories) and additional changes ...

Read More

Content Marketing vs Blogging: 3 Key Differences You Should Know CONTENT MARKETING VS BLOGGING: 3 KEY DIFFERENCES YOU SHOULD KNOW

blog article

Apr 02, 2019

Wondering what's the difference between blogging and content marketing? In this post, we'll explain 3 key differences between content marketing vs blogging. When it comes to digital marketing, there are a lot of buzzwords floating around, use...

Read More

6 Content Marketing Tools To Take Your Game To The Next Level 6 CONTENT MARKETING TOOLS TO TAKE YOUR GAME TO THE NEXT LEVEL

blog article

Apr 02, 2019

Content marketing strategy can make or break you, but it’s often not enough. Whatever you may have planned, good luck putting it in action without the right software. Truth is a Content Marketer is sometimes as good as the tools they use.

Read More

How to Deliver Personalized Content to Your Potential Customers HOW TO DELIVER PERSONALIZED CONTENT TO YOUR POTENTIAL CUSTOMERS

blog article

Apr 02, 2019

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will...

Read More

How Marketers Can Harness the Power of Facebook Events HOW MARKETERS CAN HARNESS THE POWER OF FACEBOOK EVENTS

blog article

Apr 02, 2019

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the use...

Read More

The Welfare Effects of Social Media THE WELFARE EFFECTS OF SOCIAL MEDIA

whitepaper

Apr 01, 2019

Social media have had profound impacts on the modern world. Facebook, which remains by far the largest social media company, has 2.3 billion monthly active users worldwide (Facebook 2018). As of 2016, the average user was spending 50 minutes per day ...

Read More

YouTube SEO: 13 Ways to Rank Higher in 2019 YOUTUBE SEO: 13 WAYS TO RANK HIGHER IN 2019

blog article

Apr 01, 2019

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known an...

Read More

Topical SEO: 7 Concepts of Link Relevance & Google Rankings TOPICAL SEO: 7 CONCEPTS OF LINK RELEVANCE & GOOGLE RANKINGS

blog article

Apr 01, 2019

Most marketers understand that links to websites count as “votes” on the web. Google and other search engines use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ...

Read More

Google AdWords Interface and Tools GOOGLE ADWORDS INTERFACE AND TOOLS

video

Apr 01, 2019

This Google Adwords tutorial video (formerly known as Google Adwords), will help you understand the User Interface UI of Adwords, Structure of Adwords Campaigns and Adwords tools.

Read More

13 Things Content Marketers Should Know About Email Marketing 13 THINGS CONTENT MARKETERS SHOULD KNOW ABOUT EMAIL MARKETING

infographic

Apr 01, 2019

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best ...

Read More

13 Tips to Help You Create SEO Friendly Content 13 TIPS TO HELP YOU CREATE SEO FRIENDLY CONTENT

blog article

Apr 01, 2019

Optimizing for both search engines and users is one of the most important things you can do for your content. However, creating SEO friendly content often requires time and efforts. But in the end, you can expect them to pay off if you do it right. M...

Read More

Visual Social Media Marketing: 11 Effective Tips for Marketers VISUAL SOCIAL MEDIA MARKETING: 11 EFFECTIVE TIPS FOR MARKETERS

blog article

Apr 01, 2019

Visual media marketing isn't only about the right imagery. Imagine the power of great copywriting and imagery combined. Two powerful concepts that support each other have the ability to be greater than the sum of their parts. Read on to learn mor...

Read More

A Comprehensive Guide to Social Media Analysis A COMPREHENSIVE GUIDE TO SOCIAL MEDIA ANALYSIS

blog article

Apr 01, 2019

Social media sites have been with us for more than two decades. The first social media channel was created in 1997 and was called Six Degrees. It allowed users to send messages and post bulletin board pieces. A lot has changed since then it’s h...

Read More

How to use Quora for marketing HOW TO USE QUORA FOR MARKETING

blog article

Apr 01, 2019

In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a var...

Read More

How to Lower Your Facebook Ad Costs: 4 Tips HOW TO LOWER YOUR FACEBOOK AD COSTS: 4 TIPS

blog article

Apr 01, 2019

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. When you set up a Facebook campaign, you have two ...

Read More

Inside Facebook’s Campaign Budget Optimization INSIDE FACEBOOK’S CAMPAIGN BUDGET OPTIMIZATION

blog article

Apr 01, 2019

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn’t easy. Unless you’re a gigantic data firm with a treasure trove of information, it can be hard to tell how much money you shou...

Read More

 Nasdaq Fund Network NASDAQ FUND NETWORK

whitepaper

Apr 01, 2019

Nasdaq Fund Network (NFN) facilitates the collection and dissemination of performance and valuation data for investment products making it discoverable to one million-plus institutional and retail investors in real time. Today, NFN covers 35,000-plu...

Read More

131 Remarkable Social Media Stats and Facts 131 REMARKABLE SOCIAL MEDIA STATS AND FACTS

blog article

Mar 31, 2019

Without too much exaggeration, social media platforms accompany half the planet to work every livelong day. Being one of the most powerful channels of communication ever and providing a myriad of entertainment opportunities, it remains the most credi...

Read More

Top 5 Influencer Marketing Tools To Find Instagram Influencers TOP 5 INFLUENCER MARKETING TOOLS TO FIND INSTAGRAM INFLUENCERS

blog article

Mar 31, 2019

Hands up if you’ve ever seen a person on Instagram talking about a product or service. Then shortly after viewing their post you were compelled to take a look at the mentioned product. This type of person is known as an Influencer, a person who...

Read More

The 4 Elements of a Strong Social Media Strategy THE 4 ELEMENTS OF A STRONG SOCIAL MEDIA STRATEGY

blog article

Mar 30, 2019

Social media marketing is by far one of the most effective campaigns any business can run these days. Even with the rising competition, as well as the rising cost of social media ads, its ROI is still higher than any other kind of digital marketing, ...

Read More

8 Must-Follow Content Marketing Strategies in 2019 8 MUST-FOLLOW CONTENT MARKETING STRATEGIES IN 2019

blog article

Mar 30, 2019

As we continue to be exposed to increasing amounts of promotions and advertisements, it’s up to marketers to break through the clutter. The best way to do this? Staying ahead of curve by adapting effective content marketing strategies. The 2018...

Read More

The Pros and Cons of Influencer Marketing Campaign THE PROS AND CONS OF INFLUENCER MARKETING CAMPAIGN

blog article

Mar 30, 2019

Many brands invest a lot of time and a vast amount of money into influencer marketing campaigns. The results show that influencer marketing is worth the effort. Most of the research proves that influencer marketing is one of the most sustainable meth...

Read More

7 social media trends to watch in 2019 7 SOCIAL MEDIA TRENDS TO WATCH IN 2019

blog article

Mar 30, 2019

Every year, we take a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes, privacy scandals and the US political climate’s build up, 2019 is poised for social media networks to regain...

Read More

TIPS TO MAXIMIZE LEAD GENERATION FOR HEALTHCARE SERVICES TIPS TO MAXIMIZE LEAD GENERATION FOR HEALTHCARE SERVICES

blog article

Mar 29, 2019

It is reported that that US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, healthcare sector somehow ...

Read More

Is Facebook Organic Marketing Dead? IS FACEBOOK ORGANIC MARKETING DEAD?

blog article

Mar 29, 2019

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and...

Read More

6 Ways Small Business Can Benefit from Cloud Communications 6 WAYS SMALL BUSINESS CAN BENEFIT FROM CLOUD COMMUNICATIONS

whitepaper

Mar 29, 2019

Cloud communications provides small and medium businesses with everything they need to engage customers and increase employee efficiency at a fraction of the cost of on-premise systems. Communications are the lifeblood of any business, Therefore, sma...

Read More

21 YouTube Video Ideas for Businesses 21 YOUTUBE VIDEO IDEAS FOR BUSINESSES

blog article

Mar 28, 2019

An estimated 300 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make your business stand out. Help is at hand, however, with our list of...

Read More

How to Sell Your Social Media Management Services HOW TO SELL YOUR SOCIAL MEDIA MANAGEMENT SERVICES

blog article

Mar 28, 2019

Social media channels give a great opportunity for small and big businesses to reach an expanding audience. Overall, 61% of organizations pointed out a positive impact on revenue growth as HubSpot research reported. Also, certain marketing profession...

Read More

5 Digital Marketing Solutions That Will Take Your Results to the Next Level 5 DIGITAL MARKETING SOLUTIONS THAT WILL TAKE YOUR RESULTS TO THE NEXT LEVEL

blog article

Mar 28, 2019

No matter what industry you’re in, we all live in a more and more competitive world, and it’s getting harder and harder to stand out from the competition. We decided to create a list of digital marketing solutions we believe every busines...

Read More

Social Media Mistakes That Can Break a Business SOCIAL MEDIA MISTAKES THAT CAN BREAK A BUSINESS

blog article

Mar 28, 2019

In business, you sometimes have to learn lessons the hard way: through experience. However, when you mess up big time, you probably won’t make the same mistake again. There is something to be said for seeing where others have failed and vowing ...

Read More

Top Facebook Updates That You Can’t Afford to Miss – March 2019 Edition TOP FACEBOOK UPDATES THAT YOU CAN’T AFFORD TO MISS – MARCH 2019 EDITION

blog article

Mar 28, 2019

Happy March, everyone! Spring is here, the days are getting longer and the flowers are blooming, and I hope it’s given you all plenty of renewed energy to tackle your Facebook marketing and advertising campaigns. Facebook seems to have plenty o...

Read More

Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Mar 28, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. If that’s something you are unaware of, check out this how-to guide. But simply understanding this fact often isn’t enough. That’s ...

Read More

A Solid Content Strategy is The First Step to Building Website Authority A SOLID CONTENT STRATEGY IS THE FIRST STEP TO BUILDING WEBSITE AUTHORITY

blog article

Mar 28, 2019

A lot of SEO tools use the concept of Domain Authority (DA) as a way to predict how well your site will rank on popular search engines like Google and Bing. But since the release of Google’s Hummingbird update in 2013, when the search engine be...

Read More

Content Marketing Video Production - The Secret Sauce - Barnes Creative Studios CONTENT MARKETING VIDEO PRODUCTION - THE SECRET SAUCE - BARNES CREATIVE STUDIOS

video

Mar 28, 2019

Content Marketing or Inbound Marketing. You must truly understand how traditional Outbound Marketing works to see the valuable benefits of content marketing. For old school marketers, the center of the process is the marketing message you want to spr...

Read More

SEO & Local Citations: How Google My Business Helps You Get Found SEO & LOCAL CITATIONS: HOW GOOGLE MY BUSINESS HELPS YOU GET FOUND

blog article

Mar 27, 2019

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for busines...

Read More

Peak Instagram Posting Times You Need to Remember PEAK INSTAGRAM POSTING TIMES YOU NEED TO REMEMBER

blog article

Mar 27, 2019

As of March 2019, the number of active Instagram users per month have grown by 25% over the past year, now racking up nearly 1 billion people. According to Omnicore, the total number of active Instagram users amounts to 500 million daily. Statistics ...

Read More

How AI Makes Influencer Marketing More Powerful HOW AI MAKES INFLUENCER MARKETING MORE POWERFUL

blog article

Mar 27, 2019

Influencer marketing is not a novelty for brands anymore. According to research, the influencer marketing industry global ad spend will rise to $5 to $10 billion by 2020. Marketers are no longer toying with the “what” and “why&rdquo...

Read More

How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced HOW TO USE GOOGLE ANALYTICS ECOMMERCE REPORTS: STANDARD VS. ENHANCED

blog article

Mar 27, 2019

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. In Google Analy...

Read More

Top Instagram Updates You Need to Know in 2019 – March Edition TOP INSTAGRAM UPDATES YOU NEED TO KNOW IN 2019 – MARCH EDITION

blog article

Mar 27, 2019

Another month of Instagram updates. Are you excited to see what’s new and which features are headed our way? Is the anticipation killing you? The anticipation is killing me, because this month we’ve primarily gotten news of big upcoming f...

Read More

The Easy A-to-Z Guide to Writing Great Headlines THE EASY A-TO-Z GUIDE TO WRITING GREAT HEADLINES

infographic

Mar 27, 2019

As a content marketer, you win the battle for engagement by making your headlines irresistible. Let’s make our way through the alphabet and spell out 26 nuggets bound to help you improve your headline-writing chops.

Read More

75 Calls to Actions to Use in Your Email Marketing Campaigns 75 CALLS TO ACTIONS TO USE IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Mar 27, 2019

When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call-to-action email button grabs a subscriber’s attention and encourages him or her to act.These simple buttons have a way of rad...

Read More

How to Design the Perfect Influencer Engagement Strategy HOW TO DESIGN THE PERFECT INFLUENCER ENGAGEMENT STRATEGY

blog article

Mar 26, 2019

As the preferences and habits of people continue to change over time, your business strategy needs to adapt as well. This will help you stay on top of your game. Influencer marketing is one form of marketing that’s become immensely popular over...

Read More

The ultimate social media listening guide for marketers THE ULTIMATE SOCIAL MEDIA LISTENING GUIDE FOR MARKETERS

blog article

Mar 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significan...

Read More

10 Metrics to Track When Analyzing Your Social Media Marketing 10 METRICS TO TRACK WHEN ANALYZING YOUR SOCIAL MEDIA MARKETING

blog article

Mar 26, 2019

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Before diving into the individual metrics to include...

Read More

Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital. AdEspresso research shows that Instagram ads cos...

Read More

3 New Email Marketing Tools to Make Your Campaigns More Engaging 3 NEW EMAIL MARKETING TOOLS TO MAKE YOUR CAMPAIGNS MORE ENGAGING

blog article

Mar 26, 2019

It can be easy to forget how important each of the different pieces of your marketing structure is. Our three newest integrations can help to reinvigorate your efforts and engage your customers in different ways. Changing it up every once in a while ...

Read More

6 Predictions on How the Apple Watch Will Impact Email Marketers What We Got Right 6 PREDICTIONS ON HOW THE APPLE WATCH WILL IMPACT EMAIL MARKETERS WHAT WE GOT RIGHT

blog article

Mar 26, 2019

A few years back, right before the Apple Watch was set to be released, we sat down and put together a list of predictions we thought this emergence of wearable technology would have on the world of email marketing. We had a lot of ideas about how rea...

Read More

Evolution of the Digital Marketing Funnel: Past and Present EVOLUTION OF THE DIGITAL MARKETING FUNNEL: PAST AND PRESENT

blog article

Mar 26, 2019

Marketing funnels used to be pretty cookie cutter: First, you’d create awareness, then have consumers consider a purchase, and finally they’d convert. But thanks to the technological age we live in, the traditional marketing funnel has ev...

Read More

17 Email Marketing Metrics Every Marketer Needs to Know 17 EMAIL MARKETING METRICS EVERY MARKETER NEEDS TO KNOW

blog article

Mar 26, 2019

Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success...

Read More

4 Simple Email Tricks for Conversion Rate Optimization 4 SIMPLE EMAIL TRICKS FOR CONVERSION RATE OPTIMIZATION

blog article

Mar 26, 2019

When timelines get short or budgets are tight, the process of testing email campaigns is often the first thing that is set aside. This isn’t in reference to the repetitive testing that goes into making a design look consistent across Outlook an...

Read More

How to Improve Your Bank’s Local Google Ranking HOW TO IMPROVE YOUR BANK’S LOCAL GOOGLE RANKING

blog article

Mar 26, 2019

Banks and credit unions alike need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Local SEO is one of the most important components of such a strategy. Why? Because approximately one-third of a...

Read More

The 5 SEO Recommendations That Matter in the End THE 5 SEO RECOMMENDATIONS THAT MATTER IN THE END

blog article

Mar 26, 2019

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together...

Read More

3 Content Marketing Tips For eCommerce Stores 3 CONTENT MARKETING TIPS FOR ECOMMERCE STORES

video

Mar 26, 2019

Content marketing is an essential part of building a successful eCommerce business. In this guide, we sharing the how and why to getting started.

Read More

How to Get New Clients via Social Media Marketing (3rd Rule is Vital!) HOW TO GET NEW CLIENTS VIA SOCIAL MEDIA MARKETING (3RD RULE IS VITAL!)

video

Mar 26, 2019

Do you want to stand out among your competitors? How to do it using just your smartphone?  You Will Learn: - What you must do to get new clients - How to get a better return on your marketing investment - Ways to judge a social media agency.

Read More

How To Enhance Your Business Using The Best Social Media Marketing Strategies HOW TO ENHANCE YOUR BUSINESS USING THE BEST SOCIAL MEDIA MARKETING STRATEGIES

video

Mar 26, 2019

Effective Social Media Marketing Strategies can do wonders to your business more than you'll ever know. Check this out for more information.

Read More

Using empathy to increase sales motivation USING EMPATHY TO INCREASE SALES MOTIVATION

blog article

Mar 26, 2019

Sales is not an easy job, let’s face it. Some people take to it like a fish out of water, while others avoid it like the plague. It takes a certain type of personality to excel at sales. Salespeople must be confident, motivated and extroverted....

Read More

10 Things Meme Accounts Get Right About Instagram Marketing 10 THINGS MEME ACCOUNTS GET RIGHT ABOUT INSTAGRAM MARKETING

blog article

Mar 26, 2019

Does it feel like meme accounts are taking over your social media feeds? The format is everywhere these days, including Instagram, where accounts like Kale Salad and Daquan have amassed millions of followers and become brand names.While these account...

Read More

How to Set and Reach Social Media Goals (+ 10 Types of Goals to Track) HOW TO SET AND REACH SOCIAL MEDIA GOALS (+ 10 TYPES OF GOALS TO TRACK)

blog article

Mar 26, 2019

Setting social media goals is a key step toward proving (and improving) the value of your social media work. Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you s...

Read More

The Top 7 Digital Marketing Trends that Business Owners Should Follow THE TOP 7 DIGITAL MARKETING TRENDS THAT BUSINESS OWNERS SHOULD FOLLOW

infographic

Mar 26, 2019

This infographic from Serpwatch outlines a range of key stats and trend data points across all of the main digital marketing platforms, with breakdowns specific to each, in order to help guide your strategy.Worth noting, however, that the data is gen...

Read More

11 Pro Email Marketing Tips 11 PRO EMAIL MARKETING TIPS

blog article

Mar 25, 2019

If you’re just starting out with your email marketing campaign, it can be helpful to have some tips from the pros that have been in the business awhile and really know what works. Campaign Monitor recently shared tips provided by professionals ...

Read More

OMNI-CHANNEL MARKETING — AN OVERVIEW OMNI-CHANNEL MARKETING — AN OVERVIEW

blog article

Mar 25, 2019

Let’s talk about customer experience (CX), shall we? It’s what defines your company’s success and sets you apart from the rest. It also happens to be an integral part of Omni-channel marketing.  As opposed to multichannel marke...

Read More

Should SEOs Be Disavowing Links? Our Earned Media Team Weighs In SHOULD SEOS BE DISAVOWING LINKS? OUR EARNED MEDIA TEAM WEIGHS IN

blog article

Mar 25, 2019

Google’s Webmaster Trends guru Gary Illyes recently reiterated his stance that it’s not necessary to disavow links from suspicious or low-quality sites unless you’ve been hit with a manual penalty. Essentially, Google is smart enoug...

Read More

6-Steps Guide to Writing Engaging Hashtags on Social Media 6-STEPS GUIDE TO WRITING ENGAGING HASHTAGS ON SOCIAL MEDIA

blog article

Mar 25, 2019

The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today’s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista, and most of them fal...

Read More

Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets GOOGLE DYNAMIC SEARCH ADS: DOS, DON’TS, AND OTHER SECRETS

blog article

Mar 25, 2019

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis? Google has an answe...

Read More

3 New Features to Help You Achieve Online Sales on Pinterest 3 NEW FEATURES TO HELP YOU ACHIEVE ONLINE SALES ON PINTEREST

blog article

Mar 25, 2019

Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools t...

Read More

How and Why to Re-Engage an Old Email List (Examples Included!) HOW AND WHY TO RE-ENGAGE AN OLD EMAIL LIST (EXAMPLES INCLUDED!)

blog article

Mar 25, 2019

One of the biggest myths in email marketing is that having a massive email list will net you great results. Sure, that can be true, if you have a list of active subscribers. However, what about those subscribers who are no longer engaging with your c...

Read More

Social Media Marketing And Content Creation SOCIAL MEDIA MARKETING AND CONTENT CREATION

video

Mar 25, 2019

Social media marketing and content creation is about one thing... Getting your market and your ideal clients to know whop you are. If you are not doing social media marketing, if you are not doing video marketing, if you are not creating content you ...

Read More

52 Amazing Blog Post Ideas That Your Readers Won 52 AMAZING BLOG POST IDEAS THAT YOUR READERS WON'T BE ABLE TO RESIST

infographic

Mar 25, 2019

Are you looking for blog post ideas to share with your visitors and followers? Want to add more variety to your blog to avoid boring your readers?The team from Scoop Industries share their blog post ideas in this infographic.

Read More

Measure The Offline Impact Of Online Tactics MEASURE THE OFFLINE IMPACT OF ONLINE TACTICS

blog article

Mar 25, 2019

Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case.People shop across channels, but o...

Read More

What makes AccuraCast the perfect Social Media Marketing agency? WHAT MAKES ACCURACAST THE PERFECT SOCIAL MEDIA MARKETING AGENCY?

video

Mar 24, 2019

Social media marketing services that connect your brand with your customers. Social media marketing that is designed specifically to grow your business. Maximise customer relationships, boost brand awareness, and deliver beautifully curated content t...

Read More

Understanding & setting up AdSense Auto ads UNDERSTANDING & SETTING UP ADSENSE AUTO ADS

video

Mar 23, 2019

AdSense Auto ads are a family of ad formats that offer a simple and innovative way for you to monetize your content. With Auto ads, you place the same piece of ad code once on each page. After you've added the code, Google automatically shows ads...

Read More

Why Local SEO Matters in Digital Advertising WHY LOCAL SEO MATTERS IN DIGITAL ADVERTISING

blog article

Mar 22, 2019

Search engine optimization (SEO) is important for your business to be seen when people search for topics related to your business or products. Local SEO is the next level that you should consider because it helps drive awareness to your physical loca...

Read More

Tips on Instagram Tagging Strategy and Facebook Ads TIPS ON INSTAGRAM TAGGING STRATEGY AND FACEBOOK ADS

video

Mar 22, 2019

Tag, tag, and tag some more (and also do some Facebook Ads, while you're at it)! We're tackling Instagram tagging strategy and Facebook Ads with Digital Media Lead Erin Noha.

Read More

5 Customer Retention Emails Every Business Should Send 5 CUSTOMER RETENTION EMAILS EVERY BUSINESS SHOULD SEND

blog article

Mar 22, 2019

Most business owners know that keeping an existing customer is far more cost-effective than trying to rope in a new one. Existing customers are the lifeblood of every business. So much so, that businesses go out of their way to keep them coming back,...

Read More

Everything you should know about Remarketing to make more Sales EVERYTHING YOU SHOULD KNOW ABOUT REMARKETING TO MAKE MORE SALES

blog article

Mar 22, 2019

Remarketing can be an excellent way to boost your lead generation efforts and get more conversions. Knowing what is remarketing and how it can help your business is important. The thing is, it is not everyone that comes into contact with your busines...

Read More

Marketing Mistakes: Putting Your Goals First MARKETING MISTAKES: PUTTING YOUR GOALS FIRST

blog article

Mar 22, 2019

Marketing Mistakes is a recurring series from Campaign Monitor about the biggest email or digital marketing goofs made by various thought leaders across the industry.As these leaders share some hard-won wisdom from early in their careers, the rest of...

Read More

The Importance of Emotional Marketing and Connecting with Your Audience THE IMPORTANCE OF EMOTIONAL MARKETING AND CONNECTING WITH YOUR AUDIENCE

infographic

Mar 22, 2019

As various studies have shown, triggering emotional response is the best way to get people to pay attention, and to motivate them to take action as a result of reading your content. This is even more relevant in the age of social platform algorithms ...

Read More

Five influencer marketing lessons from the Olivia Jade scandal FIVE INFLUENCER MARKETING LESSONS FROM THE OLIVIA JADE SCANDAL

blog article

Mar 22, 2019

In a criminal complaint that resulted from an investigation conducted by the Federal Bureau of Investigations (FBI), Jade’s parents, Mossimo Giannulli, founder of the multi-billion dollar fashion brand Mossimo, and Lori Laughlin, a popular actr...

Read More

 The Business Impact of Investing in Experience THE BUSINESS IMPACT OF INVESTING IN EXPERIENCE

whitepaper

Mar 22, 2019

Customer experience has quickly moved from competitive differentiator to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a part of everyday life, and where we can get a week’s worth o...

Read More

SEO Is a Means to an End: How Do You Prove Your Value to Clients? SEO IS A MEANS TO AN END: HOW DO YOU PROVE YOUR VALUE TO CLIENTS?

blog article

Mar 21, 2019

As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all...

Read More

6 Twitter analytics tools to amplify your Twitter strategy 6 TWITTER ANALYTICS TOOLS TO AMPLIFY YOUR TWITTER STRATEGY

blog article

Mar 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It&rsq...

Read More

Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers TWITTER ADS: WHAT CHANGES IN 2019 – THE COMPLETE GUIDE FOR ADVERTISERS

blog article

Mar 21, 2019

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era? And we’re not just talking cool new features being updated or added on; we...

Read More

Customer Journey Optimization: 4 Ways to Fix Your Landing Page Bounce Rate CUSTOMER JOURNEY OPTIMIZATION: 4 WAYS TO FIX YOUR LANDING PAGE BOUNCE RATE

blog article

Mar 21, 2019

Email is only one part of your digital marketing campaign. Sure, email marketing has the best ROI of all digital marketing initiatives, but your emails will only be successful for your brand if you’re constantly looking one step ahead. When you...

Read More

Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it EMAIL MARKETING VERSUS EMAIL AUTOMATION: THE DIFFERENCE BETWEEN THE TWO AND HOW MARKETERS CAN LEVERAGE IT

blog article

Mar 21, 2019

The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if ...

Read More

13 Points for Disinformation Detection 13 POINTS FOR DISINFORMATION DETECTION

infographic

Mar 21, 2019

As social networks have increasingly become vehicles for the spread of misinformation and fake news, one thing has become abundantly clear - digital literacy is a problem, and a great many people don't know how to verify the sources of such mater...

Read More

What makes a challenger brand? (Four key characteristics) WHAT MAKES A CHALLENGER BRAND? (FOUR KEY CHARACTERISTICS)

blog article

Mar 21, 2019

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.According to The Challenger Project, these brands are “less about bu...

Read More

Instagram Checkout – will higher conversions come at a cost? INSTAGRAM CHECKOUT – WILL HIGHER CONVERSIONS COME AT A COST?

blog article

Mar 21, 2019

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.Now, as part of its effort to grow ...

Read More

How to Gain an Edge with Technical SEO HOW TO GAIN AN EDGE WITH TECHNICAL SEO

whitepaper

Mar 20, 2019

Search Engine Optimization (SEO) has become somewhat of a buzzword. As marketers, we have a keen awareness that SEO is critically important, but often have little understanding of what it is beyond that. We know that we need to do it for our website ...

Read More

Instagram vs Facebook: Which is Better for Video Marketing? INSTAGRAM VS FACEBOOK: WHICH IS BETTER FOR VIDEO MARKETING?

blog article

Mar 20, 2019

Video marketing is on the rise across all forms of digital media, but that’s especially true of social, specifically when it comes to Facebook and Instagram. 68% of marketers have published a video on Facebook, while 41% of marketers have used ...

Read More

How to Add Alt Text to Instagram Posts HOW TO ADD ALT TEXT TO INSTAGRAM POSTS

blog article

Mar 20, 2019

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text t...

Read More

Master the Google Display Network & Expand the Reach of Your Brand MASTER THE GOOGLE DISPLAY NETWORK & EXPAND THE REACH OF YOUR BRAND

blog article

Mar 20, 2019

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target...

Read More

Top Benefits Of Having Digital Marketing TOP BENEFITS OF HAVING DIGITAL MARKETING

blog article

Mar 20, 2019

Currently, there is online marketing that has invaded that is marking in all corners of every business. Besides, the benefits of digital marketing are also evolving regarding the ways some of the small businesses are marketing their product and servi...

Read More

App Development Business: The Journey From Good To Great APP DEVELOPMENT BUSINESS: THE JOURNEY FROM GOOD TO GREAT

blog article

Mar 20, 2019

what next? Where is your business heading? Is it stuck in the same place or experienced growth? This thought will take you back in the memory, you will remember the inception time of your business and compare it with the current position. The strengt...

Read More

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit 4 TIPS FOR CREATING A DIGITAL PRODUCT THAT CAN MAKE YOU A TIDY PROFIT

blog article

Mar 20, 2019

In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Now, anyone can create a ...

Read More

11 Principles to Improve Your Social Media Images 11 PRINCIPLES TO IMPROVE YOUR SOCIAL MEDIA IMAGES

infographic

Mar 19, 2019

Are you looking for ways to make your social media images more appealing? Do you want to improve your social media design skills? Buffer share 11 design principles to apply to your social media images in this infographic.

Read More

What to Look for in a Digital Marketing Agency WHAT TO LOOK FOR IN A DIGITAL MARKETING AGENCY

blog article

Mar 19, 2019

Finding a list of available agencies through an online search is not difficult, but it can be hard to judge which agency is right for you. Whether you are considering working with an agency for the first time or are looking for a new agency for bette...

Read More

5 Google Business Profile Tweaks To Improve Foot Traffic 5 GOOGLE BUSINESS PROFILE TWEAKS TO IMPROVE FOOT TRAFFIC

blog article

Mar 19, 2019

Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m ...

Read More

6 Persuasion Marketing Tricks to Boost Your Online Conversions 6 PERSUASION MARKETING TRICKS TO BOOST YOUR ONLINE CONVERSIONS

blog article

Mar 19, 2019

Looking to increase conversions on your website? Persuasion is a powerful tool that every digital marketer needs in their arsenal. In this post, we’ll share 6 persuasion marketing tricks to boost your conversions. How do people decide to do any...

Read More

How to Promote Your Live Event on Facebook HOW TO PROMOTE YOUR LIVE EVENT ON FACEBOOK

blog article

Mar 19, 2019

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. Face...

Read More

How Your Current Traffic Impacts Your SEO HOW YOUR CURRENT TRAFFIC IMPACTS YOUR SEO

blog article

Mar 19, 2019

Can’t find your website in search results? You’re not alone. Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving ...

Read More

Making the Most out of Your Instagram Stories MAKING THE MOST OUT OF YOUR INSTAGRAM STORIES

blog article

Mar 19, 2019

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both ne...

Read More

Ways to Make Your Blogs Optimized for Lead Generation WAYS TO MAKE YOUR BLOGS OPTIMIZED FOR LEAD GENERATION

blog article

Mar 19, 2019

It is widely recognized that content marketing and SEO share a close relationship. It is the prime reason why most businesses these days are devoting more attention to their blogs. Many experts stress that strategically generated content can improve ...

Read More

How to Use Facebook Lead Ads to Grow Your Business HOW TO USE FACEBOOK LEAD ADS TO GROW YOUR BUSINESS

blog article

Mar 19, 2019

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience.Many marketers think they know their audience, but often confuse customer data with cu...

Read More

The Power of the Hashtag THE POWER OF THE HASHTAG

blog article

Mar 19, 2019

Hastags are now a normal part of social media activity but you may be wondering how you can leverage them for business.  When used strategically, hashtags hold an amazing power to reach large audiences and there's little doubt they can serve...

Read More

Insta-Game Changer INSTA-GAME CHANGER

blog article

Mar 19, 2019

Today Instagram announced the long awaited confirmation of the beta rollout of Checkout on Instagram. There’s been rumbling in the industry for months about Instagram’s desire to push in-app ecommerce sales and it’s finally becoming...

Read More

The Ultimate PIM Buyer THE ULTIMATE PIM BUYER'S GUIDE 2019

whitepaper

Mar 19, 2019

How to choose the right PIM solution? There are many different Product Information Management (PIM) platforms available. At first glance, many seem alike. However, there are big differences in the platforms, functionality, features and benefits. Down...

Read More

3 Keys to Designing Killer Social Media Content 3 KEYS TO DESIGNING KILLER SOCIAL MEDIA CONTENT

infographic

Mar 18, 2019

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.During our most recent #SMTLive Twi...

Read More

20 Social Media Analytics Tools That Will Uncover Hidden Insights 20 SOCIAL MEDIA ANALYTICS TOOLS THAT WILL UNCOVER HIDDEN INSIGHTS

blog article

Mar 18, 2019

There’s an old saying “Who owns the information, owns the world.” Indeed, it is difficult to overestimate the role of monitoring and analytics in social media. These are important stages for successful business development and effec...

Read More

The Top 7 Unsubscribe Best Practices for Email Marketers THE TOP 7 UNSUBSCRIBE BEST PRACTICES FOR EMAIL MARKETERS

blog article

Mar 18, 2019

We’ve all gone through some sort of breakup. Whether it’s a romantic relationship or a job, it’s not always easy to say goodbye. But what if you’re trying to dump a company that won’t leave you alone? Have you ever tried...

Read More

6 Examples of Marketing Automation workflow for E-commerce with MailChimp 6 EXAMPLES OF MARKETING AUTOMATION WORKFLOW FOR E-COMMERCE WITH MAILCHIMP

blog article

Mar 18, 2019

Email marketing is one of the best marketing strategies to acquire leads and turn them into paying customers. It will amaze you to know that the return on investment for email marketing averages at 3,800%, or an average of $38 return for every dollar...

Read More

Differences & Benefits of the Different Video Hosting Options Out There DIFFERENCES & BENEFITS OF THE DIFFERENT VIDEO HOSTING OPTIONS OUT THERE

blog article

Mar 18, 2019

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketi...

Read More

A 4-Step Guide To Tracking Social Media In Google Analytics A 4-STEP GUIDE TO TRACKING SOCIAL MEDIA IN GOOGLE ANALYTICS

blog article

Mar 18, 2019

Google Analytics is one of the best ways to learn about your website visitors.And when you couple data from your website with social media, you’ll be able to create a traffic-driving machine to your online assets.This isn’t an exaggeratio...

Read More

The Two Biggest SEO Opportunities in 2019 THE TWO BIGGEST SEO OPPORTUNITIES IN 2019

video

Mar 18, 2019

Google released featured snippets back in 2015, but they are increasing in visibility in nearly every search result.  Many believe that this is the end of SEO and that featured snippets will eventually destroy content marketing.  In this vi...

Read More

What’s going on at Facebook, and will it affect advertisers? WHAT’S GOING ON AT FACEBOOK, AND WILL IT AFFECT ADVERTISERS?

blog article

Mar 18, 2019

For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observer...

Read More

Chief Marketing Officers talk Digital Marketing Strategy and Tactics CxOTalk CHIEF MARKETING OFFICERS TALK DIGITAL MARKETING STRATEGY AND TACTICS CXOTALK

video

Mar 18, 2019

Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn digital marketing strategy and tactics that deliver results, build your brand, and help you stand out from the crowd.

Read More

Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp LEARN TO DRIVE MORE TRAFFIC AND SALES WITH THIS $29 SOCIAL MEDIA BOOTCAMP

blog article

Mar 17, 2019

If you’re looking to land a job in social media, the Social Media Marketing In 2019 Master Class Bundle is your ticket. This bundle features 10 courses, 338 lessons and 30 hours of instruction. With lifetime access, you can take your time going...

Read More

What is Google Tag Manager GTM 2019? WHAT IS GOOGLE TAG MANAGER GTM 2019?

video

Mar 15, 2019

Following topics are explained in very detail in this video
- What is Google Tag Manager?
-  How to use Google Tag Manager?

Read More

Tips for Creating Great Social Content TIPS FOR CREATING GREAT SOCIAL CONTENT

blog article

Mar 15, 2019

Each social media channel has a different audience and a different expectation for what is posted or shared. Not every business will have a following on every platform, but there is a platform for every business. Find what other brands your target au...

Read More

5 Signs You Need a System to Track Your Marketing ROI 5 SIGNS YOU NEED A SYSTEM TO TRACK YOUR MARKETING ROI

blog article

Mar 15, 2019

When it comes to marketing your business, it can be easy to get caught up in staying up with what’s new, managing vendors, and allocating your budget – so much so that you may overlook a key part of your marketing: determining your return...

Read More

Does Organic Content Still Work on Social Media? DOES ORGANIC CONTENT STILL WORK ON SOCIAL MEDIA?

blog article

Mar 15, 2019

Every year we hear that organic content has stopped bringing the results marketers need. Brazilian star marketer, Luiz Henrique Ferreira speaks about the continued importance of organic content in tandem with a robust paid content strategy, personali...

Read More

The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday THE ONE-HOUR GUIDE TO SEO, PART 1: SEO STRATEGY - WHITEBOARD FRIDAY

blog article

Mar 15, 2019

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!.With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed t...

Read More

Best Practices for Adding Medium to Your Blog Strategy BEST PRACTICES FOR ADDING MEDIUM TO YOUR BLOG STRATEGY

blog article

Mar 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverabili...

Read More

Digital Marketing Math: All the Formulas You Need to Know on One DIGITAL MARKETING MATH: ALL THE FORMULAS YOU NEED TO KNOW ON ONE

blog article

Mar 14, 2019

Digital marketing math can help you improve your email marketing campaigns and online marketing initiatives. By getting a good handle on your analytics and email metrics, you can improve your digital marketing campaigns using real data instead of gue...

Read More

What Videos do Your Customers Want to See on Social Media? WHAT VIDEOS DO YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA?

infographic

Mar 14, 2019

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal - consumers also have different expectations for video, across different platforms.

Read More

How to Build a Successful Pinterest Marketing Strategy: A Marketer HOW TO BUILD A SUCCESSFUL PINTEREST MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Mar 14, 2019

Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels. For a start, Pinterest is not a social network. It’s a visual search engine, d...

Read More

How to Set & Achieve Marketing Objectives in 2019 HOW TO SET & ACHIEVE MARKETING OBJECTIVES IN 2019

blog article

Mar 14, 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incenti...

Read More

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest THE BEST TIME TO POST ON INSTAGRAM, FACEBOOK, TWITTER, LINKEDIN, & PINTEREST

blog article

Mar 14, 2019

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours ...

Read More

Log File Analysis For SEO LOG FILE ANALYSIS FOR SEO

blog article

Mar 14, 2019

Log file analysis is a lost art. But it can save your SEO butt. This post is half-story, half-tutorial about how web server log files helped solve a problem, how we analyzed them, and what we found. Read on, and you’ll learn to use grep plus Sc...

Read More

 Data Never Sleeps 6.0 How Much Data is generated every minute? DATA NEVER SLEEPS 6.0 HOW MUCH DATA IS GENERATED EVERY MINUTE?

whitepaper

Mar 14, 2019

We live in a world full of data, and it’s expanding at astonishing rates. We may need to unplug and take a break from time to time, but data never sleeps. All around the world, data is being created every minute of every day, from clicks, likes, and ...

Read More

4 Facebook Ad Techniques That Deliver Results 4 FACEBOOK AD TECHNIQUES THAT DELIVER RESULTS

blog article

Mar 13, 2019

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. People who aren’t familiar with yo...

Read More

6 Original Lead Nurturing Examples to Boost your Facebook Campaign 6 ORIGINAL LEAD NURTURING EXAMPLES TO BOOST YOUR FACEBOOK CAMPAIGN

blog article

Mar 13, 2019

A solid lead nurturing strategy is a must for a business that wants to increase its customer base and sales. The truth is 79% of marketing leads never convert into salesbecause of a lack of a successful lead nurturing strategy. This is especially nec...

Read More

How to Create a Social Media Marketing Strategy in 8 Easy Steps HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY IN 8 EASY STEPS

blog article

Mar 13, 2019

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a ...

Read More

Your Guide to Social Media Competitive Analysis YOUR GUIDE TO SOCIAL MEDIA COMPETITIVE ANALYSIS

blog article

Mar 13, 2019

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying t...

Read More

How to Boost Performance By Connecting Video & Search Campaigns HOW TO BOOST PERFORMANCE BY CONNECTING VIDEO & SEARCH CAMPAIGNS

blog article

Mar 13, 2019

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting the campaigns together. Retargeting (aka remark...

Read More

2 Questions to Find Your Best Sources of Website Traffic 2 QUESTIONS TO FIND YOUR BEST SOURCES OF WEBSITE TRAFFIC

blog article

Mar 13, 2019

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing.My point is, there’s a lot to...

Read More

5 Reasons Legacy Brands Struggle With SEO 5 REASONS LEGACY BRANDS STRUGGLE WITH SEO

blog article

Mar 13, 2019

Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of ...

Read More

A High Bounce Rate Isn’t Evil—It’s an Opportunity A HIGH BOUNCE RATE ISN’T EVIL—IT’S AN OPPORTUNITY

blog article

Mar 12, 2019

A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as the party approach...

Read More

How to build a marketing funnel to drive business growth HOW TO BUILD A MARKETING FUNNEL TO DRIVE BUSINESS GROWTH

blog article

Mar 12, 2019

No business can grow without a marketing funnel that is constantly loaded with new names at the top and is moving leads through the various stages of the funnel at a consistent pace.While customer retention and reducing customer churn are very import...

Read More

A Marketer’s Guide to Using User-Generated Content on Social Media A MARKETER’S GUIDE TO USING USER-GENERATED CONTENT ON SOCIAL MEDIA

blog article

Mar 12, 2019

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels.For many bran...

Read More

What is Lead Nurturing? [Examples and Best Practices] WHAT IS LEAD NURTURING? [EXAMPLES AND BEST PRACTICES]

blog article

Mar 12, 2019

Lead nurturing is a highly effective way to generate more sales for your business. When you combine lead nurturing with marketing automation, your results can be even better.For digital marketers, a step-by-step lead nurturing process can turn a haph...

Read More

AI In Content Marketing AI IN CONTENT MARKETING

video

Mar 12, 2019

Writing social media posts, product descriptions might sound like a routine for some people and companies, and this is where Artificial Intelligence text generator comes handy. There is a software that can reduce time and cost of content production, ...

Read More

The 15 Best Lead Generation Tools in 2019 THE 15 BEST LEAD GENERATION TOOLS IN 2019

blog article

Mar 12, 2019

Online lead generation is difficult. There’s no way around it.There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier.So this leaves you with three b...

Read More

10 Compelling Above the Fold Content Examples to Inspire Your Own 10 COMPELLING ABOVE THE FOLD CONTENT EXAMPLES TO INSPIRE YOUR OWN

blog article

Mar 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, yo...

Read More

Eight Ways to Optimize Your Email Marketing Automation EIGHT WAYS TO OPTIMIZE YOUR EMAIL MARKETING AUTOMATION

blog article

Mar 12, 2019

Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it&...

Read More

How Google Dishes Out Content by Search Intent HOW GOOGLE DISHES OUT CONTENT BY SEARCH INTENT

blog article

Mar 12, 2019

In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked o...

Read More

6 Blog Design Mistakes Ruining Your Content Marketing Strategy 6 BLOG DESIGN MISTAKES RUINING YOUR CONTENT MARKETING STRATEGY

infographic

Mar 12, 2019

Are you looking for ways to improve the design of your blog? Want to identify any blog design errors that could be costing you readers?The team from Brafton share some key blog design mistakes to avoid in this infographic. Here’s a quick summar...

Read More

How to Improve Your Social Video Content: 10 Tips From the Pros HOW TO IMPROVE YOUR SOCIAL VIDEO CONTENT: 10 TIPS FROM THE PROS

blog article

Mar 11, 2019

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. One of my favorite live-streaming tools is Elgato Stream Deck, a...

Read More

18 Social Media KPIs You Need to Track to Measure Success 18 SOCIAL MEDIA KPIS YOU NEED TO TRACK TO MEASURE SUCCESS

blog article

Mar 11, 2019

If your boss asks, “How well are we doing on social media?”, do you respond with words or numbers? Because data trumps opinion. Every time.I’m not talking about the number of new fans, followers, likes, or shares. I’m talking ...

Read More

What Is a Good Email Click-Through Rate for 2019? WHAT IS A GOOD EMAIL CLICK-THROUGH RATE FOR 2019?

blog article

Mar 11, 2019

You may be wondering: What is a good email open rate for 2019? And how about click-through rates? Are they related? Can these metrics be improved?In other words, you may be worrying about your upcoming campaigns.If you’re concerned that 2019 ma...

Read More

31 Call-to-Action Examples You Can 31 CALL-TO-ACTION EXAMPLES YOU CAN'T HELP BUT CLICK

blog article

Mar 11, 2019

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.Each one of these signups is likely a result of an effective call-to-act...

Read More

How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement) HOW TO SET UP GTM COOKIE TRACKING (AND BETTER UNDERSTAND CONTENT ENGAGEMENT)

blog article

Mar 11, 2019

The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking...

Read More

5 Forgotten Ways to Improve Your Link-Building Strategy 5 FORGOTTEN WAYS TO IMPROVE YOUR LINK-BUILDING STRATEGY

blog article

Mar 11, 2019

Referring domains and backlinks continue to be among the most important ranking factors, according to a SEMrush study of over 600,000 keywords.That’s why a lucrative link-building strategy is vital and why you must stick to it regardless of wha...

Read More

Who’s Afraid of Fake Followers? WHO’S AFRAID OF FAKE FOLLOWERS?

blog article

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still the No. 1 concern among influencer marketers, according to Mediakix.The media company's 2019 "Influencer Marketing Survey" found that 50% of marketers, primarily from ...

Read More

2019?????????????????????? 2019??????????????????????

whitepaper

Mar 11, 2019

?????????????(CX)????????????????????????5.7????????????????????????????????????????????????????????????????????????????????? ?????????????CX??????????2019 ???????????CX??????????????? ?????????????? CX????????????????????