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Stop Losing Money With Facebook Ads STOP LOSING MONEY WITH FACEBOOK ADS

blog article

Nov 13, 2018

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product sales. Without doing much research, they set it up, choose whatever settings sound best, and then sit back waiting for orga...

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How MSPs Can Overcome the Content Marketing Struggle HOW MSPS CAN OVERCOME THE CONTENT MARKETING STRUGGLE

blog article

Nov 13, 2018

If you’re an IT firm, go ahead and search your five biggest competitors. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. There’s a flip side to that, though. Because of content marketing&r...

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5 Reasons Why Your Facebook Ads Aren 5 REASONS WHY YOUR FACEBOOK ADS AREN'T CONVERTING

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversi...

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 How to create content that helps people remember your brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

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Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual i...

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 How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than lust a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

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How to create content that helps people remember your brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

whitepaper

Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual i...

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How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than lust a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

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How to create content that helps people remember your brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

whitepaper

Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual i...

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 How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than lust a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

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How to Remove Visual Brand Identity Challenges Using Technology HOW TO REMOVE VISUAL BRAND IDENTITY CHALLENGES USING TECHNOLOGY

whitepaper

Nov 13, 2018

Brands are more than lust a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume ...

Read More

 How to create content that helps people remember your brand HOW TO CREATE CONTENT THAT HELPS PEOPLE REMEMBER YOUR BRAND

whitepaper

Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual ...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

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Nov 13, 2018

Producing high quality content isn’t enough to earn you leads. You need an effective way to put it in front of the right people, at the right time. That’s where content syndication comes in. With the right marketing automation software, an expertly d...

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9 Examples of Inbound Marketing that Brings Customers to You 9 EXAMPLES OF INBOUND MARKETING THAT BRINGS CUSTOMERS TO YOU

blog article

Nov 12, 2018

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services.The idea is that bringing potential customers to your website will familiarize them with your brand and...

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The Facebook Ads Learning Phase – What You Need To Know THE FACEBOOK ADS LEARNING PHASE – WHAT YOU NEED TO KNOW

blog article

Nov 12, 2018

The learning phase is Facebook’s way of trying to work out how to generate the best results possible from your campaign. They serve your ad to different people within your target audience to work out who is most likely to take your desired acti...

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The Future of Marketing Intelligence in Retail THE FUTURE OF MARKETING INTELLIGENCE IN RETAIL

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Nov 12, 2018

The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and empowered than ever before, today’s consumers demand experiences that are relevant, real-time, and seam...

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 The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Nov 12, 2018

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative compa...

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 Delivering the continuous, connected customer journey DELIVERING THE CONTINUOUS, CONNECTED CUSTOMER JOURNEY

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Nov 12, 2018

Digital business permits users to get what they need when, where, and how they need it. The traditional model of finding a new customer, selling to them, and then moving on to the next opportunity has changed. Research has consistently shown that it ...

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 Energy companies achieve operational excellence through digital transformation ENERGY COMPANIES ACHIEVE OPERATIONAL EXCELLENCE THROUGH DIGITAL TRANSFORMATION

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Nov 12, 2018

Leading Oil & Gas and Utilities companies are pursuing digital transformation to drive operational excellence. As margin compression and energy distribution alternatives challenge profitability, organizations are implementing digital solutions that ...

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 From too many CMSes to a single content hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

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Nov 12, 2018

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing c...

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 Get the Most Out of Salesforce by Extending ECM GET THE MOST OUT OF SALESFORCE BY EXTENDING ECM

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Nov 12, 2018

Every organization wants to improve its sales processes and associated results, and effective use of Customer Relationship Management (CRM) software like Salesforce is critical to this goal. For an implementation to be successful, though, wide user a...

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 From Cliche to Mission Critical FROM CLICHE TO MISSION CRITICAL

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Nov 12, 2018

Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too. Read From Cliché to Mission Critical to find out how: The perception of stock imagery has changed Stock libraries have ev...

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 Beyond 1,000 Words BEYOND 1,000 WORDS

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Nov 12, 2018

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: Why the imagery you choose should be as strategic as the written mess...

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Which Social Media Platform Your Business Should Choose - and Why WHICH SOCIAL MEDIA PLATFORM YOUR BUSINESS SHOULD CHOOSE - AND WHY

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Nov 04, 2018

All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine.

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5 Tips to Increase your Facebook Marketing ROI 5 TIPS TO INCREASE YOUR FACEBOOK MARKETING ROI

blog article

Nov 02, 2018

There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want...

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15 Tips to Spam-Proof Your Email Marketing Campaigns 15 TIPS TO SPAM-PROOF YOUR EMAIL MARKETING CAMPAIGNS

blog article

Nov 02, 2018

Email is essential to any inbound marketing strategy. It’s reported that 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Email is also one of the best ways to communicate with potential customers a...

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Just Getting Started with Influencer Marketing? 6 Things You Should Know JUST GETTING STARTED WITH INFLUENCER MARKETING? 6 THINGS YOU SHOULD KNOW

blog article

Nov 01, 2018

According to the World Federation of Advertisers, 65% of multinational brands will increasetheir influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in t...

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Here’s How to Improve Google Search HERE’S HOW TO IMPROVE GOOGLE SEARCH

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve.The community responded with bright suggestions that made sense for Google and web publishers.While there were a few tweets with predictable complaints, th...

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How to Make Your Content Work for Lead Gen HOW TO MAKE YOUR CONTENT WORK FOR LEAD GEN

blog article

Nov 01, 2018

In this industry, it’s easy to get caught up in the hype of content generation, volume marketing, and business promotion. And, yes, these are all important facets of today’s online business community, but a crucial feature of the digital ...

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18 Email Design Tips for More Effective Email Marketing Campaigns 18 EMAIL DESIGN TIPS FOR MORE EFFECTIVE EMAIL MARKETING CAMPAIGNS

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Nov 01, 2018

Are you looking for ways to improve your email marketing campaigns? Want to create better-looking, responsive emails which convince subscribers to take action? The minds from Campaign Monitor, Emma and Email Monks got together to create this graphic ...

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Paid Search: Getting Started with Google Smart Campaigns PAID SEARCH: GETTING STARTED WITH GOOGLE SMART CAMPAIGNS

blog article

Nov 01, 2018

AdWords has officially been rebranded to Google Ads, but that’s not the only big change that was made to the platform. Google also has also launched Smart campaigns, an easy and automated way for small businesses to rank higher through paid sea...

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A Beginner A BEGINNER'S GUIDE TO CONTENT CURATION FOR SEO

blog article

Nov 01, 2018

Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.Put simply: you turn content that has already created by you or others into your own new piece of content.To ...

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What Social Media Trends Do You See in 2019? WHAT SOCIAL MEDIA TRENDS DO YOU SEE IN 2019?

blog article

Oct 31, 2018

Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. So, each year, I attempt to provide a little more meat to the trend discussion by sharing ...

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Why Digital Marketing Strategy Should be Driven by Data? WHY DIGITAL MARKETING STRATEGY SHOULD BE DRIVEN BY DATA?

blog article

Oct 31, 2018

One of the prime aspects of data-driven Digital Marketing is that the strategies are built on insights derived by acquiring big data, data analysis or consumer interactions and arrangements to perform future events. The in-depth understanding of the ...

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Reinventing Business with Automation REINVENTING BUSINESS WITH AUTOMATION

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Oct 31, 2018

Digital business automation helps scale your operations, improve customer experiences and control costs Enterprise automation is not what it used to be In both business and technology, automation now streamlines functions that only a short time ago s...

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Process Excellence In The Digital Age Of The Customer PROCESS EXCELLENCE IN THE DIGITAL AGE OF THE CUSTOMER

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Oct 31, 2018

A compelling vision for process excellence Transforms customer-facing processes and digitizes operational processes. The move to digital business is not just an imperative, it is a fundamental shift. The role of process in digital transformation is c...

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11 Things Health Leaders Need To Know About Social Media & Marketing 11 THINGS HEALTH LEADERS NEED TO KNOW ABOUT SOCIAL MEDIA & MARKETING

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketing of technology and public health have great disparities, b...

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5 Essential Sales & Marketing KPIs and Dashboards 5 ESSENTIAL SALES & MARKETING KPIS AND DASHBOARDS

blog article

Oct 30, 2018

It is critical to have an automatic way to track your cost-per-lead on all campaigns because it tells you which are the most cost-efficient and deliver the highest ROI. And given all the campaigns you probably have going on at once, you don’t h...

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The Ultimate Local SEO Guide THE ULTIMATE LOCAL SEO GUIDE

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Oct 30, 2018

Do you provide a localized service that people search for on Google? Want your website to outrank your local competitors?On Blast Blog share their guide to improving local SEO in this infographic.They break things down into the following sections:Goo...

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Let’s Be Sensible about Social Media Marketing LET’S BE SENSIBLE ABOUT SOCIAL MEDIA MARKETING

blog article

Oct 30, 2018

Some still thumb their nose at social media, but, social media marketing is not a waste of time just as much as it isn’t the solution to all your marketing woes. Social media is just another channel where you can connect with your audience. How...

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5 Ways Ecommerce Brands Should Approach Content Marketing 5 WAYS ECOMMERCE BRANDS SHOULD APPROACH CONTENT MARKETING

blog article

Oct 29, 2018

Ecommerce is the present and the future.Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy.As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerc...

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6 Powerful Emotions and How to Use Them in Your Content Marketing 6 POWERFUL EMOTIONS AND HOW TO USE THEM IN YOUR CONTENT MARKETING

blog article

Oct 29, 2018

And emotions do not just influence what we share – they also influence what we buy and how we make a buying decision. Contrary to what many of us may believe, buying decisions are 80% emotional and only 20% based on logic.

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What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prosp...

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12 Social Media Mistakes Which are Damaging Your Business 12 SOCIAL MEDIA MISTAKES WHICH ARE DAMAGING YOUR BUSINESS

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Oct 29, 2018

It's easy to make a mistake on social, and for the most part, your audience will forgive a minor error  after all, we've all done the same from time to time.But there are some issues that can not only be easily avoided, but should be at ...

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The State of Pay Per Click 2018-2019 THE STATE OF PAY PER CLICK 2018-2019

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Oct 29, 2018

While organic search and SEO is crucial to digital marketing, your efforts will be complemented by paid investment, utilizing PPC ads to maximize exposure.According to research, up to 80% of marketers now allocate at least some ad budget to search, s...

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How Do I Pick the Right Marketing Agency for My Business? HOW DO I PICK THE RIGHT MARKETING AGENCY FOR MY BUSINESS?

blog article

Oct 28, 2018

With the consistent popularity and consumption of online content, entrepreneurs cannot deny that digital marketing plays a huge role in the growth of a company.There are roughly two billion social network users in the world that you can connect with ...

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Opposites Attract: How to Align Sales and Marketing OPPOSITES ATTRACT: HOW TO ALIGN SALES AND MARKETING

blog article

Oct 26, 2018

Marketers and salespeople are rarely on the same page. Why? Is it due to occupational discrimination or other factors? Let’s dive deep into the subject matter to see what hinders a happy marriage between sales and marketing teams, and how to cr...

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Da rienda suelta a la impresión en la era digital DA RIENDA SUELTA A LA IMPRESIÓN EN LA ERA DIGITAL

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Oct 26, 2018

Descubre cómo las industrias creativas están abriendo el camino hacia un futuro más brillante descargando el último reportaje de Canon: Think Creative. Recibe tu descarga gratuita hoy La impresión sigue siendo la esencia de la creatividad La creativi...

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Driving Sales Behavior with Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

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Oct 26, 2018

The Power of Good Experiences Incentives make the world go round, but incentives don’t always have to be cold hard cash. Implementing a non-cash rewards system is a highly effective motivator. This includes gift cards, points, travel awards, charity...

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Change the Sales Rep Experience, Improve the Customer Experience. CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE.

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Oct 26, 2018

We live in an age when everything is at our fingertips through devices, Amazon-style ease-of-use, and lightning-fast technology. In 2018, seamless convenience is a consumer expectation. That same expectation has seeped into the arena of business-to-...

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

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Oct 26, 2018

Getting accurate and reliable information about the state of the deals in your pipeline is the key to a happy sales force. Wouldn’t it be nice if instead of hostile interrogations to find out the state of your deals, you can engage in enlightened and...

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Content Writing Tips to Improve Your WordPress Blog CONTENT WRITING TIPS TO IMPROVE YOUR WORDPRESS BLOG

blog article

Oct 25, 2018

Content marketing is one of the most discussed topics among marketers and for a good reason. People have noticed that blog content is more than just a bunch of words on the screen. High-quality content is a combination of talented writing and psychol...

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23 Metrics to Measure Content Marketing Success 23 METRICS TO MEASURE CONTENT MARKETING SUCCESS

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Oct 25, 2018

Are you looking for ways to measure the success of your content marketing strategy? Want to know the metrics you should track to best ensure your efforts are producing real results? The team from SEMrush share their essential metrics to keep an eye o...

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5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, wh...

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even ...

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How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

A good email strategy is the perfect blend of effective subject lines, engaging content and images, no over-selling or spamming customers, and making sure you build around what works for you.There are a multitude of email metrics you should track; th...

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100 Free Marketing Tools to Help You Grow Your Business 100 FREE MARKETING TOOLS TO HELP YOU GROW YOUR BUSINESS

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Oct 24, 2018

The right tools can help you maximize your digital marketing time, and improve performance with less effort - but with so many tools now available, it's hard to know which is best for which aspect, or even, what each tool does, exactly.

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Breathe New Life into Your Content Marketing Strategy BREATHE NEW LIFE INTO YOUR CONTENT MARKETING STRATEGY

blog article

Oct 24, 2018

These days, most companies understand the value in content marketing. Just because you’re doing content marketing, though, that doesn’t mean you’re deriving the maximum value from it.

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3 Little Things Which Make Your Social Media Look Unprofessional 3 LITTLE THINGS WHICH MAKE YOUR SOCIAL MEDIA LOOK UNPROFESSIONAL

blog article

Oct 23, 2018

Is unprofessional the right word here? Partly, yes. But it’s more than that there are a few little tells which undermine the credibility of your social media streams from a user’s point of view, particularly the more savvy users who have ...

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3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey 3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tid...

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5 Ways to Up Your Digital Marketing Game in 2019 5 WAYS TO UP YOUR DIGITAL MARKETING GAME IN 2019

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019  the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of bra...

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Why You Should Create a Calendar to Manage Your Social Media Posts WHY YOU SHOULD CREATE A CALENDAR TO MANAGE YOUR SOCIAL MEDIA POSTS

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Oct 22, 2018

Are you struggling to keep on top of your social media posts? Want to create a calendar to plan your social media posting schedule? It helps keep track of what’s performing, so you can upkeep your content quality and consistency. It keeps your ...

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3 Online Markets You Can’t Afford to Overlook 3 ONLINE MARKETS YOU CAN’T AFFORD TO OVERLOOK

blog article

Oct 22, 2018

It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers.What is less known is that there are second tier marketplaces...

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The Psychology of Generating Leads On Facebook THE PSYCHOLOGY OF GENERATING LEADS ON FACEBOOK

blog article

Oct 22, 2018

Facebook has been an invaluable resource for generating leads. There are several different business models for generating leads on Facebook, and while I’m not going to get into these too much, it’s still good to give a brief review. Faceb...

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Why Digital Marketing Is an Essential Investment WHY DIGITAL MARKETING IS AN ESSENTIAL INVESTMENT

blog article

Oct 21, 2018

Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: That’s where the money is.Similarly, businesses increasingly und...

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6 Brands Nailing Twitter Marketing Today 6 BRANDS NAILING TWITTER MARKETING TODAY

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. While that should be a good thing, it also means we don’t need to talk about it as much. Because of that, it can easily be overlooked or forgotten about as the pow...

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5 Ways to Engage Subject Matter Experts in Content Marketing 5 WAYS TO ENGAGE SUBJECT MATTER EXPERTS IN CONTENT MARKETING

blog article

Oct 17, 2018

The input of subject matter experts SMEs is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content source...

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Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click  advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don&rsq...

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The Evolution of Inbound Marketing THE EVOLUTION OF INBOUND MARKETING

blog article

Oct 17, 2018

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the mark...

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Why Are B2B Marketers Struggling to Engage Targeted Prospects? WHY ARE B2B MARKETERS STRUGGLING TO ENGAGE TARGETED PROSPECTS?

blog article

Oct 17, 2018

B2B Marketers out there are also to blame because they’re not producing the right kind of content for their sales teams. B2B Marketers are all trying to win the Google war and producing content designed to engage a Google spider but not a legit...

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How To Make Content Curation Work For An SEO Strategy HOW TO MAKE CONTENT CURATION WORK FOR AN SEO STRATEGY

blog article

Oct 17, 2018

Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing informati...

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What Digital Marketers Can Learn From Their Analytics Data WHAT DIGITAL MARKETERS CAN LEARN FROM THEIR ANALYTICS DATA

blog article

Oct 17, 2018

If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.Your analytics data can, of course, tell ...

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 State of CJO STATE OF CJO

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Oct 17, 2018

The State of CJO 2018 is Yieldify’s inaugural survey into the current state of Customer Journey Optimization (CJO) in e-commerce. The report is one of the first to take a comprehensive look at Customer Journey Optimization as a distinct practice. In ...

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<strong>How Archiving Solves Major Social Media Headaches</strong> HOW ARCHIVING SOLVES MAJOR SOCIAL MEDIA HEADACHES

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Oct 17, 2018

Social media has changed the way people communicate, and is even essential in certain job functions and industries. This creates both a challenge and an opportunity for businesses. The key is having oversight over all communication tools, not just &...

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 Montblanc Case Study MONTBLANC CASE STUDY

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Oct 17, 2018

Montblanc has been a consistent presence in the luxury market for nearly a century. As a celebrated creator of writing instruments, watches, jewelry, fragrance and more the challenge was to bring the luxury experience to life online. Montblanc worked...

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 How Megabus Used Yieldify To Optimize The Customer Booking Journey HOW MEGABUS USED YIELDIFY TO OPTIMIZE THE CUSTOMER BOOKING JOURNEY

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Oct 17, 2018

Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the brand to the USA in 2006, with the mission of providing affordable an...

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5 Ways B2B Brands Should Use Social Media 5 WAYS B2B BRANDS SHOULD USE SOCIAL MEDIA

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Oct 16, 2018

During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social. Based on the insights they presented, it became clear that no matter whether your company is ...

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The Future of SEO: 50+ Stats Showing the Rise of Voice Search THE FUTURE OF SEO: 50+ STATS SHOWING THE RISE OF VOICE SEARCH

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Oct 16, 2018

Are you wondering what the future holds for search engine optimization? Are you aware of the biggest search trend that will likely affect how visitors land on your site? SE Ranking share the stats you need to know about the rise of voice search in th...

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3 Facebook Marketing Strategies to Grow Your Brand 3 FACEBOOK MARKETING STRATEGIES TO GROW YOUR BRAND

blog article

Oct 16, 2018

With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industr...

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4 Simple Tactics to Improve Your Social Media Efforts 4 SIMPLE TACTICS TO IMPROVE YOUR SOCIAL MEDIA EFFORTS

blog article

Oct 16, 2018

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t sta...

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4 Ways Dynamic Content Can Increase Ecommerce Conversions 4 WAYS DYNAMIC CONTENT CAN INCREASE ECOMMERCE CONVERSIONS

blog article

Oct 16, 2018

You have invested a lot of time and money into developing an ecommerce store. And now you expect to generate high sales. But sadly, you cannot generate sales and increase ecommerce conversions just by having an ecommerce store. You have to make an ef...

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Why You Should Diversify Your Marketing Channels WHY YOU SHOULD DIVERSIFY YOUR MARKETING CHANNELS

blog article

Oct 16, 2018

Summer 2018 was wild in the digital marketing community. Anyone dealing in the online sales and marketing space has felt the effects of the European Union's General Data Protection Regulation GDPR, the Facebook-Cambridge Analytica data scandal an...

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The KuppingerCole Leadership Compass for Identity Provisioning THE KUPPINGERCOLE LEADERSHIP COMPASS FOR IDENTITY PROVISIONING

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Oct 16, 2018

The KuppingerCole Leadership Compass for Identity Provisioning is an analyst report that provides an overview of the major vendors in this space and their product features and functionality. The report provides in depth analysis into the key capabili...

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<strong>Intelligent Content, Incredible Experiences</strong> INTELLIGENT CONTENT, INCREDIBLE EXPERIENCES

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Oct 16, 2018

Today, marketers are competing with brands that lure their customers not only with products and services, but also with individual experiences. And they’re setting some healthy expectations, from recommending a movie customers will love to incl...

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3 Social Media Marketing Tactics Which Need to be Retired 3 SOCIAL MEDIA MARKETING TACTICS WHICH NEED TO BE RETIRED

blog article

Oct 16, 2018

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing...

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Finance is moving to the Cloud: Are you ready? FINANCE IS MOVING TO THE CLOUD: ARE YOU READY?

whitepaper

Oct 16, 2018

As the trend of moving to the Cloud continues to flow from business function to business function, other trends are emerging. As organizations transform to eliminate complex functions, standardize and integrate systems to reduce costs, and minimize n...

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The Loyalty Divide: Operator and Consumer Perspectives Restaurants 2018 THE LOYALTY DIVIDE: OPERATOR AND CONSUMER PERSPECTIVES RESTAURANTS 2018

whitepaper

Oct 16, 2018

In today’s booming world of dining the competition for loyalty is fierce. In just one city block you might find half a dozen artisan coffee shops, independent diners and high-end restaurants all jostling for customers. Consequently it’s n...

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<strong>The Loyalty Divide: Operator and Consumer Perspectives Hotels 2018</strong> THE LOYALTY DIVIDE: OPERATOR AND CONSUMER PERSPECTIVES HOTELS 2018

whitepaper

Oct 16, 2018

As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook i...

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<strong>Offer: Veritas 360 Data Management Suite</strong> OFFER: VERITAS 360 DATA MANAGEMENT SUITE

whitepaper

Oct 16, 2018

With this suite you can :

  • Modernize all aspects of data management, whether on-
    premises or in the cloud
  • Simplify deployments with a single, integrated technology portfol...

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<strong>The Magic of AI in a Content-driven World</strong> THE MAGIC OF AI IN A CONTENT-DRIVEN WORLD

whitepaper

Oct 16, 2018

We’re in the midst of a content explosion. Consumers expect to have personalized, relevant experiences at all times, in all places, and on all platforms. An IDC survey cites that 85 percent of marketing professionals feel under pressure to crea...

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Creating the Coveted Hotel Guest Experience: Hotelier Perspective CREATING THE COVETED HOTEL GUEST EXPERIENCE: HOTELIER PERSPECTIVE

whitepaper

Oct 16, 2018

For some hoteliers, embracing technology to enhance guest service and improve operations has been a tepid affair. Though cost is always a factor, more often than not, it is their perspective that is restraining them.

To help hoteliers ...

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Hotel Food and Beverage Directors: Staying Ahead of Consumer Trends HOTEL FOOD AND BEVERAGE DIRECTORS: STAYING AHEAD OF CONSUMER TRENDS

whitepaper

Oct 16, 2018

For hotel food and beverage directors, there are few things as important as staying ahead of consumer trends. And there is no better way to achieve that goal than by identifying and adopting innovations that enhance guest experiences.

...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces  easy enough for a...

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8 Ways to Make the Most of Your Digital Marketing Budget Surplus 8 WAYS TO MAKE THE MOST OF YOUR DIGITAL MARKETING BUDGET SURPLUS

blog article

Oct 13, 2018

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra lean for the balance of the year and risk falling short of your goals. Spend too littl...

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Is the Influencer Marketing Bubble About to Burst? IS THE INFLUENCER MARKETING BUBBLE ABOUT TO BURST?

blog article

Oct 12, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of if not the hottest trends, encouraging B2B marketers to rethink the way t...

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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy 21 MARKETING AUTOMATION STATS THAT WILL MAKE YOU RETHINK YOUR MARKETING STRATEGY

infographic

Oct 12, 2018

In this infographic, Invesp shares a variety of important stats about the current state of marketing automation. Use this piece as a guide to streamlining your marketing process and stimulate business growth.

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The Dos and Don’ts of Nonprofit Email Marketing THE DOS AND DON’TS OF NONPROFIT EMAIL MARKETING

blog article

Oct 12, 2018

When you begin email marketing for your nonprofit, there are many things that you’ll learn to do, but you also need to know the things you absolutely shouldn’t be doing.As a nonprofit, you continuously need the support of people who value...

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How to Use the Exclamation Point for Successful Content Marketing HOW TO USE THE EXCLAMATION POINT FOR SUCCESSFUL CONTENT MARKETING

blog article

Oct 12, 2018

The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to o...

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Website Speed Impact on Inbound Marketing WEBSITE SPEED IMPACT ON INBOUND MARKETING

blog article

Oct 12, 2018

In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anyth...

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Hotels 2025: Emerging Technologies Destined to Reshape our Business HOTELS 2025: EMERGING TECHNOLOGIES DESTINED TO RESHAPE OUR BUSINESS

whitepaper

Oct 12, 2018

Predicting the future is impossible and attempting it might seem like folly. But as in most cases, it is the process – not the outcome – that matters more. For hotel leaders, anticipating consumer trends and seeking innovations that enhan...

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Marketing Goals Vs. Marketing Strategy MARKETING GOALS VS. MARKETING STRATEGY

blog article

Oct 11, 2018

Getting digital marketing right isn’t always easy  especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

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10 Social Media Marketing Tips for Restaurants 10 SOCIAL MEDIA MARKETING TIPS FOR RESTAURANTS

blog article

Oct 11, 2018

When completing the information about your restaurant on your social media accounts, make sure that you complete as much information as possible. The information you should include on your profile are your location, business hours, phone number, and ...

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The Importance of Social Media in Ecommerce THE IMPORTANCE OF SOCIAL MEDIA IN ECOMMERCE

infographic

Oct 11, 2018

Prima Software put together the infographic below which shares five fascinating stats that prove the growing value of social media in your Ecommerce marketing plans.

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5 Useful & Easy Google Ads Metrics You Should Monitor 5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR

blog article

Oct 11, 2018

There is no shortage of PPC metrics available.There is no shortage of PPC metrics that will be of zero use to the optimization of your campaigns.There is no shortage of debate among PPC practitioners about which metrics matter and which ones don&rsqu...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

People are already watching more video on Facebook than YouTube, the world’s second largest search engine. This is a conversion stage, turning strangers into prospects. Visitors are just checking you out, getting to know your brand.This video t...

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5 Ways to Optimize Your Instagram 5 WAYS TO OPTIMIZE YOUR INSTAGRAM

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with gre...

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2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers 2019 B2B CONTENT MARKETING TRENDS: THE 10 BIGGEST OPPORTUNITIES FOR MARKETERS

blog article

Oct 10, 2018

The 2019 edition has officially been released, and there are plenty of thought-provoking stats in just the first couple of pages; high-level attributes of top performers and clear opportunities for improvement.

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The A-Zs of SEO in 2018 THE A-ZS OF SEO IN 2018

infographic

Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimisation? Need some help understanding the common SEO terminology?

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Social Media Promotion vs. SEO Best Practices SOCIAL MEDIA PROMOTION VS. SEO BEST PRACTICES

blog article

Oct 10, 2018

Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic ...

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How to Use Content Marketing to Build a Strong Business Brand? HOW TO USE CONTENT MARKETING TO BUILD A STRONG BUSINESS BRAND?

infographic

Oct 10, 2018

In order to utilize these digital platforms for your branding strategy, however, you must first have a good content marketing strategy. Unknown to many business owners, content marketing is one of the most effective ways to build a digital brand pres...

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5 E-commerce Lessons Every SMB Needs to Implement Today 5 E-COMMERCE LESSONS EVERY SMB NEEDS TO IMPLEMENT TODAY

blog article

Oct 10, 2018

The ecommerce space is crowded, and getting more competitive by the day. Small businesses face the unique challenge of having to do more with less by capturing consumers’ attention on little or no budget.

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The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research su...

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5 Bad SEO Content Tactics You Should Have Abandoned Already 5 BAD SEO CONTENT TACTICS YOU SHOULD HAVE ABANDONED ALREADY

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house. They. Just. Won’t. Die. They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. And, if you let th...

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What You Need to Know About Instagram Stories for B2B Marketing WHAT YOU NEED TO KNOW ABOUT INSTAGRAM STORIES FOR B2B MARKETING

blog article

Oct 09, 2018

As Digiday noted last month, the popularity and versatile functionality of Instagram Stories have prompted advertisers to shift more of their ad spend to the platform. In the same piece, we learn that completion rates for Instagram Stories are on the...

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4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Pr...

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5 Bad SEO Content Tactics You Should Stop Using 5 BAD SEO CONTENT TACTICS YOU SHOULD STOP USING

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house.Die.They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. Despite all this, bad SEO content tactics pro...

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How To Generate More Leads With Your Website HOW TO GENERATE MORE LEADS WITH YOUR WEBSITE

blog article

Oct 08, 2018

There are some simple ways by which sales lead can be generated. Some companies are already using some of them. You can also engage your web development company on the strategies. So, without further ado, here are some of the ways to generate sales l...

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3 Ways to Automate Google Ads Without Knowing How to Code 3 WAYS TO AUTOMATE GOOGLE ADS WITHOUT KNOWING HOW TO CODE

blog article

Oct 08, 2018

The machines are coming, the machines are coming the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. As many have writt...

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4 Great Pinterest Tools For Blog Owners 4 GREAT PINTEREST TOOLS FOR BLOG OWNERS

blog article

Oct 08, 2018

If you need to attract more subscribers then this social platform is one of the best networks to take advantage of and bring more eyes to your content. Blog owners can gain exposure online as users like and share pins on the articles they love.

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3 Ways to Save Money on Paid Search 3 WAYS TO SAVE MONEY ON PAID SEARCH

blog article

Oct 08, 2018

With such a high percentage of our money going to one channel, the inevitable questions surrounding its effectiveness come up. What am I getting for that money? How many new customers are attributed to paid search? What is my ROI?

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45 Google Tips and Tricks to Aid In Your Everyday Life 45 GOOGLE TIPS AND TRICKS TO AID IN YOUR EVERYDAY LIFE

infographic

Oct 05, 2018

Having trouble finding something, but you know the website you saw it on? There's a simple trick for searching on a specific site. What to find trending discussions on a particular topic? Adding a hashtag to your query can provide that. Looking f...

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Why Facebook is Still Relevant in 2018 WHY FACEBOOK IS STILL RELEVANT IN 2018

blog article

Oct 05, 2018

In order to meet your business goals, you need to know who you are trying to attract. Buyer personas allow you to predict what types of customers will be interested in your business, which means you will have a better understanding of what advertisin...

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6 Steps to Create a Customer Persona that Drives Your Marketing Strategy 6 STEPS TO CREATE A CUSTOMER PERSONA THAT DRIVES YOUR MARKETING STRATEGY

infographic

Oct 04, 2018

If you want to maximize your marketing campaigns, you need to formulate details audience personas in order to better understand your targeting options, and boost appeal with those you most want to reach.

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How To Combat Low Social Media Engagement HOW TO COMBAT LOW SOCIAL MEDIA ENGAGEMENT

blog article

Oct 04, 2018

Many businesses come to us for social media services, and in their initial approach, they mention that the content which they are publishing on their social media channels isn’t generating any engagement. This isn’t always a major problem...

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Will Google Discover Change SEO? WILL GOOGLE DISCOVER CHANGE SEO?

blog article

Oct 04, 2018

Google has recently made a major update with their new Google Discover search model launched at the end of September.Last year their feed update, which displayed more relevant content without the need to enter a search query, was successfully tested ...

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Digital PR and SEO: The Power Team for Today’s PR Initiatives DIGITAL PR AND SEO: THE POWER TEAM FOR TODAY’S PR INITIATIVES

blog article

Oct 04, 2018

Public relations (PR) has always been at the center of a brand’s communication strategy. A good PR campaign helps a brand form a mutually beneficial relationship with the public by increasing the public’s awareness about that brand and th...

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FICO® Enterprise Security Score: The Science of Cybersecurity Predictive Analytics FICO® ENTERPRISE SECURITY SCORE: THE SCIENCE OF CYBERSECURITY PREDICTIVE ANALYTICS

whitepaper

Oct 04, 2018

Predictive analytics provide the foresight to understand cybersecurity risk exposure.

Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of ...

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Examples of Valuable Marketing Content EXAMPLES OF VALUABLE MARKETING CONTENT

blog article

Oct 03, 2018

Successful marketing efforts in the age of online searching means providing value to your current and potential customers.What does providing valuable content mean? When people are looking for a solution to a need or problem they search the internet,...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Oct 03, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions.The internet also allows your customers to educate themselves before making a pu...

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How SEO and Social Media Intersect HOW SEO AND SOCIAL MEDIA INTERSECT

blog article

Oct 03, 2018

Have you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine optimization and social media are two very different marketing channels, but they have complementary effects on o...

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14 Great Search Engines You Can Use Instead of Google 14 GREAT SEARCH ENGINES YOU CAN USE INSTEAD OF GOOGLE

blog article

Oct 02, 2018

Google is a behemoth in the search engine world. With its powerful algorithms, dominant advertising platform, and personalized user experience, Google is a force to be reckoned with.That said, Google’s easy-to-use interface and personalized use...

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How to Use Google Posts to Get More Traffic and Social Engagement HOW TO USE GOOGLE POSTS TO GET MORE TRAFFIC AND SOCIAL ENGAGEMENT

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Oct 02, 2018

Over the years, Google has turned its 'My Business' service from a simple NAP listing into a more holistic solution for businesses. With the latest developments, Google My Business now offers a whole range of features for presenting your busi...

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17 of the Best Sources of Content Marketing Ideas 17 OF THE BEST SOURCES OF CONTENT MARKETING IDEAS

blog article

Oct 02, 2018

Being creative can be physically painful and, as John Cleese said, the real secret to creativity is the ability to sit with the discomfort until the right solution comes along. Only those who know the agony of sitting with a blank sheet waiting for f...

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4 Reasons Why SEO is the Immune System of Your Digital Strategy 4 REASONS WHY SEO IS THE IMMUNE SYSTEM OF YOUR DIGITAL STRATEGY

blog article

Oct 02, 2018

Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but mo...

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The Latest Social Media Stats THE LATEST SOCIAL MEDIA STATS

infographic

Oct 01, 2018

The average day sees 1.4 billion people log onto Facebook, 500 million tweets sent and 95 million photos are shared on Instagram. With this much content, the majority of social media platforms are putting algorithms in place to filter out irrelevant ...

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3 Steps to Creating a Social Media Promotion Budget 3 STEPS TO CREATING A SOCIAL MEDIA PROMOTION BUDGET

blog article

Oct 01, 2018

Sixty-nine percent of Americans use some form of social media. By using social media to promote your business, you have the chance to reach almost 225 million Americans every day. If utilized correctly, social media can increase traffic to your websi...

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The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Sep 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS Short Message Service, better known as text messagin has burst onto the scene as a top...

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4-Stage eCommerce Marketing Maturity Model 4-STAGE ECOMMERCE MARKETING MATURITY MODEL

blog article

Sep 28, 2018

In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly comp...

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Creating Viral Content CREATING VIRAL CONTENT

infographic

Sep 27, 2018

Viral content can generate thousands of new visitors to your website overnight and transform your business. It can even turn a simple website or product into a business. How is it done? Take a look at the following infographic for stats, essential el...

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Why Seasonality Matters in Digital Marketing WHY SEASONALITY MATTERS IN DIGITAL MARKETING

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital ma...

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7 Essentials for Any 2018 Digital Marketing Strategy 7 ESSENTIALS FOR ANY 2018 DIGITAL MARKETING STRATEGY

blog article

Sep 27, 2018

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type o...

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The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

infographic

Sep 26, 2018

But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal onlin...

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The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

The most common technologies demand generation marketers will test and deploy this year include account-based marketing technology, multichannel lead-nurturing  and content planning/syndication tools . However, before expanding your technology s...

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How do Social Platforms Protect Your Information? HOW DO SOCIAL PLATFORMS PROTECT YOUR INFORMATION?

infographic

Sep 26, 2018

The social media era is also the consumer data era, where brands and businesses now have more insights into who you are, what you like, and how that can be used to better reach you with targeted ads in order to boost response.

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The New Rules of Email Marketing for Nonprofits THE NEW RULES OF EMAIL MARKETING FOR NONPROFITS

blog article

Sep 26, 2018

Just about every business on the planet uses email marketing to some extent and it’s not hard to guess why. Email consistently delivers double the ROI of any other digital channel. That’s why smart marketers have built an optimized strate...

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How to Boost Your Content Marketing Efforts By Planning Ahead HOW TO BOOST YOUR CONTENT MARKETING EFFORTS BY PLANNING AHEAD

blog article

Sep 25, 2018

Throughout the series, we’ll be bringing you insights, tips, and perspectives from some of the top marketing minds to help guide your content marketing strategy. With each entry, you’ll quickly learn proven methods, taking you from the ve...

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12 New Realities of Inbound Marketing 12 NEW REALITIES OF INBOUND MARKETING

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change.It’s constantly reinventing, recycling and regenerating into the next phase.Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or...

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7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux—always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everyth...

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5 SEO Browser Extensions Every Digital Marketer Should Be Using 5 SEO BROWSER EXTENSIONS EVERY DIGITAL MARKETER SHOULD BE USING

blog article

Sep 24, 2018

A browser extension is a plug-in that extends the functionality of a web browser. Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, these tools can ...

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7 Steps to Create High-Converting Email Marketing Landing Pages 7 STEPS TO CREATE HIGH-CONVERTING EMAIL MARKETING LANDING PAGES

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Sep 24, 2018

Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your oppo...

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How to Win Online Marketing with Memes HOW TO WIN ONLINE MARKETING WITH MEMES

infographic

Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not unde...

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Digital Marketing Growth Strategies For Service Businesses DIGITAL MARKETING GROWTH STRATEGIES FOR SERVICE BUSINESSES

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient ...

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How to Use Storytelling to Boost Your Digital Marketing Efforts HOW TO USE STORYTELLING TO BOOST YOUR DIGITAL MARKETING EFFORTS

infographic

Sep 20, 2018

Effective stories spark the release of oxytocin in our brains, which can increase trust in a situation, and the storyteller at the same time. Stories also elicit emotion, and emotional responses can have a greater influence on purchase intent than an...

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers 4 THINGS TO WATCH FOR WHEN RUNNING EMAIL MARKETING CAMPAIGNS FOR INTERNATIONAL CUSTOMERS

blog article

Sep 20, 2018

At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on the market, but what we often forget is that even with advanced marketing technologies, it’s next to impossible...

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Key trends for mastering digital marketing KEY TRENDS FOR MASTERING DIGITAL MARKETING

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded.

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Why Marketers Are Disenchanted with SEO WHY MARKETERS ARE DISENCHANTED WITH SEO

blog article

Sep 19, 2018

Many thought leaders, marketers, and brands have speculated that SEO is dead, but we’d argue that it most certainly isn’t. Rather, it’s being reborn. However, it appears to be fading as a core digital and content marketing strategy....

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

Startup Socials is a global community of entrepreneurs built to connect and empower people in the startup ecosystem. We host social and educational events around the globe where you can network, learn, and create new relationships for your current an...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

There’s more to being an influencer than having thousands of followers especially when .Needless to say, influencers influence. Their followers actually engage with their content, listen to what they have to say, and take action as a result of ...

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The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond THE FUTURE OF ECOMMERCE: 60 STATS AND TRENDS FOR 2019 AND BEYOND

infographic

Sep 19, 2018

Are you wondering what the future holds for your eCommerce website? Want to know the future trends likely to decide the success of your online shop?Here’s a quick summary of the key points of focus:Personalized experience,Multiple shopping chan...

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How to Use Inbound Marketing to Empower Millennials to Donate to Local Charities HOW TO USE INBOUND MARKETING TO EMPOWER MILLENNIALS TO DONATE TO LOCAL CHARITIES

blog article

Sep 19, 2018

Millennials are no longer the up-and-coming generation that will soon be entering the workforce. Many of them are already here. They’re slowly moving into roles that include leaders, board members and donors. So if your local charity has yet to...

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Redefining Your Marketing Metrics:Success Isn’t All ROI REDEFINING YOUR MARKETING METRICS:SUCCESS ISN’T ALL ROI

blog article

Sep 19, 2018

As a marketer, we often have a few different ideas of what successat work means. Caught in this radical digital age, it’s a common belief that your marketing skills are measured by how much you increase page views, sales, open rates, leads, cus...

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Automated Marketing and CRM Put You in the Driver’s Seat of Inbound Sales AUTOMATED MARKETING AND CRM PUT YOU IN THE DRIVER’S SEAT OF INBOUND SALES

blog article

Sep 19, 2018

Inbound sales techniques have changed the dynamic. Rather than being in control of the sales process, the seller now functions more as a consultant. In some cases, s/he becomes a facilitator for a transaction. This opens up a new role possibility for...

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SEO for Agencies: A Proven Guide to Unlocking Organic Growth SEO FOR AGENCIES: A PROVEN GUIDE TO UNLOCKING ORGANIC GROWTH

blog article

Sep 18, 2018

SEO can be a powerful engine for acquiring quality leads for your agency. This guide digs into the keyword and content strategies you need to adopt to excel at SEO for agencies. If you’re like most agencies, your top channels are probably going...

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Your Ultimate Social Media Checklist YOUR ULTIMATE SOCIAL MEDIA CHECKLIST

infographic

Sep 18, 2018

If your answer was often, all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your daily requirements that you're left with little to no time to focus on your broader strategic goals, and implementing ...

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How social media has changed the way we look for work HOW SOCIAL MEDIA HAS CHANGED THE WAY WE LOOK FOR WORK

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates.

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Social media marketing is new buzzword for realtors SOCIAL MEDIA MARKETING IS NEW BUZZWORD FOR REALTORS

blog article

Sep 18, 2018

Real estate agents in the loop already know that their customers are all moving online. Eighty percent of all home buyers are looking online, according to Contactually. Furthermore, around half of them are searching through properties on their mobile...

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Social Media Best Practices for e-Commerce Businesses SOCIAL MEDIA BEST PRACTICES FOR E-COMMERCE BUSINESSES

blog article

Sep 17, 2018

Every e-commerce business ostensibly knows that a solid presence on social media is important to the growth of their bottom line, but not every e-commerce business does social media well. For every story like Adidas selling out of a pre-release sneak...

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Social Media, Social Life SOCIAL MEDIA, SOCIAL LIFE

infographic

Sep 16, 2018

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - te...

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Why is Digital Marketing Important & Essential for Startup Growth? WHY IS DIGITAL MARKETING IMPORTANT & ESSENTIAL FOR STARTUP GROWTH?

blog article

Sep 15, 2018

No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of start...

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The Top 7 Social Media Marketing Trends Going Into 2019 THE TOP 7 SOCIAL MEDIA MARKETING TRENDS GOING INTO 2019

blog article

Sep 14, 2018

We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be. However, social media is constantly cha...

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An Update on Social Media Trends at the Midway Point of 2018 AN UPDATE ON SOCIAL MEDIA TRENDS AT THE MIDWAY POINT OF 2018

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Sep 13, 2018

Everyone's got predictions. At the start of every year, every digital marketing expert and social media enthusiast puts together notes on where they think things are headed, in order to showcase their knowledge and understanding, and test their i...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listening and research. B2B marketers who want to successfully build an engaged following on social media mus...

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10 Types of Visual Content You Should Consider for Your Marketing Strategy 10 TYPES OF VISUAL CONTENT YOU SHOULD CONSIDER FOR YOUR MARKETING STRATEGY

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Sep 12, 2018

Are you looking for ways to add more visuals into your marketing strategy? Want to know the types of visuals that are working well, and generating results for others?

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscriber...

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3 Ways to Effectively Boost SEO 3 WAYS TO EFFECTIVELY BOOST SEO

blog article

Sep 07, 2018

Search Engine Optimization as the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results. According to a recent survey, almost 100% of surv...

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3 Sure Fire Ways To Use Social Media For Lead Generation 3 SURE FIRE WAYS TO USE SOCIAL MEDIA FOR LEAD GENERATION

blog article

Sep 07, 2018

While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation. Considering that 90% of B2B top decision makers ...

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5 Brands Harnessing Blockchain for Marketing and Advertising 5 BRANDS HARNESSING BLOCKCHAIN FOR MARKETING AND ADVERTISING

blog article

Sep 07, 2018

Today, brands are exploring whether blockchain can help solve transparency issues in marketing and advertising. This is especially pertinent as GDPR and privacy concerns make data security even more important to consumers and enterprises alike.

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How SEO Fits into a Mixed-Channel Marketing Campaign HOW SEO FITS INTO A MIXED-CHANNEL MARKETING CAMPAIGN

blog article

Sep 06, 2018

In the digital world, it makes sense to view a marketing campaign with a digital-first mindset. It’s crucial, however, not to discard traditional advertising and marketing channels.The best approach to marketing your company, then, is to use bo...

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A Guide For Effective Social Media Automation A GUIDE FOR EFFECTIVE SOCIAL MEDIA AUTOMATION

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Sep 06, 2018

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no que...

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Social Media Content Management: How to Save Time Sharing Quality Content on Social Media SOCIAL MEDIA CONTENT MANAGEMENT: HOW TO SAVE TIME SHARING QUALITY CONTENT ON SOCIAL MEDIA

blog article

Sep 06, 2018

For most people, it’s somewhat a non-issue to let time pass them by as there’s still another tomorrow to try. But for busy business owners and project managers, lost time is tantamount to money lost. If you are a business no matter the si...

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7 SEO Trends Affecting Your Website in 2018 7 SEO TRENDS AFFECTING YOUR WEBSITE IN 2018

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Sep 06, 2018

How has your website fared on Google in 2018? Want to understand the SEO trends that have affected your traffic this year?

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Use The Pinterest Search Engine to Drive More Traffic USE THE PINTEREST SEARCH ENGINE TO DRIVE MORE TRAFFIC

blog article

Sep 06, 2018

Pinterest is not only a large social network but also serves as a powerful search engine that can provide valuable links to your personal brand’s website and it works much like Google search.

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Top AI and Machine Learning Trends of 2018 TOP AI AND MACHINE LEARNING TRENDS OF 2018

blog article

Sep 06, 2018

We’ve come a long way since the term artificial intelligence was coined by AI luminary John McCarthy at Dartmouth in 1955. Sixty-three years later, AI is transforming healthcare, fintech, and other industries across the spectrum. While the ques...

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6 Advanced Metrics to Determine How Social Media Achieves Business Goals 6 ADVANCED METRICS TO DETERMINE HOW SOCIAL MEDIA ACHIEVES BUSINESS GOALS

blog article

Sep 06, 2018

Many businesses struggle to measure their social media marketing activities. Marketers often cannot accurately determine how well their social media efforts generate leads or sales, improve ROI, or meet other specific business objectives.

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Pinterest Is So Much More Than Recipes And Crafts PINTEREST IS SO MUCH MORE THAN RECIPES AND CRAFTS

blog article

Sep 05, 2018

Believe it or not, Pinterest is one of the most effective marketing platforms out there. While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

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The Social Media Universe 2018 THE SOCIAL MEDIA UNIVERSE 2018

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Sep 05, 2018

Social media usage continues to rise, with the medium now a key part of our connective and interactive process. But while we all know that people are using social more and more, it's interesting to take a step back and consider just how significa...

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How to Find Almost Anything on Google HOW TO FIND ALMOST ANYTHING ON GOOGLE

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Sep 05, 2018

Everyone knows a couple of Google search tricks, a couple of operators they keep in mind, or a search request that brings up a game or entertaining result.

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20 Local SEO Stats and Facts for Success 20 LOCAL SEO STATS AND FACTS FOR SUCCESS

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Sep 05, 2018

Are you looking for ways to improve your local SEO? Want to understand the key factors that affect your local ranking on Google?AdviceLocal share the stats and facts you need to know in this infographic

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Lead Generation: Adopt a New Mindset to Fill Your Stadium LEAD GENERATION: ADOPT A NEW MINDSET TO FILL YOUR STADIUM

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Sep 05, 2018

Close your eyes and visualize a 360-degree stadium with a stage in the middle of the field and a curtain running right down the middle of the stadium, dividing your audience in half. The dividing curtain separates your first two audiences and the sta...

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Where Will Digital Marketing Be 5 Years From Now? WHERE WILL DIGITAL MARKETING BE 5 YEARS FROM NOW?

blog article

Sep 05, 2018

We all know that things are changing quickly, and digital marketing has rapidly adapted to new mediums and customer demands over the years. With that in mind, what does the future hold? Where will digital marketing go in the next five years? 

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The Truth About Social Media THE TRUTH ABOUT SOCIAL MEDIA

blog article

Sep 04, 2018

For many, these numbers may come as no surprise. As some of us know personally, Zuckerberg’s behemoth dominates social media ad spend and fights with Google for the top spot in global digital ad spend.

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4 Brand-Building Tips on Using Instagram for Your Business 4 BRAND-BUILDING TIPS ON USING INSTAGRAM FOR YOUR BUSINESS

blog article

Sep 04, 2018

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales, and le...

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Are You Making These Content Marketing Mistakes? ARE YOU MAKING THESE CONTENT MARKETING MISTAKES?

blog article

Sep 03, 2018

As we move into the latter half of 2018, it’s a good time to review and reflect on the success of content marketing programs. Reviewing results may reveal new opportunities or signal areas where you may want to pivot. While there isn’t on...

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5 Common Digital Marketing Mistakes 5 COMMON DIGITAL MARKETING MISTAKES

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can b...

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How to Use Social Media to Improve Your SEO and Rank Higher on Google HOW TO USE SOCIAL MEDIA TO IMPROVE YOUR SEO AND RANK HIGHER ON GOOGLE

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Sep 02, 2018

The links between social media and SEO have long been debated, with no clear consensus on the full benefits, or lack of them, in regards to how Google ranks pages. But there are some definite benefits, ways you can utilize social platforms to get mor...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little unea...

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How to Use Facebook Pages for Business HOW TO USE FACEBOOK PAGES FOR BUSINESS

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Aug 31, 2018

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines...

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SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google SEO COMPETITOR ANALYSIS: 5 STEPS TO DESTROY YOUR COMPETITION ON GOOGLE

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Aug 31, 2018

Are you looking for ways to improve your ranking on Google? Want to analyze your competition and learn how to outrank them? Cognitive SEO share their guide to SEO competitor analysis in this infographic

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Top 15 Digital Marketing Tools for Content Marketing TOP 15 DIGITAL MARKETING TOOLS FOR CONTENT MARKETING

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email a...

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5 Ways to Construct the Perfect Social Strategy 5 WAYS TO CONSTRUCT THE PERFECT SOCIAL STRATEGY

blog article

Aug 31, 2018

As a newcomer to the marketing world, social media has quickly established its dominance as one of the top strategies businesses are using to market their business. As a platform that offers both a free and paid approach, social media sites can prove...

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What You Need to Know About Content Strategy. WHAT YOU NEED TO KNOW ABOUT CONTENT STRATEGY.

blog article

Aug 31, 2018

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you might be saying, aren’t content marketing and inbound marketing the ...

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5 Strategies to Manage a Remote Social Media Team 5 STRATEGIES TO MANAGE A REMOTE SOCIAL MEDIA TEAM

blog article

Aug 31, 2018

Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing...

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eCommerce Marketing: The Best Times to Send Emails ECOMMERCE MARKETING: THE BEST TIMES TO SEND EMAILS

blog article

Aug 31, 2018

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around t...

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Inbound vs. Outbound Marketing INBOUND VS. OUTBOUND MARKETING

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Aug 30, 2018

As a sales professional, you’ve been there – do your deep breathing, reviewing the script and preparing to knock out your 50 cold calls for the day. You know there should be a better way, but it feels hopeless. There’s a way to get ...

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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing 5 KEY STEPS TO MAINTAINING BRAND IDENTITY IN YOUR DIGITAL MARKETING

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand i...

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12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts 12 SOCIAL MEDIA MANAGEMENT TOOLS TO HELP MAXIMIZE YOUR DIGITAL MARKETING EFFORTS

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Aug 30, 2018

Automation gets a bad wrap - and in a lot of cases, justifiably so. Done wrong, automation can look spammy, robotic and really, just unprofessional. But done right, automation tools can save you a heap of time and effort, and make a huge difference t...

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How to Use Social Data to Run a Successful Content Marketing Campaign HOW TO USE SOCIAL DATA TO RUN A SUCCESSFUL CONTENT MARKETING CAMPAIGN

blog article

Aug 30, 2018

When you think about ways to utilize social media data - metrics like hashtag popularity or follower counts - the first thing which likely springs to mind is a social strategy, and how to tap into such to inform your process.

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The Importance of Facebook Remarketing THE IMPORTANCE OF FACEBOOK REMARKETING

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Aug 30, 2018

Social media advertising has transformed the way businesses reach potential and existing customers online. Facebook, now with 2.2 billion users, remains one of the biggest players in the digital advertising space, having raked in a massive 40.7 billi...

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3 Signs It’s Time to Ditch a Digital Marketing Campaign. 3 SIGNS IT’S TIME TO DITCH A DIGITAL MARKETING CAMPAIGN.

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective ma...

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Why Video is a Must-Have Sales Tool WHY VIDEO IS A MUST-HAVE SALES TOOL

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Aug 29, 2018

It takes more effort to create the video, for sure, you need to have a good, creative idea, the capacity to capture it, and it needs to speak to your target consumers. But the stats clearly show the benefits.

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5 Ways a Screenwriting Beat Sheet Can Help Your Inbound Marketing Content 5 WAYS A SCREENWRITING BEAT SHEET CAN HELP YOUR INBOUND MARKETING CONTENT

blog article

Aug 29, 2018

Inbound marketing is all about taking a customer-driven approach to content rather than a traditional marketing and sales approach. Essentially, inbound marketing content positions the buyer persona as the hero of a story and your brand as the hero&r...

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Why You Should Still Be Marketing on Google Plus WHY YOU SHOULD STILL BE MARKETING ON GOOGLE PLUS

blog article

Aug 28, 2018

In the wake of even more algorithm changes on Facebook Pages, it seems as though these are nothing more than static websites that have no organic growth. The good news is that businesses can still build niche communities on Google Plus, which has the...

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5 Reasons Why Instagram Will Beat Facebook as Most Popular Social Media Network 5 REASONS WHY INSTAGRAM WILL BEAT FACEBOOK AS MOST POPULAR SOCIAL MEDIA NETWORK

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the...

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How to think strategically about email personalization HOW TO THINK STRATEGICALLY ABOUT EMAIL PERSONALIZATION

blog article

Aug 28, 2018

With 80% of consumers being more likely to make a purchase from a retailer that tailors the offer to their preferences, retail marketers should focus on personalizing email communications to further increase e-commerce revenue and customer loyalty.

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Google Expands Your Search Ads AGAIN! What You Need to Know GOOGLE EXPANDS YOUR SEARCH ADS AGAIN! WHAT YOU NEED TO KNOW

blog article

Aug 27, 2018

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates increase by 20% after m...

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How the New Instagram Graph API Is Changing Social Media Marketing HOW THE NEW INSTAGRAM GRAPH API IS CHANGING SOCIAL MEDIA MARKETING

blog article

Aug 27, 2018

The year 2018 is shaping up to be a big one for Instagram. The social media platform breached the billion-user milestone in June. We’ve seen the addition of exciting features such as IGTV, an Instagram meets YouTube-style app. But for those who...

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23 Social Media And Digital Marketing Best Practices That Are Actually Myths 23 SOCIAL MEDIA AND DIGITAL MARKETING BEST PRACTICES THAT ARE ACTUALLY MYTHS

blog article

Aug 26, 2018

When you are new to the game and have not your path to success, you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories

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The Importance of a Good Social Media Bio THE IMPORTANCE OF A GOOD SOCIAL MEDIA BIO

blog article

Aug 24, 2018

With all the talk about social media algorithms and figuring out how to grow your account, we haven’t chatted about some back to basics topics like the importance of a good social media bio and profile picture. In this post, we’ll go over...

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6 Ways Pillar Pages Help Your Content Marketing 6 WAYS PILLAR PAGES HELP YOUR CONTENT MARKETING

blog article

Aug 24, 2018

We've been helping clients move to pillar pages to boost SEO rank for the core services they offer and problems they solve. Better SEO is one of the biggest reasons people are interested in pillar pages, but as we've helped more clients do th...

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business content ma...

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Push or Pull Marketing Which Drives Better Brand Consideration? PUSH OR PULL MARKETING WHICH DRIVES BETTER BRAND CONSIDERATION?

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Aug 23, 2018

Research recently undertaken by Mention Me in conjunction with OnePoll discovered that consumers have a clear preference for certain types of marketing when it comes to discovering new brands.

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How to Measure Social ROI HOW TO MEASURE SOCIAL ROI

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Aug 23, 2018

There are also issues in the way that modern consumers interact with different devices. A person might see an ad on social, or see a post from your Page, then buy your product in a physical store and generally, the path to purchase involves various t...

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Online Video Watching Habits 2018 ONLINE VIDEO WATCHING HABITS 2018

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Aug 22, 2018

As anyone related to any form of digital marketing would likely be aware, video is the top performing content type, on pretty much all social networks.

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Insourcing vs. Outsourcing: What’s Best for My Digital Marketing? INSOURCING VS. OUTSOURCING: WHAT’S BEST FOR MY DIGITAL MARKETING?

blog article

Aug 22, 2018

This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand.

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How to Create Blog Content That Creates Paying Customers HOW TO CREATE BLOG CONTENT THAT CREATES PAYING CUSTOMERS

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Aug 22, 2018

Are you wasting time and money blogging just for the sake of it? Want to create blog content that actually generates real leads and business for your company?

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5 Lessons from HUD 5 LESSONS FROM HUD'S "DIGITAL REDLINING" COMPLAINT AGAINST FACEBOOK

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Aug 22, 2018

 The Department of Housing and Urban Development announced a formal complaint against Facebook for alleged digital redlining. This story has valuable insights to offer financial institution leaders even if they aren't immediately evident. Le...

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7 Powerful Pinterest Strategies to Implement Right Now 7 POWERFUL PINTEREST STRATEGIES TO IMPLEMENT RIGHT NOW

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Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

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Four Keys to Global Content Marketing Success FOUR KEYS TO GLOBAL CONTENT MARKETING SUCCESS

blog article

Aug 21, 2018

Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing SEO, social media promotion, newsletters, and online conversions.

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5 Skills Modern Content Marketers Needs 5 SKILLS MODERN CONTENT MARKETERS NEEDS

blog article

Aug 21, 2018

Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drives r...

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12 Scalable Lead Generation Tactics For Unmatched Agency Growth 12 SCALABLE LEAD GENERATION TACTICS FOR UNMATCHED AGENCY GROWTH

blog article

Aug 21, 2018

One of the hardest things for any growing agency is capturing leads at scale. In this guide, we’ll share unbeatable tactics you can use to grow not just a handful, but hundreds of leads. Read on to learn how. You’ve got a finely optimized...

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How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? HOW ACCURATE IS SOCIAL MEDIA SENTIMENT ANALYSIS IN MEASURING CONSUMER OPINION?

blog article

Aug 20, 2018

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to the current...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to a...

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How Voice and Responsive Search Ads will Revolutionize Google Ads HOW VOICE AND RESPONSIVE SEARCH ADS WILL REVOLUTIONIZE GOOGLE ADS

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face tha...

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3 Ways the Best Brands Do Omnichannel Right 3 WAYS THE BEST BRANDS DO OMNICHANNEL RIGHT

blog article

Aug 17, 2018

Have you had enough of the term omnichannel? It blasted into our vocabulary a few years ago, shoving out multichannel as the preferred ubiquitous business speaks of our time. Omnichannel paints a picture of an all-knowing customer journey. It’s...

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A Beginners Guide to Facebook Messenger Chatbots A BEGINNERS GUIDE TO FACEBOOK MESSENGER CHATBOTS

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Aug 17, 2018

Are you looking for ways to improve your Facebook marketing strategy? Have you considered how Messenger chatbots could help?

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How to Create Content That Makes Your Buyer Feel Smart HOW TO CREATE CONTENT THAT MAKES YOUR BUYER FEEL SMART

blog article

Aug 17, 2018

When was the last time you bought something and felt totally out of your element? Maybe it was a computer or some sort of healthcare product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding ...

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ABC – Always Be Connecting : How to Use Social Media to Build Connections and Sales ABC – ALWAYS BE CONNECTING : HOW TO USE SOCIAL MEDIA TO BUILD CONNECTIONS AND SALES

blog article

Aug 17, 2018

For most salespeople, the ABC acronym sounds familiar. Most remember the “Always Be Closing” acronym, but that phrase has become outdated. In the age of social selling, the ABC acronym has taken on a new identity.

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How To Not Be Annoying On LinkedIn HOW TO NOT BE ANNOYING ON LINKEDIN

blog article

Aug 16, 2018

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job...

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Instagram Marketing Strategy 101 INSTAGRAM MARKETING STRATEGY 101

blog article

Aug 16, 2018

I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question i...

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Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, fo...

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5 Ways to Use Email in Your Next Digital Marketing Campaign 5 WAYS TO USE EMAIL IN YOUR NEXT DIGITAL MARKETING CAMPAIGN

blog article

Aug 16, 2018

When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform is ready to do its job. Are your current digital marketing campaigns telling a comp...

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Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

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Aug 16, 2018

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s k...

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The How and Why of Mini-Sites for Content Marketing THE HOW AND WHY OF MINI-SITES FOR CONTENT MARKETING

blog article

Aug 16, 2018

Content management systems (CMS) have been, on the whole, a great step forward in the evolution of the web. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, e...

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5 Steps to Effectively Track and Measure Your Social Media Strategy 5 STEPS TO EFFECTIVELY TRACK AND MEASURE YOUR SOCIAL MEDIA STRATEGY

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Aug 16, 2018

Are you looking for ways to better track and measure your social media marketing strategy? Want to demonstrate a return on investment for your efforts?

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Considering Marketing Automation? Start With Social Media CONSIDERING MARKETING AUTOMATION? START WITH SOCIAL MEDIA

blog article

Aug 16, 2018

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more valu...

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10 Most-Common Content Syndication Mistakes Made By B2B Marketing Teams 10 MOST-COMMON CONTENT SYNDICATION MISTAKES MADE BY B2B MARKETING TEAMS

blog article

Aug 16, 2018

As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospec...

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The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes THE LATEST EVOLUTION OF FACEBOOK: THE MARKETING LOW-DOWN ON 5 RECENT CHANGES

blog article

Aug 15, 2018

As all marketers will remember, the quest to improve user experience started way back in 2015, with the announcement it would be making refinements to its News Feed to strike a better balance between friends, public figures, publishers, businesses, a...

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7 Actionable SEO Tips to Instantly Boost Your Presence on Google 7 ACTIONABLE SEO TIPS TO INSTANTLY BOOST YOUR PRESENCE ON GOOGLE

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Aug 15, 2018

Are you looking for ways to quickly boost your rankings on Google? Want some actionable tips you can easily implement yourself? Web Marketing Group share their steps to success in this infographic.

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5 Actionable Social Video Stats to Boost your Social Marketing Strategy 5 ACTIONABLE SOCIAL VIDEO STATS TO BOOST YOUR SOCIAL MARKETING STRATEGY

blog article

Aug 14, 2018

Video content for B2B companies is growing steadily on LinkedIn and it could be the next craze in the near future. According to Hubspot, after asking marketers about all sorts of different platforms and techniques  YouTube, Facebook, etc.- the m...

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The Science of Sharing on Social Media THE SCIENCE OF SHARING ON SOCIAL MEDIA

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Aug 14, 2018

With algorithms playing a bigger and bigger role in how content is disseminated via social platforms, engagement and interaction are also becoming increasingly more important.

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10 Steps to Build Your First Email Marketing Automation Drip Campaign 10 STEPS TO BUILD YOUR FIRST EMAIL MARKETING AUTOMATION DRIP CAMPAIGN

blog article

Aug 14, 2018

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing w...

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The Current State of Influencer Marketing THE CURRENT STATE OF INFLUENCER MARKETING

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Aug 13, 2018

Influencer marketing is said to be worth over $1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketin...

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How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?”Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped togeth...

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4 Step Guide to Online Marketing for Small Businesses 4 STEP GUIDE TO ONLINE MARKETING FOR SMALL BUSINESSES

blog article

Aug 13, 2018

Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Online marketing is more cost-efficient, and it allow...

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The One Thing Amazon, Airbnb, IKEA, and Uber Do Better Than Everyone Else THE ONE THING AMAZON, AIRBNB, IKEA, AND UBER DO BETTER THAN EVERYONE ELSE

blog article

Aug 13, 2018

What do Amazon, Airbnb, IKEA, and Uber all have in common? If you said four very successful companies, that would be true. But would you also say they were the most innovative companies in the world? Maybe not. But these four companies innovate in on...

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7 Ways to Generate Leads for Your Small Business with Content Marketing 7 WAYS TO GENERATE LEADS FOR YOUR SMALL BUSINESS WITH CONTENT MARKETING

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Aug 13, 2018

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online?

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The Impact of Email Branding When Gathering Insightful Data THE IMPACT OF EMAIL BRANDING WHEN GATHERING INSIGHTFUL DATA

blog article

Aug 13, 2018

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per da...

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Ecommerce SEO Tutorial to Get More Free Search Traffic ECOMMERCE SEO TUTORIAL TO GET MORE FREE SEARCH TRAFFIC

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Aug 13, 2018

This ecommerce SEO tutorial walks you through the 5 core steps to rank your online shop in Google and get free traffic to your product and category pages.

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8 Fascinating Facts of Social Media Usage in 2018 8 FASCINATING FACTS OF SOCIAL MEDIA USAGE IN 2018

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Aug 12, 2018

Social media usage continues to grow, with social media penetration set to hit three billion people worldwide by 2021. And as social platform usage expands, so too does our reliance on social networks as a key interactive and connective option.

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5 Things Your Online Shoppers Expect from Your Business 5 THINGS YOUR ONLINE SHOPPERS EXPECT FROM YOUR BUSINESS

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Aug 11, 2018

There's a lot of noise about what works and what doesn’t in eCommerce. From crafty pop-ups with discount codes to upselling products during the checkout process, the list of potential options is almost never-ending - but what you really nee...

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How to Use the Scientific Method to Improve Your Marketing HOW TO USE THE SCIENTIFIC METHOD TO IMPROVE YOUR MARKETING

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Aug 09, 2018

Marketing can be a fun, creative department to work in, but when done right, your process will always be driven by data, numbers, and objectivity. Because of this, applying the Scientific Method, which most of us learned about in school, can help mar...

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MONETIZE YOUR INFLUENCE MONETIZE YOUR INFLUENCE

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Aug 08, 2018

Despite the quick growth and development, the Influencer Marketing industry is highly opaque and chaotic with no regulations and an army of agents and scammers. This causing inefficiency in pricing, while agent fees and fraud consume a large portion ...

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10 Pinterest Statistics Every Marketer Should Know 10 PINTEREST STATISTICS EVERY MARKETER SHOULD KNOW

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Aug 08, 2018

With more than 200 million monthly active users reportedly closing in on 250 million Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users but for brands and marketers as well.

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The Content Power Play THE CONTENT POWER PLAY

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Aug 08, 2018

A common problem reported by many organizations is misalignment between the objectives of individual teams, which are often siloed off from one another, making effective collaboration difficult.

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10 Key Elements of a High Quality Website 10 KEY ELEMENTS OF A HIGH QUALITY WEBSITE

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Aug 08, 2018

Are you looking for ways to impress Google and rank higher in search results? Want to know how to create a high-quality website that Google will love?

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How to do content marketing for your start-up HOW TO DO CONTENT MARKETING FOR YOUR START-UP

blog article

Aug 08, 2018

Every month, more than 500,000 new businesses are launched. With the rise of content marketing and digital PR, the marketing arena is even for everyone–be it a billion-dollar company or a bootstrapped start-up. With a well-drafted PR and conten...

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How Do I Make Email Marketing Work For My Business? HOW DO I MAKE EMAIL MARKETING WORK FOR MY BUSINESS?

blog article

Aug 07, 2018

It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands large or small get it right every time, if at a...

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Want Consumers to Visit Your E-commerce Website? Here WANT CONSUMERS TO VISIT YOUR E-COMMERCE WEBSITE? HERE'S THE SECRET

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Aug 07, 2018

For running an e-commerce platform in such an hour of a rush, you would need to outrank your competitors in every aspect whether it's the SERP or conversion rates. In order to be a champ in your niche and rule the industry, you need to manage the...

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How Do You Measure Whether Your Marketing Campaign is a Success? HOW DO YOU MEASURE WHETHER YOUR MARKETING CAMPAIGN IS A SUCCESS?

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Aug 07, 2018

Gauging whether a campaign has been successful is one of the key elements of marketing, both in-house and within agencies. A successful campaign provides a sense of pride and achievement, and the knowledge that you have been able to justify the spend...

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11 Effective Content Marketing Tools to Demolish Your KPIs 11 EFFECTIVE CONTENT MARKETING TOOLS TO DEMOLISH YOUR KPIS

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Aug 07, 2018

I’m often asked about my preferred mix of tools for content marketing, and which platforms I personally use? There’s no shortage of them to consider, either - in fact, there are almost 7,000 marketing tools.

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How To Find Social Media Marketing Clients HOW TO FIND SOCIAL MEDIA MARKETING CLIENTS

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Aug 07, 2018

In this video, I show you my exact prospecting process and what it is I do to when looking for new social media marketing clients. I also give a ton of hints and tips when it comes to how to get social media marketing clients.

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9 Steps To Attract New Audiences With SEO Keyword Research 9 STEPS TO ATTRACT NEW AUDIENCES WITH SEO KEYWORD RESEARCH

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Aug 06, 2018

You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma.The goal is to get as many qualified leads as possible to find your post, including new peo...

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5 Profitable Ways to Automate Your Ecommerce Processes 5 PROFITABLE WAYS TO AUTOMATE YOUR ECOMMERCE PROCESSES

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Aug 06, 2018

Time is money, and a rapidly growing business can be a victim of its own success. Scaling quickly increases the amount of time-intensive tasks for your employees. When the exchange rate is a one-for-one time in, money out your company’s growth ...

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HOW TO LAND SEVERAL SOCIAL MEDIA MARKETING CLIENTS A WEEK HOW TO LAND SEVERAL SOCIAL MEDIA MARKETING CLIENTS A WEEK

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Aug 06, 2018

A millennial digital marketer that helps businesses grow their business by leveraging social media marketing and social media advertising. In this, I am going to give you three tips on how to land several social media marketing clients a week

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30 Very Important YouTube SEO Statistics 30 VERY IMPORTANT YOUTUBE SEO STATISTICS

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Aug 06, 2018

The video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to bui...

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9 Key Video Advertising Tips from Facebook 9 KEY VIDEO ADVERTISING TIPS FROM FACEBOOK

blog article

Aug 05, 2018

Facebook has published a new list of tips on video optimization across both Facebook and Instagram, providing specific notes on how to generate the best response with video campaigns on the two platforms.

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3 Steps to Writing Nonprofit Email Campaigns 3 STEPS TO WRITING NONPROFIT EMAIL CAMPAIGNS

blog article

Aug 05, 2018

As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to take acti...

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6 Email Marketing Best Practices to Avoid Looking Like a Spammer 6 EMAIL MARKETING BEST PRACTICES TO AVOID LOOKING LIKE A SPAMMER

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Aug 05, 2018

Are you just getting started with an email marketing strategy for your business? Want to ensure your emails get through those pesky spam filters?

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Marketing Your Home MARKETING YOUR HOME

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Aug 05, 2018

Marketing is everyone’s favorite topic of discussion today. Sales and marketing teams are learning and experimenting with new online marketing strategies every day.

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4 Ways Local SEO Can Boost Your Mobile Marketing Efforts 4 WAYS LOCAL SEO CAN BOOST YOUR MOBILE MARKETING EFFORTS

blog article

Aug 04, 2018

It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about ...

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3 brick-and-mortar lessons for e-commerce 3 BRICK-AND-MORTAR LESSONS FOR E-COMMERCE

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Aug 03, 2018

It's an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correl...

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The Future Of Marketing THE FUTURE OF MARKETING

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Aug 02, 2018

The digital world is changing and long-gone are the days of easily attracting customers through traditional marketing and direct advertisements. The future is here and its name is content marketing. In 2018, the industry is evolving faster than it ev...

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The next generation video advertising platform THE NEXT GENERATION VIDEO ADVERTISING PLATFORM

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Aug 02, 2018

Consumers want a good user experience when they watch videos and it’s something that the online video industry has been promising for years. However, when it comes to content that is supported by advertising, the market is broken, and the user ...

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The Difference Between AI and Machine Learning and How Marketers Use Them to Increase ROI THE DIFFERENCE BETWEEN AI AND MACHINE LEARNING AND HOW MARKETERS USE THEM TO INCREASE ROI

blog article

Aug 02, 2018

If this confusion is keeping marketers from adopting AI, it’s unfortunate. AI is such a powerful asset to marketers—it’s helping brands and agencies analyze marketing data with unprecedented precision, providing them with the insigh...

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Back-to-School Shopping Statistics to Boost Your Social Media Campaigns BACK-TO-SCHOOL SHOPPING STATISTICS TO BOOST YOUR SOCIAL MEDIA CAMPAIGNS

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Aug 02, 2018

As we make our way into August, back-to-school shopping is at its busiest. Some parents have been back-to-school shopping since June, and a primary reason for this early bird back-to-school shopping is to beat the rush that happens mid-to-late August...

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The Coca-Cola Company using TensorFlow for digital marketing campaigns THE COCA-COLA COMPANY USING TENSORFLOW FOR DIGITAL MARKETING CAMPAIGNS

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Aug 02, 2018

n this episode of TensorFlow Meets, Laurence sits down with Patrick Brandt, who is part of the Marketing Operations team at Coca-Cola North America. Learn about how TensorFlow was used to run one of Coca-Cola's biggest digital marketing campaigns...

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How marketers are navigating GDPR compliance creatively HOW MARKETERS ARE NAVIGATING GDPR COMPLIANCE CREATIVELY

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Aug 01, 2018

With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently. The regulations are putting consumers back in the driving seat by giving them control over their data, and th...

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4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog 4 PINTEREST HACKS YOU CAN ADOPT TO DRIVE TRAFFIC TO YOUR BLOG

blog article

Aug 01, 2018

If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor, and DIY projects; but in fact, it's so much more

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Digital Marketing for The Manufacturing Industry DIGITAL MARKETING FOR THE MANUFACTURING INDUSTRY

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Jul 31, 2018

Things are changing in the manufacturing industry - following market trends, more and more manufacturers are beginning to alot a larger portion of their budget to digital marketing. They're also seeing good results.Marketing is not historically a...

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How To Build A Brand Community Using Social Media HOW TO BUILD A BRAND COMMUNITY USING SOCIAL MEDIA

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a com...

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18 Year Old Pilot Turns To Social Media Marketing To Raise £60,000! 18 YEAR OLD PILOT TURNS TO SOCIAL MEDIA MARKETING TO RAISE £60,000!

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Jul 31, 2018

To support the channel some of the links above may be affiliate links. Statements on this site do not represent the views or policies of anyone other than myself. Starting a business takes hard work and dedication... Please do not buy my products if ...

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An Analysis of Beauty Brands on Instagram AN ANALYSIS OF BEAUTY BRANDS ON INSTAGRAM

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Jul 31, 2018

As you start out on Instagram, key questions like how often you should post and how many hashtags you should use may leave you puzzled, given the range of conflicting advice available on the web.

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What Online Shoppers Want: 5 Steps to a Successful eCommerce Website WHAT ONLINE SHOPPERS WANT: 5 STEPS TO A SUCCESSFUL ECOMMERCE WEBSITE

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Jul 31, 2018

Are you in the process of creating a new eCommerce website? Want to better understand what online shoppers want from your digital platform? Smart Assistant share their five essential items for a successful online shop in this infographic.

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HOW TO GET HIGH TICKET DIGITAL MARKETING CLIENTS PAYING YOU $5,000 PER MONTH? HOW TO GET HIGH TICKET DIGITAL MARKETING CLIENTS PAYING YOU $5,000 PER MONTH?

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Jul 30, 2018

Do you want to get digital marketing clients that pay you $5,000/mo. Here's how to do it. Steps To Get Better Digital Marketing Agency Client. Audit Where You're Advertising Your Services. Audit What Kind Of Conversations You're Having Wi...

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Five ways ecommerce is being revolutionized right now FIVE WAYS ECOMMERCE IS BEING REVOLUTIONIZED RIGHT NOW

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Jul 30, 2018

E-commerce has come a long way from its birth in the 1990s. From the dot-com boom and bust to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

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The Winning Formula For Successful Digital Marketing in 2018 THE WINNING FORMULA FOR SUCCESSFUL DIGITAL MARKETING IN 2018

blog article

Jul 30, 2018

It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk...

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The Importance of Digital Marketing in 2018 THE IMPORTANCE OF DIGITAL MARKETING IN 2018

blog article

Jul 28, 2018

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as w...

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How to Conduct Keyword Research for SEO: Tips & Tools for Beginners HOW TO CONDUCT KEYWORD RESEARCH FOR SEO: TIPS & TOOLS FOR BEGINNERS

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Jul 28, 2018

Are you just getting started with an SEO strategy for your website? Need help performing the first part of the process – keyword research? They break things down into four manageable steps: How to gather short-tail keywords to act as your base ...

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Ways GDPR Will Transform the Digital Marketing Industry WAYS GDPR WILL TRANSFORM THE DIGITAL MARKETING INDUSTRY

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Jul 27, 2018

The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that ...

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How to Launch Your First Email Marketing Campaign and Get the Results You Want HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN AND GET THE RESULTS YOU WANT

blog article

Jul 27, 2018

Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What's more, this communication channel is supremely popular: People check their emails multiple times a day, ...

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Social Media Marketing: Importance of Measuring Your ROI SOCIAL MEDIA MARKETING: IMPORTANCE OF MEASURING YOUR ROI

blog article

Jul 27, 2018

By now, most members of the healthcare community understand that a social media component is essential to a broader marketing effort. But before one simply “dives in,” one needs a defined strategy and a means of measuring ROI (Return on I...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jul 27, 2018

Dear reader, I invite you to enjoy this week’s stats roundup with an ice-cold glass of anything refreshing. Or, maybe just go stand next to an open freezer for five minutes and have a little read You’ve earned it. We’ve got news abo...

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5 Tips on How to Improve Your Twitter Video Efforts 5 TIPS ON HOW TO IMPROVE YOUR TWITTER VIDEO EFFORTS

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Jul 26, 2018

The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective - first, we started with text updates, then moved to images, and now video enables users to capture and share mor...

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Marketing in Modern Society: Key Trends and Stats to Be Aware of MARKETING IN MODERN SOCIETY: KEY TRENDS AND STATS TO BE AWARE OF

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Jul 26, 2018

Marketing is always evolving, but the advent of digital connection has accelerated its development, with new options and tools being launched every day that can immediately change best practice approaches and strategies.

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How to Create an Effective Win Back Email Campaign HOW TO CREATE AN EFFECTIVE WIN BACK EMAIL CAMPAIGN

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Jul 26, 2018

Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management.

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The Merchant’s Guide to Using Facebook for Affiliate Marketing THE MERCHANT’S GUIDE TO USING FACEBOOK FOR AFFILIATE MARKETING

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Jul 26, 2018

You’ve probably heard this by now, a few times over, and it might be enough anecdotal evidence to skip focusing on Facebook as you grow your business’ affiliate marketing footprint. But we’re here to tell you to rethink that. The de...

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5 Ways to Profit from Digital Marketing Through 2028 5 WAYS TO PROFIT FROM DIGITAL MARKETING THROUGH 2028

blog article

Jul 25, 2018

The online revolution is coming faster than you think. We are in the age of the Uber-ization, Netflixing, and Bitcoining of everything. Your customers are getting used to ordering their products and services on demand. They like to choose exactly wha...

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5 Keys To Building An Effective SEO Marketing Plan 5 KEYS TO BUILDING AN EFFECTIVE SEO MARKETING PLAN

blog article

Jul 25, 2018

Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It’s one of the main marketing tools that agencies, mine included, use to get people to visit websites. However, any...

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Boost Social Media Marketing BOOST SOCIAL MEDIA MARKETING

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Jul 25, 2018

According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research sh...

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How to Incorporate Video into Your Social Media Marketing Strategy HOW TO INCORPORATE VIDEO INTO YOUR SOCIAL MEDIA MARKETING STRATEGY

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Jul 25, 2018

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising...

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Social Media… Where To Start? SOCIAL MEDIA… WHERE TO START?

blog article

Jul 25, 2018

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here ...

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What is Digital Marketing? Breaking Down the Basics WHAT IS DIGITAL MARKETING? BREAKING DOWN THE BASICS

blog article

Jul 25, 2018

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers

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How to Calculate the ROI of Influencer Marketing Campaigns HOW TO CALCULATE THE ROI OF INFLUENCER MARKETING CAMPAIGNS

blog article

Jul 25, 2018

Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing an end goal for your efforts is essential for determining how you’ll measure it. Here are the most common end goals (and how to meas...

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Are Computer-Generated Characters the Future of Influencer Marketing? ARE COMPUTER-GENERATED CHARACTERS THE FUTURE OF INFLUENCER MARKETING?

blog article

Jul 25, 2018

Computer-generated influencers - the latest breed of Instagram stars who resemble human beings but are not - are slowly rising in popularity, drawing attention from fashion and beauty brands alike.

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30+ SEO Trends & Ranking Factors You Can 30+ SEO TRENDS & RANKING FACTORS YOU CAN'T IGNORE IN 2018

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Jul 24, 2018

Are you currently working on the SEO of your website? Want to stay up to date with the trends and ranking factors that matter most in 2018? Blogkens share the trends and ranking factors you need to know in this infographic. They break things down int...

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The Psychology of Social Media THE PSYCHOLOGY OF SOCIAL MEDIA

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Jul 24, 2018

According to one report, Generation Y "has made social media their top priority and continues to need more usage in order to feel satisfied". Another found that the habitual nature of social can see it spill over into other areas of people&...

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10 Expert Tips for Putting Together Your Own Digital Marketing Puzzle 10 EXPERT TIPS FOR PUTTING TOGETHER YOUR OWN DIGITAL MARKETING PUZZLE

blog article

Jul 23, 2018

Building your marketing plan is like putting together the pieces of a puzzle. One piece might be video marketing. Another might be email marketing. And there might also be some related to social media and content creation.

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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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Content Marketing Basics - 5 Easy Steps For Crafting Magnetic Content CONTENT MARKETING BASICS - 5 EASY STEPS FOR CRAFTING MAGNETIC CONTENT

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Jul 23, 2018

Looking to increase your brand awareness and reach more qualified leads? Start by learning content marketing basics. What is Content Marketing? Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage...

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This Is How Social Media Is Made To Be Addicting THIS IS HOW SOCIAL MEDIA IS MADE TO BE ADDICTING

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Jul 23, 2018

We are LIFE NOGGIN! An animated and educational web show designed to teach you all about your awesome life and the brain that makes you able to live it! We answer questions about everything from inside the human body to deep outer space. Stay tuned f...

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13 Surprising Email Personalization Statistics 13 SURPRISING EMAIL PERSONALIZATION STATISTICS

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Jul 23, 2018

Are you looking for ways to improve your email marketing strategy? Want to know how email personalization can help? They break things down into the following categories: What businesses think about personalizationWhat customers think about personaliz...

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The Top Five KPIs Online Marketers Should Be Tracking THE TOP FIVE KPIS ONLINE MARKETERS SHOULD BE TRACKING

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Jul 23, 2018

We track email open rates, Facebook follows, and customer acquisitions, among many other metrics. Those may help us improve our marketing campaigns, but are they really helping us achieve overall marketing and business goals?

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Group, Facebook To Train Young Graduates On Digital Marketing GROUP, FACEBOOK TO TRAIN YOUNG GRADUATES ON DIGITAL MARKETING

blog article

Jul 22, 2018

A digital training not-for-profit initiative in partnership with Facebook has said it will train young graduate waiting for employment on intensive Digital Marketing training programme.

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10 Benefits of Social Media for All Businesses 10 BENEFITS OF SOCIAL MEDIA FOR ALL BUSINESSES

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Jul 22, 2018

No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused on it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fen...

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How to Create Your Content Strategy HOW TO CREATE YOUR CONTENT STRATEGY

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Jul 21, 2018

Content remains key to SEO, and to boosting your profile online. Without content, your social media marketing strategy will be limited to sharing material from other sources, and your own individual platform posts, which can help raise awareness but ...

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Best Email Marketing Practices for Your B2B Healthcare Company BEST EMAIL MARKETING PRACTICES FOR YOUR B2B HEALTHCARE COMPANY

blog article

Jul 20, 2018

With so many high-tech options for your B2B healthcare inbound marketing, email may be at the bottom of your list. The truth is, it should go somewhere near the top. Not only is B2B healthcare email marketing one of the top tactics for attracting a s...

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How Social Media Has Changed the Ad Game HOW SOCIAL MEDIA HAS CHANGED THE AD GAME

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Jul 20, 2018

As outlined in this new infographic from MDG Advertising, marketers are logically switching to the mediums which are seeing more use - more people on social means more advertiser interest. But with that shift has come a different way of looking at ad...

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5 Things You Need to Know About Outsourcing Content Marketing 5 THINGS YOU NEED TO KNOW ABOUT OUTSOURCING CONTENT MARKETING

blog article

Jul 20, 2018

The thing is, outsourcing is a partnership. If you’ve been switching from freelancer to freelancer and agency to agency without seeing any improvement, that’s probably what’s missing. Even if you’re absolutely certain you&rsqu...

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Manufacturers Extend Digital Transformation to Sales & Marketing MANUFACTURERS EXTEND DIGITAL TRANSFORMATION TO SALES & MARKETING

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Jul 19, 2018

The old way of selling in the manufacturing industry was quite simple – manufacturers made competitive products in a cost-effective manner and sold to as many customers as possible. But the digital transformation has changed everything. While t...

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How Blockchain Technology Is Changing Digital Marketing HOW BLOCKCHAIN TECHNOLOGY IS CHANGING DIGITAL MARKETING

blog article

Jul 19, 2018

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world....

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GLOBAL RETAIL E-COMMERCE PACKAGING MARKET 2018 BY PLAYERS GLOBAL RETAIL E-COMMERCE PACKAGING MARKET 2018 BY PLAYERS

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Jul 19, 2018

Recently added a new in-depth research report that focuses on 2018- 2025 Retail E-commerce Packaging Market report around the globe. The study of reports gives always a satisfactory solution to the user. The research is attached with substantial info...

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Double up Your ROI with the Help of Instagram and Snapchat DOUBLE UP YOUR ROI WITH THE HELP OF INSTAGRAM AND SNAPCHAT

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Jul 19, 2018

While Facebook remains the clear market leader in social, algorithm shifts and behavioral trends have seen more and more marketers considering both Instagram and Snapchat in their marketing strategies.

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New Strategies for Lead Generation, Scoring, and Nurturing NEW STRATEGIES FOR LEAD GENERATION, SCORING, AND NURTURING

whitepaper

Jul 18, 2018

This white paper explains some of the IVR strategies today’s B2B marketers are using to generate, qualify, and nurture sales leads. It also discusses how voice-based marketing automation solutions have made it easy for marketers to integrate ta...

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OPU OPU

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Jul 18, 2018

We’re doing this through a combination of the blockchain, AI, big data, search, image analysis, and eCommerce technologies. Underpinning it all is a merit-based incentives system, which rewards those who contribute information and insights &nda...

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5 Social Media Marketing Lessons From Netflix 5 SOCIAL MEDIA MARKETING LESSONS FROM NETFLIX

blog article

Jul 18, 2018

Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year. Netflix’s closest competitor, Amazon Prime, has about 100 million users. Netfli...

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5 Google AdWords Features You Should Be Using In 2018 5 GOOGLE ADWORDS FEATURES YOU SHOULD BE USING IN 2018

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Jul 17, 2018

There’s a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take so...

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5 Ways You Can Use Social Media Listening to Your Advantage 5 WAYS YOU CAN USE SOCIAL MEDIA LISTENING TO YOUR ADVANTAGE

blog article

Jul 17, 2018

Social media monitoring is a must for any brand - and really, why would you miss such a great opportunity to find people who are talking about your business, looking for something that you offer, or asking a question that you can answer?

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Top 7 Digital Marketing Tactics every Marketer should know. TOP 7 DIGITAL MARKETING TACTICS EVERY MARKETER SHOULD KNOW.

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Jul 16, 2018

According to growth.org, 80% of people read the headline which means 8 out of the 10 people will read your article's headline. Moreover, headlines can be used to attract the audience from Search Engines & Social Media Websites.

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4 Components of Effective Lead Generation and Lead Nurturing Campaigns 4 COMPONENTS OF EFFECTIVE LEAD GENERATION AND LEAD NURTURING CAMPAIGNS

blog article

Jul 16, 2018

Content marketing, when done right, is an inexpensive, extremely effective way to generate and nurture leads. But, as I recently wrote, even the best content marketing strategy won’t do you much good if your website stinks. You have to have cer...

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Video Marketing for Small Business VIDEO MARKETING FOR SMALL BUSINESS

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Jul 16, 2018

Video content is a big deal in social media marketing - there's a reason why every social platform has added its own native video option. the video should be on your social content radar - but how can you get started with video content? The below...

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The Top Ways Influencers Generate Revenue THE TOP WAYS INFLUENCERS GENERATE REVENUE

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Jul 15, 2018

With influencer marketing on the rise, a growing number of people are working to use their burgeoning social presence to generate income by advocating for paying brands. But how do 'influencers' actually make their money? The team from Kite r...

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A How-to Guide for Influencer Marketing on Instagram A HOW-TO GUIDE FOR INFLUENCER MARKETING ON INSTAGRAM

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Jul 13, 2018

One approach many brands have found particularly effective on Instagram is influencer marketing. By utilizing the creative nous and platform-specific skills of high-profile users, brands can expand their messaging through more resonant content, and c...

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Using Redirects Can Impact Google AdWords Quality Score USING REDIRECTS CAN IMPACT GOOGLE ADWORDS QUALITY SCORE

blog article

Jul 12, 2018

It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they update their landing page URLs to HTTPS, for those sites that have switched to secure in anticipation ...

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10 Common Reasons Why Influencer Marketing Campaigns Fail 10 COMMON REASONS WHY INFLUENCER MARKETING CAMPAIGNS FAIL

blog article

Jul 12, 2018

In today’s over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing are often just what’s needed. Done ...

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Become a Certified Digital Marketing Professional. BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL.

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Jul 12, 2018

The Digital Marketing Professional Certification is our cornerstone training course and can provide you with an introduction to key digital marketing specialisms; from mobile marketing and social media marketing to Email marketing, PPC marketing and ...

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How to become Digital marketing expert HOW TO BECOME DIGITAL MARKETING EXPERT

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Jul 11, 2018

The video describes you about digital marketing job & career with growth in digital marketing there is a huge demand for SEO manager, PPC manager, content marketing specialist, affiliate marketing. The salary of a digital marketing expert starts ...

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20 Essential Video Marketing Statistics 20 ESSENTIAL VIDEO MARKETING STATISTICS

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Jul 11, 2018

Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.

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How Successful Life Science Businesses Generate Their Leads with “White Paper Marketing” HOW SUCCESSFUL LIFE SCIENCE BUSINESSES GENERATE THEIR LEADS WITH “WHITE PAPER MARKETING”

blog article

Jul 11, 2018

The life science sector is full of ambitious professionals who are both overwhelmingly busy and voracious learners. This presents a problem and an opportunity. If you can employ educational marketing to your market, leaving your readers significantly...

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7 Digital Marketing Predictions For Online Businesses In 2018 7 DIGITAL MARKETING PREDICTIONS FOR ONLINE BUSINESSES IN 2018

blog article

Jul 11, 2018

Digital Marketing, whose base is the Internet and the way business happens on the Internet received a tremendous boost due to this explosion of new users, and this is the reason our Digital Marketing predictions for 2018 focuses on three important as...

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Why You Should Make Your Content More Personal WHY YOU SHOULD MAKE YOUR CONTENT MORE PERSONAL

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Jul 11, 2018

With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging. But there are limi...

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Warnings on Google AdWords WARNINGS ON GOOGLE ADWORDS

blog article

Jul 11, 2018

She is the enemy of all entrepreneurs who earn a secondary or main job with online marketing - the warning. In the course of the GDPR, the concern about a warning from Google AdWords ads is especially great. What a possible warning means for you and ...

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Six tips for influencer marketing success SIX TIPS FOR INFLUENCER MARKETING SUCCESS

blog article

Jul 10, 2018

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.But despite the spend, many brands aren’t realizing influencer marketing’s full potential.

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Why Search Engine Optimization Is the Key to Making Money Online WHY SEARCH ENGINE OPTIMIZATION IS THE KEY TO MAKING MONEY ONLINE

blog article

Jul 10, 2018

There are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored content or work with content partners. You could create an online shop or use affiliate links to send your readers to someone else’s online sh...

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10 Skills to Succeed with Social Selling on LinkedIn 10 SKILLS TO SUCCEED WITH SOCIAL SELLING ON LINKEDIN

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Jul 10, 2018

You may think you need specific technical skills in order to succeed with social selling on LinkedIn, but the truth is that you've had the skills necessary for effective social selling since grade school, and you can easily tap into them again. A...

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Why You Need to Include Video in Your Marketing Strategy WHY YOU NEED TO INCLUDE VIDEO IN YOUR MARKETING STRATEGY

blog article

Jul 10, 2018

Over the last few years, video’s popularity has grown so dramatically that it cemented itself as part of a business marketing strategy that you can’t ignore. With a little creativity and a well thought out plan, videos can help a brand (s...

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12 Essential SEO Exercises New Website Owners Need to Implement. 12 ESSENTIAL SEO EXERCISES NEW WEBSITE OWNERS NEED TO IMPLEMENT.

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Jul 10, 2018

So your new website is live, and you're looking to start generating leads and customers. What's the best way to go about kick-starting your SEO strategy? Volusion shares their 12 essential SEO exercises in this infographic. Their listing cove...

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The 5 Deadliest Facebook Marketing Mistakes to Avoid THE 5 DEADLIEST FACEBOOK MARKETING MISTAKES TO AVOID

blog article

Jul 09, 2018

According to the latest stats, Facebook currently has more than 2 billion monthly active users. Besides being a great place to connect with people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (lite...

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Do You Need A Website For A Social Media Marketing Agency? DO YOU NEED A WEBSITE FOR A SOCIAL MEDIA MARKETING AGENCY?

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Jul 09, 2018

In this video, I talk about whether you need a website for your social media marketing agency. I also talk about business cards and the importance of a company name.

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GDPR - developing best practice for obtaining consent. GDPR - DEVELOPING BEST PRACTICE FOR OBTAINING CONSENT.

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Jul 09, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies,...

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The Top Ecommerce Platforms by Market Share in 2018 . THE TOP ECOMMERCE PLATFORMS BY MARKET SHARE IN 2018 .

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Jul 06, 2018

eCommerce is on the rise, with digital platform-originated sales projected to rise from $2.3 trillion in 2017 to $4.5 trillion by 2021. The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attra...

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HOW INTERACTIVE CONTENT CAN BOOST YOUR MARKETING CAMPAIGNS HOW INTERACTIVE CONTENT CAN BOOST YOUR MARKETING CAMPAIGNS

blog article

Jul 05, 2018

Has your content marketing strategy fizzled out in the recent times? You aren’t alone as traditional content marketing strategies are increasingly becoming irrelevant in the modern context. Many brands and digital marketers are left puzzled wit...

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Top 10 Best Digital Marketing Tools for eCommerce TOP 10 BEST DIGITAL MARKETING TOOLS FOR ECOMMERCE

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Jul 05, 2018

What is the top digital marketing to take over the market in 2018? These days online marketing can seem to be competitive as never before, but using proper online marketing tools and website marketing tools can help you immensely. So, what are the to...

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10 Social Media Statistics for B2B Marketers 2018 10 SOCIAL MEDIA STATISTICS FOR B2B MARKETERS 2018

blog article

Jul 05, 2018

The latest social media statistics show growth of Instagram, social messaging bots, and video content. Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the wo...

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Digital Marketing for Small Businesses DIGITAL MARKETING FOR SMALL BUSINESSES

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Jul 04, 2018

Follow these actionable digital marketing tips for small businesses and reach your potential customers right when they need you. What is internet marketing? This is an online presentation for small business and entrepreneurs which includes a digital ...

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How to Scale Content Marketing Without Hiring More People HOW TO SCALE CONTENT MARKETING WITHOUT HIRING MORE PEOPLE

video

Jul 04, 2018

Don't have the talent to make content or budget to hire content marketing people but desperately need content for your business? Aylin shows you how to get content for your business through great freelance content creators and guest writers that ...

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WHAT IS DIGITAL MARKETING WHAT IS DIGITAL MARKETING

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Jul 04, 2018

Digital Marketing is not a Business Digital Marketing is not a business, it is a HALF of advertising a business. Digital Marketing is a strategy, just as Traditional Marketing has been a strategy for a long time.

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Social Chains SOCIAL CHAINS

whitepaper

Jul 02, 2018

There is sensitive information enclosed, and it is expected this packet will be used solely for the purpose above. It is not for public consumption or consideration.

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4 Myths of Email Marketing 4 MYTHS OF EMAIL MARKETING

video

Jul 02, 2018

In this video we share some of our favorite tips that we've learned about email marketing and what is working for the way we make websites.

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30 Crazy Social Media Facts That Might Change How You Think About Marketing 30 CRAZY SOCIAL MEDIA FACTS THAT MIGHT CHANGE HOW YOU THINK ABOUT MARKETING

blog article

Jul 02, 2018

If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s ...

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THE POPULAR WEBSITES THAT EVERY DIGITAL MARKETER NEED TO KNOW THE POPULAR WEBSITES THAT EVERY DIGITAL MARKETER NEED TO KNOW

blog article

Jul 01, 2018

Can you imagine a company without a website or a brand with zero social media engagement? I bet you can’t because it’s almost impossible to build a successful business without the corresponding digital marketing strategy. Numerous studies...

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Key Stats to Understand SEO in 2018 KEY STATS TO UNDERSTAND SEO IN 2018

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Jul 01, 2018

This huge infographic from SEO Tribunal outlines a range of key elements, including the history of search optimization, big Google algorithm shifts, an overview of the leading search platforms, big trends, and more.

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The 5 W THE 5 W'S OF EXPERIENCE-DRIVEN COMMERCE

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Jun 30, 2018

Are you in the process of starting an eCommerce website? Do you fully understand the behavior of your ideal shoppers? Episerver shares 5 things you should know about your customers in this infographic.

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The ROI of Social Media THE ROI OF SOCIAL MEDIA

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Jun 29, 2018

Accurately tracking the return on investment of social media has been a constant challenge for marketing teams, and has become a more pressing one as social platforms have evolved into a key part of our broader communicative process. But it's slo...

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