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Human Conversations Drive Loyalty HUMAN CONVERSATIONS DRIVE LOYALTY

whitepaper

Sep 17, 2020

Research indicates that 1 in 3 customers will leave a brand they love after just one bad experience, with 92% completely abandoning it after just a few negative interactions. Despite this, the harsh reality is that too many businesses are delivering sub-par customer experiences. It doesn't have to b...

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The 2020 market research survival guide THE 2020 MARKET RESEARCH SURVIVAL GUIDE

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Sep 14, 2020

We just launched our Market Research Survival Guide to help organizations navigate the changing market research landscape and take advantage of agile solutions.

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Best Practices for Digital Omnichannel Customer Service BEST PRACTICES FOR DIGITAL OMNICHANNEL CUSTOMER SERVICE

whitepaper

Sep 14, 2020

As our daily lives migrate online more and more deeply, the brands we support are being called upon to adopt a digital-first approach to customer experience. Businesses realize that the customer journey is no longer starting or ending in brick-and-mortar stores. Instead, it is taking place across a ...

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The Perfect Customer Service Journey THE PERFECT CUSTOMER SERVICE JOURNEY

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Sep 14, 2020

Live chat, email, social media, SMS – whatever digital channel your customers want to contact you on, you need to be there – and you need to be there with a combination of self-serve, agent support & chatbot automation to deliver the perfect customer experience. Here’s how.

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Omnichannel customer engagement made easy OMNICHANNEL CUSTOMER ENGAGEMENT MADE EASY

whitepaper

Sep 14, 2020

Close the gap between Question and Answer, wherever and whenever your customers want.

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Synclarity Digital Agency in Mumbai SYNCLARITY DIGITAL AGENCY IN MUMBAI

article

Sep 22, 2020

Synclarity Digital is an Inbound & Content Marketing agency that provides - Content Strategy & Development, SEO, Digital Marketing & Web Development solutions. All are custom calibrated towards B2B as well as B2C businesses. We understand that one of the primary goals of Business is Grow...

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Human Conversations Drive Loyalty HUMAN CONVERSATIONS DRIVE LOYALTY

whitepaper

Sep 17, 2020

Research indicates that 1 in 3 customers will leave a brand they love after just one bad experience, with 92% completely abandoning it after just a few negative interactions. Despite this, the harsh reality is that too many businesses are delivering sub-par customer experiences. It doesn't have to b...

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Help with your COVID-19 response plan HELP WITH YOUR COVID-19 RESPONSE PLAN

article

Sep 14, 2020

As the world comes to grips with COVID-19, businesses are having to adjust and react quickly. Now more than ever, it’s crucial for organizations to listen to the people they serve and find ways to help them cope with the new challenges they’re facing.At SurveyMonkey, we are committed to ...

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Resources for advancing racial equity in your workforce RESOURCES FOR ADVANCING RACIAL EQUITY IN YOUR WORKFORCE

article

Sep 14, 2020

Send this survey to your organization’s vendors and partners to uncover whether the organizations you work with have diverse teams, leadership, and vendors of their own. With the insights you gain, you can prioritize partnerships that align with your organization’s diversity, equity, and...

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The 2020 market research survival guide THE 2020 MARKET RESEARCH SURVIVAL GUIDE

whitepaper

Sep 14, 2020

We just launched our Market Research Survival Guide to help organizations navigate the changing market research landscape and take advantage of agile solutions.

Read More

Best Practices for Digital Omnichannel Customer Service BEST PRACTICES FOR DIGITAL OMNICHANNEL CUSTOMER SERVICE

whitepaper

Sep 14, 2020

As our daily lives migrate online more and more deeply, the brands we support are being called upon to adopt a digital-first approach to customer experience. Businesses realize that the customer journey is no longer starting or ending in brick-and-mortar stores. Instead, it is taking place across a ...

Read More

The Perfect Customer Service Journey THE PERFECT CUSTOMER SERVICE JOURNEY

whitepaper

Sep 14, 2020

Live chat, email, social media, SMS – whatever digital channel your customers want to contact you on, you need to be there – and you need to be there with a combination of self-serve, agent support & chatbot automation to deliver the perfect customer experience. Here’s how.

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Omnichannel customer engagement made easy OMNICHANNEL CUSTOMER ENGAGEMENT MADE EASY

whitepaper

Sep 14, 2020

Close the gap between Question and Answer, wherever and whenever your customers want.

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Don’t Lose Your Customers to Poor Form DON’T LOSE YOUR CUSTOMERS TO POOR FORM

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Sep 14, 2020

Forms have always remained a complex and long-winded process of business. IDC has calculated that users require 61% less time to complete forms and documents with Adobe AEM Forms. This Whitepaper explains how Adobe empowered users to better engage their customers as well as execute their business st...

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Exceptional Customer Experience Hinges on the Power of Digital EXCEPTIONAL CUSTOMER EXPERIENCE HINGES ON THE POWER OF DIGITAL

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Sep 14, 2020

40% of Customer Experience leaders exceeded their top business goal by a significant margin, in comparison to mainstream companies, at 13%. Seamless customer experiences are built on strong digital foundations, and this Econsultancy 2020 Digital Trends report explains why marketers are making custom...

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Reuters Events Launches Strategic Marketing USA Setting the Future of Marketing REUTERS EVENTS LAUNCHES STRATEGIC MARKETING USA SETTING THE FUTURE OF MARKETING

article

Aug 26, 2020

The last 6 months have been a whirlwind and keeping up with customer expectations is almost impossible, let alone getting campaigns together in a timely manner. (You’re not alone, it’s been a tough slog.)Consequently, most of the marketing community - not unlike the rest of the world - a...

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How To Get & Use Channel Partner Data HOW TO GET & USE CHANNEL PARTNER DATA

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Aug 26, 2020

Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve ex...

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How Community Coalitions Are Bridging the Digital Divide HOW COMMUNITY COALITIONS ARE BRIDGING THE DIGITAL DIVIDE

article

Aug 25, 2020

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions...

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Kentucky Teen Once Subject of Viral Video Warns Republicans of KENTUCKY TEEN ONCE SUBJECT OF VIRAL VIDEO WARNS REPUBLICANS OF 'OUTRAGE MOB'

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Aug 25, 2020

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the Marc...

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How Educators Kept Students on Track During Remote Learning HOW EDUCATORS KEPT STUDENTS ON TRACK DURING REMOTE LEARNING

article

Aug 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Readin...

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Introducing the New 3Q Values INTRODUCING THE NEW 3Q VALUES

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Aug 18, 2020

When I first joined 3Q in the fall of 2019, we had a set of company values that had been in place for over five years, through an acquisition, a company buy-back, a major growth investment, and rapid expansion into a company with 10 locations, including Dublin and Singapore, and over 300 employees. ...

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Why Should You Hire a Social Media Agency? WHY SHOULD YOU HIRE A SOCIAL MEDIA AGENCY?

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Aug 17, 2020

Social media is engrained in our everyday lives so seamlessly it has simply become an extension of who we are and how we communicate with the world around us. The same goes for brands. However, when it comes to crafting that perfect tweet or LinkedIn post to promote and amplify your business goals, ...

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How to Optimize Original B2B Research Content For Credibility and Impact HOW TO OPTIMIZE ORIGINAL B2B RESEARCH CONTENT FOR CREDIBILITY AND IMPACT

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Aug 17, 2020

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such...

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Search engine optimization with Magnolia CMS SEARCH ENGINE OPTIMIZATION WITH MAGNOLIA CMS

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Aug 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended ...

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Growth Marketing Automation: The Next Wave GROWTH MARKETING AUTOMATION: THE NEXT WAVE

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Aug 15, 2020

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that i...

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How The Ugly Drinks Brand Got A Taste of Stateside Success HOW THE UGLY DRINKS BRAND GOT A TASTE OF STATESIDE SUCCESS

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Aug 14, 2020

Ugly Drinks has enjoyed the kind of growth all start-ups dream about; from humble beginnings in a London shipping container, to breaking the United States in just a few years. It’s been a crazy journey for founders Hugh Thomas and Joe Benn, and for Global Head of DTC & Brand Orla Weir, who...

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How to Identify Cross-Selling Opportunities in Your ABM Funnel HOW TO IDENTIFY CROSS-SELLING OPPORTUNITIES IN YOUR ABM FUNNEL

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Aug 14, 2020

The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. How does your organization measure this today? Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Integrate this data into ...

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Product Spotlight August: Driving Up Engagement in Your Surveys PRODUCT SPOTLIGHT AUGUST: DRIVING UP ENGAGEMENT IN YOUR SURVEYS

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Aug 13, 2020

Engaged, thoughtful responses are the lifeblood of genuine insights. If you want data you can count on for your biggest marketing, product and business decisions, you need to trust that that data represents the real opinions of real people. There are lots of features in the Attest platform to keep e...

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How to Drive Sales as Share of Spend Shifts Across Industries HOW TO DRIVE SALES AS SHARE OF SPEND SHIFTS ACROSS INDUSTRIES

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Aug 13, 2020

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shi...

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Six Content Assets to Help Your Sales Team Close More Deals SIX CONTENT ASSETS TO HELP YOUR SALES TEAM CLOSE MORE DEALS

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Aug 13, 2020

Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift.Today, the key to B2B success boils down to strategically aligning both teams.An important element of alignment comes in the form of quality content th...

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A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips A DAY IN THE LIFE OF A CONTENT MARKETER DURING THE PANDEMIC: CHALLENGES AND TIPS

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Aug 13, 2020

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of...

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Core Web Vitals: A guide to Google’s new page experience signals CORE WEB VITALS: A GUIDE TO GOOGLE’S NEW PAGE EXPERIENCE SIGNALS

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Aug 13, 2020

On May 28 2020, Google announced that it would be introducing a new ranking metric that considered real-world user experience. This new ‘page experience’ ranking metric includes existing ranking signals such as mobile-friendliness and HTTPS, but also includes the Core Web Vitals for the ...

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Digital Marketing for Charities & Not-For-Profits DIGITAL MARKETING FOR CHARITIES & NOT-FOR-PROFITS

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Aug 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimat...

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FORGET LOWERING COST, GO FOR CUSTOMER MARKETING IN A NEW ERA OF B2B FORGET LOWERING COST, GO FOR CUSTOMER MARKETING IN A NEW ERA OF B2B

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Aug 13, 2020

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of customers and solves their problems. With increasing competition and market oversaturation, B2B Customer M...

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Why is Most B2B Marketing So Forgettable? WHY IS MOST B2B MARKETING SO FORGETTABLE?

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Aug 13, 2020

Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. And the number one factor driving those buying decisions? Memory. Your buyers interact with ...

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How to Ace Your Restaurant’s Local Marketing Strategy HOW TO ACE YOUR RESTAURANT’S LOCAL MARKETING STRATEGY

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Aug 13, 2020

The way restaurants once operated has radically changed over the last few years as technology continues to advance. An industry that once thrived on word of mouth marketing now must turn to other promotional methods to entice customers to dine with them. However, many restaurant owners are unaware o...

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Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 INC. MAGAZINE UNVEILS ITS ANNUAL LIST OF AMERICA’S FASTEST-GROWING PRIVATE COMPANIES—THE INC. 5000

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Aug 12, 2020

Inc. magazine today revealed that San Antonio-based STIRISTA is on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segm...

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Six Ways B2B Marketers Can Harness the Power of Experiential Marketing SIX WAYS B2B MARKETERS CAN HARNESS THE POWER OF EXPERIENTIAL MARKETING

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Aug 12, 2020

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. They bring brochures, swag, and helpful representatives in an attempt to capture attention, but they often find that to be a hit-or-miss approach. It...

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COVID-19 is Redefining Face-to-Face Communication: Updated Framework Guidance COVID-19 IS REDEFINING FACE-TO-FACE COMMUNICATION: UPDATED FRAMEWORK GUIDANCE

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Aug 12, 2020

Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and visi...

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Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data SHOW ME THE NUMBERS: 20 B2B MARKETING INSIGHTS FROM AUDIENCE POLL DATA

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Aug 12, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simult...

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How Intent Data Activates the Marketing Cloud HOW INTENT DATA ACTIVATES THE MARKETING CLOUD

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Aug 12, 2020

Why is the digital marketplace ascending and demanding the attention of more B2B sellers? Clearly, with COVID, anything digital is popular and necessary. The crisis has accelerated digital transformation, forcing everyone into more digital marketing. As a result, B2B marketers are having to learn a ...

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How Technology Supports Connected Content HOW TECHNOLOGY SUPPORTS CONNECTED CONTENT

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Aug 12, 2020

In recent weeks, we’ve been publishing a series of posts about Connected Content and why it matters as the world becomes increasingly digital first. Connected Content means that companies tell their brand stories through strategic and engaging content, build and run intelligent websites, and r...

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The Agile Path to Engagement: Solving the Personalization Challenge with AI THE AGILE PATH TO ENGAGEMENT: SOLVING THE PERSONALIZATION CHALLENGE WITH AI

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Aug 12, 2020

The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal.The path to 1:1 marketing is...

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Beginner BEGINNER'S GUIDE: 9 THINGS YOU SHOULD KNOW IF YOU ARE NEW TO MOBILE SEO

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Aug 11, 2020

Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings.Take into account that approximately half of the web tra...

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7 Signs Your Manufacturing Company Should Hire a Marketing Agency 7 SIGNS YOUR MANUFACTURING COMPANY SHOULD HIRE A MARKETING AGENCY

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Aug 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company

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5 Positive review examples: It’s all in the response 5 POSITIVE REVIEW EXAMPLES: IT’S ALL IN THE RESPONSE

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Aug 11, 2020

When it comes to online reviews, a high star rating isn’t enough to set your business apart from the competition. Without written reviews, a star rating (no matter how high) falls flat. The average consumer spends 13 minutes and 45 seconds reading through reviews and review responses before ma...

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What a load of noise WHAT A LOAD OF NOISE

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Aug 11, 2020

My focus, however, is not on the things we should be investing time and money in, but more the people responsible for doing it. The people that already had strained practices when they were in the office. When they were in huddles dealing with the demands of trading but now (with the past few weeks ...

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Mastering GMB Attributes for Financial Services Brands MASTERING GMB ATTRIBUTES FOR FINANCIAL SERVICES BRANDS

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Aug 11, 2020

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you insi...

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Through the Gaggle Lens: The State of Student Safety THROUGH THE GAGGLE LENS: THE STATE OF STUDENT SAFETY

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Aug 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

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6 Key Capabilities Your Marketing Automation Tool Should Do For You 6 KEY CAPABILITIES YOUR MARKETING AUTOMATION TOOL SHOULD DO FOR YOU

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Aug 10, 2020

Digital Market News lists automation as one of the top five key advantages of creating a digital marketing program. Furthermore, the article notes how automation is growing at a rapid rate—helping businesses transform, automate, accelerate, and optimize repetitive manual tasks such as sending ...

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Google URL Builder: How to Track Campaigns in Analytics GOOGLE URL BUILDER: HOW TO TRACK CAMPAIGNS IN ANALYTICS

article

Aug 10, 2020

You’re ready to start a marketing campaign; a newsletter, social or some paid campaign. Your main goal is to drive traffic back to your website, convert that traffic into leads, and those leads into customers.So, how do you tell which marketing campaigns were successful? Easy. Use the Google A...

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Is Agency Life Right For You? IS AGENCY LIFE RIGHT FOR YOU?

article

Aug 10, 2020

Whether you’re just setting off in your career in public relations or you’re looking for a change in your communications career path, your PR journey can take many shapes and forms. From setting your sights on a particular brand or industry to joining a large company or startup, the poss...

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3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail 3 ESSENTIALS TO ACCELERATE YOUR OMNICHANNEL STRATEGY IN THE NEXT PHASE OF RETAIL

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Aug 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identify...

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City Beach Pivots to Adapt to Changing Customer Behavior CITY BEACH PIVOTS TO ADAPT TO CHANGING CUSTOMER BEHAVIOR

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Aug 10, 2020

When consumers shifted to online-only shopping, City Beach was more prepared than a lot of other retailers. Not only had City Beach invested in e-commerce long before the pandemic struck, but they were observing real-time customer behavior and making wise inventory decisions to meet the demands of c...

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The ROI of Leadership Transparency in Difficult Times THE ROI OF LEADERSHIP TRANSPARENCY IN DIFFICULT TIMES

article

Aug 07, 2020

From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle Mike Couch has seen it all. Now Managing Partner and CEO at Couch & Associates, his expertise in marketing technology and the CRM space is highly sought by companies wanting to make more dat...

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9 Steps To A Winning Elevator Pitch 9 STEPS TO A WINNING ELEVATOR PITCH

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Aug 07, 2020

Do you keep telling yourself that if the right person heard your business pitch, you'd be successful? If so, join a line of others who feel the exact same way. How do you ensure the right decision maker hears your pitch and responds to it effectively? Unfortunately, there is no magic formula, bu...

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How to Optimize Product Finders for Higher SEO Rankings HOW TO OPTIMIZE PRODUCT FINDERS FOR HIGHER SEO RANKINGS

article

Aug 07, 2020

The role and purpose of digital assistants and product finders is to help customers find what they’re looking for and matching them to the right products for their needs and wants. They provide significant improvements on metrics like engagement, click thru-rate, average order value, and conve...

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SEO and Content Marketing: How to Combine Them Effectively to Achieve Results SEO AND CONTENT MARKETING: HOW TO COMBINE THEM EFFECTIVELY TO ACHIEVE RESULTS

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Aug 06, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw ...

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How to use the right data to super-charge your PPC automation and create smarter marketing strategies HOW TO USE THE RIGHT DATA TO SUPER-CHARGE YOUR PPC AUTOMATION AND CREATE SMARTER MARKETING STRATEGIES

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Aug 06, 2020

There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best come up with incredible paid search strategies. “Automation” has been something of a buzzword in the marketing world for quite some time, parti...

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Marketing is Moving Further Down the Sales Funnel MARKETING IS MOVING FURTHER DOWN THE SALES FUNNEL

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Aug 06, 2020

If you’re a marketer, you’re responsible for more of the buying journey than ever before. This is a big shift from your traditional role, which was creating awareness and running campaigns at the top of the funnel. Those campaigns generated interest, but at some point, there was always t...

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COVID-19 Has Altered Paid Search: How Marketers Can Adjust Strategies COVID-19 HAS ALTERED PAID SEARCH: HOW MARKETERS CAN ADJUST STRATEGIES

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Aug 05, 2020

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviors have changed i...

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5 SEO Mistakes Companies Make: What to Know Before Leslie To’s Engage Session 5 SEO MISTAKES COMPANIES MAKE: WHAT TO KNOW BEFORE LESLIE TO’S ENGAGE SESSION

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Aug 05, 2020

On August 7th, Leslie To is sitting down with the folks at SEMpdx as part of their Engage VIRTUAL Conference to discuss the worst SEO mistakes that brands are still making in 2020. Leslie has over a decade of experience in SEO and is a regular on the SEO speaking circuit. SEMpdx is a non-profit orga...

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Three Stages of Legal Digital Transformation THREE STAGES OF LEGAL DIGITAL TRANSFORMATION

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Aug 05, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey m...

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New Business Remains Resilient Despite Decrease of 10% in H1 2020 NEW BUSINESS REMAINS RESILIENT DESPITE DECREASE OF 10% IN H1 2020

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Aug 04, 2020

The holding companies might be losing as much as 23% of their revenue year-on-year, but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total New Business revenue decreased 10% globally – but creative ag...

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Amazon Releases Enhancements to Sponsored Display Ad Offering AMAZON RELEASES ENHANCEMENTS TO SPONSORED DISPLAY AD OFFERING

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Aug 03, 2020

Last week, Amazon released several advancements to its Sponsored Display ad offering, which has been in beta since September 2019. With these advancements to the Sponsored Display capabilities, Amazon expands the ability of sellers and brands to take advantage of Amazon’s expansive audience po...

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Why Your Go-To-Market Strategy Matters WHY YOUR GO-TO-MARKET STRATEGY MATTERS

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Aug 03, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can...

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3 DISRUPTIVE MARKETING EXAMPLES AND WHY THEY WORK 3 DISRUPTIVE MARKETING EXAMPLES AND WHY THEY WORK

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Aug 01, 2020

When competition for your products and services surrounds you on every side, it can be exhausting to find new ways to market your business. Perhaps the popular forms of marketing aren’t doing enough for your company and you are looking for something new to pique the interest of potential custo...

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How to Convert More Leads Into Customers HOW TO CONVERT MORE LEADS INTO CUSTOMERS

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Aug 01, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will...

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Travel Industry Trends in 2020: New Media, Personalization, and Convenience TRAVEL INDUSTRY TRENDS IN 2020: NEW MEDIA, PERSONALIZATION, AND CONVENIENCE

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Jul 30, 2020

Content in the travel industry continues to evolve as customer behaviour changes and brands attempt to adapt. Consumers are demanding new and exciting forms of content, shared with them across multiple channels. Not to mention they want this content to be tailored specifically to them.These shifts i...

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Digital Marketing Packages Customize and Build Your Own Way DIGITAL MARKETING PACKAGES CUSTOMIZE AND BUILD YOUR OWN WAY

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Jul 29, 2020

Digital Marketing is an ever-evolving bundle of marketing strategies that help businesses reach their audience in this wide vast digital space. While the marketing trends around the industries keep changing, it’s very important for every business to also go with the flow, try and test differen...

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Content Marketing: The Ultimate Beginner’s Guide to What Works CONTENT MARKETING: THE ULTIMATE BEGINNER’S GUIDE TO WHAT WORKS

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Jul 29, 2020

Content marketing can help you attract leads, win more sales, and grow your business.But it isn’t just about churning out piece after piece of content.You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.Search Engine ...

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Project Nightingale: A revolution in retail IT PROJECT NIGHTINGALE: A REVOLUTION IN RETAIL IT

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Jul 29, 2020

The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experience...

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Retail digital platform strategy Modernize retail customer engagement with APIs RETAIL DIGITAL PLATFORM STRATEGY MODERNIZE RETAIL CUSTOMER ENGAGEMENT WITH APIS

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Jul 29, 2020

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how...

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Building the Connected Retail Experience From transactions to relationships BUILDING THE CONNECTED RETAIL EXPERIENCE FROM TRANSACTIONS TO RELATIONSHIPS

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Jul 29, 2020

Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an...

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Walmart Media Group breaks ground on Omnichannel Reporting as it debuts Performance Dashboards WALMART MEDIA GROUP BREAKS GROUND ON OMNICHANNEL REPORTING AS IT DEBUTS PERFORMANCE DASHBOARDS

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Jul 28, 2020

Walmart Media Group (WMG) recently announced the launch of Performance Dashboards, a self-serve reporting interface that combines Display and Sponsored Products campaign performance within advertisers’ Ad Centers. This new rollout further positions Walmart as a rival to Amazon in its self-serv...

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Reimagining marketing in the next normal REIMAGINING MARKETING IN THE NEXT NORMAL

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Jul 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

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Marketing Is Making Shopping Social with Livestreaming MARKETING IS MAKING SHOPPING SOCIAL WITH LIVESTREAMING

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Jul 27, 2020

Retailers are hurting. In-store sales are experiencing double-digit declines with stores either completely shut or operating at limited capacity. Without foot traffic, brands that are reliant on in-store sales are forced to go where audiences are, which, in these strange times, is on social networks...

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The Complete Guide To Referral Marketing THE COMPLETE GUIDE TO REFERRAL MARKETING

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Jul 27, 2020

Trust for traditional marketing channels is lower than ever. But that doesn’t mean businesses should give up their marketing efforts entirely. It just means they need to be smart about using channels that work better. There’s one channel that works like no other: customer referral market...

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Futureproof your B2B digital marketing: The next evolution FUTUREPROOF YOUR B2B DIGITAL MARKETING: THE NEXT EVOLUTION

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Jul 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize co...

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Build a Better Omnichannel Experience BUILD A BETTER OMNICHANNEL EXPERIENCE

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Jul 24, 2020

On average, B2B buyers interact with 7.9 touchpoints before making a purchase decision, and that includes mobile websites and apps.1 With the buyer’s journey extending across more channels, the experiences that you provide at every stage must be consistently branded, engaging, and easy to use. This ...

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Is Your Website Selling As Much As It Can? IS YOUR WEBSITE SELLING AS MUCH AS IT CAN?

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Jul 24, 2020

A great user experience makes it easy for customers to interact with your site whether they are using a desktop computer or a mobile phone. But even today, many merchants struggle to deliver a usable mobile experience. According to user research, having to enlarge a mobile screen to touch a link or ...

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Understanding the Business Value of Your eCommerce Platform. UNDERSTANDING THE BUSINESS VALUE OF YOUR ECOMMERCE PLATFORM.

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Jul 24, 2020

You’ll need to carefully define your customer experience. Test it with prospective customers. Choose a new ecommerce platform or expand your existing one. It definitely takes time and money. But the rewards can be great. When you’re shopping for a new ecommerce platform, both shorthand long-term ROI...

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Virtual Conferences Are Becoming the New Normal: 5 Tips to Consider VIRTUAL CONFERENCES ARE BECOMING THE NEW NORMAL: 5 TIPS TO CONSIDER

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Jul 22, 2020

The world is changing. The result of the ongoing pandemic has wreaked havoc on global economies, resulting in millions of Americans joining others around the world, especially those within the service, media, and ad industries, being particularly affected. Today, working from home as a mainstream wa...

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THE ULTIMATE B2B SALES AND MARKETING GUIDE FOR SELLING IN A PANDEMIC THE ULTIMATE B2B SALES AND MARKETING GUIDE FOR SELLING IN A PANDEMIC

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Jul 21, 2020

Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in t...

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How to Create Travel Content at Scale HOW TO CREATE TRAVEL CONTENT AT SCALE

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Jul 21, 2020

Companies today are aware that the best way to reach potential customers is through content. 91% of B2B marketers and 86% of B2C marketers believe that content marketing is an important marketing strategy. Travel related content, in particular, can come in a variety of forms, from blog posts to soci...

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SAFe® for Marketing SAFE® FOR MARKETING

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Jul 20, 2020

With SAFe 5.0, we extended SAFe guidance from the realm of pure tech teams to other teams critical to the building and support of innovative businesses solutions. Real business agility demands this. To that end, we’ve been working with a number of enterprises to better understand how to integr...

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How Decoupled Architectures Can Benefit the Entire Web Team, and Drive User Engagement HOW DECOUPLED ARCHITECTURES CAN BENEFIT THE ENTIRE WEB TEAM, AND DRIVE USER ENGAGEMENT

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Jul 17, 2020

Most websites visitors will not care whether or not a site they visit is decoupled. But they will care about whether or not the site is usable on their device. Over a decade into the rise of smartphones, many sites still have a poor experience across different screen sizes, device capabilities, and ...

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Customer Experience: Setting a Strong Foundation CUSTOMER EXPERIENCE: SETTING A STRONG FOUNDATION

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Jul 16, 2020

To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and r...

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3 Real Life B2B Content Marketing Strategies Driving Big Results 3 REAL LIFE B2B CONTENT MARKETING STRATEGIES DRIVING BIG RESULTS

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Jul 15, 2020

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs buil...

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The B2B marketer’s guide to capturing imagination quickly THE B2B MARKETER’S GUIDE TO CAPTURING IMAGINATION QUICKLY

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Jul 15, 2020

Personalization has come a long way in the past two decades — from the early days of including your recipient’s name in mass email copy, to creating personalized proposals, tailoring content and segmenting audiences. Twenty years ago, these small pockets of personalization were seen as r...

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REPORT: Retailers Need to Rethink Customer Journey REPORT: RETAILERS NEED TO RETHINK CUSTOMER JOURNEY

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Jul 15, 2020

The Covid-19 pandemic is accelerating consumer behaviour shifts which were underway even before the crisis hit, according to a recent consumer insights report from PwC Canada. Retailers will have to increasingly tailor their customer journey strategies to the buying behaviours of Gen Z consumers, an...

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DIGITAL MARKETING DIGITAL MARKETING

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Jul 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effecti...

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I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw I RAN THE FORTUNE 100 THROUGH THREE SPEED TESTS. HERE’S WHAT I SAW

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Jul 10, 2020

There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data.After reading more into Google’s Core Web Vitals, seeing chatter from the SEO industry on LinkedIn, and having read and referenced FreshC...

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Elevating the leader in ABM ELEVATING THE LEADER IN ABM

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Jul 10, 2020

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

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Our Go-To Social Media Video Marketing Cheat Sheet OUR GO-TO SOCIAL MEDIA VIDEO MARKETING CHEAT SHEET

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Jul 10, 2020

Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger ...

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B2B marketing and personalization: what’s the missing link? B2B MARKETING AND PERSONALIZATION: WHAT’S THE MISSING LINK?

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Jul 10, 2020

B2B marketing leaders like you are under immense pressure to deliver best-in-class results every day. While this isn’t a new challenge, it is one that gets harder as the marketplace continues to grow more cluttered and competitive. To keep the modern-day prospect engaged and connected to your ...

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Technology industry search marketing analysis 2020 TECHNOLOGY INDUSTRY SEARCH MARKETING ANALYSIS 2020

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Jul 08, 2020

At Stickyeyes, we’ve invested heavily to build the tools we need to help our clients be the best in the business. Our enterprise-level tech suite means we have a wealth of data at our fingertips so we make the right decisions for the long-term, often starting with a thorough understanding of a...

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How to use data and marketing to save data-driven marketing HOW TO USE DATA AND MARKETING TO SAVE DATA-DRIVEN MARKETING

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Jul 07, 2020

Anyone hear the letters CCPA or GDPR this week, or working on getting privacy controls in place for marketing communications? Just six months after CCPA went into effect – and with half a dozen other states drafting privacy and/or data protection legislation – marketers are still clamori...

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Personal Branding Guide for Freelancers PERSONAL BRANDING GUIDE FOR FREELANCERS

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Jul 02, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact w...

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Why outdated search experiences repel your customers WHY OUTDATED SEARCH EXPERIENCES REPEL YOUR CUSTOMERS

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Jul 02, 2020

Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your desired purchase. Seconds later, a surge of results flooded the browser with sponsored ads from major r...

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Winning strategies for CPG brands in recovery WINNING STRATEGIES FOR CPG BRANDS IN RECOVERY

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Jun 16, 2020

As most businesses are reopen and America crosses an uneasy threshold, consumers are moving from anxiety and worry to boredom and anxiousness—many are eager to get back to a new normal. Still, some will wait for a vaccine before fully entering the world outside their homes: the latest research...

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Speaking powerfully to professional services SPEAKING POWERFULLY TO PROFESSIONAL SERVICES

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Jun 15, 2020

Intapp serves many of the world’s top legal, accounting, consulting, private equity and investment banking firms with its connected firm-management solutions. After nearly two decades as the market leader, the company was seeking to amplify its global brand and broaden its reach to engage with...

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles WORD COUNT TRENDS IN 25+ INDUSTRIES: VOICEGRAPH DATA STUDY OF 24,600,000+ ARTICLES

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Jun 10, 2020

What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly.In December 2019, our colleagues at SEMrush published a study on “The An...

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5 Ways to Adopt an Agile Mindset in Uncertain Times 5 WAYS TO ADOPT AN AGILE MINDSET IN UNCERTAIN TIMES

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Jun 10, 2020

For website owners, no two days are alike. You spend much of your time sitting in back-to-back meetings answering emails and Slack messages when you can while trying to stay on top of your endless list of responsibilities. Somewhere in there, you build relationships with your team members, keep your...

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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps COIT’S RAPID MARKETING SITE REDESIGN USING PANTHEON & WEBOPS

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Jun 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and b...

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8 Tips for Improving Team Communication on Digital Marketing Teams 8 TIPS FOR IMPROVING TEAM COMMUNICATION ON DIGITAL MARKETING TEAMS

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Jun 09, 2020

Team communication is more important and more challenging than ever right now. The COVID-19 crisis has put more pressure on web teams to deliver as consumers rapidly change their shopping habits and increase their time spent online. Plus, the new reality of working virtually has created communicatio...

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know 2020 IS THE YEAR OF DIGITAL OMNICHANNEL. HERE’S WHAT YOU NEED TO KNOW

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Jun 01, 2020

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset.It was a shift backed by data—lots of it. According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% reg...

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Introduction To Channel Partner Ecosystems INTRODUCTION TO CHANNEL PARTNER ECOSYSTEMS

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May 27, 2020

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that inclu...

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Tableau Finds Faster Iteration Leads to Faster Innovation on Pantheon TABLEAU FINDS FASTER ITERATION LEADS TO FASTER INNOVATION ON PANTHEON

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May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pa...

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2020 Digital Trends Media and Entertainment in Focus 2020 DIGITAL TRENDS MEDIA AND ENTERTAINMENT IN FOCUS

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May 13, 2020

Media companies are having to evolve rapidly and the 2020 Digital Trends report takes a look at some of the building blocks and key CX trends that are impacting the industry. It explores themes around technology, data infrastructure, automation, business strategy and ROI and their implications for t...

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2020 Digital Trends Telecommunications in Focus 2020 DIGITAL TRENDS TELECOMMUNICATIONS IN FOCUS

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May 13, 2020

The telecommunications sector (Telco) is in the middle of a period of massive upheaval as it starts to roll out 5G and experiment with the new services the technology will enable. At the same time, the sector has become commodified, leaving it open to disruption from OTT providers and the telecommun...

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5 Best Practices to Turn Your Virtual Event into a Roaring Success 5 BEST PRACTICES TO TURN YOUR VIRTUAL EVENT INTO A ROARING SUCCESS

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May 07, 2020

As the world moves closer to smartphones and digital tools, more so due to the coronavirus pandemic in recent times, enterprises are finding innovative ways to go around the geographical distance between them and their target audience. Conferences are the best place to make connections. Even still o...

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How A Pay Experience Helps Retailers Attract And Retain Employees And Boost Productivity HOW A PAY EXPERIENCE HELPS RETAILERS ATTRACT AND RETAIN EMPLOYEES AND BOOST PRODUCTIVITY

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May 05, 2020

The COVID-19 pandemic has caused retailers to rethink almost everything about the way they work. As brands re-emerge from the pandemic, they face new challenges attracting and retaining the workers they need to staff new and newly reopened locations. One area brands can’t afford to overlook is pay. ...

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Embrace Behavior-Rich Intent Data To Enhance Marketing, Merchandising And Pricing EMBRACE BEHAVIOR-RICH INTENT DATA TO ENHANCE MARKETING, MERCHANDISING AND PRICING

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May 05, 2020

While the use of intent data has become an established tool within B2B circles, retailers are slowly realizing they can leverage it to create targeted, highly relevant customer experiences throughout the shopper journey. This Retail TouchPoints special report will reveal how retailers can use intent...

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How Zoom has become an ecosystem for startups HOW ZOOM HAS BECOME AN ECOSYSTEM FOR STARTUPS

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Apr 28, 2020

We have always been familiar with various video conferencing platforms but the current situation of COVID-19 has put them at the top of everyone’s routine. Never before have video calling platforms been in so much demand. The current lockdown imposition in the world has forced all possible ind...

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Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19 REFRESH, REPURPOSE, REDIRECT: PIVOTING CONTENT CREATION AMID COVID-19

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Apr 27, 2020

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to the...

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The Difference Between Digital Marketing and Social Media Marketing THE DIFFERENCE BETWEEN DIGITAL MARKETING AND SOCIAL MEDIA MARKETING

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Apr 16, 2020

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it. Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand perf...

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How Digital Marketing Benefits Business During Coronavirus Pandemic HOW DIGITAL MARKETING BENEFITS BUSINESS DURING CORONAVIRUS PANDEMIC

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Apr 16, 2020

The Coronavirus or COVID-19 seems like the threat for most of the business either it has an online or offline operation. This has made the impacts on most of the business either it is small, medium or large enterprises. It has flipped everyone’s life upside down. From practicing the social dis...

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SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW

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Apr 14, 2020

Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running ...

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5 Reasons Why You Need Artificial Intelligence (AI) In Your Marketing Strategy 5 REASONS WHY YOU NEED ARTIFICIAL INTELLIGENCE (AI) IN YOUR MARKETING STRATEGY

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Apr 13, 2020

How do you make the right choices, to reach the right audience through the right channels just the right time? Most importantly, how do you ensure your advertising budget is having the impact you need and earning the ROI your investment deserves? This is the challenge of the current Marketing proces...

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EmailGeeks at Home Drinking Coffee Ep 2 - Picking Yourself Back Up EMAILGEEKS AT HOME DRINKING COFFEE EP 2 - PICKING YOURSELF BACK UP

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Apr 13, 2020

Thanks for joining us for our second episode of EmailGeeks at Home Drinking Coffee. This week we're chatting with our special guest, the great Ryan Phelan, about career development amid tumultuous times.

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5 TIPS TO BOOST YOUR SOCIAL MEDIA ACTIVITIES 5 TIPS TO BOOST YOUR SOCIAL MEDIA ACTIVITIES

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Apr 12, 2020

Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting ...

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AI in Buyer’s Journey: How Important It Is for Marketers to Know About It AI IN BUYER’S JOURNEY: HOW IMPORTANT IT IS FOR MARKETERS TO KNOW ABOUT IT

article

Apr 10, 2020

Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 billion. By 2025, this sector will have a market capitalization value of $164.41 billion, signaling a 55.6% rise in compound annual growth rates. Today AI is ev...

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How Artificial Intelligence Will Change Marketing in 2020 HOW ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING IN 2020

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Apr 08, 2020

Artificial intelligence marketing is looking to change the game of leveraging customer data, with newfound concepts of machine learning to anticipate the next move to enhance a customer’s journey. Read on to find out more.The last few years that went by a bear a fine witness to the rise of inn...

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CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY

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Apr 07, 2020

You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services. But the...

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Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search GOOGLE REVEALS WHAT COVID-19 SPECIAL ANNOUNCEMENT SCHEMA LOOKS LIKE IN SEARCH

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Apr 06, 2020

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the n...

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11 Social Media Changes to Make in a Coronavirus World 11 SOCIAL MEDIA CHANGES TO MAKE IN A CORONAVIRUS WORLD

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Apr 06, 2020

Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What w...

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The Impact of COVID-19 on Influencer Marketing THE IMPACT OF COVID-19 ON INFLUENCER MARKETING

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Apr 05, 2020

About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. We also wanted to be prepared to support our audience in ...

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COVID-19 Is Changing Behavior on Social Media for Both Brands and Users COVID-19 IS CHANGING BEHAVIOR ON SOCIAL MEDIA FOR BOTH BRANDS AND USERS

article

Apr 03, 2020

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’...

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The Role of Content Marketing in a Remote-Only World THE ROLE OF CONTENT MARKETING IN A REMOTE-ONLY WORLD

article

Apr 02, 2020

Content at its best reliable, helpful, timely, honest is what we need right now. As the world’s teachers, journalists, government agencies, and medical workers respond to the rapidly developing COVID-19 pandemic, they are reaching the public through content.The same is true for any brand or bu...

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9 Social Media Marketing Tips to Help You Up Your Social Game 9 SOCIAL MEDIA MARKETING TIPS TO HELP YOU UP YOUR SOCIAL GAME

article

Apr 02, 2020

Social media platforms are the preferred channel for a good majority of people to socialise and stay updated about what’s happening around the world. These platforms have billions of users and, therefore, represent a big opportunity for marketers. In fact, Facebook alone has 2.4 billion users....

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Why your business needs PR and marketing now more than ever WHY YOUR BUSINESS NEEDS PR AND MARKETING NOW MORE THAN EVER

article

Apr 02, 2020

The COVID-19 pandemic has impacted all sorts of businesses around the globe, from temporary or open-ended shutdowns to operations only under extreme health precautions. Everything might seem to be uncertain, and yes, business conditions will continue to be volatile for quite a while. However, there ...

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CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY

article

Apr 01, 2020

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your be...

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6 Digital Branding Trends You Should Not Follow in 2020 6 DIGITAL BRANDING TRENDS YOU SHOULD NOT FOLLOW IN 2020

article

Mar 31, 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content competes for 8 seconds of a customer’s attenti...

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5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES 5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES

article

Mar 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies.Let’s take a close look at the most critical aspects of the digital marketing trends you can&...

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5 Ways How AI Is Changing B2B Marketing 5 WAYS HOW AI IS CHANGING B2B MARKETING

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Mar 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or...

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HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY

article

Mar 28, 2020

One of the biggest questions businesses are asking is whether to continue marketing or not. If you’re wondering about that, our advice is to keep marketing. One reason for that is you need to keep in touch with your customers. But the question still begs to be asked should you scale down or ra...

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5 Link Building Strategies That Actually Work 5 LINK BUILDING STRATEGIES THAT ACTUALLY WORK

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Mar 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site ra...

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How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020? HOW VOICE SEARCH AND AI WILL IMPACT YOUR DIGITAL MARKETING AND SEO IN 2020?

article

Mar 26, 2020

Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Ce...

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Why & How SEOs Can Help Brands Craft Coronavirus Response Videos WHY & HOW SEOS CAN HELP BRANDS CRAFT CORONAVIRUS RESPONSE VIDEOS

article

Mar 24, 2020

Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fai...

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ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE? ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

article

Mar 23, 2020

Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals?You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a p...

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The Future Of Marketing Automation In 2020 THE FUTURE OF MARKETING AUTOMATION IN 2020

article

Mar 21, 2020

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automatio...

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HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING? HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING?

article

Mar 20, 2020

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization. Artif...

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How to Create Visual Content That’s Worth a Thousand Shares HOW TO CREATE VISUAL CONTENT THAT’S WORTH A THOUSAND SHARES

article

Mar 18, 2020

Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word &nda...

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New ways to use hashtags in your social media marketing NEW WAYS TO USE HASHTAGS IN YOUR SOCIAL MEDIA MARKETING

article

Mar 18, 2020

Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer commu...

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Authenticity is now more important than ever during the coronavirus AUTHENTICITY IS NOW MORE IMPORTANT THAN EVER DURING THE CORONAVIRUS

article

Mar 17, 2020

My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to talk with your executives and teams abo...

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Leveraging AI Chatbots as a Marketer and What’s Coming Next? LEVERAGING AI CHATBOTS AS A MARKETER AND WHAT’S COMING NEXT?

article

Mar 17, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reas...

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How Artificial Intelligence is Working in Favor of Digital Marketing? HOW ARTIFICIAL INTELLIGENCE IS WORKING IN FAVOR OF DIGITAL MARKETING?

article

Mar 16, 2020

Blending this technology concerning digital marketing, this is transforming the business ecosystems dynamically and intuitively. The blend of AI and digital marketing is considered perfect, and this perfection has eventually led to the improvisation of customer experience and all the more deep-roote...

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How to Do Corporate Branding Right HOW TO DO CORPORATE BRANDING RIGHT

article

Mar 15, 2020

A ton of people confuse branding with a company’s logo. When they hear the word “branding,” they immediately picture designers hard at work choosing the perfect shades and template for a new logo. But although a logo is part of branding, it’s not the whole package.

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7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING 7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING

article

Mar 15, 2020

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to d...

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HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY

article

Mar 15, 2020

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital m...

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6 Effective Ways to Stay Ahead of Your Competition Using Social AI 6 EFFECTIVE WAYS TO STAY AHEAD OF YOUR COMPETITION USING SOCIAL AI

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Mar 15, 2020

MarketsandMarkets forecasts that by 2023, AI in the social media market will be worth $2,197.1 million. Why is this? Because the adoption of AI technology in the social media sector has increased. A growing number of marketers are using it to scale up their social media efforts. With so many busines...

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How To Take Advantage Of Artificial Intelligence In Social Media Marketing HOW TO TAKE ADVANTAGE OF ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA MARKETING

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Mar 13, 2020

Do you really know what Artificial Intelligence is and what it can do for business? Many concepts define this technology and the number of opportunities it provides. Still, the truth is that we could give you a specific definition adapted to the sector to which it is applied. In this post, we will t...

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WHY YOU NEED AI FOR THE SUCCESS OF SEO WHY YOU NEED AI FOR THE SUCCESS OF SEO

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Mar 11, 2020

Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible ...

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Strong Use Cases Emerging For AI-Powered Marketing Applications STRONG USE CASES EMERGING FOR AI-POWERED MARKETING APPLICATIONS

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Mar 11, 2020

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack including marketing automation, customer ...

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How Scottish businesses can benefit from digital marketing HOW SCOTTISH BUSINESSES CAN BENEFIT FROM DIGITAL MARKETING

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Mar 11, 2020

The digital age has allowed everyone to become an entrepreneur, some to great success, but it has also created a whole new world of challenges which must be faced if you’re going to succeed. One skill above others is increasingly being seen as make or break for businesses in the internet age, ...

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What is a tribe and why does it matter for digital marketing? WHAT IS A TRIBE AND WHY DOES IT MATTER FOR DIGITAL MARKETING?

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Mar 11, 2020

Let’s be honest: There’s a lot of noise online. As a brand, you have more than one competitor and it can feel like an uphill battle to be seen. You know the power of social media, but your audience’s feed is curated by an algorithm. This can be incredibly frustrating for lifestyle ...

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7 Marketing Trends to Help you DOMINATE Social Media in 2020 7 MARKETING TRENDS TO HELP YOU DOMINATE SOCIAL MEDIA IN 2020

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Mar 09, 2020

Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you're going to follow advice from one or two years ago, it's not really going to work in the future. Today I'm going to break down seven marke...

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Why Email Marketing Is Best Marketing Channel in 2020 WHY EMAIL MARKETING IS BEST MARKETING CHANNEL IN 2020

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Mar 08, 2020

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often tha...

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How To Translate Key Marketing Data into ROI for Your Brand HOW TO TRANSLATE KEY MARKETING DATA INTO ROI FOR YOUR BRAND

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Mar 08, 2020

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know...

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How to Use Artificial Intelligence in SEO HOW TO USE ARTIFICIAL INTELLIGENCE IN SEO

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Mar 05, 2020

Artificial Intelligence (AI) has been the major buzzword in the digital marketing world for the past few years, mainly due to the rapid advancements in machine learning technologies. AI is now a relatively familiar idea among marketers, and it’s no longer a sci-fi term associated with the dist...

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AI and Strategic PR: The new frontier AI AND STRATEGIC PR: THE NEW FRONTIER

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Mar 05, 2020

In the last decade, the PR and communications industries have gone through a huge transformation, with the sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. For example, 20 years ago, only a handful of publications ...

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MARTECH ISN’T MEANT TO REPLACE MARKETING MARTECH ISN’T MEANT TO REPLACE MARKETING

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Mar 05, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potenti...

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4 Tips for Lead Acquisition to Conversion Turnaround Time 4 TIPS FOR LEAD ACQUISITION TO CONVERSION TURNAROUND TIME

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Mar 05, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general,...

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5 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales 5 TIPS TO USE ADS, AI, AND SOCIAL MEDIA TO SUPERCHARGE YOUR SALES

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Mar 04, 2020

Ads, AI, and social media have become the holy trinity of sales. Perfecting all three will help you become an unbeatable sales master whose path leads only to excellence. The road can be bumpy when you’re just starting out, but even the greatest masters were once apprentices. Patience, resilie...

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The Role of AI in digital marketing THE ROLE OF AI IN DIGITAL MARKETING

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Mar 04, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and ...

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How B2B Brands Can Nail Influencer Marketing HOW B2B BRANDS CAN NAIL INFLUENCER MARKETING

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Mar 04, 2020

Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This...

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The Best Marketing Automation Tools in 2020 THE BEST MARKETING AUTOMATION TOOLS IN 2020

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Mar 03, 2020

Marketing automation tools are essential in today’s world. However, there are so many choices available in the market that selecting the best one for your firm becomes a challenge. Figuring out the differences between all the tools can prove to be a somewhat arduous task. However, this post is...

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How to Implement Effective Marketing Automation HOW TO IMPLEMENT EFFECTIVE MARKETING AUTOMATION

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Mar 03, 2020

B2B Marketers need to take additional measures that go beyond the usual technology rollouts for successful marketing automation implementations. Aligning marketing automation tools with existing systems, and aligning the proposed solution with the enterprise business strategy are some of the steps t...

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PR vs. Influencer Marketing: What I Know For Sure PR VS. INFLUENCER MARKETING: WHAT I KNOW FOR SURE

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Mar 02, 2020

In the age of influencer marketing where brands and marketers feel somewhat new to the idea, it’s becoming clear that Public Relations professionals aren’t getting the credit they deserve. PR pros are the original influencers. I’ve been working under the public relations umbrella f...

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Everything You Need to Know About Influencer Marketing on Spotify EVERYTHING YOU NEED TO KNOW ABOUT INFLUENCER MARKETING ON SPOTIFY

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Mar 02, 2020

When we talk about influencer marketing, what platforms come to your mind? Instagram, Facebook, YouTube, maybe LinkedIn or even Twitter. Did you even think of Spotify? No, right? Well, you should. Brands and consumers are flocking to Spotify and influencers should follow suit. As a smart marketer, y...

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Top 3 Initiatives to Make 2020 Your Year of Change TOP 3 INITIATIVES TO MAKE 2020 YOUR YEAR OF CHANGE

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Feb 29, 2020

It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is that they don’t really mean much to marketers who are out there pushing the send button every day, just trying to grind out campaigns and make t...

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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

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Feb 29, 2020

Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provi...

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Social Media Strategy: Measuring ROI From Social Media SOCIAL MEDIA STRATEGY: MEASURING ROI FROM SOCIAL MEDIA

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Feb 27, 2020

Measuring your return on investment from social media is not easy or straightforward. But can it be done? Absolutely. Social media return on investment, or ROI, is the results you get from everything you do in social media, ranging from protecting your reputation, building brand awareness and loyalt...

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Top 3 Content Marketing Mistakes Every Startup Should Avoid TOP 3 CONTENT MARKETING MISTAKES EVERY STARTUP SHOULD AVOID

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Feb 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if...

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9 Ways To Personalize Email Marketing Campaigns Instantly 9 WAYS TO PERSONALIZE EMAIL MARKETING CAMPAIGNS INSTANTLY

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Feb 26, 2020

We have an abundance of data around us, but most business marketers aren’t able to make the most of it. When they can actually personalize the campaigns down to an individual, most of them restrict themselves to only segmenting their audience, creating a few versions of the campaigns and using...

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Is Email Marketing Still Relevant in 2020 IS EMAIL MARKETING STILL RELEVANT IN 2020

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Feb 25, 2020

Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Keep in mind that an average user receives 126 emails each day. With that in mind, it can be challenging to reach out to your audience with email marketing. Despite t...

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5 Common Social Media Marketing Mistakes To Avoid 5 COMMON SOCIAL MEDIA MARKETING MISTAKES TO AVOID

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Feb 24, 2020

There is no digital marketing agency in Denmark that would not be including social media strategies in the internet marketing approach. Leaving this out could end up losing a huge chance of effective brand promotion. But while working on social media marketing, there are always chances of mistakes t...

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How To Create a Social Media Marketing Plan From Scratch HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN FROM SCRATCH

article

Feb 24, 2020

Social media has become very common and important that we cannot live without it. The attachment that one gets from social media is almost unbreakable. Almost 90% of the world population uses social media as a platform to engage with others and search for relevant data. In the same manner, social me...

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How Marketers Use Social Media Trends Effectively? HOW MARKETERS USE SOCIAL MEDIA TRENDS EFFECTIVELY?

article

Feb 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wa...

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Optimize Your Content Management with AI OPTIMIZE YOUR CONTENT MANAGEMENT WITH AI

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Feb 20, 2020

How effective is your content? We all seek to develop a content strategy that delivers value to our audience. When we succeed, we turn strangers into customers and become a leader in the market by building authority and credibility. This journey of discovering the effectiveness of content is known a...

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Push vs. Pull Marketing Strategy: Which Is Better for Your Brand? PUSH VS. PULL MARKETING STRATEGY: WHICH IS BETTER FOR YOUR BRAND?

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Feb 20, 2020

With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one is...

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How to Create an Amazing Digital Marketing Strategy? HOW TO CREATE AN AMAZING DIGITAL MARKETING STRATEGY?

article

Feb 19, 2020

Though opening a new business seems an easy and exciting task, running and making it standalone in the market is a big challenge. In this ultra-modern technological world, merely having a website, buying a domain, or paying for its hosting is not ample. You need to go beyond this. To make your compa...

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Überlassen Sie nichts dem Zufall bei der Digitalisierung Ihrer Vertriebsabteilung ÜBERLASSEN SIE NICHTS DEM ZUFALL BEI DER DIGITALISIERUNG IHRER VERTRIEBSABTEILUNG

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Feb 19, 2020

Branchenexperten prognostizieren, dass erfolgreiche Unternehmen bald alle ihre Transaktionen zu 100 Prozent digital durchführen werden. Vertriebsorganisationen, die digitale Technologien nutzen, schließen Geschäfte schneller ab, verbessern das Kundenerlebnis und verfügen so über eindeutige Wettbewer...

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Status Quo Systems of Agreement, 2019 STATUS QUO SYSTEMS OF AGREEMENT, 2019

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Feb 19, 2020

Vereinbarungen – ob mit Kunden, Partnern oder Mitarbeitern – stellen die Grundlage von Geschäftsbeziehungen dar. Es gibt sie in allen Varianten überall in jeder Organisation: von Verkaufsverträgen über Bestellungen bis hin zu Angebotsschreiben für Mitarbeiter. Jede Vereinbarung hat das Potenzial, di...

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The ROI of Implementing eSignatures in Your Business THE ROI OF IMPLEMENTING ESIGNATURES IN YOUR BUSINESS

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Feb 19, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement — the way you prepare, sign, act on and manage your agreements - the difficulty has been how to quantify these benefits in monetary terms. Until now. ...

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The Ultimate Guide To Points-Based Channel Rewards THE ULTIMATE GUIDE TO POINTS-BASED CHANNEL REWARDS

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Feb 19, 2020

The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for b...

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How To Overcome The 5 Biggest Retail Challenges Of 2020 With Premium Loyalty HOW TO OVERCOME THE 5 BIGGEST RETAIL CHALLENGES OF 2020 WITH PREMIUM LOYALTY

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Feb 19, 2020

At a time when customers have more choice than ever before and are heavily influenced by factors like subscriptions and instant gratification, it’s more important than ever to put your customers at the center of your loyalty strategy and differentiate your brand. This guide reveals the five biggest ...

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 Loyalty Marketing Trends: Retaining consumers of 2020 LOYALTY MARKETING TRENDS: RETAINING CONSUMERS OF 2020

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Feb 19, 2020

With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high. Venture capitalists of the retail industry have revealed the importance of loyalty programs while considering a potential deal or merger to gain a sense of the overall h...

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Kunden-Feedback in bessere Erfahrungen umwandeln KUNDEN-FEEDBACK IN BESSERE ERFAHRUNGEN UMWANDELN

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Feb 19, 2020

Magento Commerce bietet Ihnen die Möglichkeit, einzigartige und ansprechende Kundenerlebnisse auf allen Geräten zu erstellen. Erfahren Sie in unserer Infografik zur aktuellen Magento-Studie, was Kunden beim Online-Shopping am wichtigsten ist in punkto Datensicherheit Benutzerfreundlichkeit Preisgest...

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 Are Your Customers Smiling Right Now? 10 things that make customers smile (and buy) more ARE YOUR CUSTOMERS SMILING RIGHT NOW? 10 THINGS THAT MAKE CUSTOMERS SMILE (AND BUY) MORE

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Feb 19, 2020

Maybe you have a lot of mobile visitors but not a lot of conversions. Perhaps sales are flat, or you’re seeing less customer churn. On the other hand, you may be growing steadily, but want to go faster. How can you make your customers happier? Before you think about cutting prices or changing your p...

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 UK eCommerce Shopping Trends UK ECOMMERCE SHOPPING TRENDS

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Feb 19, 2020

The UK’s eCommerce market is growing more than ever. But the competition is fierce. So how do retailers win over British shoppers? What makes customers want a retailer’s offerings? What makes them come back? What are the usual pain points they experience? We spoke to online shoppers across 15 countr...

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How Retailers Can Win Over UK Shoppers HOW RETAILERS CAN WIN OVER UK SHOPPERS

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Feb 19, 2020

What do consumers actually want in today’s eCommerce market? eCommerce is booming in the UK, and is set to near the £175 billion barrier this year. Thanks to increasingly busy lifestyles, coupled with longer working and commuting hours, it’s perhaps no wonder that UK consumers are swapping walks on ...

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 Want to Build an Irresistible eCommerce Experience? WANT TO BUILD AN IRRESISTIBLE ECOMMERCE EXPERIENCE?

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Feb 19, 2020

It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage of the customer lifecycle. You’ll need to create c...

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Critical Questions When Assessing Your Ecommerce Platform CRITICAL QUESTIONS WHEN ASSESSING YOUR ECOMMERCE PLATFORM

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Feb 19, 2020

A purpose-built, cloud-based commerce platform is essential to maintaining a competitive eCommerce presence. Once you’ve reached the limitations of your current solution, it’s time to graduate to an updated system capable of growing with your business. Choosing a new eCommerce platform is a signific...

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Cash ist nicht immer King – bieten Sie mehrere Bezahloptionen CASH IST NICHT IMMER KING – BIETEN SIE MEHRERE BEZAHLOPTIONEN

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Feb 19, 2020

Wann haben Sie das letzte Mal online eingekauft? Vermutlich ist das nicht allzu lange her. Und wann sind Sie das letzte Mal beim Onlineshoppen auf Probleme gestoßen? Vielleicht hat die Shop-Seite zu lange geladen. Vielleicht konnten Sie nicht wie gewünscht per PayPal bezahlen. Oder es hat viel zu la...

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Winning the race to go digital in B2B WINNING THE RACE TO GO DIGITAL IN B2B

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Feb 19, 2020

Digital is the New Differentiator Changing buyer preferences, ever-growing competitive threats,and new technologies are upendingB2B industries, forcing companies to completely rethink the way they go to market and engage with their customers. Without the ability to rely on their historical pricing, ...

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Are you Missing Out on eCommerce 5 reasons why you need to go digital right now ARE YOU MISSING OUT ON ECOMMERCE 5 REASONS WHY YOU NEED TO GO DIGITAL RIGHT NOW

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Feb 19, 2020

Many B2B companies have an “if it ain’t broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they may not have people with the skills needed to run an online...

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From Offline to Online (and Bigger Profits). How formerly offline businesses are thriving after investments in eCommerce. FROM OFFLINE TO ONLINE (AND BIGGER PROFITS). HOW FORMERLY OFFLINE BUSINESSES ARE THRIVING AFTER INVESTMENTS IN ECOMMERCE.

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Feb 19, 2020

If you have a successful B2B organization, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales. Global B2B eCommerce sales are projected to reach $6.6 trillion by 2020. But many B2B ...

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Best practices for delivering content-powered commerce to mobile B2B buyers. BEST PRACTICES FOR DELIVERING CONTENT-POWERED COMMERCE TO MOBILE B2B BUYERS.

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Feb 19, 2020

To compete in today’s increasingly mobile marketplace, B2B businesses must deliver a full-featured, content powered mobile commerce experience. It should be as contentrich as its desktop counterpart. It should be personalized. And it should work beautifully on any device. Until recently, B2B eCommer...

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How Advanced Loss Prevention Tools Balance Friction And Risk At Checkout HOW ADVANCED LOSS PREVENTION TOOLS BALANCE FRICTION AND RISK AT CHECKOUT

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Feb 19, 2020

With customers consistently seeking fast, convenient and simple self-checkout experiences, retailers are understandably reluctant to do anything that will add friction at checkout. However, customers want to feel confident that their transactions are accurate, and retailers need to trust in the syst...

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Why Is It Still Hard To Get the Customer Journey Right? WHY IS IT STILL HARD TO GET THE CUSTOMER JOURNEY RIGHT?

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Feb 19, 2020

In highly competitive markets, winning (or losing) a customer often comes down to who can provide a truly excellent omnichannel customer experience. That means your customers move seamlessly from awareness, through evaluation, to finally making their purchase decisions. This survey report provides a...

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Rebooting The Retail Store Through In-Store Automation REBOOTING THE RETAIL STORE THROUGH IN-STORE AUTOMATION

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Feb 19, 2020

Automation offers exciting promise in retail – to reduce costs, make employees more productive and improve the customer experience. Consumers see automation as a way to help them solve many of the challenges they encounter when they shop. Additionally, they are willing to reward retailers when they ...

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Rebooting The Retail Store Through In-Store Automation REBOOTING THE RETAIL STORE THROUGH IN-STORE AUTOMATION

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Feb 19, 2020

Automation offers exciting promise in retail – to reduce costs, make employees more productive and improve the customer experience. Consumers see automation as a way to help them solve many of the challenges they encounter when they shop. Additionally, they are willing to reward retailers when they ...

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How Communications Platforms Drive Customer Engagement HOW COMMUNICATIONS PLATFORMS DRIVE CUSTOMER ENGAGEMENT

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Feb 19, 2020

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media...

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Beyond Traditional Conversion Rate Optimization BEYOND TRADITIONAL CONVERSION RATE OPTIMIZATION

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Feb 19, 2020

Most retail businesses rely on rules-based approaches like segmentation and personalization to optimize conversions online. By delivering experiences that are relevant to their shoppers, they can drive cross-channel conversions — at least that's the idea. Unfortunately, it doesn't always turn out th...

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Voices Of Retail: How To Thrive In The New Digital Age VOICES OF RETAIL: HOW TO THRIVE IN THE NEW DIGITAL AGE

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Feb 19, 2020

Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frict...

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The Best Times to Post on Social Media According to Research THE BEST TIMES TO POST ON SOCIAL MEDIA ACCORDING TO RESEARCH

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Feb 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of st...

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How to Enable Better B2B Targeting With AI HOW TO ENABLE BETTER B2B TARGETING WITH AI

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Feb 18, 2020

B2B marketers often face a common challenge: Accurate targeting. Marketers rely on powerful lead generation methods to help them target future customers, but there's a pretty substantial obstacle in the way. Most marketers aren't data scientists. And truly great targeting requires a pretty s...

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WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY

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Feb 18, 2020

Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are congregated most of the time.It is no ...

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Top 6 SaaS marketing strategies to improve lead generation TOP 6 SAAS MARKETING STRATEGIES TO IMPROVE LEAD GENERATION

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Feb 18, 2020

Learn how SaaS marketing strategies including, email marketing, content marketing, online quizzes, referrals, influencers and free premiums can boost lead generation. Modern SaaS businesses are facing a real challenge when it comes to generating more leads. It’s more affordable to reach new au...

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How Artificial Intelligence Is Changing Social Media Marketing HOW ARTIFICIAL INTELLIGENCE IS CHANGING SOCIAL MEDIA MARKETING

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Feb 17, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible?This is not just the story of Instagram but pretty-much every social media ...

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Agree Better With The DocuSign Agreement Cloud AGREE BETTER WITH THE DOCUSIGN AGREEMENT CLOUD

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Feb 17, 2020

It’s time to agree better. Digital technology is disrupting every industry and resetting customer expectations. Today, customers want—and increasingly expect to have— the ability to conduct business with the speed, convenience, and simplicity of on-demand digital services like Amazon, Netflix, and U...

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8 Digital Best Practices For Sales Professionals 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Feb 17, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Know the Key Trends in Social Media to Attract Potential Customers KNOW THE KEY TRENDS IN SOCIAL MEDIA TO ATTRACT POTENTIAL CUSTOMERS

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Feb 17, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media...

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Influencer Marketing Benchmark Report 2020 INFLUENCER MARKETING BENCHMARK REPORT 2020

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Feb 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influ...

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How technology will change marketing in 2020 HOW TECHNOLOGY WILL CHANGE MARKETING IN 2020

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Feb 15, 2020

Well, we humans won’t satisfy with a single thing, and we seek the best in almost everything. In earlier, we were confused to go with the product without knowing its features because of lacking a perfect platform to exhibit the product.But nowadays, with the rapid growth of technology, we beca...

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How Artificial Intelligence Is Driving Marketing Automation HOW ARTIFICIAL INTELLIGENCE IS DRIVING MARKETING AUTOMATION

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Feb 13, 2020

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. With the growth of the industry, the use of AI in marketin...

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How Search Engines Use Artificial Intelligence HOW SEARCH ENGINES USE ARTIFICIAL INTELLIGENCE

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Feb 13, 2020

Search engines are incredible. You pop onto your favorite one, type in a few keywords, and magically the search engine has scoured the entire internet to find the most relevant content. Except it’s not magic, of course. It’s algorithms and a lot of ideas from a lot of brilliant people. A...

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How to build brand authenticity using customer-generated content HOW TO BUILD BRAND AUTHENTICITY USING CUSTOMER-GENERATED CONTENT

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Feb 13, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. ...

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CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

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Feb 13, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done...

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8 Digital Best Practices For Sales Professionals 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Feb 13, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Transform The Way You Hire TRANSFORM THE WAY YOU HIRE

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Feb 13, 2020

Paperwork hinders HR work. HR is the lifeblood of an organisation. However, inefficient paper-based processes are making your department anemic, leading to onboarding delays, unnecessary costs, and valuable staff time being wasted. It begins with printing, scanning, and mailing new hire documents an...

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Agree Better With The DocuSign Agreement Cloud AGREE BETTER WITH THE DOCUSIGN AGREEMENT CLOUD

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Feb 13, 2020

It’s time to agree better. Digital technology is disrupting every industry and resetting customer expectations. Today, customers want—and increasingly expect to have— the ability to conduct business with the speed, convenience, and simplicity of on-demand digital services like Amazon, Netflix, and U...

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5 Types of Facebook Ads EVERY Marketer Should Be Using 5 TYPES OF FACEBOOK ADS EVERY MARKETER SHOULD BE USING

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Feb 12, 2020

Justin Rondeau, General Manager for DigitalMarketer, breaks down the 5 types of Facebook ads every marketer and media buyer needs to be using that can make some serious impacts on your conversions.

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Navigating Digital Marketing Channels In 2020 NAVIGATING DIGITAL MARKETING CHANNELS IN 2020

article

Feb 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you nee...

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Accelerate sales with a frictionless agreement process ACCELERATE SALES WITH A FRICTIONLESS AGREEMENT PROCESS

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Feb 12, 2020

In today’s digitally connected world, the way you sell is just as important as what you sell. Best-in-class sales organisations are using technology to gain an edge by automating processes that otherwise consume reps’ time with paperwork and status tracking. Read further to learn how you can get to ...

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The State Of Local Marketing In Manufacturing Report THE STATE OF LOCAL MARKETING IN MANUFACTURING REPORT

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Feb 12, 2020

You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare? Get an in-depth look at the state of local marketing in manu...

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How to Run the Perfect Event Marketing Plan HOW TO RUN THE PERFECT EVENT MARKETING PLAN

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Feb 11, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on t...

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HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

article

Feb 11, 2020

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligen...

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Content Marketing Trends for 2020: Are we ready? CONTENT MARKETING TRENDS FOR 2020: ARE WE READY?

article

Feb 10, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get ...

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THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020 THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

article

Feb 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is c...

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How Marketing Automation Services Help In Business Growth HOW MARKETING AUTOMATION SERVICES HELP IN BUSINESS GROWTH

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Feb 09, 2020

In recent times marketers are facing lots of challenges and pressure to achieve more with fewer resources on hand. This means they’re obligated to increase productivity and sales with a small number of resources in relatively less time. Thankfully, marketers have marketing automation services ...

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How to Create an Effective Email Autoresponder Series HOW TO CREATE AN EFFECTIVE EMAIL AUTORESPONDER SERIES

article

Feb 08, 2020

Do you want to convert more of your leads into customers, on autopilot? An email autoresponder is the single most effective way to nurture your leads and make more sales. The best part is, once you’ve created it, your work is done. In this post, we’ll share 6 steps to creating an email a...

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How to Improve Your Social Media Marketing With AI ? HOW TO IMPROVE YOUR SOCIAL MEDIA MARKETING WITH AI ?

article

Feb 08, 2020

Having an estimated 2.77 billion users around the world, social media makes a potential platform for businesses or brands. However, with the social media channels multiplying at a faster rate, keeping pace with the marketing scenario is a tough row to hoe. Also, there are multiple challenges such as...

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How these 5 SEO trends can benefit brands in 2020 HOW THESE 5 SEO TRENDS CAN BENEFIT BRANDS IN 2020

article

Feb 06, 2020

Search Engine Optimization (SEO) is an advanced advertising method that is continually evolving. SEO is significant for sophisticated advertisers, site proprietors, and brands of all sizes. It enables your webpage to show up in the list items when somebody types or talks a question for which you hav...

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Why Voice Search Is the Future for SEO and How to Optimize for It WHY VOICE SEARCH IS THE FUTURE FOR SEO AND HOW TO OPTIMIZE FOR IT

article

Feb 06, 2020

Voice search is, to put it simply, using your voice to search for things. Rather than sitting down and typing up your question on Google, you can just ask your question aloud. This can be done by beginning your question with “OK Google,” “Hey Siri,” or “Alexa,” (d...

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B2B Sales in the 2020s B2B SALES IN THE 2020S

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Feb 05, 2020

The climate for B2B is changing rapidly. We want to help sales people sell more, with smarter solutions in the closing stage of the deal.

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THE PRESENCE OF AI IS GROWING OVERALL WITHIN THE MARKETING FUNCTION THE PRESENCE OF AI IS GROWING OVERALL WITHIN THE MARKETING FUNCTION

article

Feb 05, 2020

AI has transformed various business aspects until now. From idea to execution, its imprints are everywhere regardless of the complexity and nature of work. For marketing or precisely digital marketing of current times, AI proves to be a boon for companies. The technology here bridges the gap between...

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Le Total Economic Impact™ de DocuSign France LE TOTAL ECONOMIC IMPACT™ DE DOCUSIGN FRANCE

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Feb 05, 2020

A l'heure où chaque investissement compte, quantifier et assurer le ROI des solutions déployées est devenu la préoccupation numéro un de bon nombre d'entreprises. Pour mieux comprendre les avantages, les coûts et les risques associés à un investissement DocuSign, Forrester a interrogé deux clien...

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Signature électronique : DSI ne laisse rien au hasard ! SIGNATURE ÉLECTRONIQUE : DSI NE LAISSE RIEN AU HASARD !

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Feb 05, 2020

Une étude récente montre que les DSI, au-delà de leur rôle de soutien et d’accompagnement, jouent un rôle important dans la stratégie de passage au numérique. Ils apportent une vraie valeur ajoutée, améliorent les performances et renforcent la sécurité. Ce document vous présente les 8 po...

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La transformation numérique des directions RH LA TRANSFORMATION NUMÉRIQUE DES DIRECTIONS RH

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Feb 05, 2020

La transformation numérique a profondément marqué notre société, en changeant durablement notre quotidien. Alors que de nouvelles habitudes se sont établies, les fonctions RH sont également en pleine mutation. Entre opportunité et obligations, ce livre blanc dresse un panorama de la transformation n...

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Comment et pourquoi les services commerciaux passent à la signature électronique ? COMMENT ET POURQUOI LES SERVICES COMMERCIAUX PASSENT À LA SIGNATURE ÉLECTRONIQUE ?

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Feb 05, 2020

La dématérialisation des processus commerciaux est un des enjeux actuels pour les entreprises. Lorsqu'elle est correctement effectuée, elle permet d'accélérer les cycles de ventes, de réduire les tâches administratives et de réaliser des économies. Découvrez dans cette étude comment et pourquoi les ...

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Transforming Safety With Immersive Learning TRANSFORMING SAFETY WITH IMMERSIVE LEARNING

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Feb 05, 2020

For every company today, safety and liability are critical concerns. But putting strong safety procedures in place is more than an operational effort; it’s a human issue. Attracting the right talent and training that talent with confidence and skill, is essential to ensuring workplace safety. Immers...

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Elevating Operations With Immersive Learning ELEVATING OPERATIONS WITH IMMERSIVE LEARNING

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Feb 05, 2020

Today, companies are under more pressure to roll out products and processes quickly and at scale, making operational efficiency a critical focus of business. Productivity hinges on better equipped employees, and in today’s workforce, there’s a heightened expectation of engaging learning and developm...

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2019 Premium Loyalty Data Study: Will Your Customers Pay For A Loyalty Program? 2019 PREMIUM LOYALTY DATA STUDY: WILL YOUR CUSTOMERS PAY FOR A LOYALTY PROGRAM?

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Feb 05, 2020

Your customers are deciding where they shop not only based on price and selection. So, what are you doing to ensure your customers have a genuine connection with your brand? Forward-thinking retailers are leveraging Premium Loyalty programs as a way to get their customers shopping with them over the...

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A Complete Guide To Front-End Address Verification A COMPLETE GUIDE TO FRONT-END ADDRESS VERIFICATION

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Feb 05, 2020

Most businesses rely on address verification to identify inaccuracies and verify missing data from manual data entries, while others use it to improve user experience. Verified customer address data is a critical component of location intelligence, helping to deliver enhanced digital experiences and...

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Equipping The New Store Associate: From Onboarding And Training To Incentivizing And Mobilizing EQUIPPING THE NEW STORE ASSOCIATE: FROM ONBOARDING AND TRAINING TO INCENTIVIZING AND MOBILIZING

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Feb 05, 2020

Training is the not-so-secret ingredient in the recipe for retail success: 93% of employees believe that regular on-the-job training allows them to deliver better customer experiences, customer service and care to shoppers, according to Sitel. Luckily, modern technology makes training first-class as...

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The ROI of Implementing eSignatures in Your Business THE ROI OF IMPLEMENTING ESIGNATURES IN YOUR BUSINESS

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Feb 05, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement —the way you prepare, sign, act on and manage your agreements -the difficulty has been how to quantify these benefits in monetary terms. Until now. Fo...

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Digital Personalization: Taking an Agile Approach DIGITAL PERSONALIZATION: TAKING AN AGILE APPROACH

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Feb 05, 2020

Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of personalisation simply...

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Modeling ROI for Personalization MODELING ROI FOR PERSONALIZATION

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Feb 05, 2020

Personalisation, while increasingly important to an organisation's success, is not a simple task. Implementing personalisation requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control. These three things are best achieved when there’s a...

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The Customer Journey: How to Deliver Great Customer-First Experiences THE CUSTOMER JOURNEY: HOW TO DELIVER GREAT CUSTOMER-FIRST EXPERIENCES

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Feb 05, 2020

Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. To attract and retai...

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How to Take a Crawl-Walk-Run Approach for Personalisation Success HOW TO TAKE A CRAWL-WALK-RUN APPROACH FOR PERSONALISATION SUCCESS

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Feb 05, 2020

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that...

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The State of Personalization Today (And what we are doing to fix it) THE STATE OF PERSONALIZATION TODAY (AND WHAT WE ARE DOING TO FIX IT)

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Feb 05, 2020

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. Personalization tools in particular help improve CX by using the power of data to customize digital exp...

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Top Online Grocery Growth Drivers For 2020: Private Label, Stores As Assets, Inventory Alignment TOP ONLINE GROCERY GROWTH DRIVERS FOR 2020: PRIVATE LABEL, STORES AS ASSETS, INVENTORY ALIGNMENT

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Feb 05, 2020

Forecasts indicate online grocery sales could capture as much as 20% of total grocery retail by 2025, which indicates plenty of growth opportunity for food retailers in the next few years. But while grocers that offer delivery have increased revenue by 15.8% — 30% higher than pre-launch estimates — ...

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Shipping Efficiency: How To Create Unified Systems, From Leveraging Stores To Automating Warehouses SHIPPING EFFICIENCY: HOW TO CREATE UNIFIED SYSTEMS, FROM LEVERAGING STORES TO AUTOMATING WAREHOUSES

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Feb 05, 2020

Boosting shipping efficiency has become a key business imperative in retail since Amazon redefined consumer expectations about delivery times and guarantees. Achieving greater efficiency requires a comprehensive approach that includes examining a wide array of strategies and technologies to find the...

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Enhancing BOPIS Fulfillment ENHANCING BOPIS FULFILLMENT

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Feb 05, 2020

Consumers are making their voices heard loud and clear about buy online, pick up in-store (BOPIS). Pickup efficiency is cited by three out of four customers as influential to whether they buy a product, and 40% say they would try BOPIS to avoid waiting in lines. Statistics like this send a clear mes...

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Enhance BOPIS Operations With Expanded Fulfillment Options ENHANCE BOPIS OPERATIONS WITH EXPANDED FULFILLMENT OPTIONS

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Feb 05, 2020

Consumers generally choose BOPIS because they don't want to pay a shipping charge and/or because going to the store is relatively easy. Their expectation is that they will get their order sooner than if they shipped the item to their home and that pickup will be fast, allowing them to enter the stor...

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Voices Of Retail: How To Thrive In The New Digital Age VOICES OF RETAIL: HOW TO THRIVE IN THE NEW DIGITAL AGE

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Feb 05, 2020

Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frict...

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Email Marketing Trends for 2020: Unproven Opportunities EMAIL MARKETING TRENDS FOR 2020: UNPROVEN OPPORTUNITIES

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Feb 04, 2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current ...

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How Visitor Analytics Can Up Your B2B Marketing Game HOW VISITOR ANALYTICS CAN UP YOUR B2B MARKETING GAME

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Feb 04, 2020

For marketers today, website analytics make up a significant portion of how they measure and report on website and other campaign performance. Those traditional web analytics such as the kind Google Analytics and similar tools offer can tell you a lot about the numbers behind a website: how many peo...

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How to Power Your B2B Marketing with Artificial Intelligence HOW TO POWER YOUR B2B MARKETING WITH ARTIFICIAL INTELLIGENCE

article

Feb 04, 2020

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites just to name a few. With so many great applications, it&r...

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Top 5 Digital Trends Shaping the Future of Marketing TOP 5 DIGITAL TRENDS SHAPING THE FUTURE OF MARKETING

article

Feb 03, 2020

Digital marketing moves at a supersonic speed these days. Whether it’s how you set up your website, write your business emails, engage your fans on social media, be on your toes always because things change fast. Tactics that worked like a charm yesterday might be ineffective today. New tools,...

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Telling The Story of Customer Success with Content Marketing TELLING THE STORY OF CUSTOMER SUCCESS WITH CONTENT MARKETING

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Feb 03, 2020

With over 20 years of experience in the high-tech field, Armaly found early on that he has an affinity for customer needs and their business goals that revolve around the software in which they invest. During his earlier roles in sales, he found that it’s one thing to sell and demo software, b...

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How to Make Content SEO Friendly HOW TO MAKE CONTENT SEO FRIENDLY

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Feb 01, 2020

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google in...

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7 Top Digital Marketing Trends For 2020 7 TOP DIGITAL MARKETING TRENDS FOR 2020

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Jan 30, 2020

Shoppable Posts, Personalisation, Stories, Video, Chatbots, AI and Interactive Content.

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The Battle for Traffic through SEO and Social Media Marketing THE BATTLE FOR TRAFFIC THROUGH SEO AND SOCIAL MEDIA MARKETING

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Jan 28, 2020

You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, exp...

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The future of email marketing: Trends and Predictions for 2020 THE FUTURE OF EMAIL MARKETING: TRENDS AND PREDICTIONS FOR 2020

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Jan 28, 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to USD$44 as your ROI. This is 44 times more than other marketing channels like TV ads. Although email ...

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Transform Your Marketing Automation Software With AI TRANSFORM YOUR MARKETING AUTOMATION SOFTWARE WITH AI

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Jan 27, 2020

Your Marketing Automation platform does a good job of helping marketers automate their processes, run targeted campaigns and achieve their business goals. Adding the power of AI to your Marketing Automation platform can take it to the next level and help your clients do more! Marketing automation ma...

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CONVERSION RATE OPTIMIZATION TACTICS YOU SHOULDN’T IGNORE CONVERSION RATE OPTIMIZATION TACTICS YOU SHOULDN’T IGNORE

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Jan 27, 2020

A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This! When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (U...

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Introduction: What Brand Awareness Really Means for Content Marketers INTRODUCTION: WHAT BRAND AWARENESS REALLY MEANS FOR CONTENT MARKETERS

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Jan 27, 2020

Learn how to identify what your audience truly craves, stand out from the competition, and build an incredible content strategy framework and content calendar.

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Technology and Artificial Intelligence Rule Online selling the art of digital marketing TECHNOLOGY AND ARTIFICIAL INTELLIGENCE RULE ONLINE SELLING THE ART OF DIGITAL MARKETING

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Jan 27, 2020

The latest technology plays a vital role in these days. Some time back, we were not familiar with words like Artificial Intelligence (AI), Digital Marketing (DM), Machine Learning, Deep Learning, and Natural Languages Processing (NLP). These words become very popular and you can hear these words fro...

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How to Use Digital Marketing For Brand Awareness? HOW TO USE DIGITAL MARKETING FOR BRAND AWARENESS?

article

Jan 27, 2020

When you get a chance to know a new friend, what is the first thing that you like to discover? It can be about their hobbies, passions, likes and dislikes, and more. You may pay attention to how they speak, what they like to talk about, and what stuff gets them excited. The above mentioned are some ...

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How to start a social media marketing world business using intelligent AI for affiliate marketing HOW TO START A SOCIAL MEDIA MARKETING WORLD BUSINESS USING INTELLIGENT AI FOR AFFILIATE MARKETING

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Jan 26, 2020

PromoRepublic is a service that helps freelancers and marketing agencies to create high-quality content for social networks. Their service provides a calendar of content ideas that helps in creating stunning social media posts based on holidays, trends, events and more.

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How AI and Machine Learning Are Changing B2B Marketing in 2020 HOW AI AND MACHINE LEARNING ARE CHANGING B2B MARKETING IN 2020

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Jan 25, 2020

Humankind goes to Mars, produced the first artificial heart, and the team at Leadfeeder is forever lost on the quest to invent the world’s first automated lead generation software for B2B companies. Or, so we like to do in our spare time. You know, as a hobby. In a world oversimplified by hash...

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Social Media Marketing - How To Improve Your Marketing SOCIAL MEDIA MARKETING - HOW TO IMPROVE YOUR MARKETING

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Jan 23, 2020

If you are wondering if your small business needs a legit social media strategy as well as a social media management, you're in the right place. Despite the huge part that social media plays in all of our lives, there are still small businesses that are hesitant to embrace social media managemen...

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4 Factors That Will Affect Marketing Automation In 2020 4 FACTORS THAT WILL AFFECT MARKETING AUTOMATION IN 2020

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Jan 23, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much. And when we find a simpler, easier way to do ...

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How Mobile App Is Fueling Digital Marketing? HOW MOBILE APP IS FUELING DIGITAL MARKETING?

article

Jan 22, 2020

In the 21st century where science and technology are stepping towards the peak, every normal citizen has got a mobile phone on their hands. On the one side, mobile phones have helped to connect peoples all around the globe. However, on the other side, it defines new market products via various appli...

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How to Use LinkedIn for Business Marketing HOW TO USE LINKEDIN FOR BUSINESS MARKETING

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Jan 22, 2020

LinkedIn is a unique social media platform that was built for aspiring students, keen professionals, and businesses of all industries and sizes. From a user’s perspective, it is a space to grow their network, gather or provide information, and expand their career. For businesses, LinkedIn is a...

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How to use content to close deals - Align marketing and sales HOW TO USE CONTENT TO CLOSE DEALS - ALIGN MARKETING AND SALES

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Jan 21, 2020

Cognism's Campaign Marketing Manager, Liam, discusses 5 different ways you can use content to close deals!

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How to Build Your Email List with Instagram Giveaways HOW TO BUILD YOUR EMAIL LIST WITH INSTAGRAM GIVEAWAYS

article

Jan 21, 2020

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a br...

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HOW TO BUDGET FOR YOUR CONTENT MARKETING IN 2020 HOW TO BUDGET FOR YOUR CONTENT MARKETING IN 2020

article

Jan 21, 2020

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as w...

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Digital Marketing vs. Content Marketing: What You Need to Know DIGITAL MARKETING VS. CONTENT MARKETING: WHAT YOU NEED TO KNOW

article

Jan 20, 2020

Internet technologies and social media largely contributed to the revolution that marketing has been undergoing for at least a decade. You have probably heard such terms as digital marketing, content marketing and SMM, and, most likely, used them interchangeably. However, there is a striking differe...

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CRM and Marketing Automation - Grow Your Business With Act CRM AND MARKETING AUTOMATION - GROW YOUR BUSINESS WITH ACT

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Jan 20, 2020

Looking for Sales & Marketing Software for your business? You know - CRM and Marketing Automation Tools that won’t be a costly drain on your budget. Where they work perfectly together and information flows seamlessly between the two systems. Then you need to check out Act! Growth Suite the...

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What Are The Digital Marketing Trends For 2020? WHAT ARE THE DIGITAL MARKETING TRENDS FOR 2020?

article

Jan 20, 2020

The 2020 Digital Marketing trends are all about feeding into this need; while at the same time moulding your brand’s uniqueness to ensure that it sticks out in today’s relentless battle for attention. We’ll share a brief overview of the newest in Digital Marketing, covering trends ...

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5 SEO Trends for 2020: How is Search Engine Optimisation Changing? 5 SEO TRENDS FOR 2020: HOW IS SEARCH ENGINE OPTIMISATION CHANGING?

article

Jan 20, 2020

Did you know that Google makes thousands of changes to its search algorithms every year? In June 2019, for example, the search engine giant revealed that it had made over 3,200 algorithm alterations in the previous twelve months. This equates to around 9 changes a day. While it’s often said th...

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Successful Collaboration Rooms Pay for Themselves SUCCESSFUL COLLABORATION ROOMS PAY FOR THEMSELVES

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Jan 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most i...

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TOP 4 SOCIAL MEDIA PLATFORMS TO PROMOTE YOUR WHITEPAPER TOP 4 SOCIAL MEDIA PLATFORMS TO PROMOTE YOUR WHITEPAPER

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Jan 17, 2020

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on! There is no better way to do this than writing a whitepaper. According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as...

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How to Super-Personalize Emails Using AI HOW TO SUPER-PERSONALIZE EMAILS USING AI

article

Jan 16, 2020

It seems like we are all constantly flooded with overly manufactured, impersonal emails. Thousands of generic emails get sent out each day, all written with seemingly little regard for who we are as people. Likely, though, even the companies sending these emails know that their annoying surplus of c...

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How to Leverage First-Party Data to Boost PPC Performance HOW TO LEVERAGE FIRST-PARTY DATA TO BOOST PPC PERFORMANCE

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Jan 16, 2020

PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines to manage, the need to incorporate valuable first-party data to feed machine...

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What Is Marketing Automation And How Can It Benefit Your Business? WHAT IS MARKETING AUTOMATION AND HOW CAN IT BENEFIT YOUR BUSINESS?

article

Jan 16, 2020

Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation all...

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Mastering Content Marketing - Connect with Tomorrow MASTERING CONTENT MARKETING - CONNECT WITH TOMORROW'S B2B CONSUMER

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Jan 15, 2020

We could all use more empathy in our lives. The ability to think about the world from someone else’s point of view isn’t a nice-to-have or even an aspirational quality for content marketers. It’s absolutely critical. Our jobs revolve around our ability to understand consumers&rsquo...

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SEO and SEM: Which one is Better to Increase the Traffic to Your Website? SEO AND SEM: WHICH ONE IS BETTER TO INCREASE THE TRAFFIC TO YOUR WEBSITE?

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Jan 15, 2020

In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have a local or global business, there are chances that people are looking for your business’ products or services. Y...

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TOP 10 PREDICTIVE AI MARKETING TOOLS FOR 2020 TOP 10 PREDICTIVE AI MARKETING TOOLS FOR 2020

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Jan 14, 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they wave forward towards shaping the future of the advertising industry as a whole. If AI and marketing are stated as the "future"...

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Strongly Consider Social Media, Digital Marketing Outsourcing STRONGLY CONSIDER SOCIAL MEDIA, DIGITAL MARKETING OUTSOURCING

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Jan 14, 2020

We live and breathe public relations, media relations and social media as part of an integrated marketing strategy that helps businesses maximize their everyday efforts. SG3 Communications, a PR agency, is built on decades of real-world marketing, journalism, marketing PR consulting, social media, a...

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9 SEO Benefits for the Businesses 9 SEO BENEFITS FOR THE BUSINESSES

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Jan 14, 2020

The SEO positioning helps us improve our brand visibility and bring quality traffic to our website. But these are just some of the SEO benefits for your business; there are many more. Although today we are only going to talk about some of them, because otherwise we do not finish or read the post, le...

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4 Marketing Automation Tools for SMB Success in 2020 4 MARKETING AUTOMATION TOOLS FOR SMB SUCCESS IN 2020

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Jan 14, 2020

Marketing automation isn't a thing of the future it's very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. In orde...

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7 CLEVER STRATEGIES FOR SCALABLE B2B LEAD GENERATION IN 2020 7 CLEVER STRATEGIES FOR SCALABLE B2B LEAD GENERATION IN 2020

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Jan 13, 2020

That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According to Hubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don&#...

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BrandOver - Social Media Marketing Tool For Brands BRANDOVER - SOCIAL MEDIA MARKETING TOOL FOR BRANDS

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Jan 13, 2020

Discover QuickPost, a tool dedicated to generate User Generated Content for your brand on social media !

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How to Succeed in Personal Branding on Social Media HOW TO SUCCEED IN PERSONAL BRANDING ON SOCIAL MEDIA

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Jan 13, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But before...

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7 Reasons You Need to Follow a Digital Marketing Strategy In 2020 7 REASONS YOU NEED TO FOLLOW A DIGITAL MARKETING STRATEGY IN 2020

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Jan 11, 2020

The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where if you want your business to thr...

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How To Evaluate Social Media Analytics HOW TO EVALUATE SOCIAL MEDIA ANALYTICS

article

Jan 10, 2020

Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques and tools that brands need to succeed. It includ...

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Why Paradox Marketer is your best bet to learn Digital Marketing in 2020? WHY PARADOX MARKETER IS YOUR BEST BET TO LEARN DIGITAL MARKETING IN 2020?

video

Jan 09, 2020

If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other...

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Three Ways to Use Chat Marketing For B2B Marketing THREE WAYS TO USE CHAT MARKETING FOR B2B MARKETING

article

Jan 09, 2020

Chat Marketing is certainly popular among B2C companies, but that doesn’t mean it’s non-existent among B2B industries, or that it can’t be helpful. In fact, one study shows that just 74 percent of B2C companies use live chat for sales, while 85 percent of B2B companies do the same ...

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Social Media Lead Generation Hyper-Scaled by an AI enabled Contact Solution SOCIAL MEDIA LEAD GENERATION HYPER-SCALED BY AN AI ENABLED CONTACT SOLUTION

video

Jan 09, 2020

All-in-one lead engagement solution for automotive business in the arena of Social Media Advertisement. SimpSocial comes with all the tools your business needs to succeed when it comes to customer engagement. Whether you need a contact center, bulk sms, sales dialer, or call tracking, SimpSocial has...

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Best Advanced Techniques to Generate Leads with Social Media in 2020 BEST ADVANCED TECHNIQUES TO GENERATE LEADS WITH SOCIAL MEDIA IN 2020

article

Jan 09, 2020

Social media is becoming essential in our lives every passing day. It has become unavoidable, and it has also opened a new field of marketing. It has made it easier to reach your customers and be in touch with them more than ever. It has also made it easier for the customers to reach out to the bran...

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Content Marketing Revolution: SEO Guide the Best Ways to Turn your Website into a Search Engine Friendly CONTENT MARKETING REVOLUTION: SEO GUIDE THE BEST WAYS TO TURN YOUR WEBSITE INTO A SEARCH ENGINE FRIENDLY

article

Jan 09, 2020

In 2020, the best way to attract customers and grow businesses will directly relate to building an audience. And the best way to build an audience is to create content (the most valuable content). The content and SEO both things go together. Without consistent submission of content, your website can...

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4 Things to Consider when Migrating Marketing Automation Solutions 4 THINGS TO CONSIDER WHEN MIGRATING MARKETING AUTOMATION SOLUTIONS

article

Jan 08, 2020

Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you de...

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How to Take the Guesswork Out of Content Marketing With AI HOW TO TAKE THE GUESSWORK OUT OF CONTENT MARKETING WITH AI

article

Jan 07, 2020

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. The tool uses natural language processing to analyze competitors. It also uses machine learning to tell you how well content on competitor sites is performing. The result? You take the guesswo...

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Top 10 SEO Trends for 2020 that every Business Needs to Know TOP 10 SEO TRENDS FOR 2020 THAT EVERY BUSINESS NEEDS TO KNOW

article

Jan 07, 2020

In the present digital age, where online competition is at its peak, and individuals across the globe are launching their websites every other day, it is high time you rethink your overall Content Marketing Strategy and invest in Search Engine Optimization (SEO) techniques. You need to ensure that y...

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How to Share Details About Social Media Marketing HOW TO SHARE DETAILS ABOUT SOCIAL MEDIA MARKETING

article

Jan 07, 2020

When it comes to sharing information on the web, very few other methods work better than social media, especially if you want something to go as viral as possible. This is why social media marketing is so important, so much so that there are even services that all you to do things like buy tiktok he...

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10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020 10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020

article

Jan 07, 2020

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, ...

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What if digital marketing collapses in 2020? WHAT IF DIGITAL MARKETING COLLAPSES IN 2020?

video

Jan 06, 2020

Simon Poulton shared a fascinating insight into the future of digital marketing. Digital Marketing will never go away, but the transformation is happening now.

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4 digital marketing tips to take your business to the next level in 2020 4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020

article

Jan 06, 2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape. I've been both an entrepr...

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How Digital Marketers Are Leveraging AI Tools And Automation In Advertising HOW DIGITAL MARKETERS ARE LEVERAGING AI TOOLS AND AUTOMATION IN ADVERTISING

article

Jan 06, 2020

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways’ saree-clad chatbot Disha, to Amazon and Flipkart’s shopping assistants, to Instagram’s algorithm-backed advertisements,...

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How To Start Your First SEO Business and Scale HOW TO START YOUR FIRST SEO BUSINESS AND SCALE

video

Jan 05, 2020

After being in the SEO industry for over four years and creating a successful $300,000 a year business with MASSIVE client results, I've finally decided to share my secrets on how I started and scaled my business and how you can too.

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How to Implement Data Science in Your 2020 Marketing Plan HOW TO IMPLEMENT DATA SCIENCE IN YOUR 2020 MARKETING PLAN

article

Jan 05, 2020

Implementing data science is no Houdini act, but you do need to know a few tricks of the trade. Your 2020 marketing plan is the foundation for the year’s success. You need to make sure you’re properly implementing data science in your marketing efforts. Here’s the information you n...

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Marketing Automation and Customer Service: How are they Connected? MARKETING AUTOMATION AND CUSTOMER SERVICE: HOW ARE THEY CONNECTED?

article

Jan 05, 2020

Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things e...

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20 Marketing and PR Tips for 2020 20 MARKETING AND PR TIPS FOR 2020

article

Jan 03, 2020

We are about to embark on a new decade. During the next ten years, we will see marketing and public relations evolve. How we share messages and distribute content is going to change. Here I will share some sure-fire tips on how to start your 2020 marketing and public relations initiatives with a ban...

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Why Digital Marketing is the best career choice? WHY DIGITAL MARKETING IS THE BEST CAREER CHOICE?

video

Jan 02, 2020

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.

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5 WAYS INFLUENCER MARKETING WILL EVOLVE IN 2020 5 WAYS INFLUENCER MARKETING WILL EVOLVE IN 2020

article

Jan 02, 2020

With estimates predicting that influencer marketing spending might double in 2020 route to becoming a projected $15 billion market by 2022 it’s a good bet that influencers will be moving further up the priority lists of many brand marketers. Importantly, this growth will come from brands inves...

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How to Create a Voice Marketing Funnel With Alexa Flash Briefings HOW TO CREATE A VOICE MARKETING FUNNEL WITH ALEXA FLASH BRIEFINGS

article

Jan 01, 2020

Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the most rapidly adopted consumer technology in history, with one i...

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What Can You Expect in Social Media Marketing in 2020 – Stats, Facts, and Tips WHAT CAN YOU EXPECT IN SOCIAL MEDIA MARKETING IN 2020 – STATS, FACTS, AND TIPS

article

Jan 01, 2020

Since inception, social media has been in constant change. Algorithms for organic reach in marketing have nearly disappeared, new platforms have arisen, old platforms have lost user attention, and more. What’s ahead for social media marketing in 2020 we’ve got stats, facts, predictions, ...

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How Digital Marketing Will Change in 2020 HOW DIGITAL MARKETING WILL CHANGE IN 2020

video

Dec 30, 2019

How Digital Marketing Will Change in 2020 (You're Not Going to Like It) | Everything's changing in 2020. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, e...

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What are the various benefits of using social media? WHAT ARE THE VARIOUS BENEFITS OF USING SOCIAL MEDIA?

article

Dec 28, 2019

The benefits of social media are more significant and broader than you think. Considering that there are three millions of businesses in the whole world. So who follows social media, what can it yield to you? The statistics are more than you can imagine and understand. Large and global connections f...

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Content Holidays to Include in Your 2020 Social Media Strategy CONTENT HOLIDAYS TO INCLUDE IN YOUR 2020 SOCIAL MEDIA STRATEGY

article

Dec 26, 2019

There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with pe...

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Why Digital Marketing is Important? WHY DIGITAL MARKETING IS IMPORTANT?

article

Dec 25, 2019

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniqu...

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Why Tech Startups Should Emphasize Content Marketing WHY TECH STARTUPS SHOULD EMPHASIZE CONTENT MARKETING

article

Dec 25, 2019

Content marketing is useful for any business looking to get more exposure and favorable results. In this case, startups should not only put their focus on it, but make it a point to have a comprehensive content marketing guide for a more successful venture. Content marketing encompasses several form...

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AI Changing Digital Marketing AI CHANGING DIGITAL MARKETING

article

Dec 24, 2019

AI Changing Digital Marketing? You might or might not know it yet, however Artificial Intelligence (AI) is rapidly becoming more central to the daily digital world, and the advertising and marketing world is no exception. While the idea of AI may evoke bad 60’s sci-fi with futuristic robots, i...

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5 Ways Predictive Analytics Is Improving Digital Marketing 5 WAYS PREDICTIVE ANALYTICS IS IMPROVING DIGITAL MARKETING

article

Dec 23, 2019

Digital marketers are continually challenged to offer the most relevant content to customers. If you fail to do that, people will likely scroll past social media content, not open emails, ignore banner ads, and so on. When predictive analytics has a customer-centric focus, you learn things that may ...

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How Machine Learning and AI can Improve Your Email Marketing Campaigns HOW MACHINE LEARNING AND AI CAN IMPROVE YOUR EMAIL MARKETING CAMPAIGNS

article

Dec 22, 2019

Marketers and entrepreneurs strive to personalize emails in the quest for relevance. This is not new to seasoned marketers, who have been using marketing automation platforms to create customer journeys or leveraging segmentation and/or personas. This is a good usage of data and tools, but it simply...

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Why Your Business need Outsourcing Lead Generation in 2020 WHY YOUR BUSINESS NEED OUTSOURCING LEAD GENERATION IN 2020

article

Dec 22, 2019

Has your sales funnel dried up ? Is your sales team started losing hope on new sales leads ? If your calendar is empty ? Is your marking budget major expense ? If yes then your business needs Outsourcing lead generation. In 2020 with change growing technology and more use of social media by prospect...

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How to Create a Content Marketing Strategy That Actually Works HOW TO CREATE A CONTENT MARKETING STRATEGY THAT ACTUALLY WORKS

article

Dec 21, 2019

Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods such as billboards and television advertisements and they e...

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Brick-And-Mortar Loyalty: How Brand And In-Store Engagement Strategies Go Hand In Hand BRICK-AND-MORTAR LOYALTY: HOW BRAND AND IN-STORE ENGAGEMENT STRATEGIES GO HAND IN HAND

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Dec 20, 2019

Retailers are graduating from traditional retail practices, aiming instead to achieve the best quality service through the most desirable, unified digital and in-store capabilities. But most of retailers' next-generation capabilities remain in the strategic phase—they will unfold in 2019 leading int...

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How Digital Marketing Benefits Your Business? HOW DIGITAL MARKETING BENEFITS YOUR BUSINESS?

video

Dec 19, 2019

When it comes to the success of an online business, digital marketing plays an important role. With an effective digital marketing campaign, you can reach the target customers easily and get access to the global market.

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How to Use Video to Increase Engagement in Email Marketing HOW TO USE VIDEO TO INCREASE ENGAGEMENT IN EMAIL MARKETING

article

Dec 19, 2019

For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome. Instead, we’ve gotten animate...

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Influencer Marketing Predictions for 2020 INFLUENCER MARKETING PREDICTIONS FOR 2020

article

Dec 19, 2019

Influencer marketing is one of the most dynamic industries that brands continuously leverage to expand their awareness and reputation. Just like most digital marketing industries, the influencer marketing environment is rapidly changing and growing. As an entrepreneur, marketer, or CEO, you should d...

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What WHAT'S THE BEST SOCIAL MEDIA PLATFORM TO MARKET YOUR STARTUP?

article

Dec 18, 2019

It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we wou...

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How To Promote Events on Social Media HOW TO PROMOTE EVENTS ON SOCIAL MEDIA

video

Dec 18, 2019

In this video, Nichole (owner of AIM Social) explains how to use social media to promote your events!

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WHAT IS THE MOST TRUSTED SOCIAL MEDIA PLATFORM IN B2B? WHAT IS THE MOST TRUSTED SOCIAL MEDIA PLATFORM IN B2B?

article

Dec 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself whether B2B brand or thought leader is ...

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3 Ways to Perfect Your Email Marketing for Christmas 3 WAYS TO PERFECT YOUR EMAIL MARKETING FOR CHRISTMAS

article

Dec 17, 2019

Despite enduring difficult times over the past few years, retailers have been buoyed by better than expected Black Friday sales. But brands must take different approaches to their Christmas marketing strategies to ensure their festive campaigns are successful and resonate in the right way with custo...

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3 Keys to Getting Started with Marketing Automation 3 KEYS TO GETTING STARTED WITH MARKETING AUTOMATION

video

Dec 17, 2019

Marketing automation isn't just a tool, it's a whole new way of marketing. Watch this video with Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of "Marketing Automation for Dummies," to see how to get started.

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5 Marketing Automation Tactics to Automate your Lead Generation Strategy 5 MARKETING AUTOMATION TACTICS TO AUTOMATE YOUR LEAD GENERATION STRATEGY

article

Dec 17, 2019

Marketing is exceptional it comprises both highly creative tasks and extremely repetitive ones. The latter demand pretty much no decision-making, no profound analysis; all they need is straightforward action. Considering that we’re living in the age of Machine Learning, it’s safe to assu...

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Marketing Automation Systems: A new age of marketing technology MARKETING AUTOMATION SYSTEMS: A NEW AGE OF MARKETING TECHNOLOGY

article

Dec 17, 2019

As the quantity of customer data flowing into your business continues to grow, automating aspects of your enterprise's processes has become a commercial imperative. One key area to focus this development upon is marketing. Your cloud deployment has already brought several benefits to your compan...

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7 Steps to Start a Complete and Powerful Inbound Marketing Program 7 STEPS TO START A COMPLETE AND POWERFUL INBOUND MARKETING PROGRAM

article

Dec 16, 2019

Knowing why to use inbound marketing is one thing. Knowing how to start implementing inbound marketing is another. It’s not something you simply jump into, so we’ve broken it down into 7 steps. Some of these involve time and effort; nothing worthwhile is ever easy, right? Other steps are...

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How to Rock Omnichannel Customer Support HOW TO ROCK OMNICHANNEL CUSTOMER SUPPORT

article

Dec 16, 2019

Modern customers are demanding, impatient and they heavily rely on mobile devices, which is a challenge for traditional customer support. To win their hearts, companies must adopt an omnichannel approach. What is it and how to rock it? Anna has bought a pair of shoes in a popular online shop. She wa...

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5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence 5 WAYS TO INCREASE GOOGLE ANALYTICS EFFECTIVENESS WITH IP ADDRESS INTELLIGENCE

whitepaper

Dec 16, 2019

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this w...

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Retail And AI: How Artificial Intelligence Is Changing The Industry RETAIL AND AI: HOW ARTIFICIAL INTELLIGENCE IS CHANGING THE INDUSTRY

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Dec 16, 2019

Today, most retailers are drowning in data, but they aren't necessarily using it to the best of their advantage. Enter artificial intelligence (AI) to bridge the gap between the volume of data available and the correct interpretation of that data for strategic business decisions. With retail challen...

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7 Steps to Great Email Marketing 7 STEPS TO GREAT EMAIL MARKETING

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Dec 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ...

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How to Use Content Marketing to Win over Anyone HOW TO USE CONTENT MARKETING TO WIN OVER ANYONE

article

Dec 15, 2019

Getting people to listen to you is one thing. Getting them to take action is a whole different piece of the pie. Motivating a lead to take action or to make a purchase is not typically something that happens at the drop of a hack. You must nurture your clients and figure out what exactly gets them e...

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How to Increase Your Website’s Traffic & SEO in 2020 HOW TO INCREASE YOUR WEBSITE’S TRAFFIC & SEO IN 2020

article

Dec 15, 2019

Before I begin, let me warn you that this article is not going to reveal any magical tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post is not about any very high-level stuff. Ins...

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2020 MARKETING OUTLOOK 2020 MARKETING OUTLOOK

whitepaper

Dec 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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6 Social Media Predictions for 2020 6 SOCIAL MEDIA PREDICTIONS FOR 2020

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Dec 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, et...

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The Digital Marketing Trends Of 2020 THE DIGITAL MARKETING TRENDS OF 2020

video

Dec 13, 2019

The Digital Marketing Trends 2020 you need to look out for - all in 1 video. I go over the 6 main social media trends 2020 so you know what to stay on top of. If you are in the online marketing niche, you know that things change rapidly. A digital marketing trends that was working today might not be...

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Seven predictions for Influencer Marketing in 2020 SEVEN PREDICTIONS FOR INFLUENCER MARKETING IN 2020

article

Dec 13, 2019

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram removing likes, and from the rise of virtual influencers to new legislation from the ASA and the CMA. However, while these updates within the digital space have b...

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How to Dominate SERPS by Focusing on Topics Instead of Keywords HOW TO DOMINATE SERPS BY FOCUSING ON TOPICS INSTEAD OF KEYWORDS

article

Dec 12, 2019

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics. That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO. While I think that k...

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Top eight SEO trends for 2020 TOP EIGHT SEO TRENDS FOR 2020

article

Dec 12, 2019

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. Whil...

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How to Optimize For Google’s E A T Algorithm HOW TO OPTIMIZE FOR GOOGLE’S E A T ALGORITHM

video

Dec 12, 2019

How to Optimize For Google’s E-A-T Algorithm | Google made a big change with their medic update. The medic update stops people who don't have authority on a certain topic from ranking really well. Good example of this, I'm a marketer. If I write on surgeries and how you can cure yourse...

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The world THE WORLD'S GONE DIGITAL. HAS YOUR LOCALIZATION TEAM (REALLY)?

whitepaper

Dec 12, 2019

If you're a localization expert, digital's hyper-speed demands pose a particular challenge. Can't translate a blog post right this second? Marketing might decide to circumvent your team. How can you deliver the quality you want, at the speed they need? Read our guidebook "Six (and a Half) Proven Way...

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Digital Marketing Self Assesment : Transform The Way You Engage Customers DIGITAL MARKETING SELF ASSESMENT : TRANSFORM THE WAY YOU ENGAGE CUSTOMERS

whitepaper

Dec 12, 2019

Marketers are increasingly looking to know their customers, personalize each interaction based on their behavior and engage with them on their channel of choice. With Salesforce's Digital Marketing Self-Assessment, you’ll be able to evaluate your company across four key dimensions: strategy, custome...

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Our organization is global How can you communicate like a local? OUR ORGANIZATION IS GLOBAL HOW CAN YOU COMMUNICATE LIKE A LOCAL?

whitepaper

Dec 12, 2019

Your global brand is unified, consistent. But to truly connect with global customers, your brand voice must sound fluent and familiar. Localization partners offer what mere translation cannot: the expertise to tweak your brand voice to click with customers worldwide. Read our buyer's guide, "Localiz...

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How to drive growth through marketing automation HOW TO DRIVE GROWTH THROUGH MARKETING AUTOMATION

article

Dec 11, 2019

Small and growing businesses around the world need a system in place like marketing automation that will ensure they are getting the most value from every lead that enters their pipeline. We understand that; we’ve been there, and we know how important it is to nurture your leads effectively. A...

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Instant Chatbot Messaging vs. Email Marketing INSTANT CHATBOT MESSAGING VS. EMAIL MARKETING

video

Dec 11, 2019

The new trending vibe in the world of communication is the game of Instant Chatbot Messaging. This Chatbot technology, developed over the last few years is an absolute blast with incredible open rates. Think about this... Email Marketing open rate averages between 10-30% if you're lucky. Meaning...

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