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Marketing Tips to Hit the Ground Running in 2019 MARKETING TIPS TO HIT THE GROUND RUNNING IN 2019

blog article

Dec 11, 2018

Whatever your state of mind, now is a good time to do some easy prep work for 2019, so you can really kick off your B2B marketing come January 2nd. The best part is that while you may be running around looking for gifts or planning holiday parties, y...

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Aligning Sales and Marketing: How a Sales Engagement Platform Helps ALIGNING SALES AND MARKETING: HOW A SALES ENGAGEMENT PLATFORM HELPS

blog article

Dec 07, 2018

If it seems as if your marketing and sales teams are playing for opposing sides, you’re not alone. Many organizations lack coordination between marketing and sales, which results in goals and KPIs that aren’t aligned around what matters m...

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Influencer Marketing and Crisis Management INFLUENCER MARKETING AND CRISIS MANAGEMENT

blog article

Dec 07, 2018

Crisis Management is as old as the hills. It tends to be dominated by traditional corporate communications agencies or specialist crisis communications ones. Given its maturity, there is a well-defined approach (you can find guides and templates anyw...

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Last-Minute Google Ads Campaign Tips to Implement Today LAST-MINUTE GOOGLE ADS CAMPAIGN TIPS TO IMPLEMENT TODAY

blog article

Dec 07, 2018

With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. It’s time to get in...

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 Customer Engagement Now Real Time is The Right Time CUSTOMER ENGAGEMENT NOW REAL TIME IS THE RIGHT TIME

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Dec 07, 2018

Today, experiences are won or lost in the moment they occur. Brands need to be able to engage every customer— at the right time, in the right channel, with the right message—in order to influence live experiences for the better and create opportuniti...

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Boosting Omnichannel Sales With Data-Driven Marketing BOOSTING OMNICHANNEL SALES WITH DATA-DRIVEN MARKETING

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Dec 07, 2018

Whether evaluating, comparing or purchasing, consumers want information on their terms, through their chosen channel. Omnichannel strategies — from in-store location-based campaigns to social media — allow marketing teams to deliver relevant personal...

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Do You LinkedIn Local? DO YOU LINKEDIN LOCAL?

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Dec 06, 2018

What does your LinkedIn profile say about you? Probably the usual things like what school you went to, your work history, promotions, professional interests, and maybe a shared link to an industry think-piece every once in a while. For the sake of pr...

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Overcoming Writer’s Block for Content Marketers OVERCOMING WRITER’S BLOCK FOR CONTENT MARKETERS

blog article

Dec 06, 2018

This is only magnified by the nature of content marketing. If you’re a specialist or a freelancer, the expectation is that you will be able to deliver on demand. When writer’s block rears its head, this raises stressful prospects of misse...

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3 Social Media Platforms: What These Can Do For Your Business? 3 SOCIAL MEDIA PLATFORMS: WHAT THESE CAN DO FOR YOUR BUSINESS?

blog article

Dec 06, 2018

Are you new to the social media realm? While there are many social media platforms out there, it can sometimes get a bit overwhelming when you have absolutely no idea where to start. It’s totally okay to freak out a little. Social media marketi...

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How To Build a Strong Social Media Influence HOW TO BUILD A STRONG SOCIAL MEDIA INFLUENCE

blog article

Dec 06, 2018

There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result.How can your brand gain more recognition online? By forging meaningful re...

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7 Bold Predictions for Digital Marketing in 2019 7 BOLD PREDICTIONS FOR DIGITAL MARKETING IN 2019

blog article

Dec 06, 2018

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t k...

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6 Last-Minute Holiday Marketing Tips to Do Now 6 LAST-MINUTE HOLIDAY MARKETING TIPS TO DO NOW

blog article

Dec 06, 2018

A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. So, customers are more than ready to start their holiday sho...

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4 Ways Brands Can Advertise on Amazon 4 WAYS BRANDS CAN ADVERTISE ON AMAZON

blog article

Dec 06, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-...

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 Creating the Coveted Hotel Guest Experience: Hotelier Perspective CREATING THE COVETED HOTEL GUEST EXPERIENCE: HOTELIER PERSPECTIVE

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Dec 06, 2018

Operators tend not to invest in technology, rationalizing away a potentially valuable innovation based on guests’ alleged lack of interest. But the challenge of being a pioneer is realizing that future behavior isn’t predicated on the past. As rapid...

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 Hotel Food and Beverage Directors: Staying Ahead of Consumer Trends HOTEL FOOD AND BEVERAGE DIRECTORS: STAYING AHEAD OF CONSUMER TRENDS

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Dec 06, 2018

For hotel food and beverage directors, there are few things as important as staying ahead of consumer trends. And there is no better way to achieve that goal than by identifying and adopting innovations that enhance guest experiences. This executive ...

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Why International Search Marketers Should Care About Brand Measurement WHY INTERNATIONAL SEARCH MARKETERS SHOULD CARE ABOUT BRAND MEASUREMENT

blog article

Dec 05, 2018

Branded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or decline of branded search traffic. Here is a recap of a presentation made by Josh Braaten, CEO of...

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6 Digital Marketing Trends 2019 6 DIGITAL MARKETING TRENDS 2019

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Dec 05, 2018

Nobody knows what awaits us in the future. But we can try and predict what trends will be prevalent in the coming year 2019.

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What to Expect During your First Year of Working with a Digital Marketing Agency WHAT TO EXPECT DURING YOUR FIRST YEAR OF WORKING WITH A DIGITAL MARKETING AGENCY

blog article

Dec 05, 2018

Trusting another company to manage your business’ marketing is a lot like babysitting: it’s hard to hand over your baby to just anyone. You want to make sure your marketing is in safe hands, encouraging healthy growth. Unfortunately, all ...

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Google Analytics For eCommerce: A Complete Beginner’s Guide GOOGLE ANALYTICS FOR ECOMMERCE: A COMPLETE BEGINNER’S GUIDE

blog article

Dec 04, 2018

One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable ins...

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5 Ideas for Influencer Marketing on Instagram 5 IDEAS FOR INFLUENCER MARKETING ON INSTAGRAM

blog article

Dec 04, 2018

Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spend more time watching a video than anything else, the video is the best w...

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How to Make Your Content Profitable HOW TO MAKE YOUR CONTENT PROFITABLE

blog article

Dec 04, 2018

How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on Facebook, the member forums, and other social media platforms such as LinkedI...

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7 Ways Financial Firms Can Use Marketing Automation to Grow Profits 7 WAYS FINANCIAL FIRMS CAN USE MARKETING AUTOMATION TO GROW PROFITS

blog article

Dec 04, 2018

A lot of financial and investment firms dabble with marketing automation; however, few have built a full-scale program that they use across their entire customer journey. Firms are collecting a vast amount of operational and marketing analytics data ...

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Marketing Communications Channel Strategy MARKETING COMMUNICATIONS CHANNEL STRATEGY

blog article

Dec 04, 2018

Before the Internet became a popular marketing communications channel, traditional media channels, such as newspaper, magazines, radio, television, direct mail and the old favorite, the Yellow Pages were the only options. Developing a marketing commu...

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Best Practices for a More Effective Content Marketing Strategy BEST PRACTICES FOR A MORE EFFECTIVE CONTENT MARKETING STRATEGY

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Dec 03, 2018

Are you looking for ways to improve your content marketing strategy? Want to utilize infographics to drive traffic to your website or blog? The team from Brafton share eight infographic best practices you should follow in this infographic.

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How to Market Your Event on Social Media HOW TO MARKET YOUR EVENT ON SOCIAL MEDIA

blog article

Dec 03, 2018

When you’re hosting an event, think of social media as free advertising. Yes, organic doesn’t get you what it used to, but it can still be a valuable tool for event marketing. But, just like with any tool, you need to know how to use it. ...

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22 Benefits of Social Media for Business 22 BENEFITS OF SOCIAL MEDIA FOR BUSINESS

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Dec 02, 2018

Are you looking for ways to expand your small business over the next 12 months? Want to better understand the benefits of social media for your business? The team from Red Website Design share 22 benefits of social media for business in this infograp...

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 Visual Content Benchmark Report 2018 VISUAL CONTENT BENCHMARK REPORT 2018

whitepaper

Nov 30, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collec...

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12 Expert Social Media Predictions for 2019 12 EXPERT SOCIAL MEDIA PREDICTIONS FOR 2019

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Nov 29, 2018

We asked 23 experts for their predictions for the next year, including upcoming trends, shifts, and other digital marketing-related insights to help you with your future planning.  Based on responses from some of the biggest names in social medi...

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We Gave False Facebook Advertising Information WE GAVE FALSE FACEBOOK ADVERTISING INFORMATION

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Nov 29, 2018

We work on Facebook Ads every day and by the time we recorded this video and edited it, the information was already wrong! Facebook is an inexpensive ad platform, but the targeting options keep changing. You can't rely on what someone said even j...

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6 Local SEO Predictions for 2019 and Beyond 6 LOCAL SEO PREDICTIONS FOR 2019 AND BEYOND

blog article

Nov 29, 2018

What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would help y...

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8 Social Media Tactics to Help Your Business Dominate in 2019 8 SOCIAL MEDIA TACTICS TO HELP YOUR BUSINESS DOMINATE IN 2019

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Nov 28, 2018

Are you considering your social media plan of action for 2019? Want to know the tactics that will help you stand out on social over the next 12 months? The team from Red Website Design share eight social media tactics you should try in this infograph...

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How to Get Started with Artificial Intelligence in Content Marketing HOW TO GET STARTED WITH ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

blog article

Nov 28, 2018

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

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Top Collaboration Tools for Video Marketers TOP COLLABORATION TOOLS FOR VIDEO MARKETERS

blog article

Nov 28, 2018

Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, includin...

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A Guide for Social Media Managers: How to Create Highly Engaging Social Media Videos A GUIDE FOR SOCIAL MEDIA MANAGERS: HOW TO CREATE HIGHLY ENGAGING SOCIAL MEDIA VIDEOS

blog article

Nov 28, 2018

It’s no secret that video content has taken off, completely transforming the way brands reach and engage with customers. Video marketing allows you to deliver messages more effectively while connecting with your audience through storytelling el...

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35 Tools To Enhance Your Email Marketing Campaign 35 TOOLS TO ENHANCE YOUR EMAIL MARKETING CAMPAIGN

blog article

Nov 28, 2018

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred recipients. Its novelty generated over $13 million worth of sales and heralded the birth of emai...

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3 Mobile Marketing Tips to Boost Sales this Holiday 3 MOBILE MARKETING TIPS TO BOOST SALES THIS HOLIDAY

blog article

Nov 28, 2018

With the holidays right around the corner, it’s time for consumers to get on their shopping game and make their purchases for friends and loved ones. Research from Salesforce found that shopping on mobile has surpassed all other mediums of e-co...

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7 Pinterest Marketing Mistakes You Should Avoid 7 PINTEREST MARKETING MISTAKES YOU SHOULD AVOID

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Nov 27, 2018

Are you looking for ways to improve your Pinterest strategy? Want to rectify any mistakes in your Pinterest marketing efforts? Branex shares seven Pinterest marketing mistakes to avoid in this infographic.

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How to Use Snapchat for Business in 2019 HOW TO USE SNAPCHAT FOR BUSINESS IN 2019

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Nov 27, 2018

The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users. And the platform is evolving - more recently,...

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Visual Content Benchmark Report 2018 VISUAL CONTENT BENCHMARK REPORT 2018

whitepaper

Nov 27, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect...

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The State of Content Marketing 2018 THE STATE OF CONTENT MARKETING 2018

whitepaper

Nov 27, 2018

A benchmark analysis of social media content from 350 industry leading brands As social media becomes increasingly critical to business success marketers are left trying to produce greater volumes of more effective content for the many different digi...

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Visual Content Benchmark Report 2018 VISUAL CONTENT BENCHMARK REPORT 2018

whitepaper

Nov 27, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect...

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The Future Of Customer Experience: A Revealing Discussion With 7 CX Pioneers THE FUTURE OF CUSTOMER EXPERIENCE: A REVEALING DISCUSSION WITH 7 CX PIONEERS

whitepaper

Nov 27, 2018

2008 was not a good year for financial services. From the subprime mortgage crisis to the collapse of Lehman Brothers, the US was in a sorry state financially, which, in turn, precipitated a global economic downturn. Consumers, used to viewing financ...

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4 Disruptive Forces Impacting Customer Experience in 2018 4 DISRUPTIVE FORCES IMPACTING CUSTOMER EXPERIENCE IN 2018

whitepaper

Nov 27, 2018

CX is the new battleground for businesses. The bar is being set by fast moving, innovative organisations. As companies look to compete, they are facing 4 disruptive forces: Consumer Power Communications Regulations Data

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 Visual Content Benchmark Report 2018 VISUAL CONTENT BENCHMARK REPORT 2018

whitepaper

Nov 27, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect...

Read More

 The State of Content Marketing 2018 THE STATE OF CONTENT MARKETING 2018

whitepaper

Nov 27, 2018

A benchmark analysis of social media content from 350 industry leading brands As social media becomes increasingly critical to business success, marketers are left trying to produce greater volumes of more effective content for the many different dig...

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Implementing Search Audiences IMPLEMENTING SEARCH AUDIENCES

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Nov 26, 2018

Learn how to implement audience lists for your Search campaigns in order to re-engage potential customers. First, we'll cover the difference between targeting and observation, and then apply the user list in three short steps.

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13 Essential Reasons to Invest in Content Marketing 13 ESSENTIAL REASONS TO INVEST IN CONTENT MARKETING

blog article

Nov 26, 2018

Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it. Today, we’re going to talk about the top 13 benefits of content marketing to help you understand h...

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9 Fantastic Real Estate Social Media Marketing Statistics 9 FANTASTIC REAL ESTATE SOCIAL MEDIA MARKETING STATISTICS

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Nov 25, 2018

Social media has become an essential tool for businesses and entrepreneurs to compete and succeed in the marketplace. The real estate industry has demonstrated a surge in learning and applying social media resources at a relatively high level. When p...

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Updating Outdated Blog Content without Harming SEO UPDATING OUTDATED BLOG CONTENT WITHOUT HARMING SEO

blog article

Nov 23, 2018

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it...

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 5 Signs You Might Be Faking Innovation 5 SIGNS YOU MIGHT BE FAKING INNOVATION

whitepaper

Nov 22, 2018

We’re challenging companies to take an honest look in the innovation mirror. Are you making it or faking it when it comes to bringing innovative products and services to market? Download a complimentary copy of our popular, newly updated, whitepaper ...

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 Five Things Top Performers Do Differently to Deliver Profitable, Innovative Products FIVE THINGS TOP PERFORMERS DO DIFFERENTLY TO DELIVER PROFITABLE, INNOVATIVE PRODUCTS

whitepaper

Nov 22, 2018

In the most recent Product Portfolio Management Benchmark Survey, a pattern emerged amongst the over 400 industry practitioners that separate top performers from the rest of the pack. Some of these best practices are obvious, and others may surprise ...

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 Work and Resource Management is Now WORK AND RESOURCE MANAGEMENT IS NOW

whitepaper

Nov 22, 2018

8 reasons to rethink the way you conduct business The world and business climate has changed. The changing workforce, digitization and the pace of disruption are demanding that we reassess how to attack this more complex version of the traditional re...

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 Your PMO at Hyper-Speed: Accelerating Strategic Delivery and Transformation YOUR PMO AT HYPER-SPEED: ACCELERATING STRATEGIC DELIVERY AND TRANSFORMATION

whitepaper

Nov 22, 2018

5 Actions for PMOs to Shift into Hyper-speed As a PMO leader, you are in a prime position to drive strategic outcomes by planning and managing today’s complex, cross-organizational programs. However, many companies are trying to move at hyper-speed –...

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The Past, Present and Future of SEO THE PAST, PRESENT AND FUTURE OF SEO

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Nov 21, 2018

While it still feels very modern, SEO has actually been in practice, in some capacity, for the past 27 years. A lot has obviously changed in that time, but ever since the first website went live, SEO has been a key element of digital marketing. The p...

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3 Outdated Influencer Marketing Practices to Leave in 2018 3 OUTDATED INFLUENCER MARKETING PRACTICES TO LEAVE IN 2018

blog article

Nov 21, 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177% year on year, according to research from Merkle. Marketers are shifting more of their budget than ever before into social media, and subsequent investment in influencer ...

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4 Tips to Boost Email Subscribers in 2019 4 TIPS TO BOOST EMAIL SUBSCRIBERS IN 2019

blog article

Nov 21, 2018

As 2018 comes to an end, we are all taking some time to reflect on our business decisions this year. During this time, we will celebrate our failures, and work to improve where we are lacking.When it comes down to it, there is one big problem that pl...

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The Top 5 Tools Ecommerce Merchants Need in 2019 THE TOP 5 TOOLS ECOMMERCE MERCHANTS NEED IN 2019

blog article

Nov 21, 2018

Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone.With the increasing use of smartphones and online payment methods, there’s no doubt that ecommerce merchants are experiencing growth.Ecommerce merchants in a small st...

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Amp Up Your Video Marketing This Holiday Season AMP UP YOUR VIDEO MARKETING THIS HOLIDAY SEASON

blog article

Nov 21, 2018

It’s almost the most wonderful time of the year! And this holiday season, video marketing is all the rage. In fact, according to a new report from Slidely, over three-fourths of business owners and marketers are incorporating video into their 2...

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Global E-Commerce Can Take Your Business to the Next Level GLOBAL E-COMMERCE CAN TAKE YOUR BUSINESS TO THE NEXT LEVEL

blog article

Nov 21, 2018

If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that...

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How You Can Make Your Events Awesome By Taking Advantage of Social Media HOW YOU CAN MAKE YOUR EVENTS AWESOME BY TAKING ADVANTAGE OF SOCIAL MEDIA

blog article

Nov 21, 2018

No matter what you plan to organize, know that you should never underestimate the power of social media. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Considering this fact, it is no surprise...

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How SEO & PPC Keyword Research Can Work Together HOW SEO & PPC KEYWORD RESEARCH CAN WORK TOGETHER

blog article

Nov 21, 2018

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results.I love it when a potential client comes along who already has an active PPC campaign. We can learn...

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The Unnerving Cost of IT Project Management THE UNNERVING COST OF IT PROJECT MANAGEMENT

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Nov 21, 2018

Staying with the status quo or implementing a partial solution is not only ineffective at solving work management issues, but could be costing enterprises millions of dollars every year. High Costs of today’s work practices (including the real cost o...

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How to Choose the Best Operational System of Record for Your Enterprise HOW TO CHOOSE THE BEST OPERATIONAL SYSTEM OF RECORD FOR YOUR ENTERPRISE

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Nov 21, 2018

Digitization and digital natives have shaped the modern workplace as we know it. While many things may be functioning better than before, the modern workplace comes with its own set of unique challenges-and your team is experiencing them every day. D...

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5 Ways IT Can Drive Digital Transformation 5 WAYS IT CAN DRIVE DIGITAL TRANSFORMATION

whitepaper

Nov 21, 2018

Below are 5 most common stumbling blocks faced by IT teams and in this ebook you will see how to overcome them Lack of Digital Transformation Strategy There’s no visibility into work Work is not aligned with business goals Work is often delayed or sl...

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L’occitane Case Study L’OCCITANE CASE STUDY

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Nov 21, 2018

L’OCCITANE Group IT Reduces Rework Tracks Impaces and Saves $25,000 a Year with Workfront. The retail industry is in the midst of transformation yet brands leveraging technology to evolve the customer experience and modernize back-office operations a...

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10 WORK MANAGEMENT PROBLEMS 10 WORK MANAGEMENT PROBLEMS

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Nov 21, 2018

To demonstrate that your team is effective and that your initiatives are aligned with business goals, your team needs better processes as well as ways to prove successful outcome. Global teams are disconnected and out of sync Too much time spent in s...

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Dignity Health Case Study DIGNITY HEALTH CASE STUDY

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Nov 21, 2018

Healthcare Performance Excellence Group standardizes, coordinates, and improves visibility of best practices across 37 facilities using the Workfront Enterprise Work Management. Since deploying the Workfront Enterprise Work Management solution, Digni...

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 Maximize Your Supply Chain Effectiveness with Superior Planning Capabilities MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING CAPABILITIES

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Nov 21, 2018

With heightened volatility, uncertainty, and risk part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply ...

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6 Social Media Marketing Automation Tools 6 SOCIAL MEDIA MARKETING AUTOMATION TOOLS

blog article

Nov 20, 2018

As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it's acceptable to set your marketing efforts on...

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Digital Marketing Tools Connecting All Your Data to Personalize the Customer Experience DIGITAL MARKETING TOOLS CONNECTING ALL YOUR DATA TO PERSONALIZE THE CUSTOMER EXPERIENCE

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Nov 20, 2018

Customers today expect customized experiences that are individually catered to them. Sitecore Experience Platform is an essential tool for your company because of its ability to generate highly optimized, personalized experiences for your customers. ...

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4 Costly Content Marketing Mistakes 4 COSTLY CONTENT MARKETING MISTAKES

blog article

Nov 20, 2018

Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy.  And there’s ...

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Why You Should Starting Sending Your Black Friday Emails Now WHY YOU SHOULD STARTING SENDING YOUR BLACK FRIDAY EMAILS NOW

blog article

Nov 20, 2018

Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on the busy day, use the next email to present a unique offer, and then make sure...

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19 Tips to Help Leverage Organic and Paid Social Media Throughout the Customer Journey 19 TIPS TO HELP LEVERAGE ORGANIC AND PAID SOCIAL MEDIA THROUGHOUT THE CUSTOMER JOURNEY

blog article

Nov 20, 2018

You know you need to be leveraging social media as part of your eCommerce marketing plan, but with organic social media reach for businesses dipping to depressing lows, it may feel like your time spent on social is time spent screaming into the void ...

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3 Digital Marketing Trends to Look Out For in 2019 3 DIGITAL MARKETING TRENDS TO LOOK OUT FOR IN 2019

blog article

Nov 20, 2018

In the blink of an eye, another year has all but passed. 2019 is fast approaching, and as always, the hard work of marketers and entrepreneurs never stops. As the digital age keeps churning, it’s crucial that you make sure you are using the mos...

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8 Social Media Tricks to Use in 2019 8 SOCIAL MEDIA TRICKS TO USE IN 2019

blog article

Nov 20, 2018

It won’t be long until 2018 comes to a close. Soon it will be time to reflect upon the year that has passed, in order to make notes, plans, and goals for the next.This certainly goes for social media marketing as well. A lot has been learned ov...

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How to Maximize Your Inbound Strategy Through Amazing Content HOW TO MAXIMIZE YOUR INBOUND STRATEGY THROUGH AMAZING CONTENT

blog article

Nov 20, 2018

What are you doing to attract customers? How are you building credibility and trust in your brand and business? The content you create, whether through your blogs, social media, newsletters, and more, is how you attract customers. It is the key to ma...

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Increase Your ROI From Facebook With These 4 Tools INCREASE YOUR ROI FROM FACEBOOK WITH THESE 4 TOOLS

blog article

Nov 19, 2018

Social media advertising has become the new normal for campaign management. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to take improve your business sales online? Check out these top ad...

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How To Create a Content Offer To Drive Lead Generation HOW TO CREATE A CONTENT OFFER TO DRIVE LEAD GENERATION

blog article

Nov 19, 2018

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offer that lives behind a form and go from there, adding blogging and email marketing to the mix, and maybe even working in a bi...

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8 Digital Marketing Tips for Local Businesses to Rock Cyber Monday 8 DIGITAL MARKETING TIPS FOR LOCAL BUSINESSES TO ROCK CYBER MONDAY

blog article

Nov 19, 2018

Retailers in the US have two major holiday shopping dates that they deemed to be most lucrative – Black Friday on the day after Thanksgiving and Cyber Monday on the first Monday following the Thanksgiving holiday. As major retailers clamor to e...

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Don DON'T LET YOUR SEO AGENCY HOLD YOUR DATA HOSTAGE

blog article

Nov 19, 2018

Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising.As we went about our onboarding checklist, we ran into a snag.The small business had never had direct access...

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2018 Holiday Social Marketing Trends 2018 HOLIDAY SOCIAL MARKETING TRENDS

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Nov 18, 2018

The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain so...

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Ways to Track Influencer Marketing ROI WAYS TO TRACK INFLUENCER MARKETING ROI

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Nov 18, 2018

With modern day consumers more focused on their smartphones, traditional ad options like billboards and magazine promotions may not be as effective as they once were. But people definitely do trust and notice their favorite influencer’s recomme...

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How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment HOW TO START, MANAGE AND GROW YOUR SOCIAL NETWORK WITHOUT A HUGE TIME COMMITMENT

blog article

Nov 18, 2018

Owning or managing all marketing for a small business is hard! Without a large staff (or, let’s be honest, any staff) you probably find yourself pulling long days and fulfilling a variety of roles from janitor to CEO and everything in between.I...

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The Power of Facebook Advertising Explained for 2019 THE POWER OF FACEBOOK ADVERTISING EXPLAINED FOR 2019

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Nov 16, 2018

Ever heard of Wish? The shopping app? Wish is an app started by engineers who worked at Google on the AdWords product. They’re doing billions of dollars in sales and I genuinely believe they’re the only conceivable threat to Amazon today....

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What It Is and How It Is Changing the SEO Industry? WHAT IT IS AND HOW IT IS CHANGING THE SEO INDUSTRY?

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Nov 16, 2018

Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there is a new, more developed version of this feature that not only uses the metadata and ...

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Do You Respond to Every Request on LinkedIn? DO YOU RESPOND TO EVERY REQUEST ON LINKEDIN?

blog article

Nov 16, 2018

It’s a great question and one I’ve struggled with as long as I’ve been a solo nine years and counting now. Apparently, I’m not alone as Armano was lamenting the same thing. His strategy: He can’t respond to every inquiry...

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The 8 Content Marketing Trends Software Marketers Need To Know For 2019 THE 8 CONTENT MARKETING TRENDS SOFTWARE MARKETERS NEED TO KNOW FOR 2019

blog article

Nov 16, 2018

For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. We at VHT want t...

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4 Top Marketing Tools For a New Blog 4 TOP MARKETING TOOLS FOR A NEW BLOG

blog article

Nov 16, 2018

Online publishing and can be a challenge if you don’t know which tools to use. By tapping into helpful resources you can become successful with your blogging whether this be for profit or a part of your business. There are several ways to make ...

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Video Marketing in Real Estate VIDEO MARKETING IN REAL ESTATE

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Nov 15, 2018

During this process, many old-school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective a...

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How to Use Analytics to Slash Your Marketing Budget HOW TO USE ANALYTICS TO SLASH YOUR MARKETING BUDGET

blog article

Nov 15, 2018

For starters, there’s the age-old chicken and egg problem: We need growth to earn money but need money to fund growth. Then there’s choosing between dozens of distribution channels and hundreds of metrics. Experts say marketing spend shou...

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Facebook Fundraisers Have Raised Over a Billion Dollars Since Launch FACEBOOK FUNDRAISERS HAVE RAISED OVER A BILLION DOLLARS SINCE LAUNCH

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Nov 15, 2018

Yes, there are concerns about data misuse, political interference and the overall impacts of social media on society, but Facebook's not all bad.This week, Facebook has announced a new milestone for its charitable giving tools, which have now rea...

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Building the Best B2B Marketing Technology Stack BUILDING THE BEST B2B MARKETING TECHNOLOGY STACK

blog article

Nov 15, 2018

According to the State of Marketing Technology 2018 report, 69% of respondents believe “the perfect marketing stack does not exist yet.” And if you’re waiting for it to happen, don’t hold your breath. The perfect stack will ne...

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9 Ways to Deal with Unresponsive SEO Clients 9 WAYS TO DEAL WITH UNRESPONSIVE SEO CLIENTS

blog article

Nov 15, 2018

You’ve sent your third email in as many weeks to a client, but they haven’t responded.You can’t move forward with your project until they send over some important information  and in the meantime, you’re ready to tear you...

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5 SEO trends that will matter most in 2019 5 SEO TRENDS THAT WILL MATTER MOST IN 2019

blog article

Nov 13, 2018

This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we ...

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Facebook Releases New Report into Travel Booking Trends Online FACEBOOK RELEASES NEW REPORT INTO TRAVEL BOOKING TRENDS ONLINE

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Nov 13, 2018

With the holiday season fast approaching, travel brands are working hard to maximize their results, reaching out to prospective customers with last minute deals and inspiration to help boost conversion.

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An Introduction to Lead Generation AN INTRODUCTION TO LEAD GENERATION

blog article

Nov 13, 2018

Lead generation involves the process of attracting strangers and converting them into someone who has an interest in your product or service. If you pay close attention to your marketing and lead generation efforts, then you will gain precious into t...

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3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential 3 WONDERFUL DOS AND DON’TS TO UNLOCK YOUR SOCIAL VIDEO MARKETING POTENTIAL

blog article

Nov 13, 2018

That’s not to be confused with getting used to things. Something can be new and yet feel familiar. Familiarity speaks to a sense of close acquaintances and relaxed friendliness between two parties. It implies a close relationship, and that&rsqu...

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Stop Losing Money With Facebook Ads STOP LOSING MONEY WITH FACEBOOK ADS

blog article

Nov 13, 2018

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product sales. Without doing much research, they set it up, choose whatever settings sound best, and then sit back waiting for orga...

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How MSPs Can Overcome the Content Marketing Struggle HOW MSPS CAN OVERCOME THE CONTENT MARKETING STRUGGLE

blog article

Nov 13, 2018

If you’re an IT firm, go ahead and search your five biggest competitors. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. There’s a flip side to that, though. Because of content marketing&r...

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5 Reasons Why Your Facebook Ads Aren 5 REASONS WHY YOUR FACEBOOK ADS AREN'T CONVERTING

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversi...

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How to Create Content That Helps People Remember Your Brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

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Nov 13, 2018

Learn all about how you can use custom content to improve brand recall. Research from Facebook suggests that 64% of omni-channel shoppers anticipate doing more research on their smartphones. People want a thorough understanding of the brands they pur...

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 How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Create a centralized solution to host your visual brand guidelines Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV ...

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How to create content that helps people remember your brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

whitepaper

Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual i...

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How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

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How to Create Content That Helps People Remember Your Brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

whitepaper

Nov 13, 2018

Learn all about how you can use custom content to improve brand recall. Research from Facebook suggests that 64% of omni-channel shoppers anticipate doing more research on their smartphones. People want a thorough understanding of the brands they pur...

Read More

 How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

Read More

How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

Read More

 How to create content that helps people remember your brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

whitepaper

Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual ...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

whitepaper

Nov 13, 2018

Producing high quality content isn’t enough to earn you leads. You need an effective way to put it in front of the right people, at the right time. That’s where content syndication comes in. With the right marketing automation software, an expertly d...

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How Much Does a Social Media Influencer Cost? HOW MUCH DOES A SOCIAL MEDIA INFLUENCER COST?

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Nov 12, 2018

Are you considering investing in an influencer marketing campaign? Want to know how much it costs to hire a social media influencer to promote your business?

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5 of the Biggest Influencer Marketing Trends for 2019 5 OF THE BIGGEST INFLUENCER MARKETING TRENDS FOR 2019

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Nov 12, 2018

This has been a huge year for influencer marketing. More and more budgets are being allocated to it, regulations, enhanced reporting and so much more. It is still very much a tactic that combines both the art and science.  Inherently most market...

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How to Use Social Media to Sell a Product Without Turning People Off HOW TO USE SOCIAL MEDIA TO SELL A PRODUCT WITHOUT TURNING PEOPLE OFF

blog article

Nov 12, 2018

You have a product you’re passionate about.You’re gearing up to launch that baby into the world.What’s a low-cost, high-impact way to do it?How do you make waves and get people interested, especially the fans that already follow you...

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Social Media in Foreign Language SOCIAL MEDIA IN FOREIGN LANGUAGE

blog article

Nov 12, 2018

Social media, with around 2.46 billion users around the globe in 2017, is a powerful tool to build your brand and promote your products in the foreign country. Like content marketing in foreign languages, your social media marketing in the new countr...

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9 Examples of Inbound Marketing that Brings Customers to You 9 EXAMPLES OF INBOUND MARKETING THAT BRINGS CUSTOMERS TO YOU

blog article

Nov 12, 2018

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services.The idea is that bringing potential customers to your website will familiarize them with your brand and...

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The Facebook Ads Learning Phase – What You Need To Know THE FACEBOOK ADS LEARNING PHASE – WHAT YOU NEED TO KNOW

blog article

Nov 12, 2018

The learning phase is Facebook’s way of trying to work out how to generate the best results possible from your campaign. They serve your ad to different people within your target audience to work out who is most likely to take your desired acti...

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The Future of Marketing Intelligence in Retail THE FUTURE OF MARKETING INTELLIGENCE IN RETAIL

whitepaper

Nov 12, 2018

The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and empowered than ever before, today’s consumers demand experiences that are relevant, real-time, and seam...

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 The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Nov 12, 2018

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative compa...

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 Delivering the continuous, connected customer journey DELIVERING THE CONTINUOUS, CONNECTED CUSTOMER JOURNEY

whitepaper

Nov 12, 2018

Digital business permits users to get what they need when, where, and how they need it. The traditional model of finding a new customer, selling to them, and then moving on to the next opportunity has changed. Research has consistently shown that it ...

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 Energy companies achieve operational excellence through digital transformation ENERGY COMPANIES ACHIEVE OPERATIONAL EXCELLENCE THROUGH DIGITAL TRANSFORMATION

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Nov 12, 2018

Leading Oil & Gas and Utilities companies are pursuing digital transformation to drive operational excellence. As margin compression and energy distribution alternatives challenge profitability, organizations are implementing digital solutions that ...

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 From too many CMSes to a single content hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Nov 12, 2018

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing c...

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 Get the Most Out of Salesforce by Extending ECM GET THE MOST OUT OF SALESFORCE BY EXTENDING ECM

whitepaper

Nov 12, 2018

Every organization wants to improve its sales processes and associated results, and effective use of Customer Relationship Management (CRM) software like Salesforce is critical to this goal. For an implementation to be successful, though, wide user a...

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 From Cliche to Mission Critical FROM CLICHE TO MISSION CRITICAL

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Nov 12, 2018

Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too. Read From Cliché to Mission Critical to find out how: The perception of stock imagery has changed Stock libraries have ev...

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 Beyond 1,000 Words BEYOND 1,000 WORDS

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Nov 12, 2018

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: Why the imagery you choose should be as strategic as the written mess...

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7 Ways to Use Pinterest to Drive Business Results 7 WAYS TO USE PINTEREST TO DRIVE BUSINESS RESULTS

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Nov 09, 2018

Pinterest is a powerful social platform that should not be overlooked. Their user base is constantly growing and businesses (especially e-commerce) see great ROI through Pinterest.As Pinterest says on their business page: "People come to Pintere...

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An Insider’s Guide to Promoting Banned Products on Social Media AN INSIDER’S GUIDE TO PROMOTING BANNED PRODUCTS ON SOCIAL MEDIA

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand.But if you represent one of those banned verticals, building a presence on the social...

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20 Ecommerce & Online Shopping Stats to Guide Your 2019 Strategy 20 ECOMMERCE & ONLINE SHOPPING STATS TO GUIDE YOUR 2019 STRATEGY

infographic

Nov 07, 2018

Are you planning your e-commerce marketing strategy for 2019? Want to know the key online shopping trends that will affect the direction of your business?Hosting Facts put together this infographic with a variety of helpful stats to help you in your ...

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How to Combine SEO & PPC for More Powerful Results HOW TO COMBINE SEO & PPC FOR MORE POWERFUL RESULTS

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team.Ultimately, the goal of both SEO and PPC is to attract people to your website.Faced with financial limitations, marketers are often dr...

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14 Ways to Avoid Creating Safe & Boring Content 14 WAYS TO AVOID CREATING SAFE & BORING CONTENT

blog article

Nov 07, 2018

There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is also just as imperative to know what type of content will grab their attention.

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5 Email Marketing Tactics to Increase Sales by 90% This Black Friday 5 EMAIL MARKETING TACTICS TO INCREASE SALES BY 90% THIS BLACK FRIDAY

blog article

Nov 06, 2018

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates...

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8 Marketing Strategies for Recruiters 8 MARKETING STRATEGIES FOR RECRUITERS

whitepaper

Nov 06, 2018

Building your employer brand isn’t an easy feat, in fact it’s long and drawn out, labour intensive work, and definitely doesn’t happen rapidly. It’s essential for you to become an active member in building your employer brand ...

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Creating Drafts and Experiments CREATING DRAFTS AND EXPERIMENTS

video

Nov 06, 2018

Learn how to create campaign drafts and experiments for your Search and Display Network campaigns. We'll create a draft campaign and then run an experiment to measure the impact of a Manual CPC vs. Target CPA bid strategy.

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The Next Generation Of B2B Marketing Automation THE NEXT GENERATION OF B2B MARKETING AUTOMATION

whitepaper

Nov 05, 2018

Modern-day sales and marketing efforts are about working as a cohesive unit and aligning both operations. Furthermore, the focus is to have a holistic account-based approach, where the entire messaging is centered around target accounts. Accounts are...

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26 Marketing Strategies to Expand Your Business in 2019 26 MARKETING STRATEGIES TO EXPAND YOUR BUSINESS IN 2019

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Nov 05, 2018

Are you looking for ways to expand your business in 2019? Want to know the marketing strategies that will generate big results over the next 12 months?Our experts at Red Website Design share 26 online marketing tactics you should try in this infograp...

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5 Commonly-Made Ecommerce Content Marketing Mistakes That Lose You Customers 5 COMMONLY-MADE ECOMMERCE CONTENT MARKETING MISTAKES THAT LOSE YOU CUSTOMERS

blog article

Nov 04, 2018

Content marketing is becoming increasingly popular among businesses both big and small. It's no wonder – content is king, after all. For a long time, e-commerce stores stayed away from content marketing, believing that it would be harder fo...

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Which Social Media Platform Your Business Should Choose - and Why WHICH SOCIAL MEDIA PLATFORM YOUR BUSINESS SHOULD CHOOSE - AND WHY

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Nov 04, 2018

All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine.

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10 Tactics to Grow Your Ecommerce Customer Base 10 TACTICS TO GROW YOUR ECOMMERCE CUSTOMER BASE

blog article

Nov 02, 2018

The problem with these terms is they make growth seem like it’s a simple 1-2-3 process or the result of some sort of underhanded campaign. The truth is far different. Growth comes from hard work and smart strategies. But that’s not to say...

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Mobile Marketing Accountability MOBILE MARKETING ACCOUNTABILITY

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Nov 02, 2018

As a marketer, you can increase your high-performance efforts and create enterprise value with proper investments like location intelligence.Despite the advances in media measurement, analytics, models, and attribution, most CMOs still struggle to qu...

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What WHAT'S WORKING NOW IN ONLINE MARKETING?

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Nov 02, 2018

Whether you have an online business, a service business, a coaching business, or an offline business that uses the internet to get new customers, the rules of the game are changing and they’re changing FAST. While you could say that Online mark...

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5 Tips to Increase your Facebook Marketing ROI 5 TIPS TO INCREASE YOUR FACEBOOK MARKETING ROI

blog article

Nov 02, 2018

There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want...

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15 Tips to Spam-Proof Your Email Marketing Campaigns 15 TIPS TO SPAM-PROOF YOUR EMAIL MARKETING CAMPAIGNS

blog article

Nov 02, 2018

Email is essential to any inbound marketing strategy. It’s reported that 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Email is also one of the best ways to communicate with potential customers a...

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The Essential Guide to Getting Started with Influencer Marketing THE ESSENTIAL GUIDE TO GETTING STARTED WITH INFLUENCER MARKETING

blog article

Nov 01, 2018

Just a decade or two ago, you could not watch even ten minutes of a TV show without being interrupted by an ad. Then services such as DVR, on-demand streaming and adblockers came to life, enabling you to have an ad-free experience when consuming cont...

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Marketing Your Fitness Business on Mobile and Online in 2018 MARKETING YOUR FITNESS BUSINESS ON MOBILE AND ONLINE IN 2018

whitepaper

Nov 01, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your ftness business easy to fnd on mobile and online, which—like it or not—is where most services get shared and discovered. From your f...

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Just Getting Started with Influencer Marketing? 6 Things You Should Know JUST GETTING STARTED WITH INFLUENCER MARKETING? 6 THINGS YOU SHOULD KNOW

blog article

Nov 01, 2018

According to the World Federation of Advertisers, 65% of multinational brands will increasetheir influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in t...

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Here’s How to Improve Google Search HERE’S HOW TO IMPROVE GOOGLE SEARCH

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve.The community responded with bright suggestions that made sense for Google and web publishers.While there were a few tweets with predictable complaints, th...

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How to Make Your Content Work for Lead Gen HOW TO MAKE YOUR CONTENT WORK FOR LEAD GEN

blog article

Nov 01, 2018

In this industry, it’s easy to get caught up in the hype of content generation, volume marketing, and business promotion. And, yes, these are all important facets of today’s online business community, but a crucial feature of the digital ...

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18 Email Design Tips for More Effective Email Marketing Campaigns 18 EMAIL DESIGN TIPS FOR MORE EFFECTIVE EMAIL MARKETING CAMPAIGNS

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Nov 01, 2018

Are you looking for ways to improve your email marketing campaigns? Want to create better-looking, responsive emails which convince subscribers to take action? The minds from Campaign Monitor, Emma and Email Monks got together to create this graphic ...

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Paid Search: Getting Started with Google Smart Campaigns PAID SEARCH: GETTING STARTED WITH GOOGLE SMART CAMPAIGNS

blog article

Nov 01, 2018

AdWords has officially been rebranded to Google Ads, but that’s not the only big change that was made to the platform. Google also has also launched Smart campaigns, an easy and automated way for small businesses to rank higher through paid sea...

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A Beginner A BEGINNER'S GUIDE TO CONTENT CURATION FOR SEO

blog article

Nov 01, 2018

Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.Put simply: you turn content that has already created by you or others into your own new piece of content.To ...

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What Social Media Trends Do You See in 2019? WHAT SOCIAL MEDIA TRENDS DO YOU SEE IN 2019?

blog article

Oct 31, 2018

Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. So, each year, I attempt to provide a little more meat to the trend discussion by sharing ...

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Why Digital Marketing Strategy Should be Driven by Data? WHY DIGITAL MARKETING STRATEGY SHOULD BE DRIVEN BY DATA?

blog article

Oct 31, 2018

One of the prime aspects of data-driven Digital Marketing is that the strategies are built on insights derived by acquiring big data, data analysis or consumer interactions and arrangements to perform future events. The in-depth understanding of the ...

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Reinventing Business with Automation REINVENTING BUSINESS WITH AUTOMATION

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Oct 31, 2018

Digital business automation helps scale your operations, improve customer experiences and control costs Enterprise automation is not what it used to be In both business and technology, automation now streamlines functions that only a short time ago s...

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Process Excellence In The Digital Age Of The Customer PROCESS EXCELLENCE IN THE DIGITAL AGE OF THE CUSTOMER

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Oct 31, 2018

A compelling vision for process excellence Transforms customer-facing processes and digitizes operational processes. The move to digital business is not just an imperative, it is a fundamental shift. The role of process in digital transformation is c...

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11 Things Health Leaders Need To Know About Social Media & Marketing 11 THINGS HEALTH LEADERS NEED TO KNOW ABOUT SOCIAL MEDIA & MARKETING

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketing of technology and public health have great disparities, b...

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5 Essential Sales & Marketing KPIs and Dashboards 5 ESSENTIAL SALES & MARKETING KPIS AND DASHBOARDS

blog article

Oct 30, 2018

It is critical to have an automatic way to track your cost-per-lead on all campaigns because it tells you which are the most cost-efficient and deliver the highest ROI. And given all the campaigns you probably have going on at once, you don’t h...

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The Ultimate Local SEO Guide THE ULTIMATE LOCAL SEO GUIDE

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Oct 30, 2018

Do you provide a localized service that people search for on Google? Want your website to outrank your local competitors?On Blast Blog share their guide to improving local SEO in this infographic.They break things down into the following sections:Goo...

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Let’s Be Sensible about Social Media Marketing LET’S BE SENSIBLE ABOUT SOCIAL MEDIA MARKETING

blog article

Oct 30, 2018

Some still thumb their nose at social media, but, social media marketing is not a waste of time just as much as it isn’t the solution to all your marketing woes. Social media is just another channel where you can connect with your audience. How...

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Digital Marketing: How the AWS Cloud Enables Dynamic Product Differentiation DIGITAL MARKETING: HOW THE AWS CLOUD ENABLES DYNAMIC PRODUCT DIFFERENTIATION

whitepaper

Oct 29, 2018

Digital marketers saw the cloud as a better way to distribute static content because it enabled the fast build out and simple scaling of websites. Handling spikes in traffic when new products were introduced became a trivial task for these early adop...

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5 Ways Ecommerce Brands Should Approach Content Marketing 5 WAYS ECOMMERCE BRANDS SHOULD APPROACH CONTENT MARKETING

blog article

Oct 29, 2018

Ecommerce is the present and the future.Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy.As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerc...

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6 Powerful Emotions and How to Use Them in Your Content Marketing 6 POWERFUL EMOTIONS AND HOW TO USE THEM IN YOUR CONTENT MARKETING

blog article

Oct 29, 2018

And emotions do not just influence what we share – they also influence what we buy and how we make a buying decision. Contrary to what many of us may believe, buying decisions are 80% emotional and only 20% based on logic.

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What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prosp...

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12 Social Media Mistakes Which are Damaging Your Business 12 SOCIAL MEDIA MISTAKES WHICH ARE DAMAGING YOUR BUSINESS

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Oct 29, 2018

It's easy to make a mistake on social, and for the most part, your audience will forgive a minor error  after all, we've all done the same from time to time.But there are some issues that can not only be easily avoided, but should be at ...

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The State of Pay Per Click 2018-2019 THE STATE OF PAY PER CLICK 2018-2019

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Oct 29, 2018

While organic search and SEO is crucial to digital marketing, your efforts will be complemented by paid investment, utilizing PPC ads to maximize exposure.According to research, up to 80% of marketers now allocate at least some ad budget to search, s...

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How Do I Pick the Right Marketing Agency for My Business? HOW DO I PICK THE RIGHT MARKETING AGENCY FOR MY BUSINESS?

blog article

Oct 28, 2018

With the consistent popularity and consumption of online content, entrepreneurs cannot deny that digital marketing plays a huge role in the growth of a company.There are roughly two billion social network users in the world that you can connect with ...

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Opposites Attract: How to Align Sales and Marketing OPPOSITES ATTRACT: HOW TO ALIGN SALES AND MARKETING

blog article

Oct 26, 2018

Marketers and salespeople are rarely on the same page. Why? Is it due to occupational discrimination or other factors? Let’s dive deep into the subject matter to see what hinders a happy marriage between sales and marketing teams, and how to cr...

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Da rienda suelta a la impresión en la era digital DA RIENDA SUELTA A LA IMPRESIÓN EN LA ERA DIGITAL

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Oct 26, 2018

Descubre cómo las industrias creativas están abriendo el camino hacia un futuro más brillante descargando el último reportaje de Canon: Think Creative. Recibe tu descarga gratuita hoy La impresión sigue siendo la esencia de la creatividad La creativi...

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Driving Sales Behavior with Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

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Oct 26, 2018

The Power of Good Experiences Incentives make the world go round, but incentives don’t always have to be cold hard cash. Implementing a non-cash rewards system is a highly effective motivator. This includes gift cards, points, travel awards, charity...

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Change the Sales Rep Experience, Improve the Customer Experience. CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE.

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Oct 26, 2018

We live in an age when everything is at our fingertips through devices, Amazon-style ease-of-use, and lightning-fast technology. In 2018, seamless convenience is a consumer expectation. That same expectation has seeped into the arena of business-to-...

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

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Oct 26, 2018

Getting accurate and reliable information about the state of the deals in your pipeline is the key to a happy sales force. Wouldn’t it be nice if instead of hostile interrogations to find out the state of your deals, you can engage in enlightened and...

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Content Writing Tips to Improve Your WordPress Blog CONTENT WRITING TIPS TO IMPROVE YOUR WORDPRESS BLOG

blog article

Oct 25, 2018

Content marketing is one of the most discussed topics among marketers and for a good reason. People have noticed that blog content is more than just a bunch of words on the screen. High-quality content is a combination of talented writing and psychol...

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23 Metrics to Measure Content Marketing Success 23 METRICS TO MEASURE CONTENT MARKETING SUCCESS

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Oct 25, 2018

Are you looking for ways to measure the success of your content marketing strategy? Want to know the metrics you should track to best ensure your efforts are producing real results? The team from SEMrush share their essential metrics to keep an eye o...

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5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, wh...

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even ...

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How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

A good email strategy is the perfect blend of effective subject lines, engaging content and images, no over-selling or spamming customers, and making sure you build around what works for you.There are a multitude of email metrics you should track; th...

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100 Free Marketing Tools to Help You Grow Your Business 100 FREE MARKETING TOOLS TO HELP YOU GROW YOUR BUSINESS

infographic

Oct 24, 2018

The right tools can help you maximize your digital marketing time, and improve performance with less effort - but with so many tools now available, it's hard to know which is best for which aspect, or even, what each tool does, exactly.

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Breathe New Life into Your Content Marketing Strategy BREATHE NEW LIFE INTO YOUR CONTENT MARKETING STRATEGY

blog article

Oct 24, 2018

These days, most companies understand the value in content marketing. Just because you’re doing content marketing, though, that doesn’t mean you’re deriving the maximum value from it.

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The changing dynamics of B2B commerce THE CHANGING DYNAMICS OF B2B COMMERCE

whitepaper

Oct 23, 2018

As B2B companies embrace the reality of online sales, they must also adapt to buyers’ expectations for the experiences associated with B2C transactions. However, B2C orders are generally small, single-product shipments that can fit inside a sta...

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3 Little Things Which Make Your Social Media Look Unprofessional 3 LITTLE THINGS WHICH MAKE YOUR SOCIAL MEDIA LOOK UNPROFESSIONAL

blog article

Oct 23, 2018

Is unprofessional the right word here? Partly, yes. But it’s more than that there are a few little tells which undermine the credibility of your social media streams from a user’s point of view, particularly the more savvy users who have ...

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3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey 3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tid...

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How to Use Facebook Ads to Get Business Leads HOW TO USE FACEBOOK ADS TO GET BUSINESS LEADS

blog article

Oct 22, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on yo...

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5 Ways to Up Your Digital Marketing Game in 2019 5 WAYS TO UP YOUR DIGITAL MARKETING GAME IN 2019

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019  the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of bra...

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Why You Should Create a Calendar to Manage Your Social Media Posts WHY YOU SHOULD CREATE A CALENDAR TO MANAGE YOUR SOCIAL MEDIA POSTS

infographic

Oct 22, 2018

Are you struggling to keep on top of your social media posts? Want to create a calendar to plan your social media posting schedule? It helps keep track of what’s performing, so you can upkeep your content quality and consistency. It keeps your ...

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3 Online Markets You Can’t Afford to Overlook 3 ONLINE MARKETS YOU CAN’T AFFORD TO OVERLOOK

blog article

Oct 22, 2018

It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers.What is less known is that there are second tier marketplaces...

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The Psychology of Generating Leads On Facebook THE PSYCHOLOGY OF GENERATING LEADS ON FACEBOOK

blog article

Oct 22, 2018

Facebook has been an invaluable resource for generating leads. There are several different business models for generating leads on Facebook, and while I’m not going to get into these too much, it’s still good to give a brief review. Faceb...

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8 Winning Strategies to Succeed with Social Media Advertising 8 WINNING STRATEGIES TO SUCCEED WITH SOCIAL MEDIA ADVERTISING

blog article

Oct 21, 2018

Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram's more than 2 billion users represent the largest collection of prospective customers in the world. So not using the...

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Why Digital Marketing Is an Essential Investment WHY DIGITAL MARKETING IS AN ESSENTIAL INVESTMENT

blog article

Oct 21, 2018

Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: That’s where the money is.Similarly, businesses increasingly und...

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6 Brands Nailing Twitter Marketing Today 6 BRANDS NAILING TWITTER MARKETING TODAY

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. While that should be a good thing, it also means we don’t need to talk about it as much. Because of that, it can easily be overlooked or forgotten about as the pow...

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5 Ways to Engage Subject Matter Experts in Content Marketing 5 WAYS TO ENGAGE SUBJECT MATTER EXPERTS IN CONTENT MARKETING

blog article

Oct 17, 2018

The input of subject matter experts SMEs is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content source...

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Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click  advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don&rsq...

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The Evolution of Inbound Marketing THE EVOLUTION OF INBOUND MARKETING

blog article

Oct 17, 2018

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the mark...

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Why Are B2B Marketers Struggling to Engage Targeted Prospects? WHY ARE B2B MARKETERS STRUGGLING TO ENGAGE TARGETED PROSPECTS?

blog article

Oct 17, 2018

B2B Marketers out there are also to blame because they’re not producing the right kind of content for their sales teams. B2B Marketers are all trying to win the Google war and producing content designed to engage a Google spider but not a legit...

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How To Make Content Curation Work For An SEO Strategy HOW TO MAKE CONTENT CURATION WORK FOR AN SEO STRATEGY

blog article

Oct 17, 2018

Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing informati...

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What Digital Marketers Can Learn From Their Analytics Data WHAT DIGITAL MARKETERS CAN LEARN FROM THEIR ANALYTICS DATA

blog article

Oct 17, 2018

If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.Your analytics data can, of course, tell ...

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 State of CJO STATE OF CJO

whitepaper

Oct 17, 2018

The State of CJO 2018 is Yieldify’s inaugural survey into the current state of Customer Journey Optimization (CJO) in e-commerce. The report is one of the first to take a comprehensive look at Customer Journey Optimization as a distinct practice. In ...

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<strong>How Archiving Solves Major Social Media Headaches</strong> HOW ARCHIVING SOLVES MAJOR SOCIAL MEDIA HEADACHES

whitepaper

Oct 17, 2018

Social media has changed the way people communicate, and is even essential in certain job functions and industries. This creates both a challenge and an opportunity for businesses. The key is having oversight over all communication tools, not just &...

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 Montblanc Case Study MONTBLANC CASE STUDY

whitepaper

Oct 17, 2018

Montblanc has been a consistent presence in the luxury market for nearly a century. As a celebrated creator of writing instruments, watches, jewelry, fragrance and more the challenge was to bring the luxury experience to life online. Montblanc worked...

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 How Megabus Used Yieldify To Optimize The Customer Booking Journey HOW MEGABUS USED YIELDIFY TO OPTIMIZE THE CUSTOMER BOOKING JOURNEY

whitepaper

Oct 17, 2018

Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the brand to the USA in 2006, with the mission of providing affordable an...

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What Is Dark Social and Why Is It Important to Marketing? WHAT IS DARK SOCIAL AND WHY IS IT IMPORTANT TO MARKETING?

whitepaper

Oct 16, 2018

Dark social is the idea that the sharing of content and associated links to content that is visible to brands is only a small percentage of what is actually happening in the digital social space. Most brands are just waking up to the challenge that t...

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7 Digital Marketing Strategies and How to Plan Your Own Campaign 7 DIGITAL MARKETING STRATEGIES AND HOW TO PLAN YOUR OWN CAMPAIGN

blog article

Oct 16, 2018

When you're growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There's already enough to do -- how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?

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5 Ways B2B Brands Should Use Social Media 5 WAYS B2B BRANDS SHOULD USE SOCIAL MEDIA

infographic

Oct 16, 2018

During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social. Based on the insights they presented, it became clear that no matter whether your company is ...

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The Future of SEO: 50+ Stats Showing the Rise of Voice Search THE FUTURE OF SEO: 50+ STATS SHOWING THE RISE OF VOICE SEARCH

infographic

Oct 16, 2018

Are you wondering what the future holds for search engine optimization? Are you aware of the biggest search trend that will likely affect how visitors land on your site? SE Ranking share the stats you need to know about the rise of voice search in th...

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3 Facebook Marketing Strategies to Grow Your Brand 3 FACEBOOK MARKETING STRATEGIES TO GROW YOUR BRAND

blog article

Oct 16, 2018

With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industr...

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4 Simple Tactics to Improve Your Social Media Efforts 4 SIMPLE TACTICS TO IMPROVE YOUR SOCIAL MEDIA EFFORTS

blog article

Oct 16, 2018

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t sta...

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4 Ways Dynamic Content Can Increase Ecommerce Conversions 4 WAYS DYNAMIC CONTENT CAN INCREASE ECOMMERCE CONVERSIONS

blog article

Oct 16, 2018

You have invested a lot of time and money into developing an ecommerce store. And now you expect to generate high sales. But sadly, you cannot generate sales and increase ecommerce conversions just by having an ecommerce store. You have to make an ef...

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Why You Should Diversify Your Marketing Channels WHY YOU SHOULD DIVERSIFY YOUR MARKETING CHANNELS

blog article

Oct 16, 2018

Summer 2018 was wild in the digital marketing community. Anyone dealing in the online sales and marketing space has felt the effects of the European Union's General Data Protection Regulation GDPR, the Facebook-Cambridge Analytica data scandal an...

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The KuppingerCole Leadership Compass for Identity Provisioning THE KUPPINGERCOLE LEADERSHIP COMPASS FOR IDENTITY PROVISIONING

whitepaper

Oct 16, 2018

The KuppingerCole Leadership Compass for Identity Provisioning is an analyst report that provides an overview of the major vendors in this space and their product features and functionality. The report provides in depth analysis into the key capabili...

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<strong>Intelligent Content, Incredible Experiences</strong> INTELLIGENT CONTENT, INCREDIBLE EXPERIENCES

whitepaper

Oct 16, 2018

Today, marketers are competing with brands that lure their customers not only with products and services, but also with individual experiences. And they’re setting some healthy expectations, from recommending a movie customers will love to incl...

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3 Social Media Marketing Tactics Which Need to be Retired 3 SOCIAL MEDIA MARKETING TACTICS WHICH NEED TO BE RETIRED

blog article

Oct 16, 2018

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing...

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Finance is moving to the Cloud: Are you ready? FINANCE IS MOVING TO THE CLOUD: ARE YOU READY?

whitepaper

Oct 16, 2018

As the trend of moving to the Cloud continues to flow from business function to business function, other trends are emerging. As organizations transform to eliminate complex functions, standardize and integrate systems to reduce costs, and minimize n...

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The Loyalty Divide: Operator and Consumer Perspectives Restaurants 2018 THE LOYALTY DIVIDE: OPERATOR AND CONSUMER PERSPECTIVES RESTAURANTS 2018

whitepaper

Oct 16, 2018

In today’s booming world of dining the competition for loyalty is fierce. In just one city block you might find half a dozen artisan coffee shops, independent diners and high-end restaurants all jostling for customers. Consequently it’s n...

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The Loyalty Divide: Operator and Consumer Perspectives Hotels 2018 THE LOYALTY DIVIDE: OPERATOR AND CONSUMER PERSPECTIVES HOTELS 2018

whitepaper

Oct 16, 2018

As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook i...

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<strong>Offer: Veritas 360 Data Management Suite</strong> OFFER: VERITAS 360 DATA MANAGEMENT SUITE

whitepaper

Oct 16, 2018

With this suite you can :

  • Modernize all aspects of data management, whether on-
    premises or in the cloud
  • Simplify deployments with a single, integrated technology portfol...

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<strong>The Magic of AI in a Content-driven World</strong> THE MAGIC OF AI IN A CONTENT-DRIVEN WORLD

whitepaper

Oct 16, 2018

We’re in the midst of a content explosion. Consumers expect to have personalized, relevant experiences at all times, in all places, and on all platforms. An IDC survey cites that 85 percent of marketing professionals feel under pressure to crea...

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Creating the Coveted Hotel Guest Experience: Hotelier Perspective CREATING THE COVETED HOTEL GUEST EXPERIENCE: HOTELIER PERSPECTIVE

whitepaper

Oct 16, 2018

For some hoteliers, embracing technology to enhance guest service and improve operations has been a tepid affair. Though cost is always a factor, more often than not, it is their perspective that is restraining them.

To help hoteliers ...

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Hotel Food and Beverage Directors: Staying Ahead of Consumer Trends HOTEL FOOD AND BEVERAGE DIRECTORS: STAYING AHEAD OF CONSUMER TRENDS

whitepaper

Oct 16, 2018

For hotel food and beverage directors, there are few things as important as staying ahead of consumer trends. And there is no better way to achieve that goal than by identifying and adopting innovations that enhance guest experiences.

...

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Content Marketing Trends to Watch in 2019 CONTENT MARKETING TRENDS TO WATCH IN 2019

blog article

Oct 15, 2018

Content marketing is an essential part of any digital marketing strategy. It’s what your users care about — it not only helps solve their problems but also guides them to conversion. As the Internet evolves, one thing stays constant: the ...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces  easy enough for a...

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8 Ways to Make the Most of Your Digital Marketing Budget Surplus 8 WAYS TO MAKE THE MOST OF YOUR DIGITAL MARKETING BUDGET SURPLUS

blog article

Oct 13, 2018

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra lean for the balance of the year and risk falling short of your goals. Spend too littl...

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What are Google Responsive Ads? WHAT ARE GOOGLE RESPONSIVE ADS?

blog article

Oct 12, 2018

What if you could create better, smarter advertisements without investing a ton of time? With Google’s responsive search ads, you can, thanks to advanced machine learning technology that delivers the best-performing ad to your target audience.

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Is the Influencer Marketing Bubble About to Burst? IS THE INFLUENCER MARKETING BUBBLE ABOUT TO BURST?

blog article

Oct 12, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of if not the hottest trends, encouraging B2B marketers to rethink the way t...

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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy 21 MARKETING AUTOMATION STATS THAT WILL MAKE YOU RETHINK YOUR MARKETING STRATEGY

infographic

Oct 12, 2018

In this infographic, Invesp shares a variety of important stats about the current state of marketing automation. Use this piece as a guide to streamlining your marketing process and stimulate business growth.

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The Dos and Don’ts of Nonprofit Email Marketing THE DOS AND DON’TS OF NONPROFIT EMAIL MARKETING

blog article

Oct 12, 2018

When you begin email marketing for your nonprofit, there are many things that you’ll learn to do, but you also need to know the things you absolutely shouldn’t be doing.As a nonprofit, you continuously need the support of people who value...

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How to Use the Exclamation Point for Successful Content Marketing HOW TO USE THE EXCLAMATION POINT FOR SUCCESSFUL CONTENT MARKETING

blog article

Oct 12, 2018

The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to o...

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Website Speed Impact on Inbound Marketing WEBSITE SPEED IMPACT ON INBOUND MARKETING

blog article

Oct 12, 2018

In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anyth...

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Hotels 2025: Emerging Technologies Destined to Reshape our Business HOTELS 2025: EMERGING TECHNOLOGIES DESTINED TO RESHAPE OUR BUSINESS

whitepaper

Oct 12, 2018

Predicting the future is impossible and attempting it might seem like folly. But as in most cases, it is the process – not the outcome – that matters more. For hotel leaders, anticipating consumer trends and seeking innovations that enhance guest exp...

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Marketing Goals Vs. Marketing Strategy MARKETING GOALS VS. MARKETING STRATEGY

blog article

Oct 11, 2018

Getting digital marketing right isn’t always easy  especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

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10 Social Media Marketing Tips for Restaurants 10 SOCIAL MEDIA MARKETING TIPS FOR RESTAURANTS

blog article

Oct 11, 2018

When completing the information about your restaurant on your social media accounts, make sure that you complete as much information as possible. The information you should include on your profile are your location, business hours, phone number, and ...

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The Importance of Social Media in Ecommerce THE IMPORTANCE OF SOCIAL MEDIA IN ECOMMERCE

infographic

Oct 11, 2018

Prima Software put together the infographic below which shares five fascinating stats that prove the growing value of social media in your Ecommerce marketing plans.

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5 Useful & Easy Google Ads Metrics You Should Monitor 5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR

blog article

Oct 11, 2018

There is no shortage of PPC metrics available.There is no shortage of PPC metrics that will be of zero use to the optimization of your campaigns.There is no shortage of debate among PPC practitioners about which metrics matter and which ones don&rsqu...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

People are already watching more video on Facebook than YouTube, the world’s second largest search engine. This is a conversion stage, turning strangers into prospects. Visitors are just checking you out, getting to know your brand.This video t...

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5 Ways to Optimize Your Instagram 5 WAYS TO OPTIMIZE YOUR INSTAGRAM

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with gre...

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2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers 2019 B2B CONTENT MARKETING TRENDS: THE 10 BIGGEST OPPORTUNITIES FOR MARKETERS

blog article

Oct 10, 2018

The 2019 edition has officially been released, and there are plenty of thought-provoking stats in just the first couple of pages; high-level attributes of top performers and clear opportunities for improvement.

Read More

The A-Zs of SEO in 2018 THE A-ZS OF SEO IN 2018

infographic

Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimisation? Need some help understanding the common SEO terminology?

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Social Media Promotion vs. SEO Best Practices SOCIAL MEDIA PROMOTION VS. SEO BEST PRACTICES

blog article

Oct 10, 2018

Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic ...

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How to Use Content Marketing to Build a Strong Business Brand? HOW TO USE CONTENT MARKETING TO BUILD A STRONG BUSINESS BRAND?

infographic

Oct 10, 2018

In order to utilize these digital platforms for your branding strategy, however, you must first have a good content marketing strategy. Unknown to many business owners, content marketing is one of the most effective ways to build a digital brand pres...

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5 E-commerce Lessons Every SMB Needs to Implement Today 5 E-COMMERCE LESSONS EVERY SMB NEEDS TO IMPLEMENT TODAY

blog article

Oct 10, 2018

The ecommerce space is crowded, and getting more competitive by the day. Small businesses face the unique challenge of having to do more with less by capturing consumers’ attention on little or no budget.

Read More

The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research su...

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5 Bad SEO Content Tactics You Should Have Abandoned Already 5 BAD SEO CONTENT TACTICS YOU SHOULD HAVE ABANDONED ALREADY

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house. They. Just. Won’t. Die. They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. And, if you let th...

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What You Need to Know About Instagram Stories for B2B Marketing WHAT YOU NEED TO KNOW ABOUT INSTAGRAM STORIES FOR B2B MARKETING

blog article

Oct 09, 2018

As Digiday noted last month, the popularity and versatile functionality of Instagram Stories have prompted advertisers to shift more of their ad spend to the platform. In the same piece, we learn that completion rates for Instagram Stories are on the...

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4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Pr...

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5 Bad SEO Content Tactics You Should Stop Using 5 BAD SEO CONTENT TACTICS YOU SHOULD STOP USING

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house.Die.They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. Despite all this, bad SEO content tactics pro...

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Why an SEO and PPC Strategy Wins Every Time WHY AN SEO AND PPC STRATEGY WINS EVERY TIME

blog article

Oct 08, 2018

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every...

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How To Generate More Leads With Your Website HOW TO GENERATE MORE LEADS WITH YOUR WEBSITE

blog article

Oct 08, 2018

There are some simple ways by which sales lead can be generated. Some companies are already using some of them. You can also engage your web development company on the strategies. So, without further ado, here are some of the ways to generate sales l...

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3 Ways to Automate Google Ads Without Knowing How to Code 3 WAYS TO AUTOMATE GOOGLE ADS WITHOUT KNOWING HOW TO CODE

blog article

Oct 08, 2018

The machines are coming, the machines are coming the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. As many have writt...

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4 Great Pinterest Tools For Blog Owners 4 GREAT PINTEREST TOOLS FOR BLOG OWNERS

blog article

Oct 08, 2018

If you need to attract more subscribers then this social platform is one of the best networks to take advantage of and bring more eyes to your content. Blog owners can gain exposure online as users like and share pins on the articles they love.

Read More

3 Ways to Save Money on Paid Search 3 WAYS TO SAVE MONEY ON PAID SEARCH

blog article

Oct 08, 2018

With such a high percentage of our money going to one channel, the inevitable questions surrounding its effectiveness come up. What am I getting for that money? How many new customers are attributed to paid search? What is my ROI?

Read More

45 Google Tips and Tricks to Aid In Your Everyday Life 45 GOOGLE TIPS AND TRICKS TO AID IN YOUR EVERYDAY LIFE

infographic

Oct 05, 2018

Having trouble finding something, but you know the website you saw it on? There's a simple trick for searching on a specific site. What to find trending discussions on a particular topic? Adding a hashtag to your query can provide that. Looking f...

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Why Facebook is Still Relevant in 2018 WHY FACEBOOK IS STILL RELEVANT IN 2018

blog article

Oct 05, 2018

In order to meet your business goals, you need to know who you are trying to attract. Buyer personas allow you to predict what types of customers will be interested in your business, which means you will have a better understanding of what advertisin...

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6 Steps to Create a Customer Persona that Drives Your Marketing Strategy 6 STEPS TO CREATE A CUSTOMER PERSONA THAT DRIVES YOUR MARKETING STRATEGY

infographic

Oct 04, 2018

If you want to maximize your marketing campaigns, you need to formulate details audience personas in order to better understand your targeting options, and boost appeal with those you most want to reach.

Read More

How To Combat Low Social Media Engagement HOW TO COMBAT LOW SOCIAL MEDIA ENGAGEMENT

blog article

Oct 04, 2018

Many businesses come to us for social media services, and in their initial approach, they mention that the content which they are publishing on their social media channels isn’t generating any engagement. This isn’t always a major problem...

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Will Google Discover Change SEO? WILL GOOGLE DISCOVER CHANGE SEO?

blog article

Oct 04, 2018

Google has recently made a major update with their new Google Discover search model launched at the end of September.Last year their feed update, which displayed more relevant content without the need to enter a search query, was successfully tested ...

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Digital PR and SEO: The Power Team for Today’s PR Initiatives DIGITAL PR AND SEO: THE POWER TEAM FOR TODAY’S PR INITIATIVES

blog article

Oct 04, 2018

Public relations (PR) has always been at the center of a brand’s communication strategy. A good PR campaign helps a brand form a mutually beneficial relationship with the public by increasing the public’s awareness about that brand and th...

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FICO® Enterprise Security Score: The Science of Cybersecurity Predictive Analytics FICO® ENTERPRISE SECURITY SCORE: THE SCIENCE OF CYBERSECURITY PREDICTIVE ANALYTICS

whitepaper

Oct 04, 2018

Predictive analytics provide the foresight to understand cybersecurity risk exposure.

Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of ...

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Examples of Valuable Marketing Content EXAMPLES OF VALUABLE MARKETING CONTENT

blog article

Oct 03, 2018

Successful marketing efforts in the age of online searching means providing value to your current and potential customers.What does providing valuable content mean? When people are looking for a solution to a need or problem they search the internet,...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Oct 03, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions.The internet also allows your customers to educate themselves before making a pu...

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How SEO and Social Media Intersect HOW SEO AND SOCIAL MEDIA INTERSECT

blog article

Oct 03, 2018

Have you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine optimization and social media are two very different marketing channels, but they have complementary effects on o...

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What’s Working Now in Internet Marketing WHAT’S WORKING NOW IN INTERNET MARKETING

blog article

Oct 02, 2018

I think it’s safe to say that 2017 was a wild ride for so many entrepreneurs whouse internet marketing to grow their business.Whether you have an online business, a service business, a coaching business, or an offline business that uses the int...

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14 Great Search Engines You Can Use Instead of Google 14 GREAT SEARCH ENGINES YOU CAN USE INSTEAD OF GOOGLE

blog article

Oct 02, 2018

Google is a behemoth in the search engine world. With its powerful algorithms, dominant advertising platform, and personalized user experience, Google is a force to be reckoned with.That said, Google’s easy-to-use interface and personalized use...

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How to Use Google Posts to Get More Traffic and Social Engagement HOW TO USE GOOGLE POSTS TO GET MORE TRAFFIC AND SOCIAL ENGAGEMENT

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Oct 02, 2018

Over the years, Google has turned its 'My Business' service from a simple NAP listing into a more holistic solution for businesses. With the latest developments, Google My Business now offers a whole range of features for presenting your busi...

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17 of the Best Sources of Content Marketing Ideas 17 OF THE BEST SOURCES OF CONTENT MARKETING IDEAS

blog article

Oct 02, 2018

Being creative can be physically painful and, as John Cleese said, the real secret to creativity is the ability to sit with the discomfort until the right solution comes along. Only those who know the agony of sitting with a blank sheet waiting for f...

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4 Reasons Why SEO is the Immune System of Your Digital Strategy 4 REASONS WHY SEO IS THE IMMUNE SYSTEM OF YOUR DIGITAL STRATEGY

blog article

Oct 02, 2018

Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but mo...

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The Latest Social Media Stats THE LATEST SOCIAL MEDIA STATS

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Oct 01, 2018

The average day sees 1.4 billion people log onto Facebook, 500 million tweets sent and 95 million photos are shared on Instagram. With this much content, the majority of social media platforms are putting algorithms in place to filter out irrelevant ...

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3 Steps to Creating a Social Media Promotion Budget 3 STEPS TO CREATING A SOCIAL MEDIA PROMOTION BUDGET

blog article

Oct 01, 2018

Sixty-nine percent of Americans use some form of social media. By using social media to promote your business, you have the chance to reach almost 225 million Americans every day. If utilized correctly, social media can increase traffic to your websi...

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The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Sep 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS Short Message Service, better known as text messagin has burst onto the scene as a top...

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Google Local Search Ads: Everything You Need to Know GOOGLE LOCAL SEARCH ADS: EVERYTHING YOU NEED TO KNOW

blog article

Sep 28, 2018

Google’s unveiled the next big thing in pay-per-click (PPC) advertising and local search advertisements. In the past, a lot of marketers and business owners struggled to see conversions with responsive text ads. That’s why Google’s ...

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4-Stage eCommerce Marketing Maturity Model 4-STAGE ECOMMERCE MARKETING MATURITY MODEL

blog article

Sep 28, 2018

In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly comp...

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Creating Viral Content CREATING VIRAL CONTENT

infographic

Sep 27, 2018

Viral content can generate thousands of new visitors to your website overnight and transform your business. It can even turn a simple website or product into a business. How is it done? Take a look at the following infographic for stats, essential el...

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Why Seasonality Matters in Digital Marketing WHY SEASONALITY MATTERS IN DIGITAL MARKETING

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital ma...

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7 Essentials for Any 2018 Digital Marketing Strategy 7 ESSENTIALS FOR ANY 2018 DIGITAL MARKETING STRATEGY

blog article

Sep 27, 2018

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type o...

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The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

infographic

Sep 26, 2018

But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal onlin...

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The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

The most common technologies demand generation marketers will test and deploy this year include account-based marketing technology, multichannel lead-nurturing  and content planning/syndication tools . However, before expanding your technology s...

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How do Social Platforms Protect Your Information? HOW DO SOCIAL PLATFORMS PROTECT YOUR INFORMATION?

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Sep 26, 2018

The social media era is also the consumer data era, where brands and businesses now have more insights into who you are, what you like, and how that can be used to better reach you with targeted ads in order to boost response.

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The New Rules of Email Marketing for Nonprofits THE NEW RULES OF EMAIL MARKETING FOR NONPROFITS

blog article

Sep 26, 2018

Just about every business on the planet uses email marketing to some extent and it’s not hard to guess why. Email consistently delivers double the ROI of any other digital channel. That’s why smart marketers have built an optimized strate...

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How to Boost Your Content Marketing Efforts By Planning Ahead HOW TO BOOST YOUR CONTENT MARKETING EFFORTS BY PLANNING AHEAD

blog article

Sep 25, 2018

Throughout the series, we’ll be bringing you insights, tips, and perspectives from some of the top marketing minds to help guide your content marketing strategy. With each entry, you’ll quickly learn proven methods, taking you from the ve...

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A Small Business Guide to Google Analytics A SMALL BUSINESS GUIDE TO GOOGLE ANALYTICS

infographic

Sep 24, 2018

It's the face of your business - whether you YouTube-tutorial your way to design it yourself, or you raised a budget to get it done by a pro, you know that every detail has been thought through. Hopefully, you did your best to make sure it was SE...

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12 New Realities of Inbound Marketing 12 NEW REALITIES OF INBOUND MARKETING

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change.It’s constantly reinventing, recycling and regenerating into the next phase.Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or...

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7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux—always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everyth...

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5 SEO Browser Extensions Every Digital Marketer Should Be Using 5 SEO BROWSER EXTENSIONS EVERY DIGITAL MARKETER SHOULD BE USING

blog article

Sep 24, 2018

A browser extension is a plug-in that extends the functionality of a web browser. Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, these tools can ...

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7 Steps to Create High-Converting Email Marketing Landing Pages 7 STEPS TO CREATE HIGH-CONVERTING EMAIL MARKETING LANDING PAGES

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Sep 24, 2018

Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your oppo...

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How to Win Online Marketing with Memes HOW TO WIN ONLINE MARKETING WITH MEMES

infographic

Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not unde...

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Digital Marketing Growth Strategies For Service Businesses DIGITAL MARKETING GROWTH STRATEGIES FOR SERVICE BUSINESSES

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient ...

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How to Use Storytelling to Boost Your Digital Marketing Efforts HOW TO USE STORYTELLING TO BOOST YOUR DIGITAL MARKETING EFFORTS

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Sep 20, 2018

Effective stories spark the release of oxytocin in our brains, which can increase trust in a situation, and the storyteller at the same time. Stories also elicit emotion, and emotional responses can have a greater influence on purchase intent than an...

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers 4 THINGS TO WATCH FOR WHEN RUNNING EMAIL MARKETING CAMPAIGNS FOR INTERNATIONAL CUSTOMERS

blog article

Sep 20, 2018

At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on the market, but what we often forget is that even with advanced marketing technologies, it’s next to impossible...

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Key trends for mastering digital marketing KEY TRENDS FOR MASTERING DIGITAL MARKETING

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded.

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Why Marketers Are Disenchanted with SEO WHY MARKETERS ARE DISENCHANTED WITH SEO

blog article

Sep 19, 2018

Many thought leaders, marketers, and brands have speculated that SEO is dead, but we’d argue that it most certainly isn’t. Rather, it’s being reborn. However, it appears to be fading as a core digital and content marketing strategy....

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

Startup Socials is a global community of entrepreneurs built to connect and empower people in the startup ecosystem. We host social and educational events around the globe where you can network, learn, and create new relationships for your current an...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

There’s more to being an influencer than having thousands of followers especially when .Needless to say, influencers influence. Their followers actually engage with their content, listen to what they have to say, and take action as a result of ...

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The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond THE FUTURE OF ECOMMERCE: 60 STATS AND TRENDS FOR 2019 AND BEYOND

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Sep 19, 2018

Are you wondering what the future holds for your eCommerce website? Want to know the future trends likely to decide the success of your online shop?Here’s a quick summary of the key points of focus:Personalized experience,Multiple shopping chan...

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How to Use Inbound Marketing to Empower Millennials to Donate to Local Charities HOW TO USE INBOUND MARKETING TO EMPOWER MILLENNIALS TO DONATE TO LOCAL CHARITIES

blog article

Sep 19, 2018

Millennials are no longer the up-and-coming generation that will soon be entering the workforce. Many of them are already here. They’re slowly moving into roles that include leaders, board members and donors. So if your local charity has yet to...

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Redefining Your Marketing Metrics:Success Isn’t All ROI REDEFINING YOUR MARKETING METRICS:SUCCESS ISN’T ALL ROI

blog article

Sep 19, 2018

As a marketer, we often have a few different ideas of what successat work means. Caught in this radical digital age, it’s a common belief that your marketing skills are measured by how much you increase page views, sales, open rates, leads, cus...

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Automated Marketing and CRM Put You in the Driver’s Seat of Inbound Sales AUTOMATED MARKETING AND CRM PUT YOU IN THE DRIVER’S SEAT OF INBOUND SALES

blog article

Sep 19, 2018

Inbound sales techniques have changed the dynamic. Rather than being in control of the sales process, the seller now functions more as a consultant. In some cases, s/he becomes a facilitator for a transaction. This opens up a new role possibility for...

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Social Media Engagement: a Long-Term Relationship with Your Customers SOCIAL MEDIA ENGAGEMENT: A LONG-TERM RELATIONSHIP WITH YOUR CUSTOMERS

blog article

Sep 18, 2018

Today, social media is where people go to find news or products, to chat with friends, share content and interact with brands. Companies have understood the relevant role of social media engagement and are using social channels to achieve a better un...

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Selecting and managing them for marketing promotion SELECTING AND MANAGING THEM FOR MARKETING PROMOTION

whitepaper

Sep 18, 2018

With millions of real humans now trying to build buzz for themselves online, the topic of influencer marketing has grown hot in recent years. Marketers, who have long known the persuasive power of a human face, are now chasing nodes in social network...

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Video Marketing Saturation Point Approaching VIDEO MARKETING SATURATION POINT APPROACHING

blog article

Sep 18, 2018

There is nothing new in the world. One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. And yes, the means and methods are changing, but the thrust of the cultural and behavioral motives ...

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SEO for Agencies: A Proven Guide to Unlocking Organic Growth SEO FOR AGENCIES: A PROVEN GUIDE TO UNLOCKING ORGANIC GROWTH

blog article

Sep 18, 2018

SEO can be a powerful engine for acquiring quality leads for your agency. This guide digs into the keyword and content strategies you need to adopt to excel at SEO for agencies. If you’re like most agencies, your top channels are probably going...

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Your Ultimate Social Media Checklist YOUR ULTIMATE SOCIAL MEDIA CHECKLIST

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Sep 18, 2018

If your answer was often, all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your daily requirements that you're left with little to no time to focus on your broader strategic goals, and implementing ...

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How social media has changed the way we look for work HOW SOCIAL MEDIA HAS CHANGED THE WAY WE LOOK FOR WORK

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates.

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Social media marketing is new buzzword for realtors SOCIAL MEDIA MARKETING IS NEW BUZZWORD FOR REALTORS

blog article

Sep 18, 2018

Real estate agents in the loop already know that their customers are all moving online. Eighty percent of all home buyers are looking online, according to Contactually. Furthermore, around half of them are searching through properties on their mobile...

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Social Media Best Practices for e-Commerce Businesses SOCIAL MEDIA BEST PRACTICES FOR E-COMMERCE BUSINESSES

blog article

Sep 17, 2018

Every e-commerce business ostensibly knows that a solid presence on social media is important to the growth of their bottom line, but not every e-commerce business does social media well. For every story like Adidas selling out of a pre-release sneak...

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Social Media, Social Life SOCIAL MEDIA, SOCIAL LIFE

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Sep 16, 2018

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - te...

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Why is Digital Marketing Important & Essential for Startup Growth? WHY IS DIGITAL MARKETING IMPORTANT & ESSENTIAL FOR STARTUP GROWTH?

blog article

Sep 15, 2018

No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of start...

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The Top 7 Social Media Marketing Trends Going Into 2019 THE TOP 7 SOCIAL MEDIA MARKETING TRENDS GOING INTO 2019

blog article

Sep 14, 2018

We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be. However, social media is constantly cha...

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An Update on Social Media Trends at the Midway Point of 2018 AN UPDATE ON SOCIAL MEDIA TRENDS AT THE MIDWAY POINT OF 2018

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Sep 13, 2018

Everyone's got predictions. At the start of every year, every digital marketing expert and social media enthusiast puts together notes on where they think things are headed, in order to showcase their knowledge and understanding, and test their i...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listening and research. B2B marketers who want to successfully build an engaged following on social media mus...

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10 Types of Visual Content You Should Consider for Your Marketing Strategy 10 TYPES OF VISUAL CONTENT YOU SHOULD CONSIDER FOR YOUR MARKETING STRATEGY

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Sep 12, 2018

Are you looking for ways to add more visuals into your marketing strategy? Want to know the types of visuals that are working well, and generating results for others?

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Influencer & Content Marketing: Solving the Confluence Equation INFLUENCER & CONTENT MARKETING: SOLVING THE CONFLUENCE EQUATION

blog article

Sep 10, 2018

The framing of influencer marketing as a tactic driven by celebrities or YouTube stars is outdated, and not especially relevant in the B2B space. This approach is not about attaching your brand’s name to some popular or trendy individual for th...

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscriber...

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3 Ways to Effectively Boost SEO 3 WAYS TO EFFECTIVELY BOOST SEO

blog article

Sep 07, 2018

Search Engine Optimization as the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results. According to a recent survey, almost 100% of surv...

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3 Sure Fire Ways To Use Social Media For Lead Generation 3 SURE FIRE WAYS TO USE SOCIAL MEDIA FOR LEAD GENERATION

blog article

Sep 07, 2018

While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation. Considering that 90% of B2B top decision makers ...

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5 Brands Harnessing Blockchain for Marketing and Advertising 5 BRANDS HARNESSING BLOCKCHAIN FOR MARKETING AND ADVERTISING

blog article

Sep 07, 2018

Today, brands are exploring whether blockchain can help solve transparency issues in marketing and advertising. This is especially pertinent as GDPR and privacy concerns make data security even more important to consumers and enterprises alike.

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How SEO Fits into a Mixed-Channel Marketing Campaign HOW SEO FITS INTO A MIXED-CHANNEL MARKETING CAMPAIGN

blog article

Sep 06, 2018

In the digital world, it makes sense to view a marketing campaign with a digital-first mindset. It’s crucial, however, not to discard traditional advertising and marketing channels.The best approach to marketing your company, then, is to use bo...

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A Guide For Effective Social Media Automation A GUIDE FOR EFFECTIVE SOCIAL MEDIA AUTOMATION

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Sep 06, 2018

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no que...

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Social Media Content Management: How to Save Time Sharing Quality Content on Social Media SOCIAL MEDIA CONTENT MANAGEMENT: HOW TO SAVE TIME SHARING QUALITY CONTENT ON SOCIAL MEDIA

blog article

Sep 06, 2018

For most people, it’s somewhat a non-issue to let time pass them by as there’s still another tomorrow to try. But for busy business owners and project managers, lost time is tantamount to money lost. If you are a business no matter the si...

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7 SEO Trends Affecting Your Website in 2018 7 SEO TRENDS AFFECTING YOUR WEBSITE IN 2018

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Sep 06, 2018

How has your website fared on Google in 2018? Want to understand the SEO trends that have affected your traffic this year?

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Use The Pinterest Search Engine to Drive More Traffic USE THE PINTEREST SEARCH ENGINE TO DRIVE MORE TRAFFIC

blog article

Sep 06, 2018

Pinterest is not only a large social network but also serves as a powerful search engine that can provide valuable links to your personal brand’s website and it works much like Google search.

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Top AI and Machine Learning Trends of 2018 TOP AI AND MACHINE LEARNING TRENDS OF 2018

blog article

Sep 06, 2018

We’ve come a long way since the term artificial intelligence was coined by AI luminary John McCarthy at Dartmouth in 1955. Sixty-three years later, AI is transforming healthcare, fintech, and other industries across the spectrum. While the ques...

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6 Advanced Metrics to Determine How Social Media Achieves Business Goals 6 ADVANCED METRICS TO DETERMINE HOW SOCIAL MEDIA ACHIEVES BUSINESS GOALS

blog article

Sep 06, 2018

Many businesses struggle to measure their social media marketing activities. Marketers often cannot accurately determine how well their social media efforts generate leads or sales, improve ROI, or meet other specific business objectives.

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Pinterest Is So Much More Than Recipes And Crafts PINTEREST IS SO MUCH MORE THAN RECIPES AND CRAFTS

blog article

Sep 05, 2018

Believe it or not, Pinterest is one of the most effective marketing platforms out there. While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

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The Social Media Universe 2018 THE SOCIAL MEDIA UNIVERSE 2018

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Sep 05, 2018

Social media usage continues to rise, with the medium now a key part of our connective and interactive process. But while we all know that people are using social more and more, it's interesting to take a step back and consider just how significa...

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How to Find Almost Anything on Google HOW TO FIND ALMOST ANYTHING ON GOOGLE

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Sep 05, 2018

Everyone knows a couple of Google search tricks, a couple of operators they keep in mind, or a search request that brings up a game or entertaining result.

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20 Local SEO Stats and Facts for Success 20 LOCAL SEO STATS AND FACTS FOR SUCCESS

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Sep 05, 2018

Are you looking for ways to improve your local SEO? Want to understand the key factors that affect your local ranking on Google?AdviceLocal share the stats and facts you need to know in this infographic

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Lead Generation: Adopt a New Mindset to Fill Your Stadium LEAD GENERATION: ADOPT A NEW MINDSET TO FILL YOUR STADIUM

blog article

Sep 05, 2018

Close your eyes and visualize a 360-degree stadium with a stage in the middle of the field and a curtain running right down the middle of the stadium, dividing your audience in half. The dividing curtain separates your first two audiences and the sta...

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Where Will Digital Marketing Be 5 Years From Now? WHERE WILL DIGITAL MARKETING BE 5 YEARS FROM NOW?

blog article

Sep 05, 2018

We all know that things are changing quickly, and digital marketing has rapidly adapted to new mediums and customer demands over the years. With that in mind, what does the future hold? Where will digital marketing go in the next five years? 

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The Truth About Social Media THE TRUTH ABOUT SOCIAL MEDIA

blog article

Sep 04, 2018

For many, these numbers may come as no surprise. As some of us know personally, Zuckerberg’s behemoth dominates social media ad spend and fights with Google for the top spot in global digital ad spend.

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4 Brand-Building Tips on Using Instagram for Your Business 4 BRAND-BUILDING TIPS ON USING INSTAGRAM FOR YOUR BUSINESS

blog article

Sep 04, 2018

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales, and le...

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Are You Making These Content Marketing Mistakes? ARE YOU MAKING THESE CONTENT MARKETING MISTAKES?

blog article

Sep 03, 2018

As we move into the latter half of 2018, it’s a good time to review and reflect on the success of content marketing programs. Reviewing results may reveal new opportunities or signal areas where you may want to pivot. While there isn’t on...

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5 Common Digital Marketing Mistakes 5 COMMON DIGITAL MARKETING MISTAKES

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can b...

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How to Use Social Media to Improve Your SEO and Rank Higher on Google HOW TO USE SOCIAL MEDIA TO IMPROVE YOUR SEO AND RANK HIGHER ON GOOGLE

infographic

Sep 02, 2018

The links between social media and SEO have long been debated, with no clear consensus on the full benefits, or lack of them, in regards to how Google ranks pages. But there are some definite benefits, ways you can utilize social platforms to get mor...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little unea...

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How to Use Facebook Pages for Business HOW TO USE FACEBOOK PAGES FOR BUSINESS

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Aug 31, 2018

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines...

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SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google SEO COMPETITOR ANALYSIS: 5 STEPS TO DESTROY YOUR COMPETITION ON GOOGLE

infographic

Aug 31, 2018

Are you looking for ways to improve your ranking on Google? Want to analyze your competition and learn how to outrank them? Cognitive SEO share their guide to SEO competitor analysis in this infographic

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Top 15 Digital Marketing Tools for Content Marketing TOP 15 DIGITAL MARKETING TOOLS FOR CONTENT MARKETING

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email a...

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5 Ways to Construct the Perfect Social Strategy 5 WAYS TO CONSTRUCT THE PERFECT SOCIAL STRATEGY

blog article

Aug 31, 2018

As a newcomer to the marketing world, social media has quickly established its dominance as one of the top strategies businesses are using to market their business. As a platform that offers both a free and paid approach, social media sites can prove...

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What You Need to Know About Content Strategy. WHAT YOU NEED TO KNOW ABOUT CONTENT STRATEGY.

blog article

Aug 31, 2018

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you might be saying, aren’t content marketing and inbound marketing the ...

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5 Strategies to Manage a Remote Social Media Team 5 STRATEGIES TO MANAGE A REMOTE SOCIAL MEDIA TEAM

blog article

Aug 31, 2018

Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing...

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eCommerce Marketing: The Best Times to Send Emails ECOMMERCE MARKETING: THE BEST TIMES TO SEND EMAILS

blog article

Aug 31, 2018

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around t...

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Inbound vs. Outbound Marketing INBOUND VS. OUTBOUND MARKETING

blog article

Aug 30, 2018

As a sales professional, you’ve been there – do your deep breathing, reviewing the script and preparing to knock out your 50 cold calls for the day. You know there should be a better way, but it feels hopeless. There’s a way to get ...

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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing 5 KEY STEPS TO MAINTAINING BRAND IDENTITY IN YOUR DIGITAL MARKETING

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand i...

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12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts 12 SOCIAL MEDIA MANAGEMENT TOOLS TO HELP MAXIMIZE YOUR DIGITAL MARKETING EFFORTS

infographic

Aug 30, 2018

Automation gets a bad wrap - and in a lot of cases, justifiably so. Done wrong, automation can look spammy, robotic and really, just unprofessional. But done right, automation tools can save you a heap of time and effort, and make a huge difference t...

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How to Use Social Data to Run a Successful Content Marketing Campaign HOW TO USE SOCIAL DATA TO RUN A SUCCESSFUL CONTENT MARKETING CAMPAIGN

blog article

Aug 30, 2018

When you think about ways to utilize social media data - metrics like hashtag popularity or follower counts - the first thing which likely springs to mind is a social strategy, and how to tap into such to inform your process.

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The Importance of Facebook Remarketing THE IMPORTANCE OF FACEBOOK REMARKETING

blog article

Aug 30, 2018

Social media advertising has transformed the way businesses reach potential and existing customers online. Facebook, now with 2.2 billion users, remains one of the biggest players in the digital advertising space, having raked in a massive 40.7 billi...

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3 Signs It’s Time to Ditch a Digital Marketing Campaign. 3 SIGNS IT’S TIME TO DITCH A DIGITAL MARKETING CAMPAIGN.

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective ma...

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Why Video is a Must-Have Sales Tool WHY VIDEO IS A MUST-HAVE SALES TOOL

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Aug 29, 2018

It takes more effort to create the video, for sure, you need to have a good, creative idea, the capacity to capture it, and it needs to speak to your target consumers. But the stats clearly show the benefits.

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5 Ways a Screenwriting Beat Sheet Can Help Your Inbound Marketing Content 5 WAYS A SCREENWRITING BEAT SHEET CAN HELP YOUR INBOUND MARKETING CONTENT

blog article

Aug 29, 2018

Inbound marketing is all about taking a customer-driven approach to content rather than a traditional marketing and sales approach. Essentially, inbound marketing content positions the buyer persona as the hero of a story and your brand as the hero&r...

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Why You Should Still Be Marketing on Google Plus WHY YOU SHOULD STILL BE MARKETING ON GOOGLE PLUS

blog article

Aug 28, 2018

In the wake of even more algorithm changes on Facebook Pages, it seems as though these are nothing more than static websites that have no organic growth. The good news is that businesses can still build niche communities on Google Plus, which has the...

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5 Reasons Why Instagram Will Beat Facebook as Most Popular Social Media Network 5 REASONS WHY INSTAGRAM WILL BEAT FACEBOOK AS MOST POPULAR SOCIAL MEDIA NETWORK

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the...

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How to think strategically about email personalization HOW TO THINK STRATEGICALLY ABOUT EMAIL PERSONALIZATION

blog article

Aug 28, 2018

With 80% of consumers being more likely to make a purchase from a retailer that tailors the offer to their preferences, retail marketers should focus on personalizing email communications to further increase e-commerce revenue and customer loyalty.

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Google Expands Your Search Ads AGAIN! What You Need to Know GOOGLE EXPANDS YOUR SEARCH ADS AGAIN! WHAT YOU NEED TO KNOW

blog article

Aug 27, 2018

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates increase by 20% after m...

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How the New Instagram Graph API Is Changing Social Media Marketing HOW THE NEW INSTAGRAM GRAPH API IS CHANGING SOCIAL MEDIA MARKETING

blog article

Aug 27, 2018

The year 2018 is shaping up to be a big one for Instagram. The social media platform breached the billion-user milestone in June. We’ve seen the addition of exciting features such as IGTV, an Instagram meets YouTube-style app. But for those who...

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23 Social Media And Digital Marketing Best Practices That Are Actually Myths 23 SOCIAL MEDIA AND DIGITAL MARKETING BEST PRACTICES THAT ARE ACTUALLY MYTHS

blog article

Aug 26, 2018

When you are new to the game and have not your path to success, you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories

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Ecommerce Content Marketing: How To Create Content That Converts ECOMMERCE CONTENT MARKETING: HOW TO CREATE CONTENT THAT CONVERTS

blog article

Aug 25, 2018

A quick search on Google for “creating content that converts” will surface tons of articles that teach you every tactic available for ensuring that your content “converts”. But they left out one fundamental question. And well,...

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6 Essential Steps to Take Before Your First Ecommerce Sale 6 ESSENTIAL STEPS TO TAKE BEFORE YOUR FIRST ECOMMERCE SALE

blog article

Aug 25, 2018

In many ways, a digital business involves just as much red tape, logistics, and paperwork even if that paperwork isn’t on actual paper as any other business. In fact, you’ll have some additional things to consider that traditional busines...

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How to Turn One Ecommerce Customer into Ten HOW TO TURN ONE ECOMMERCE CUSTOMER INTO TEN

blog article

Aug 24, 2018

Getting more e-commerce customers to your website and through to buying something can be a serious challenge.No matter your niche, there's a lot of competition. And there's always Amazon and Walmart looming over the entire industry. So you ne...

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The Importance of a Good Social Media Bio THE IMPORTANCE OF A GOOD SOCIAL MEDIA BIO

blog article

Aug 24, 2018

With all the talk about social media algorithms and figuring out how to grow your account, we haven’t chatted about some back to basics topics like the importance of a good social media bio and profile picture. In this post, we’ll go over...

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6 Ways Pillar Pages Help Your Content Marketing 6 WAYS PILLAR PAGES HELP YOUR CONTENT MARKETING

blog article

Aug 24, 2018

We've been helping clients move to pillar pages to boost SEO rank for the core services they offer and problems they solve. Better SEO is one of the biggest reasons people are interested in pillar pages, but as we've helped more clients do th...

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Google Ads vs Facebook Ads: When to Use Each Ad Platform GOOGLE ADS VS FACEBOOK ADS: WHEN TO USE EACH AD PLATFORM

blog article

Aug 23, 2018

Imagine you're walking down the street and the sole of your much-loved sneaker finally separates. Your sock starts flapping in the wind. Now I need another pair of sneakers you exclaim, and a well-dressed man walks up with a pair in his hands. &q...

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How the Shopping Ad Auctions Work HOW THE SHOPPING AD AUCTIONS WORK

video

Aug 23, 2018

In the European Economic Area/Switzerland, a merchant can only participate in Shopping ads by using one or several Comparison Shopping Services. Each time an ad is eligible to appear for a search, it goes through the ad auction

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Boost your ad with extensions in Google Ads BOOST YOUR AD WITH EXTENSIONS IN GOOGLE ADS

video

Aug 23, 2018

Adding ad extensions to new campaigns. To add one or more ad extensions to a new campaign, start by clicking the New campaign button on the Campaigns tab of your AdWords dashboard as usual.

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business content ma...

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Push or Pull Marketing Which Drives Better Brand Consideration? PUSH OR PULL MARKETING WHICH DRIVES BETTER BRAND CONSIDERATION?

infographic

Aug 23, 2018

Research recently undertaken by Mention Me in conjunction with OnePoll discovered that consumers have a clear preference for certain types of marketing when it comes to discovering new brands.

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How to Measure Social ROI HOW TO MEASURE SOCIAL ROI

infographic

Aug 23, 2018

There are also issues in the way that modern consumers interact with different devices. A person might see an ad on social, or see a post from your Page, then buy your product in a physical store and generally, the path to purchase involves various t...

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Online Video Watching Habits 2018 ONLINE VIDEO WATCHING HABITS 2018

infographic

Aug 22, 2018

As anyone related to any form of digital marketing would likely be aware, video is the top performing content type, on pretty much all social networks.

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Insourcing vs. Outsourcing: What’s Best for My Digital Marketing? INSOURCING VS. OUTSOURCING: WHAT’S BEST FOR MY DIGITAL MARKETING?

blog article

Aug 22, 2018

This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand.

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How to Create Blog Content That Creates Paying Customers HOW TO CREATE BLOG CONTENT THAT CREATES PAYING CUSTOMERS

infographic

Aug 22, 2018

Are you wasting time and money blogging just for the sake of it? Want to create blog content that actually generates real leads and business for your company?

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5 Lessons from HUD 5 LESSONS FROM HUD'S "DIGITAL REDLINING" COMPLAINT AGAINST FACEBOOK

blog article

Aug 22, 2018

 The Department of Housing and Urban Development announced a formal complaint against Facebook for alleged digital redlining. This story has valuable insights to offer financial institution leaders even if they aren't immediately evident. Le...

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10 Ecommerce Marketing Experts Share Their Top Growth Strategy 10 ECOMMERCE MARKETING EXPERTS SHARE THEIR TOP GROWTH STRATEGY

blog article

Aug 21, 2018

I sought out ten of the top e-commerce experts to get their top strategies for growing an e-commerce business. Now, many of the experts in this article may be unknown to you, but that's because they're the people on the front lines of e-comme...

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How Voice Search Will Impact Digital Marketing in 2019 HOW VOICE SEARCH WILL IMPACT DIGITAL MARKETING IN 2019

blog article

Aug 21, 2018

With such a rapid increase in use, analysts predict that voice search will have a massive effect on digital marketing before 2020 even hits. That’s why businesses need to research now, and not later, how voice search will impact their digital m...

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7 Powerful Pinterest Strategies to Implement Right Now 7 POWERFUL PINTEREST STRATEGIES TO IMPLEMENT RIGHT NOW

infographic

Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

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Four Keys to Global Content Marketing Success FOUR KEYS TO GLOBAL CONTENT MARKETING SUCCESS

blog article

Aug 21, 2018

Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing SEO, social media promotion, newsletters, and online conversions.

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5 Skills Modern Content Marketers Needs 5 SKILLS MODERN CONTENT MARKETERS NEEDS

blog article

Aug 21, 2018

Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drives r...

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12 Scalable Lead Generation Tactics For Unmatched Agency Growth 12 SCALABLE LEAD GENERATION TACTICS FOR UNMATCHED AGENCY GROWTH

blog article

Aug 21, 2018

One of the hardest things for any growing agency is capturing leads at scale. In this guide, we’ll share unbeatable tactics you can use to grow not just a handful, but hundreds of leads. Read on to learn how. You’ve got a finely optimized...

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How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? HOW ACCURATE IS SOCIAL MEDIA SENTIMENT ANALYSIS IN MEASURING CONSUMER OPINION?

blog article

Aug 20, 2018

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to the current...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to a...

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How Voice and Responsive Search Ads will Revolutionize Google Ads HOW VOICE AND RESPONSIVE SEARCH ADS WILL REVOLUTIONIZE GOOGLE ADS

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face tha...

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COST-EFFECTIVE MARKETING COMMUNICATIONS STRATEGY FOR B2B COMPANIES COST-EFFECTIVE MARKETING COMMUNICATIONS STRATEGY FOR B2B COMPANIES

whitepaper

Aug 18, 2018

Nowadays, marketing communications play a significant role in business-to-business (B2B) marketing. Companies are trying to improve their activities and find the most effective way to allocate their budget to increase sales revenue. Not all companies...

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