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A How-to Guide for Influencer Marketing on Instagram A HOW-TO GUIDE FOR INFLUENCER MARKETING ON INSTAGRAM

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Jul 13, 2018

One approach many brands have found particularly effective on Instagram is influencer marketing. By utilizing the creative nous and platform-specific skills of high-profile users, brands can expand their messaging through more resonant content, and c...

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Become a Certified Digital Marketing Professional. BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL.

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Jul 12, 2018

The Digital Marketing Professional Certification is our cornerstone training course and can provide you with an introduction to key digital marketing specialisms; from mobile marketing and social media marketing to Email marketing, PPC marketing and ...

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7 Digital Marketing Predictions For Online Businesses In 2018 7 DIGITAL MARKETING PREDICTIONS FOR ONLINE BUSINESSES IN 2018

blog article

Jul 11, 2018

Digital Marketing, whose base is the Internet and the way business happens on the Internet received a tremendous boost due to this explosion of new users, and this is the reason our Digital Marketing predictions for 2018 focuses on three important as...

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Why You Should Make Your Content More Personal WHY YOU SHOULD MAKE YOUR CONTENT MORE PERSONAL

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Jul 11, 2018

With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging. But there are limi...

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Warnings on Google AdWords WARNINGS ON GOOGLE ADWORDS

blog article

Jul 11, 2018

She is the enemy of all entrepreneurs who earn a secondary or main job with online marketing - the warning. In the course of the GDPR, the concern about a warning from Google AdWords ads is especially great. What a possible warning means for you and ...

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12 Essential SEO Exercises New Website Owners Need to Implement. 12 ESSENTIAL SEO EXERCISES NEW WEBSITE OWNERS NEED TO IMPLEMENT.

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Jul 10, 2018

So your new website is live, and you're looking to start generating leads and customers. What's the best way to go about kick-starting your SEO strategy? Volusion shares their 12 essential SEO exercises in this infographic. Their listing cove...

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Do You Need A Website For A Social Media Marketing Agency? DO YOU NEED A WEBSITE FOR A SOCIAL MEDIA MARKETING AGENCY?

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Jul 09, 2018

In this video, I talk about whether you need a website for your social media marketing agency. I also talk about business cards and the importance of a company name.

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GDPR - developing best practice for obtaining consent. GDPR - DEVELOPING BEST PRACTICE FOR OBTAINING CONSENT.

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Jul 09, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies,...

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The Top Ecommerce Platforms by Market Share in 2018 . THE TOP ECOMMERCE PLATFORMS BY MARKET SHARE IN 2018 .

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Jul 06, 2018

eCommerce is on the rise, with digital platform-originated sales projected to rise from $2.3 trillion in 2017 to $4.5 trillion by 2021. The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attra...

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WHAT IS DIGITAL MARKETING WHAT IS DIGITAL MARKETING

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Jul 04, 2018

Digital Marketing is not a Business Digital Marketing is not a business, it is a HALF of advertising a business. Digital Marketing is a strategy, just as Traditional Marketing has been a strategy for a long time.

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What Do SEOs Do When Google Removes Organic Search Traffic? WHAT DO SEOS DO WHEN GOOGLE REMOVES ORGANIC SEARCH TRAFFIC?

blog article

Jun 29, 2018

So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a st...

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7 Advanced Facebook Advertising Tips to Improve Your Campaigns. 7 ADVANCED FACEBOOK ADVERTISING TIPS TO IMPROVE YOUR CAMPAIGNS.

blog article

Jun 28, 2018

With the Facebook pixel and conversion tracking, you can record the actions that matter most to your business such as purchases or leads, and create website custom audiences to group these people into a new audience. You then use these event-based we...

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Introducing simpler brands and solutions for advertisers and publishers. INTRODUCING SIMPLER BRANDS AND SOLUTIONS FOR ADVERTISERS AND PUBLISHERS.

blog article

Jun 27, 2018

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity...

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How GDPR Compliance Is Going To Affect Your Digital Marketing HOW GDPR COMPLIANCE IS GOING TO AFFECT YOUR DIGITAL MARKETING

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Jun 27, 2018

These new rules impact how businesses can collect, use, and protect the data they gather from customers. These new regulations have caused panic for many across all industries, as brands wonder how they can effectively market with the new laws and wo...

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Advanced Tactics to Promote Your Brand Over Social Media ADVANCED TACTICS TO PROMOTE YOUR BRAND OVER SOCIAL MEDIA

blog article

Jun 27, 2018

Facebook’s latest algorithm changes have prioritized posts by friends and families in user news feeds. Organic reach over Facebook had already been in decline since 2014, but Facebook’s latest algorithm change comes as a near death knell ...

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The Impact Of Artificial Intelligence On Digital Marketing. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING.

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Jun 26, 2018

Artificial Intelligence is changing digital marketing in many ways. Here are some ways in which you can use AI to grow your business.

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Don’t fall for these social media marketing myths DON’T FALL FOR THESE SOCIAL MEDIA MARKETING MYTHS

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Jun 26, 2018

Even with the scandals rocking the industry about data protection and technology addiction, users still flock to their preferred social media platform—and businesses that stay away from are leaving money on the table. However, there are some co...

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26 Tools and Apps for Social Media Marketers. 26 TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS.

blog article

Jun 26, 2018

In the app, you can edit an iOS live photo or any video so it plays like a live photo when someone presses and holds the thumbnail image. Although the app takes advantage of the iOS Live Photo feature, when you post the resulting photo on social medi...

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Top Twitter Demographics That Matter to Social Media Marketers TOP TWITTER DEMOGRAPHICS THAT MATTER TO SOCIAL MEDIA MARKETERS

blog article

Jun 26, 2018

Who’s using Twitter in 2018? If your brand’s social marketing strategy involves this mighty microblogging network in any way, it’ll be important to get familiar with Twitter’s demographics. If you’re not on Twitter yet, ...

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3 Facebook Marketing Tips and Trends with Mari Smith 3 FACEBOOK MARKETING TIPS AND TRENDS WITH MARI SMITH

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Jun 26, 2018

In this video, Sean Cannell interviews Facebook marketing expert Mari Smith about her facebook tips for 2018. Facebook video marketing is a big deal. Learn some tactical Facebook video marketing tips and hear Mari's advice about video marketing o...

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How to Turn Brand Monitoring Into Content Assets. HOW TO TURN BRAND MONITORING INTO CONTENT ASSETS.

blog article

Jun 25, 2018

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary...

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How Online Marketing 2018 Works HOW ONLINE MARKETING 2018 WORKS

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Jun 25, 2018

The majority of online revenue strategies aren’t that complicated. Like any business venture, your online income takes time to grow. You need to be willing to devote the time and energy required to get your idea off the ground, and you need gri...

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

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Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and poten...

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Top 10 Actionable Google Chrome Extensions For Search Engine Optimization TOP 10 ACTIONABLE GOOGLE CHROME EXTENSIONS FOR SEARCH ENGINE OPTIMIZATION

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Jun 22, 2018

According to world SEO analysts (or), search engine optimization experts say to rank a particular website or web pages on search engines like google, yahoo, bing etc.. are extremely important. So now we have a basic idea of "SEO EXTENSION" ...

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Five reasons US e-commerce won FIVE REASONS US E-COMMERCE WON'T BE DENTED BY THE SUPREME COURT'S SALES TAX RULING

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Jun 22, 2018

As Reuters explained, "In a 5-4 ruling reviving a South Dakota law challenged by Wayfair Inc, Overstock.com Inc and Newegg Inc, the justices overturned a 1992 high court precedent that had barred states from requiring businesses with no 'phy...

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TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM. TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM.

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Jun 20, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Co...

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10 Lessons in Resonance from Content Marketing Pros. 10 LESSONS IN RESONANCE FROM CONTENT MARKETING PROS.

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Jun 20, 2018

Creating content that resonates is key to building rapport, credibility, and trust with our audience, and, ultimately, driving marketing results. When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you ...

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You Can Sell Digital Marketing YOU CAN SELL DIGITAL MARKETING

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Jun 20, 2018

One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further.

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5 Reasons Email Marketing is Essential for Growing Your Writing Business 5 REASONS EMAIL MARKETING IS ESSENTIAL FOR GROWING YOUR WRITING BUSINESS

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Jun 20, 2018

Studies have shown that email is the preferred method of communication. In a fact, 1/3 of surveyed customers prefer email communications over print ads and social media. For this reason and endless others, you’ll want to invest your marketing d...

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Social Media Marketing: What it is and Why it Matters to You SOCIAL MEDIA MARKETING: WHAT IT IS AND WHY IT MATTERS TO YOU

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Jun 19, 2018

We’re here to dive deep into social media marketing. We’ll explain what social media marketing is, how evident it is in your daily life, and how your favorite brands and companies often use social media marketing tactics like influencers ...

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An 8-Point Checklist for Debugging Strange Technical SEO Problems AN 8-POINT CHECKLIST FOR DEBUGGING STRANGE TECHNICAL SEO PROBLEMS

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Jun 19, 2018

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of ...

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How Are Sales Teams Evolving in the Digital Marketing Space? HOW ARE SALES TEAMS EVOLVING IN THE DIGITAL MARKETING SPACE?

blog article

Jun 19, 2018

Benjamin Franklin once said, “When you’re finished changing, you’re finished.” We can say with certainty that he wasn’t talking about the digital marketing space, but it is still applicable in today’s industry. Dig...

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The Essence of AdWords in 876 Words THE ESSENCE OF ADWORDS IN 876 WORDS

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Jun 17, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to...

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2018 digital Trends 2018 DIGITAL TRENDS

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Jun 17, 2018

Econsultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific. Now in i...

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7 Advantages of a Having Social Media Strategy 7 ADVANTAGES OF A HAVING SOCIAL MEDIA STRATEGY

blog article

Jun 17, 2018

Everyone knows that social media marketing is important in modern business - it’s rare to find a company that doesn’t see the value in posting on at least the key social channels. But even so, brands often underrate its power. They set up...

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Three ways to enhance the social media ecosystem THREE WAYS TO ENHANCE THE SOCIAL MEDIA ECOSYSTEM

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Jun 14, 2018

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the...

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How to Use Facebook Ads to Distribute Your Content HOW TO USE FACEBOOK ADS TO DISTRIBUTE YOUR CONTENT

blog article

Jun 14, 2018

It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Facebook wants its users to have a great experience so they stay longer. What content can you create that enter...

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How to Sizzle Instead of Scorch in the B2B Summer Slump HOW TO SIZZLE INSTEAD OF SCORCH IN THE B2B SUMMER SLUMP

blog article

Jun 12, 2018

In the summer months when things are a little slower and people are more laidback, why not generate some leads? While you shouldn’t expect similar consistency to the busier quarters, your lead generation efforts shouldn’t cease. Try to cr...

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Email Marketing Services For eCommerce & UK Business EMAIL MARKETING SERVICES FOR ECOMMERCE & UK BUSINESS

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Jun 11, 2018

Email marketing is one of the most important aspects of a business in the UK. Most businesses are doing email marketing services wrong and they end up giving it up or wasting their money.When it comes to email marketing strategy for eCommerce busines...

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How a Few Pages Can Make or Break Your Website HOW A FEW PAGES CAN MAKE OR BREAK YOUR WEBSITE

blog article

Jun 11, 2018

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started g...

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Digital Marketing DIGITAL MARKETING

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Jun 08, 2018

Boost Your Bussiness With The Help Of Evoq Digital Wold... We Provide Full Service Of Digital Marketing.

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jun 08, 2018

According to a new report by SAS – based on the responses of 350 heads of marketing, customer service, and experience - businesses are at risk of offering repeated recommendations to customers. This is because 93% said they are unable to use an...

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Content Marketing: Everything Has Changed & Nothing is Different. CONTENT MARKETING: EVERYTHING HAS CHANGED & NOTHING IS DIFFERENT.

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Jun 07, 2018

What is the difference between a video going viral today versus five years ago? With so many platforms, is it now anything goes? In this clip from Content Marketing World 2017, Scott Stratten, President, UnMarketing, shares his own experiences of a v...

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A Look at Social Advertising for B2B Marketers A LOOK AT SOCIAL ADVERTISING FOR B2B MARKETERS

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Jun 07, 2018

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As mar...

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Google AdWords launches the trial for Google Sheet Add-on GOOGLE ADWORDS LAUNCHES THE TRIAL FOR GOOGLE SHEET ADD-ON

blog article

Jun 07, 2018

Google AdWords has launched a new beta this week, add-ons for Google Sheets. Anyone who has had to laboriously export their data in order to use AdWords data outside of AdWords will now be pleased. The creation of analyzes and reports is greatly simp...

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Content Marketing Doesn CONTENT MARKETING DOESN'T WORK THE WAY YOU THINK

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Jun 07, 2018

Looking for a solid content marketing strategy? In episode #676 of the marketing school podcast, Neil Patel and Eric Siu Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.

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11 Tweets for Email Marketers to Live By 11 TWEETS FOR EMAIL MARKETERS TO LIVE BY

blog article

Jun 07, 2018

Email marketing has a lot of intricacies, between working out the kinks in HTML for various email clients, creating responsive emails that look good on mobile, and defining what the heck “above the fold” even means for emails that could b...

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Top Email Marketing Mistakes TOP EMAIL MARKETING MISTAKES

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Jun 06, 2018

Some people think that most mistakes happen during the campaign creation and sending stage. In fact, it all starts with your signup form. A common (and grave) mistake is adding a non-functional signup form to your website or not adding one at all.

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7 Life Science Marketing Trends That Blew Up in 2018 & How to Use Them. 7 LIFE SCIENCE MARKETING TRENDS THAT BLEW UP IN 2018 & HOW TO USE THEM.

blog article

Jun 05, 2018

In addition, the largest companies of the world (like Coca-Cola, for example) are increasingly trusting of the ROI of digital marketing. Over time, they are likely to shift more and more of their marketing spend into it, and the bidding price of onli...

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How to Build an Ecommerce Business That Could Make You Millions HOW TO BUILD AN ECOMMERCE BUSINESS THAT COULD MAKE YOU MILLIONS

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Jun 05, 2018

For our first video in the series $0 to $1,000, e-commerce expert Trevor Chapman chats about the type of site you need, the basics you must have before you launch and how to use email the right way.

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How to Do Email Marketing 2018 HOW TO DO EMAIL MARKETING 2018

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Jun 05, 2018

Our lifecycle marketing model shows you the potential customer touchpoints and how email marketing aids in increasing relevance and response of communications. Marketing activities such as personalization, loyalty programs, and re-engagement email pr...

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Search Engine Optimization VS Google AdWords SEARCH ENGINE OPTIMIZATION VS GOOGLE ADWORDS

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Jun 05, 2018

Search engine optimization vs Google AdWords? What is right for you? The answer is both because Google AdWords is good for short-term revenue while you grow your organic Google ranking.

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How to Become a Google AdWords Consultant HOW TO BECOME A GOOGLE ADWORDS CONSULTANT

blog article

Jun 05, 2018

Google AdWords lead the world of Online Advertising. An ever-increasing number of businesses are exploring the advantages of Google AdWords to let their PPC campaigns target new audiences and boost ROI. Most of the businesses nowadays use AdWords to ...

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Top 10 Digital Marketing Books TOP 10 DIGITAL MARKETING BOOKS

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Jun 04, 2018

Digital Marketing is a field which survives on perpetual innovation and development. Digital Technology developments never stop. In such a scenario, it becomes paramount for Digital Marketers to stay updated and try out new development.

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Google Testing Images in Local Service Ads in Search Results GOOGLE TESTING IMAGES IN LOCAL SERVICE ADS IN SEARCH RESULTS

blog article

Jun 04, 2018

Google is testing a new feature in their local service ads.  This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 pho...

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The Power of Market Research THE POWER OF MARKET RESEARCH

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Jun 04, 2018

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-aft...

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15 Most Challenging Tasks of Content Marketers 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

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Top 10 Reasons To Make Career In Digital Marketing TOP 10 REASONS TO MAKE CAREER IN DIGITAL MARKETING

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May 31, 2018

Want to make Career in Digital Marketing? But not that sure about it? Are you confused, whether it will be a good career for you or not? Don’t worry! In this video, we are going to share Top 10 Reasons to make the career in Digital Marketing wh...

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How to Inform Your Content Strategy Using SEO Insights. HOW TO INFORM YOUR CONTENT STRATEGY USING SEO INSIGHTS.

blog article

May 30, 2018

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successfu...

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5 Strategies to Keep Your Email Marketing Out of Gmail 5 STRATEGIES TO KEEP YOUR EMAIL MARKETING OUT OF GMAIL'S PROMOTIONS TAB

blog article

May 30, 2018

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform.

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Twitter Marketing TWITTER MARKETING

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May 29, 2018

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words.An affordable and fool proof method to increase the sales and profits for your small busi...

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WHAT TO DO WHEN AN ADSET STARTS DYING OUT - FACEBOOK ADS FOR SHOPIFY DROPSHIPPING 2018 WHAT TO DO WHEN AN ADSET STARTS DYING OUT - FACEBOOK ADS FOR SHOPIFY DROPSHIPPING 2018

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May 29, 2018

He system you’re about to learn has been tested on multiple fb ad accounts. Not only my own as well as Rito’s, but our clients as well.Remember, this is a numbers game.

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Professional Digital Marketing Using Google AdWords | Simpliv PROFESSIONAL DIGITAL MARKETING USING GOOGLE ADWORDS | SIMPLIV

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May 25, 2018

This training course has been constructed to introduce you to the Google AdWords advertising system. Within the course, I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced...

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Content Marketing - 5 Tips For Better Content CONTENT MARKETING - 5 TIPS FOR BETTER CONTENT

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May 25, 2018

Content marketing adds value to your search engine optimization strategy, as well as relevant information for your target audience. If the content on your website doesn’t engage your visitors, then your website traffic and repeat visitors will ...

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3 Successful Instagram Marketing Strategies For Businesses 3 SUCCESSFUL INSTAGRAM MARKETING STRATEGIES FOR BUSINESSES

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May 24, 2018

Many businesses feel the rising pressure to be available on all social media platforms without even thinking through a strong strategy. But Instagram is different from other social media platforms.

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3 Case Studies in Transformative Experiences 3 CASE STUDIES IN TRANSFORMATIVE EXPERIENCES

blog article

May 24, 2018

DMA 360 is a cutting edge, custom built platform that allows members of the DMA to keep up with the rapidly changing marketing landscape. DMA 360 allows buyers of media and marketing services to learn the best new marketing techniques and to discover...

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2018 HEALTHCARE DIGITAL MARKETING TRENDS. 2018 HEALTHCARE DIGITAL MARKETING TRENDS.

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May 23, 2018

We are excited to share this 2018 Healthcare Digital Marketing Trends Survey with you. Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution...

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5 Ways That GDPR Will Impact Your Facebook Ads 5 WAYS THAT GDPR WILL IMPACT YOUR FACEBOOK ADS

blog article

May 23, 2018

If you’re based - or advertise to customers - in Europe, there’s a good chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they f...

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The Best Digital Marketing Tools 2018 edition THE BEST DIGITAL MARKETING TOOLS 2018 EDITION

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May 22, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. We love to help our fellow marketi...

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What it Means for Google Analytics & Online Marketing WHAT IT MEANS FOR GOOGLE ANALYTICS & ONLINE MARKETING

blog article

May 21, 2018

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

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Goldrausch Online Marketing Buchanalyse GOLDRAUSCH ONLINE MARKETING BUCHANALYSE

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May 19, 2018

Compact and easy to explain the common thread for building your profitable online business with gigantic revenuesStep by step instructions on how to successfully use "Online Marketing" with strategic, clever telephone marketing.

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How to Use Instagram Stories Ads HOW TO USE INSTAGRAM STORIES ADS

blog article

May 18, 2018

Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed.  In order to view a story, simply look at the t...

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Defining the GDPR Impact on Digital Advertising DEFINING THE GDPR IMPACT ON DIGITAL ADVERTISING

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May 17, 2018

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing or indeed any business that deals...

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SEO Trends in 2018 SEO TRENDS IN 2018

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May 17, 2018

As SEO gets more sophisticated, more and more businesses are employing a combination of proven strategies and new techniques just to get in front of SERPs. Moreover, while we have seen a lot of developments in search landscape over the past recent ye...

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Voice search is now a key marketing tool for hotels VOICE SEARCH IS NOW A KEY MARKETING TOOL FOR HOTELS

blog article

May 17, 2018

Forty percent of adults in the U.S. use voice search every day. In 2016, this was 20 percent, which was itself a 40 percent increase from the year before. Speech recognition technology has evolved and is more precise now, with a mere 8 percent error ...

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Personalisation: An Untapped Opportunity for APAC Marketers PERSONALISATION: AN UNTAPPED OPPORTUNITY FOR APAC MARKETERS

blog article

May 16, 2018

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-...

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The bad, the ugly, and the truth of mobile ad fraud. THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD.

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May 15, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - a...

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Are Advertisers Questioning Facebook Advertising ROI? ARE ADVERTISERS QUESTIONING FACEBOOK ADVERTISING ROI?

blog article

May 15, 2018

We say new images because it’s not the first time we’ve seen Facebook portrayed in chaos – from Zuck’s head in the nuclear cloud, to the floods of Cambridge Analytica news stories, to today’s post-apocalyptic era shot. F...

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GDPR and email marketing: Everything’s gonna be all right GDPR AND EMAIL MARKETING: EVERYTHING’S GONNA BE ALL RIGHT

blog article

May 15, 2018

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. In fact, broadly speaking, the EU’s impending General Data Protection Regulation (GDPR) legislatio...

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How to Clean Up Your Marketing Stack, Pre-GDPR HOW TO CLEAN UP YOUR MARKETING STACK, PRE-GDPR

blog article

May 15, 2018

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-managemen...

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Is Marketing to Millennials Making Us Miss the Obvious? IS MARKETING TO MILLENNIALS MAKING US MISS THE OBVIOUS?

blog article

May 15, 2018

My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about th...

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Digital Marketing Is Becoming The New Wave of Healthcare Marketing. DIGITAL MARKETING IS BECOMING THE NEW WAVE OF HEALTHCARE MARKETING.

blog article

May 14, 2018

Does “online healthcare marketing” describe the newsletter that you received from your primary physician reminding you of your upcoming physical? Or does it mean all of the above? Take a look at the history of healthcare advertising techn...

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Online Marketing for Business ONLINE MARKETING FOR BUSINESS

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May 12, 2018

Online & Digital Marketing for Business - Day 1 Here is what we learned today: #1 Have a 5 stage approach to building your online business offer #2 Always add value in your marketing #3 YouTube is a marathon not a sprint #4 Upload video content c...

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Three ways energy & utility companies are innovating in marketing THREE WAYS ENERGY & UTILITY COMPANIES ARE INNOVATING IN MARKETING

blog article

May 11, 2018

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations. But it’s not just a case of shifting customer service online. Rather, brands are embracing technology ...

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Opportunities and Challenges in Online Marketplace Lending. OPPORTUNITIES AND CHALLENGES IN ONLINE MARKETPLACE LENDING.

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May 10, 2018

Many individuals contributed to this white paper on online marketplace lending. In particular, Treasury would like to thank staff from the following organizations: the Consumer Financial Protection Bureau, the Federal Deposit Insurance Corporation, t...

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What’s Accuracy Got to Do With Social Media? WHAT’S ACCURACY GOT TO DO WITH SOCIAL MEDIA?

blog article

May 05, 2018

Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever while amplifying the confusion of who or what to trust. It’s cropped up quite a bit over the last couple of years ...

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B2B Marketing Lessons From Social Media Week New York B2B MARKETING LESSONS FROM SOCIAL MEDIA WEEK NEW YORK

blog article

May 04, 2018

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up. Last week, the world’s top social media experts ...

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What is Email Marketing? WHAT IS EMAIL MARKETING?

video

May 03, 2018

This video will arm you with 10 email marketing tips to take your email marketing to the next level. Our email marketing tips bonanza starts by looking at some of the best email tools available to small businesses. After that we move on to email mark...

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email 3 STEPS FOR SUCCESSFUL EMAIL MARKETING CAMPAIGNS IN A “POST-EMAIL

blog article

May 03, 2018

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast m...

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COMPLETE GUIDE INTO TWITTER MARKETING STRATEGIES COMPLETE GUIDE INTO TWITTER MARKETING STRATEGIES

whitepaper

May 02, 2018

Twitter is a micro-blogging social network that became popular thanks to its 140-character limit. It is the second most popular social networking website in the U.S. after Facebook. Twitter is finally getting traction in B2B making it a great social ...

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VC-backed B2B marketing analytics startups Radius and Leadspace merge VC-BACKED B2B MARKETING ANALYTICS STARTUPS RADIUS AND LEADSPACE MERGE

blog article

May 01, 2018

B2B marketing analytics companies Radius and Leadspace are merging. No financial terms were disclosed. Both companies will unite under the Radius brand. Also, Doug Bewsher, CEO of Leadspace, will become CEO of the combined company while Darian Shiraz...

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How Much Does SEO Cost Infographic HOW MUCH DOES SEO COST INFOGRAPHIC

infographic

Apr 26, 2018

SEO means search engine Optimization useful for every kind of small scale and large scale business. It is a proven way to establish yourself as a successful entity in the digital world he happens because a non-technical person who is not associated w...

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The Modern Marketer’s Guide to Growing an Email List THE MODERN MARKETER’S GUIDE TO GROWING AN EMAIL LIST

whitepaper

Apr 25, 2018

Social media sites like Facebook and Twitter garner attention for their large user bases, yet email marketing has a much higher reach than both of them— combined. Facebook claims to have more than 1.35 billion users and Twitter has more than 27...

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A B2B ECOMMERCE PLAYBOOK A B2B ECOMMERCE PLAYBOOK

whitepaper

Apr 25, 2018

Any B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly.

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This Is Bigger Than Facebook – What Our Experts Say About Cambridge Analytica, The Word “Data,” & The Changing Facebook Ecosystem THIS IS BIGGER THAN FACEBOOK – WHAT OUR EXPERTS SAY ABOUT CAMBRIDGE ANALYTICA, THE WORD “DATA,” & THE CHANGING FACEBOOK ECOSYSTEM

blog article

Apr 23, 2018

What’s next for brands on Facebook? It’s the million-dollar question on everyone’s minds. Both 2017 and now, 2018, have been somewhat unprecedented years in Facebook’s history. Beyond the “apocalyptic” changes to t...

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Content Marketing Best Practices You Should Be Following in 2018 CONTENT MARKETING BEST PRACTICES YOU SHOULD BE FOLLOWING IN 2018

blog article

Apr 19, 2018

Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google, content marketers are focused on forging meaningful connections with hum...

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Modern CPG Shopper Infographic MODERN CPG SHOPPER INFOGRAPHIC

infographic

Apr 18, 2018

Are digital devices, savings apps, meal kits, coupons, etc. changing how shoppers plan, shop and save on your products? See infographic for highlights of the 2K18 Valassis Coupon Intelligence Report.

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’...

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App Store Optimization APP STORE OPTIMIZATION

whitepaper

Apr 17, 2018

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app stores so that it is in the top search results; it’s the mobile app version of search engine optimization (SEO). It’s crucial to note that in...

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How To Use Email Marketing And Social Media For Your Business HOW TO USE EMAIL MARKETING AND SOCIAL MEDIA FOR YOUR BUSINESS

blog article

Apr 16, 2018

When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger. You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and ...

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SendinBlue Review 2018: Email Marketing Software for Small Businesses SENDINBLUE REVIEW 2018: EMAIL MARKETING SOFTWARE FOR SMALL BUSINESSES

blog article

Apr 16, 2018

Despite the rapid proliferation of social media in the last few years, email continues to be the preferred mode of communication for people to interact with brands that they love and follow. In fact, according to a recent research conducted by Market...

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Texas dealership turns its Facebook page into service marketing tool TEXAS DEALERSHIP TURNS ITS FACEBOOK PAGE INTO SERVICE MARKETING TOOL

blog article

Apr 16, 2018

Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his ...

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How Time-Based Email Marketing Can Improve Customer Engagement HOW TIME-BASED EMAIL MARKETING CAN IMPROVE CUSTOMER ENGAGEMENT

blog article

Apr 12, 2018

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit p...

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Social Media Marketing Benchmarks: What Works & Where to Focus SOCIAL MEDIA MARKETING BENCHMARKS: WHAT WORKS & WHERE TO FOCUS

blog article

Apr 11, 2018

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable.As I said before, social media isn’t dying,...

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AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO AU MARKETERS UNABLE TO DELIVER CROSS-CHANNEL PERSONALISED CX; DATA BREACH AFFECTED 1M FACEBOOK USERS IN PH & INDO

blog article

Apr 11, 2018

AU Marketers Unable to Deliver Cross-Channel Personalised CX. Some 67% of Australian marketers regard optimising customer experience as a company-wide priority, but just 21% believe their organisation effectively delivers personalised experiences acr...

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The Omni-Channel Experience is All About the Data THE OMNI-CHANNEL EXPERIENCE IS ALL ABOUT THE DATA

blog article

Apr 11, 2018

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s ...

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OPPORTUNITIES FOR SOCIAL MEDIA MARKETING OPPORTUNITIES FOR SOCIAL MEDIA MARKETING

blog article

Apr 11, 2018

How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn't getting the best press at the moment with the latest privacy revelations. This is on top...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 10, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversi...

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now SPRING CLEANING FOR DIGITAL MARKETERS: FOUR THINGS YOU SHOULD DO NOW

infographic

Apr 09, 2018

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time to clean!  If you're procrastinating cleaning your home, you can at least feel productive...

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What’s the Difference Between On-page and Off-page SEO? WHAT’S THE DIFFERENCE BETWEEN ON-PAGE AND OFF-PAGE SEO?

blog article

Apr 09, 2018

Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of...

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What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Change Advertising? WHAT DO BRANDS NEED TO KNOW ABOUT HOW ‘THE RISE OF VOICE’ WILL CHANGE ADVERTISING?

blog article

Apr 09, 2018

"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice." The mainstream use of voice activated assi...

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Property Content Marketing: How to Turn Online Traffic into Occupancy PROPERTY CONTENT MARKETING: HOW TO TURN ONLINE TRAFFIC INTO OCCUPANCY

blog article

Apr 06, 2018

If you’re in the business of filling vacant properties, you’ll know that your sales team has to be full of smooth-talking negotiators who can express the value of a space and convince a potential tenant or homeowner to sign the all-import...

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How GDPR affects your Marketing HOW GDPR AFFECTS YOUR MARKETING

blog article

Apr 05, 2018

From 25th May, the General Data Protection Regulation (GDPR) will come into effect. Its goal is to create a standardised ‘best practice’ for the way personal data is handled, providing greater transparency and control to individuals. Brex...

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How to Grow B2B Leads 385% with Digital Marketing HOW TO GROW B2B LEADS 385% WITH DIGITAL MARKETING

blog article

Apr 05, 2018

Vertical Measures first started working in digital marketing in 2004 and published one of the earliest books on content marketing in 2011. We’ve grown countless B2B websites into traffic and revenue powerhouses. HubSpot reports that B2B markete...

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What’s the difference between a marketing email and transactional email? WHAT’S THE DIFFERENCE BETWEEN A MARKETING EMAIL AND TRANSACTIONAL EMAIL?

blog article

Apr 04, 2018

Transactional emails are a big buzzword in the world of eCommerce. They’re emails you hardly notice or pay attention to, but if they don’t exist, we immediately suspect something is wrong. But they’re not your regular marketing emai...

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How Your Offline Efforts Can Help Your Online Marketing HOW YOUR OFFLINE EFFORTS CAN HELP YOUR ONLINE MARKETING

blog article

Apr 04, 2018

There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is...

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Why Does Digital Advertising Cost So Much in Healthcare? WHY DOES DIGITAL ADVERTISING COST SO MUCH IN HEALTHCARE?

blog article

Apr 03, 2018

Paid digital advertising includes things like Google AdWords (both paid search and the Google Display Network), Bing Ads, YouTube, and Facebook Advertising (as well as ads on Instagram, which Facebook owns). As with using billboards and TV ads, digit...

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How to Create an SEO Strategy for 2018 [Template Included] HOW TO CREATE AN SEO STRATEGY FOR 2018 [TEMPLATE INCLUDED]

blog article

Apr 02, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most business...

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Apple Business Chat: Conversational Commerce in the Post Facebook World APPLE BUSINESS CHAT: CONVERSATIONAL COMMERCE IN THE POST FACEBOOK WORLD

blog article

Apr 01, 2018

Sometimes, timing is everything, and this is one of those instances. Apple could not have picked a better day to move its iMessage-based Business Chat out of beta. As Facebook’s CEO Mark Zuckerberg bore the slings, errors and innuendo that the ...

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Modern Seo Infographics MODERN SEO INFOGRAPHICS

infographic

Mar 29, 2018

Modern SEO is a synonym to a great user experience. You no longer optimise your website for search engines but your optimise it for the experience users will have once they land on your pages. Practices that used to work in the past are no longer eff...

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Channel Marketing: Challenges Indeed, But Opportunities Await CHANNEL MARKETING: CHALLENGES INDEED, BUT OPPORTUNITIES AWAIT

blog article

Mar 28, 2018

Marketing, for years the bane of channel partners, continues to evolve, encouraging more partners to take control of their marketing destiny. Yet, channel marketing still faces numerous challenges – shrinking budgets, less market development fu...

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Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony. WHY YOUR CONTENT MARKETING CAMPAIGNS & ALWAYS-ON PROGRAMS SHOULD WORK IN HARMONY.

blog article

Mar 26, 2018

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals&mdas...

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6 Tools that Help Reduce Wasted Marketing Resources 6 TOOLS THAT HELP REDUCE WASTED MARKETING RESOURCES

blog article

Mar 26, 2018

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on cli...

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It’s time for creatives to take back control of advertising IT’S TIME FOR CREATIVES TO TAKE BACK CONTROL OF ADVERTISING

blog article

Mar 26, 2018

Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

infographic

Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and ...

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Global Channel Overview in Personal Accessories Market Analysis 2018 GLOBAL CHANNEL OVERVIEW IN PERSONAL ACCESSORIES MARKET ANALYSIS 2018

blog article

Mar 23, 2018

Global Channel Overview in Personal Accessories Market Research Report 2018 to 2022 tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key...

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The Top 12 SEO Tools of 2018 THE TOP 12 SEO TOOLS OF 2018

blog article

Mar 21, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instan...

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B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW

blog article

Mar 21, 2018

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5. This year, the show moves to a new location, the Westin Boston Waterfront. We’re excited to bring three days of B2B education a...

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How do you market a city? Why place marketers have to be smarter than ever with digital content HOW DO YOU MARKET A CITY? WHY PLACE MARKETERS HAVE TO BE SMARTER THAN EVER WITH DIGITAL CONTENT

blog article

Mar 21, 2018

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crow...

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Content Marketing Trends in 2018 CONTENT MARKETING TRENDS IN 2018

infographic

Mar 20, 2018

Content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was m...

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Pinterest Shopping Ads now out of testing, available to hundreds of advertisers PINTEREST SHOPPING ADS NOW OUT OF TESTING, AVAILABLE TO HUNDREDS OF ADVERTISERS

blog article

Mar 20, 2018

Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, ...

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How Accountants Can Cater to Millennial Businesses HOW ACCOUNTANTS CAN CATER TO MILLENNIAL BUSINESSES

blog article

Mar 20, 2018

Regardless of the service a company provides or the product it sells, one of the most important market segments for everyone are millennials. This is especially true for companies that are aimed at B2B services, such as accounting firms. For them, a ...

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The Best SEO Tools You Should Be Using in 2018 THE BEST SEO TOOLS YOU SHOULD BE USING IN 2018

blog article

Mar 19, 2018

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success.

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3 Reasons B2B Marketers Need Optimized & Influencer Activated Content. 3 REASONS B2B MARKETERS NEED OPTIMIZED & INFLUENCER ACTIVATED CONTENT.

blog article

Mar 19, 2018

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the dis...

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Facebook pilots program to help creators build advertiser relationships & drive fan engagement FACEBOOK PILOTS PROGRAM TO HELP CREATORS BUILD ADVERTISER RELATIONSHIPS & DRIVE FAN ENGAGEMENT

blog article

Mar 19, 2018

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program built around creator needs. Scheduled to roll out over the coming weeks to a small group, the experimental features ...

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Facebook FACEBOOK'S ZUCKERBERG COMES UNDER FIRE FROM UK, US LAWMAKERS

blog article

Mar 18, 2018

LONDON (AP) — Lawmakers on both sides of the Atlantic criticized Facebook and its chief executive, Mark Zuckerberg, after reports surfaced that another company, Cambridge Analytica, improperly harvested information from 50 million Facebook user...

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7 Common Google AdWords Mistakes to Avoid. 7 COMMON GOOGLE ADWORDS MISTAKES TO AVOID.

video

Mar 16, 2018

Discover 7 common Google AdWords mistakes to avoid with your Google AdWords campaigns. There are plenty of mistakes that people make with Google AdWords so it is important to avoid them and to keep your campaigns optimized. Since AdWords can be diffi...

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Five quick content opportunities for time-poor B2B marketers FIVE QUICK CONTENT OPPORTUNITIES FOR TIME-POOR B2B MARKETERS

blog article

Mar 15, 2018

B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar. I’ve put togeth...

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Shifts in Social Sharing Require Nimble Strategies SHIFTS IN SOCIAL SHARING REQUIRE NIMBLE STRATEGIES

blog article

Mar 15, 2018

Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing...

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The Big Secret to B2B Copywriting & Content Marketing THE BIG SECRET TO B2B COPYWRITING & CONTENT MARKETING

blog article

Mar 14, 2018

When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself.

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Google Bans Advertising Related To Cryptocurrency Products GOOGLE BANS ADVERTISING RELATED TO CRYPTOCURRENCY PRODUCTS

blog article

Mar 14, 2018

In its post, Google stated that it had updated its Financial services policy to disallow ads for cryptocurrencies and related content. According to the company, this includes the likes of initial coin offerings, crypto exchanges, cryptocurrency walle...

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7 Tips for Better LinkedIn Leads 7 TIPS FOR BETTER LINKEDIN LEADS

blog article

Mar 14, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does...

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What are the Benefits of e-Commerce to Your Business? WHAT ARE THE BENEFITS OF E-COMMERCE TO YOUR BUSINESS?

blog article

Mar 12, 2018

It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. It is expected to make up 17.5...

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Social Media Strategies as an Aid to Content Marketing SOCIAL MEDIA STRATEGIES AS AN AID TO CONTENT MARKETING

blog article

Mar 12, 2018

In content marketing, the content itself is just half of the marketing mix. The other half is getting the right people see that content. The easiest way for you to do this is by using social media. Using social media in your content marketing, howeve...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narr...

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Content Marketing Tips for 2018 CONTENT MARKETING TIPS FOR 2018

infographic

Mar 09, 2018

Content marketing is a hot topic for 2018 with more businesses jumping on board and vying for consumers’ attention. If you’re trying to get your strategy off the ground this year, check out this all-access boarding pass to content marketi...

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How To Pump Up Your Business With Mobile Marketing HOW TO PUMP UP YOUR BUSINESS WITH MOBILE MARKETING

blog article

Mar 09, 2018

B2B marketing does differ from B2C, however. Though some areas will overlap such as an increased focus on providing a variety of media content (infographics, video, podcasts, etc.) and bolstering your ability to reach customers immediately by using m...

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5 Sales Life Hacks to Master the Art of B2B Selling 5 SALES LIFE HACKS TO MASTER THE ART OF B2B SELLING

whitepaper

Mar 07, 2018

In the complex world of B2B sales, most corporate buying decisions involve not a single person but a core group of people who have an influence on the final outcome. They each bring their own unique and differing expectations and decision criteria. I...

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APAC Marketers Should Use Same Metrics to Compare Retargeting Results APAC MARKETERS SHOULD USE SAME METRICS TO COMPARE RETARGETING RESULTS

blog article

Mar 07, 2018

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a ‘tug-of-war&...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

infographic

Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.  If you're not sure whether you should be investing in video content, t...

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4 Ways Artificial Intelligence Is Used In Marketing and advertising 4 WAYS ARTIFICIAL INTELLIGENCE IS USED IN MARKETING AND ADVERTISING

blog article

Mar 06, 2018

You are losing a competitive advantage every time you postpone using AI powered solutions. Sounds dramatic? Well, it shouldn’t because it is supposed to get you on your toes and embrace AI-powered marketing solutions. AI systems usually work in...

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TeamViewer partner program update reveals shift in strategy TEAMVIEWER PARTNER PROGRAM UPDATE REVEALS SHIFT IN STRATEGY

blog article

Feb 27, 2018

TeamViewer, a newcomer to the channel, is on a mission to grow its presence among partners. The software provider only began its push into the channel about a year-and-a-half ago when it launched its inaugural TeamViewer partner program, featuring fo...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

infographic

Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual co...

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Shopping E-commerce Infographics SHOPPING E-COMMERCE INFOGRAPHICS

infographic

Feb 21, 2018

People are not just spending more time online shopping, but they’re spending more money each time they do shop online. BI Intelligence forecasts that consumers in the United States will spend up to $632 billion online in 2020. Shopping online h...

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All the Benefits of Healthcare SEO ALL THE BENEFITS OF HEALTHCARE SEO

blog article

Feb 19, 2018

SEO stands for search engine optimization—in other words, optimizing your website for the top search engines like Google and Bing. If you’re an orthopedic surgeon, you want someone to type “spinal surgery” into Google and find...

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Social Media Trends in 2018 SOCIAL MEDIA TRENDS IN 2018

infographic

Feb 15, 2018

As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been. The fad showed us the power of augmented reality – technology that superimposes a computer...

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How big is e-commerce? HOW BIG IS E-COMMERCE?

infographic

Feb 15, 2018

The US dollar has risen against most major currencies, and as a result, the value of retail sales denominated in US dollars is down across all markets in eMarketer’s forecast.

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Social Media Prospecting for VARs SOCIAL MEDIA PROSPECTING FOR VARS

whitepaper

Feb 13, 2018

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

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7 Stats That Prove Email Marketing Is Still The Most Reliable Channel 7 STATS THAT PROVE EMAIL MARKETING IS STILL THE MOST RELIABLE CHANNEL

infographic

Feb 07, 2018

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

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Untold Benefits of Social Marketing in White Papers UNTOLD BENEFITS OF SOCIAL MARKETING IN WHITE PAPERS

blog article

Feb 06, 2018

Social networks are now a substantial part of every marketing strategy, and the benefits of using social marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s...

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The Multi-Channel Customer Care Report. THE MULTI-CHANNEL CUSTOMER CARE REPORT.

whitepaper

Feb 05, 2018

Customers today require human communication combined with the speed and efficiency of automated services. This is, understandably, difficult for companies due to the increasing levels of customer expectation and the fast-changing technical landscape ...

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THE FUTURE OF E-COMMERCE THE END OF RETAIL THE FUTURE OF E-COMMERCE THE END OF RETAIL

whitepaper

Feb 02, 2018

At the time of this writing, the commercial application of blockchain technologies remains almost solely in the realm of speculation. It is the firm intention of the Company to exploit the existing capabilities of blockchain and smart contract techno...

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What Email Subject Line Length Works Best? WHAT EMAIL SUBJECT LINE LENGTH WORKS BEST?

blog article

Feb 02, 2018

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I ...

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B2B Content Marketing Trends in 2018 B2B CONTENT MARKETING TRENDS IN 2018

infographic

Jan 30, 2018

The use of content marketing in the B2B landscape has considerably increased over the past recent years. According to the latest report from Content Marketing Institute and MarketingProfs, 91% of B2B organizations are doing content marketing – ...

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What are the Best Demand Marketing Channels for 2018? WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

blog article

Jan 30, 2018

With all these options vying for a piece of your marketing budget in 2018, it's critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses. Some channels are great at generating hig...

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Why do sales fail to hit their quota even though marketing is reaching their lead generation goals? WHY DO SALES FAIL TO HIT THEIR QUOTA EVEN THOUGH MARKETING IS REACHING THEIR LEAD GENERATION GOALS?

whitepaper

Jan 29, 2018

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become...

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GDPR: Can UK companies still use US based email marketing suppliers? GDPR: CAN UK COMPANIES STILL USE US BASED EMAIL MARKETING SUPPLIERS?

video

Jan 29, 2018

In this video, we take a look at one particular aspect of GDPR: Is it still ok for companies based in the UK to use American based email marketing software?. By using an offshore supplier, your contact's private data is leaving the country, so is...

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps. HOW TO PROVE THE VALUE OF CONTENT MARKETING TO YOUR CMO IN 3 EASY STEPS.

blog article

Jan 24, 2018

“ROI” can be a blurry idea in the world of content marketing. With often hard to measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing with metrics like pageviews, time-on-page, organic impres...

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4 Reasons Chatbots Will Improve UX in 2018 & Beyond 4 REASONS CHATBOTS WILL IMPROVE UX IN 2018 & BEYOND

blog article

Jan 24, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interact...

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Video Marketing In 2018, Maximize Video Reach On Social Media VIDEO MARKETING IN 2018, MAXIMIZE VIDEO REACH ON SOCIAL MEDIA

video

Jan 23, 2018

With these same video marketing strategies, we have been able to generate over 159,000 videos for key videos by distributing them through the web. Think of what that can do for your business! When it comes to video marketing, there is a lot to know. ...

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A Beginner A BEGINNER'S GUIDE TO LAUNCHING A SUCCESSFUL MARKETING CAMPAIGN

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Jan 23, 2018

So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infogra...

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How to Maximize SEO ROI HOW TO MAXIMIZE SEO ROI

whitepaper

Jan 22, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describe...

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E-commerce Product Return Statistics E-COMMERCE PRODUCT RETURN STATISTICS

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Jan 22, 2018

According to an article from Business Insider, online retail will grow 8-12% this year, suggesting e-commerce sales are poised to fall between $427 billion and $443 billion and predicts that number will grow to $632 billion in 2020. As more and more ...

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How to Conquer Social Media: A Guide for Small Businesses HOW TO CONQUER SOCIAL MEDIA: A GUIDE FOR SMALL BUSINESSES

whitepaper

Jan 22, 2018

You don’t need the budget or resources of a leading business-to-consumer juggernaut to conduct an effective social media marketing campaign. Small businesses can engage and acquire customers through social media, too. In fact, 3 out of 5 small ...

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7 Habits of a Highly Productive Content Strategist 7 HABITS OF A HIGHLY PRODUCTIVE CONTENT STRATEGIST

blog article

Jan 22, 2018

Welcome to the world of the content strategist. These professionals are not only adept at writing and editing; they’re also taking management of content to the next level. Content strategists are logical; high-level organizers focused on develo...

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Digital Innovation and the Future of Digital Marketing DIGITAL INNOVATION AND THE FUTURE OF DIGITAL MARKETING

blog article

Jan 21, 2018

Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not o...

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3 Innovations That Will Transform Your Digital Marketing Strategy 3 INNOVATIONS THAT WILL TRANSFORM YOUR DIGITAL MARKETING STRATEGY

blog article

Jan 18, 2018

If you’re looking to engage audiences, convert customers, and boost sales in the upcoming year and beyond, it’s important to keep an eye and ear out for the latest in digital marketing trends in order to stay in line with your competition...

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Mobile Marketing Tips for Small Business in 2018 MOBILE MARKETING TIPS FOR SMALL BUSINESS IN 2018

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Jan 17, 2018

Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68% of their time liking, p...

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5 Essential Tips for a Successful Content Marketing Strategy 5 ESSENTIAL TIPS FOR A SUCCESSFUL CONTENT MARKETING STRATEGY

blog article

Jan 15, 2018

If you think that content is based on a collection of blogs, Tweets and web pages that works in conjunction with a businesses’ goals, you’re right; but only partly. While social outreach, branding, and quality content are important elemen...

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7 Ways to Boost Your Email Marketing Click-Through Rate 7 WAYS TO BOOST YOUR EMAIL MARKETING CLICK-THROUGH RATE

blog article

Jan 13, 2018

Email is one of the simplest and most effective ways to connect with your current and potential customers. No matter who you’re reaching out to, you only have seconds to capture their attention of the reader in what is most likely a busy inbox....

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From Social Media to Social Business FROM SOCIAL MEDIA TO SOCIAL BUSINESS

whitepaper

Jan 11, 2018

Stop focusing on fans and followers and start focusing on becoming a Social Business where leadership and employees embrace social and digital communications to produce measurable business outcomes. Learn how in this ebook.

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OMNICHANNEL MARKETING AUTOMATION OMNICHANNEL MARKETING AUTOMATION

whitepaper

Jan 10, 2018

Omnichannel marketing. That’s a phrase marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different,...

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Digital marketing trend predictions for 2018 DIGITAL MARKETING TREND PREDICTIONS FOR 2018

blog article

Jan 09, 2018

The year 2017 has been a topsy-turvy year for the digital world. On the one hand, this year witnessed Instagram rising to new heights in terms of user engagement, and on the other, Facebook’s organic reach was revived with major tweaks. The dig...

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31 Surprising Video Marketing Facts You Need to Know 31 SURPRISING VIDEO MARKETING FACTS YOU NEED TO KNOW

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Jan 09, 2018

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to mu...

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Using Psychology to Craft a Killer Landing Page USING PSYCHOLOGY TO CRAFT A KILLER LANDING PAGE

blog article

Jan 09, 2018

2018 is here, but has your landing page gotten to first base yet? You do everything right: data, evaluations, A/B testing, stellar copywriting, and UI design in the light of the latest marketing trends...but that horrible feeling of shooting in the d...

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What’s the biggest email marketing trend for 2018? WHAT’S THE BIGGEST EMAIL MARKETING TREND FOR 2018?

video

Jan 08, 2018

The GetResponse online campaign management platform helps to design, implement, and track digital marketing activities. Companies can do that using marketing automation, autoresponders, webinars, landing pages, advanced analytics, and over 50 other e...

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The State Of Omni-Channel Engagement THE STATE OF OMNI-CHANNEL ENGAGEMENT

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Jan 07, 2018

Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today'...

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How AI is Changing Digital Marketing HOW AI IS CHANGING DIGITAL MARKETING

blog article

Jan 07, 2018

You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi w...

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The 7 Key Elements of a Stellar Social Media Campaign THE 7 KEY ELEMENTS OF A STELLAR SOCIAL MEDIA CAMPAIGN

blog article

Jan 06, 2018

You probably already know that having a cohesive and well-integrated social media strategy is, at least for most businesses, truly integral to any digital marketing strategy. But most people would also agree that there are so many social media platfo...

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5 Digital Marketing trends to watch out for in 2018. 5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2018.

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Jan 05, 2018

With so many emerging technologies in the market, digital marketers are becoming well aware of which platform and technology to leverage to get the most out of their marketing endeavors. Leading social media platforms such as Facebook and Instagram a...

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Channel Marketing Trends 2018 CHANNEL MARKETING TRENDS 2018

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Jan 05, 2018

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence.

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Boost Your Facebook Post Engagement Using These 10 Tricks BOOST YOUR FACEBOOK POST ENGAGEMENT USING THESE 10 TRICKS

blog article

Jan 05, 2018

There's hardly a business owner or marketing expert who hasn’t realized this: social media marketing is the best way to enhance brand image and user engagement. Although everyone knows this, we constantly see bad examples of social media ma...

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What is cross-channel marketing and why do you need it? WHAT IS CROSS-CHANNEL MARKETING AND WHY DO YOU NEED IT?

blog article

Jan 04, 2018

Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology.  For brands, the challenge is to cut through the noise to be able to reach consumers a...

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Content Marketing World 2017 - Estee Lauder Drive Sales Through Content Marketing CONTENT MARKETING WORLD 2017 - ESTEE LAUDER DRIVE SALES THROUGH CONTENT MARKETING

video

Jan 04, 2018

The Estee Lauder Companies uses a data-driven approach to create compelling content, build culture and foster community. In this clip from Content Marketing World 2017, Alicianne Rand, Executive Director of Global Content Marketing at Estee Lauder, s...

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How to Drive Tremendous Website Traffic with Email Marketing HOW TO DRIVE TREMENDOUS WEBSITE TRAFFIC WITH EMAIL MARKETING

blog article

Jan 03, 2018

Successful email marketing starts with quality contacts. Autumn practices permission-based email marketing, meaning she never adds a contact to an email list unless they’ve opted-in to receive her communications.“Our emails are totally su...

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6 Facebook Ads to Keep Your Customers Engaged 6 FACEBOOK ADS TO KEEP YOUR CUSTOMERS ENGAGED

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Jan 03, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitatin...

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Inbound Marketing Basics: How to Attract & Convert Website Visitors INBOUND MARKETING BASICS: HOW TO ATTRACT & CONVERT WEBSITE VISITORS

infographic

Jan 03, 2018

Their three core tactics for attracting traffic in the first instance are: Search engine optimization, Pay per click, Social media marketing. They then recommend the following techniques to convert them into customers: Landing page optimization: Clea...

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13 Tips for Explosive Content Marketing Results 13 TIPS FOR EXPLOSIVE CONTENT MARKETING RESULTS

blog article

Jan 02, 2018

Over the past several years, we’ve seen a slow but steady rise in the results that brands are getting from content marketing. This is generally true across industries – it’s becoming more and more clear that whether you sell clothes...

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11 Uncommon Marketing Strategies to Jumpstart Your Business 11 UNCOMMON MARKETING STRATEGIES TO JUMPSTART YOUR BUSINESS

blog article

Jan 02, 2018

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and ge...

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Content Marketing World 2017 - How to Make Engaging Videos CONTENT MARKETING WORLD 2017 - HOW TO MAKE ENGAGING VIDEOS

video

Dec 29, 2017

4/5ths of all marketing communications is predicted to be visual by 2018. Social video generates 1,200% more shares than text and images combined. That's a lot of competition for your customer's attention. In this clip from Content Marketing ...

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Dynamic Content DYNAMIC CONTENT

whitepaper

Dec 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to e...

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The Future of Event Marketing Trends and Challenges THE FUTURE OF EVENT MARKETING TRENDS AND CHALLENGES

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Dec 28, 2017

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.

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How Social Media Marketing Influences Purchase Decisions HOW SOCIAL MEDIA MARKETING INFLUENCES PURCHASE DECISIONS

infographic

Dec 26, 2017

Social marketing campaigns are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year (Forrester). Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies a bran...

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Small Business Digital Marketing Trends for 2018. SMALL BUSINESS DIGITAL MARKETING TRENDS FOR 2018.

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Dec 21, 2017

Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in ...

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Top 10 Lead Generation Tools in Digital Marketing TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING

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Dec 21, 2017

Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation .

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The Giant Email Marketing Statistics Guide THE GIANT EMAIL MARKETING STATISTICS GUIDE

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Dec 21, 2017

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

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5 Digital Marketing Trends that Will Disappear in 2018 5 DIGITAL MARKETING TRENDS THAT WILL DISAPPEAR IN 2018

blog article

Dec 21, 2017

2018 is right around the corner, and you’ve probably been doing some research on next year's predicted marketing trends to ensure your business outstrips the competition. After all, marketing is constantly evolving, and it’s important...

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Is Your B2B Marketing on the Right Track? IS YOUR B2B MARKETING ON THE RIGHT TRACK?

whitepaper

Dec 20, 2017

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marke...

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4 Tips for Crafting the Perfect Email Subject Line 4 TIPS FOR CRAFTING THE PERFECT EMAIL SUBJECT LINE

blog article

Dec 20, 2017

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the ri...

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5 Best Mobile Campaigns of 2017 5 BEST MOBILE CAMPAIGNS OF 2017

blog article

Dec 18, 2017

It's been a busy year in the world of social media, with some platforms not making it to 2018, and others embracing new features to survive. Here, we take a look at five campaigns that excelled in 2017 in both mobile marketing and social media.

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Inbound Marketing Process: How to Get Started in 3 Months. INBOUND MARKETING PROCESS: HOW TO GET STARTED IN 3 MONTHS.

infographic

Dec 17, 2017

London was hosting the summer Olympics, President Obama was just re-elected, Facebook was going public, and the team here at IMPACT was riding high on its first ever viral infographic. Having just become a certified HubSpot Partner agency, this infog...

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Boost Your Customer Experience With Landing Pages BOOST YOUR CUSTOMER EXPERIENCE WITH LANDING PAGES

blog article

Dec 14, 2017

The average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. With a chance to convert that many visits, it’s worth optimising your landing page. In this article, we will look at how landing pages are us...

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Content Marketing World 2017 - Enterprise Marketing Departments Can Build & Scale Media CONTENT MARKETING WORLD 2017 - ENTERPRISE MARKETING DEPARTMENTS CAN BUILD & SCALE MEDIA

video

Dec 13, 2017

As traditional publishers continue to wrestle with profitability and public trust, Arrow Electronics' acquisition of technology media and subsequent investment provides a showcase of how some brands have stepped up as unlikely champions of the au...

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5 Digital Marketing Trends for 2018 5 DIGITAL MARKETING TRENDS FOR 2018

blog article

Dec 11, 2017

With 2018 right around the corner you’re probably somewhere between trying to deal with the holiday madness and frantically planning your digital marketing strategy for next year. It's not too late to address and plan for next year’s ...

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Facebook Lead Ads: Everything you need to know in one FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE

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Dec 11, 2017

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.

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The Smart Insights Race Planning System For Digital Marketing THE SMART INSIGHTS RACE PLANNING SYSTEM FOR DIGITAL MARKETING

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Dec 08, 2017

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the new summary of dig...

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The Importance of Local Search Marketing in 2017 & Beyond THE IMPORTANCE OF LOCAL SEARCH MARKETING IN 2017 & BEYOND

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Dec 05, 2017

Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ searc...

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Your Comprehensive Guide to a Successful PPC Campaign YOUR COMPREHENSIVE GUIDE TO A SUCCESSFUL PPC CAMPAIGN

blog article

Dec 05, 2017

Pay per click advertising is an essential element of a comprehensive search engine optimization strategy because it brings in immediate results. You can achieve many different goals with PPC, and some of the most common reasons to use these ads inclu...

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3 Digital Marketing Skills to Generate Sales in Real Estate 3 DIGITAL MARKETING SKILLS TO GENERATE SALES IN REAL ESTATE

blog article

Dec 05, 2017

After the housing boom and bust of the mid-2000s, the average cost of marketing residential and commercial real estate shot up by 65%, according to leading experts at Inman. During that time, free exposure has become very easy to obtain. Dozens of we...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial...

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Social Media Marketing: 5 Strategies for Small Business SOCIAL MEDIA MARKETING: 5 STRATEGIES FOR SMALL BUSINESS

video

Dec 01, 2017

In this video you will learn: How to set a successful strategy for your social media marketing campaigns The top social media apps for content creation and curation like Buzzsumo, Feedly How to optimize your time on Social Media tools like Hootsuite,...

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How to Get a Handle on Rising Unsubscribe Rates HOW TO GET A HANDLE ON RISING UNSUBSCRIBE RATES

blog article

Dec 01, 2017

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. ...

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2 Key Formulas for Understanding Your PPC Data 2 KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA

blog article

Dec 01, 2017

Pay per click advertising is a highly targeted and effective marketing tool, but in order to understand how it’s working for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC ...

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Which Social Media Platforms Should You Use for Your Business? WHICH SOCIAL MEDIA PLATFORMS SHOULD YOU USE FOR YOUR BUSINESS?

blog article

Nov 30, 2017

There's no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped incr...

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What is Digital Marketing? WHAT IS DIGITAL MARKETING?

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Nov 29, 2017

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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The Beginner’s Guide to Programmatic Advertising THE BEGINNER’S GUIDE TO PROGRAMMATIC ADVERTISING

blog article

Nov 29, 2017

If you or your business uses online advertising, you will have heard people raving about how programmatic ads have changed the landscape. And if up until now, you have nodded sagely while people have made that proclamation but not really understood i...

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Lead Generation via Social Media LEAD GENERATION VIA SOCIAL MEDIA

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Nov 28, 2017

Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

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Content Marketing World 2018 - #CMWorld 2018 Conference & Expo CONTENT MARKETING WORLD 2018 - #CMWORLD 2018 CONFERENCE & EXPO

video

Nov 28, 2017

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – ...

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What is your digital marketing strategy for 2018? WHAT IS YOUR DIGITAL MARKETING STRATEGY FOR 2018?

infographic

Nov 27, 2017

The rise of digital marketing has peaked at new heights, but what have the experts predicted for 2018? Take a look at these predicted trends and stay on top of your marketing game in the new year.

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Content Marketing World - Using Data & Organizational Messaging in Content Strategy CONTENT MARKETING WORLD - USING DATA & ORGANIZATIONAL MESSAGING IN CONTENT STRATEGY

video

Nov 27, 2017

Blending quantitative and qualitative analysis in collaboration with your peers gets the most out of your marketing content. In this clip from Content Marketing World 2017, Anna McHugh, Marketing Content Curator & Librarian at Red Hat, shares tip...

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What Does Twitter’s 280-Character Limit Mean for Marketers? WHAT DOES TWITTER’S 280-CHARACTER LIMIT MEAN FOR MARKETERS?

blog article

Nov 23, 2017

You are no doubt familiar with Twitter's decision to double its character limit from 140 to 280. But double the real estate may not mean double the opportunity for brands. According to social media tool SproutSocial, 47% of marketers say that Twi...

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The Road To Modern Marketing THE ROAD TO MODERN MARKETING

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Nov 22, 2017

“The Road to Modern Marketing,” infographic depicts the evolution of the marketer’s role from the 1950s to present day and includes tons of stats to boot.

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The State of Email Marketing THE STATE OF EMAIL MARKETING

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Nov 22, 2017

Email marketing continues to dominate digital marketing as a top performing channel that can be depended on to deliver results time and time again. But what are marketers biggest email marketing objectives, their most effective tactics, and how do th...

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The Analytics Guide to Omni-Channel Marketing THE ANALYTICS GUIDE TO OMNI-CHANNEL MARKETING

whitepaper

Nov 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, an...

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Why Your Company Needs Content Marketing WHY YOUR COMPANY NEEDS CONTENT MARKETING

blog article

Nov 22, 2017

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, accor...

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CONTENT MARKETING PLATFORMS GUIDE CONTENT MARKETING PLATFORMS GUIDE

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Nov 20, 2017

Content marketing is getting bigger and bigger. 89 percent of B2B marketers use it, and more than half of the B2B marketers who had yet to adopt it stated that they planned to start within the next 12 months. Over in the B2C world, 86 percent of mark...

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Content Marketing World 2017 - Transform B2B Content with Artificial Intelligence CONTENT MARKETING WORLD 2017 - TRANSFORM B2B CONTENT WITH ARTIFICIAL INTELLIGENCE

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Nov 17, 2017

Using AI technology, brands have the ability to tell data-driven stories at unparalleled scale and personalize content and experiences like never before. In this clip from Content Marketing World 2017, Paul Roetzer, CEO, PR 20/20, shares some insight...

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8 Tips for Creating Successful Email Lead Generation Campaigns 8 TIPS FOR CREATING SUCCESSFUL EMAIL LEAD GENERATION CAMPAIGNS

blog article

Nov 17, 2017

Over the last few years, email has proven itself to be one of the most effective tools available to Internet marketers. Even with the rise of social media marketing and other more complex strategies, email marketing retains a strong track record of s...

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Multichannel vs Omnichannel Marketing MULTICHANNEL VS OMNICHANNEL MARKETING

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Nov 15, 2017

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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eCommerce Marketing - 10 Tips to a Highly Convertible Product Page ECOMMERCE MARKETING - 10 TIPS TO A HIGHLY CONVERTIBLE PRODUCT PAGE

video

Nov 14, 2017

What your store to have a highly convertible eCommerce product page? Watch this video for 10 great tips! ...check it out! A highly convertible product page is key to success with any eCommerce store. So let’s jump in and talk about 10 tips on h...

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How to Newsjack Effectively on Twitter HOW TO NEWSJACK EFFECTIVELY ON TWITTER

blog article

Nov 14, 2017

You log on to Twitter on a Wednesday afternoon and see that the conversation is dominated by one hashtag – it could be a conversation about a TV show, a sporting event or a current affairs argument. Knowing Twitter, it could simply be a light-h...

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The Influence of Instagram THE INFLUENCE OF INSTAGRAM

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Nov 13, 2017

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.

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Email Marketing Predictions EMAIL MARKETING PREDICTIONS

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Nov 13, 2017

According to the US Consumer Device Preference Report, 66% email account holders in the US open and read emails through smartphones. By 2018, this percentage is only going to increase, as more people will start using smartphones on a regular basis. S...

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The Anatomy of an Effective Marketing Email THE ANATOMY OF AN EFFECTIVE MARKETING EMAIL

blog article

Nov 12, 2017

There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. According to the 2017 eConsultancy email marketing census: 75% of c...

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What Marketers Need to Know About the ‘State of Video Marketing’. WHAT MARKETERS NEED TO KNOW ABOUT THE ‘STATE OF VIDEO MARKETING’.

blog article

Nov 11, 2017

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In f...

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Why Marketers Shouldn’t Shy Away From Long-Form Content WHY MARKETERS SHOULDN’T SHY AWAY FROM LONG-FORM CONTENT

blog article

Nov 11, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as wel...

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Choosing Email Marketing or Marketing Automation CHOOSING EMAIL MARKETING OR MARKETING AUTOMATION

video

Nov 11, 2017

Trying to decide between regular email marketing software and marketing automation? While marketing automation uses email marketing as its backbone, it also includes a host of other advanced features that may be unnecessary and advanced for the avera...

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From campaigns to context FROM CAMPAIGNS TO CONTEXT

whitepaper

Nov 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like...

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Social Media Marketing For a Millennial Audience SOCIAL MEDIA MARKETING FOR A MILLENNIAL AUDIENCE

blog article

Nov 10, 2017

Whenever developing a marketing strategy, brands should spend time considering their target demographic. Unsurprisingly, selling products and services to millennials requires a very different approach than launching a generic social marketing strateg...

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The EU General Data Protection Regulation (GDPR):  Steps and Resources for Marketers THE EU GENERAL DATA PROTECTION REGULATION (GDPR): STEPS AND RESOURCES FOR MARKETERS

whitepaper

Nov 09, 2017

WHAT IS GDPR AND WHY IS IT IMPORTANT? The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect ...

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10 Steps to Building Your Personal Brand on Social Media 10 STEPS TO BUILDING YOUR PERSONAL BRAND ON SOCIAL MEDIA

blog article

Nov 09, 2017

Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you condu...

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Local Marketing for USA Businesses Begins Here LOCAL MARKETING FOR USA BUSINESSES BEGINS HERE

video

Nov 08, 2017

Local Marketing for modern businesses include strategies that use online USA business directories such as http://www.FindUsLocal.com also check out the great blog with tons of ways and idea to help your local business get more customers and exposure

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15 Must-Have Instagram Marketing Tools For Rapid Boost 15 MUST-HAVE INSTAGRAM MARKETING TOOLS FOR RAPID BOOST

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Nov 08, 2017

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketi...

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6 Powerful Ways to Improve Your YouTube Marketing Strategy 6 POWERFUL WAYS TO IMPROVE YOUR YOUTUBE MARKETING STRATEGY

blog article

Nov 07, 2017

More people visit YouTube in a year than Facebook, Twitter and Instagram combined. As a result, many brands are turning to the platform as a way to advertise products and bring in leads.  Successful YouTube marketers expend lots of effort to cre...

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What is digital marketing? WHAT IS DIGITAL MARKETING?

infographic

Nov 06, 2017

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does ...

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5 Ways to Add Magic to Your Email Marketing 5 WAYS TO ADD MAGIC TO YOUR EMAIL MARKETING

blog article

Nov 06, 2017

We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not)...

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An Overview of Content Marketing AN OVERVIEW OF CONTENT MARKETING

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Nov 05, 2017

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Nov 03, 2017

As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside their B2C counterparts. And if you’re interested in learning more about succeeding in B2B social media marketing, be sure to dow...

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Average engagement rates of Instagram influencer marketing AVERAGE ENGAGEMENT RATES OF INSTAGRAM INFLUENCER MARKETING

blog article

Nov 03, 2017

When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can...

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The Super Easy 6-Step Email Marketing Funnel Process THE SUPER EASY 6-STEP EMAIL MARKETING FUNNEL PROCESS

infographic

Nov 02, 2017

When it comes to setting up effective email marketing funnel, there’re some steps you can take to put everything into its place.This infographic will discuss about these super easy 6 steps to build your own email marketing funnel.

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How to Act and React on Twitter HOW TO ACT AND REACT ON TWITTER

blog article

Nov 02, 2017

If the road to hell is paved with good intentions, then the road to Twitter hell is paved with bad practices. In virtually every “Twitter storm” against a company, the business has ignored best practice on tone, application, reaction or g...

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Diversify Your Marketing Strategy - 6 Tips DIVERSIFY YOUR MARKETING STRATEGY - 6 TIPS

video

Nov 01, 2017

Diversify - If you only rely on paid ads, you lead flow can stop the moment money is tight, if you only rely on SEO, an algorithm can change and crush your primary funnel. Social media ads are wild west of algorithms… etc. Email Marketing, and...

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How to Make Your Native Content Stand Out HOW TO MAKE YOUR NATIVE CONTENT STAND OUT

blog article

Nov 01, 2017

In this world of endless information, they say that content is king. So you need to write an article that is fit for the royal court. Here are some tips on writing native content that will promote your brand, increase consumer loyalty and drive sales...

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6 Keys to a Strong Healthcare Digital Marketing Strategy. 6 KEYS TO A STRONG HEALTHCARE DIGITAL MARKETING STRATEGY.

blog article

Oct 31, 2017

The healthcare industry is continually pursuing the next technological advancement. Whether it’s a new, improved treatment, a groundbreaking facility or the expansion of physician specialties, healthcare organizations are always working to prov...

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6 Scary Email Marketing Mistakes (and How to Avoid Them) 6 SCARY EMAIL MARKETING MISTAKES (AND HOW TO AVOID THEM)

blog article

Oct 31, 2017

What email marketer isn’t stricken with anxiety when it’s time to hit send on a new campaign? We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and prevent...

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How to Make Your Content Marketing Better HOW TO MAKE YOUR CONTENT MARKETING BETTER

infographic

Oct 30, 2017

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The Carter Group, has the content alchemy a...

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3 Things We Learned at Litmus Live That Could Change Your Email Marketing 3 THINGS WE LEARNED AT LITMUS LIVE THAT COULD CHANGE YOUR EMAIL MARKETING

blog article

Oct 30, 2017

There is no better place than Litmus Live to dig into everything email marketing.Litmus Live, formerly The Email Design Conference, is an annual three-city conference for designers, marketers, and thinkers who are passionate about creating beautiful ...

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7 Mistakes That Can Derail Your Holiday Email Marketing Efforts 7 MISTAKES THAT CAN DERAIL YOUR HOLIDAY EMAIL MARKETING EFFORTS

blog article

Oct 27, 2017

Holiday season stands out to be the most effective and profitable quarter every year. As per a research, nearly three in four purchase by Americans during holiday season are based on impulse. Marketers tend to make most of the holiday season to lure ...

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3 ways to budget for influencer marketing in 2018 3 WAYS TO BUDGET FOR INFLUENCER MARKETING IN 2018

blog article

Oct 27, 2017

Influencer marketing affects companies of all sizes by emphasizing customer acquisition, brand awareness, or some mix of the two. That doesn’t mean you need to ditch other forms of advertising in lieu of Instagram messages or LinkedIn articles;...

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11 Inbound Marketing Tactics for Startups 11 INBOUND MARKETING TACTICS FOR STARTUPS

blog article

Oct 27, 2017

Let’s say your startup has been successful for a while now. You have a solid product and several new employees on board. Your business is growing quickly, but you know you can’t rely on your website alone to drive sales.

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Facebook Advertising Tips - Watch Ad Frequency to Avoid Ad Fatigue FACEBOOK ADVERTISING TIPS - WATCH AD FREQUENCY TO AVOID AD FATIGUE

video

Oct 26, 2017

In this video we share 5 facebook advertising tips on ad frequency and how you can optimize to that to avoid ad fatigue and get the best results. 5 Tips on Facebook Ad Frequency: 1- Facebook Ads perform best when the Ad Frequency ranges between 3-5. ...

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SOCIAL MEDIA FOR B2B MARKETING SOCIAL MEDIA FOR B2B MARKETING

whitepaper

Oct 25, 2017

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: your custom...

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Email Marketing Predictions for 2018 EMAIL MARKETING PREDICTIONS FOR 2018

infographic

Oct 25, 2017

If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Well, it’s no secret that creating relevant, customer-centric experiences deliver the best re...

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Email Marketing Tips - 6 Quick Tips for Success EMAIL MARKETING TIPS - 6 QUICK TIPS FOR SUCCESS

video

Oct 25, 2017

Email marketing can be highly effective or highly ineffective depending on how you execute the campaigns. Therefore, let’s talk about 6 tips on how you can execute excellently! 6 Tips for Email Marketing Success: Deliver value with every email!...

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Email marketing trends 2018 EMAIL MARKETING TRENDS 2018

blog article

Oct 25, 2017

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to ...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

infographic

Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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The Complete Guide to Facebook Advertising for the Holidays THE COMPLETE GUIDE TO FACEBOOK ADVERTISING FOR THE HOLIDAYS

blog article

Oct 24, 2017

There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for the first time, Facebook saw more mobile conversions than desktop conversions during the entire holiday season. Accor...

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Email Marketing Best Practices: How to Write Emails For Effective Lead Generation EMAIL MARKETING BEST PRACTICES: HOW TO WRITE EMAILS FOR EFFECTIVE LEAD GENERATION

blog article

Oct 24, 2017

When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on.

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The Essential Guide to B2B Content Marketing from Marketing 360 THE ESSENTIAL GUIDE TO B2B CONTENT MARKETING FROM MARKETING 360

blog article

Oct 24, 2017

In B2B digital marketing, effective content creation and distribution is the backbone of lead-generation.  This guide will show you how to develop content for your B2B marketing, distribute it to connect with new leads, then use it to nurture th...

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Content Marketing for Medical Device Manufacturers. CONTENT MARKETING FOR MEDICAL DEVICE MANUFACTURERS.

blog article

Oct 23, 2017

Many of us think we know what marketing is. It’s all those beautiful flyers, pamphlets, mailers and media ads that companies buy and send out to the mass of prospective buyers in the hope that some of us will purchase their product(s). Of cours...

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7 Email Marketing Trends You’ll Need to Know About in 2018 7 EMAIL MARKETING TRENDS YOU’LL NEED TO KNOW ABOUT IN 2018

blog article

Oct 20, 2017

Email is still one of the most effective ways to communicate with your customers, and this isn’t going to change in 2018. 91% of all U.S. consumers use email and 66% have purchased something online as the result of receiving an email or an emai...

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Avoid 5 Costly Mistakes in Your Email Marketing Campaign AVOID 5 COSTLY MISTAKES IN YOUR EMAIL MARKETING CAMPAIGN

blog article

Oct 18, 2017

So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however...

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3 SEO Basics You May be Missing 3 SEO BASICS YOU MAY BE MISSING

blog article

Oct 18, 2017

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the experience. Mobile optimization, site speed, si...

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Four hot digital marketing trends in 2017 FOUR HOT DIGITAL MARKETING TRENDS IN 2017

infographic

Oct 18, 2017

The greatest invention of our generation, the Internet, has paved way for marketers to be more creative, targeted and personalised with their strategies than ever before. It's also enabling smaller, challenger brands to rise up through the ranks ...

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10 Reasons Your Email Marketing Strategy is Failing – & How to Fix It 10 REASONS YOUR EMAIL MARKETING STRATEGY IS FAILING – & HOW TO FIX IT

infographic

Oct 17, 2017

Are you looking for ways to improve your email marketing strategy? Want to know where your current efforts are falling short and what you can do to fix it? We share 10 reasons your email strategy is failing and how to fix it in this infographic.

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Think Outside the Inbox: 6 Email Marketing Ideas That Really Work THINK OUTSIDE THE INBOX: 6 EMAIL MARKETING IDEAS THAT REALLY WORK

blog article

Oct 16, 2017

Imagine for a moment that you’re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project. Suddenly, a coworker loudly announces his presence at your side. Perhaps he’s holding a flashing s...

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The Evolution of Instagram Ads THE EVOLUTION OF INSTAGRAM ADS

infographic

Oct 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from a seemingly simple photo-sharing ap...

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Nudging: The Future of Advertising NUDGING: THE FUTURE OF ADVERTISING

video

Oct 13, 2017

Advertising tries to convince you to buy things, but nudging is about influencing customers without their knowing. It's only going to be used more and more, but where should we place limits (if at all)? *This video includes a paid sponsor. This s...

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Why Your Next Marketing Hire Should Be A Chatbot WHY YOUR NEXT MARKETING HIRE SHOULD BE A CHATBOT

blog article

Oct 13, 2017

Because the chatbot is associated with a long history of frustrating and sometimes humorous responses to human questions, many Internet users roll their eyes when they hear the word chatbot. And while some searchers ignore chatbox pop-ups habitually,...

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How to make your email marketing more profitable in 2018 HOW TO MAKE YOUR EMAIL MARKETING MORE PROFITABLE IN 2018

blog article

Oct 13, 2017

You’ve surely read the title and thought to yourself that we’re going to present a series of techniques which will boost conversion rates, improve open rates and train you on how to create an overall better email marketing campaign.

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Content Marketing Strategy Session - Content Workflow Challenges, Bottlenecks, and Solutions CONTENT MARKETING STRATEGY SESSION - CONTENT WORKFLOW CHALLENGES, BOTTLENECKS, AND SOLUTIONS

video

Oct 12, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. How do those problems develop? What bottlenecks ...

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Content Marketing Trends to Watch Out for in 2018 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2018

blog article

Oct 12, 2017

Content marketing was rated as the most important technique for driving incremental sales in 2017, according to Smart Insights. In an industry that’s all about experimentation, some key trends stood out this year and paved the way for next year...

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10 Essential Holiday Marketing Tactics for 2017 10 ESSENTIAL HOLIDAY MARKETING TACTICS FOR 2017

infographic

Oct 11, 2017

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition&mdash...

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The latest trends in search marketing THE LATEST TRENDS IN SEARCH MARKETING

blog article

Oct 10, 2017

Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”. Marketers need to write content for this new set of queries, having the user’s...

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How Influencer Marketing Can Pump Up Your Content Strategy HOW INFLUENCER MARKETING CAN PUMP UP YOUR CONTENT STRATEGY

blog article

Oct 10, 2017

Most marketers are familiar with the concept of influencer marketing - the strategy of marketing to a select group of individuals, such as consultants, bloggers, or industry analysts who influence your buyer’s decisions. In fact, according to a...

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4 trends for a digital marketing edge 4 TRENDS FOR A DIGITAL MARKETING EDGE

infographic

Oct 09, 2017

Online marketing is continually evolving, with digital marketing strategists riding the quarterly – even monthly – wave of trends. Despite this, every step must be a tactical one. We’ve wrapped up the trends that we believe will see...

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THE IMPORTANCE OF STORYTELLING IN THE ENGAGEMENT ECONOMY THE IMPORTANCE OF STORYTELLING IN THE ENGAGEMENT ECONOMY

blog article

Oct 09, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, a...

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17 Types of Posts You Can No Longer Promote on Facebook 17 TYPES OF POSTS YOU CAN NO LONGER PROMOTE ON FACEBOOK

blog article

Oct 09, 2017

Facebook is cutting back on the types of ad formats your brand can promote. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. These restrictions remove th...

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Social Media Marketing – Linking Insight and ROI SOCIAL MEDIA MARKETING – LINKING INSIGHT AND ROI

blog article

Oct 09, 2017

Frameworks for measuring social media effectiveness I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurem...

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Storytelling is the future of Content Marketing strategy in 2018 STORYTELLING IS THE FUTURE OF CONTENT MARKETING STRATEGY IN 2018

blog article

Oct 09, 2017

Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years been a paid subscriber to their printed magazine. So what makes me, and their other 81...

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35 ways to segment your email list for more personalized email campaigns 35 WAYS TO SEGMENT YOUR EMAIL LIST FOR MORE PERSONALIZED EMAIL CAMPAIGNS

blog article

Oct 09, 2017

Let’s cut to the chase. The reason why you’re failing at email marketing is because you’re neglecting these two very important things:
Personalisation
Segmentation
which are, by the way, two different things tha...

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Create an Ecommerce Website and All Marketing Automation Tools You CREATE AN ECOMMERCE WEBSITE AND ALL MARKETING AUTOMATION TOOLS YOU'LL NEED 2017

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Oct 06, 2017

The Smart And Complete System To Generate Sales Every Day. The Ultimate Easy To Use Internet Marketing Platform to Skyrocket Your Business Online All builders you will ever need to CREATE an E-commerce Website and All Marketing Automation Tools You&#...

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How Native Ads are Revolutionizing the Advertising Industry HOW NATIVE ADS ARE REVOLUTIONIZING THE ADVERTISING INDUSTRY

blog article

Oct 06, 2017

The next time you check your Instagram feed (I know you have your phone in your hands, go ahead and check it), notice how many ads there are. Couldn’t find any? Try looking a little closer and you’re bound to come across a native ad or tw...

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Your Complete Guide to Advertising on LinkedIn YOUR COMPLETE GUIDE TO ADVERTISING ON LINKEDIN

infographic

Oct 06, 2017

Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? To help give you an overview of the what and how of what’s possi...

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11 Social Media Tools Every Content Creator Needs 11 SOCIAL MEDIA TOOLS EVERY CONTENT CREATOR NEEDS

blog article

Oct 06, 2017

To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your poin...

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The Latest Social Media Marketing Best Practices You Need to Know THE LATEST SOCIAL MEDIA MARKETING BEST PRACTICES YOU NEED TO KNOW

infographic

Oct 06, 2017

Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to infl...

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A reward-based influencer marketing ecosystem on blockchain A REWARD-BASED INFLUENCER MARKETING ECOSYSTEM ON BLOCKCHAIN

whitepaper

Oct 05, 2017

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these i...

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Marketing for Small Business - Today’s Top 8 Tips MARKETING FOR SMALL BUSINESS - TODAY’S TOP 8 TIPS

video

Oct 05, 2017

In this video we break down digital Marketing for Small Business, today’s top 8 tips! Intro: Marketing for small business is key to success. Without a strong marketing strategy, even if you have a great product or service, you will not reach yo...

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4 Ways to Enhance Broadcast Email Campaigns with User Generated Content 4 WAYS TO ENHANCE BROADCAST EMAIL CAMPAIGNS WITH USER GENERATED CONTENT

blog article

Oct 04, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content 4 WAYS TO ENHANCE BROADCAST EMAIL CAMPAIGNS WITH USER-GENERATED CONTENT

blog article

Oct 04, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal an...

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The Beginner’s Guide to Evergreen Content THE BEGINNER’S GUIDE TO EVERGREEN CONTENT

blog article

Oct 04, 2017

What is evergreen content and how can you leverage it for your content marketing strategy? Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published. Below, we'...

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4 Ways to Create More Effective Digital Marketing Content 4 WAYS TO CREATE MORE EFFECTIVE DIGITAL MARKETING CONTENT

blog article

Oct 03, 2017

Customer journey mapping is a complex process that technology can actually make more difficult in some ways. Many advertisers have no choice but to try to derive insights from data that’s scattered across a number of reporting platforms, analyt...

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A Simple Guide to SEO Keyword Research A SIMPLE GUIDE TO SEO KEYWORD RESEARCH

blog article

Oct 03, 2017

It goes without saying that people make billions of Internet searches everyday, from movie showings to nearby pizza places to oil changing services. Data consistently shows that Internet users typically select one of the first few search results, and...

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5 Social Media Trends to Prepare You for 2018 5 SOCIAL MEDIA TRENDS TO PREPARE YOU FOR 2018

blog article

Oct 03, 2017

2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream videos are now one...

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Tips On Dealing With Influencer Marketing Solicitations TIPS ON DEALING WITH INFLUENCER MARKETING SOLICITATIONS

blog article

Oct 02, 2017

As your eCommerce business starts to gain exposure and win market share, you’re going to start getting a new type of solicitation.  It comes from people who are (or aspire to be) online influencers.  Here are some tips on how to handl...

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Digital Marketing Ideas – 6 Concepts You Need to Understand DIGITAL MARKETING IDEAS – 6 CONCEPTS YOU NEED TO UNDERSTAND

blog article

Oct 02, 2017

The tools used to market businesses online can be complex. Technology changes fast.  Here are 5 underlying concepts with ideas and strategies that will help you create a vision for your marketing and advertising, as well as develop a plan for lo...

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10 Things You Shouldn’t Include in Your Email Marketing Campaigns 10 THINGS YOU SHOULDN’T INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS

infographic

Oct 01, 2017

Are you looking for ways to improve your email marketing strategy? Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below. First on th...

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How to triple your digital marketing results HOW TO TRIPLE YOUR DIGITAL MARKETING RESULTS

blog article

Sep 29, 2017

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a cus...

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3 Powerful Ways To Use Artificial Intelligence in Content Marketing 3 POWERFUL WAYS TO USE ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

infographic

Sep 28, 2017

The power of artificial intelligence is changing the field of content marketing. It allows you to discover insights, make strategic recommendations, and create better content, which helps you to be more efficient, profitable and successful marketer.

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Social Media Marketing for Small Business - Essential Today SOCIAL MEDIA MARKETING FOR SMALL BUSINESS - ESSENTIAL TODAY

video

Sep 28, 2017

In today's world, Social Media Marketing for small business is absolutely essential. In this video, find out why! At Marketing 360® we work with thousands of small businesses of all different kinds. For many industries, like eCommerce, social...

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Craft a Picture-Perfect Landing Page for Your Email Marketing Campaigns CRAFT A PICTURE-PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGNS

infographic

Sep 27, 2017

Landing pages are a necessity for successful email marketing campaigns and this Campaigner Infographic illustrates best practices for creating them. Take a look at how you can design engaging and mobile-optimized landing pages for your next email cam...

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Decentralized Advertising Ecosystem DECENTRALIZED ADVERTISING ECOSYSTEM

whitepaper

Sep 27, 2017

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fue...

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The pitfalls of using purchased data for email marketing THE PITFALLS OF USING PURCHASED DATA FOR EMAIL MARKETING

video

Sep 27, 2017

In this week's video, we take a look at the pitfalls of using purchased data bases of email addresses. Often these lists are not ethically collected, or opted in. Using them can have some serious negative effects.

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These are the biggest challenges marketers are facing with mobile THESE ARE THE BIGGEST CHALLENGES MARKETERS ARE FACING WITH MOBILE

blog article

Sep 26, 2017

Research by Incite Group and Open mobile media, has revelaed in their latest State of Mobile report, that content is marketers biggest challenge. Even with advancement in technology, creating the right content and relevant content is still as importa...

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The Importance of Market Research for Validation and Decision Making. THE IMPORTANCE OF MARKET RESEARCH FOR VALIDATION AND DECISION MAKING.

whitepaper

Sep 25, 2017

Market research can also give you the foundation you need to make other pivotal shifts in your business. For example, you may find that you need to build new external partnerships to quickly adapt to technological changes (such as cloud computing, vi...

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How To Create A Digital Marketing Strategy In The Modern Landscape HOW TO CREATE A DIGITAL MARKETING STRATEGY IN THE MODERN LANDSCAPE

video

Sep 25, 2017

In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, y...

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5 Reasons Why Hyperlocal Marketing Is All About Mobile 5 REASONS WHY HYPERLOCAL MARKETING IS ALL ABOUT MOBILE

blog article

Sep 25, 2017

Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers. However, what is new is the incre...

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MACHINE LEARNING AND AI MARKETING TRENDS TO WATCH FOR 2018 MACHINE LEARNING AND AI MARKETING TRENDS TO WATCH FOR 2018

blog article

Sep 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still strugg...

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Lead generation Through Content Marketing LEAD GENERATION THROUGH CONTENT MARKETING

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Sep 25, 2017

Contentmarketing acts as one of the most powerful approaches for all marketers to get more traffic and conversions. Engaging articles, informative e-books, revealing case studies all of these help to make content marketing to be successful. In our ex...

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7 Email Marketing Tactics to Boost your M-commerce 7 EMAIL MARKETING TACTICS TO BOOST YOUR M-COMMERCE

blog article

Sep 25, 2017

Mobile devices have become an integral part today’s lifestyle. As the technology curve minimizes the cost of production, almost everyone now owns a smartphone with cellular capabilities. With the abundance of this technology and rising trends i...

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11 Digital Marketing Tips to Help You Grow Your Business 11 DIGITAL MARKETING TIPS TO HELP YOU GROW YOUR BUSINESS

infographic

Sep 24, 2017

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world. Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all markete...

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50 Social Media Video Marketing Stats for 2017 50 SOCIAL MEDIA VIDEO MARKETING STATS FOR 2017

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Sep 22, 2017

Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focus...

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5 Tools to Use Google Analytics Like a Data Scientist 5 TOOLS TO USE GOOGLE ANALYTICS LIKE A DATA SCIENTIST

blog article

Sep 22, 2017

There's a simple reason: the freemium web service boasts more subscribers than any analytics platform in the world - but few users ever harness the sprawling interface to its full potential. If you think of site development as building an office ...

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Maximize B2B buyer engagement: think human2human MAXIMIZE B2B BUYER ENGAGEMENT: THINK HUMAN2HUMAN

blog article

Sep 22, 2017

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying to do the same thing? Think about it like this: your buyers are people. And,...

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Facebook Marketing For Business - 4 Best Tips FACEBOOK MARKETING FOR BUSINESS - 4 BEST TIPS

video

Sep 21, 2017

You have to have a video when launching your ad. Video ads allow you develop out a stronger audience as you can build an audience for remarketing on how long people are watching your videos. When you combine both video and remarketing on top of that ...

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5 Invaluable Social Media Marketing Tips for Niche Industries 5 INVALUABLE SOCIAL MEDIA MARKETING TIPS FOR NICHE INDUSTRIES

blog article

Sep 21, 2017

Establishing a strong social media presence can be a challenge for businesses in niche industries. When you’re just starting, you may have no idea how to begin getting followers on social media. What will they want to see from you? Will the cus...

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Email Marketing benchmarks summary and tips EMAIL MARKETING BENCHMARKS SUMMARY AND TIPS

blog article

Sep 21, 2017

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amou...

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DIRECT MARKETING WITH PURLS DIRECT MARKETING WITH PURLS

whitepaper

Sep 20, 2017

We will discuss the benefits of direct marketing and delve into the details behind the success of inbound technologies like Marketing Automation. We’ll discuss best practices for each technique and give tips and tricks on how to get the most fr...

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Testing your email marketing and marketing automation TESTING YOUR EMAIL MARKETING AND MARKETING AUTOMATION

blog article

Sep 20, 2017

Testing your marketing campaigns is as important as creating them. The fun thing about testing email campaigns is that what you think your client wants, is completely different to the results. If we sent a marketing email from two years ago today, do...

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10 Must-Haves for a Highly Successful Video Marketing Campaign 10 MUST-HAVES FOR A HIGHLY SUCCESSFUL VIDEO MARKETING CAMPAIGN

infographic

Sep 19, 2017

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video cons...

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Content Marketing Challenges and Consumption Approaches with Jon Paul Ashworth CONTENT MARKETING CHALLENGES AND CONSUMPTION APPROACHES WITH JON PAUL ASHWORTH

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Sep 19, 2017

Jon Paul Ashworth, Owner of R3 Media Consulting discusses content marketing challenges and how to provide value of a content marketing program at the 2017 AMA Annual Conference.

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9 Tips to Optimize Your Marketing Emails for Short Attention Spans 9 TIPS TO OPTIMIZE YOUR MARKETING EMAILS FOR SHORT ATTENTION SPANS

infographic

Sep 19, 2017

Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your o...

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How To Monetize YouTube Videos With Adsense. HOW TO MONETIZE YOUTUBE VIDEOS WITH ADSENSE.

video

Sep 18, 2017

Did you know that YouTube requires your channel to have 10,000-lifetime views before it can be monetized? In this video, you’ll learn the steps to set-up your channel for monetization with Adsense and discover a fast way to get 10,000 views.

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A Small Business Guide To Facebook Video Marketing A SMALL BUSINESS GUIDE TO FACEBOOK VIDEO MARKETING

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Sep 18, 2017

As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic[1] coming from this one source, it is by far the best social media channel to attract new customers and engage with your bran...

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Give Your Content Marketing a Boost with Social Keywords GIVE YOUR CONTENT MARKETING A BOOST WITH SOCIAL KEYWORDS

blog article

Sep 18, 2017

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search result...

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Creating a Data-Driven Marketing Strategy CREATING A DATA-DRIVEN MARKETING STRATEGY

blog article

Sep 18, 2017

To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that...

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127 Video Marketing Stats You Didn 127 VIDEO MARKETING STATS YOU DIDN'T KNOW

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Sep 16, 2017

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x. From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance ...

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Marketing in a Minute - What is Omni-Channel Marketing? MARKETING IN A MINUTE - WHAT IS OMNI-CHANNEL MARKETING?

video

Sep 14, 2017

In the past, the local shops had all the power in a customer-seller relationship. You’d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Mult...

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10 Reasons Why You Should Be Content Marketing Now 10 REASONS WHY YOU SHOULD BE CONTENT MARKETING NOW

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Sep 14, 2017

Thinking about starting a content marketing campaign for your business but haven’t done so yet? What are you waiting for? If you’re on the fence as to how effective content marketing is, we’ve designed this infographic to explain th...

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13 Steps to Digital Marketing Success 13 STEPS TO DIGITAL MARKETING SUCCESS

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Sep 14, 2017

How to starting a digital marketing campaign for your business. Want to know the key components that make up a winning strategy? Steps to success in this infographic. In today’s competitive world, your company can either flourish or decline bas...

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What’s Next in Content Marketing? 3 Key Takeaways from Content Marketing World WHAT’S NEXT IN CONTENT MARKETING? 3 KEY TAKEAWAYS FROM CONTENT MARKETING WORLD

blog article

Sep 14, 2017

Among the 15 of us at Convince & Convert, we attend most of the major marketing conferences—and many of us speak at these events too. With this high level of exposure to the thought leaders and tacticians in the industry, I’m always e...

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4 Ways You Need to Segment Your Audiences – SMB Digital Marketing Tips 4 WAYS YOU NEED TO SEGMENT YOUR AUDIENCES – SMB DIGITAL MARKETING TIPS

blog article

Sep 14, 2017

One term that is accurate but infrequently used to describe internet marketing is fragmented.  Devices, platforms, locations, intent, preferences – these are part of long list things that fragment business marketing into ever more refined,...

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Top 5 Proven Facts About Content Marketing for Business TOP 5 PROVEN FACTS ABOUT CONTENT MARKETING FOR BUSINESS

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Sep 14, 2017

If you own a business and have a website, content marketing should be your main advertising focus. If you don’t believe us, we whipped up an infographic that explains the Top 5 Proven Facts About Content Marketing for Business.This infographic ...

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22 Amazing Email Marketing Tools Your Business Needs in 2017 22 AMAZING EMAIL MARKETING TOOLS YOUR BUSINESS NEEDS IN 2017

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Sep 14, 2017

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? Joint Views share 22 tools for you to choose from in this infographic.

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The Real Reason Most of Your Marketing Fails THE REAL REASON MOST OF YOUR MARKETING FAILS

blog article

Sep 13, 2017

Marketing is more competitive than ever, and that genie is not going back in the bottle no matter how hard you push. The real reason most marketing fails is that most marketing is not relevant enough. Relevancy is a value exchange. Customers and pros...

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7 Takeaways from Content Marketing World 2017 7 TAKEAWAYS FROM CONTENT MARKETING WORLD 2017

blog article

Sep 12, 2017

Are you seeing orange? If so, you might just be at Content Marketing World. This annual event is known for sporting lots of the signature orange shade of the Content Marketing Institute and for being billed as “the largest content marketing gat...

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What are the pros and cons of omni channel marketing? WHAT ARE THE PROS AND CONS OF OMNI CHANNEL MARKETING?

video

Sep 11, 2017

Here we explore the various elements to omni-channel marketing -  paving the way for seamless customer transitions from off-line to on-line.

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5 Reasons Why Infographics are Effective In Social Media Marketing 5 REASONS WHY INFOGRAPHICS ARE EFFECTIVE IN SOCIAL MEDIA MARKETING

infographic

Sep 11, 2017

Infographics offer an attractive way of presenting content to the targeted audience. It's a combination of images, text, and graphs that make boring content fun to read. They have a capability to attract attention and engage readers. A quality an...

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How to master Email Marketing engagement HOW TO MASTER EMAIL MARKETING ENGAGEMENT

video

Sep 11, 2017

In this week's video, we take a look at email marketing engagement. It's a really important topic to get your head around, as even the best looking mailers can fall flat if they don't prompt your viewers to engage with them in some way. S...

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Is Content Shock Real, and How Will It Affect My Content Marketing Strategy? IS CONTENT SHOCK REAL, AND HOW WILL IT AFFECT MY CONTENT MARKETING STRATEGY?

blog article

Sep 11, 2017

Every now and then, we digital marketers hear the term “content shock” whispered around the water cooler, or we read it in an article shared with trepidation among content marketers on Twitter. If you’re not familiar with the idea o...

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Easy Tips to Enhance Your Email Campaign with Typography EASY TIPS TO ENHANCE YOUR EMAIL CAMPAIGN WITH TYPOGRAPHY

blog article

Sep 11, 2017

No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful.  From start to eternity (and even beyond) email marketers are in constant search for somethi...

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Strategic Marketing for Professional Services STRATEGIC MARKETING FOR PROFESSIONAL SERVICES

blog article

Sep 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditi...

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How to Set Up a Successful YouTube Channel HOW TO SET UP A SUCCESSFUL YOUTUBE CHANNEL

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Sep 09, 2017

Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infograph...

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10 Social Media Marketing Strategies for Companies 10 SOCIAL MEDIA MARKETING STRATEGIES FOR COMPANIES

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Sep 08, 2017

Social media is a vital place where brands can have fun and a measurable impact on the bottom line of each business. For this reason, social media can no longer live in a silo and must work in tandem with the whole business strategy.

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The 5 Biggest Trends Redefining Digital Marketing THE 5 BIGGEST TRENDS REDEFINING DIGITAL MARKETING

blog article

Sep 08, 2017

The industry’s constant and rapid state of flux is why so many field guides on SEO and content marketing have emerged over the last decade, only to be rendered obsolete by changing practices the very next year. This is what makes digital market...

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5 Tips for Promoting Your Content on Pinterest 5 TIPS FOR PROMOTING YOUR CONTENT ON PINTEREST

blog article

Sep 08, 2017

Pinterest is a visually-driven social media platform that’s become increasingly popular in the past few years. Though the platform was originally ad-free, like most social platforms, it was recently monetized. With users now topping 110 million...

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The Most Important B2B Digital Marketing Statistics for 2017 THE MOST IMPORTANT B2B DIGITAL MARKETING STATISTICS FOR 2017

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Sep 07, 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017? If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, hi...

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How Does Social Selling Tie Into B2B Marketing? HOW DOES SOCIAL SELLING TIE INTO B2B MARKETING?

blog article

Sep 07, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and...

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Ideal Design Solutions - Multi-Channel Marketing IDEAL DESIGN SOLUTIONS - MULTI-CHANNEL MARKETING

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Sep 06, 2017

In this age of multiple screens, multi-channel marketing is a fact of life. As businesses communicating with customers, we need to understand the challenges and benefits of multi-channel marketing and tailor our strategies accordingly.

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6 Ways to Create Shareable Content 6 WAYS TO CREATE SHAREABLE CONTENT

blog article

Sep 06, 2017

Content can make or break a brand. Inappropriate, offensive or out-of-touch content can give your brand a bad name and scare off customers, while great content helps you connect with your audience, build positive brand associations and increase reven...

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How many email platforms do you use? HOW MANY EMAIL PLATFORMS DO YOU USE?

blog article

Sep 06, 2017

ESPs realized that email marketing was changing, and so they had to too. So they added new features (segmentation, triggered, transactional, automation), added more integrations and left the old send engines behind. Email platforms have changed a lot...

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7 Digital Marketing Strategies That Work: A Complete Guide 7 DIGITAL MARKETING STRATEGIES THAT WORK: A COMPLETE GUIDE

blog article

Sep 06, 2017

There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the ...

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The Anatomy of a Perfect Email Marketing Template THE ANATOMY OF A PERFECT EMAIL MARKETING TEMPLATE

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Sep 05, 2017

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds ...

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8 Reasons You Should Be B2B Marketing on LinkedIn 8 REASONS YOU SHOULD BE B2B MARKETING ON LINKEDIN

blog article

Sep 05, 2017

There are half a billion professionals with LinkedIn profiles.  Today, the majority of professionals across verticals have LinkedIn profiles. This number is significant because unlike Facebook, Instagram, Twitter or other social media platforms,...

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Mobile Content Strategy: 6 Ways to Engage Your Mobile Readers MOBILE CONTENT STRATEGY: 6 WAYS TO ENGAGE YOUR MOBILE READERS

blog article

Sep 05, 2017

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing text for App Store banners, there are several basic rules for building a successful mobile content strategy that will help you optim...

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Why Personalization is Key for Content Marketing WHY PERSONALIZATION IS KEY FOR CONTENT MARKETING

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Sep 04, 2017

Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

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Marketing Strategies for Technology Companies MARKETING STRATEGIES FOR TECHNOLOGY COMPANIES

blog article

Sep 04, 2017

Do tech firms need marketing? Of course!
Every company must market itself to build brand awareness, generate leads, and secure new customers. Without marketing, your potential customers may never see your company in search results when looking...

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3 Ways Content Marketing is More Than Just Managing a Blog 3 WAYS CONTENT MARKETING IS MORE THAN JUST MANAGING A BLOG

blog article

Sep 01, 2017

After spending hours and hours of planning and posting content, many content marketers slip into thinking their role is simply an exercise in blog management. They think, "As long as my blog is populated with new content, gets clicks (and the oc...

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10 ways of making social media analytics work for you 10 WAYS OF MAKING SOCIAL MEDIA ANALYTICS WORK FOR YOU

blog article

Sep 01, 2017

These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem with being present on social media, and using it to reach out to your audience, is tha...

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The Evolution of Marketing Channels THE EVOLUTION OF MARKETING CHANNELS

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Aug 31, 2017

Think back to when you were a kid. Before tablets, smartphones, social media, virtual and augmented reality, and even the internet, things were much simpler – especially for marketers. In the ‘80s, marketers had only a few channels in whi...