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Überlassen Sie nichts dem Zufall bei der Digitalisierung Ihrer Vertriebsabteilung ÜBERLASSEN SIE NICHTS DEM ZUFALL BEI DER DIGITALISIERUNG IHRER VERTRIEBSABTEILUNG

whitepaper

Feb 19, 2020

Branchenexperten prognostizieren, dass erfolgreiche Unternehmen bald alle ihre Transaktionen zu 100 Prozent digital durchführen werden. Vertriebsorganisationen, die digitale Technologien nutzen, schließen Geschäfte schneller ab, verbessern das Kundenerlebnis und verfügen so über eindeutige Wettbewer...

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Status Quo Systems of Agreement, 2019 STATUS QUO SYSTEMS OF AGREEMENT, 2019

whitepaper

Feb 19, 2020

Vereinbarungen – ob mit Kunden, Partnern oder Mitarbeitern – stellen die Grundlage von Geschäftsbeziehungen dar. Es gibt sie in allen Varianten überall in jeder Organisation: von Verkaufsverträgen über Bestellungen bis hin zu Angebotsschreiben für Mitarbeiter. Jede Vereinbarung hat das Potenzial, di...

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The ROI of Implementing eSignatures in Your Business THE ROI OF IMPLEMENTING ESIGNATURES IN YOUR BUSINESS

whitepaper

Feb 19, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement — the way you prepare, sign, act on and manage your agreements - the difficulty has been how to quantify these benefits in monetary terms. Until now. ...

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The Ultimate Guide To Points-Based Channel Rewards THE ULTIMATE GUIDE TO POINTS-BASED CHANNEL REWARDS

whitepaper

Feb 19, 2020

The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for b...

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How To Overcome The 5 Biggest Retail Challenges Of 2020 With Premium Loyalty HOW TO OVERCOME THE 5 BIGGEST RETAIL CHALLENGES OF 2020 WITH PREMIUM LOYALTY

whitepaper

Feb 19, 2020

At a time when customers have more choice than ever before and are heavily influenced by factors like subscriptions and instant gratification, it’s more important than ever to put your customers at the center of your loyalty strategy and differentiate your brand. This guide reveals the five biggest ...

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COVID-19 Is Changing Behavior on Social Media for Both Brands and Users COVID-19 IS CHANGING BEHAVIOR ON SOCIAL MEDIA FOR BOTH BRANDS AND USERS

blog article

Apr 03, 2020

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’...

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Why your business needs PR and marketing now more than ever WHY YOUR BUSINESS NEEDS PR AND MARKETING NOW MORE THAN EVER

blog article

Apr 02, 2020

The COVID-19 pandemic has impacted all sorts of businesses around the globe, from temporary or open-ended shutdowns to operations only under extreme health precautions. Everything might seem to be uncertain, and yes, business conditions will continue to be volatile for quite a while. However, there ...

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CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY

blog article

Apr 01, 2020

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your be...

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5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES 5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES

blog article

Mar 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies.Let’s take a close look at the most critical aspects of the digital marketing trends you can&...

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5 Ways How AI Is Changing B2B Marketing 5 WAYS HOW AI IS CHANGING B2B MARKETING

blog article

Mar 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or...

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HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY

blog article

Mar 28, 2020

One of the biggest questions businesses are asking is whether to continue marketing or not. If you’re wondering about that, our advice is to keep marketing. One reason for that is you need to keep in touch with your customers. But the question still begs to be asked should you scale down or ra...

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How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020? HOW VOICE SEARCH AND AI WILL IMPACT YOUR DIGITAL MARKETING AND SEO IN 2020?

blog article

Mar 26, 2020

Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Ce...

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Why & How SEOs Can Help Brands Craft Coronavirus Response Videos WHY & HOW SEOS CAN HELP BRANDS CRAFT CORONAVIRUS RESPONSE VIDEOS

blog article

Mar 24, 2020

Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fai...

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ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE? ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

blog article

Mar 23, 2020

Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals?You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a p...

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The Future Of Marketing Automation In 2020 THE FUTURE OF MARKETING AUTOMATION IN 2020

blog article

Mar 21, 2020

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automatio...

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HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING? HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING?

blog article

Mar 20, 2020

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization. Artif...

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How to Create Visual Content That’s Worth a Thousand Shares HOW TO CREATE VISUAL CONTENT THAT’S WORTH A THOUSAND SHARES

blog article

Mar 18, 2020

Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word &nda...

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New ways to use hashtags in your social media marketing NEW WAYS TO USE HASHTAGS IN YOUR SOCIAL MEDIA MARKETING

blog article

Mar 18, 2020

Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer commu...

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Leveraging AI Chatbots as a Marketer and What’s Coming Next? LEVERAGING AI CHATBOTS AS A MARKETER AND WHAT’S COMING NEXT?

blog article

Mar 17, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reas...

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How Artificial Intelligence is Working in Favor of Digital Marketing? HOW ARTIFICIAL INTELLIGENCE IS WORKING IN FAVOR OF DIGITAL MARKETING?

blog article

Mar 16, 2020

Blending this technology concerning digital marketing, this is transforming the business ecosystems dynamically and intuitively. The blend of AI and digital marketing is considered perfect, and this perfection has eventually led to the improvisation of customer experience and all the more deep-roote...

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How to Do Corporate Branding Right HOW TO DO CORPORATE BRANDING RIGHT

blog article

Mar 15, 2020

A ton of people confuse branding with a company’s logo. When they hear the word “branding,” they immediately picture designers hard at work choosing the perfect shades and template for a new logo. But although a logo is part of branding, it’s not the whole package.

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7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING 7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING

blog article

Mar 15, 2020

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to d...

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HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY

blog article

Mar 15, 2020

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital m...

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6 Effective Ways to Stay Ahead of Your Competition Using Social AI 6 EFFECTIVE WAYS TO STAY AHEAD OF YOUR COMPETITION USING SOCIAL AI

blog article

Mar 15, 2020

MarketsandMarkets forecasts that by 2023, AI in the social media market will be worth $2,197.1 million. Why is this? Because the adoption of AI technology in the social media sector has increased. A growing number of marketers are using it to scale up their social media efforts. With so many busines...

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How To Take Advantage Of Artificial Intelligence In Social Media Marketing HOW TO TAKE ADVANTAGE OF ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA MARKETING

blog article

Mar 13, 2020

Do you really know what Artificial Intelligence is and what it can do for business? Many concepts define this technology and the number of opportunities it provides. Still, the truth is that we could give you a specific definition adapted to the sector to which it is applied. In this post, we will t...

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WHY YOU NEED AI FOR THE SUCCESS OF SEO WHY YOU NEED AI FOR THE SUCCESS OF SEO

blog article

Mar 11, 2020

Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible ...

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Strong Use Cases Emerging For AI-Powered Marketing Applications STRONG USE CASES EMERGING FOR AI-POWERED MARKETING APPLICATIONS

blog article

Mar 11, 2020

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack including marketing automation, customer ...

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How Scottish businesses can benefit from digital marketing HOW SCOTTISH BUSINESSES CAN BENEFIT FROM DIGITAL MARKETING

blog article

Mar 11, 2020

The digital age has allowed everyone to become an entrepreneur, some to great success, but it has also created a whole new world of challenges which must be faced if you’re going to succeed. One skill above others is increasingly being seen as make or break for businesses in the internet age, ...

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What is a tribe and why does it matter for digital marketing? WHAT IS A TRIBE AND WHY DOES IT MATTER FOR DIGITAL MARKETING?

blog article

Mar 11, 2020

Let’s be honest: There’s a lot of noise online. As a brand, you have more than one competitor and it can feel like an uphill battle to be seen. You know the power of social media, but your audience’s feed is curated by an algorithm. This can be incredibly frustrating for lifestyle ...

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7 Marketing Trends to Help you DOMINATE Social Media in 2020 7 MARKETING TRENDS TO HELP YOU DOMINATE SOCIAL MEDIA IN 2020

video

Mar 09, 2020

Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you're going to follow advice from one or two years ago, it's not really going to work in the future. Today I'm going to break down seven marke...

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Why Email Marketing Is Best Marketing Channel in 2020 WHY EMAIL MARKETING IS BEST MARKETING CHANNEL IN 2020

blog article

Mar 08, 2020

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often tha...

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How To Translate Key Marketing Data into ROI for Your Brand HOW TO TRANSLATE KEY MARKETING DATA INTO ROI FOR YOUR BRAND

blog article

Mar 08, 2020

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know...

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How to Use Artificial Intelligence in SEO HOW TO USE ARTIFICIAL INTELLIGENCE IN SEO

blog article

Mar 05, 2020

Artificial Intelligence (AI) has been the major buzzword in the digital marketing world for the past few years, mainly due to the rapid advancements in machine learning technologies. AI is now a relatively familiar idea among marketers, and it’s no longer a sci-fi term associated with the dist...

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AI and Strategic PR: The new frontier AI AND STRATEGIC PR: THE NEW FRONTIER

blog article

Mar 05, 2020

In the last decade, the PR and communications industries have gone through a huge transformation, with the sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. For example, 20 years ago, only a handful of publications ...

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MARTECH ISN’T MEANT TO REPLACE MARKETING MARTECH ISN’T MEANT TO REPLACE MARKETING

blog article

Mar 05, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potenti...

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4 Tips for Lead Acquisition to Conversion Turnaround Time 4 TIPS FOR LEAD ACQUISITION TO CONVERSION TURNAROUND TIME

blog article

Mar 05, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general,...

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5 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales 5 TIPS TO USE ADS, AI, AND SOCIAL MEDIA TO SUPERCHARGE YOUR SALES

blog article

Mar 04, 2020

Ads, AI, and social media have become the holy trinity of sales. Perfecting all three will help you become an unbeatable sales master whose path leads only to excellence. The road can be bumpy when you’re just starting out, but even the greatest masters were once apprentices. Patience, resilie...

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The Role of AI in digital marketing THE ROLE OF AI IN DIGITAL MARKETING

blog article

Mar 04, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and ...

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How B2B Brands Can Nail Influencer Marketing HOW B2B BRANDS CAN NAIL INFLUENCER MARKETING

blog article

Mar 04, 2020

Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This...

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The Best Marketing Automation Tools in 2020 THE BEST MARKETING AUTOMATION TOOLS IN 2020

blog article

Mar 03, 2020

Marketing automation tools are essential in today’s world. However, there are so many choices available in the market that selecting the best one for your firm becomes a challenge. Figuring out the differences between all the tools can prove to be a somewhat arduous task. However, this post is...

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How to Implement Effective Marketing Automation HOW TO IMPLEMENT EFFECTIVE MARKETING AUTOMATION

blog article

Mar 03, 2020

B2B Marketers need to take additional measures that go beyond the usual technology rollouts for successful marketing automation implementations. Aligning marketing automation tools with existing systems, and aligning the proposed solution with the enterprise business strategy are some of the steps t...

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PR vs. Influencer Marketing: What I Know For Sure PR VS. INFLUENCER MARKETING: WHAT I KNOW FOR SURE

blog article

Mar 02, 2020

In the age of influencer marketing where brands and marketers feel somewhat new to the idea, it’s becoming clear that Public Relations professionals aren’t getting the credit they deserve. PR pros are the original influencers. I’ve been working under the public relations umbrella f...

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Everything You Need to Know About Influencer Marketing on Spotify EVERYTHING YOU NEED TO KNOW ABOUT INFLUENCER MARKETING ON SPOTIFY

blog article

Mar 02, 2020

When we talk about influencer marketing, what platforms come to your mind? Instagram, Facebook, YouTube, maybe LinkedIn or even Twitter. Did you even think of Spotify? No, right? Well, you should. Brands and consumers are flocking to Spotify and influencers should follow suit. As a smart marketer, y...

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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

blog article

Feb 29, 2020

Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provi...

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Social Media Strategy: Measuring ROI From Social Media SOCIAL MEDIA STRATEGY: MEASURING ROI FROM SOCIAL MEDIA

video

Feb 27, 2020

Measuring your return on investment from social media is not easy or straightforward. But can it be done? Absolutely. Social media return on investment, or ROI, is the results you get from everything you do in social media, ranging from protecting your reputation, building brand awareness and loyalt...

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Top 3 Content Marketing Mistakes Every Startup Should Avoid TOP 3 CONTENT MARKETING MISTAKES EVERY STARTUP SHOULD AVOID

blog article

Feb 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if...

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9 Ways To Personalize Email Marketing Campaigns Instantly 9 WAYS TO PERSONALIZE EMAIL MARKETING CAMPAIGNS INSTANTLY

blog article

Feb 26, 2020

We have an abundance of data around us, but most business marketers aren’t able to make the most of it. When they can actually personalize the campaigns down to an individual, most of them restrict themselves to only segmenting their audience, creating a few versions of the campaigns and using...

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Is Email Marketing Still Relevant in 2020 IS EMAIL MARKETING STILL RELEVANT IN 2020

blog article

Feb 25, 2020

Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Keep in mind that an average user receives 126 emails each day. With that in mind, it can be challenging to reach out to your audience with email marketing. Despite t...

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5 Common Social Media Marketing Mistakes To Avoid 5 COMMON SOCIAL MEDIA MARKETING MISTAKES TO AVOID

blog article

Feb 24, 2020

There is no digital marketing agency in Denmark that would not be including social media strategies in the internet marketing approach. Leaving this out could end up losing a huge chance of effective brand promotion. But while working on social media marketing, there are always chances of mistakes t...

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How To Create a Social Media Marketing Plan From Scratch HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN FROM SCRATCH

blog article

Feb 24, 2020

Social media has become very common and important that we cannot live without it. The attachment that one gets from social media is almost unbreakable. Almost 90% of the world population uses social media as a platform to engage with others and search for relevant data. In the same manner, social me...

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How Marketers Use Social Media Trends Effectively? HOW MARKETERS USE SOCIAL MEDIA TRENDS EFFECTIVELY?

blog article

Feb 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wa...

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Optimize Your Content Management with AI OPTIMIZE YOUR CONTENT MANAGEMENT WITH AI

blog article

Feb 20, 2020

How effective is your content? We all seek to develop a content strategy that delivers value to our audience. When we succeed, we turn strangers into customers and become a leader in the market by building authority and credibility. This journey of discovering the effectiveness of content is known a...

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Push vs. Pull Marketing Strategy: Which Is Better for Your Brand? PUSH VS. PULL MARKETING STRATEGY: WHICH IS BETTER FOR YOUR BRAND?

blog article

Feb 20, 2020

With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one is...

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How to Create an Amazing Digital Marketing Strategy? HOW TO CREATE AN AMAZING DIGITAL MARKETING STRATEGY?

blog article

Feb 19, 2020

Though opening a new business seems an easy and exciting task, running and making it standalone in the market is a big challenge. In this ultra-modern technological world, merely having a website, buying a domain, or paying for its hosting is not ample. You need to go beyond this. To make your compa...

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Überlassen Sie nichts dem Zufall bei der Digitalisierung Ihrer Vertriebsabteilung ÜBERLASSEN SIE NICHTS DEM ZUFALL BEI DER DIGITALISIERUNG IHRER VERTRIEBSABTEILUNG

whitepaper

Feb 19, 2020

Branchenexperten prognostizieren, dass erfolgreiche Unternehmen bald alle ihre Transaktionen zu 100 Prozent digital durchführen werden. Vertriebsorganisationen, die digitale Technologien nutzen, schließen Geschäfte schneller ab, verbessern das Kundenerlebnis und verfügen so über eindeutige Wettbewer...

Read More

Status Quo Systems of Agreement, 2019 STATUS QUO SYSTEMS OF AGREEMENT, 2019

whitepaper

Feb 19, 2020

Vereinbarungen – ob mit Kunden, Partnern oder Mitarbeitern – stellen die Grundlage von Geschäftsbeziehungen dar. Es gibt sie in allen Varianten überall in jeder Organisation: von Verkaufsverträgen über Bestellungen bis hin zu Angebotsschreiben für Mitarbeiter. Jede Vereinbarung hat das Potenzial, di...

Read More

The ROI of Implementing eSignatures in Your Business THE ROI OF IMPLEMENTING ESIGNATURES IN YOUR BUSINESS

whitepaper

Feb 19, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement — the way you prepare, sign, act on and manage your agreements - the difficulty has been how to quantify these benefits in monetary terms. Until now. ...

Read More

The Ultimate Guide To Points-Based Channel Rewards THE ULTIMATE GUIDE TO POINTS-BASED CHANNEL REWARDS

whitepaper

Feb 19, 2020

The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for b...

Read More

How To Overcome The 5 Biggest Retail Challenges Of 2020 With Premium Loyalty HOW TO OVERCOME THE 5 BIGGEST RETAIL CHALLENGES OF 2020 WITH PREMIUM LOYALTY

whitepaper

Feb 19, 2020

At a time when customers have more choice than ever before and are heavily influenced by factors like subscriptions and instant gratification, it’s more important than ever to put your customers at the center of your loyalty strategy and differentiate your brand. This guide reveals the five biggest ...

Read More

 Loyalty Marketing Trends: Retaining consumers of 2020 LOYALTY MARKETING TRENDS: RETAINING CONSUMERS OF 2020

whitepaper

Feb 19, 2020

With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high. Venture capitalists of the retail industry have revealed the importance of loyalty programs while considering a potential deal or merger to gain a sense of the overall h...

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Kunden-Feedback in bessere Erfahrungen umwandeln KUNDEN-FEEDBACK IN BESSERE ERFAHRUNGEN UMWANDELN

whitepaper

Feb 19, 2020

Magento Commerce bietet Ihnen die Möglichkeit, einzigartige und ansprechende Kundenerlebnisse auf allen Geräten zu erstellen. Erfahren Sie in unserer Infografik zur aktuellen Magento-Studie, was Kunden beim Online-Shopping am wichtigsten ist in punkto Datensicherheit Benutzerfreundlichkeit Preisgest...

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 Are Your Customers Smiling Right Now? 10 things that make customers smile (and buy) more ARE YOUR CUSTOMERS SMILING RIGHT NOW? 10 THINGS THAT MAKE CUSTOMERS SMILE (AND BUY) MORE

whitepaper

Feb 19, 2020

Maybe you have a lot of mobile visitors but not a lot of conversions. Perhaps sales are flat, or you’re seeing less customer churn. On the other hand, you may be growing steadily, but want to go faster. How can you make your customers happier? Before you think about cutting prices or changing your p...

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 UK eCommerce Shopping Trends UK ECOMMERCE SHOPPING TRENDS

whitepaper

Feb 19, 2020

The UK’s eCommerce market is growing more than ever. But the competition is fierce. So how do retailers win over British shoppers? What makes customers want a retailer’s offerings? What makes them come back? What are the usual pain points they experience? We spoke to online shoppers across 15 countr...

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How Retailers Can Win Over UK Shoppers HOW RETAILERS CAN WIN OVER UK SHOPPERS

whitepaper

Feb 19, 2020

What do consumers actually want in today’s eCommerce market? eCommerce is booming in the UK, and is set to near the £175 billion barrier this year. Thanks to increasingly busy lifestyles, coupled with longer working and commuting hours, it’s perhaps no wonder that UK consumers are swapping walks on ...

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 Want to Build an Irresistible eCommerce Experience? WANT TO BUILD AN IRRESISTIBLE ECOMMERCE EXPERIENCE?

whitepaper

Feb 19, 2020

It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage of the customer lifecycle. You’ll need to create c...

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Critical Questions When Assessing Your Ecommerce Platform CRITICAL QUESTIONS WHEN ASSESSING YOUR ECOMMERCE PLATFORM

whitepaper

Feb 19, 2020

A purpose-built, cloud-based commerce platform is essential to maintaining a competitive eCommerce presence. Once you’ve reached the limitations of your current solution, it’s time to graduate to an updated system capable of growing with your business. Choosing a new eCommerce platform is a signific...

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Cash ist nicht immer King – bieten Sie mehrere Bezahloptionen CASH IST NICHT IMMER KING – BIETEN SIE MEHRERE BEZAHLOPTIONEN

whitepaper

Feb 19, 2020

Wann haben Sie das letzte Mal online eingekauft? Vermutlich ist das nicht allzu lange her. Und wann sind Sie das letzte Mal beim Onlineshoppen auf Probleme gestoßen? Vielleicht hat die Shop-Seite zu lange geladen. Vielleicht konnten Sie nicht wie gewünscht per PayPal bezahlen. Oder es hat viel zu la...

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Winning the race to go digital in B2B WINNING THE RACE TO GO DIGITAL IN B2B

whitepaper

Feb 19, 2020

Digital is the New Differentiator Changing buyer preferences, ever-growing competitive threats,and new technologies are upendingB2B industries, forcing companies to completely rethink the way they go to market and engage with their customers. Without the ability to rely on their historical pricing, ...

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Are you Missing Out on eCommerce 5 reasons why you need to go digital right now ARE YOU MISSING OUT ON ECOMMERCE 5 REASONS WHY YOU NEED TO GO DIGITAL RIGHT NOW

whitepaper

Feb 19, 2020

Many B2B companies have an “if it ain’t broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they may not have people with the skills needed to run an online...

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From Offline to Online (and Bigger Profits). How formerly offline businesses are thriving after investments in eCommerce. FROM OFFLINE TO ONLINE (AND BIGGER PROFITS). HOW FORMERLY OFFLINE BUSINESSES ARE THRIVING AFTER INVESTMENTS IN ECOMMERCE.

whitepaper

Feb 19, 2020

If you have a successful B2B organization, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales. Global B2B eCommerce sales are projected to reach $6.6 trillion by 2020. But many B2B ...

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Best practices for delivering content-powered commerce to mobile B2B buyers. BEST PRACTICES FOR DELIVERING CONTENT-POWERED COMMERCE TO MOBILE B2B BUYERS.

whitepaper

Feb 19, 2020

To compete in today’s increasingly mobile marketplace, B2B businesses must deliver a full-featured, content powered mobile commerce experience. It should be as contentrich as its desktop counterpart. It should be personalized. And it should work beautifully on any device. Until recently, B2B eCommer...

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How Advanced Loss Prevention Tools Balance Friction And Risk At Checkout HOW ADVANCED LOSS PREVENTION TOOLS BALANCE FRICTION AND RISK AT CHECKOUT

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Feb 19, 2020

With customers consistently seeking fast, convenient and simple self-checkout experiences, retailers are understandably reluctant to do anything that will add friction at checkout. However, customers want to feel confident that their transactions are accurate, and retailers need to trust in the syst...

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Why Is It Still Hard To Get the Customer Journey Right? WHY IS IT STILL HARD TO GET THE CUSTOMER JOURNEY RIGHT?

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Feb 19, 2020

In highly competitive markets, winning (or losing) a customer often comes down to who can provide a truly excellent omnichannel customer experience. That means your customers move seamlessly from awareness, through evaluation, to finally making their purchase decisions. This survey report provides a...

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Rebooting The Retail Store Through In-Store Automation REBOOTING THE RETAIL STORE THROUGH IN-STORE AUTOMATION

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Feb 19, 2020

Automation offers exciting promise in retail – to reduce costs, make employees more productive and improve the customer experience. Consumers see automation as a way to help them solve many of the challenges they encounter when they shop. Additionally, they are willing to reward retailers when they ...

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Rebooting The Retail Store Through In-Store Automation REBOOTING THE RETAIL STORE THROUGH IN-STORE AUTOMATION

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Feb 19, 2020

Automation offers exciting promise in retail – to reduce costs, make employees more productive and improve the customer experience. Consumers see automation as a way to help them solve many of the challenges they encounter when they shop. Additionally, they are willing to reward retailers when they ...

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How Communications Platforms Drive Customer Engagement HOW COMMUNICATIONS PLATFORMS DRIVE CUSTOMER ENGAGEMENT

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Feb 19, 2020

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media...

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Beyond Traditional Conversion Rate Optimization BEYOND TRADITIONAL CONVERSION RATE OPTIMIZATION

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Feb 19, 2020

Most retail businesses rely on rules-based approaches like segmentation and personalization to optimize conversions online. By delivering experiences that are relevant to their shoppers, they can drive cross-channel conversions — at least that's the idea. Unfortunately, it doesn't always turn out th...

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Voices Of Retail: How To Thrive In The New Digital Age VOICES OF RETAIL: HOW TO THRIVE IN THE NEW DIGITAL AGE

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Feb 19, 2020

Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frict...

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The Best Times to Post on Social Media According to Research THE BEST TIMES TO POST ON SOCIAL MEDIA ACCORDING TO RESEARCH

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Feb 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of st...

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How to Enable Better B2B Targeting With AI HOW TO ENABLE BETTER B2B TARGETING WITH AI

blog article

Feb 18, 2020

B2B marketers often face a common challenge: Accurate targeting. Marketers rely on powerful lead generation methods to help them target future customers, but there's a pretty substantial obstacle in the way. Most marketers aren't data scientists. And truly great targeting requires a pretty s...

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WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY

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Feb 18, 2020

Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are congregated most of the time.It is no ...

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Top 6 SaaS marketing strategies to improve lead generation TOP 6 SAAS MARKETING STRATEGIES TO IMPROVE LEAD GENERATION

blog article

Feb 18, 2020

Learn how SaaS marketing strategies including, email marketing, content marketing, online quizzes, referrals, influencers and free premiums can boost lead generation. Modern SaaS businesses are facing a real challenge when it comes to generating more leads. It’s more affordable to reach new au...

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How Artificial Intelligence Is Changing Social Media Marketing HOW ARTIFICIAL INTELLIGENCE IS CHANGING SOCIAL MEDIA MARKETING

blog article

Feb 17, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible?This is not just the story of Instagram but pretty-much every social media ...

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Agree Better With The DocuSign Agreement Cloud AGREE BETTER WITH THE DOCUSIGN AGREEMENT CLOUD

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Feb 17, 2020

It’s time to agree better. Digital technology is disrupting every industry and resetting customer expectations. Today, customers want—and increasingly expect to have— the ability to conduct business with the speed, convenience, and simplicity of on-demand digital services like Amazon, Netflix, and U...

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8 Digital Best Practices For Sales Professionals 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Feb 17, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Know the Key Trends in Social Media to Attract Potential Customers KNOW THE KEY TRENDS IN SOCIAL MEDIA TO ATTRACT POTENTIAL CUSTOMERS

blog article

Feb 17, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media...

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Influencer Marketing Benchmark Report 2020 INFLUENCER MARKETING BENCHMARK REPORT 2020

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Feb 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influ...

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How technology will change marketing in 2020 HOW TECHNOLOGY WILL CHANGE MARKETING IN 2020

blog article

Feb 15, 2020

Well, we humans won’t satisfy with a single thing, and we seek the best in almost everything. In earlier, we were confused to go with the product without knowing its features because of lacking a perfect platform to exhibit the product.But nowadays, with the rapid growth of technology, we beca...

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How Artificial Intelligence Is Driving Marketing Automation HOW ARTIFICIAL INTELLIGENCE IS DRIVING MARKETING AUTOMATION

blog article

Feb 13, 2020

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. With the growth of the industry, the use of AI in marketin...

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How Search Engines Use Artificial Intelligence HOW SEARCH ENGINES USE ARTIFICIAL INTELLIGENCE

blog article

Feb 13, 2020

Search engines are incredible. You pop onto your favorite one, type in a few keywords, and magically the search engine has scoured the entire internet to find the most relevant content. Except it’s not magic, of course. It’s algorithms and a lot of ideas from a lot of brilliant people. A...

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How to build brand authenticity using customer-generated content HOW TO BUILD BRAND AUTHENTICITY USING CUSTOMER-GENERATED CONTENT

blog article

Feb 13, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. ...

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CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

blog article

Feb 13, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done...

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8 Digital Best Practices For Sales Professionals 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Feb 13, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Transform The Way You Hire TRANSFORM THE WAY YOU HIRE

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Feb 13, 2020

Paperwork hinders HR work. HR is the lifeblood of an organisation. However, inefficient paper-based processes are making your department anemic, leading to onboarding delays, unnecessary costs, and valuable staff time being wasted. It begins with printing, scanning, and mailing new hire documents an...

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Agree Better With The DocuSign Agreement Cloud AGREE BETTER WITH THE DOCUSIGN AGREEMENT CLOUD

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Feb 13, 2020

It’s time to agree better. Digital technology is disrupting every industry and resetting customer expectations. Today, customers want—and increasingly expect to have— the ability to conduct business with the speed, convenience, and simplicity of on-demand digital services like Amazon, Netflix, and U...

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5 Types of Facebook Ads EVERY Marketer Should Be Using 5 TYPES OF FACEBOOK ADS EVERY MARKETER SHOULD BE USING

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Feb 12, 2020

Justin Rondeau, General Manager for DigitalMarketer, breaks down the 5 types of Facebook ads every marketer and media buyer needs to be using that can make some serious impacts on your conversions.

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Navigating Digital Marketing Channels In 2020 NAVIGATING DIGITAL MARKETING CHANNELS IN 2020

blog article

Feb 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you nee...

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Accelerate sales with a frictionless agreement process ACCELERATE SALES WITH A FRICTIONLESS AGREEMENT PROCESS

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Feb 12, 2020

In today’s digitally connected world, the way you sell is just as important as what you sell. Best-in-class sales organisations are using technology to gain an edge by automating processes that otherwise consume reps’ time with paperwork and status tracking. Read further to learn how you can get to ...

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The State Of Local Marketing In Manufacturing Report THE STATE OF LOCAL MARKETING IN MANUFACTURING REPORT

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Feb 12, 2020

You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare? Get an in-depth look at the state of local marketing in manu...

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How to Run the Perfect Event Marketing Plan HOW TO RUN THE PERFECT EVENT MARKETING PLAN

blog article

Feb 11, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on t...

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HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

blog article

Feb 11, 2020

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligen...

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Content Marketing Trends for 2020: Are we ready? CONTENT MARKETING TRENDS FOR 2020: ARE WE READY?

blog article

Feb 10, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get ...

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THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020 THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

blog article

Feb 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is c...

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How Marketing Automation Services Help In Business Growth HOW MARKETING AUTOMATION SERVICES HELP IN BUSINESS GROWTH

blog article

Feb 09, 2020

In recent times marketers are facing lots of challenges and pressure to achieve more with fewer resources on hand. This means they’re obligated to increase productivity and sales with a small number of resources in relatively less time. Thankfully, marketers have marketing automation services ...

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How to Create an Effective Email Autoresponder Series HOW TO CREATE AN EFFECTIVE EMAIL AUTORESPONDER SERIES

blog article

Feb 08, 2020

Do you want to convert more of your leads into customers, on autopilot? An email autoresponder is the single most effective way to nurture your leads and make more sales. The best part is, once you’ve created it, your work is done. In this post, we’ll share 6 steps to creating an email a...

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How to Improve Your Social Media Marketing With AI ? HOW TO IMPROVE YOUR SOCIAL MEDIA MARKETING WITH AI ?

blog article

Feb 08, 2020

Having an estimated 2.77 billion users around the world, social media makes a potential platform for businesses or brands. However, with the social media channels multiplying at a faster rate, keeping pace with the marketing scenario is a tough row to hoe. Also, there are multiple challenges such as...

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How these 5 SEO trends can benefit brands in 2020 HOW THESE 5 SEO TRENDS CAN BENEFIT BRANDS IN 2020

blog article

Feb 06, 2020

Search Engine Optimization (SEO) is an advanced advertising method that is continually evolving. SEO is significant for sophisticated advertisers, site proprietors, and brands of all sizes. It enables your webpage to show up in the list items when somebody types or talks a question for which you hav...

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Why Voice Search Is the Future for SEO and How to Optimize for It WHY VOICE SEARCH IS THE FUTURE FOR SEO AND HOW TO OPTIMIZE FOR IT

blog article

Feb 06, 2020

Voice search is, to put it simply, using your voice to search for things. Rather than sitting down and typing up your question on Google, you can just ask your question aloud. This can be done by beginning your question with “OK Google,” “Hey Siri,” or “Alexa,” (d...

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B2B Sales in the 2020s B2B SALES IN THE 2020S

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Feb 05, 2020

The climate for B2B is changing rapidly. We want to help sales people sell more, with smarter solutions in the closing stage of the deal.

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THE PRESENCE OF AI IS GROWING OVERALL WITHIN THE MARKETING FUNCTION THE PRESENCE OF AI IS GROWING OVERALL WITHIN THE MARKETING FUNCTION

blog article

Feb 05, 2020

AI has transformed various business aspects until now. From idea to execution, its imprints are everywhere regardless of the complexity and nature of work. For marketing or precisely digital marketing of current times, AI proves to be a boon for companies. The technology here bridges the gap between...

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Le Total Economic Impact™ de DocuSign France LE TOTAL ECONOMIC IMPACT™ DE DOCUSIGN FRANCE

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Feb 05, 2020

A l'heure où chaque investissement compte, quantifier et assurer le ROI des solutions déployées est devenu la préoccupation numéro un de bon nombre d'entreprises. Pour mieux comprendre les avantages, les coûts et les risques associés à un investissement DocuSign, Forrester a interrogé deux clien...

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Signature électronique : DSI ne laisse rien au hasard ! SIGNATURE ÉLECTRONIQUE : DSI NE LAISSE RIEN AU HASARD !

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Feb 05, 2020

Une étude récente montre que les DSI, au-delà de leur rôle de soutien et d’accompagnement, jouent un rôle important dans la stratégie de passage au numérique. Ils apportent une vraie valeur ajoutée, améliorent les performances et renforcent la sécurité. Ce document vous présente les 8 po...

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La transformation numérique des directions RH LA TRANSFORMATION NUMÉRIQUE DES DIRECTIONS RH

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Feb 05, 2020

La transformation numérique a profondément marqué notre société, en changeant durablement notre quotidien. Alors que de nouvelles habitudes se sont établies, les fonctions RH sont également en pleine mutation. Entre opportunité et obligations, ce livre blanc dresse un panorama de la transformation n...

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Comment et pourquoi les services commerciaux passent à la signature électronique ? COMMENT ET POURQUOI LES SERVICES COMMERCIAUX PASSENT À LA SIGNATURE ÉLECTRONIQUE ?

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Feb 05, 2020

La dématérialisation des processus commerciaux est un des enjeux actuels pour les entreprises. Lorsqu'elle est correctement effectuée, elle permet d'accélérer les cycles de ventes, de réduire les tâches administratives et de réaliser des économies. Découvrez dans cette étude comment et pourquoi les ...

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Transforming Safety With Immersive Learning TRANSFORMING SAFETY WITH IMMERSIVE LEARNING

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Feb 05, 2020

For every company today, safety and liability are critical concerns. But putting strong safety procedures in place is more than an operational effort; it’s a human issue. Attracting the right talent and training that talent with confidence and skill, is essential to ensuring workplace safety. Immers...

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Elevating Operations With Immersive Learning ELEVATING OPERATIONS WITH IMMERSIVE LEARNING

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Feb 05, 2020

Today, companies are under more pressure to roll out products and processes quickly and at scale, making operational efficiency a critical focus of business. Productivity hinges on better equipped employees, and in today’s workforce, there’s a heightened expectation of engaging learning and developm...

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2019 Premium Loyalty Data Study: Will Your Customers Pay For A Loyalty Program? 2019 PREMIUM LOYALTY DATA STUDY: WILL YOUR CUSTOMERS PAY FOR A LOYALTY PROGRAM?

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Feb 05, 2020

Your customers are deciding where they shop not only based on price and selection. So, what are you doing to ensure your customers have a genuine connection with your brand? Forward-thinking retailers are leveraging Premium Loyalty programs as a way to get their customers shopping with them over the...

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A Complete Guide To Front-End Address Verification A COMPLETE GUIDE TO FRONT-END ADDRESS VERIFICATION

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Feb 05, 2020

Most businesses rely on address verification to identify inaccuracies and verify missing data from manual data entries, while others use it to improve user experience. Verified customer address data is a critical component of location intelligence, helping to deliver enhanced digital experiences and...

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Equipping The New Store Associate: From Onboarding And Training To Incentivizing And Mobilizing EQUIPPING THE NEW STORE ASSOCIATE: FROM ONBOARDING AND TRAINING TO INCENTIVIZING AND MOBILIZING

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Feb 05, 2020

Training is the not-so-secret ingredient in the recipe for retail success: 93% of employees believe that regular on-the-job training allows them to deliver better customer experiences, customer service and care to shoppers, according to Sitel. Luckily, modern technology makes training first-class as...

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The ROI of Implementing eSignatures in Your Business THE ROI OF IMPLEMENTING ESIGNATURES IN YOUR BUSINESS

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Feb 05, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement —the way you prepare, sign, act on and manage your agreements -the difficulty has been how to quantify these benefits in monetary terms. Until now. Fo...

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Digital Personalization: Taking an Agile Approach DIGITAL PERSONALIZATION: TAKING AN AGILE APPROACH

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Feb 05, 2020

Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of personalisation simply...

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Modeling ROI for Personalization MODELING ROI FOR PERSONALIZATION

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Feb 05, 2020

Personalisation, while increasingly important to an organisation's success, is not a simple task. Implementing personalisation requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control. These three things are best achieved when there’s a...

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The Customer Journey: How to Deliver Great Customer-First Experiences THE CUSTOMER JOURNEY: HOW TO DELIVER GREAT CUSTOMER-FIRST EXPERIENCES

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Feb 05, 2020

Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. To attract and retai...

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How to Take a Crawl-Walk-Run Approach for Personalisation Success HOW TO TAKE A CRAWL-WALK-RUN APPROACH FOR PERSONALISATION SUCCESS

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Feb 05, 2020

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that...

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The State of Personalization Today (And what we are doing to fix it) THE STATE OF PERSONALIZATION TODAY (AND WHAT WE ARE DOING TO FIX IT)

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Feb 05, 2020

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. Personalization tools in particular help improve CX by using the power of data to customize digital exp...

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Top Online Grocery Growth Drivers For 2020: Private Label, Stores As Assets, Inventory Alignment TOP ONLINE GROCERY GROWTH DRIVERS FOR 2020: PRIVATE LABEL, STORES AS ASSETS, INVENTORY ALIGNMENT

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Feb 05, 2020

Forecasts indicate online grocery sales could capture as much as 20% of total grocery retail by 2025, which indicates plenty of growth opportunity for food retailers in the next few years. But while grocers that offer delivery have increased revenue by 15.8% — 30% higher than pre-launch estimates — ...

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Shipping Efficiency: How To Create Unified Systems, From Leveraging Stores To Automating Warehouses SHIPPING EFFICIENCY: HOW TO CREATE UNIFIED SYSTEMS, FROM LEVERAGING STORES TO AUTOMATING WAREHOUSES

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Feb 05, 2020

Boosting shipping efficiency has become a key business imperative in retail since Amazon redefined consumer expectations about delivery times and guarantees. Achieving greater efficiency requires a comprehensive approach that includes examining a wide array of strategies and technologies to find the...

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Enhancing BOPIS Fulfillment ENHANCING BOPIS FULFILLMENT

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Feb 05, 2020

Consumers are making their voices heard loud and clear about buy online, pick up in-store (BOPIS). Pickup efficiency is cited by three out of four customers as influential to whether they buy a product, and 40% say they would try BOPIS to avoid waiting in lines. Statistics like this send a clear mes...

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Enhance BOPIS Operations With Expanded Fulfillment Options ENHANCE BOPIS OPERATIONS WITH EXPANDED FULFILLMENT OPTIONS

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Feb 05, 2020

Consumers generally choose BOPIS because they don't want to pay a shipping charge and/or because going to the store is relatively easy. Their expectation is that they will get their order sooner than if they shipped the item to their home and that pickup will be fast, allowing them to enter the stor...

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Voices Of Retail: How To Thrive In The New Digital Age VOICES OF RETAIL: HOW TO THRIVE IN THE NEW DIGITAL AGE

whitepaper

Feb 05, 2020

Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frict...

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Email Marketing Trends for 2020: Unproven Opportunities EMAIL MARKETING TRENDS FOR 2020: UNPROVEN OPPORTUNITIES

blog article

Feb 04, 2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current ...

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How Visitor Analytics Can Up Your B2B Marketing Game HOW VISITOR ANALYTICS CAN UP YOUR B2B MARKETING GAME

blog article

Feb 04, 2020

For marketers today, website analytics make up a significant portion of how they measure and report on website and other campaign performance. Those traditional web analytics such as the kind Google Analytics and similar tools offer can tell you a lot about the numbers behind a website: how many peo...

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How to Power Your B2B Marketing with Artificial Intelligence HOW TO POWER YOUR B2B MARKETING WITH ARTIFICIAL INTELLIGENCE

blog article

Feb 04, 2020

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites just to name a few. With so many great applications, it&r...

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Top 5 Digital Trends Shaping the Future of Marketing TOP 5 DIGITAL TRENDS SHAPING THE FUTURE OF MARKETING

blog article

Feb 03, 2020

Digital marketing moves at a supersonic speed these days. Whether it’s how you set up your website, write your business emails, engage your fans on social media, be on your toes always because things change fast. Tactics that worked like a charm yesterday might be ineffective today. New tools,...

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Telling The Story of Customer Success with Content Marketing TELLING THE STORY OF CUSTOMER SUCCESS WITH CONTENT MARKETING

blog article

Feb 03, 2020

With over 20 years of experience in the high-tech field, Armaly found early on that he has an affinity for customer needs and their business goals that revolve around the software in which they invest. During his earlier roles in sales, he found that it’s one thing to sell and demo software, b...

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How to Make Content SEO Friendly HOW TO MAKE CONTENT SEO FRIENDLY

blog article

Feb 01, 2020

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google in...

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7 Top Digital Marketing Trends For 2020 7 TOP DIGITAL MARKETING TRENDS FOR 2020

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Jan 30, 2020

Shoppable Posts, Personalisation, Stories, Video, Chatbots, AI and Interactive Content.

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The Battle for Traffic through SEO and Social Media Marketing THE BATTLE FOR TRAFFIC THROUGH SEO AND SOCIAL MEDIA MARKETING

blog article

Jan 28, 2020

You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, exp...

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The future of email marketing: Trends and Predictions for 2020 THE FUTURE OF EMAIL MARKETING: TRENDS AND PREDICTIONS FOR 2020

blog article

Jan 28, 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to USD$44 as your ROI. This is 44 times more than other marketing channels like TV ads. Although email ...

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Transform Your Marketing Automation Software With AI TRANSFORM YOUR MARKETING AUTOMATION SOFTWARE WITH AI

blog article

Jan 27, 2020

Your Marketing Automation platform does a good job of helping marketers automate their processes, run targeted campaigns and achieve their business goals. Adding the power of AI to your Marketing Automation platform can take it to the next level and help your clients do more! Marketing automation ma...

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CONVERSION RATE OPTIMIZATION TACTICS YOU SHOULDN’T IGNORE CONVERSION RATE OPTIMIZATION TACTICS YOU SHOULDN’T IGNORE

blog article

Jan 27, 2020

A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This! When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (U...

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Introduction: What Brand Awareness Really Means for Content Marketers INTRODUCTION: WHAT BRAND AWARENESS REALLY MEANS FOR CONTENT MARKETERS

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Jan 27, 2020

Learn how to identify what your audience truly craves, stand out from the competition, and build an incredible content strategy framework and content calendar.

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Technology and Artificial Intelligence Rule Online selling the art of digital marketing TECHNOLOGY AND ARTIFICIAL INTELLIGENCE RULE ONLINE SELLING THE ART OF DIGITAL MARKETING

blog article

Jan 27, 2020

The latest technology plays a vital role in these days. Some time back, we were not familiar with words like Artificial Intelligence (AI), Digital Marketing (DM), Machine Learning, Deep Learning, and Natural Languages Processing (NLP). These words become very popular and you can hear these words fro...

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How to Use Digital Marketing For Brand Awareness? HOW TO USE DIGITAL MARKETING FOR BRAND AWARENESS?

blog article

Jan 27, 2020

When you get a chance to know a new friend, what is the first thing that you like to discover? It can be about their hobbies, passions, likes and dislikes, and more. You may pay attention to how they speak, what they like to talk about, and what stuff gets them excited. The above mentioned are some ...

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How to start a social media marketing world business using intelligent AI for affiliate marketing HOW TO START A SOCIAL MEDIA MARKETING WORLD BUSINESS USING INTELLIGENT AI FOR AFFILIATE MARKETING

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Jan 26, 2020

PromoRepublic is a service that helps freelancers and marketing agencies to create high-quality content for social networks. Their service provides a calendar of content ideas that helps in creating stunning social media posts based on holidays, trends, events and more.

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How AI and Machine Learning Are Changing B2B Marketing in 2020 HOW AI AND MACHINE LEARNING ARE CHANGING B2B MARKETING IN 2020

blog article

Jan 25, 2020

Humankind goes to Mars, produced the first artificial heart, and the team at Leadfeeder is forever lost on the quest to invent the world’s first automated lead generation software for B2B companies. Or, so we like to do in our spare time. You know, as a hobby. In a world oversimplified by hash...

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Social Media Marketing - How To Improve Your Marketing SOCIAL MEDIA MARKETING - HOW TO IMPROVE YOUR MARKETING

video

Jan 23, 2020

If you are wondering if your small business needs a legit social media strategy as well as a social media management, you're in the right place. Despite the huge part that social media plays in all of our lives, there are still small businesses that are hesitant to embrace social media managemen...

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4 Factors That Will Affect Marketing Automation In 2020 4 FACTORS THAT WILL AFFECT MARKETING AUTOMATION IN 2020

blog article

Jan 23, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much. And when we find a simpler, easier way to do ...

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How Mobile App Is Fueling Digital Marketing? HOW MOBILE APP IS FUELING DIGITAL MARKETING?

blog article

Jan 22, 2020

In the 21st century where science and technology are stepping towards the peak, every normal citizen has got a mobile phone on their hands. On the one side, mobile phones have helped to connect peoples all around the globe. However, on the other side, it defines new market products via various appli...

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How to Use LinkedIn for Business Marketing HOW TO USE LINKEDIN FOR BUSINESS MARKETING

blog article

Jan 22, 2020

LinkedIn is a unique social media platform that was built for aspiring students, keen professionals, and businesses of all industries and sizes. From a user’s perspective, it is a space to grow their network, gather or provide information, and expand their career. For businesses, LinkedIn is a...

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How to use content to close deals - Align marketing and sales HOW TO USE CONTENT TO CLOSE DEALS - ALIGN MARKETING AND SALES

video

Jan 21, 2020

Cognism's Campaign Marketing Manager, Liam, discusses 5 different ways you can use content to close deals!

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How to Build Your Email List with Instagram Giveaways HOW TO BUILD YOUR EMAIL LIST WITH INSTAGRAM GIVEAWAYS

blog article

Jan 21, 2020

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a br...

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HOW TO BUDGET FOR YOUR CONTENT MARKETING IN 2020 HOW TO BUDGET FOR YOUR CONTENT MARKETING IN 2020

blog article

Jan 21, 2020

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as w...

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Digital Marketing vs. Content Marketing: What You Need to Know DIGITAL MARKETING VS. CONTENT MARKETING: WHAT YOU NEED TO KNOW

blog article

Jan 20, 2020

Internet technologies and social media largely contributed to the revolution that marketing has been undergoing for at least a decade. You have probably heard such terms as digital marketing, content marketing and SMM, and, most likely, used them interchangeably. However, there is a striking differe...

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CRM and Marketing Automation - Grow Your Business With Act CRM AND MARKETING AUTOMATION - GROW YOUR BUSINESS WITH ACT

video

Jan 20, 2020

Looking for Sales & Marketing Software for your business? You know - CRM and Marketing Automation Tools that won’t be a costly drain on your budget. Where they work perfectly together and information flows seamlessly between the two systems. Then you need to check out Act! Growth Suite the...

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What Are The Digital Marketing Trends For 2020? WHAT ARE THE DIGITAL MARKETING TRENDS FOR 2020?

blog article

Jan 20, 2020

The 2020 Digital Marketing trends are all about feeding into this need; while at the same time moulding your brand’s uniqueness to ensure that it sticks out in today’s relentless battle for attention. We’ll share a brief overview of the newest in Digital Marketing, covering trends ...

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5 SEO Trends for 2020: How is Search Engine Optimisation Changing? 5 SEO TRENDS FOR 2020: HOW IS SEARCH ENGINE OPTIMISATION CHANGING?

blog article

Jan 20, 2020

Did you know that Google makes thousands of changes to its search algorithms every year? In June 2019, for example, the search engine giant revealed that it had made over 3,200 algorithm alterations in the previous twelve months. This equates to around 9 changes a day. While it’s often said th...

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TOP 4 SOCIAL MEDIA PLATFORMS TO PROMOTE YOUR WHITEPAPER TOP 4 SOCIAL MEDIA PLATFORMS TO PROMOTE YOUR WHITEPAPER

blog article

Jan 17, 2020

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on! There is no better way to do this than writing a whitepaper. According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as...

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How to Super-Personalize Emails Using AI HOW TO SUPER-PERSONALIZE EMAILS USING AI

blog article

Jan 16, 2020

It seems like we are all constantly flooded with overly manufactured, impersonal emails. Thousands of generic emails get sent out each day, all written with seemingly little regard for who we are as people. Likely, though, even the companies sending these emails know that their annoying surplus of c...

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How to Leverage First-Party Data to Boost PPC Performance HOW TO LEVERAGE FIRST-PARTY DATA TO BOOST PPC PERFORMANCE

blog article

Jan 16, 2020

PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines to manage, the need to incorporate valuable first-party data to feed machine...

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What Is Marketing Automation And How Can It Benefit Your Business? WHAT IS MARKETING AUTOMATION AND HOW CAN IT BENEFIT YOUR BUSINESS?

blog article

Jan 16, 2020

Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation all...

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Mastering Content Marketing - Connect with Tomorrow MASTERING CONTENT MARKETING - CONNECT WITH TOMORROW'S B2B CONSUMER

video

Jan 15, 2020

We could all use more empathy in our lives. The ability to think about the world from someone else’s point of view isn’t a nice-to-have or even an aspirational quality for content marketers. It’s absolutely critical. Our jobs revolve around our ability to understand consumers&rsquo...

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SEO and SEM: Which one is Better to Increase the Traffic to Your Website? SEO AND SEM: WHICH ONE IS BETTER TO INCREASE THE TRAFFIC TO YOUR WEBSITE?

blog article

Jan 15, 2020

In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have a local or global business, there are chances that people are looking for your business’ products or services. Y...

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TOP 10 PREDICTIVE AI MARKETING TOOLS FOR 2020 TOP 10 PREDICTIVE AI MARKETING TOOLS FOR 2020

blog article

Jan 14, 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they wave forward towards shaping the future of the advertising industry as a whole. If AI and marketing are stated as the "future"...

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Strongly Consider Social Media, Digital Marketing Outsourcing STRONGLY CONSIDER SOCIAL MEDIA, DIGITAL MARKETING OUTSOURCING

video

Jan 14, 2020

We live and breathe public relations, media relations and social media as part of an integrated marketing strategy that helps businesses maximize their everyday efforts. SG3 Communications, a PR agency, is built on decades of real-world marketing, journalism, marketing PR consulting, social media, a...

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9 SEO Benefits for the Businesses 9 SEO BENEFITS FOR THE BUSINESSES

blog article

Jan 14, 2020

The SEO positioning helps us improve our brand visibility and bring quality traffic to our website. But these are just some of the SEO benefits for your business; there are many more. Although today we are only going to talk about some of them, because otherwise we do not finish or read the post, le...

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4 Marketing Automation Tools for SMB Success in 2020 4 MARKETING AUTOMATION TOOLS FOR SMB SUCCESS IN 2020

blog article

Jan 14, 2020

Marketing automation isn't a thing of the future it's very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. In orde...

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7 CLEVER STRATEGIES FOR SCALABLE B2B LEAD GENERATION IN 2020 7 CLEVER STRATEGIES FOR SCALABLE B2B LEAD GENERATION IN 2020

blog article

Jan 13, 2020

That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According to Hubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don&#...

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BrandOver - Social Media Marketing Tool For Brands BRANDOVER - SOCIAL MEDIA MARKETING TOOL FOR BRANDS

video

Jan 13, 2020

Discover QuickPost, a tool dedicated to generate User Generated Content for your brand on social media !

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How to Succeed in Personal Branding on Social Media HOW TO SUCCEED IN PERSONAL BRANDING ON SOCIAL MEDIA

blog article

Jan 13, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But before...

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7 Reasons You Need to Follow a Digital Marketing Strategy In 2020 7 REASONS YOU NEED TO FOLLOW A DIGITAL MARKETING STRATEGY IN 2020

blog article

Jan 11, 2020

The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where if you want your business to thr...

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How To Evaluate Social Media Analytics HOW TO EVALUATE SOCIAL MEDIA ANALYTICS

blog article

Jan 10, 2020

Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques and tools that brands need to succeed. It includ...

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Why Paradox Marketer is your best bet to learn Digital Marketing in 2020? WHY PARADOX MARKETER IS YOUR BEST BET TO LEARN DIGITAL MARKETING IN 2020?

video

Jan 09, 2020

If Digital Marketing is the field you want to build a career in, join Paradox Marketer, India’s first Marketing Science Academy. At Paradox, we train you to become real digital marketing scientists by providing hands-on practical training, not just theoretical knowledge. There’s no other...

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Three Ways to Use Chat Marketing For B2B Marketing THREE WAYS TO USE CHAT MARKETING FOR B2B MARKETING

blog article

Jan 09, 2020

Chat Marketing is certainly popular among B2C companies, but that doesn’t mean it’s non-existent among B2B industries, or that it can’t be helpful. In fact, one study shows that just 74 percent of B2C companies use live chat for sales, while 85 percent of B2B companies do the same ...

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Social Media Lead Generation Hyper-Scaled by an AI enabled Contact Solution SOCIAL MEDIA LEAD GENERATION HYPER-SCALED BY AN AI ENABLED CONTACT SOLUTION

video

Jan 09, 2020

All-in-one lead engagement solution for automotive business in the arena of Social Media Advertisement. SimpSocial comes with all the tools your business needs to succeed when it comes to customer engagement. Whether you need a contact center, bulk sms, sales dialer, or call tracking, SimpSocial has...

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Best Advanced Techniques to Generate Leads with Social Media in 2020 BEST ADVANCED TECHNIQUES TO GENERATE LEADS WITH SOCIAL MEDIA IN 2020

blog article

Jan 09, 2020

Social media is becoming essential in our lives every passing day. It has become unavoidable, and it has also opened a new field of marketing. It has made it easier to reach your customers and be in touch with them more than ever. It has also made it easier for the customers to reach out to the bran...

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Content Marketing Revolution: SEO Guide the Best Ways to Turn your Website into a Search Engine Friendly CONTENT MARKETING REVOLUTION: SEO GUIDE THE BEST WAYS TO TURN YOUR WEBSITE INTO A SEARCH ENGINE FRIENDLY

blog article

Jan 09, 2020

In 2020, the best way to attract customers and grow businesses will directly relate to building an audience. And the best way to build an audience is to create content (the most valuable content). The content and SEO both things go together. Without consistent submission of content, your website can...

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4 Things to Consider when Migrating Marketing Automation Solutions 4 THINGS TO CONSIDER WHEN MIGRATING MARKETING AUTOMATION SOLUTIONS

blog article

Jan 08, 2020

Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you de...

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How to Take the Guesswork Out of Content Marketing With AI HOW TO TAKE THE GUESSWORK OUT OF CONTENT MARKETING WITH AI

blog article

Jan 07, 2020

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. The tool uses natural language processing to analyze competitors. It also uses machine learning to tell you how well content on competitor sites is performing. The result? You take the guesswo...

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Top 10 SEO Trends for 2020 that every Business Needs to Know TOP 10 SEO TRENDS FOR 2020 THAT EVERY BUSINESS NEEDS TO KNOW

blog article

Jan 07, 2020

In the present digital age, where online competition is at its peak, and individuals across the globe are launching their websites every other day, it is high time you rethink your overall Content Marketing Strategy and invest in Search Engine Optimization (SEO) techniques. You need to ensure that y...

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How to Share Details About Social Media Marketing HOW TO SHARE DETAILS ABOUT SOCIAL MEDIA MARKETING

blog article

Jan 07, 2020

When it comes to sharing information on the web, very few other methods work better than social media, especially if you want something to go as viral as possible. This is why social media marketing is so important, so much so that there are even services that all you to do things like buy tiktok he...

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10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020 10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020

blog article

Jan 07, 2020

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, ...

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What if digital marketing collapses in 2020? WHAT IF DIGITAL MARKETING COLLAPSES IN 2020?

video

Jan 06, 2020

Simon Poulton shared a fascinating insight into the future of digital marketing. Digital Marketing will never go away, but the transformation is happening now.

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4 digital marketing tips to take your business to the next level in 2020 4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020

blog article

Jan 06, 2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape. I've been both an entrepr...

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How Digital Marketers Are Leveraging AI Tools And Automation In Advertising HOW DIGITAL MARKETERS ARE LEVERAGING AI TOOLS AND AUTOMATION IN ADVERTISING

blog article

Jan 06, 2020

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways’ saree-clad chatbot Disha, to Amazon and Flipkart’s shopping assistants, to Instagram’s algorithm-backed advertisements,...

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How To Start Your First SEO Business and Scale HOW TO START YOUR FIRST SEO BUSINESS AND SCALE

video

Jan 05, 2020

After being in the SEO industry for over four years and creating a successful $300,000 a year business with MASSIVE client results, I've finally decided to share my secrets on how I started and scaled my business and how you can too.

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How to Implement Data Science in Your 2020 Marketing Plan HOW TO IMPLEMENT DATA SCIENCE IN YOUR 2020 MARKETING PLAN

blog article

Jan 05, 2020

Implementing data science is no Houdini act, but you do need to know a few tricks of the trade. Your 2020 marketing plan is the foundation for the year’s success. You need to make sure you’re properly implementing data science in your marketing efforts. Here’s the information you n...

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Marketing Automation and Customer Service: How are they Connected? MARKETING AUTOMATION AND CUSTOMER SERVICE: HOW ARE THEY CONNECTED?

blog article

Jan 05, 2020

Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things e...

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20 Marketing and PR Tips for 2020 20 MARKETING AND PR TIPS FOR 2020

blog article

Jan 03, 2020

We are about to embark on a new decade. During the next ten years, we will see marketing and public relations evolve. How we share messages and distribute content is going to change. Here I will share some sure-fire tips on how to start your 2020 marketing and public relations initiatives with a ban...

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Why Digital Marketing is the best career choice? WHY DIGITAL MARKETING IS THE BEST CAREER CHOICE?

video

Jan 02, 2020

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.

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5 WAYS INFLUENCER MARKETING WILL EVOLVE IN 2020 5 WAYS INFLUENCER MARKETING WILL EVOLVE IN 2020

blog article

Jan 02, 2020

With estimates predicting that influencer marketing spending might double in 2020 route to becoming a projected $15 billion market by 2022 it’s a good bet that influencers will be moving further up the priority lists of many brand marketers. Importantly, this growth will come from brands inves...

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How to Create a Voice Marketing Funnel With Alexa Flash Briefings HOW TO CREATE A VOICE MARKETING FUNNEL WITH ALEXA FLASH BRIEFINGS

blog article

Jan 01, 2020

Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the most rapidly adopted consumer technology in history, with one i...

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What Can You Expect in Social Media Marketing in 2020 – Stats, Facts, and Tips WHAT CAN YOU EXPECT IN SOCIAL MEDIA MARKETING IN 2020 – STATS, FACTS, AND TIPS

blog article

Jan 01, 2020

Since inception, social media has been in constant change. Algorithms for organic reach in marketing have nearly disappeared, new platforms have arisen, old platforms have lost user attention, and more. What’s ahead for social media marketing in 2020 we’ve got stats, facts, predictions, ...

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How Digital Marketing Will Change in 2020 HOW DIGITAL MARKETING WILL CHANGE IN 2020

video

Dec 30, 2019

How Digital Marketing Will Change in 2020 (You're Not Going to Like It) | Everything's changing in 2020. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, e...

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What are the various benefits of using social media? WHAT ARE THE VARIOUS BENEFITS OF USING SOCIAL MEDIA?

blog article

Dec 28, 2019

The benefits of social media are more significant and broader than you think. Considering that there are three millions of businesses in the whole world. So who follows social media, what can it yield to you? The statistics are more than you can imagine and understand. Large and global connections f...

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Content Holidays to Include in Your 2020 Social Media Strategy CONTENT HOLIDAYS TO INCLUDE IN YOUR 2020 SOCIAL MEDIA STRATEGY

blog article

Dec 26, 2019

There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with pe...

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Why Digital Marketing is Important? WHY DIGITAL MARKETING IS IMPORTANT?

blog article

Dec 25, 2019

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniqu...

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Why Tech Startups Should Emphasize Content Marketing WHY TECH STARTUPS SHOULD EMPHASIZE CONTENT MARKETING

blog article

Dec 25, 2019

Content marketing is useful for any business looking to get more exposure and favorable results. In this case, startups should not only put their focus on it, but make it a point to have a comprehensive content marketing guide for a more successful venture. Content marketing encompasses several form...

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AI Changing Digital Marketing AI CHANGING DIGITAL MARKETING

blog article

Dec 24, 2019

AI Changing Digital Marketing? You might or might not know it yet, however Artificial Intelligence (AI) is rapidly becoming more central to the daily digital world, and the advertising and marketing world is no exception. While the idea of AI may evoke bad 60’s sci-fi with futuristic robots, i...

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5 Ways Predictive Analytics Is Improving Digital Marketing 5 WAYS PREDICTIVE ANALYTICS IS IMPROVING DIGITAL MARKETING

blog article

Dec 23, 2019

Digital marketers are continually challenged to offer the most relevant content to customers. If you fail to do that, people will likely scroll past social media content, not open emails, ignore banner ads, and so on. When predictive analytics has a customer-centric focus, you learn things that may ...

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How Machine Learning and AI can Improve Your Email Marketing Campaigns HOW MACHINE LEARNING AND AI CAN IMPROVE YOUR EMAIL MARKETING CAMPAIGNS

blog article

Dec 22, 2019

Marketers and entrepreneurs strive to personalize emails in the quest for relevance. This is not new to seasoned marketers, who have been using marketing automation platforms to create customer journeys or leveraging segmentation and/or personas. This is a good usage of data and tools, but it simply...

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Why Your Business need Outsourcing Lead Generation in 2020 WHY YOUR BUSINESS NEED OUTSOURCING LEAD GENERATION IN 2020

blog article

Dec 22, 2019

Has your sales funnel dried up ? Is your sales team started losing hope on new sales leads ? If your calendar is empty ? Is your marking budget major expense ? If yes then your business needs Outsourcing lead generation. In 2020 with change growing technology and more use of social media by prospect...

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How to Create a Content Marketing Strategy That Actually Works HOW TO CREATE A CONTENT MARKETING STRATEGY THAT ACTUALLY WORKS

blog article

Dec 21, 2019

Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods such as billboards and television advertisements and they e...

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Brick-And-Mortar Loyalty: How Brand And In-Store Engagement Strategies Go Hand In Hand BRICK-AND-MORTAR LOYALTY: HOW BRAND AND IN-STORE ENGAGEMENT STRATEGIES GO HAND IN HAND

whitepaper

Dec 20, 2019

Retailers are graduating from traditional retail practices, aiming instead to achieve the best quality service through the most desirable, unified digital and in-store capabilities. But most of retailers' next-generation capabilities remain in the strategic phase—they will unfold in 2019 leading int...

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How Digital Marketing Benefits Your Business? HOW DIGITAL MARKETING BENEFITS YOUR BUSINESS?

video

Dec 19, 2019

When it comes to the success of an online business, digital marketing plays an important role. With an effective digital marketing campaign, you can reach the target customers easily and get access to the global market.

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How to Use Video to Increase Engagement in Email Marketing HOW TO USE VIDEO TO INCREASE ENGAGEMENT IN EMAIL MARKETING

blog article

Dec 19, 2019

For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome. Instead, we’ve gotten animate...

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Influencer Marketing Predictions for 2020 INFLUENCER MARKETING PREDICTIONS FOR 2020

blog article

Dec 19, 2019

Influencer marketing is one of the most dynamic industries that brands continuously leverage to expand their awareness and reputation. Just like most digital marketing industries, the influencer marketing environment is rapidly changing and growing. As an entrepreneur, marketer, or CEO, you should d...

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What WHAT'S THE BEST SOCIAL MEDIA PLATFORM TO MARKET YOUR STARTUP?

blog article

Dec 18, 2019

It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we wou...

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How To Promote Events on Social Media HOW TO PROMOTE EVENTS ON SOCIAL MEDIA

video

Dec 18, 2019

In this video, Nichole (owner of AIM Social) explains how to use social media to promote your events!

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WHAT IS THE MOST TRUSTED SOCIAL MEDIA PLATFORM IN B2B? WHAT IS THE MOST TRUSTED SOCIAL MEDIA PLATFORM IN B2B?

blog article

Dec 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself whether B2B brand or thought leader is ...

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3 Ways to Perfect Your Email Marketing for Christmas 3 WAYS TO PERFECT YOUR EMAIL MARKETING FOR CHRISTMAS

blog article

Dec 17, 2019

Despite enduring difficult times over the past few years, retailers have been buoyed by better than expected Black Friday sales. But brands must take different approaches to their Christmas marketing strategies to ensure their festive campaigns are successful and resonate in the right way with custo...

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3 Keys to Getting Started with Marketing Automation 3 KEYS TO GETTING STARTED WITH MARKETING AUTOMATION

video

Dec 17, 2019

Marketing automation isn't just a tool, it's a whole new way of marketing. Watch this video with Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of "Marketing Automation for Dummies," to see how to get started.

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5 Marketing Automation Tactics to Automate your Lead Generation Strategy 5 MARKETING AUTOMATION TACTICS TO AUTOMATE YOUR LEAD GENERATION STRATEGY

blog article

Dec 17, 2019

Marketing is exceptional it comprises both highly creative tasks and extremely repetitive ones. The latter demand pretty much no decision-making, no profound analysis; all they need is straightforward action. Considering that we’re living in the age of Machine Learning, it’s safe to assu...

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Marketing Automation Systems: A new age of marketing technology MARKETING AUTOMATION SYSTEMS: A NEW AGE OF MARKETING TECHNOLOGY

blog article

Dec 17, 2019

As the quantity of customer data flowing into your business continues to grow, automating aspects of your enterprise's processes has become a commercial imperative. One key area to focus this development upon is marketing. Your cloud deployment has already brought several benefits to your compan...

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7 Steps to Start a Complete and Powerful Inbound Marketing Program 7 STEPS TO START A COMPLETE AND POWERFUL INBOUND MARKETING PROGRAM

blog article

Dec 16, 2019

Knowing why to use inbound marketing is one thing. Knowing how to start implementing inbound marketing is another. It’s not something you simply jump into, so we’ve broken it down into 7 steps. Some of these involve time and effort; nothing worthwhile is ever easy, right? Other steps are...

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How to Rock Omnichannel Customer Support HOW TO ROCK OMNICHANNEL CUSTOMER SUPPORT

blog article

Dec 16, 2019

Modern customers are demanding, impatient and they heavily rely on mobile devices, which is a challenge for traditional customer support. To win their hearts, companies must adopt an omnichannel approach. What is it and how to rock it? Anna has bought a pair of shoes in a popular online shop. She wa...

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5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence 5 WAYS TO INCREASE GOOGLE ANALYTICS EFFECTIVENESS WITH IP ADDRESS INTELLIGENCE

whitepaper

Dec 16, 2019

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this w...

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Retail And AI: How Artificial Intelligence Is Changing The Industry RETAIL AND AI: HOW ARTIFICIAL INTELLIGENCE IS CHANGING THE INDUSTRY

whitepaper

Dec 16, 2019

Today, most retailers are drowning in data, but they aren't necessarily using it to the best of their advantage. Enter artificial intelligence (AI) to bridge the gap between the volume of data available and the correct interpretation of that data for strategic business decisions. With retail challen...

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7 Steps to Great Email Marketing 7 STEPS TO GREAT EMAIL MARKETING

infographic

Dec 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ...

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How to Use Content Marketing to Win over Anyone HOW TO USE CONTENT MARKETING TO WIN OVER ANYONE

blog article

Dec 15, 2019

Getting people to listen to you is one thing. Getting them to take action is a whole different piece of the pie. Motivating a lead to take action or to make a purchase is not typically something that happens at the drop of a hack. You must nurture your clients and figure out what exactly gets them e...

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How to Increase Your Website’s Traffic & SEO in 2020 HOW TO INCREASE YOUR WEBSITE’S TRAFFIC & SEO IN 2020

blog article

Dec 15, 2019

Before I begin, let me warn you that this article is not going to reveal any magical tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post is not about any very high-level stuff. Ins...

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2020 MARKETING OUTLOOK 2020 MARKETING OUTLOOK

whitepaper

Dec 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

blog article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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6 Social Media Predictions for 2020 6 SOCIAL MEDIA PREDICTIONS FOR 2020

infographic

Dec 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, et...

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The Digital Marketing Trends Of 2020 THE DIGITAL MARKETING TRENDS OF 2020

video

Dec 13, 2019

The Digital Marketing Trends 2020 you need to look out for - all in 1 video. I go over the 6 main social media trends 2020 so you know what to stay on top of. If you are in the online marketing niche, you know that things change rapidly. A digital marketing trends that was working today might not be...

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Seven predictions for Influencer Marketing in 2020 SEVEN PREDICTIONS FOR INFLUENCER MARKETING IN 2020

blog article

Dec 13, 2019

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram removing likes, and from the rise of virtual influencers to new legislation from the ASA and the CMA. However, while these updates within the digital space have b...

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How to Dominate SERPS by Focusing on Topics Instead of Keywords HOW TO DOMINATE SERPS BY FOCUSING ON TOPICS INSTEAD OF KEYWORDS

blog article

Dec 12, 2019

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics. That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO. While I think that k...

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Top eight SEO trends for 2020 TOP EIGHT SEO TRENDS FOR 2020

blog article

Dec 12, 2019

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. Whil...

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How to Optimize For Google’s E A T Algorithm HOW TO OPTIMIZE FOR GOOGLE’S E A T ALGORITHM

video

Dec 12, 2019

How to Optimize For Google’s E-A-T Algorithm | Google made a big change with their medic update. The medic update stops people who don't have authority on a certain topic from ranking really well. Good example of this, I'm a marketer. If I write on surgeries and how you can cure yourse...

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The world THE WORLD'S GONE DIGITAL. HAS YOUR LOCALIZATION TEAM (REALLY)?

whitepaper

Dec 12, 2019

If you're a localization expert, digital's hyper-speed demands pose a particular challenge. Can't translate a blog post right this second? Marketing might decide to circumvent your team. How can you deliver the quality you want, at the speed they need? Read our guidebook "Six (and a Half) Proven Way...

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Digital Marketing Self Assesment : Transform The Way You Engage Customers DIGITAL MARKETING SELF ASSESMENT : TRANSFORM THE WAY YOU ENGAGE CUSTOMERS

whitepaper

Dec 12, 2019

Marketers are increasingly looking to know their customers, personalize each interaction based on their behavior and engage with them on their channel of choice. With Salesforce's Digital Marketing Self-Assessment, you’ll be able to evaluate your company across four key dimensions: strategy, custome...

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Our organization is global How can you communicate like a local? OUR ORGANIZATION IS GLOBAL HOW CAN YOU COMMUNICATE LIKE A LOCAL?

whitepaper

Dec 12, 2019

Your global brand is unified, consistent. But to truly connect with global customers, your brand voice must sound fluent and familiar. Localization partners offer what mere translation cannot: the expertise to tweak your brand voice to click with customers worldwide. Read our buyer's guide, "Localiz...

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How to drive growth through marketing automation HOW TO DRIVE GROWTH THROUGH MARKETING AUTOMATION

blog article

Dec 11, 2019

Small and growing businesses around the world need a system in place like marketing automation that will ensure they are getting the most value from every lead that enters their pipeline. We understand that; we’ve been there, and we know how important it is to nurture your leads effectively. A...

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Instant Chatbot Messaging vs. Email Marketing INSTANT CHATBOT MESSAGING VS. EMAIL MARKETING

video

Dec 11, 2019

The new trending vibe in the world of communication is the game of Instant Chatbot Messaging. This Chatbot technology, developed over the last few years is an absolute blast with incredible open rates. Think about this... Email Marketing open rate averages between 10-30% if you're lucky. Meaning...

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Using data to create better lead-generating emails USING DATA TO CREATE BETTER LEAD-GENERATING EMAILS

blog article

Dec 11, 2019

When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling. To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred hyper-personalized emails ...

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6 Simple Guidelines to Apply When Crafting Blog Content for SEO 6 SIMPLE GUIDELINES TO APPLY WHEN CRAFTING BLOG CONTENT FOR SEO

blog article

Dec 11, 2019

Blogging is now a crucial part of content and digital strategy. Here are 6 simple tips for anyone to get the most out of their content strategy. Do you remember the first time you ever stumbled upon a blog? They are such a ubiquitous feature of the internet landscape today that many people forget th...

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5 Tips to Boost Your LinkedIn Lead Gen Efforts in 2020 5 TIPS TO BOOST YOUR LINKEDIN LEAD GEN EFFORTS IN 2020

blog article

Dec 10, 2019

Eighty-nine percent of B2B marketers look to LinkedIn for their lead generation efforts, many of whom report that the platform helps them generate two times (2x) the number of leads compared to the next highest social channel. Specifically helping drive these responses are LinkedIn’s Lead Gen ...

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Email Marketing Best Practices EMAIL MARKETING BEST PRACTICES

video

Dec 10, 2019

Here's the truth: Email marketing has changed a lot! Email marketing in 2020 is still a great strategy to grow your online business. But the rules have changed. The good news is that you can get great results and build a six-figure and seven-figure online business in 2020 even if you have a smal...

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10 Important 2020 SEO Trends You Need to Know 10 IMPORTANT 2020 SEO TRENDS YOU NEED TO KNOW

blog article

Dec 10, 2019

It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year here at Search Engine Journal. This year, I asked 58 of toda...

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10 Tips to Beat Your Competitor’s Social Media Strategy 10 TIPS TO BEAT YOUR COMPETITOR’S SOCIAL MEDIA STRATEGY

blog article

Dec 10, 2019

It’s more difficult than ever for businesses to compete online. Paid marketing costs are increasing due to rising competition and ad saturation. At the same time, shorter attention plans are making it difficult to stand out with organic (free) traffic. To succeed in today’s environment, ...

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Why Technical SEO & On-Site SEO Are Rarely Enough WHY TECHNICAL SEO & ON-SITE SEO ARE RARELY ENOUGH

blog article

Dec 09, 2019

Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your site quickly and efficiently. Having poor technical SEO while the rest of your site is optimized is like driving a shiny new Lamborghini without an engine. On-site or on-page SEO r...

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How To Be Unskippable - The Past, Present & Future of Video Advertising HOW TO BE UNSKIPPABLE - THE PAST, PRESENT & FUTURE OF VIDEO ADVERTISING

blog article

Dec 06, 2019

YouTube advertising is quickly becoming a huge part of an online advertisers digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these questions for you. You pay your monthly subscription fee, get access to a ridiculous amount of...

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Conversational Marketing Explained CONVERSATIONAL MARKETING EXPLAINED

blog article

Dec 06, 2019

Conversational marketing is focused on real-time conversations. What’s more, Drift’s definition stresses out that this approach is used to move the customers through the marketing and sales funnels as quickly as possible. In other words, conversational marketing is used to boost the sale...

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5 Success Tips for Synergizing PPC & CRO 5 SUCCESS TIPS FOR SYNERGIZING PPC & CRO

blog article

Dec 05, 2019

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine...

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4 Steps To Implement Live Streaming In Your Video Marketing Strategy 4 STEPS TO IMPLEMENT LIVE STREAMING IN YOUR VIDEO MARKETING STRATEGY

blog article

Dec 05, 2019

Videos are one of the most effective mediums for marketing, in fact, they generate 1200% more engagement than text with images, according to IMPACT. Among various formats of videos, live streaming is in demand. Live streaming involves less rehearsal and editing, hence it is seen as more authentic an...

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

blog article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

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Four Content Optimisation Tips to Help Your Business Stand Out FOUR CONTENT OPTIMISATION TIPS TO HELP YOUR BUSINESS STAND OUT

blog article

Dec 04, 2019

Content marketing basically refers to the development, planning, and management of content that is written. This plays a vital role in attracting customers to read through the content and have a satisfactory experience. Engaging content lures users to create a positive impression about your business...

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The Current Trends of Digital Marketing in 2020 THE CURRENT TRENDS OF DIGITAL MARKETING IN 2020

blog article

Dec 02, 2019

Digital marketing is one of the current trends that never go old or be outdated. The development of technology is the forerunner to the advancement of digital marketing and both go hand in hand, irrespective of time and trend. However, considering the current state it can be wholly acknowledged that...

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Content Marketing Tips Automation CONTENT MARKETING TIPS AUTOMATION

video

Dec 02, 2019

Content Marketing Automation is a content marketing strategy which is the front end to your business. It is the creation of content of good/high quality that drives your brand and your sales.

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Retargeting & Remarketing – Why It’s Essential for Marketing Strategy RETARGETING & REMARKETING – WHY IT’S ESSENTIAL FOR MARKETING STRATEGY

blog article

Dec 02, 2019

Digital marketers and online business owners need to identify and implement effective marketing strategies for their brands. And even though they do their very best to reel in as many customers as they can, attaining a 100% retention or conversion rate is not possible. It’s always been about r...

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How to Improve Your Email Marketing Strategy? HOW TO IMPROVE YOUR EMAIL MARKETING STRATEGY?

blog article

Dec 02, 2019

If content is king, then email marketing is queen. There are many businesses that fail to understand the true potential of email marketing. After a few emails that receive no engagement, plenty of marketers label their activity as ineffective. That’s one of the biggest mistakes you can do righ...

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How to Use Instagram to Generate Organic Leads HOW TO USE INSTAGRAM TO GENERATE ORGANIC LEADS

blog article

Nov 29, 2019

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? Instagram is probably not the platform most people would think of first for lead generation. A few years back, someone told Jenn that lead generation wouldn’t work on Instagram. ...

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SEO Beyond Google: How to Rank On The Best Alternative Search Engine SEO BEYOND GOOGLE: HOW TO RANK ON THE BEST ALTERNATIVE SEARCH ENGINE

video

Nov 28, 2019

SEO Beyond Google: How to Rank On The Best Alternative Search Engines | YouTube SEO // Google is already the most popular search engine. You already know that. Focusing on Google can drive you a ton of traffic, but do you know there's another search engine that can drive you a ton of traffic and...

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What is integrated marketing communications? WHAT IS INTEGRATED MARKETING COMMUNICATIONS?

blog article

Nov 28, 2019

To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media. In marketing, it's common ...

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Top five SEO tools to generate more leads in 2020 TOP FIVE SEO TOOLS TO GENERATE MORE LEADS IN 2020

blog article

Nov 28, 2019

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only...

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How to Improve Your YouTube Video Views HOW TO IMPROVE YOUR YOUTUBE VIDEO VIEWS

blog article

Nov 27, 2019

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

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5 Smart B2C Marketing Tactics To Boost Your B2B Brand 5 SMART B2C MARKETING TACTICS TO BOOST YOUR B2B BRAND

blog article

Nov 27, 2019

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today&rs...

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The Challenges Facing Video Management Are Unique To Moving Content THE CHALLENGES FACING VIDEO MANAGEMENT ARE UNIQUE TO MOVING CONTENT

blog article

Nov 27, 2019

Worldwide, marketers are seeing the value and power of video marketing. It’s unsurprising why; over 100 million hours of video are watched each day on Facebook alone. Video is now something that most consumers expect to see and interact with. So, we know video is an easy way of engaging with p...

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5 ways to curate content for social media marketing 5 WAYS TO CURATE CONTENT FOR SOCIAL MEDIA MARKETING

video

Nov 26, 2019

Looking to step up your social media efforts? Monika Jansen and Nicole Krug walk you through 5 ways of curating content for social media marketing.

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4 Creative Ways to Generate Organic Instagram Engagement 4 CREATIVE WAYS TO GENERATE ORGANIC INSTAGRAM ENGAGEMENT

blog article

Nov 26, 2019

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.

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6 Surefire Strategies to Enhance Email Marketing with Data 6 SUREFIRE STRATEGIES TO ENHANCE EMAIL MARKETING WITH DATA

blog article

Nov 26, 2019

Marketing teams must maintain a focus on customer-centric strategies, as putting the customer at the heart of their marketing will allow companies to achieve their goals by default, thus boosting the success of the brand. While email has traditionally been described as a push channel, shifting the f...

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Why Local SEO Is Important For SEO WHY LOCAL SEO IS IMPORTANT FOR SEO

video

Nov 25, 2019

Here's the 3 big reasons Why Local Seo Is Important For SEO that I talk about in this video. Get Mini wins under your belt, target nearby users, target mobile users.

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How to Do Marketing In Over Saturated Social Networks HOW TO DO MARKETING IN OVER SATURATED SOCIAL NETWORKS

video

Nov 25, 2019

How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid Ads) | Social media reach is decreasing all across the board. Facebook's organic reach is pretty much already a joke. And now people are talking about the changes that are happening on Instagram, LinkedIn cause it's all drop...

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What is Digital Marketing? A visual summary. WHAT IS DIGITAL MARKETING? A VISUAL SUMMARY.

blog article

Nov 25, 2019

We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RAC...

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For a More Effective B2B Content Strategy, T.H.I.N.K. FOR A MORE EFFECTIVE B2B CONTENT STRATEGY, T.H.I.N.K.

blog article

Nov 25, 2019

What would you do with an unlimited content marketing budget? Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities. We’re all working with limited resources to create a fini...

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How Customer Engagement Varies by Region HOW CUSTOMER ENGAGEMENT VARIES BY REGION

infographic

Nov 25, 2019

The infographic highlights that companies in APAC regard themselves as the most advanced for customer engagement. When looking at the types of platforms used for customer engagement, Europe is at the forefront when it comes to email marketing and the CMS. In North America, respondents favour the use...

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How to Turn Leads into Repeat Customers HOW TO TURN LEADS INTO REPEAT CUSTOMERS

whitepaper

Nov 25, 2019

Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from your ideal audience across channels. Whether you need list building suggestions, loyalty program tips, payment option ideas, or need to start an entire strategy from scratch, our...

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Adapting digital marketing for real-world results ADAPTING DIGITAL MARKETING FOR REAL-WORLD RESULTS

whitepaper

Nov 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effect...

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Aprimo Workspace Experiences - Striking and Simple APRIMO WORKSPACE EXPERIENCES - STRIKING AND SIMPLE

video

Nov 21, 2019

Watch Aprimo's modern workspaces in action. For the digital workplace, there's robust data visualization, agile features and more together in a frictionless enterprise experience. See your content, operations and performance through a whole new lens!

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Google Analytics Basics GOOGLE ANALYTICS BASICS

infographic

Nov 21, 2019

Google Analytics (GA) was launched in 2005 and is a free web analytics tool that helps you analyze your web traffic. Although the idea of web traffic can seem like a small part of your business, it actually plays a significant role in your marketing strategy’s success. Basically, Google Analyt...

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Get Better Results With Micro Content GET BETTER RESULTS WITH MICRO CONTENT

video

Nov 21, 2019

You work hard creating content for your content marketing plan, so why not get more out of it with micro-content. In this video, I talk with you what micro-content is and how you can use it for your business.

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Think Nano THINK NANO

blog article

Nov 21, 2019

A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000. You have to ask as to why would nanos be courted for their influence with a low follower number. What would be t...

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What Is SEO? What Is its Importance in Digital Marketing? WHAT IS SEO? WHAT IS ITS IMPORTANCE IN DIGITAL MARKETING?

blog article

Nov 21, 2019

Among all the marketing strategies digital marketing is the one that uses the internet so that the brands can reach the consumers. SEO is the scheme used while utilizing this strategy. SEO stands for Search Engine Optimization. It is nothing but a technique used to increase the quality and of course...

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Top 10 SEO tips for WordPress websites TOP 10 SEO TIPS FOR WORDPRESS WEBSITES

blog article

Nov 21, 2019

Here are 10 simple WordPress SEO tips to get noticed online and stand out from the crowd. To get high-class performance for your Wordpress website, you need to improve the volume of quality traffic to your website from search engines like Google, Bing, Yahoo, etc. This can be done through organic or...

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6 Mistakes Killing Your Referral Marketing Programme 6 MISTAKES KILLING YOUR REFERRAL MARKETING PROGRAMME

blog article

Nov 21, 2019

For years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a bunch of other benefits. But we haven’t been entirely truthful. In fact, we&...

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What Is Content Marketing? The Future Of Business Explained! WHAT IS CONTENT MARKETING? THE FUTURE OF BUSINESS EXPLAINED!

video

Nov 20, 2019

We discuss what is content marketing and why it will be SO important in 2020 and beyond to become the leading method of creating a profitable business. What exactly is content marketing? Content marketing is the idea that companies are using media in the form of pictures and videos in order to estab...

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5 Marketing Channels that Benefit from Data Collected via Paid Search 5 MARKETING CHANNELS THAT BENEFIT FROM DATA COLLECTED VIA PAID SEARCH

blog article

Nov 20, 2019

Marketing has come a long way since the mass targeting of a few decades ago. Today, marketing is driven by customer information captured at every stage of the buying process and extensive data-backed analytics. Marketers no longer have to shoot in the dark – they can build accurate and customi...

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What is Programmatic Marketing? WHAT IS PROGRAMMATIC MARKETING?

blog article

Nov 20, 2019

Programmatic marketing is seen as the future of advertising on the web, with Google targeting around 60% of digital advertising budgets spent on Programmatic this year. According to Forrester, programmatic will account for the majority of all digital advertising spending over the next few years. The...

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Whitepaper/ Going Digital - How Companies Can Evolve to Meet Customer Expectations WHITEPAPER/ GOING DIGITAL - HOW COMPANIES CAN EVOLVE TO MEET CUSTOMER EXPECTATIONS

whitepaper

Nov 20, 2019

We live in a world where the ability to do business digitally is a given. Now more than ever, people want to do business with organizations via the ease, speed, convenience and security of a fully digital experience. Yet many businesses are failing to keep pace in their front office with customer ex...

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Top 10 Ways Growing Businesses are Creating Value with DocuSign eBook TOP 10 WAYS GROWING BUSINESSES ARE CREATING VALUE WITH DOCUSIGN EBOOK

whitepaper

Nov 20, 2019

In every industry, growing business owners and managers are focused on speed, growth, scaling, and globalizing. Priorities include selling more, developing scalable business processes, expanding to new geographies, and reducing costs–all of which can be hindered by paper. Download our eBook to learn...

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How Digital Transformation Gives Growing Businesses the Agility Advantage HOW DIGITAL TRANSFORMATION GIVES GROWING BUSINESSES THE AGILITY ADVANTAGE

whitepaper

Nov 20, 2019

Read the white paper to learn how transforming your document-based processes can take your business forward in three key areas: customer experience, business partnerships and internal productivity. You’ll discover how companies like yours made the switch, enabling them to: Eliminate friction and com...

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7 Smart Ways to Fuel Business Growth 7 SMART WAYS TO FUEL BUSINESS GROWTH

whitepaper

Nov 20, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: Building trust with customers Transforming customer experience Identifying business and product opportunities Cultivating tea...

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DECK 7 WEBINAR BENCHMARKS AND BEST PRACTICES REPORT DECK 7 WEBINAR BENCHMARKS AND BEST PRACTICES REPORT

whitepaper

Nov 19, 2019

Read the Deck 7 Webinar Benchmarks & Best Practices Report to see how your webinars measure against market benchmarks. And learn about the best practices

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Content Marketing for Small Businesses CONTENT MARKETING FOR SMALL BUSINESSES

video

Nov 19, 2019

We look at how creating content can help your small business grow. Contact us today to discuss how content marketing can get you more customers.

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B2B marketing trends for 2020 B2B MARKETING TRENDS FOR 2020

blog article

Nov 19, 2019

Understanding where B2B industries are going with their marketing can help you identify trends, discover the next big thing and keep ahead of the competition. This is especially important as we get ready to head into 2020, as marketing trends are set to change for the new year, which will likely aff...

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How to Use a Visual Content Strategy to Generate More Traffic HOW TO USE A VISUAL CONTENT STRATEGY TO GENERATE MORE TRAFFIC

blog article

Nov 19, 2019

Do you know you can use visual content to improve audience engagement and to increase your website traffic? Check out this article to know more. Think like a consumer. When you are reading an article with no images or charts, it can get quite boring, right? No matter how well-developed the content i...

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How to Use Instagram Hashtags for Business HOW TO USE INSTAGRAM HASHTAGS FOR BUSINESS

blog article

Nov 18, 2019

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? You’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. A lot of people struggle with Instagram hashtags. They either don&rsq...

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B2B Marketers and LinkedIn B2B MARKETERS AND LINKEDIN

blog article

Nov 18, 2019

LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the professionals when it comes to social platforms. So yes, there is an unbreakable bond between...

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The THE 'AVERAGE POSITION' METRIC WAS RETIRED BY GOOGLE. WHAT DOES THIS MEAN FOR SEARCH MARKETING?

blog article

Nov 15, 2019

A lot has happened in the past few months with Google Ads. Average Position tracking is gone, there are now multiple impression share metrics to keep track of, and search marketing will never be the same! What does this mean for your search marketing strategy? One of the key benefits to digital mark...

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Content distribution. How to boost it? CONTENT DISTRIBUTION. HOW TO BOOST IT?

blog article

Nov 15, 2019

Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and videos that marketers create, should be valuable for the company’s target group. Only ...

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Content Marketing for Lead Generation CONTENT MARKETING FOR LEAD GENERATION

video

Nov 15, 2019

Content is the foundation of your lead generation and lead nurturing efforts. Marketers have come to rely on content to engage with prospects and customers in today's buyer landscape, but to do so, your content must educate, inspire, and beg to be shared. Smart content marketers know that going ...

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The Search Marketer’s Playbook for Offline Conversions THE SEARCH MARKETER’S PLAYBOOK FOR OFFLINE CONVERSIONS

whitepaper

Nov 15, 2019

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consum...

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How to Conduct a Go-To-Market Strategy Workshop HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP

blog article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

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Do This to Increase Your Sales through Email Marketing DO THIS TO INCREASE YOUR SALES THROUGH EMAIL MARKETING

video

Nov 14, 2019

In this video, I'm going to explain how you can send a targeted message to specific people on your email list while only writing one email.

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4 Ways To Boost Sales With Seasonal Keywords 4 WAYS TO BOOST SALES WITH SEASONAL KEYWORDS

blog article

Nov 14, 2019

Search Engine Optimisation is a long-term strategy. You research the keywords that relate to your site and its products or services, optimize for these terms, and then create and promote relevant content within your niche. Search Engine Optimisation is often preoccupied with major terms. But if you&...

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How Can Personalisation Increase The Impact Of Email Marketing? HOW CAN PERSONALISATION INCREASE THE IMPACT OF EMAIL MARKETING?

blog article

Nov 14, 2019

Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer. According to Pure360’s research, only 8% of the survey respondents stated that...

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How the Terminus Fall Release Shines a Light at the Top of the Funnel HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL

blog article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

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Perils of the open office PERILS OF THE OPEN OFFICE

infographic

Nov 13, 2019

Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That’s where we come in, with solutions that avert open office perils. Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That&rsqu...

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Important Social Media Trends to Look Into for 2020 IMPORTANT SOCIAL MEDIA TRENDS TO LOOK INTO FOR 2020

infographic

Nov 13, 2019

Working in a field that requires you to stay up to date on the various social media trends that are taking the world by storm can be both a blessing as well as a curse. It can be a blessing because of the fact that you would be staying up to date on something that has a pretty serious impact on the ...

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3 Ways to Grow Your Email List 3 WAYS TO GROW YOUR EMAIL LIST

video

Nov 13, 2019

An email marketing list is an extremely useful tool when it comes to direct marketing. Here are three ways that you can use to grow your email list.

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7 Benefits of Social Media Marketing 7 BENEFITS OF SOCIAL MEDIA MARKETING

blog article

Nov 13, 2019

Businesses use social media platforms for more than connecting with people they know. Marketing on social media platforms coupled with the ease of access to internet has led to the decline of traditional marketing channels. Businesses use social media platforms for more than connecting with people t...

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Deliver A Standout In-Store Experience By Empowering Your Associates DELIVER A STANDOUT IN-STORE EXPERIENCE BY EMPOWERING YOUR ASSOCIATES

whitepaper

Nov 13, 2019

Are you empowering your store associates to make the most of each and every customer interaction? When you put the right tools in the hands of your employees, it's amazing what can happen to enhance brand loyalty and in-store conversion. Learn how to turn your frontline into a competitive edge, with...

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Retailers Invest Heavily In New Tech To Optimize Their Digital Shopping Journey RETAILERS INVEST HEAVILY IN NEW TECH TO OPTIMIZE THEIR DIGITAL SHOPPING JOURNEY

whitepaper

Nov 13, 2019

How can retailers create an experience that resonates with customers and drives both satisfaction and loyalty? How can they ensure their efforts also contribute to a healthy bottom line? How can technology tools move them toward their goals? A survey conducted by Retail TouchPoints and Capgemini ask...

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The Lowdown on SEO This Year THE LOWDOWN ON SEO THIS YEAR

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Nov 12, 2019

Search engine optimization (SEO) is a process by which you make your website more visible to the people that are searching for queries that have something or the other to do with the subject matter that your website deals with. A survey conducted by Zazzle Media, one that they have conducted for the...

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How to Build an Effective Lead Gen Strategy HOW TO BUILD AN EFFECTIVE LEAD GEN STRATEGY

blog article

Nov 12, 2019

Just how effective is social media actually as a lead generation and selling tool? This is the question grounding a new survey conducted by Social Media Today and Survey Monkey titled, the ‘2019 State of Social Lead Generation. Responses from 320 marketers were gathered and took a hard look at...

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POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

blog article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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SEO Trends You Need to Know Before 2020 SEO TRENDS YOU NEED TO KNOW BEFORE 2020

blog article

Nov 11, 2019

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. There is no question technological advancements have become more rampant, consistent, and streaml...

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How To Generate B2B Leads Using Facebook In 2020 HOW TO GENERATE B2B LEADS USING FACEBOOK IN 2020

blog article

Nov 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The most astonishing part is that most marketers fail to capitalize on opp...

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5 Content Marketing Ideas for December 2019 5 CONTENT MARKETING IDEAS FOR DECEMBER 2019

video

Nov 11, 2019

From 2019's top stories or trends to a look ahead to what 2020 holds, December 2019 is full of opportunities to create engaging content. "5 Content Marketing Ideas for December 2019."

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12 Email marketing best practices for sales 12 EMAIL MARKETING BEST PRACTICES FOR SALES

blog article

Nov 11, 2019

Times have changed, and so are email marketing trends. Know what works and what does not. Here is a roundup of 12 effective email marketing tactics you should know about. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes wil...

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7 Steps to Build a Lead Generation System for your Business 7 STEPS TO BUILD A LEAD GENERATION SYSTEM FOR YOUR BUSINESS

blog article

Nov 11, 2019

Clients are the lifeblood of every business but without leads, there are no clients. This is why lead generation is very important for your business. So, how do you generate successful leads? This is the million-dollar question that some businesses can’t still figure out. If your lead generati...

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Five ways to keep employees engaged and productive FIVE WAYS TO KEEP EMPLOYEES ENGAGED AND PRODUCTIVE

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Nov 11, 2019

Your business will never possess a more powerful competitive advantage than your employees. Are you making the right choices to take full advantage of that value – or even to hang on to it? Just 13% of global workers are highly engaged and highly satisfied with their workplace. Of those who are high...

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22 Personalized Video Marketing Stats to Know for 2020 22 PERSONALIZED VIDEO MARKETING STATS TO KNOW FOR 2020

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Nov 08, 2019

Personalization is becoming the norm for marketers, mostly because consumers are looking for messaging and products that are relevant to their interests. 

What about personalization for videos?

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Best Practices to Generate Leads Through Email Marketing For Your Business BEST PRACTICES TO GENERATE LEADS THROUGH EMAIL MARKETING FOR YOUR BUSINESS

blog article

Nov 08, 2019

When it comes to lead generation, over and over again, it’s been proved that email marketing is the best bet. With the right strategy and practices, emails can turn out to be your ideal lead generating tool. However, any drastic change in results doesn’t happen overnight. Even email mark...

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B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020 B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020

blog article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

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5 content marketing tips for small business owners 5 CONTENT MARKETING TIPS FOR SMALL BUSINESS OWNERS

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Nov 07, 2019

Want to amp up your blog or social media efforts? Get 5 ways that small business owners can improve their content marketing strategies.

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How to Stop Overthinking Your Marketing And Do The Work 5x Faster HOW TO STOP OVERTHINKING YOUR MARKETING AND DO THE WORK 5X FASTER

video

Nov 07, 2019

How to Stop Overthinking Your Marketing And Do The Work 5x Faster | Do you feel you're spending a lot of time on your marketing and not getting much done? After 40, even 60, even 80 hours of just working on your marketing each and every week, just feel you're putting in so many hours, but yo...

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How to Adapt Your Content Strategy to the Future of Google HOW TO ADAPT YOUR CONTENT STRATEGY TO THE FUTURE OF GOOGLE

blog article

Nov 06, 2019

Do not forget about long-form content. Use articles that are more than 1,000 words to cater to your passionate followers and loyalists. Given how Google’s recent algorithms assign greater value to longer-form content, creating such content helps you achieve a higher rank in the search results....

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4 things B2B marketers need to know about social media right now 4 THINGS B2B MARKETERS NEED TO KNOW ABOUT SOCIAL MEDIA RIGHT NOW

blog article

Nov 06, 2019

There is growing appetite among marketers for the stripped back, community-driven and personalised social media platforms of yesteryear. As it stands, social media giants such as Twitter and Facebook, appear to being ever closer in the quest for online advertising domination. They both recently publ...

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How to Create Content for Links, Engagements and Conversions HOW TO CREATE CONTENT FOR LINKS, ENGAGEMENTS AND CONVERSIONS

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Nov 06, 2019

f there’s one thing marketers need to know about effective digital marketing, it’s that “content is king.” This simply means that whatever strategy you’re using for your campaign, it should always be anchored on sound, helpful, and unique content. Spam and other disrupt...

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How To Boost Your SEO With Google Posts HOW TO BOOST YOUR SEO WITH GOOGLE POSTS

video

Nov 06, 2019

So in this video we're going to talk about how to boost your SEO with Google posts. This is a feature with Google My Business, that can be one more thing to help boost those rankings. Let's get started with that right now.

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How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy HOW TO CONDUCT A MARKETING AUDIT TO SHAPE YOUR DIGITAL MARKETING STRATEGY

blog article

Nov 06, 2019

One of the secrets of any digital marketing consultant’s success is how it is processed, developed, and presented to the market, plus its capacity to stand out and stay in the market. Despite having abundant resources, the best of staff and employees with the right skills and attitude, everyth...

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How to effectively evaluate your content marketing strategy HOW TO EFFECTIVELY EVALUATE YOUR CONTENT MARKETING STRATEGY

blog article

Nov 06, 2019

Creating an effective content marketing campaign is only half the battle. The biggest challenge teams face is measuring the effectiveness of pieces that are being sent out. This article helps you evaluate your content marketing strategy to ensure the highest ROI from your efforts. Content has firmly...

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Proven Strategies for Generating Leads PROVEN STRATEGIES FOR GENERATING LEADS

whitepaper

Nov 06, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay ...

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32 Steps To Increase Your Local Search Visibility 32 STEPS TO INCREASE YOUR LOCAL SEARCH VISIBILITY

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Nov 05, 2019

In this infographic, Shoutout Digital shares 32 steps to increase your local visibility online. With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how important local search results that’s why they have given increas...

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Effective Strategies for Successful B2B Channel Marketing EFFECTIVE STRATEGIES FOR SUCCESSFUL B2B CHANNEL MARKETING

blog article

Nov 05, 2019

There are many challenges that get in the way of implementing an effective omni-channel marketing strategy. There’s the misnomer that it’s expensive and time consuming (not if you have the right tools), that the analytics are too complicated (not if you have the right platform) and that ...

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7 Steps to Make, Use and Perfect Automated Email Workflows 7 STEPS TO MAKE, USE AND PERFECT AUTOMATED EMAIL WORKFLOWS

blog article

Nov 05, 2019

As a business owner, you need a strategy that helps you maintain engagement between the business and your customers. Interacting with your customers throughout their customer journey is how you retain them. Automated Email Workflows are the solution you're looking for because it not only sends m...

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Is Content Still King? IS CONTENT STILL KING?

blog article

Nov 05, 2019

The phrase ‘content is king’ has been around for some time. It was originally coined in 1996 by billionaire and Microsoft founder Bill Gates when he published an essay predicting the internet would become a marketplace for content. It’s been over twenty years since then and that no...

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5 Social Media Marketing Tips to Dominate in 2020 5 SOCIAL MEDIA MARKETING TIPS TO DOMINATE IN 2020

video

Nov 04, 2019

In this video, you will learn how to improve your social media marketing and gain more organic engagement without relying on Facebook ads or Instagram posts or by posting on third-party sites like LinkedIn and Medium. Instead, watch to find out the best social media marketing strategies to help you ...

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5 Ways To Incorporate SMS Into Your Marketing & Sales Funnel 5 WAYS TO INCORPORATE SMS INTO YOUR MARKETING & SALES FUNNEL

video

Nov 04, 2019

How many times per day are you texting? In this video, I'm going to share with you the top 5 ways to incorporate text messaging into your sales and marketing funnels to increase your sales velocity.

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Leveraging SEO to Boost Ecommerce Sales LEVERAGING SEO TO BOOST ECOMMERCE SALES

blog article

Nov 04, 2019

For anyone hoping to see sensible profits from their site, it is important that they are able to stand out from the crowd and attract customers to that site. Many may opt for paid advertising, but a great way to boost your sales is to use SEO. Here are some ways you can leverage SEO services for eCo...

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How B2B Marketers Can Build Their Personal Brands on Social Media HOW B2B MARKETERS CAN BUILD THEIR PERSONAL BRANDS ON SOCIAL MEDIA

blog article

Nov 04, 2019

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment. It’s also fun! Cultivating your social media ...

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Welcome to Digital Marketing WELCOME TO DIGITAL MARKETING

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Nov 01, 2019

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit p...

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Power of Video Testimonials POWER OF VIDEO TESTIMONIALS

blog article

Nov 01, 2019

Testimonials are simple customer appears on camera to champion your product and share their story. If done right, they can be a very powerful marketing tool for your brand. Unlike sales videos or fireside chats, production quality matters. Testimonials need to be visually appealing, concise, and eve...

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Instagram Stories Branding: Marketing That Benefits Your Business INSTAGRAM STORIES BRANDING: MARKETING THAT BENEFITS YOUR BUSINESS

blog article

Nov 01, 2019

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram. You’ll find tips and techniques for using Instagram S...

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Five Can’t-Miss Tips for Better Performing Content FIVE CAN’T-MISS TIPS FOR BETTER PERFORMING CONTENT

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Oct 31, 2019

In the following infographic, marketers and other stakeholders can learn how to better leverage their content. Viewer attention has become a precious commodity that marketers and PR professionals compete for to achieve key business goals, including: brand awareness and customer retention

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9 Amazing Google Chrome Extensions That’ll Improve Your Traffic 9 AMAZING GOOGLE CHROME EXTENSIONS THAT’LL IMPROVE YOUR TRAFFIC

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Oct 31, 2019

9 Amazing Google Chrome Extensions That’ll Improve Your Traffic | There are a lot of Chrome extensions out there that most marketers don't use. I'm actually surprised by how few of my friends and colleagues take advantage of Chrome extensions that can help them with their marketing and...

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What Are the Best Ways to Generate Quality B2B Leads? WHAT ARE THE BEST WAYS TO GENERATE QUALITY B2B LEADS?

blog article

Oct 31, 2019

B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data, it becomes imperative for marketers to generate leads that are motivated by a highe...

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How To Personalize Your Email Campaign Effectively HOW TO PERSONALIZE YOUR EMAIL CAMPAIGN EFFECTIVELY

blog article

Oct 31, 2019

Customers today are accustomed to expecting personalized service, both online and offline. Email marketing has been the channel with the highest ROI consistently, so personalizing email campaigns for better results is a no-brainer. Let us look at how this can be achieved effectively. Have you ever h...

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4 Digital Marketing Myths Debunked 4 DIGITAL MARKETING MYTHS DEBUNKED

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Oct 30, 2019

Best practices abound in digital marketing, but not all are created equal. In her 2020 Guide to Digital Growth Disruptors, VP of Growth Caitlin Halpert tackles four current myths, why they’re not all they’re cracked up to be, and how to turn the myths around to truly achieve disruptive g...

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Automate Your Digital Marketing Strategy AUTOMATE YOUR DIGITAL MARKETING STRATEGY

blog article

Oct 30, 2019

In the digital age, promoting your products and services is not only easy but inexpensive as well. Thanks to online marketing strategies such as emails and social media, you don't have to spend a lot or get so busy to reach out to your audience. But on the other hand, it makes marketing much mor...

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What Is the Future of SEO? WHAT IS THE FUTURE OF SEO?

blog article

Oct 30, 2019

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is ...

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How Does Sales and Marketing Alignment Impact Sales Enablement? HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT?

blog article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

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How To Create A Good Marketing Plan for 2020 HOW TO CREATE A GOOD MARKETING PLAN FOR 2020

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Oct 29, 2019

This infographic will help you create a plan that helps you consistently execute and move you closer to your ultimate outcome. A good marketing plan for your business gives you a road map for achieving your goals and to guide you to make the right decisions. A successful marketing plan should be sim...

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What are the best digital marketing strategies? WHAT ARE THE BEST DIGITAL MARKETING STRATEGIES?

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Oct 29, 2019

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing...

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How to Step Up Your Video Marketing Campaign Before 2020 [INFOGRAPHIC] HOW TO STEP UP YOUR VIDEO MARKETING CAMPAIGN BEFORE 2020 [INFOGRAPHIC]

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Oct 29, 2019

It’s no secret that video marketing has been one of the most effective tools in a world, where everything has slowly turned digital. Visual representation is the preferred medium of choice by almost anyone, this explains why video marketing is currently in high demand. To support the claim, ci...

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Here are five trends you should be looking at in 2020 in order to stay ahead of the game. HERE ARE FIVE TRENDS YOU SHOULD BE LOOKING AT IN 2020 IN ORDER TO STAY AHEAD OF THE GAME.

blog article

Oct 29, 2019

Predicting the future is never easy particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit. It’s a tough task staying on top of all the updates released by the likes of Google, Bing, and YouTube. It can be even hard...

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Trends In Retail And Consumer Goods Marketing TRENDS IN RETAIL AND CONSUMER GOODS MARKETING

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Oct 29, 2019

Today's shopping experience is no longer defined by the boundaries of brick-and-mortar. Consumers expect companies to meet them whenever and wherever they are, offering a shopping experience tailored to their individual needs. Retail and consumer goods marketers are tapping into more data sources an...

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EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET

blog article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

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Attracting New Clients With Your B2B Content Marketing Strategy ATTRACTING NEW CLIENTS WITH YOUR B2B CONTENT MARKETING STRATEGY

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Oct 28, 2019

Is it a good idea to create content that explains your step-by-step process? Can you attract new clients with in-depth tutorial content? Let's break down how to create a B2B content marketing strategy that works for your target market.

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Facebook Power 5 Ad Tools: What Marketers Need to Know FACEBOOK POWER 5 AD TOOLS: WHAT MARKETERS NEED TO KNOW

blog article

Oct 28, 2019

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? Facebook launched its new Power 5 tools to help marketers use the platform’s machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget opti...

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PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE! PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

blog article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

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Marketing Strategies MARKETING STRATEGIES

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Oct 25, 2019

Are you ready to push your Social Media to work for you? With my guidance, you will learn some key tricks that will help you utilize powerful platforms such as Instagram, Facebook, Youtube, and LinkedIn. Watch this video on Marketing Strategies to learn more.

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Machine Learning & SEO: Where Are We Now? MACHINE LEARNING & SEO: WHERE ARE WE NOW?

blog article

Oct 25, 2019

Machine learning is having a substantial and growing impact on the traditional Google ranking algorithm. This has a large impact on the ways SEO professionals analyze keywords and ultimately build a strategy to improve rankings. For many in the SEO world, the idea of machine learning influencing the...

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Incredible Tips for Social Media Lead Generation INCREDIBLE TIPS FOR SOCIAL MEDIA LEAD GENERATION

blog article

Oct 25, 2019

Are you from those businesspersons or marketers who are struggling to generate additional leads for their growing business through social media? In a recent survey held on social media, it is concluded that around 65% of online marketers revealed that social media lead generation was their most diff...

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10 QUESTIONS TO ASK YOUR DATA PROVIDER 10 QUESTIONS TO ASK YOUR DATA PROVIDER

blog article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

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A Guide for Creating and Optimizing B2B Content Marketing Funnels A GUIDE FOR CREATING AND OPTIMIZING B2B CONTENT MARKETING FUNNELS

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Oct 24, 2019

Gone are the days when product alone could attract customer attention. Marketers today need content marketing to satisfy potential customers' voracious appetite for information and social proof. Which is why B2B content marketers need to understand the three stages of the B2B content marketing f...

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Ten Quick SEO Tips | Quicker Marketing Tips TEN QUICK SEO TIPS | QUICKER MARKETING TIPS

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Oct 24, 2019

Conductor's SEO success team answers fundamental SEO questions as quickly as possible. Have fun learning about organic.

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Which Metrics Should Be Eliminated from B2B Marketing and Sales? WHICH METRICS SHOULD BE ELIMINATED FROM B2B MARKETING AND SALES?

blog article

Oct 24, 2019

These vanity metrics provide value to B2B marketers because thousands of views on a particular content mainly represent a considerable part of the target audience for that content. But the truth is, vanity metrics only give the impression of fast growth. They are not as crucial as they appear to be ...

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BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

blog article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

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Develop a Head-Turning Social Media Content Strategy DEVELOP A HEAD-TURNING SOCIAL MEDIA CONTENT STRATEGY

blog article

Oct 23, 2019

What’s your social media content strategy? Is it turning heads? Is it helping your business get results? You understand the importance of having a social media presence today. But simply posting a couple new blogs each week does little to actually build a following. Retweeting some interesting...

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LinkedIn Marketing Strategies and Tips That You Need To Know LINKEDIN MARKETING STRATEGIES AND TIPS THAT YOU NEED TO KNOW

blog article

Oct 23, 2019

LinkedIn has outgrown itself as a website for jobseekers and evolved into a social media platform that helps business professionals connect, grow their business and even sell! It’s one of the most powerful platforms for business-to-business (B2B) marketers to advertise on. LinkedIn marketing h...

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How to Improve Your Facebook Ads During a Holiday Season HOW TO IMPROVE YOUR FACEBOOK ADS DURING A HOLIDAY SEASON

blog article

Oct 23, 2019

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. For many businesses, seaso...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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How To Create an Email Sales Funnel HOW TO CREATE AN EMAIL SALES FUNNEL

video

Oct 22, 2019

Now that we’ve learned about the different types of emails and how to craft emails it’s time to talk about how you can use emails to help increase sales for your business.

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7 Awesome Content Marketing Ideas to Boost Your Local SEO 7 AWESOME CONTENT MARKETING IDEAS TO BOOST YOUR LOCAL SEO

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Oct 22, 2019

If you want your website to stand out in your local area, and take full advantage of being found in local search, you’re gonna need some great content to make it happen. But it can get real confusing , what kind of content can I make, and HOW can I get it to work for getting my business found?...