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A Complete Guide to Using Infographics for Lead Generation A COMPLETE GUIDE TO USING INFOGRAPHICS FOR LEAD GENERATION

infographic

Feb 22, 2019

The visual nature of infographics lends itself to fast-moving social feeds - elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats and stats and tips and be included within a singl...

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started THE IMPORTANCE OF DIGITAL AND SOCIAL MEDIA GOVERNANCE AND REPUTATION MANAGEMENT: TIPS FOR GETTING STARTED

blog article

Feb 22, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, ...

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Six Brands Set Their Content Free SIX BRANDS SET THEIR CONTENT FREE

whitepaper

Feb 22, 2019

Brands want to deliver personalized, relevant customer experiences. Content creators want the freedom to publish at a moment’s notice — without waiting on IT and web updates. Learn how our integrated platform is helping companies get content to mark...

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DSE Quiz: How Customer Friendly Are Your Online Forms? DSE QUIZ: HOW CUSTOMER FRIENDLY ARE YOUR ONLINE FORMS?

whitepaper

Feb 22, 2019

Customers are on multiple channels and multiple devices all day long. So when they interact with your brand, they want a seamless experience from start to finish. To find out if your digital enrollment experience stacks up to these expectations, tak...

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Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data] FACEBOOK LEAD ADS VS. LANDING PAGES: WHICH IS BETTER? [DATA]

blog article

Feb 21, 2019

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to ...

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15 Local SEO Steps You Should Take Right Now 15 LOCAL SEO STEPS YOU SHOULD TAKE RIGHT NOW

blog article

Feb 21, 2019

Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If ...

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How Artificial Intelligence is reshaping email marketing HOW ARTIFICIAL INTELLIGENCE IS RESHAPING EMAIL MARKETING

infographic

Feb 21, 2019

Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentienc...

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11 traits of a Social Media Marketing campaign 11 TRAITS OF A SOCIAL MEDIA MARKETING CAMPAIGN

blog article

Feb 21, 2019

Social media marketing changes as fast as the weather from one day to the next. Although new techniques are introduced and fresh ways to reach audiences come to light, some things remain the same from year to year. Certain elements must be included i...

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Forrester Wave: Content Management Systems 2018 FORRESTER WAVE: CONTENT MANAGEMENT SYSTEMS 2018

whitepaper

Feb 21, 2019

As a Leader in web content management systems, we continue to invest in the solutions that marketing and IT teams need to deliver exceptional digital experiences. We believe as customer expectations evolve, so should your content. With Adobe Experien...

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IDC Business Value of Sites IDC BUSINESS VALUE OF SITES

whitepaper

Feb 21, 2019

Transform your digital marketing strategy by delivering a unified, consistent experience across all channels in just one platform. Read The Business Value of Adobe Experience Manager Sites to see how our solution has helped brands: Improve productivi...

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How Artificial Intelligence is Innovating Email Marketing HOW ARTIFICIAL INTELLIGENCE IS INNOVATING EMAIL MARKETING

blog article

Feb 21, 2019

The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to consumers. Chances are quite good at this point that any global internet user with a Facebook acc...

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THE ULTIMATE LIST OF MARKETING SPEND STATISTICS FOR 2019 THE ULTIMATE LIST OF MARKETING SPEND STATISTICS FOR 2019

infographic

Feb 20, 2019

Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. To bette...

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Affiliate Email Marketing: Essential Guide for Beginners (2019) AFFILIATE EMAIL MARKETING: ESSENTIAL GUIDE FOR BEGINNERS (2019)

blog article

Feb 20, 2019

Affiliate marketing is one of the golden low-investment methods to achieve regular passive income. If you are an affiliate, it lets you earn profits by recommending products of other companies and doesn’t require a warehouse, call center, or cu...

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Video marketing statistics to know for 2019 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

blog article

Feb 20, 2019

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of t...

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7 Smart Ways to Fuel Business Growth 7 SMART WAYS TO FUEL BUSINESS GROWTH

whitepaper

Feb 20, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: Building trust with customers Transforming customer experience Identifying ...

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How-To Guide: Reducing Your Costs with DocuSign HOW-TO GUIDE: REDUCING YOUR COSTS WITH DOCUSIGN

whitepaper

Feb 20, 2019

SAVING MONEY. IT’S A REQUIRED STEP FOR BUSINESS SUCCESS. Now is the time for digital transformation. In order to compete, LOB leaders must reinvent their processes and the businesses they operate in or be left behind. Companies today spend about $8B ...

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DocuSign for Legal Departments DOCUSIGN FOR LEGAL DEPARTMENTS

whitepaper

Feb 20, 2019

In today’s fast-paced business environment, the legal department is often the bottleneck to faster execution. Procurement and marketing teams are demanding greater efficiency from the legal department to accelerate their business relationships.Downlo...

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7 Great Instagram Scheduling Tools for 2019 7 GREAT INSTAGRAM SCHEDULING TOOLS FOR 2019

blog article

Feb 19, 2019

Instagram requires a lot of work. To succeed, you’re expected to live and breathe the platform 24/7.But what if I told you about tools that don’t require a 24/7 commitment but make it seem like you operate the account all day and night.Ev...

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5 Essential Daily SEO Tasks for B2B Marketing in 2019 5 ESSENTIAL DAILY SEO TASKS FOR B2B MARKETING IN 2019

blog article

Feb 19, 2019

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what&rs...

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How to Measure Event Marketing Performance and ROI HOW TO MEASURE EVENT MARKETING PERFORMANCE AND ROI

blog article

Feb 19, 2019

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools...

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7 influencer marketing tips you need to know in 2019 7 INFLUENCER MARKETING TIPS YOU NEED TO KNOW IN 2019

blog article

Feb 15, 2019

Everything changes. Five years ago, you could easily market your products through ads and could make a nice amount of revenue. If your ads were featured on larger websites, you’d basically be set for some time.  Unfortunately for some, tha...

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Why Prioritize Local SEO? WHY PRIORITIZE LOCAL SEO?

blog article

Feb 14, 2019

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a...

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How to Measure Digital Marketing Impacts on Physical Retail Sales HOW TO MEASURE DIGITAL MARKETING IMPACTS ON PHYSICAL RETAIL SALES

whitepaper

Feb 13, 2019

Digital advertising spend continues to grow, in part because marketers can more easily measure its impacts. Web analytics tools allow marketers to track an ad’s click through to e-commerce sales- all to prove ROI based on “last click&rdqu...

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3 reasons Facebook Ad testing is essential 3 REASONS FACEBOOK AD TESTING IS ESSENTIAL

blog article

Feb 13, 2019

Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-par...

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THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019 THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019

blog article

Feb 13, 2019

There exists a dark and dreary place where little to none of your potential customers are hanging out. It’s called yesterday’s news, and it’s where brands end up when they get lost in the crowd, struggling to find their standout pos...

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Targeted Email Marketing. Strategies to Increase CTR and Open Rate TARGETED EMAIL MARKETING. STRATEGIES TO INCREASE CTR AND OPEN RATE

blog article

Feb 13, 2019

Your customers all shop differently. So the one-email-fits-all marketing won’t work if you want to keep an engaged and responsive audience. In fact, 53% of users hit the unsubscribe button due to getting too many irrelevant offers from brands. ...

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11 Key Ways to Make Content Marketing Effective 11 KEY WAYS TO MAKE CONTENT MARKETING EFFECTIVE

blog article

Feb 13, 2019

When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively.  Investing in digital advertising seems to be a must...

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 The Hosted VoIP Buyer’s Guide THE HOSTED VOIP BUYER’S GUIDE

whitepaper

Feb 13, 2019

Your business needs a new phone system. Your customers, suppliers, partners, employees—they all expect you to have a phone system. But what kind of system is the best fit for the way your company works? It's an important question because that system...

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 The Hosted VoIP Buyer’s Guide THE HOSTED VOIP BUYER’S GUIDE

whitepaper

Feb 13, 2019

Your business needs a new phone system. Your customers, suppliers, partners, employees—they all expect you to have a phone system. But what kind of system is the best fit for the way your company works? It's an important question because that system...

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The Benefits of High Pressure Processing (HPP) for Retailers THE BENEFITS OF HIGH PRESSURE PROCESSING (HPP) FOR RETAILERS

whitepaper

Feb 12, 2019

Universal Pure is the largest provider of High Pressure Processing (HPP) and value-added services in North America. Our team is delighted to offer retailers our knowledge, expertise, and an in-depth analysis of Own Brand products that can benefit fro...

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10 Merchandising Hacks To Future-Proof Your Retail Business 10 MERCHANDISING HACKS TO FUTURE-PROOF YOUR RETAIL BUSINESS

whitepaper

Feb 12, 2019

It's undeniable: The new retail reality is no longer about juggling channels. There's not just the question of online vs. in-store. The new age consumer expects captivating experiences from retailers. Magnetic merchandising across all channels – in-s...

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21 Instagram Facts That All eCommerce Businesses Should Know 21 INSTAGRAM FACTS THAT ALL ECOMMERCE BUSINESSES SHOULD KNOW

infographic

Feb 11, 2019

Are you looking for ways to increase sales through your eCommerce website? Have you considered how Instagram could be utilized to assist your growth strategy?

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape COMMUNICATING TO CLIENTS & STAKEHOLDERS IN A CONSTANTLY CHANGING SEO LANDSCAPE

blog article

Feb 11, 2019

Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop the...

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The Fyre Festival Debacle: Should Social Media Influencers Be Accountable for What They Promote? THE FYRE FESTIVAL DEBACLE: SHOULD SOCIAL MEDIA INFLUENCERS BE ACCOUNTABLE FOR WHAT THEY PROMOTE?

blog article

Feb 11, 2019

The campaign promoting the “can’t-miss event of 2017” began with star-studded endorsements by names like Kendall Jenner and Bella Hadid. Then came the glossy video campaign with a booming voice in the background, on a microphone, tr...

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3 Social Media Management Mistakes You’ve Probably Made 3 SOCIAL MEDIA MANAGEMENT MISTAKES YOU’VE PROBABLY MADE

blog article

Feb 11, 2019

That’s way more than just scrolling through your feed. I’d say the biggest mistake people make when managing social media is assuming that all you have to do is post from the company on their Facebook and LinkedIn profiles. In this post, ...

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10 Brands Leveraging Social Media Storytelling To Boost Engagement And Sales 10 BRANDS LEVERAGING SOCIAL MEDIA STORYTELLING TO BOOST ENGAGEMENT AND SALES

blog article

Feb 11, 2019

In the grand scheme of things, social media hasn’t been around for very long. But, there’s no denying that it has evolved leaps and bounds in that relatively short amount of time. When social media first hit the scene, many brands viewed ...

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Digital Marketing and SEO Apprenticeship DIGITAL MARKETING AND SEO APPRENTICESHIP

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Feb 10, 2019

Digital Marketing and SEO Apprenticeship opportunity by RankYa

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6 Ways SEO Tools Can Help You Run Your Business 6 WAYS SEO TOOLS CAN HELP YOU RUN YOUR BUSINESS

blog article

Feb 08, 2019

They are going to make mistakes, miss deadlines, and address your biggest client by the wrong name (true story). No matter how well you try to prepare for it, mistakes are unavoidable, because it’s only natural for humans to make them. This is ...

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Marketers: Manage Your Supply Chain Continuous Improvement: The Omnichannel Advertising Playbook MARKETERS: MANAGE YOUR SUPPLY CHAIN CONTINUOUS IMPROVEMENT: THE OMNICHANNEL ADVERTISING PLAYBOOK

whitepaper

Feb 08, 2019

B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But ...

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EVOLUTION OF THE DMP A guide to data management platforms EVOLUTION OF THE DMP A GUIDE TO DATA MANAGEMENT PLATFORMS

whitepaper

Feb 08, 2019

More than ever, enterprise businesses across a range of sectors need a 360-degree view of their customers, and a reliable way of keeping track of their ever-expanding digital footprint. The data management platform (DMP) has evolved significantly fro...

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Intelligent Content, Incredible Experiences. INTELLIGENT CONTENT, INCREDIBLE EXPERIENCES.

whitepaper

Feb 08, 2019

Customer expectations for brand experiences are rising exponentially. With the right content management platform, you can meet and exceed those expectations. Criteria include the ability to apply data and intelligence, personalize at scale, and strea...

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The maturity level of the digital marketing in Brazil THE MATURITY LEVEL OF THE DIGITAL MARKETING IN BRAZIL

video

Feb 08, 2019

McKinsey launched the Digital Marketing Readiness, an unprecedented and more through study ever done in the Brazilian market about the maturity of digital marketing. We invite Daniel Ferian, Marketing Director of Mercado Livre/Mercado Pago, Leandro C...

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How to Use Content Marketing for PR and Social Media Success HOW TO USE CONTENT MARKETING FOR PR AND SOCIAL MEDIA SUCCESS

blog article

Feb 08, 2019

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows tha...

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3 Ways to Boost Sales with Social Proof Marketing 3 WAYS TO BOOST SALES WITH SOCIAL PROOF MARKETING

blog article

Feb 08, 2019

When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. Other people have enjoyed it and it worked for them, so why can’t we do that too? If there&...

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4 things your Facebook Ad visuals must have 4 THINGS YOUR FACEBOOK AD VISUALS MUST HAVE

blog article

Feb 07, 2019

The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand out against the background noise of news, politics and status updates. And there is a lo...

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9 Digital Marketing Trends and Martech Shaping 2019 and Beyond 9 DIGITAL MARKETING TRENDS AND MARTECH SHAPING 2019 AND BEYOND

infographic

Feb 07, 2019

These 9 trends will dominate events and technology in 2019, and probably beyond. Brands as media companies. More than $580 million has been spent on YouTube in branded media campaigns since 2017. AI for customer acquisition and retention. AI is resha...

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4 Ways to Use Video in Your Marketing Efforts 4 WAYS TO USE VIDEO IN YOUR MARKETING EFFORTS

blog article

Feb 07, 2019

The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that a...

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7 Ways Ignoring SEO Could Affect Your Business Badly 7 WAYS IGNORING SEO COULD AFFECT YOUR BUSINESS BADLY

blog article

Feb 07, 2019

Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your rank ...

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Digital Channel Trends in 2019 – Which Delivers the Highest ROI? DIGITAL CHANNEL TRENDS IN 2019 – WHICH DELIVERS THE HIGHEST ROI?

infographic

Feb 07, 2019

Considering how digital platforms have forever changed the way companies reach and interact with their target audience and promote their business, it is just safe to assume that no business with the goal of expanding their operations would avoid thes...

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Digital Marketing Trends for 2019 | 4 Online Strategies to Grow Your Business DIGITAL MARKETING TRENDS FOR 2019 | 4 ONLINE STRATEGIES TO GROW YOUR BUSINESS

video

Feb 07, 2019

The rise of Video Content - Start using video to market yourself online! 2. Video Advertising: Facebook vs Youtube - Which is the best video advertising platform for 2019? 3. Get ready for Voice Search - Make sure your website is mobile friendly and ...

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How to Set & Achieve Realistic SEO Goals for 2019 HOW TO SET & ACHIEVE REALISTIC SEO GOALS FOR 2019

blog article

Feb 07, 2019

As marketers and SEO professionals, charting the path toward our goals is one of the exercises we should be mapping out at a minimum each year. Every marketer on your team should be able to answer, “What does success look like 3/6/12 months out...

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Why Blog Content Is Important for Ecommerce Sites WHY BLOG CONTENT IS IMPORTANT FOR ECOMMERCE SITES

blog article

Feb 07, 2019

In content marketing, it’s often all about the B2Bs. But what about you?The small online business owners, the B2Cs, the local marketers?Are the benefits of blogging the same for your business or clients?

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The Definition of Content Marketing has Evolved. Has your Strategy? THE DEFINITION OF CONTENT MARKETING HAS EVOLVED. HAS YOUR STRATEGY?

blog article

Feb 07, 2019

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand’s online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same i...

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Why It Is Important To Pay Attention To Local Search Marketing WHY IT IS IMPORTANT TO PAY ATTENTION TO LOCAL SEARCH MARKETING

infographic

Feb 07, 2019

Do you own a business that thrives on local business? If you do, you have probably known by now that local search marketing is very critical. According to Go-gulf, a whopping 76% of online users search for local business while 46% of all Google searc...

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Discover The Cost And Benefits Of Using Electronic Signatures DISCOVER THE COST AND BENEFITS OF USING ELECTRONIC SIGNATURES

whitepaper

Feb 07, 2019

Did you know that eSignatures are an easy way for companies to generate immediate efficiencies? They allow you to save time, money, and the hassle of preparing, managing and storing paper-based documents. Read this DocuSign commissioned market resear...

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Accelerate, Simplify and Save with Electronic Signatures ACCELERATE, SIMPLIFY AND SAVE WITH ELECTRONIC SIGNATURES

whitepaper

Feb 07, 2019

Did you know that eSignatures are an easy way for companies to generate immediate efficiencies? They allow you to save time, money, and the hassle of preparing, managing and storing paper-based documents. Download this infographic for a summarised vi...

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6 of the Best Digital Marketing Campaigns You Can Learn From 6 OF THE BEST DIGITAL MARKETING CAMPAIGNS YOU CAN LEARN FROM

blog article

Feb 06, 2019

Digital marketing is constantly evolving. That makes it more difficult for marketers to determine how best to distinguish themselves when planning their digital marketing campaigns.  What channels will work best? Should I be funny or serious? Is...

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4 Key Takeaways from a Failed PPC Campaign 4 KEY TAKEAWAYS FROM A FAILED PPC CAMPAIGN

blog article

Feb 06, 2019

In the world of PPC marketing, everyone fails at some point. It’s inevitable. In fact, it will probably happen to you. Many times.But you can learn a lot from your PPC failures.Failure is the opposite of success, so when we talk about failure w...

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How to Plan Your Email Marketing When You Have Tight Deadlines HOW TO PLAN YOUR EMAIL MARKETING WHEN YOU HAVE TIGHT DEADLINES

blog article

Feb 06, 2019

With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have in...

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How Virtual Reality Mobile App Development Will Shape the Future of Business HOW VIRTUAL REALITY MOBILE APP DEVELOPMENT WILL SHAPE THE FUTURE OF BUSINESS

blog article

Feb 06, 2019

We are in 2019. Traditional mobile apps will eventually face a hard time as the tech-savvy app users prefer innovative apps. The advent of emerging technologies like VR and AR have raised the app user’s expectations significantly. As a result, ...

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How to Optimize a Website for Local SEO HOW TO OPTIMIZE A WEBSITE FOR LOCAL SEO

blog article

Feb 06, 2019

An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your mark...

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3 Tips to Effectively Manage Multiple Social Media Accounts 3 TIPS TO EFFECTIVELY MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS

blog article

Feb 06, 2019

The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesse...

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 Le développement numérique Promouvoir la culture du numérique et favoriser la réussite des étudiants LE DÉVELOPPEMENT NUMÉRIQUE PROMOUVOIR LA CULTURE DU NUMÉRIQUE ET FAVORISER LA RÉUSSITE DES ÉTUDIANTS

whitepaper

Feb 06, 2019

La capacité à apprendre et progresser est un état d’esprit. Et, pour Carol Dweck, psychologue et professeur à Standford, c’est dans la tête que tout commence. Les recherches interculturelles qu’elle a menées pendant plusieurs décennies révèlent que l...

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Digital Literacy: Empowering Students to Thrive In Careers of the Future DIGITAL LITERACY: EMPOWERING STUDENTS TO THRIVE IN CAREERS OF THE FUTURE

whitepaper

Feb 06, 2019

Welcome to the digital skills gap: where students enter the workforce without the ability to use and deploy technology to meet work-related goals. Despite billions of dollars being poured into educational technology, studies find that much of the dig...

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How to Use Supplemental Content to Get More Mileage from Big Content HOW TO USE SUPPLEMENTAL CONTENT TO GET MORE MILEAGE FROM BIG CONTENT

blog article

Feb 05, 2019

The sheer volume of platforms and devices your consumers are using to discover, consume, and interact with content online is staggering. Across social networks and websites, on mobile and in voice-only interfaces and more, Americans are consuming 3,1...

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The Big Internet Trends Impacting Local Search Marketing Right Now THE BIG INTERNET TRENDS IMPACTING LOCAL SEARCH MARKETING RIGHT NOW

blog article

Feb 05, 2019

The internet explosion that occurred back in the ’90s revolutionized the marketing and advertising industries, giving businesses an alternative to reach potential customers over traditional TV, radio and print. The next big hit was the smartpho...

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Small Business Growing Pains 5 Ways Cloud Communications Can Help SMALL BUSINESS GROWING PAINS 5 WAYS CLOUD COMMUNICATIONS CAN HELP

whitepaper

Feb 05, 2019

If your business is growing, you know that growth requires continual expansion, including more employees, and more office space. But growth can also require more sophisticated technology. For many small businesses trying to expand, their communicatio...

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Six Ways Small Business Can Benefit from Cloud Communications SIX WAYS SMALL BUSINESS CAN BENEFIT FROM CLOUD COMMUNICATIONS

whitepaper

Feb 05, 2019

Traditional phone systems present two main problems for businesses: limited features and high costs. As a result, small businesses are migrating to a cloud communications solution—also known as VoIP or a hosted PBX. These cloud communications solutio...

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Snapchat Releases Latest Update of Trending Topics on the Platform SNAPCHAT RELEASES LATEST UPDATE OF TRENDING TOPICS ON THE PLATFORM

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Feb 05, 2019

Snapchat has released the latest version of its 'Snap Chatter' monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app's users. And given Snapchat's populari...

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A Beginner’s Guide to Social Media for SMEs A BEGINNER’S GUIDE TO SOCIAL MEDIA FOR SMES

blog article

Feb 05, 2019

As the third most visited site in the world, Facebook is the obvious choice for many businesses – but have a think about what other channels could do for you. Instagram is ideal for businesses with great visual products or physical locations, T...

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The Ultimate Guide to Email Marketing Integrations THE ULTIMATE GUIDE TO EMAIL MARKETING INTEGRATIONS

blog article

Feb 05, 2019

When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable information like name, email, location, gender, purchase history, and more, is waiting to be ...

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Digital Marketing Technique 2019 DIGITAL MARKETING TECHNIQUE 2019

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Feb 04, 2019

This Video is All About Digital Marketing Over View And Digital marketing Modules in 2019.

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Marketing that can help every business MARKETING THAT CAN HELP EVERY BUSINESS

video

Feb 04, 2019

Join Our Most Advanced Digital Marketing Course. That will cover 26 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Identity Creation, Blogging, Advanced Analytics, Bloggi...

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How to Use Content to Align Sales and Marketing HOW TO USE CONTENT TO ALIGN SALES AND MARKETING

blog article

Feb 04, 2019

We’re going to be talking about how content plays a role in sales and marketing. A lot of times when we’ve talked about content marketing, a lot of people think blog posts. They’re like oh my gosh, do I have to blog for my website? ...

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Improve Your Social (Media) Skills to Stay Relevant as a Small Business IMPROVE YOUR SOCIAL (MEDIA) SKILLS TO STAY RELEVANT AS A SMALL BUSINESS

blog article

Feb 04, 2019

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content s...

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How Social Media Impacts Real Estate Marketing HOW SOCIAL MEDIA IMPACTS REAL ESTATE MARKETING

video

Feb 04, 2019

For years, the real estate business has relied on referrals to drive prospective clients to real estate agents, lenders, inspectors, attorneys, and virtually anyone involved in the search and purchase processes.  With social media, agents and ot...

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Smart Selling Tools : Benchmark Studie Zu Vertiebstechnologie SMART SELLING TOOLS : BENCHMARK STUDIE ZU VERTIEBSTECHNOLOGIE

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Feb 04, 2019

Vertriebsorganisationen steht mittlerweile eine steigende Anzahl an Technologielösungen (Salestech) zur Verfügung. Für die folgende Studie hat Smart Selling Tools aktive Fachkräfte im Vertrieb zu ihren eingesetzten Lösungen, dem Zufriedenheitsgrad, d...

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 The Essential Checklist for Customer Journey Mapping THE ESSENTIAL CHECKLIST FOR CUSTOMER JOURNEY MAPPING

whitepaper

Feb 04, 2019

At its core, customer journey mapping is about giving you a better understanding of how your organisation experience an engagement or interaction with your organization. It “maps” all the interactions that a customer takes with your organisation.

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Elektronische Unterschriften im vertrieb: ein katalysator für höhere performance ELEKTRONISCHE UNTERSCHRIFTEN IM VERTRIEB: EIN KATALYSATOR FÜR HÖHERE PERFORMANCE

whitepaper

Feb 04, 2019

In diesem Bericht untersucht die Aberdeen Group, wie Technologie für elektronische Unterschriften die taktische Effektivität und Effizienz im Vertrieb erhöhen und die Umsatz- generierung insgesamt ankurbeln kann. Schwachstellen im Vertrieb, die Techn...

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 The Customer Experience Health Check for 2019 THE CUSTOMER EXPERIENCE HEALTH CHECK FOR 2019

whitepaper

Feb 04, 2019

Customer Experience (CX) leaders generate 5.7 times more revenue than companies that do not make customer experience a priority. It’s no surprise then, that the way customers perceive their interactions with brands, has become a primary focus for bu...

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 Rise Of the Customer Experience Executive RISE OF THE CUSTOMER EXPERIENCE EXECUTIVE

whitepaper

Feb 04, 2019

As more and more products become Commoditised, the key brand differentiator is the customer experience. Given that, there’s a real need for companies to put forth an organised and aligned effort to focus, nay obsess, over customers and their experie...

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How Content Marketing Can Fuel Your Email Marketing HOW CONTENT MARKETING CAN FUEL YOUR EMAIL MARKETING

blog article

Feb 03, 2019

You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and boosting ROI. With so many digital marketing channels to choose from, it sometimes feels...

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Top 27 Social Media Marketing Tips from the Pros TOP 27 SOCIAL MEDIA MARKETING TIPS FROM THE PROS

blog article

Feb 01, 2019

Statista reports that 77% of the U.S. population is on social media, yet there are still businesses without a social media presence in 2019. With proper attention, social media can have huge benefits for your company. We asked experts to share their ...

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19 Marketing Predictions That Will Affect Your Business in 2019 19 MARKETING PREDICTIONS THAT WILL AFFECT YOUR BUSINESS IN 2019

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Feb 01, 2019

Are you wondering what the future holds for the way you market your business? Want to know what the experts predict for the year ahead?

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Content Marketing Pitch CONTENT MARKETING PITCH

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Feb 01, 2019

A key stage in that process is creating a pitch to the site in question, in order to get them to say "yes" to whatever it is you're requesting.

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Are Lead Magnets the Bread and Butter of Content Marketing? ARE LEAD MAGNETS THE BREAD AND BUTTER OF CONTENT MARKETING?

blog article

Feb 01, 2019

There isn’t a day in the life of a content marketer when she’s not thinking about her lead generation targets. While quality content is at the forefront of any content marketing efforts, it’s the results that can build or break care...

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What Content Appeals to Your Audience and Converts Best? WHAT CONTENT APPEALS TO YOUR AUDIENCE AND CONVERTS BEST?

blog article

Feb 01, 2019

Great marketing content does more than just attract attention it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating w...

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Improve Your Gmail with These 4 Email Management Tools IMPROVE YOUR GMAIL WITH THESE 4 EMAIL MANAGEMENT TOOLS

blog article

Feb 01, 2019

It’s important to have a professional email message when it comes to reaching out to your contacts through Gmail. These top tools will help you create a quality email that will get opened and read. Would you like to increase your leads and sale...

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10 Steps For Generating More Leads & Sales For Your Business 10 STEPS FOR GENERATING MORE LEADS & SALES FOR YOUR BUSINESS

blog article

Feb 01, 2019

As an entrepreneur, it may seem as if there is always something more that needs to be done. But in the area of sales, there is a way to know when you have done enough for the day, talked to enough new people, made enough presentations, and close enou...

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 The Next Mobile Decade THE NEXT MOBILE DECADE

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Feb 01, 2019

Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and le...

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 State Of Digital Advertising STATE OF DIGITAL ADVERTISING

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Feb 01, 2019

As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital Advertising 2018, the industry’s most comprehensive and acc...

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13 Ways to Make Your Sponsored Social Media Posts Really Stand Out 13 WAYS TO MAKE YOUR SPONSORED SOCIAL MEDIA POSTS REALLY STAND OUT

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Jan 31, 2019

Sponsored posts can really draw an audience on social media. Here are some approaches you can use to make your posts stand out.

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Google GOOGLE'S BIGGEST SEARCH ALGORITHM UPDATES OF 2018

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Jan 31, 2019

Google is always updating its search algorithm, adding in more qualifiers and revisions to ensure it provides the best, most relevant results, based on website authority, internet usage trends, and much more. And if you're looking to maximize you...

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4 Link Building Tips for International SEO 4 LINK BUILDING TIPS FOR INTERNATIONAL SEO

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Jan 31, 2019

Link building is one of the key activities for a successful SEO strategy. It is perhaps one of the most overlooked SEO activities with regard to the local market SEO work for global websites. There are several reasons why this is happening, and here ...

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3 Content Marketing Tips for 2019 3 CONTENT MARKETING TIPS FOR 2019

blog article

Jan 31, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission.If you are in the throes of planning, keep these three important tips ...

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3 Tips to Boost Ecommerce Conversion Rates 3 TIPS TO BOOST ECOMMERCE CONVERSION RATES

blog article

Jan 31, 2019

When you run an eCommerce store, it’s important to make sure you’re doing everything you can to impress visitors and keep existing customers happy. There are endless options for consumers to choose from, so when they pick your store to ma...

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Content Marketing: What, Why, When CONTENT MARKETING: WHAT, WHY, WHEN

blog article

Jan 31, 2019

Every digital marketer has a slightly different definition of content marketing. Content marketing is a broad term that includes the images and words you create to promote your services and products. Ideal content marketing breaks through the noise o...

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Is It Time To Rethink Influencer Marketing? IS IT TIME TO RETHINK INFLUENCER MARKETING?

blog article

Jan 31, 2019

Have you heard about the influencer marketing fiasco that occurred leading up to the 2017 Fyre Festival in the Bahamas? Probably not, but it’s something you need to know about if your company relies on influencer marketing to get the word out.B...

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5 Essential Tips to Help Improve Your Social Media Strategy 5 ESSENTIAL TIPS TO HELP IMPROVE YOUR SOCIAL MEDIA STRATEGY

blog article

Jan 30, 2019

Fast forward to today and you’re stuck with the reality that every time you publish a post on Facebook it only reaches about 3% of your audience, possibly even less. Pair that with Facebook’s relentless attempt to keep users on their plat...

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A complete branding, design and digital marketing agency A COMPLETE BRANDING, DESIGN AND DIGITAL MARKETING AGENCY

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Jan 30, 2019

At Softnxt we offer a variety of branding and digital services. We’re experts in digital design who nurse an abiding love for print. Whatever the project, we can strategically help you define who you are. We also bring existing brands back to l...

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PPC Geotargeting Best Practices Guide PPC GEOTARGETING BEST PRACTICES GUIDE

blog article

Jan 30, 2019

It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting consi...

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7 Unknown Advantages of Investing in Influencer Marketing 7 UNKNOWN ADVANTAGES OF INVESTING IN INFLUENCER MARKETING

blog article

Jan 30, 2019

The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience.The rising popularity of social m...

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Will Artificial Intelligence Change SEO in 2019 WILL ARTIFICIAL INTELLIGENCE CHANGE SEO IN 2019

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Jan 30, 2019

Artificial intelligence is on the rise in digital marketing in 2019. But with many brands looking more into artificial intelligence, how does this affect the future of SEO? Today, Cereal Entrepreneur dives into how AI can affect and boost SEO.

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What Digital Marketers Need to Know About Cookies & Tracking WHAT DIGITAL MARKETERS NEED TO KNOW ABOUT COOKIES & TRACKING

blog article

Jan 30, 2019

At one point in time, the cookie was the gold standard of tracking digital marketing efforts. Flash forward even just a few years, the cookie began to date itself as attribution and multi-channel tracking became a thing.Move forward to smartphones an...

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Common SEO Mistakes to Avoid in 2019 COMMON SEO MISTAKES TO AVOID IN 2019

blog article

Jan 30, 2019

Keeping up to date with Search Engine Optimisation (SEO) criteria is no simple task – especially if it’s not what you do for a living. Lots of businesses produce marketing materials in house, as just one task amongst many, and having arri...

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Social Media Marketing Matters SOCIAL MEDIA MARKETING MATTERS

blog article

Jan 30, 2019

Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services. When we look...

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Maximize Your Trade Show ROI With Conversational AI MAXIMIZE YOUR TRADE SHOW ROI WITH CONVERSATIONAL AI

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Jan 30, 2019

Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities...

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Top Digital Marketing Trends to Watch Out for in 2019 TOP DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019

blog article

Jan 29, 2019

In it’s most basic iteration, the book discusses the fact that the rapidly evolving technology of the modern world helps businesses move fast and increase their efficiency. As a result, to make the most of the technological advancements and max...

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B2B Local Search Marketing: A Guide to Hidden Opportunity B2B LOCAL SEARCH MARKETING: A GUIDE TO HIDDEN OPPORTUNITY

blog article

Jan 29, 2019

If I say B2B and you think tech, then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite a...

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5 Tools for a More Effective Content Marketing Strategy 5 TOOLS FOR A MORE EFFECTIVE CONTENT MARKETING STRATEGY

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Jan 29, 2019

Are you looking for ways to improve your content marketing strategy? Want to know how effective content analysis can make your strategy more effective - and how you can use the right tools to guide your approach?

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How to Use 2019 Trends to Build Your Email Marketing Strategy HOW TO USE 2019 TRENDS TO BUILD YOUR EMAIL MARKETING STRATEGY

blog article

Jan 29, 2019

Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. However, segmenting your lists and using personalization are much more effective than you may realize. ...

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How to Use 2019 Trends to Build Your Email Marketing Strategy HOW TO USE 2019 TRENDS TO BUILD YOUR EMAIL MARKETING STRATEGY

blog article

Jan 29, 2019

Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions.Yes, email marketing is here to stay, and if you haven’t already started using it  get on with it!If ...

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The Glossary of Digital Marketing THE GLOSSARY OF DIGITAL MARKETING

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Jan 29, 2019

In the glossary of digital marketing we will define all the key terms necessary to understand digital marketing well from scratch. If you still do not know Neetwork Business School, you should know that we are the first Digital Business School that o...

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How to Use Data Visualization for SEO HOW TO USE DATA VISUALIZATION FOR SEO

blog article

Jan 29, 2019

Data visualization is the act of taking information (data) and placing it into a visual context, such as a map or graph. Data visualizations make big and small data easier for the human brain to understand, and visualization also makes it easier to d...

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14 Ways to Optimize on Facebook & Boost Your ROI 14 WAYS TO OPTIMIZE ON FACEBOOK & BOOST YOUR ROI

blog article

Jan 29, 2019

Facebook marketers are in a constant state of change.Every week seems like a news feed fire drill. As a matter of fact, the infamous news feed might even become an endangered species.Stories the vertical, ephemeral slideshows pioneered by Snapchat ar...

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How to Optimize Your Facebook Ad Creative for User Acquisition HOW TO OPTIMIZE YOUR FACEBOOK AD CREATIVE FOR USER ACQUISITION

blog article

Jan 29, 2019

Facebook is continually transforming and evolving to make advertisers’ lives easier. Features such as improved bidding algorithm, auto bidding, auto placement, dynamic content optimization, dynamic language optimization with value, and LTV bidd...

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Follow Your 6 Senses To Social Media Success FOLLOW YOUR 6 SENSES TO SOCIAL MEDIA SUCCESS

blog article

Jan 29, 2019

It’s a new year and every brand is setting goals and refining its social media strategy. Is your brand’s social content lacking in its luster or just lacking completely? Luckily, there’s still time and actionable things you can do i...

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Email Marketing: Steps To Building An Effective Campaign EMAIL MARKETING: STEPS TO BUILDING AN EFFECTIVE CAMPAIGN

blog article

Jan 29, 2019

Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing...

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How to Integrate Customer Journey Mapping into Your Digital Marketing HOW TO INTEGRATE CUSTOMER JOURNEY MAPPING INTO YOUR DIGITAL MARKETING

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Jan 28, 2019

A customer journey map is visual with several diagrams that depict the stages customer goes through while interacting with a company i.e. from buying products online to accessing customer services over the phone airing grievances on social media plat...

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A Complete Walkthrough to the Most Essential Ecommerce Marketing Tactic A COMPLETE WALKTHROUGH TO THE MOST ESSENTIAL ECOMMERCE MARKETING TACTIC

blog article

Jan 28, 2019

The average ecommerce website converts visitors at about 3% - meaning 97% of the visitors you pay to drive to your website end up buying. Even if you get someone to add something to their shopping cart, around 70% of them will abandon it.

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7 Digital Marketing Trends That Will Rule 2019 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2019

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Jan 28, 2019

As we near the end of the first month of the new year, you've no doubt read through a range of predictions and analysis posts mapping out the probable digital marketing road ahead. Complementing these is this new report from the team at Venngage,...

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3 Phases to SEO Success 3 PHASES TO SEO SUCCESS

blog article

Jan 28, 2019

If you are only focusing on one area of SEO, you’re missing out on other critical areas of optimization. SEO is more than links or on-page work. It’s a combination of three critical elements that, when put together, deliver exceptional re...

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7 Tips That Will Help You Optimize Your Keyword List for SEO 7 TIPS THAT WILL HELP YOU OPTIMIZE YOUR KEYWORD LIST FOR SEO

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Jan 28, 2019

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optim...

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How to Integrate Email Marketing With Your CRM HOW TO INTEGRATE EMAIL MARKETING WITH YOUR CRM

blog article

Jan 28, 2019

As a small business owner, you may find it overwhelming to do everything on your own; it can be chaotic. Getting more people to help you with specific roles not only makes your workflow better but also gets you more focused results.

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Email Marketing in 2019: 6 Trends You Need to Watch EMAIL MARKETING IN 2019: 6 TRENDS YOU NEED TO WATCH

blog article

Jan 25, 2019

Stay on top of the email marketing trends for 2019 so you can beat out your competitors and keep a successful email marketing strategy in the new year! In the lucrative list of top marketing channels, email marketing rarely misses the cut — and...

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Hottest B2C Content Marketing Trends in 2019 HOTTEST B2C CONTENT MARKETING TRENDS IN 2019

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Jan 25, 2019

Considering how most consumers are online nowadays, it is no wonder why more and more B2C companies are leveraging digital marketing in their business. From website blogging and SEO to social media marketing and email lead generation, a plethora of s...

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5-Step Paid Social Media Campaign for AV Integrators 5-STEP PAID SOCIAL MEDIA CAMPAIGN FOR AV INTEGRATORS

blog article

Jan 25, 2019

Goals should be set so that their accomplishment would have direct business impacts. From a marketing perspective, this means that goals will frequently impact your sales and marketing funnels. Goals should be SMART (specific, measurable, attainable,...

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 How to Choose the Right Content Services Platform Vendor HOW TO CHOOSE THE RIGHT CONTENT SERVICES PLATFORM VENDOR

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Jan 25, 2019

With hundreds of vendors for content services platforms to choose from, picking the right one can feel overwhelming. Following this step-by-step methodology will help you quickly narrow down your choices to only those best-suited to meet your organiz...

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 Getting Started with Digital Transformation GETTING STARTED WITH DIGITAL TRANSFORMATION

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Jan 25, 2019

Digital transformation means different things to different organizations. A financial institution using machine learning to detect and predict fraudulent transactions? Digital transformation. An e-commerce retailer searching for new and innovative wa...

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 How to Choose the Right Content Services Platform Vendor HOW TO CHOOSE THE RIGHT CONTENT SERVICES PLATFORM VENDOR

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Jan 25, 2019

With hundreds of vendors for content services platforms to choose from, picking the right one can feel overwhelming. Following this step-by-step methodology will help you quickly narrow down your choices to only those best-suited to meet your organiz...

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 Getting Started with Digital Transformation GETTING STARTED WITH DIGITAL TRANSFORMATION

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Jan 25, 2019

Digital transformation means different things to different organizations. A financial institution using machine learning to detect and predict fraudulent transactions? Digital transformation. An e-commerce retailer searching for new and innovative wa...

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8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Jan 24, 2019

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sale...

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Digital Marketer 2018 Year in Review DIGITAL MARKETER 2018 YEAR IN REVIEW

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Jan 24, 2019

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past. So, the DigitalMarketer team took a look back at 2018 and rounded up our best achievements of the year.This was DigitalMarketer’s best year yet...

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Digital Marketing Trend in 2019 DIGITAL MARKETING TREND IN 2019

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Jan 23, 2019

Wanna know what strategies will help your business slay the competition and dominate your market in 2019? I could have talked about a bunch of trends, but I've picked these trends because they actually have the ability to transform your business ...

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Content Marketing and SEO: How to Craft the Best PR Campaigns CONTENT MARKETING AND SEO: HOW TO CRAFT THE BEST PR CAMPAIGNS

blog article

Jan 23, 2019

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and wha...

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Why You Should Give Up Content Marketing in 2019 WHY YOU SHOULD GIVE UP CONTENT MARKETING IN 2019

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Jan 23, 2019

Content, as they say, is king. Consumers want it, search engines value it, and it is relatively cost-effective. But only if you’re doing it well. The content marketing landscape is changing with both consumers and SERPS being more discerning th...

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Social Media Trends 2019 SOCIAL MEDIA TRENDS 2019

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Jan 23, 2019

Where does this leave brands that rely on social media to reach their customers, prospects, employees, partners, and other audiences? How can they create authenticity and intimacy—at scale—while working within time and budgetary constrain...

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The One Hack to Get More SEO Traffic in 2019 THE ONE HACK TO GET MORE SEO TRAFFIC IN 2019

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Jan 22, 2019

SEO traffic is the gift that keeps on giving. Publishing content that gets you to the top of Google and other search engines is one of the best ways to build your business. However, many people misunderstand the right way to get more SEO traffic and ...

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Digital Marketing Trends to Watch Out for 2019 DIGITAL MARKETING TRENDS TO WATCH OUT FOR 2019

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Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived,...

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4 Digital Marketing Strategies Every Law Firm Should Be Using 4 DIGITAL MARKETING STRATEGIES EVERY LAW FIRM SHOULD BE USING

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Jan 22, 2019

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was ...

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Do You Actually Receive Value From LinkedIn? DO YOU ACTUALLY RECEIVE VALUE FROM LINKEDIN?

blog article

Jan 22, 2019

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway? The importance of a holistic view of your product ...

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Where Is B2B Marketing Headed Now? 7 Predictions For 2019 WHERE IS B2B MARKETING HEADED NOW? 7 PREDICTIONS FOR 2019

blog article

Jan 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors. Instead, I shall boldly go forth, wit...

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Top 7 Facebook Ads Tips to Implement Today TOP 7 FACEBOOK ADS TIPS TO IMPLEMENT TODAY

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Jan 22, 2019

B2B marketing communications become more human. Our field has long focused on selling to entities accounts, buying groups, with rational, specific needs and so we tend to stick to the facts. But it’s time to be more human. To talk to the buyers...

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Lead Generation Tips from a Quora Addict LEAD GENERATION TIPS FROM A QUORA ADDICT

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Jan 19, 2019

When we first heard about Quora we couldn’t possibly imagine the impact it was going to have on our business. We knew many marketers were using the platform to generate more traffic (and leads) to their websites, so we decided to test it as wel...

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Marketing Strategies for Instagram MARKETING STRATEGIES FOR INSTAGRAM

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Jan 18, 2019

No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a da...

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How to Stop Losing Out on the Email Marketing Budget HOW TO STOP LOSING OUT ON THE EMAIL MARKETING BUDGET

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Jan 18, 2019

Email marketing when well-executed can bring in huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully created ...

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5 (Proven) Steps Hit Your Digital Marketing Goals In 2019 5 (PROVEN) STEPS HIT YOUR DIGITAL MARKETING GOALS IN 2019

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Jan 17, 2019

The first step is that you need to have a goal. What is your specific goal? Do you want to get to 100,000 in revenue a month? Do you want to get to a million in revenue a month? You need to know a specific number because if you don't, there's...

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9 Tools for More Effective Content Marketing Campaigns in 2019 9 TOOLS FOR MORE EFFECTIVE CONTENT MARKETING CAMPAIGNS IN 2019

blog article

Jan 17, 2019

Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balanc...

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Overlooked B2B content strategies that will skyrocket your lead generation OVERLOOKED B2B CONTENT STRATEGIES THAT WILL SKYROCKET YOUR LEAD GENERATION

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Jan 17, 2019

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for a B2B business, many companies ...

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The Digital Marketing Opportunity for B2B Manufacturers THE DIGITAL MARKETING OPPORTUNITY FOR B2B MANUFACTURERS

blog article

Jan 17, 2019

B2B manufacturers are facing global forces that will change the underlying nature of the manufacturing business. The rise of disruptive technologies 3D printing, advanced robotics, the Internet of Things (IoT) and machine learning are introducing rad...

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The Impact of Accelerated Mobile Pages (AMP) on Digital Marketing THE IMPACT OF ACCELERATED MOBILE PAGES (AMP) ON DIGITAL MARKETING

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Jan 17, 2019

Now is the perfect time to jump on the AMP bandwagon and bid farewell to non-optimized, slow and clunky websites. Speeding up your web pages is key to delivering a better user experience, and achieving a higher mobile ranking. Accelerated Mobile Page...

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Top 10 Benefits of Email Marketing TOP 10 BENEFITS OF EMAIL MARKETING

blog article

Jan 17, 2019

Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.

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The 12 Most Profitable E-Commerce Marketing Emails THE 12 MOST PROFITABLE E-COMMERCE MARKETING EMAILS

blog article

Jan 17, 2019

Email and E-commerce create a powerful marketing and sales machine that’s more than the sum of their parts. E-mail is often the missing ingredient that kicks your store’s earnings into high gear. Better still, it does this far out of prop...

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Small Business Social Media Do’s and Don’ts SMALL BUSINESS SOCIAL MEDIA DO’S AND DON’TS

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Jan 17, 2019

When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive ...

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How to Use Social Media for Event Marketing HOW TO USE SOCIAL MEDIA FOR EVENT MARKETING

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Jan 17, 2019

Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your ev...

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5 Real Examples of Advanced Content Promotion Strategies 5 REAL EXAMPLES OF ADVANCED CONTENT PROMOTION STRATEGIES

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Jan 16, 2019

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. P...

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How to make effective content marketing HOW TO MAKE EFFECTIVE CONTENT MARKETING

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Jan 16, 2019

Getting Started with Content Marketing. Set goals. Knowing what your goals will guide you and your team in other important decisions as you further refine your content marketing strategy.

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10 Social Media Trends That Will Matter Most in 2019 10 SOCIAL MEDIA TRENDS THAT WILL MATTER MOST IN 2019

blog article

Jan 16, 2019

A new year is a great time to reassess everything you’ve been doing and find ways to improve your social media marketing strategy. Like most digital marketing channels, social media is always evolving. People’s behaviors are changing, as ...

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How to Find the Right Tools to Manage Social Media for Business HOW TO FIND THE RIGHT TOOLS TO MANAGE SOCIAL MEDIA FOR BUSINESS

blog article

Jan 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between on...

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A B2B Coloring Book that Generated Leads and Then Some A B2B COLORING BOOK THAT GENERATED LEADS AND THEN SOME

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Jan 16, 2019

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

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How to Reach Your Customers Through Data-Driven Marketing Campaigns HOW TO REACH YOUR CUSTOMERS THROUGH DATA-DRIVEN MARKETING CAMPAIGNS

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Jan 16, 2019

One of the most challenging aspects of marketing is identifying which initiatives and levers will reliably reach your intended audience and customer. Blindly following trends or making assumptions about what your customers want is a surefire path to ...

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4 Bonus Tips for Selling Your eCommerce Products Globally in 2019 4 BONUS TIPS FOR SELLING YOUR ECOMMERCE PRODUCTS GLOBALLY IN 2019

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Jan 16, 2019

Did you sell your products in just one country this year? That’s good, but if you want real growth in 2019 and beyond, you must sell your products globally. Walmart’s acquisition of Flipkart has raised the bar, highlighting once again the...

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Digital Marketing Advice: How To Avoid Rude Email Subscription Options DIGITAL MARKETING ADVICE: HOW TO AVOID RUDE EMAIL SUBSCRIPTION OPTIONS

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Jan 16, 2019

Some businesses try to establish a funny and sassy digital marketing brand voice in their email subscription pop up boxes by using sarcastic opt in and opt out options, as described here. However, negative language within an email pops up the box, ju...

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11 Digital Marketing Tools You Can 11 DIGITAL MARKETING TOOLS YOU CAN'T LIVE WITHOUT

blog article

Jan 15, 2019

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic. One of our...

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8 Real Estate Video Marketing Tips that Actually Work 8 REAL ESTATE VIDEO MARKETING TIPS THAT ACTUALLY WORK

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Jan 15, 2019

Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it cheaper by the da...

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What Marketers Say vs What They Do WHAT MARKETERS SAY VS WHAT THEY DO

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Jan 15, 2019

5% of marketers say that they contemplate how their videos will appear on mobile yet only 26% are optimizing for mobile by creating a square or vertical videos. Marketers rated  showcasing personality and connecting with customers as the top rea...

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Top 3 Content Themes for Social Marketing Success in 2019 TOP 3 CONTENT THEMES FOR SOCIAL MARKETING SUCCESS IN 2019

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Jan 15, 2019

Facebook Marketing for many was rough in 2018. With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience. However, if you implemented a few ke...

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Is Link Building Still the Most Effective SEO Strategy in 2019? IS LINK BUILDING STILL THE MOST EFFECTIVE SEO STRATEGY IN 2019?

blog article

Jan 15, 2019

The guys at Google themselves came out to claim backlinks as one of the most important ranking factors in their search algorithms, along with content and rank braid. Even though they made the claim in 2016, backlinks still hold the same kind of autho...

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How Zuckerberg Has Undermined Trust In The Facebook Brand HOW ZUCKERBERG HAS UNDERMINED TRUST IN THE FACEBOOK BRAND

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Jan 15, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a ...

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Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy HERE’S WHY YOUR PROGRAMMATIC DISPLAY STRATEGY SHOULD MIMIC YOUR SEO STRATEGY

blog article

Jan 15, 2019

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies. Today’s complex digital marketing arena has led to an...

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40+ Video Marketing Statistics for 2019 40+ VIDEO MARKETING STATISTICS FOR 2019

infographic

Jan 14, 2019

Yes, you've heard it before - a video is key to optimal social media marketing. Mark Zuckerberg's been saying it for years, and the stats reflect this shift. If you've not considered adding video into your overall digital strategy, you...

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Marketing to the locals MARKETING TO THE LOCALS

video

Jan 14, 2019

The Internet connects businesses and customers worldwide. But if you’re a local business, you’ll want to reach people nearby

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5 Ways Video Content Can Improve Your SEO 5 WAYS VIDEO CONTENT CAN IMPROVE YOUR SEO

blog article

Jan 14, 2019

If you wanted a single reason why it’s such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, but...

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Retargeting & Remarketing Examples & Use Cases RETARGETING & REMARKETING EXAMPLES & USE CASES

blog article

Jan 14, 2019

For those of us who work in digital advertising, any chance we have to make our online strategic approach more successful is much appreciated. Using remarketing (a.k.a., retargeting) is that chance. It is a second chance to advertise, an opportunity ...

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Social Media Marketing: What to Expect in 2019 SOCIAL MEDIA MARKETING: WHAT TO EXPECT IN 2019

blog article

Jan 14, 2019

Posting, tweeting, sharing, instant and easy connections with friends, family, and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. ...

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5 Tips to Kick Start Your Marketing Strategy in 2019 5 TIPS TO KICK START YOUR MARKETING STRATEGY IN 2019

blog article

Jan 14, 2019

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing p...

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THE RISE OF THE DIGITAL FACTORY THE RISE OF THE DIGITAL FACTORY

whitepaper

Jan 14, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative compan...

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8 Types of Social Media Posts that Your Business Should Avoid 8 TYPES OF SOCIAL MEDIA POSTS THAT YOUR BUSINESS SHOULD AVOID

infographic

Jan 13, 2019

Are you looking for ways to improve your social media strategy in 2019? In order to maximize your performance, a key is obviously to avoid posting content that will make people unfollow you - but in order to that, you need to know what types of posts...

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Why 2019 Will Be the Year of Influencer Marketing WHY 2019 WILL BE THE YEAR OF INFLUENCER MARKETING

blog article

Jan 13, 2019

Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his or her ...

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How to Create Successful Email Marketing Campaigns in 2019 HOW TO CREATE SUCCESSFUL EMAIL MARKETING CAMPAIGNS IN 2019

blog article

Jan 13, 2019

Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always something that needs adapting to and altering. And even though emai...

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How to Set and Reach Social Media Goals for Your Business HOW TO SET AND REACH SOCIAL MEDIA GOALS FOR YOUR BUSINESS

blog article

Jan 12, 2019

There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogethe...

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13 Video Marketing Statistics to Know for 2019 13 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

infographic

Jan 11, 2019

As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions. Not everyone feels comfortable creating video content, not everyone has the capaci...

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Six major brands give their content a degree of freedom to explore how it can help to provide a dynamic experience SIX MAJOR BRANDS GIVE THEIR CONTENT A DEGREE OF FREEDOM TO EXPLORE HOW IT CAN HELP TO PROVIDE A DYNAMIC EXPERIENCE

whitepaper

Jan 11, 2019

Brands around the world continue to break through the digital ceiling and seek to create a superior customer experience, expecting every influence to reach new heights. A Swiss manufacturer combines a digital showroom with an online experience to cre...

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Online lead generation tools for scaling inbound marketing ONLINE LEAD GENERATION TOOLS FOR SCALING INBOUND MARKETING

blog article

Jan 10, 2019

A couple of months ago, we wrote about the challenges of scaling inbound marketing for a company which just clocked  $100 million in Annual Recurring Revenue (ARR). Inbound marketing has been the biggest contributor to our Freshworks growth stor...

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Digital Marketing Benefits & Importance 2019 DIGITAL MARKETING BENEFITS & IMPORTANCE 2019

video

Jan 10, 2019

Know Digital Marketing Benefits and Importance. How Digital Marketing is Beneficial for Your Business in 2019?

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Join the Big Leagues by Implementing These 2019 eCommerce Trends JOIN THE BIG LEAGUES BY IMPLEMENTING THESE 2019 ECOMMERCE TRENDS

blog article

Jan 10, 2019

Every year, eCommerce blogs explode with posts about eCommerce trends expected for the upcoming year. However, what good are they if we can’t capitalize on these trends to grow our businesses? As an eCommerce business owner will agree, you need...

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Intent Targeted Ads Outperform Paid Search in B2B INTENT TARGETED ADS OUTPERFORM PAID SEARCH IN B2B

blog article

Jan 10, 2019

Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost for a B2B company to attract a target account website visit is $68? How can this cost be so high when c...

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How to Start Your Lead Generation Program HOW TO START YOUR LEAD GENERATION PROGRAM

blog article

Jan 09, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucia...

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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs THE 5-STEP PROCESS HUBSPOT USES TO OPTIMIZE FACEBOOK ADVERTISING COSTS

blog article

Jan 09, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122%...

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New Year, New Ecommerce Strategy NEW YEAR, NEW ECOMMERCE STRATEGY

blog article

Jan 09, 2019

With the New Year behind us and a new year in front of us, it’s time to look at ways to improve the e-commerce experience for consumers. If 2018 taught us anything, it’s that mobile and omnichannel are table stakes for merchants looking t...

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5 tips for digital marketing success in 2019. 5 TIPS FOR DIGITAL MARKETING SUCCESS IN 2019.

video

Jan 09, 2019

Here are the top 5 digital marketing Success gaining momentum now that you'll want to include in your 2019 strategy.

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Off-Page SEO Strategies: Hidden Factors That Impact Search Visibility OFF-PAGE SEO STRATEGIES: HIDDEN FACTORS THAT IMPACT SEARCH VISIBILITY

blog article

Jan 09, 2019

In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper understanding, and even certainty, when it comes to making both business and marketing decisions. ...

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Switch to Digital and Close Deals Faster SWITCH TO DIGITAL AND CLOSE DEALS FASTER

whitepaper

Jan 09, 2019

The guide to boosting your sales productivity. Too often, finalizing a sale can turn into a time-consuming nightmare full of tedious paperwork. After the verbal yes, sales reps and operations folks spend several days formalizing and completing the o...

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How SMB Customers Can Acheive Rapid, Easy-to-Maintain Quoting Automation Inside Salesforce HOW SMB CUSTOMERS CAN ACHEIVE RAPID, EASY-TO-MAINTAIN QUOTING AUTOMATION INSIDE SALESFORCE

whitepaper

Jan 09, 2019

SMBs typically struggle to create high quality Quotes and Contracts documents that contain the correct products, pricing and legal language. In this webinar, learn about how a new solution from Hocusing, Quote & Sign for Salesforce, allows SMBs orga...

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Go Digital for a Faster Time to Revenue (Selling Industry Report) GO DIGITAL FOR A FASTER TIME TO REVENUE (SELLING INDUSTRY REPORT)

whitepaper

Jan 09, 2019

DocuSign recently completed a survey of 509 SMB principals on the state of their sales processes, and how they use (or don't use) digital tools to be more efficient and effective. This white paper reviews the survey findings and provides a self-asse...

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E-commerce and Social Media Marketing E-COMMERCE AND SOCIAL MEDIA MARKETING

whitepaper

Jan 08, 2019

No mobile phone in class, while laptop or tablet can be used only for taking notes.   Sign in for attendance. The class will start on time. Late arrival will be noted. You may miss important announcements or in-class assignment.  ...

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Digital media trends survey DIGITAL MEDIA TRENDS SURVEY

whitepaper

Jan 08, 2019

While adopting new technologies and business models normally carries risk, our research helps clients take smart risks and avoid the pitfalls of following the herd—or sitting on the sidelines. We cut through the clutter to help businesses drive...

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What Happens When SEO and CRO Conflict? WHAT HAPPENS WHEN SEO AND CRO CONFLICT?

blog article

Jan 08, 2019

Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number ...

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How to Use Data in B2B Content Marketing HOW TO USE DATA IN B2B CONTENT MARKETING

blog article

Jan 08, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytell...

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How to Build a B2B Content Marketing Strategy in 2019 HOW TO BUILD A B2B CONTENT MARKETING STRATEGY IN 2019

blog article

Jan 08, 2019

When it comes to content marketing, it can seem like B2C companies are the only ones who have the flexibility and scope to dig into the concept. For some reason, content marketing comes across as a dialogue that can only happen between businesses and...

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LinkedIn Pages Best Practices for 2019 LINKEDIN PAGES BEST PRACTICES FOR 2019

infographic

Jan 08, 2019

It may well be worth the effort - the professional social network is closing in on 600 million members, and is seeing 'record levels of engagement'. Once considered a complimentary social network, or a virtual resume database, the platform is...

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5 Social Media Trends to Take Advantage of in 2019 5 SOCIAL MEDIA TRENDS TO TAKE ADVANTAGE OF IN 2019

blog article

Jan 08, 2019

As a small business owner, you’re likely already on a race against time when it comes to your marketing. That’s why it’s important to know where to focus your energy and what will have the greatest return for your effort.

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10 Instagram Trends Marketers Need To Know For 2019 10 INSTAGRAM TRENDS MARKETERS NEED TO KNOW FOR 2019

blog article

Jan 08, 2019

Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this striking number may be the most important: Instagram now has a mu...

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI 5 CUSTOMER-CENTRIC MARKETING STRATEGIES FOR SAAS COMPANIES THAT DELIVER ROI

blog article

Jan 08, 2019

Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Seemingly ever...

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Adore Beauty Case Study ADORE BEAUTY CASE STUDY

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Jan 08, 2019

An Empowering Beauty Shopping Experience Adore Beauty is Australia’s first cosmetics retailer to sell exclusively online. With a vision to empower beauty consumers, 21-year old business student Kate Morris founded the company in 2000 tapping her savi...

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Content Marketing Trends to Watch Out for in 2019 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2019

blog article

Jan 07, 2019

Content Marketing is not at all a new concept in the Digital Marketing Landscape. Rather it has become more important than ever. The phrase “Content is the King” is not a phrase anymore. It has become an emotion for a majority of digital ...

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What is the Difference between Marketing and Advertising? WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?

blog article

Jan 07, 2019

The differences between marketing and advertising are quite distinct. Many, though, don’t know what they are. Some even think they’re the same thing. Advertising is an element of your digital marketing strategy. It is a paid-for message t...

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How Will Blockchain Impact Digital Marketing? HOW WILL BLOCKCHAIN IMPACT DIGITAL MARKETING?

blog article

Jan 07, 2019

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

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Digital Entrepreneurship and Digital Marketing Masterclass DIGITAL ENTREPRENEURSHIP AND DIGITAL MARKETING MASTERCLASS

video

Jan 07, 2019

Discover everything you need to know about Digital Entrepreneurship and learn the fundamentals of Digital Marketing. Don’t miss the opportunity to be part of Digital Entrepreneurship Masterclass happening on January 30, February 6, 13, 20, 27 a...

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Facebook Advertising vs. Google Advertising: Which is Better? FACEBOOK ADVERTISING VS. GOOGLE ADVERTISING: WHICH IS BETTER?

blog article

Jan 07, 2019

Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads. For some reason, this question has been coming up more and more often lately. Perhaps it’s because Facebook has been in the news so much. Which ...

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6 trends that will shape mobile marketing in 2019 6 TRENDS THAT WILL SHAPE MOBILE MARKETING IN 2019

blog article

Jan 07, 2019

The impact of mobile marketing innovations and disruptions of years' past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be particularly prevalent for mobile video and...

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8 Content Marketing Trends That Will Fire Up Your Strategy 8 CONTENT MARKETING TRENDS THAT WILL FIRE UP YOUR STRATEGY

blog article

Jan 07, 2019

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once ...

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3 Social Media Trends For the New Year 3 SOCIAL MEDIA TRENDS FOR THE NEW YEAR

blog article

Jan 07, 2019

A staggering 69 percent of U.S. adults are social media users. With that number increasing all the time, small businesses need to look to platforms like Twitter, Facebook and Instagram to reach their customers. Social media is a viable way to drive s...

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4 Lead Generation Strategies to Implement This Year 4 LEAD GENERATION STRATEGIES TO IMPLEMENT THIS YEAR

blog article

Jan 07, 2019

s we enter the New Year, it’s important that you analyze what lead generation strategies worked in the past and how they can be optimized and improved to generate more leads for your business this year. When talking about a lead generation, the...

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Skills Every Social Marketer Should Have Going into 2019 SKILLS EVERY SOCIAL MARKETER SHOULD HAVE GOING INTO 2019

blog article

Jan 07, 2019

Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year,...

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 The Handbook On Customer Data Platforms THE HANDBOOK ON CUSTOMER DATA PLATFORMS

whitepaper

Jan 07, 2019

Consumers now expect radical personalization, and without the right tools it's hard to deliver on these expectations, even for nuanced retail marketers. A customer data platform (CDP) can put the consumer at the center of enterprise data – and at the...

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Top 5 Digital Marketing Trends in 2019 TOP 5 DIGITAL MARKETING TRENDS IN 2019

video

Jan 06, 2019

Digital continues to disrupt. The ‘perfect storm’ created by the 3Ds - Devices, Digital & Data has led to unprecedented empowerment of consumers and unreserved sections of the society.

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Speed, Schema, and Search Engines: The SEO Trends of 2019 SPEED, SCHEMA, AND SEARCH ENGINES: THE SEO TRENDS OF 2019

blog article

Jan 06, 2019

Anyways, 2018 has come and gone, and it wasn’t too crazy in the world of SEO. The most significant changes we saw was the final implementation of Google’s mobile-first indexing and the craziness of page speed. Other than that, there was s...

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Top 10 Digital Marketing Trends you must know in 2019 TOP 10 DIGITAL MARKETING TRENDS YOU MUST KNOW IN 2019

video

Jan 04, 2019

What are the fastest growing marketing trends in 2019 - and how can you take advantage of them? This video looks at some major opportunities in advertising to help you plan your digital marketing strategies and give you some ideas on where to focus y...

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11 DIGITAL MARKETING TRENDS FOR 2019 11 DIGITAL MARKETING TRENDS FOR 2019

whitepaper

Jan 04, 2019

Much has been made of the rise of in-home assistance,
and how their presence has changed the nature
of the top results on SERPs. With the rise of voice
search, marketers have been told to go after long-tail
keywords that m...

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A Comparison of Google and Facebook A COMPARISON OF GOOGLE AND FACEBOOK'S AD AUCTION PLATFORMS

infographic

Jan 04, 2019

Both Google and Facebook use an auction system to determine where your ads are shown and understanding how those auction processes work can play a big part in generating more exposure for your promotions. But both are different, despite seeming large...

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A 23 Step Social Media Marketing Checklist for 2019 A 23 STEP SOCIAL MEDIA MARKETING CHECKLIST FOR 2019

infographic

Jan 04, 2019

Are you just getting started with a social media plan for your business? Need a checklist to help you implement your social media marketing strategy? Last year, the team from SEMrush published a helpful checklist for effective social media management...

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4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy 4 REASONS TO MAKE PODCASTS PART OF YOUR DIGITAL MARKETING STRATEGY

blog article

Jan 04, 2019

When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such a...

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8 Ways Brands Are Using Instagram Highlights 8 WAYS BRANDS ARE USING INSTAGRAM HIGHLIGHTS

blog article

Jan 04, 2019

Ever since Instagram has offered the option to retain old Instagram Stories as Highlights, the feature has taken the platform by a storm. Brands and individuals have wasted no time in utilizing this feature to their advantage. The feature was quickly...

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Instagram vs Pinterest: Which is Best for Your Business? INSTAGRAM VS PINTEREST: WHICH IS BEST FOR YOUR BUSINESS?

blog article

Jan 03, 2019

With the number of visuals being shared and consumed around the web, it’s safe to say that visual content is here to stay. Which is why using images and videos for marketing has become one of the most popular digital marketing trends. People to...

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How Much Does Digital Marketing Really Cost? HOW MUCH DOES DIGITAL MARKETING REALLY COST?

blog article

Jan 03, 2019

Established brands can spend less than startups because they should already have loyal returning customers. A new company, or one that’s in a very competitive space, needs to allocate more. If you’re a CPG company, you’ll be at the ...

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On-Page SEO for 2019 ON-PAGE SEO FOR 2019

blog article

Jan 03, 2019

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fab...

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How to Find Profitable Targets in Facebook Advertising for B2B Marketers HOW TO FIND PROFITABLE TARGETS IN FACEBOOK ADVERTISING FOR B2B MARKETERS

blog article

Jan 03, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Face...

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What are the Daily Tasks of a Social Media Manager? WHAT ARE THE DAILY TASKS OF A SOCIAL MEDIA MANAGER?

blog article

Jan 03, 2019

If you think that the social media manager spends all day just reading Tweets and blogs while sipping coffee, think again. This person is responsible for the daily implementation of social media marketing strategy for the company. As part of the comp...

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Gain Better Insights on Social Media With These 4 Tools GAIN BETTER INSIGHTS ON SOCIAL MEDIA WITH THESE 4 TOOLS

blog article

Jan 03, 2019

Tracking your content and engagement can take a lot of time and research, but there is a way to get the data you need in order to improve your brand visibility. Using these top tools will help you be more successful in growing your social networks. W...

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14 Visual Content Marketing Statistics to Know for 2019 14 VISUAL CONTENT MARKETING STATISTICS TO KNOW FOR 2019

infographic

Jan 03, 2019

With social media trends leaning towards increasingly visual shifts - like Stories and AR tools, for example - the importance of utilizing effective visual elements continues to rise. If you want your content to stand out, you need to include effecti...

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15 Things to Consider Before Choosing Your Content KPIs 15 THINGS TO CONSIDER BEFORE CHOOSING YOUR CONTENT KPIS

blog article

Jan 03, 2019

With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: As a result, marketers are pushing harder to measure content – not just at the transac...

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How to Determine the Best Keywords for SEO without Being an Expert HOW TO DETERMINE THE BEST KEYWORDS FOR SEO WITHOUT BEING AN EXPERT

blog article

Jan 03, 2019

After you get a bunch of ideas from a keyword research tool, how do you identify a good SEO keyword? There are a lot of mistakes you can make when choosing a keyword that can result in little or no traffic or even the wrong type of traffic. I’l...

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Social Media Trends to Look Out for in 2019 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

blog article

Jan 03, 2019

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyal...

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4 Tips to Combat Email Marketing Fatigue for Your Consumers 4 TIPS TO COMBAT EMAIL MARKETING FATIGUE FOR YOUR CONSUMERS

blog article

Jan 03, 2019

Managing email marketing can feel like a daunting task for any business. How often do you send emails? What promotions do you include? What content are your consumers interested in? After all the hard work to make these decisions, months or even year...

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What Are Email Marketing Integrations & Why Do You Need Them? WHAT ARE EMAIL MARKETING INTEGRATIONS & WHY DO YOU NEED THEM?

blog article

Jan 03, 2019

There is email marketing software that allows you to keep track of your marketing on-the-go, there are tools to personalize email campaigns, integrations that connect your online store to your email marketing, others that build your contact lists, an...

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HOW CUSTOMER SERVICE AFFECTS BUSINESS HOW CUSTOMER SERVICE AFFECTS BUSINESS

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Jan 03, 2019

Today's consumers have access to more feedback and reviews than ever before. One of the most influential elements of any transaction is the customer service experience. Learn what kind of impact good and bad customer service can have on a medium-size...

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 HOW CUSTOMER SERVICE AFFECTS BUSINESS HOW CUSTOMER SERVICE AFFECTS BUSINESS

whitepaper

Jan 03, 2019

Today's consumers have access to more feedback and reviews than ever before. One of the most influential elements of any transaction is the customer service experience. Learn what kind of impact good and bad customer service can have on a medium-size...

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 Onshore or Offshore Support? How to Make the Right Call for Your Business ONSHORE OR OFFSHORE SUPPORT? HOW TO MAKE THE RIGHT CALL FOR YOUR BUSINESS

whitepaper

Jan 03, 2019

Offshore workers or domestic agents? Companies need to carefully weigh their options before deciding where to locate their support team. Learn how different solutions fit the needs of different support situations.

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FIRST IMPRESSIONS ARE EVERYTHING: HOW TO WOW FIRST-TIME CUSTOMERS FIRST IMPRESSIONS ARE EVERYTHING: HOW TO WOW FIRST-TIME CUSTOMERS

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Jan 03, 2019

Businesses both big and small are charged with creating a great customer experience that keeps customers coming back. Discover a few simple but powerful tactics to help businesses create a great initial and lasting impression with first-time custome...

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4 TIPS TO REDUCE CALL ABANDONMENT 4 TIPS TO REDUCE CALL ABANDONMENT

whitepaper

Jan 03, 2019

In the world of customer service, it’s important to handle issues in a timely manner, especially when responding to live calls. Read four tips on how companies can improve processes and reduce call-abandonment rates.

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 FIRST IMPRESSIONS ARE EVERYTHING: HOW TO WOW FIRST-TIME CUSTOMERS FIRST IMPRESSIONS ARE EVERYTHING: HOW TO WOW FIRST-TIME CUSTOMERS

whitepaper

Jan 03, 2019

Businesses both big and small are charged with creating a great customer experience that keeps customers coming back. Discover a few simple but powerful tactics to help businesses create a great initial and lasting impression with first-time customer...

Read More

4 TIPS TO REDUCE CALL ABANDONMENT 4 TIPS TO REDUCE CALL ABANDONMENT

whitepaper

Jan 03, 2019

In the world of customer service, it’s important to handle issues in a timely manner, especially when responding to live calls. Read four tips on how companies can improve processes and reduce call-abandonment rates.

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2019 Digital Media Kit 2019 DIGITAL MEDIA KIT

whitepaper

Jan 02, 2019

The key to any successful marketing initiative is having the right contact. Live Design Engage enable’s marketers, agencies and brokers to target, engage and activate campaigns targeted at decision makers across hundreds of Informa brands.

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5 PPC Strategies to Test in 2019 5 PPC STRATEGIES TO TEST IN 2019

blog article

Jan 02, 2019

The new year is here, and with it comes to all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart. But what about PPC strate...

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Damaging Words to Delete from Your Marketing Emails DAMAGING WORDS TO DELETE FROM YOUR MARKETING EMAILS

blog article

Jan 02, 2019

As the years go by, our attention spans are getting even shorter. Even more of us consider marketing emails a kind of ancient practice. And while you spend time choosing high-converting email templates and optimizing them for your marketing campaign,...

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5 Content Marketing Ideas for February 2019 5 CONTENT MARKETING IDEAS FOR FEBRUARY 2019

blog article

Jan 02, 2019

Content marketing is the act of creating, publishing, and distributing content with the goal of attracting, engaging, and retaining customers. Content marketing works best when the articles or videos you make are useful, informative, or entertaining....

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Why Sales and Marketing Alignment is Critical for ABM Success WHY SALES AND MARKETING ALIGNMENT IS CRITICAL FOR ABM SUCCESS

blog article

Jan 02, 2019

The concept of account-based marketing (ABM) is taking the business world by storm and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initia...

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Your Most Costly E-commerce Email Marketing Mistakes YOUR MOST COSTLY E-COMMERCE EMAIL MARKETING MISTAKES

blog article

Jan 02, 2019

With that in mind, here are some of the most egregious email marketing mistakes we’ve seen e-commerce companies make. Hopefully, yours isn’t one of them, but if it is, life’s good, you can correct the problem now and watch your reve...

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Top 10 Marketing Tips to Propel Your SEO in 2019 TOP 10 MARKETING TIPS TO PROPEL YOUR SEO IN 2019

blog article

Jan 02, 2019

For many business owners, SEO is a vital long-term investment to grow their business. When executed properly, SEO can attract new customers through high placement on Google search results. So if your business can’t be found using relevant searc...

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8 Content Marketing Trends You Need to Know About for 2019 8 CONTENT MARKETING TRENDS YOU NEED TO KNOW ABOUT FOR 2019

blog article

Dec 30, 2018

We’ve discussed the value of content marketing before, but what trends are hot this year? Today’s blog post shares what the most recent research says is popular and how to implement these trends in your brand’s strategy for 2019.

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How to use Google Data Studio for SEO HOW TO USE GOOGLE DATA STUDIO FOR SEO

blog article

Dec 29, 2018

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data into informative dashboards and reports that easy to read, easy to share, and fully customizable. It is a marketer’s dream come t...

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The Difference Between Digital Marketing and Traditional Advertising THE DIFFERENCE BETWEEN DIGITAL MARKETING AND TRADITIONAL ADVERTISING

video

Dec 29, 2018

Nobody, including myself, Is putting out enough content to take full advantage of social media marketing. If you are a business that spends hundreds of thousands of dollars on just one add that you push to everybody on the internet, you are going to ...

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Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy EMAIL MARKETING STATISTICS THAT PROVE IT’S STILL AN EFFECTIVE MARKETING STRATEGY

infographic

Dec 28, 2018

The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advanc...

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12 Ways to Improve Your Mobile Marketing Game 12 WAYS TO IMPROVE YOUR MOBILE MARKETING GAME

blog article

Dec 28, 2018

An effective marketing strategy adapted to both your brand features and your target audience can work wonders. Below, members of the Young Entrepreneur Council discuss some of the mobile marketing approaches that they have found success with.

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Why Email Segmentation Is The Key To Successful Email Marketing WHY EMAIL SEGMENTATION IS THE KEY TO SUCCESSFUL EMAIL MARKETING

blog article

Dec 27, 2018

You know the gist when it comes to email marketing but what are these lists, segments, and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented li...

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27 Qualification Questions for Generating Leads Your Sales Reps Love 27 QUALIFICATION QUESTIONS FOR GENERATING LEADS YOUR SALES REPS LOVE

blog article

Dec 27, 2018

Do your reps faithfully follow up on the leads you generate? If you’re like most marketers, the sad answer is likely a “no.” Why do I say that? Because research shows that salespeople pass over 80% of marketing leads. You can overco...

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A Primer on the History of SEO A PRIMER ON THE HISTORY OF SEO

blog article

Dec 27, 2018

However, most people don’t know how this terminology came about. Just like the handshake, we’re mostly concerned about using the SEO without tracing its origin or how it’s evolved over the years.

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Social Media ROI: How to Prove Your Efforts Are Paying Off SOCIAL MEDIA ROI: HOW TO PROVE YOUR EFFORTS ARE PAYING OFF

blog article

Dec 26, 2018

One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from socia...

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Social Media – Define Your Business Purpose SOCIAL MEDIA – DEFINE YOUR BUSINESS PURPOSE

blog article

Dec 24, 2018

I want to ask you a question. What’s the strategic business purpose of your social media? Woah – have you thought about it? Have you considered what it is? There are really five solid substantive reasons why you might want to use social m...

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12 Powerful Email Writing Tips to Make Your E-mails Stand Out 12 POWERFUL EMAIL WRITING TIPS TO MAKE YOUR E-MAILS STAND OUT

blog article

Dec 24, 2018

A recent survey by Edison Software revealed, however, that 74% of customers find themselves overwhelmed by the email overload. These people also stress that they will miss an important email because of the overload.

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4 Tips when Hiring an SEO Freelancer 4 TIPS WHEN HIRING AN SEO FREELANCER

blog article

Dec 23, 2018

SEO can be a tricky subject to master. While you can take the time to learn all about SEO yourself, as a business owner you might not have enough time to take yourself from a beginner to an expert. After all, your business can’t wait for you to...

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7 Tips for Selling Your eCommerce Products Globally in 2019 7 TIPS FOR SELLING YOUR ECOMMERCE PRODUCTS GLOBALLY IN 2019

blog article

Dec 23, 2018

If you are looking for a way to boost your profit and expand your reach, consider selling your e-commerce products to a global market. Moving from local to global is a big switch that scares a lot of people because they don’t know where to star...

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4 Ideas to Combine Email Marketing & SEO for Stellar Results 4 IDEAS TO COMBINE EMAIL MARKETING & SEO FOR STELLAR RESULTS

blog article

Dec 21, 2018

Email marketing and SEO can work together to help you reach your marketing goals. In fact, SEJ contributor Brad Smith recently shared five ways email marketing can help your SEO efforts. Email can have a huge impact on your SEO efforts. So how can yo...

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A Starter A STARTER'S GUIDE TO PROVIDING AN EFFICIENT SOCIAL MEDIA CUSTOMER SUPPORT

infographic

Dec 21, 2018

As social media has evolved, it's become a key connective device, enabling us to stay in touch with friends and family at all times, and across many time zones. That capacity has also made the medium an increasingly important communications tool ...

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Content marketing & Social Media CONTENT MARKETING & SOCIAL MEDIA

video

Dec 21, 2018

Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results from leads, sales or advocacy.

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How Video Helps Increase Ecommerce Conversion Rates HOW VIDEO HELPS INCREASE ECOMMERCE CONVERSION RATES

blog article

Dec 21, 2018

A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy...

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7 Top Content Marketing Trends You Can’t Ignore in 2019 7 TOP CONTENT MARKETING TRENDS YOU CAN’T IGNORE IN 2019

blog article

Dec 21, 2018

It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning the mobile world of communication. As the technologies expand in capabiliti...

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Improve Your Brand Marketing On Pinterest IMPROVE YOUR BRAND MARKETING ON PINTEREST

blog article

Dec 21, 2018

Pinterest is not only a popular social network but also a powerful search engine to market your personal brand and drive traffic to your website. Would you like to attract a larger audience and drive more sales? Your brand can start today in building...

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Shoppers Share Preferences For Mobile Coupons, Messages And Offers SHOPPERS SHARE PREFERENCES FOR MOBILE COUPONS, MESSAGES AND OFFERS

whitepaper

Dec 21, 2018

For this new shopper study, 1,500 consumers shared their preferences for receiving mobile offers, coupons and loyalty information from retailers. The research revealed that mobile preferences are very personal: every consumer has his or her preferred...

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CONTENT MARKETING 2019 B2C CONTENT MARKETING 2019 B2C

whitepaper

Dec 20, 2018

Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey. Our research has consistently shown that creating brand awareness...

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How Digital Marketing Will Change: 17 Predictions for 2019 HOW DIGITAL MARKETING WILL CHANGE: 17 PREDICTIONS FOR 2019

blog article

Dec 20, 2018

At Tier 11, we specialize in growing businesses faster than they could on their own using the 2 most powerful advertising platforms on the planet, namely, Facebook and Instagram. As a result, we do a ton of testing on these platforms. Thanks to our i...

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How Apps on Android Share Data with Facebook HOW APPS ON ANDROID SHARE DATA WITH FACEBOOK

whitepaper

Dec 20, 2018

Previous research has shown how 42.55 percent of free apps on the Google Play store could share data with Facebook, making Facebook the second most prevalent third-party tracker after Google’s parent company Alphabet.1 In this report, Privacy I...

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Facebook Ad Hacks: 6 Tips to Improve Your Facebook Ad Creative FACEBOOK AD HACKS: 6 TIPS TO IMPROVE YOUR FACEBOOK AD CREATIVE

blog article

Dec 20, 2018

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to s...

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How to Get a Google Analytics Certification HOW TO GET A GOOGLE ANALYTICS CERTIFICATION

blog article

Dec 20, 2018

Google Analytics is well known as the most widely used analytic software on the market and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of thei...

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In Memoriam: The Rise, Fall & Death of Google Plus IN MEMORIAM: THE RISE, FALL & DEATH OF GOOGLE PLUS

blog article

Dec 20, 2018

Google Plus is officially dead. The announcement generated a lot of news when Google released its declaration in October. And Google Plus made even more news when we found out about another data breach. However, Google Plus was really dead long befor...

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Six Ways to Protect Your Personal Brand in Social Media SIX WAYS TO PROTECT YOUR PERSONAL BRAND IN SOCIAL MEDIA

blog article

Dec 20, 2018

When was the last time you searched your name using an online search engine? What did you find? Were you happy with how your personal brand was represented or did you find someone else with the same name and a questionable background?

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5 High-Impact Ways to Create The Best Performing Google Ads 5 HIGH-IMPACT WAYS TO CREATE THE BEST PERFORMING GOOGLE ADS

blog article

Dec 20, 2018

Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks and traffic to the...

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How to Use Augmented Reality to Revolutionize Your Marketing Strategy HOW TO USE AUGMENTED REALITY TO REVOLUTIONIZE YOUR MARKETING STRATEGY

infographic

Dec 20, 2018

Are you looking for ways to improve your marketing strategy? Have you considered how Augmented Reality (AR) can help your business stand out from the competition? The team from Clever Tap share their guide to implementing AR into your marketing mix i...

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4 Digital Marketing Trends to Use This Holiday Season 4 DIGITAL MARKETING TRENDS TO USE THIS HOLIDAY SEASON

blog article

Dec 20, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. As a small business owner, it’s ...

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23 YouTube Statistics That Should Shape Your Marketing Strategies 23 YOUTUBE STATISTICS THAT SHOULD SHAPE YOUR MARKETING STRATEGIES

blog article

Dec 20, 2018

When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t s...

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How to Make Marketing Indispensable HOW TO MAKE MARKETING INDISPENSABLE

blog article

Dec 20, 2018

We often talk about the value of Marketing. To play a strategic, indispensable role Marketing needs to be valuable. Does it seem like I’m splitting hairs? These two words may seem similar but the meaning is not. The dictionary tells us that &ld...

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Do Brands Still Need to Engage in Influencer Marketing? DO BRANDS STILL NEED TO ENGAGE IN INFLUENCER MARKETING?

blog article

Dec 20, 2018

We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over just this last year. As mobile marketing is becoming more center stage for brands it’s more important than ever to stand out t...

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4 Tips for Selling a B2C Social Media Strategy to Your B2B Company 4 TIPS FOR SELLING A B2C SOCIAL MEDIA STRATEGY TO YOUR B2B COMPANY

blog article

Dec 20, 2018

In the day-to-day, B2B and B2C companies can seem worlds apart but on social media (even though B2C companies are having most of the fun), B2B companies have every opportunity to make up a lot of ground. If you’re B2B marketing or social media ...

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2019 Marketing Predictions 2019 MARKETING PREDICTIONS

infographic

Dec 19, 2018

We say it every year, but where has 2018 gone?! We can’t believe we’re already so close to finishing our Christmas advent calendar! As a result, we think it’s about time to start considering our 2019 marketing predictions. 2018 has ...

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Top 10 SEO Tactics for Gaining Top Results in 2018 TOP 10 SEO TACTICS FOR GAINING TOP RESULTS IN 2018

blog article

Dec 19, 2018

Predicting where SEO tactics and techniques are headed is tricky business. That’s why if you want your blog or website to maintain strong Google rankings, you’ve got to be certain you’re taking advantage of the latest tools that are...

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Are SEO Specialists Replacing PR Specialists? ARE SEO SPECIALISTS REPLACING PR SPECIALISTS?

blog article

Dec 19, 2018

There’s a lot of buzz in the PR world these days about SEO Search Engine Optimization and for good reason. The main reason centers around the fact that SEO has transitioned from being a niche specialty led by website designers and data analysts...

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How Email Marketing Can Help Your SEO Efforts HOW EMAIL MARKETING CAN HELP YOUR SEO EFFORTS

blog article

Dec 19, 2018

None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each. Unfortunately, many marketers’ app...

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How to Earn a Google Ads Certification HOW TO EARN A GOOGLE ADS CERTIFICATION

blog article

Dec 19, 2018

It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain...

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Thought Leadership Strategy: How to Crush It in B2B Business THOUGHT LEADERSHIP STRATEGY: HOW TO CRUSH IT IN B2B BUSINESS

blog article

Dec 19, 2018

Thought leadership strategy is like climbing a mountain. There are no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your ...

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15 Reasons Why Local SEO is More Important Than Ever 15 REASONS WHY LOCAL SEO IS MORE IMPORTANT THAN EVER

infographic

Dec 19, 2018

While social media platforms are seeing more and more use, and for an ever-increasing range of different purposes, local SEO remains key to maximizing the performance of a great many businesses.

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The Importance of a Local SEO Strategy THE IMPORTANCE OF A LOCAL SEO STRATEGY

blog article

Dec 19, 2018

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local flori...

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Everything You Need To Know About B2B Lead Generation Services EVERYTHING YOU NEED TO KNOW ABOUT B2B LEAD GENERATION SERVICES

blog article

Dec 18, 2018

Business-to-Business (B2B) sales are very much different from consumer and retail sales. The process of getting it can be more complicated than usual. Instead of dealing with individuals, you need to deal with heads of departments, a procurement auth...

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Why Prioritization Is Critical to SEO Success WHY PRIORITIZATION IS CRITICAL TO SEO SUCCESS

blog article

Dec 18, 2018

SEO is a long-term strategy, where it can take six to 12 months to start seeing meaningful results. Algorithmic updates from search engines and innovations in technology are constantly reshaping the search landscape.That’s why SEO professionals...

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3 Ways Data Will Influence Marketing Strategies in 2019 3 WAYS DATA WILL INFLUENCE MARKETING STRATEGIES IN 2019

blog article

Dec 18, 2018

Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their au...

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50 Social Media Statistics to Guide Social Media Managers Into 2019 50 SOCIAL MEDIA STATISTICS TO GUIDE SOCIAL MEDIA MANAGERS INTO 2019

blog article

Dec 18, 2018

That might be the single most intimidating sentence any employee can be asked. But given the increased relevance of social media in business and advertising, it doesn’t have to be. A survey of CMOs found that while only 12% of their marketing b...

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2,019 Marketing Trends to Watch in 2019 2,019 MARKETING TRENDS TO WATCH IN 2019

blog article

Dec 18, 2018

It’s that time of year again: preparations for the new year are in full swing, from full blast holiday music flooding every department store to magazines announcing the seven kinds of juice cleanses that will kick off your new year right. And t...

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What are Entities and Keywords for SEO Optimization? WHAT ARE ENTITIES AND KEYWORDS FOR SEO OPTIMIZATION?

blog article

Dec 18, 2018

In SEO, there are two main components to the words that create the content on the page – entities, and keywords. Understanding the relationship between them is an integral part of how we do things in optimization today. Let’s take a look ...

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Mastering Content Marketing - Multicultural Marketing MASTERING CONTENT MARKETING - MULTICULTURAL MARKETING

video

Dec 17, 2018

As part of our new Mastering Content Marketing video series, we Sydni Craig-Hart, shares tips on multicultural marketing

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The Importance of Great Content in SEO THE IMPORTANCE OF GREAT CONTENT IN SEO

infographic

Dec 17, 2018

Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can't re...

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10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns 10 COMMON EMAIL ETIQUETTE MISTAKES TO AVOID IN YOUR MARKETING CAMPAIGNS

blog article

Dec 17, 2018

Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. Out of the multiple channe...

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3 Trends in Content Marketing that Many Businesses Ignore 3 TRENDS IN CONTENT MARKETING THAT MANY BUSINESSES IGNORE

blog article

Dec 17, 2018

According to recent statistics, over half of the businesses are already using some form of content marketing to generate inbound leads and sales, and much of this content is being published daily. But while these businesses are busy building a vast r...

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Everything Marketers Need To Know About The Latest Instagram Changes EVERYTHING MARKETERS NEED TO KNOW ABOUT THE LATEST INSTAGRAM CHANGES

blog article

Dec 17, 2018

Everything Marketers Need To Know About The Latest Instagram Changes Instagram is deprecating personal profile access from their API. What does that mean? There have been a tremendous number of developments, changes, and upheavals when it comes to so...

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7 Deadliest E-Commerce Mistakes that Will Haunt Your Business 7 DEADLIEST E-COMMERCE MISTAKES THAT WILL HAUNT YOUR BUSINESS

blog article

Dec 16, 2018

It’s common to think that, just because you have a product, you can immediately profit off it. While your idealism is admirable, that’s not how things always work. The e-commerce industry may be lucrative but it’s not some “ge...

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How to choose the best tripod for your video marketing? HOW TO CHOOSE THE BEST TRIPOD FOR YOUR VIDEO MARKETING?

video

Dec 14, 2018

When your camera is fixed you can deliver more stable and more professional looking videos. But many people are confused, what tripod to choose? Many think that selfie stick can be used instead of a tripod, there are many new options like camera hold...

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Instagram INSTAGRAM'S YEAR IN REVIEW

infographic

Dec 14, 2018

Instagram has released its listing of top trends for 2018, but rather than taking the traditional route of sharing the most used hashtags, emoji, and other user stats, the platform has chosen to focus on specific elements, including the most popular ...

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Increasing Pipeline with Digital Marketing INCREASING PIPELINE WITH DIGITAL MARKETING

blog article

Dec 14, 2018

The technology landscape is more competitive than ever, which is why a strong digital marketing strategy is crucial to stand out. Hear how partnering with Citrix goes beyond the technology for Burwood Group, and how they find success tapping into the...

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How to Generate More Leads for Your Financial Institution with Long Form Content HOW TO GENERATE MORE LEADS FOR YOUR FINANCIAL INSTITUTION WITH LONG FORM CONTENT

blog article

Dec 14, 2018

According to a Forbes article on financial literacy, 44 percent of Americans don’t have enough cash to cover a $400 emergency, 43 percent of student loan borrowers aren’t making payments, and 33 percent of American adults have $0 saved fo...

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Reporting on Marketing Programs and Planning for 2019 REPORTING ON MARKETING PROGRAMS AND PLANNING FOR 2019

blog article

Dec 14, 2018

It’s the end of the year and you’re doing planning for 2019. How should we look do our reporting on our marketing programs so that we know where to invest in the future? Grant Grigorian, Director of Project Management at Engagio helps ans...

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10 Simple Ideas to Get More Mileage from Your B2B Content Marketing 10 SIMPLE IDEAS TO GET MORE MILEAGE FROM YOUR B2B CONTENT MARKETING

blog article

Dec 14, 2018

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing effo...

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5 Steps to Conquering Sales and Marketing Alignment 5 STEPS TO CONQUERING SALES AND MARKETING ALIGNMENT

blog article

Dec 14, 2018

Research shows that businesses that reach or surmount their revenue goals are more aligned on sales and marketing than those that fail to meet their objectives. And although we’ve heard the mantra about the importance of aligning sales and mark...

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Holistic Digital Marketing HOLISTIC DIGITAL MARKETING

blog article

Dec 14, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or m...

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How to Build a Better Social Media Presence HOW TO BUILD A BETTER SOCIAL MEDIA PRESENCE

blog article

Dec 14, 2018

We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize t...

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10 Advanced SEO Techniques to Implement ASAP 10 ADVANCED SEO TECHNIQUES TO IMPLEMENT ASAP

blog article

Dec 13, 2018

However, some of the things that have changed – from the introduction of mobile-first indexing to the way Google now uses real user metrics to measure page speed – certainly made a splash and they’re bound to have an even bigger imp...

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Why is Facebook Hiring More Blockchain Employees? WHY IS FACEBOOK HIRING MORE BLOCKCHAIN EMPLOYEES?

blog article

Dec 13, 2018

There has been massive attention given to the five job ads that Facebook released in search of new blockchain employees. This has got both the blockchain community and everyday businesses alike wondering as to what exactly Facebook might be up to wit...

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13 Lead Generation Tactics That Will Explode Your PR Campaign 13 LEAD GENERATION TACTICS THAT WILL EXPLODE YOUR PR CAMPAIGN

blog article

Dec 13, 2018

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a gamebook of lead generation tactics to maximize the effectiveness o...

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LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz LINKEDIN STRATEGY: HOW TO GET YOUR EMPLOYEES TO USE LINKEDIN TO BENEFIT YOUR BIZ

blog article

Dec 13, 2018

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ...

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Why Video Marketing is necessary for any business in 2019? WHY VIDEO MARKETING IS NECESSARY FOR ANY BUSINESS IN 2019?

video

Dec 12, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your...

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Why Local Businesses Will Need Websites More than Ever in 2019 WHY LOCAL BUSINESSES WILL NEED WEBSITES MORE THAN EVER IN 2019

blog article

Dec 12, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it&rsquo...

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The Power of Reduce, Reuse, and Recycle on Social Media THE POWER OF REDUCE, REUSE, AND RECYCLE ON SOCIAL MEDIA

blog article

Dec 12, 2018

Advertising is a thriving industry, with over $500 billion in revenue in 2017 alone. For advertisers, these costs span more than just media buys – they include creative development, production, editing and more. From start to finish, the proces...

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12 Social Media Trends That Will Impact Your Business in 2019 12 SOCIAL MEDIA TRENDS THAT WILL IMPACT YOUR BUSINESS IN 2019

infographic

Dec 12, 2018

Is your business prepared for a new era of social media? Want to know the social media trends that will impact your business over the next year? Talkwalker shares 12 social media trends you need to prepare for in this infographic.

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36 Important SEO Insights from Google This Year 36 IMPORTANT SEO INSIGHTS FROM GOOGLE THIS YEAR

blog article

Dec 12, 2018

For the uninitiated, Google’s Webmaster Trends Analyst John Mueller generously runs Hangouts every other week where SEO professionals can get their burning questions answered. In 2018 alone, Mueller has provided us with hundreds of noteworthy a...

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10 Types of Content & How To Use Them 10 TYPES OF CONTENT & HOW TO USE THEM

blog article

Dec 12, 2018

A blog article can be as short or as long as you like, as simple or as in-depth as you like. I’ve previously written an article about how to get started with business blogging, but the rules are generally simple: be consistent and produce conte...

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5 Actionable Strategies for Online Lead Generation That Work 5 ACTIONABLE STRATEGIES FOR ONLINE LEAD GENERATION THAT WORK

blog article

Dec 11, 2018

As a small business owner, you probably don’t need the late author, speaker, and salesman Zig Zigler to tell you this one simple fact: no prospects = no business. It’s a concept so simple, you understood it from the time you were a little...

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Building an Effective Content Marketing Startegy BUILDING AN EFFECTIVE CONTENT MARKETING STARTEGY

blog article

Dec 11, 2018

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pou...

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Top 10 SEO Trends to Watch in 2019 TOP 10 SEO TRENDS TO WATCH IN 2019

blog article

Dec 11, 2018

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in ...

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How Local Businesses Can Leverage Email Marketing HOW LOCAL BUSINESSES CAN LEVERAGE EMAIL MARKETING

blog article

Dec 11, 2018

The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful onli...

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How to Make Sure Your Content Gets Seen HOW TO MAKE SURE YOUR CONTENT GETS SEEN

blog article

Dec 11, 2018

Working for a 100 percent remote marketing agency allows me to work from anywhere and be as comfortable as I want! I spend most days in a T-shirt and the ever-important yoga pants with my hair in a mess on top of my head. However, every once in a whi...

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3 Content Marketing Trends for 2019 3 CONTENT MARKETING TRENDS FOR 2019

blog article

Dec 11, 2018

Only 37 percent of US companies have a documented content strategy. Why is this important? Isn’t it enough to discuss goals and have an unwritten strategy? Not according to the 65 percent of brands who say that their success with content market...

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Marketing Tips to Hit the Ground Running in 2019 MARKETING TIPS TO HIT THE GROUND RUNNING IN 2019

blog article

Dec 11, 2018

Whatever your state of mind, now is a good time to do some easy prep work for 2019, so you can really kick off your B2B marketing come January 2nd. The best part is that while you may be running around looking for gifts or planning holiday parties, y...

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5 Actionable Steps to Create an Effective Social Media Marketing Strategy 5 ACTIONABLE STEPS TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY

infographic

Dec 10, 2018

For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media...

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How to Search Optimize Your YouTube Video HOW TO SEARCH OPTIMIZE YOUR YOUTUBE VIDEO

blog article

Dec 10, 2018

Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to remember what we see more ...

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12 MARKETING EXPERTS GIVE THEIR TAKE ON CONTENT MARKETING IN 2019 AND BEYOND 12 MARKETING EXPERTS GIVE THEIR TAKE ON CONTENT MARKETING IN 2019 AND BEYOND

blog article

Dec 10, 2018

I think a video is going to continue to be increasingly important. Static content isn’t enough: users want engaging, interactive experiences with the visual context that make it fast and easy to understand ideas. Attention spans are shorter tha...

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How to Optimize a Knowledge Base for Search HOW TO OPTIMIZE A KNOWLEDGE BASE FOR SEARCH

blog article

Dec 10, 2018

In most large organizations, the SEO function sits within the marketing branch – and for good reason. Quality SEO strategies are often focused on increasing awareness traffic or improving the number of form-fills resulting from a natural search...

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How to Choose the Right Social Media Platform for Your Business HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

blog article

Dec 10, 2018

For SMEs and startup businesses, social media is key to building a local network, growing brand awareness and developing an all-important engagement with potential customers. Whilst this may be a ‘truth universally acknowledged’ however, ...

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On-Page SEO Myths Debunked ON-PAGE SEO MYTHS DEBUNKED

blog article

Dec 10, 2018

SEO is a combination of a variety of tactics with the end goal of increasing a site’s visibility in organic search. One of the most well known and discussed parts of SEO is on-page SEO. In this video, I am going to debunk some of the most commo...

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When Looking Outward With Your Content Marketing, Don’t Forget Conversations With Customers Are Two-Way WHEN LOOKING OUTWARD WITH YOUR CONTENT MARKETING, DON’T FORGET CONVERSATIONS WITH CUSTOMERS ARE TWO-WAY

blog article

Dec 10, 2018

A huge proportion of content marketers nearly nine out of ten as found in the CMI’s latest research use email to talk to their audiences. Almost as many (77%) use educational content (like blogs and downloads) on the web, too. But a much smalle...

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10 SUCCESSFUL TELECOMS BRAND DIGITAL MARKETING STRATEGIES IN 2019 10 SUCCESSFUL TELECOMS BRAND DIGITAL MARKETING STRATEGIES IN 2019

whitepaper

Dec 09, 2018

The telecoms industry has always been ultra competitive, whether it’s tariff wars, data deals or the latest handset exclusives. Today, digital transformation has only intensified the challenges, as today’s connected consumers increasingly...

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Google Ads Remarketing 2019 GOOGLE ADS REMARKETING 2019

video

Dec 09, 2018

In this video, you will learn how to set up Google Ads Remarketing audience. How to segment them in Google Analytics and how to set up them. Why you need to include & exclude certain audiences in Google Analytics for your Google Ads Remarketing c...

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5 Tips for Creating Your First YouTube Ad 5 TIPS FOR CREATING YOUR FIRST YOUTUBE AD

blog article

Dec 09, 2018

YouTube isn’t just for watching videos about cute cats and funny dogs anymore. In case you hadn’t realized it yet, YouTube has quickly become one of the most popular platforms online. In fact, 6 out of 10 people prefer online video platfo...

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How to Market Your Product Using Google Ads HOW TO MARKET YOUR PRODUCT USING GOOGLE ADS

blog article

Dec 09, 2018

Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online ...

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How Facebook Will Take Over Influencer Marketing HOW FACEBOOK WILL TAKE OVER INFLUENCER MARKETING

blog article

Dec 09, 2018

If there is one word that has defined social media the most over the last twelve months it is ‘influencer’. The whole Influencer marketing thing has become a major industry and has seen it’s highs and lows all play out over a ridicu...

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What is Click-to-Open Rate in Email Marketing? WHAT IS CLICK-TO-OPEN RATE IN EMAIL MARKETING?

blog article

Dec 08, 2018

When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and cust...

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27 Google Chrome Extensions to Make You More Productive 27 GOOGLE CHROME EXTENSIONS TO MAKE YOU MORE PRODUCTIVE

infographic

Dec 07, 2018

The right Google Chrome extensions can have a big impact on your productivity, helping to better manage your browsing, your planning, your creative efforts and more. But how do you find the best extensions suited to what you need? That's where th...

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CONTENT MARKETING WEEKLY: DOES GOOGLE PERSONALIZE INCOGNITO SEARCH RESULTS? CONTENT MARKETING WEEKLY: DOES GOOGLE PERSONALIZE INCOGNITO SEARCH RESULTS?

blog article

Dec 07, 2018

The holidays are upon us once again, ushering in a season synonymous with shopping, office parties, gift-giving, caroling and, of course, sticking it to Google. Mountain View’s favorite tech company has had a rough go of it recently, with emplo...

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12 Completely Outdated SEO Practices You Should Avoid 12 COMPLETELY OUTDATED SEO PRACTICES YOU SHOULD AVOID

blog article

Dec 07, 2018

SEO has gone through extensive evolutionary changes over the years and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed t...

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Aligning Sales and Marketing: How a Sales Engagement Platform Helps ALIGNING SALES AND MARKETING: HOW A SALES ENGAGEMENT PLATFORM HELPS

blog article

Dec 07, 2018

If it seems as if your marketing and sales teams are playing for opposing sides, you’re not alone. Many organizations lack coordination between marketing and sales, which results in goals and KPIs that aren’t aligned around what matters m...

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Influencer Marketing and Crisis Management INFLUENCER MARKETING AND CRISIS MANAGEMENT

blog article

Dec 07, 2018

Crisis Management is as old as the hills. It tends to be dominated by traditional corporate communications agencies or specialist crisis communications ones. Given its maturity, there is a well-defined approach (you can find guides and templates anyw...

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Last-Minute Google Ads Campaign Tips to Implement Today LAST-MINUTE GOOGLE ADS CAMPAIGN TIPS TO IMPLEMENT TODAY

blog article

Dec 07, 2018

With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. It’s time to get in...

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 Customer Engagement Now Real Time is The Right Time CUSTOMER ENGAGEMENT NOW REAL TIME IS THE RIGHT TIME

whitepaper

Dec 07, 2018

Today, experiences are won or lost in the moment they occur. Brands need to be able to engage every customer— at the right time, in the right channel, with the right message—in order to influence live experiences for the better and create opportuniti...

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Boosting Omnichannel Sales With Data-Driven Marketing BOOSTING OMNICHANNEL SALES WITH DATA-DRIVEN MARKETING

whitepaper

Dec 07, 2018

Whether evaluating, comparing or purchasing, consumers want information on their terms, through their chosen channel. Omnichannel strategies — from in-store location-based campaigns to social media — allow marketing teams to deliver relevant personal...

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14 Digital Marketing Experts Share Their Marketing Home Run of 2018 14 DIGITAL MARKETING EXPERTS SHARE THEIR MARKETING HOME RUN OF 2018

blog article

Dec 06, 2018

As marketers, we hit a lot of singles. Singles are where our bread and butter come from—consistent success with tried and true strategies.But, every once and a while, we hit a digital marketing home run…They come in all shapes and sizes,...

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Pinterest Marketing: The Only Guide You Need to Make It Work PINTEREST MARKETING: THE ONLY GUIDE YOU NEED TO MAKE IT WORK

blog article

Dec 06, 2018

When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work. However, if you can think o...

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How to Combine Google Shopping Ads with Facebook Ads to Win in 2019 HOW TO COMBINE GOOGLE SHOPPING ADS WITH FACEBOOK ADS TO WIN IN 2019

blog article

Dec 06, 2018

While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping ads with Facebook ads. They are very different approaches to advertisi...

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22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI 22 SOCIAL MEDIA TIPS FROM THE PROS TO SKYROCKET YOUR 2019 ROI

blog article

Dec 06, 2018

We’ve collected 25 top social media marketing tips from some of the industry’s finest: Neil Patel shares how you can create more meaningful engagement with your followers; Jon Loomer offers advice on how to jazz up your Facebook ads, and ...

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The Guide to Building Linked Unstructured Citations for Local SEO THE GUIDE TO BUILDING LINKED UNSTRUCTURED CITATIONS FOR LOCAL SEO

blog article

Dec 06, 2018

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once they’ve got these ...

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Top 10 Content Marketing Mistakes to Avoid TOP 10 CONTENT MARKETING MISTAKES TO AVOID

blog article

Dec 06, 2018

Whether you are a professional writer or a regular internet enthusiast, you know good content when you come across it. Well-written content engages, informs, entertains, and enlightens. There are few wasted words, one sentence leads logically into th...

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Do You LinkedIn Local? DO YOU LINKEDIN LOCAL?

infographic

Dec 06, 2018

What does your LinkedIn profile say about you? Probably the usual things like what school you went to, your work history, promotions, professional interests, and maybe a shared link to an industry think-piece every once in a while. For the sake of pr...

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Overcoming Writer’s Block for Content Marketers OVERCOMING WRITER’S BLOCK FOR CONTENT MARKETERS

blog article

Dec 06, 2018

This is only magnified by the nature of content marketing. If you’re a specialist or a freelancer, the expectation is that you will be able to deliver on demand. When writer’s block rears its head, this raises stressful prospects of misse...

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3 Social Media Platforms: What These Can Do For Your Business? 3 SOCIAL MEDIA PLATFORMS: WHAT THESE CAN DO FOR YOUR BUSINESS?

blog article

Dec 06, 2018

Are you new to the social media realm? While there are many social media platforms out there, it can sometimes get a bit overwhelming when you have absolutely no idea where to start. It’s totally okay to freak out a little. Social media marketi...

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How To Build a Strong Social Media Influence HOW TO BUILD A STRONG SOCIAL MEDIA INFLUENCE

blog article

Dec 06, 2018

There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result.How can your brand gain more recognition online? By forging meaningful re...

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7 Bold Predictions for Digital Marketing in 2019 7 BOLD PREDICTIONS FOR DIGITAL MARKETING IN 2019

blog article

Dec 06, 2018

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t k...

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6 Last-Minute Holiday Marketing Tips to Do Now 6 LAST-MINUTE HOLIDAY MARKETING TIPS TO DO NOW

blog article

Dec 06, 2018

A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. So, customers are more than ready to start their holiday sho...

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4 Ways Brands Can Advertise on Amazon 4 WAYS BRANDS CAN ADVERTISE ON AMAZON

blog article

Dec 06, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-...

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 Creating the Coveted Hotel Guest Experience: Hotelier Perspective CREATING THE COVETED HOTEL GUEST EXPERIENCE: HOTELIER PERSPECTIVE

whitepaper

Dec 06, 2018

For some hoteliers, embracing technology to enhance guest service and improve operations has been a tepid affair. Though cost is always a factor, more often than not, it is their perspective that is restraining them. To help hoteliers align their te...

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 Hotel Food and Beverage Directors: Staying Ahead of Consumer Trends HOTEL FOOD AND BEVERAGE DIRECTORS: STAYING AHEAD OF CONSUMER TRENDS

whitepaper

Dec 06, 2018

For hotel food and beverage directors, there are few things as important as staying ahead of consumer trends. And there is no better way to achieve that goal than by identifying and adopting innovations that enhance guest experiences. This executive ...

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THE MANUFACTURER’S GUIDE TO DIGITAL B2B COMMERCE THE MANUFACTURER’S GUIDE TO DIGITAL B2B COMMERCE

whitepaper

Dec 05, 2018

The manufacturing industry is undergoing a digital transformation driven partially by new technological advances, but largely by a massive change in customer expectations. Today, B2B buyers are reluctant to send countless emails back and forth with a...

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Why International Search Marketers Should Care About Brand Measurement WHY INTERNATIONAL SEARCH MARKETERS SHOULD CARE ABOUT BRAND MEASUREMENT

blog article

Dec 05, 2018

Branded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or decline of branded search traffic. Here is a recap of a presentation made by Josh Braaten, CEO of...

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6 Digital Marketing Trends 2019 6 DIGITAL MARKETING TRENDS 2019

video

Dec 05, 2018

Nobody knows what awaits us in the future. But we can try and predict what trends will be prevalent in the coming year 2019.

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What to Expect During your First Year of Working with a Digital Marketing Agency WHAT TO EXPECT DURING YOUR FIRST YEAR OF WORKING WITH A DIGITAL MARKETING AGENCY

blog article

Dec 05, 2018

Trusting another company to manage your business’ marketing is a lot like babysitting: it’s hard to hand over your baby to just anyone. You want to make sure your marketing is in safe hands, encouraging healthy growth. Unfortunately, all ...

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Which Social Media Should I Use to Get More Customers? WHICH SOCIAL MEDIA SHOULD I USE TO GET MORE CUSTOMERS?

blog article

Dec 04, 2018

Every business wants to find ways to improve their visibility in the online marketplace. Social media marketing is an effective way to stay relevant in the busy online world while putting your brand in front of new audiences. So the question is no lo...

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How to Create a Digital Marketing Budget That Works HOW TO CREATE A DIGITAL MARKETING BUDGET THAT WORKS

blog article

Dec 04, 2018

Although he doesn’t include any budget numbers, Adam Erhart explains what you should be thinking about as you deploy your upcoming digital marketing strategy, including the challenge that you should spend only 20% of the time creating content a...

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Google Analytics For eCommerce: A Complete Beginner’s Guide GOOGLE ANALYTICS FOR ECOMMERCE: A COMPLETE BEGINNER’S GUIDE

blog article

Dec 04, 2018

One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable ins...

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5 Ideas for Influencer Marketing on Instagram 5 IDEAS FOR INFLUENCER MARKETING ON INSTAGRAM

blog article

Dec 04, 2018

Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spend more time watching a video than anything else, the video is the best w...

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How to Make Your Content Profitable HOW TO MAKE YOUR CONTENT PROFITABLE

blog article

Dec 04, 2018

How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on Facebook, the member forums, and other social media platforms such as LinkedI...

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