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How to leverage a YouTube Marketing Strategy with no advertising budget. HOW TO LEVERAGE A YOUTUBE MARKETING STRATEGY WITH NO ADVERTISING BUDGET.

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Aug 22, 2019

How to leverage a YouTube Marketing Strategy with no advertising budget.

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Wondering Why Your Content Isn WONDERING WHY YOUR CONTENT ISN'T RANKING? HERE ARE 4 POSSIBLE REASONS

blog article

Aug 22, 2019

If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your ma...

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Is Technology More Important than Your Marketing Strategy? IS TECHNOLOGY MORE IMPORTANT THAN YOUR MARKETING STRATEGY?

blog article

Aug 22, 2019

One of the biggest problems with businesses today is that they are more focused on technology and trends that they lose sight of the core objectives. It makes no sense to apply the latest technology and trends, just for the sake of using it, especial...

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

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Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveragi...

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Why ERP Is Key to the Customer Experience WHY ERP IS KEY TO THE CUSTOMER EXPERIENCE

whitepaper

Aug 21, 2019

Customer satisfaction is make or break for manufacturing and wholesale distribution companies, especially in the face of Amazon and Amazon Business. However, many manufacturers and distributors aren’t investing enough in improving their custome...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, ef...

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Lionbridge Brand Video LIONBRIDGE BRAND VIDEO

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Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers w...

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4 Importance of email marketing and why you should get started... 4 IMPORTANCE OF EMAIL MARKETING AND WHY YOU SHOULD GET STARTED...

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Aug 21, 2019

Importance of email marketing and why you should get started.

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The 7 Things No SEO Tool Can Ever Tell You THE 7 THINGS NO SEO TOOL CAN EVER TELL YOU

blog article

Aug 21, 2019

We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for ...

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FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results FAQ, HOWTO, AND Q&A: USING NEW SCHEMA TYPES TO CREATE INTERACTIVE RICH RESULTS

blog article

Aug 21, 2019

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportu...

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A BUYER’S GUIDE FOR LOCALIZATION SERVICES: A BUYER’S GUIDE FOR LOCALIZATION SERVICES:

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your...

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WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It m...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, t...

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4 Ways to Measure Social Media ROI 4 WAYS TO MEASURE SOCIAL MEDIA ROI

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Aug 20, 2019

It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms

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How to adapt marketing campaigns to the changing digital landscape HOW TO ADAPT MARKETING CAMPAIGNS TO THE CHANGING DIGITAL LANDSCAPE

blog article

Aug 20, 2019

B2B marketing has seen simpler times – which isn’t a bad thing. But today’s digital landscape has changed everything. B2B customer behaviors – from how they understand and purchase products to how they evaluate and interact wi...

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4 Tips for Optimizing Terrible Websites 4 TIPS FOR OPTIMIZING TERRIBLE WEBSITES

blog article

Aug 20, 2019

If you have worked in digital marketing for a few years, you will have experienced terrible websites. It’s that moment when you begin work on a new project and the reality of a website’s current ability to perform hits you, and it hits yo...

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Are Your Location-Based Mapping Strategies Delivering Their Maximum Value? ARE YOUR LOCATION-BASED MAPPING STRATEGIES DELIVERING THEIR MAXIMUM VALUE?

whitepaper

Aug 20, 2019

Retailers have long used location data for a range of strategic purposes, from deciding where to open a new store to improving last-mile logistics. Nearly three-fourths (74%) of marketers strongly agree that location information is a key element to u...

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The Most Effective Way to Prospect on Social Media (Network Marketing) THE MOST EFFECTIVE WAY TO PROSPECT ON SOCIAL MEDIA (NETWORK MARKETING)

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Aug 19, 2019

As a Network Marketer, you are a professional conversation starter. Your mindset needs to be: create conversations, build relationships & help other people grow. But you need to be proactive and focused on your money making activities too. The mo...

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Is 2019 the Year of the ‘My-Channel IS 2019 THE YEAR OF THE ‘MY-CHANNEL' APPROACH TO CUSTOMER EXPERIENCE?

blog article

Aug 19, 2019

In this competitive market, it is no longer enough for companies to simply offer the lowest price or rely on a legacy customer base. Instead, it’s all about providing the people who buy your products and services with a memorable and tailored e...

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A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions A CRASH COURSE IN MICROCOPY: HOW TO CRAFT THE PERFECT WORDS FOR SOCIAL MEDIA CAPTIONS

blog article

Aug 19, 2019

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a cras...

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How To Find Design Clients with LinkedIn in 2019 HOW TO FIND DESIGN CLIENTS WITH LINKEDIN IN 2019

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Aug 16, 2019

Linkedin is a great social media to generate design leads of any kind. In this video I share with you exactly how to find design clients from LinkedIn in 2019. I share recommendations specifically for designers and design agencies, so if you're a...

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More than 50% of digital transformations have failed – this is how to succeed MORE THAN 50% OF DIGITAL TRANSFORMATIONS HAVE FAILED – THIS IS HOW TO SUCCEED

blog article

Aug 16, 2019

B2B businesses need a clear view of how they want the adoption of new technologies to exponentially grow value. Because transformation needs to be embraced at every level of a business. Which is a means to say, the key to successful digital transform...

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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday 5 COMMON OBJECTIONS TO SEO (& HOW TO RESPOND) - WHITEBOARD FRIDAY

blog article

Aug 16, 2019

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there...

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How to Get Started Building Links for SEO HOW TO GET STARTED BUILDING LINKS FOR SEO

blog article

Aug 14, 2019

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the o...

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How to target buyers with precision timing HOW TO TARGET BUYERS WITH PRECISION TIMING

blog article

Aug 14, 2019

B2B marketers know timing is critical in the digital age. Choosing the optimum time of day, month or year for specific marketing tactics and messages can maximise standout and resonance with audiences. Getting it right is an art and a science, and it...

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2020 Content Marketing Spectrum 2020 CONTENT MARKETING SPECTRUM

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Aug 14, 2019

This is a video explainer of the difference between Content Marketing, Branded Content and Native Advertising - with examples to help put it all into context.Accompanying video that tried to separate signal from noise on the different approaches of c...

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as c...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

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Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been te...

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funne...

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How A Combination Of Digital And Traditional Marketing Can Yield The Best Results HOW A COMBINATION OF DIGITAL AND TRADITIONAL MARKETING CAN YIELD THE BEST RESULTS

blog article

Aug 13, 2019

Plenty of people might think that traditional marketing is dead in many senses but this couldn’t be further from the truth. People often times do not read emails with promotional material but are more than willing to open an envelope to take a ...

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10 Reasons Why Social Media Stories Will Energize Your Brand 10 REASONS WHY SOCIAL MEDIA STORIES WILL ENERGIZE YOUR BRAND

blog article

Aug 13, 2019

Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for engaging audiences. Originated b...

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Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing REDDIT MARKETING STRATEGIES FOR THOSE WHO DON’T HAVE TIME FOR REDDIT MARKETING

blog article

Aug 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there....

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Digital Marketing Trends and How to Make the Most out of Them DIGITAL MARKETING TRENDS AND HOW TO MAKE THE MOST OUT OF THEM

blog article

Aug 12, 2019

Digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve your strategy. Digital Marketing is an ever-changing field with new tren...

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Should You Update Old URLs for SEO When You Update Content? SHOULD YOU UPDATE OLD URLS FOR SEO WHEN YOU UPDATE CONTENT?

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Aug 11, 2019

One question that marketers have frequently is whether or not they should update URLs when they are updating old content. It is a best practice to keep your content up to date, but it can be a challenge. If you update your old articles once per year,...

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How to boost landing page conversion rates with video HOW TO BOOST LANDING PAGE CONVERSION RATES WITH VIDEO

blog article

Aug 09, 2019

How businesses can increase landing page conversion rates by adding video. Do you feel like you’ve exhausted all methods of improving your site’s conversion rate? You’re not alone. Hitting a plateau after doing everything right &nda...

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How to Analyze and Measure Your Marketing Emails HOW TO ANALYZE AND MEASURE YOUR MARKETING EMAILS

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Aug 09, 2019

This video dives into how to analyze your marketing emails, by getting advice from HubSpot Academy’s free Email Marketing Certification. There are three types of metrics that you want to analyze and track Individual email metrics, Whole email m...

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Top 101 Intriguing Affiliate Marketing Facts and Stats to Better Understand the Process TOP 101 INTRIGUING AFFILIATE MARKETING FACTS AND STATS TO BETTER UNDERSTAND THE PROCESS

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Aug 08, 2019

Affiliate marketing requires little to no initial investment and due to this, anyone with a proper vision, set goals and strategies can easily set up their own online business. Having a website or a YouTube channel is a major plus in this case.

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If Likes No Longer Matter on Social Media, Then What Does? IF LIKES NO LONGER MATTER ON SOCIAL MEDIA, THEN WHAT DOES?

blog article

Aug 08, 2019

The like button has acquired a panoply of meanings in the social realm. It can be used variously to mean yes, I agree, I hear you, sure, why not, I guess. It can be used as a bookmark. And that’s just scratching the surface; there are a whole b...

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What Factors Cause Bad Buzz and Crises on Social Networks WHAT FACTORS CAUSE BAD BUZZ AND CRISES ON SOCIAL NETWORKS

blog article

Aug 08, 2019

65 perent of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55 percent feel social media aided their recovery.  How has social media impacted the spread of bad buzz o...

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How to be manage social media marketing for millennials on-the-go? HOW TO BE MANAGE SOCIAL MEDIA MARKETING FOR MILLENNIALS ON-THE-GO?

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Aug 02, 2019

To show how can use Social Media on-the-go to connect with millennials as well as other potential customers of yours.

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How to Grow Your LinkedIn Network HOW TO GROW YOUR LINKEDIN NETWORK

blog article

Aug 02, 2019

When you are working in a B2B environment, its important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professiona...

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SEO Checklist: 65 Steps to Higher Google Rankings in 2020 & Beyond SEO CHECKLIST: 65 STEPS TO HIGHER GOOGLE RANKINGS IN 2020 & BEYOND

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Aug 01, 2019

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond?

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12 Content Marketing Trends You Need to Follow in 2019 12 CONTENT MARKETING TRENDS YOU NEED TO FOLLOW IN 2019

blog article

Aug 01, 2019

Content marketing is always changing. Its not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

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7 Digital Marketing Channels To Boost Brand Awareness 7 DIGITAL MARKETING CHANNELS TO BOOST BRAND AWARENESS

blog article

Aug 01, 2019

For brands that lack the ubiquity of the behemoths like Amazon and Google, the first step to earning a new customer is achieving brand awareness. When you are developing a brand awareness campaign, the value of focusing on digital marketing is undeni...

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LinkedIn Pages: An Action Plan for Small Businesses LINKEDIN PAGES: AN ACTION PLAN FOR SMALL BUSINESSES

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Jul 31, 2019

Generally considered the domain of B2B organizations, LinkedIn can actually provide significant potential for a wide range of brands. It may not seem like an immediate fit, but it is worth checking out the related discussion on the platform and seein...

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The Demographics of Social Media in 2019 THE DEMOGRAPHICS OF SOCIAL MEDIA IN 2019

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Jul 31, 2019

Social media is always changing, and not just in terms of new algorithm updates or platform features, but also in relation to usage, and where people's attentions lie.

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Top YouTube Tricks that Pro YouTubers Use TOP YOUTUBE TRICKS THAT PRO YOUTUBERS USE

blog article

Jul 31, 2019

You can not imagine other search engines or websites to watch online videos. Here we are presenting the top YouTube tricks that will make your experience better and smoother.

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Everything You Need to Know About Instagram Business Accounts EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM BUSINESS ACCOUNTS

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Jul 30, 2019

Instagram only looks set to grow, and reports have suggested that more and more users are shifting their attention towards Instagram, and away from Facebook. It wont make sense for all brands, but if you think there might be an angle for you, this gu...

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How Personalization Is Changing Content Marketing Campaigns? HOW PERSONALIZATION IS CHANGING CONTENT MARKETING CAMPAIGNS?

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Jul 29, 2019

Content personalization is an approach to create content based on audience interests and motivations. The main goal of personalization is to engage your potential customers by communicating with them through it.

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The Campaign Facts Social Media Influencers Care About THE CAMPAIGN FACTS SOCIAL MEDIA INFLUENCERS CARE ABOUT

blog article

Jul 29, 2019

The best influencers get loads of offers from brands for social media marketing campaign partnerships on a regular basis. Thats because smart brands realize that the relationships top influencers have developed with their followers have considerable ...

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Do Facebook Ads Show Up On Instagram DO FACEBOOK ADS SHOW UP ON INSTAGRAM

blog article

Jul 29, 2019

Facebook and Instagram are inseparable twins. Digital marketers across the globe never see them as two different platforms. If one keeps a step on Facebook, then one keeps step in Instagram as well. So, the same rule applies to the advertisement on t...

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What Is The Ideal Content Length? How It Affects SEO WHAT IS THE IDEAL CONTENT LENGTH? HOW IT AFFECTS SEO

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Jul 29, 2019

Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an...

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How to leverage Influencer Marketing? HOW TO LEVERAGE INFLUENCER MARKETING?

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Jul 27, 2019

In recent years, there has been a shift in digital marketing as many brand marketing strategies involve spending money advertising on influencer marketing platforms like Facebook and Instagram.

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10 Biggest Digital Marketing Trends for 2019 10 BIGGEST DIGITAL MARKETING TRENDS FOR 2019

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Jul 27, 2019

These are the digital marketing trends you should bet on in 2019. In this video, we tell you what digital marketing strategies will make a difference for your company.

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Six ways brands can respond to the demetrication trend in social media SIX WAYS BRANDS CAN RESPOND TO THE DEMETRICATION TREND IN SOCIAL MEDIA

blog article

Jul 26, 2019

Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the ...

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Successful Facebook Marketing Strategies for Small Businesses SUCCESSFUL FACEBOOK MARKETING STRATEGIES FOR SMALL BUSINESSES

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Jul 25, 2019

Successful Facebook Marketing Strategies for Small Businesses to increase your earnings. Especially, effective Facebook Strategy for Small Business will leverage plans of increasing your sales.

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Why Social Media Marketing By Top Digital Marketing Agency Is Useful? WHY SOCIAL MEDIA MARKETING BY TOP DIGITAL MARKETING AGENCY IS USEFUL?

blog article

Jul 25, 2019

In todays highly competitive world, every corporate person out there seeks a promotable platform to make their company thrive in the market. Social media marketing does play a vital role in getting you that platform.

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How Swagbucks Generated Over a Million Leads from Influencer Marketing HOW SWAGBUCKS GENERATED OVER A MILLION LEADS FROM INFLUENCER MARKETING

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Jul 25, 2019

Swagbucks saw over 1,000,000 leads by leveraging the power of AI. CEO Ricky Ray Butler and Andrew Robinson, VP Growth Marketing at Swagbucks, discuss how the company is leaning into BEN’s technology to drive results.

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What will Instagram’s like count ban mean for influencers? WHAT WILL INSTAGRAM’S LIKE COUNT BAN MEAN FOR INFLUENCERS?

blog article

Jul 25, 2019

Receiving a like on Instagram has been likened to the same high that people get from drinking alcohol or smoking a cigarette. These experiences all produce dopamine a chemical thats associated with pleasure. Consequently, social media can also develo...

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8 Best Practices for Email List Segmentation 8 BEST PRACTICES FOR EMAIL LIST SEGMENTATION

blog article

Jul 25, 2019

List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions. It allows you to send highly-personalized and relevant messages every time. Considering that personalized emails generate a median ROI of 1...

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How to Employ Segmentation to Improve Your Content Marketing HOW TO EMPLOY SEGMENTATION TO IMPROVE YOUR CONTENT MARKETING

blog article

Jul 24, 2019

Audience segmentation is not just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a part of tha...

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5 Surprising Ways Email Marketing Can Boost Your SEO 5 SURPRISING WAYS EMAIL MARKETING CAN BOOST YOUR SEO

blog article

Jul 24, 2019

SEO and Email Marketing are two fields so distinct from each other that its hard to imagine using them together for one purpose. But, guess what email marketing can have a profound effect on your SEO. In this post, I have included several ways of usi...

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How To Create a YouTube Channel in 2019 HOW TO CREATE A YOUTUBE CHANNEL IN 2019

blog article

Jul 24, 2019

Its hard to imagine that YouTube is only 14 years old because this video behemoth has become a staple of modern culture and, for many people, a part of daily life. YouTube has 1.9 billion monthly active users, which is 25% of the population of the en...

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How Instagram’s algorithm works in 2019: a social media marketer’s guide HOW INSTAGRAM’S ALGORITHM WORKS IN 2019: A SOCIAL MEDIA MARKETER’S GUIDE

blog article

Jul 23, 2019

Social media platforms algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, theres no way to avoid learning how the algorithms work,...

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Stay on Top: 5 B2B Marketing Trends to Follow in 2019 STAY ON TOP: 5 B2B MARKETING TRENDS TO FOLLOW IN 2019

blog article

Jul 23, 2019

Marketers involved with lead nurturing pass off qualifying leads to sales, who take the next step & foster a relationship with that lead (pushing them further down the funnel!) LinkedIn found that 58% of companies said this collaboration helped i...

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Building A Facebook Retargeting Audience BUILDING A FACEBOOK RETARGETING AUDIENCE

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Jul 22, 2019

How do you set up a killer retargeting custom audience on Facebook? In this video, Josh Keeton explains how to do just that. Follow along and you'll have 2 custom audiences you can use for your next remarketing campaign.

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CONVERSATIONAL MARKETING AND IT’S IMPORTANCE FOR LEAD GENERATION CONVERSATIONAL MARKETING AND IT’S IMPORTANCE FOR LEAD GENERATION

blog article

Jul 22, 2019

Gone are the times when consumers had limited options. The modern age consumer is spoilt for choices, which has made the present markets an interesting and colorful platform to exhibit products. As consumers and markets continue to get more and more ...

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Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights SPYING ON GOOGLE: 5 WAYS TO USE LOG FILE ANALYSIS TO REVEAL INVALUABLE SEO INSIGHTS

blog article

Jul 22, 2019

Log File Analysis should be a part of every SEO pros tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just ca not produce.  Lets demystify Log ...

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Social Media Marketing: How the ALGORITHM Helps SOCIAL MEDIA MARKETING: HOW THE ALGORITHM HELPS

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Jul 21, 2019

One important thing you need to learn about SOCIAL MEDIA MARKETING is to TRUST THE ALGORITHM. With Social Media Marketing the algorithm is IMPORTANT. It is going to work for you. It's going to help you lower your ADS cost and save you time.

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10 Social Media Statistics You Need to Know in 2019 10 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2019

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Jul 21, 2019

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the m...

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Influencer Marketing INFLUENCER MARKETING

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Jul 20, 2019

If you want to reach potential customers online then influencers can be a big help. Influencers gain a certain amount of respect and authority because they produce engaging content that the audience is interested in; reaching out to your target audie...

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Tools to help you know where to start with social mediaz TOOLS TO HELP YOU KNOW WHERE TO START WITH SOCIAL MEDIAZ

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Jul 20, 2019

This guidance is provided for information purposes and is general and educational in nature and does not constitute legal advice.

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3 Keys to Improving Content Marketing for Your Freelance Business 3 KEYS TO IMPROVING CONTENT MARKETING FOR YOUR FREELANCE BUSINESS

blog article

Jul 20, 2019

Focus on three key areas in your content marketing strategy for your freelance business. Your online presence includes your social media profiles and your blog or website. Its the equivalent of a beautiful storefront that pulls you in from the outsid...

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3 Tips to Help Make Your Video Stand Out in YouTube Search Results 3 TIPS TO HELP MAKE YOUR VIDEO STAND OUT IN YOUTUBE SEARCH RESULTS

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Jul 19, 2019

YouTube is the second largest social network after Facebook, with more than 1.8 billion monthly active users. And with Cisco predicting that 82% of all internet content will comprise video by 2022, the number of YouTube users is only expected to grow...

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DIGITAL MARKETING TRENDS, STRATEGIES AND TACTICS FOR 2020 AND BEYOND DIGITAL MARKETING TRENDS, STRATEGIES AND TACTICS FOR 2020 AND BEYOND

blog article

Jul 18, 2019

Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again. Theres more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. We are...

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Influencers Marketing is the Easiest Way to the Heart of Audience INFLUENCERS MARKETING IS THE EASIEST WAY TO THE HEART OF AUDIENCE

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Jul 18, 2019

A few years ago marketing was just for the bigger companies to help them reach their desired audience however, things have changed now. Where mass media advertisement was expensive and less effective, digital media and social media marketing have cha...

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Facebook Video Best Practices Checklist FACEBOOK VIDEO BEST PRACTICES CHECKLIST

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Jul 17, 2019

If you're looking to up your Facebook skills, The Social Network offers a range of education courses and tips via its free Blueprint resources - to which they're in the process of adding another 22 new modules, including Instagram insights an...

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LinkedIn Advertising: 5 Strategic Tips to Know Before You Spend a Dime LINKEDIN ADVERTISING: 5 STRATEGIC TIPS TO KNOW BEFORE YOU SPEND A DIME

blog article

Jul 17, 2019

As an advertising platform, LinkedIns a great place to drive brand awareness, establish thought leadership, and to educate a given market segment about your product, service, or methodology for solving a particular business challenge.

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3 Pieces of Advice to Take Your B2B Sales Demos From Boring to Brilliant 3 PIECES OF ADVICE TO TAKE YOUR B2B SALES DEMOS FROM BORING TO BRILLIANT

blog article

Jul 17, 2019

In B2B sales, and in SaaS sales specifically, your opportunity to compel a prospect to action comes down to how you conduct your sales demos. A brilliant sales demo can quickly lead to a closed deal, but, on the flip side, an underwhelming demo can l...

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Twitter Launches ArtHouse to Help Brands Produce Better Content for the Platform TWITTER LAUNCHES ARTHOUSE TO HELP BRANDS PRODUCE BETTER CONTENT FOR THE PLATFORM

blog article

Jul 17, 2019

Social media is a prime outlet to generate brand awareness, engage both new audiences and loyal customers, and ultimately showcase the human side of your brands products or services in a fun, creative way.  However, some brands may not have the ...

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How to Build Brand Recognition with Social Media HOW TO BUILD BRAND RECOGNITION WITH SOCIAL MEDIA

blog article

Jul 17, 2019

Social media is a valuable but difficult to master marketing tool used by business owners to increase their sales and improve their brand recognition. Many marketers struggle with getting their brand recognized online this is due to a large number of...

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How to Boost Brand Credibility For Higher Conversions HOW TO BOOST BRAND CREDIBILITY FOR HIGHER CONVERSIONS

blog article

Jul 17, 2019

When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility? Whether you have an online store or a blog to run, its essential to prove your worth to potential customers to build a followi...

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5 Ways To Utilize Google Analytics To Increase Your Conversion Rate 5 WAYS TO UTILIZE GOOGLE ANALYTICS TO INCREASE YOUR CONVERSION RATE

blog article

Jul 16, 2019

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I am going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to...

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HOW TO CREATE AND USE AN INSTAGRAM BUSINESS PAGE HOW TO CREATE AND USE AN INSTAGRAM BUSINESS PAGE

blog article

Jul 16, 2019

An Instagram Business Account can be very successful in driving sales and for brand building activities. All of Instagrams features are carefully designed to help you craft a visual marketing strategy to tell your brands story. Whether you create sho...

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The Best Time to Run Facebook Ads THE BEST TIME TO RUN FACEBOOK ADS

blog article

Jul 16, 2019

There have been countless studies about when to post organically on Facebook considering both the day of the week and the best time of the day to maximize organic reach. Although the results are less relevant today due to the recent loss in effective...

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Social media marketing tips for every platform SOCIAL MEDIA MARKETING TIPS FOR EVERY PLATFORM

blog article

Jul 16, 2019

In this article, we will cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we will break down the top social media platforms you should be using and give suggestions for making the most out of each one....

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The Digital Marketer THE DIGITAL MARKETER'S OMNICHANNEL STRUGGLE IS REAL

infographic

Jul 16, 2019

Marketers omnichannel excellence struggle is real, the research finds. There is a huge disconnect between the marketing and service departments, and that disconnect has a serious impact on the overall customer experience.

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How to Create a Facebook Link Image That Gets More Clicks HOW TO CREATE A FACEBOOK LINK IMAGE THAT GETS MORE CLICKS

blog article

Jul 16, 2019

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to...

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How to Develop a Digital Brand HOW TO DEVELOP A DIGITAL BRAND

video

Jul 15, 2019

In this video, Lee Frederiksen will talk to you about how to develop a digital brand, and it's broken down into two parts.

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The 9 most overlooked benefits of social media THE 9 MOST OVERLOOKED BENEFITS OF SOCIAL MEDIA

blog article

Jul 15, 2019

We may be a bit biased when it comes to talking up the benefits of social media, but fortunately, you dont just have to take our word for it. Food for thought  59% of marketers are actively using social to support their lead generation and busin...

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Tip Sheet: Social Media Advertising 101 TIP SHEET: SOCIAL MEDIA ADVERTISING 101

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Jul 15, 2019

Like other forms of advertising, social media advertising can elevate your organizations messaging within a set budget. It can take place on platforms such as Facebook, Twitter, Instagram.

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Make Your Content Marketing Strategy Useful Do It in Visuals MAKE YOUR CONTENT MARKETING STRATEGY USEFUL DO IT IN VISUALS

blog article

Jul 15, 2019

Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what...

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HOW TO USE FACEBOOK VIDEO ADS HOW TO USE FACEBOOK VIDEO ADS

blog article

Jul 15, 2019

Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos ar...

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Compete Win in the Age of Account Based Buying COMPETE WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem t...

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete sp...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical ...

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 Les clés de la conception d LES CLÉS DE LA CONCEPTION D'UN ENVIRONNEMENT DE TRAVAIL MODERNE

whitepaper

Jul 15, 2019

Libérez le potentiel de vos collaborateurs Le marché évolue à une vitesse vertigineuse. La technologie ne cesse de bouleverser votre façon de travailler. La concurrence devient chaque jour plus intense. Quelle est la clé de la réussite dans un enviro...

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Etes-vous prêts à accueillir les collaborateurs de demain? ETES-VOUS PRÊTS À ACCUEILLIR LES COLLABORATEURS DE DEMAIN?

whitepaper

Jul 15, 2019

Votre entreprise est-elle prête à intégrer les collaborateurs de demain ? Les employés sont au cœur de toute entreprise. Et aujourd'hui, ils en attendent plus de leurs employeurs. Ils peuvent choisir les compagnies qui leur proposent la culture, l'en...

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Influencer Marketing Trends In 2019 INFLUENCER MARKETING TRENDS IN 2019

infographic

Jul 14, 2019

Businesses today are trying to stay a step ahead when it comes to branding and marketing strategies.  One of the way brands are doing that is by turning to influencer marketing and they have seen great results according to statistics provided by...

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Content Promotion Strategies: How to Supercharge Your Content CONTENT PROMOTION STRATEGIES: HOW TO SUPERCHARGE YOUR CONTENT

blog article

Jul 14, 2019

Theres no doubt that content marketing is a powerful strategy. But what happens when the content you create does not get the attention you want? Thats where content promotion strategies can help. Content promotion is the use of additional strategies,...

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Instagram marketing: how to establish an effective strategy INSTAGRAM MARKETING: HOW TO ESTABLISH AN EFFECTIVE STRATEGY

blog article

Jul 11, 2019

If you feel like you do not quite get Instagram marketing, you are not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes a...

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Instagram’s Shoppable Feature: What it Means for Brands INSTAGRAM’S SHOPPABLE FEATURE: WHAT IT MEANS FOR BRANDS

blog article

Jul 11, 2019

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exc...

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Must Follow Video Marketing Facts and Figures In 2019 MUST FOLLOW VIDEO MARKETING FACTS AND FIGURES IN 2019

blog article

Jul 11, 2019

This post will cover parameters of video marketing and also present facts to support that there could not be a more prime reach out to the audience other than through the approach of engaging with them via videos. It has been experienced that statist...

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Facebook Community for SaaS Product – The Whys and Hows FACEBOOK COMMUNITY FOR SAAS PRODUCT – THE WHYS AND HOWS

blog article

Jul 11, 2019

One of the biggest struggles of every SaaS company out there is increasing retention and reducing churn. In other words, making sure that people who sign up for the SaaS switch from free to paid plans and stay on the paid plans. There are plenty of w...

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How to Incorporate UGC Into Your Inbound Marketing Strategy HOW TO INCORPORATE UGC INTO YOUR INBOUND MARKETING STRATEGY

blog article

Jul 10, 2019

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same prov...

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2019 Key Digital Marketing Growth Stats 2019 KEY DIGITAL MARKETING GROWTH STATS

infographic

Jul 10, 2019

The infographic shares a few social media marketing stats found in these two articles use these to improve your overall understanding of the state of social media marketing in 2019.

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Interesting Facts About Social Media INTERESTING FACTS ABOUT SOCIAL MEDIA

blog article

Jul 10, 2019

Everyone has a social media account and people use it to stay connected with their friends, family and the rest of the global community. Big businesses and companies have put their efforts in digital marketing on social media because of the huge impa...

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What is SEO and How It Works for Small Businesses WHAT IS SEO AND HOW IT WORKS FOR SMALL BUSINESSES

blog article

Jul 09, 2019

Want to know what is SEO and how it works? We’ve made this simple SEO guide for you. One of the biggest questions that we get from our clients here at LYFE marketing is what is SEO and how does it work? For businesses that are just starting to ...

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5 Crucial Ingredients for a Tremendous Content Marketing Strategy 5 CRUCIAL INGREDIENTS FOR A TREMENDOUS CONTENT MARKETING STRATEGY

infographic

Jul 09, 2019

Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success?

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2019 B2C E-Commerce Benchmark Report 2019 B2C E-COMMERCE BENCHMARK REPORT

whitepaper

Jul 09, 2019

With more than 60% of consumers shopping online at least once a month, retailers and brands must constantly evaluate which devices and traffic sources are performing best and respond accordingly. Get definitive answers to your top digital commerce qu...

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2019 B2C E-Commerce Benchmark Report 2019 B2C E-COMMERCE BENCHMARK REPORT

whitepaper

Jul 09, 2019

With more than 60% of consumers shopping online at least once a month, retailers and brands must constantly evaluate which devices and traffic sources are performing best and respond accordingly. Get definitive answers to your top digital commerce qu...

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Setting Up A Facebook Business Page: Building Up Success SETTING UP A FACEBOOK BUSINESS PAGE: BUILDING UP SUCCESS

blog article

Jul 08, 2019

On the first quarter of 2019, Facebook had 2.38 billion monthly active users. This represents a great marketing opportunity for small business owners to get their message to a large audience and connect with them. As with all marketing adventures, th...

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4 Characteristics of a Great Social Media Campaign 4 CHARACTERISTICS OF A GREAT SOCIAL MEDIA CAMPAIGN

blog article

Jul 08, 2019

Organizations that are planning to expand are always searching for the next great place to reach new contacts for growth. Social media can no longer be overlooked as a massive pool of potential revenue. In 2019, there are now approximately 3.48 billi...

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7 Social Media Metrics That Should Really Matter to Your Brand 7 SOCIAL MEDIA METRICS THAT SHOULD REALLY MATTER TO YOUR BRAND

blog article

Jul 08, 2019

Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additiona...

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How to Structure Your Digital Marketing Team HOW TO STRUCTURE YOUR DIGITAL MARKETING TEAM

infographic

Jul 08, 2019

Infographic Guide: digital marketing is critical. If you’re ready to dive in structuring your digital marketing team, the infographic below gives you a guide on how to accomplish just that.

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How to Turn Your Social Media Followers Into Customers HOW TO TURN YOUR SOCIAL MEDIA FOLLOWERS INTO CUSTOMERS

blog article

Jul 08, 2019

The work we do on social media - including posts, photos, gaining followers and engaging those followers will not be worth it if we don’t generate new sales leads. Ask yourself this: what do your current followers actually do for your business?...

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How to Promote Your Business on LinkedIn HOW TO PROMOTE YOUR BUSINESS ON LINKEDIN

blog article

Jul 08, 2019

What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse. LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities...

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7 LOCAL SEO TIPS FROM THE EXPERTS 7 LOCAL SEO TIPS FROM THE EXPERTS

blog article

Jul 08, 2019

Local search engine optimization is simple in theory. Its how businesses improve their online presence specifically for local target audiences. In practice, this is not as complex as you might think, partly because Google is refreshingly clear about ...

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SiriusDecisions B-to-B Fundamentals with Elisabeth Medaris SIRIUSDECISIONS B-TO-B FUNDAMENTALS WITH ELISABETH MEDARIS

video

Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

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The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision ...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected va...

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless custo...

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A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL MEDIA A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL MEDIA

whitepaper

Jul 05, 2019

Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital media over the past decade illustrates that we operate in an environment that is constantly in flux. Technologies emerge, communication channels open ...

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Dealing with customer complaints on social media DEALING WITH CUSTOMER COMPLAINTS ON SOCIAL MEDIA

infographic

Jul 05, 2019

Having an online brand presence in the digital age makes customer interaction easier because it saves you, and your customers, from having to endure long in-store processes. Our infographic will equip you to deal with sticky online situations.

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UNDERSTANDING FACEBOOK SPONSORED POSTS AND HOW TO USE THEM FOR THE MOST ROI UNDERSTANDING FACEBOOK SPONSORED POSTS AND HOW TO USE THEM FOR THE MOST ROI

blog article

Jul 03, 2019

A Facebook boosted post is a form of promoted content that lets you reach the massive audiences across the platforms mobile and desktop News Feed. In other words, its way to stand out from all of the vacation updates, viral videos and status updates ...

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Affordable Marketing Automation for Social Media AFFORDABLE MARKETING AUTOMATION FOR SOCIAL MEDIA

blog article

Jul 03, 2019

Social media has become a critical component of many small business marketing programs, and with several platforms available, there are endless options for content. Many businesses use multiple platforms to engage their audience, but managing several...

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The Power of User Generated Content on Instagram THE POWER OF USER GENERATED CONTENT ON INSTAGRAM

infographic

Jul 03, 2019

If you're looking to make best use of Instagram, you need to be creating stand out visual assets - which, as you've no doubt found if you've tried, is not always so easy

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6 Supreme Free SEO Tools to Improve Your Marketing 6 SUPREME FREE SEO TOOLS TO IMPROVE YOUR MARKETING

blog article

Jul 03, 2019

Search engine optimization (SEO) is arguably one of the most important marketing tactics out there. It allows you to jump leaps and bounds in search engine rankings if you do it correctly and is extremely effective at increasing site traffic, convers...

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How to Do SEO With 8 Basic Beginner Steps HOW TO DO SEO WITH 8 BASIC BEGINNER STEPS

blog article

Jul 03, 2019

Did you know that 89% of marketers say search engine optimization (SEO) is successful? SEO is a powerful strategy for driving more organic traffic to your website. If you want to know how to do SEO to boost your website’s ranking in search resu...

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3 Unique Paid Social Media Strategies for FB Ads 3 UNIQUE PAID SOCIAL MEDIA STRATEGIES FOR FB ADS

blog article

Jul 03, 2019

As marketing strategists, researchers, and competitors its difficult to give up control. when we want to be seen so badly, slowing down our strategy seems counterintuitive. But, we are here to tell you work smarter, not harder. Stop aiming to outsmar...

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3 Steps to Construct a Lucrative Social Media Strategy for Your Business 3 STEPS TO CONSTRUCT A LUCRATIVE SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS

infographic

Jul 02, 2019

The team from Trellis share their tips for a profitable social media marketing strategy in this infographic.

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Image SEO: How to Optimize Images for Google Image Search SEO? IMAGE SEO: HOW TO OPTIMIZE IMAGES FOR GOOGLE IMAGE SEARCH SEO?

blog article

Jul 02, 2019

For any business owner who is looking to compete in the organic search results, SEO is essential. With so much focus on producing high quality content and a top-notch website, many people end up ignoring SEO for images. As the importance of images on...

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Big List of Marketing Words to Improve Email Campaigns BIG LIST OF MARKETING WORDS TO IMPROVE EMAIL CAMPAIGNS

blog article

Jul 02, 2019

Email inboxes are more competitive than ever. In fact, according to data from Radicati, about 205 billion emails are sent received per day. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 bi...

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15 Interesting Instagram Stats For 2019 15 INTERESTING INSTAGRAM STATS FOR 2019

infographic

Jul 02, 2019

Building an organic social media following is challenging. You’ll need consistency, patience and a commitment to understanding your audience. You should be aware of what your potential prospects want or need in order to establish a strong relat...

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6 Necessary Social Media Marketing Tools in 2019 6 NECESSARY SOCIAL MEDIA MARKETING TOOLS IN 2019

blog article

Jul 02, 2019

Social media has transformed from a way to connect with friends and family online to a comprehensive source of news and information. Cultivating a social media experience can be difficult for individuals but for businesses, it presents a whole differ...

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Instagram Analytics Enhanced By Next Generation AI INSTAGRAM ANALYTICS ENHANCED BY NEXT GENERATION AI

blog article

Jul 02, 2019

With a channel as important as Instagram especially for businesses and brands where visuals and lifestyle sell understanding Instagram Analytics is table stakes. So, what should brands focus on?

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3 Digital Marketing Tactics Every Business Should Be Implementing 3 DIGITAL MARKETING TACTICS EVERY BUSINESS SHOULD BE IMPLEMENTING

blog article

Jul 02, 2019

Almost no one will be exempted: businesses of any scale must integrate digital marketing as part of their business strategy to avoid being left out in the golden virtual age. The power of digital marketing continuously exceeds the means for companies...

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5 Digital Marketing Trends For 2019 & Beyond 5 DIGITAL MARKETING TRENDS FOR 2019 & BEYOND

blog article

Jul 02, 2019

Looking for a way to make your business stand out from the crowd? There is a lot of competition out there and marketing methods have shifted over the past few years. If you have a small business, it is likely not within your budget to advertise on me...

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 Don DON'T LEAVE ANYTHING TO CHANCE WHEN YOUR DEPARTMENT GOES DIGITAL 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

whitepaper

Jul 02, 2019

Industry experts predict that all successful businesses will soon become 100% digital for every single transactions. Sales organizations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competi...

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5 Ways to Use Facebook for Lead Generation 5 WAYS TO USE FACEBOOK FOR LEAD GENERATION

blog article

Jul 01, 2019

Do you think Facebook is just a place for ridiculous memes and puppy videos? While these things have a place on the platform, don’t count Facebook out as a place to drive quality leads for your business.

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What US Consumers Want In 2019 WHAT US CONSUMERS WANT IN 2019

whitepaper

Jul 01, 2019

Today's shoppers have never had more options -- and for merchants, the margins for error have never been thinner. To decode today's eCommerce customers, 5,000 consumers were surveyed to reveal what inspires loyalty, how to build trust and what keeps ...

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5 Tips to Increase Engagement With your Brand on Social Media 5 TIPS TO INCREASE ENGAGEMENT WITH YOUR BRAND ON SOCIAL MEDIA

blog article

Jun 30, 2019

In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers say they trust online reviews as much as personal recommen...

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Reach vs Impressions: Which One is More Important & Why? REACH VS IMPRESSIONS: WHICH ONE IS MORE IMPORTANT & WHY?

blog article

Jun 27, 2019

Are you trying to increase your visibility and influence on social media? You are sure to have come across these two metrics on your analytics dashboard: reach and impressions. They are both critical for the success of your overall social media strat...

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12 Effective Tips to Grow Your YouTube Subscribers 12 EFFECTIVE TIPS TO GROW YOUR YOUTUBE SUBSCRIBERS

blog article

Jun 27, 2019

Did you know that eight out of 10 people between the ages of 18 and 49 watch videos on YouTube? In fact, YouTube is the second most visited site in the world, second only to Google. So, what do these staggering statistics tell you about YouTube? It&r...

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Where Social Analytics And AI Converge WHERE SOCIAL ANALYTICS AND AI CONVERGE

blog article

Jun 27, 2019

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting...

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The Top B2B Influencer Marketing Trends for 2020 THE TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

infographic

Jun 27, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their...

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HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE

blog article

Jun 26, 2019

Hashtags are an excellent way to boost the organic reach of your posts on social media channels. Mainly because hashtags in most of the sites are clickable and searchable as well. People use hashtags to find content or conversation that are relevant ...

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Four Benefits of Social Media Marketing FOUR BENEFITS OF SOCIAL MEDIA MARKETING

blog article

Jun 26, 2019

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer ...

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What Is Social Media In Digital Marketing | Importance Of Social Media In Digital Marketing. WHAT IS SOCIAL MEDIA IN DIGITAL MARKETING | IMPORTANCE OF SOCIAL MEDIA IN DIGITAL MARKETING.

video

Jun 26, 2019

Social media is a platform which not only connects people worldwide but also serves best for Digital Marketing. Digital marketing is a practice which is usually performed to connect the target audience to the business owners. This is done to expand t...

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How to feature your organization in Instagram Stories HOW TO FEATURE YOUR ORGANIZATION IN INSTAGRAM STORIES

infographic

Jun 26, 2019

Communicators always want to meet their audiences where they are and that might mean developing Instagram stories. The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media d...

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3 ways to drive better SEO results for any website 3 WAYS TO DRIVE BETTER SEO RESULTS FOR ANY WEBSITE

blog article

Jun 26, 2019

If your website isn’t appearing in search results, you may be missing out on opportunities to reach new clients. That where great content and a solid SEO strategy come into play. Domain authority defines how well your website ranks in search en...

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7 mistakes to avoid when targeting more than one location 7 MISTAKES TO AVOID WHEN TARGETING MORE THAN ONE LOCATION

blog article

Jun 26, 2019

At first glance, marketing a multi location business seems similar to marketing a single location business. After all, the goals are the same building awareness, sparking action, increasing sales so the approaches should also be the same, right? Wron...

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Can Marketers Deliver B2B Personalisation At Scale? CAN MARKETERS DELIVER B2B PERSONALISATION AT SCALE?

blog article

Jun 26, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of more as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised ...

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9 stats social media marketers need to show their bosses ASAP 9 STATS SOCIAL MEDIA MARKETERS NEED TO SHOW THEIR BOSSES ASAP

blog article

Jun 25, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing ...

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How to Build a Productive Facebook Sales Funnel: A Complete Guide HOW TO BUILD A PRODUCTIVE FACEBOOK SALES FUNNEL: A COMPLETE GUIDE

blog article

Jun 25, 2019

Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and beat your competitors, you need to develop an excell...

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10 Marketing Channels You Need to Try in 2019 10 MARKETING CHANNELS YOU NEED TO TRY IN 2019

blog article

Jun 25, 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market or about $77 billion.

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4 Tips for PPC Specialists in the Automation Age 4 TIPS FOR PPC SPECIALISTS IN THE AUTOMATION AGE

blog article

Jun 25, 2019

Automation is changing the workforce across industries all over the world, and digital marketing is no exception. From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remo...

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Content Marketing for Business CONTENT MARKETING FOR BUSINESS

video

Jun 25, 2019

Some behind the scenes action as we chat with Lucy Cornes, from She Shopped, about her marketing tips for businesses.

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Social Media Dos and Don SOCIAL MEDIA DOS AND DON'TS FOR COLLEGE APPLICANTS

blog article

Jun 25, 2019

You Snapchat and you Instagram, and sometimes you tweet. Occasionally you even spend a few minutes on Facebook catching up with your aunts and uncles. Social media is a fact of contemporary life, just another way to keep the conversation going with y...

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Here’s how to delete or deactivate your Facebook account HERE’S HOW TO DELETE OR DEACTIVATE YOUR FACEBOOK ACCOUNT

blog article

Jun 25, 2019

Although deleting your Facebook account sounds simple enough, it’s actually deceptively hard. Social media platforms make money off you, so the last thing they want is for you to stop your incessant scrolling and sharing. But don’t worry,...

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Ready to craft a content strategy?Answer these questions first READY TO CRAFT A CONTENT STRATEGY?ANSWER THESE QUESTIONS FIRST

blog article

Jun 25, 2019

Crafting a successful content strategy requires a comprehensive approach that flexible enough to adapt to your evolving needs. Unless you are concocting a content strategy from scratch, you probably already have content living online. Examine and aud...

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How to make maximum use of micro influencers HOW TO MAKE MAXIMUM USE OF MICRO INFLUENCERS

blog article

Jun 25, 2019

The rise of social media influencers is undeniable. Yet, whats up with this surge in brands linking up with micro influencers? The rise in micro influencers is interesting to note because it seems these scrappy, relatable personalities are beginning ...

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Key Trends Impacting The E-Commerce Fashion Industry KEY TRENDS IMPACTING THE E-COMMERCE FASHION INDUSTRY

whitepaper

Jun 25, 2019

This report addresses the challenges fashion retailers face as they try to secure long-term online revenue growth in a highly competitive business environment. It explores ways for meeting customers' increasingly sophisticated expectations, including...

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SEO for Beginners: 6 Google Ranking Factors You Must Know SEO FOR BEGINNERS: 6 GOOGLE RANKING FACTORS YOU MUST KNOW

blog article

Jun 24, 2019

Learning SEO is important for any website owner. In this post, we'll share 6 google ranking factors every beginner must know. It's nearly impossible for any website to survive without search engine optimization. SEO makes your website discove...

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How influencers make their money? HOW INFLUENCERS MAKE THEIR MONEY?

infographic

Jun 24, 2019

Influencer marketing has become an essential messaging channel for marketers and PR pros. As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. So...

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How to use LinkedIn Groups to create marketing magic HOW TO USE LINKEDIN GROUPS TO CREATE MARKETING MAGIC

blog article

Jun 24, 2019

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups, especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. By assembling a mini faction of ...

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Who really rules social media? WHO REALLY RULES SOCIAL MEDIA?

blog article

Jun 24, 2019

Does social media influence carry the seeds of its own destruction? It begins in innocence, unfeigned enthusiasm and transparent honesty. You share likes and dislikes. People listen and agree with you. You become a voice for others who share your int...

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3 Ways to Make Social Media Part of Your Business Plan 3 WAYS TO MAKE SOCIAL MEDIA PART OF YOUR BUSINESS PLAN

blog article

Jun 24, 2019

As an agent, you have probably heard over and over that social media marketing is an easy and effective strategy to win over clients. At the same time, trying to keep up with multiple platforms and find engaging content to post can quickly become ove...

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Welcome to the next era of social media marketing WELCOME TO THE NEXT ERA OF SOCIAL MEDIA MARKETING

blog article

Jun 24, 2019

At this year F8 Developers Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, The future is private. It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusin...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show...

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Biggest B2B Marketing Challenges That We See Everyday as an Agency BIGGEST B2B MARKETING CHALLENGES THAT WE SEE EVERYDAY AS AN AGENCY

video

Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see ever...

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DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

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Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing ob...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an exam...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your convers...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’...

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5 Types of Content to Attract and Retain Website Visitors 5 TYPES OF CONTENT TO ATTRACT AND RETAIN WEBSITE VISITORS

infographic

Jun 23, 2019

Are you looking for ways to attract and retain more website visitors? Want to know the types of content you should create for a more engaging website? The team from Brafton have put together an interesting comparison of the different key pieces of co...

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7 Useful SEO Insights You Can Learn From Your Help Desk Analytics 7 USEFUL SEO INSIGHTS YOU CAN LEARN FROM YOUR HELP DESK ANALYTICS

blog article

Jun 23, 2019

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from. Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools t...

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics...

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Content Marketing is effective with these 3 tools CONTENT MARKETING IS EFFECTIVE WITH THESE 3 TOOLS

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Jun 22, 2019

Content Marketing is effective with these 3 tools. To make content marketing good, you can't lack these 3 great tools. Want to know what those 3 tools are?

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Myths of Branding MYTHS OF BRANDING

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Jun 21, 2019

Many companies think that branding is 'owned' by the Marketing department, but this is not the case

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What is the 80/20 Rule in Marketing? WHAT IS THE 80/20 RULE IN MARKETING?

blog article

Jun 21, 2019

The 80/20 rule was first attributed to the Italian economist, Vilfredo Pareto. Because of this, it’s also often called the Pareto Principle. In an academic paper, Pareto noted that 80% of the land in Italy belonged to only 20% of the country&rs...

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3 Content Marketing Tips to Make Your Startup Stand Out 3 CONTENT MARKETING TIPS TO MAKE YOUR STARTUP STAND OUT

blog article

Jun 21, 2019

No, keywords are not dead.Yes, they are still important.But keyword driven content is not for everyone or every business. In fact, as a startup or a new business, keyword-driven content is likely a waste of time and money. Here’s why and what y...

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5 Ways to Minimize the Impact of Algorithm Updates on Your SEO Efforts 5 WAYS TO MINIMIZE THE IMPACT OF ALGORITHM UPDATES ON YOUR SEO EFFORTS

blog article

Jun 21, 2019

On June 3, Google pre announced the launch of a broad core algorithm update to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update a...

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8 Graphic Design Tips That All Social Media Marketers Should Know 8 GRAPHIC DESIGN TIPS THAT ALL SOCIAL MEDIA MARKETERS SHOULD KNOW

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Jun 21, 2019

With visual platforms and tools fast taking over the online sphere, graphic design knowledge  in at least some capacity has now become an essential skill for digital marketers.An understanding of key design tricks and principles can help you cre...

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How To Get The Most Out Of Your Influencer Campaign HOW TO GET THE MOST OUT OF YOUR INFLUENCER CAMPAIGN

blog article

Jun 20, 2019

A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. Pandu Nayak, a senior search engineer at Google, says Google’s algorithm can now recognize when a bad event is taking place. Wh...

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HOW SMART IS YOUR CONTENT? HOW SMART IS YOUR CONTENT?

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Jun 20, 2019

An increasing number of marketers are realizing the importance of having their brands and content show up in the moments that matter to their target audiences. Organic and Content Marketing have converged in response to a complex ecosystem where cust...

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Content Marketing On Social Media CONTENT MARKETING ON SOCIAL MEDIA

video

Jun 20, 2019

In this video I explain that content marketing on social media is a must have skill for every internet marketer. This is because the internet is simply made up content. It is by providing valuable content that a marketer is able to connect with peopl...

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Content Marketing Mistakes To Avoid CONTENT MARKETING MISTAKES TO AVOID

video

Jun 20, 2019

Kinsh Technologies is a leading SEO company in India. Hire SEO Expert from us  to meet all your SEO needs and improve your rankings.

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4 things your content must do in 2019. 4 THINGS YOUR CONTENT MUST DO IN 2019.

blog article

Jun 20, 2019

Your audience likely sees ads and product placements before they even get out of bed in the morning. How can you make them care about what your organization has to say?The experts at the Brand Storytelling Conference at Disneyland, Sept 19/20 in Anah...

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How Security Clearance Holders are Being Targeted on Social Media. HOW SECURITY CLEARANCE HOLDERS ARE BEING TARGETED ON SOCIAL MEDIA.

blog article

Jun 20, 2019

The FBIs Office of Private Sector issued a Liaison Information Report  which contained an explicit warning to the private sector on the use of social media networks by foreign intelligence services FIS to target corporate and U.S. government cle...

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Working With Social Media Influencers WORKING WITH SOCIAL MEDIA INFLUENCERS

blog article

Jun 20, 2019

Influencer marketing involves personalities who will garnered large followings on social media sites like Instagram and YouTube. These people have become trusted voices for consumers, crafting a lifestyle on social media that their followers respect ...

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How to Develop a Successful YouTube Influencer Marketing Strategy HOW TO DEVELOP A SUCCESSFUL YOUTUBE INFLUENCER MARKETING STRATEGY

blog article

Jun 19, 2019

Its time for marketers to diversify their budgeting investments and consider developing a YouTube influencer marketing strategy and start collaborating with YouTube Influencers. The reason is very simple.

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PERSONAL BRAND | MARKETING MADE SIMPLE PERSONAL BRAND | MARKETING MADE SIMPLE

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Jun 19, 2019

The line between our personal lives and professional lives is slowly blurring. As we become more connected through social media and other online platforms, separating your private and work life has never been more difficult. As you navigate your jour...

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Why Your Content Strategy Needs VIDEO ? WHY YOUR CONTENT STRATEGY NEEDS VIDEO ?

video

Jun 19, 2019

Including VIDEO in your content marketing strategy has a positive impact.on sales, brand recognition & image, recruitment and more.

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Don DON'T LET SOCIAL MEDIA DECIDE WHAT YOU WANT TO BUY.

blog article

Jun 19, 2019

Social media has a part to play in almost all aspects of our decisions. Although it started as a platform to strengthen social bonds, it has benefited businesses more than social bonds. In a research conducted by Sprout Social, it was found that 74 p...

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keeping your email marketing campaigns simple KEEPING YOUR EMAIL MARKETING CAMPAIGNS SIMPLE

video

Jun 19, 2019

You're building an email list via an irresistible free offer aka freebie or discount so what do you need to do next? What should you include in your email campaign? Should you concentrate on design? What should you write?

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Did Google DID GOOGLE'S SITE DIVERSITY UPDATE LIVE UP TO ITS PROMISE?

blog article

Jun 19, 2019

On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise...

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7 Ways to Compete with Big Brands on a Budget. 7 WAYS TO COMPETE WITH BIG BRANDS ON A BUDGET.

blog article

Jun 19, 2019

Many small companies have come to the conclusion that SEO is no longer feasible in this day and age. They believe that with Google favoring big brands and larger businesses throwing huge amounts of budget at their SEO efforts, it has become impossibl...

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8 Social Media Tips for Small Businesses. 8 SOCIAL MEDIA TIPS FOR SMALL BUSINESSES.

blog article

Jun 19, 2019

The small business world can be a grind working in and on the business to reach goals and milestones and grow.Owners and employees wear a lot of hats and often excel at filling a lot of roles.The day-to-day requirements of sales, operations, payroll,...

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Paintmaker PPG’s Digital Transformation Ripples Around The World PAINTMAKER PPG’S DIGITAL TRANSFORMATION RIPPLES AROUND THE WORLD

blog article

Jun 19, 2019

PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the lates...

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PPG: Industries and Families PPG: INDUSTRIES AND FAMILIES

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Jun 19, 2019

All the ways PPG protects and beautifies the world. PPG is committed to using resources efficiently and driving sustainability throughout its entire value chain to preserve and protect the environment in which the company operates.

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PPG Advances Sustainability to Protect and Beautify the World PPG ADVANCES SUSTAINABILITY TO PROTECT AND BEAUTIFY THE WORLD

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Jun 19, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and furth...

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products designed to solve your most challenging projects PRODUCTS DESIGNED TO SOLVE YOUR MOST CHALLENGING PROJECTS

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Jun 19, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-oper...

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5 Ways You Might Mess up When Running SEO Split Tests. 5 WAYS YOU MIGHT MESS UP WHEN RUNNING SEO SPLIT TESTS.

blog article

Jun 18, 2019

SEO split testing is a relatively new concept, but its becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation  for a long time, a...

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Twitter Publishes New Guide to Summer Events in the UK TWITTER PUBLISHES NEW GUIDE TO SUMMER EVENTS IN THE UK

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Jun 18, 2019

If you're looking to plan out your Twitter campaigns, the platform already publishes its monthly event update listings, and you can download Twitter's annual major events calendar to help map out the key dates and themes. But if you're lo...

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Would Facebook be better if we paid for it? WOULD FACEBOOK BE BETTER IF WE PAID FOR IT?

blog article

Jun 18, 2019

Is the advertising model that allows our use of Facebook to be free actually the thing that is wrong with Facebook? If we all just paid a subscription fee each month, would that solve some of the issues and concerns with privacy, data, and so on? Her...

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Media trends marketers must know MEDIA TRENDS MARKETERS MUST KNOW

blog article

Jun 18, 2019

For marketers, its like Christmas in July. The 2019 Mary Meeker Internet Trends Report recently published. For 20-plus years, this industry-defining report has captured how consumers in the U.S. and across the globe are using the internet and interac...

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10 Common Twitter Marketing Mistakes You Need to Avoid 10 COMMON TWITTER MARKETING MISTAKES YOU NEED TO AVOID

blog article

Jun 18, 2019

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you’re not careful, little mistakes you make ...

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Here’s why digital marketers need to leverage the power of AI HERE’S WHY DIGITAL MARKETERS NEED TO LEVERAGE THE POWER OF AI

blog article

Jun 18, 2019

DIGITAL marketing has come a long way since businesses first started buying ads on search and display platforms such as Google and Facebook. Today, not only do ad platforms offer customers a lot of data about who is seeing their ads and how they&rsqu...

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7 Strategies Your Competitors Can Teach You About Social Media Campaigns 7 STRATEGIES YOUR COMPETITORS CAN TEACH YOU ABOUT SOCIAL MEDIA CAMPAIGNS

blog article

Jun 17, 2019

How, exactly, do you succeed on social media? It can seem like a crazy wilderness, with everyone yelling, “Do this!” or “Come over here!” Of course, those folks want to sell you their particular system, but you have no guarant...

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Public Administration and digital marketing PUBLIC ADMINISTRATION AND DIGITAL MARKETING

blog article

Jun 17, 2019

Often, the relationship between Italy and its Public Administration is seen more like one of the adversaries than allies, slow, corrupt, inefficient or at least unable to provide a fair level of services throughout the country. This perception is con...

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Entertainment Content on Social Media ENTERTAINMENT CONTENT ON SOCIAL MEDIA

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Jun 17, 2019

Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.To glean more insight into the digital media consumption habits of social platform users, GlobalWebIndex conducted a survey of more than 130,000 ...

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How brands are injecting creativity into digital HOW BRANDS ARE INJECTING CREATIVITY INTO DIGITAL

blog article

Jun 17, 2019

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and views can help marketers gauge effectivenes...

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7 Awesome Ecommerce Content Marketing Examples for 2019 7 AWESOME ECOMMERCE CONTENT MARKETING EXAMPLES FOR 2019

blog article

Jun 16, 2019

Ecommerce content marketing sounds good in theory  but few sites do it well.Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day.Even though site owners have a ton of things to do  from manag...

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7 Lessons from visionary Context Marketers. 7 LESSONS FROM VISIONARY CONTEXT MARKETERS.

whitepaper

Jun 16, 2019

We all know it’s true. Customers have more power than ever before. They have huge expectations of the companies they do business with. And they won’t hang around waiting for you to catch up. We all know it’s true because we’re...

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24 YouTube Stats for Marketers 2019 24 YOUTUBE STATS FOR MARKETERS 2019

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Jun 15, 2019

With over a billion hours of videos watched every day, YouTube is an ideal place to build your presence. Do you already have a YouTube marketing strategy? If not, these stats and insights might help to guide your decision on whether its a good fit fo...

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Social Impact on Google and SEO SOCIAL IMPACT ON GOOGLE AND SEO

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Jun 15, 2019

Social content matters because it is crawlable web content on an authoritative domain that can appear alongside your site content in the SERPs, especially on branded queries. But the social web is a separate environment that Google has decided not to...

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The 5 Step Approach to Successful Email Marketing THE 5 STEP APPROACH TO SUCCESSFUL EMAIL MARKETING

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Jun 15, 2019

Businesses that do the following five things have great success with email marketing and use their time most efficiently. Most people start email marketing with the right goals in mind. They want to increase revenue, attract new customers, and streng...

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How To Repurpose Your Blog Content For Social Media HOW TO REPURPOSE YOUR BLOG CONTENT FOR SOCIAL MEDIA

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Jun 15, 2019

How To Repurpose Your Blog Content For Social Media Creating social media content is hard, right? What are people going to like? What do they want to see? Well, it doesn't have to be.

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2019 State of Branding 2019 STATE OF BRANDING

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Jun 14, 2019

A warm welcome to Bynder and OnBrand’s State of Branding Report 2019; packed with expert insights to help marketers tackle the year ahead with perspective and confidence. With the help of independent research firm Survata, we got inside the hea...

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5 Key Reasons to Incorporate Video into Your Digital Marketing Mix 5 KEY REASONS TO INCORPORATE VIDEO INTO YOUR DIGITAL MARKETING MIX

infographic

Jun 14, 2019

If you're a regular SMT reader, you've no doubt already got the gist that video should be a key consideration for all digital marketers. Furthering these insights, Infographic Design Team have put together this new listing of video marketing ...

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Facebook Outlines Framing and Presentation Tips for Vertical Video FACEBOOK OUTLINES FRAMING AND PRESENTATION TIPS FOR VERTICAL VIDEO

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Jun 14, 2019

As part of a recent Facebook Business webinar, Facebook's creative team outlined a range of key tips on framing, composition and editing, in order to maximize the performance of your Facebook content. Within this, Facebook provided the below info...

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How to Bring Traffic on Your Website Through Digital Marketing HOW TO BRING TRAFFIC ON YOUR WEBSITE THROUGH DIGITAL MARKETING

blog article

Jun 14, 2019

Finding new approaches to make bigger website traffic is essential for any business. In order for your business to grow, you want to consistently bring new possible customers to your site. But developing techniques to carry out this purpose is no lon...

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Is your social media marketing working? IS YOUR SOCIAL MEDIA MARKETING WORKING?

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Jun 13, 2019

Are you an entrepreneur or marketer struggling to build an online audience for your brand? Have you tried social media and just haven’t been able to get traction with it? Or have you built an online presence but can’t quantify the investm...

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Digital Marketing Strategy And Advice DIGITAL MARKETING STRATEGY AND ADVICE

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Jun 13, 2019

What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can ...

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Facebook Announces New Tools for Watch, Updated Usage Stats FACEBOOK ANNOUNCES NEW TOOLS FOR WATCH, UPDATED USAGE STATS

infographic

Jun 13, 2019

I'm not sure these numbers are as impressive as Facebook is framing them to be. To mark the almost first birthday of the global rollout of its long-form video Watch platform Watch was actually initially launched to US users back in August 2017 Fa...

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The 5-Step SEO THE 5-STEP SEO 'SKYSCRAPER' TECHNIQUE TO STEAL YOUR COMPETITORS

infographic

Jun 13, 2019

Are you looking for ways to improve your SEO? Do you want to steal your competitor’s links and take away their rankings? Connex Digital share their 5-step 'skyscraper' technique in this infographic.

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Why Digital Marketing Is the future? WHY DIGITAL MARKETING IS THE FUTURE?

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Jun 13, 2019

You must have heard multiple entrepreneurs and success coaches repeat the same mantra over and over, digital marketing is here, digital marketing is the future, digital marketing is the real marketing in 2019 and onwards.

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Social Media Marketing Specialist SOCIAL MEDIA MARKETING SPECIALIST

video

Jun 13, 2019

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both pr...

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20 Influencer Marketing Trends and Stats for 2019 20 INFLUENCER MARKETING TRENDS AND STATS FOR 2019

infographic

Jun 12, 2019

Are you considering investing in influencer marketing this year? Need to brush up on your background knowledge before working with your first influencer? The below infographic from Visme provides some key insights into the state of influencer marketi...

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How to get twitter followers facebook likes instagram followers free 2019 HOW TO GET TWITTER FOLLOWERS FACEBOOK LIKES INSTAGRAM FOLLOWERS FREE 2019

video

Jun 12, 2019

In this video I will show you how to gain more twitter followers free in 2019.  This is the really cool easiest way to gain twitter followers. You can use to increase your Twitter follower base.  Using Twitter hashtag is the another easiest...

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Software Management Social Media Marketing FB, IG, Twitter SOFTWARE MANAGEMENT SOCIAL MEDIA MARKETING FB, IG, TWITTER

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Jun 10, 2019

Software Management Social Media Marketing Berbasis Web

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8 Tips for Creating High-Performing Emails 8 TIPS FOR CREATING HIGH-PERFORMING EMAILS

blog article

Jun 10, 2019

According to research, email offers the largest Return on Investment (ROI) for more than 59% of marketers. At the same time, studies indicate that more and more consumers are using email on a regular basis, with more than half the world’s popul...

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6 Ways Our Digital Marketers Can Drive Your Growth 6 WAYS OUR DIGITAL MARKETERS CAN DRIVE YOUR GROWTH

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Jun 10, 2019

Digital marketing is essential for business growth, we all know that, but developing the expertise and having the time to consistently implement it is a challenge. Especially, when you should be focusing your time and energy on your clients.

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The 55 Best Free SEO Tools For Every Task THE 55 BEST FREE SEO TOOLS FOR EVERY TASK

blog article

Jun 10, 2019

At Moz, we know the value of premium SEO tools we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.But for 70 percent of other tasks, a free ...

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Top Digital Marketing Company TOP DIGITAL MARKETING COMPANY

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Jun 09, 2019

Our designers are always concentrating on creative ideas and result driven web solutions

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Facebook Shares Key Ad Tips in New Mobile-First Creative Checklist. FACEBOOK SHARES KEY AD TIPS IN NEW MOBILE-FIRST CREATIVE CHECKLIST.

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Jun 09, 2019

Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your u...

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Top 100 Digital Agencies 2019: Submissions now open! TOP 100 DIGITAL AGENCIES 2019: SUBMISSIONS NOW OPEN!

blog article

Jun 07, 2019

If youre not familiar with our annual Top 100, its a report in its 17th year and one thats been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.Each year we list the T...

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Instagram Stories vs. Instagram Feed INSTAGRAM STORIES VS. INSTAGRAM FEED

infographic

Jun 06, 2019

Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interests. But there is a key challenge in modern Instagram publishing  with the subsequent rise o...

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Your Social Media Governance Team YOUR SOCIAL MEDIA GOVERNANCE TEAM

whitepaper

Jun 05, 2019

Social media governance has become an ewfocus for the social enterprise.This governance practice is all about managing risks to the corporation that a rise from social media and maintaining a strong brand reputation across the social networks.The ris...

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Brand Management. BRAND MANAGEMENT.

whitepaper

Jun 05, 2019

Since our establishment in 1998, we have in our relations with our customers and marketing trends acquired substantial experience and know-how within the topic of Marketingand Brand Management. This paper is based on long-time operations within the f...

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How to Guard Your Google Business Profile from Becoming a Running Joke HOW TO GUARD YOUR GOOGLE BUSINESS PROFILE FROM BECOMING A RUNNING JOKE

blog article

Jun 05, 2019

But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product polici...

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Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads INSTAGRAM WILL NOW ENABLE ADVERTISERS TO BOOST BRANDED CONTENT PARTNERSHIPS AS ADS

blog article

Jun 05, 2019

Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships.

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5 data backed social media trends of 2019 5 DATA BACKED SOCIAL MEDIA TRENDS OF 2019

infographic

Jun 04, 2019

Every aspect of digital marketing requires you to be constantly up to date. Social media marketing is not an exception. Actually, scratch that social media marketing is the very segment where you have to be the definition of trendy.To know what&rsquo...

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Amazon Advertising: The Amazon Brand Store AMAZON ADVERTISING: THE AMAZON BRAND STORE

blog article

Jun 04, 2019

First, we broke down the advertising essentials for a well-run Amazon account. Then we took an in-depth look at how you can make the most of new bidding tools and features to improve campaigns.There’s another prominent piece of the Amazon Adver...

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3 of the Most Common LinkedIn Marketing Mistakes - and How to Fix Them 3 OF THE MOST COMMON LINKEDIN MARKETING MISTAKES - AND HOW TO FIX THEM

blog article

Jun 04, 2019

Are you making these three common mistakes with your LinkedIn content? You "hijack" your own post. You post on LinkedIn only to promote your self-interest. You don't have a LinkedIn content strategy . I'm seeing so many of these kin...

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10 Amazing Tips to Write Better Mobile PPC Ads 10 AMAZING TIPS TO WRITE BETTER MOBILE PPC ADS

blog article

Jun 04, 2019

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensu...

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Content Marketing / Social Media CONTENT MARKETING / SOCIAL MEDIA

video

Jun 03, 2019

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience onlineIt is often used by businesses.

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Importance of communication in marketing teams IMPORTANCE OF COMMUNICATION IN MARKETING TEAMS

video

Jun 03, 2019

Whether with your own team or with your target audience, good communication is crucial to marketing. You need this for your team! Deepen your knowledge:

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50 Types of Social Media Posts to Keep Your Followers Interested 50 TYPES OF SOCIAL MEDIA POSTS TO KEEP YOUR FOLLOWERS INTERESTED

infographic

Jun 03, 2019

Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested? Digital strategist and advisor Angie Gensler shares some of her top social media post id...

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5 Techniques to Promote Your Content 5 TECHNIQUES TO PROMOTE YOUR CONTENT

video

Jun 03, 2019

5 Techniques to Promote Your Content When You Don’t Have Any Money You know you need more traffic to your blog post but you don't have the money to spend to get those eyeballs. What should you do?

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5 Trends to Know in SEO & Content Marketing 5 TRENDS TO KNOW IN SEO & CONTENT MARKETING

blog article

Jun 03, 2019

More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.These are the five content marketing and SEO trends you need to know.We’re seeing brands leave superficia...

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The World’s Simplest Brands THE WORLD’S SIMPLEST BRANDS

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Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simp...

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Branding Your Business Through Digital Marketing BRANDING YOUR BUSINESS THROUGH DIGITAL MARKETING

blog article

Jun 02, 2019

Branding is very important for any business to get success in this competitive market whether through traditional marketing or digital marketing. Traditional marketing means a company’s promotion through a banner ad, brochures, templates, TV ad...

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5 of the Best Social Media Lead Gen Techniques 5 OF THE BEST SOCIAL MEDIA LEAD GEN TECHNIQUES

blog article

Jun 02, 2019

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social    platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics f...

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Social Media Marketing the Art of Conversational Sales SOCIAL MEDIA MARKETING THE ART OF CONVERSATIONAL SALES

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Jun 01, 2019

Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media M...

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The Digital Marketing Guide for Consumer Goods Brands THE DIGITAL MARKETING GUIDE FOR CONSUMER GOODS BRANDS

whitepaper

May 31, 2019

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away,...

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11 On-Site SEO Issues and Errors You Must Avoid in 2019 11 ON-SITE SEO ISSUES AND ERRORS YOU MUST AVOID IN 2019

infographic

May 31, 2019

Are you looking to improve the search engine rankings of your web pages? A key element holding your performance back could be on-site SEO issues, which can easily be improved - if you know what you're looking for. The team from SEMrush share a li...

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019 CHANNELADVISOR PULSE E-COMMERCE NEWSLETTER | MAY 2019

blog article

May 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. The goal? Improve the consumer experience. The Google Express...

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21 Rules of Content Marketing that You Can 21 RULES OF CONTENT MARKETING THAT YOU CAN'T AFFORD TO BREAK

infographic

May 30, 2019

Are you new to the world of content marketing? Want to know the content marketing rules your business should abide by? The team from KAYAK Online Marketing share their content marketing rules in this infographic.

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Why Email Campaigns Are Important WHY EMAIL CAMPAIGNS ARE IMPORTANT

video

May 30, 2019

Learn why it's important to keep up with your contact database at least once per month using email campaigns to deliver value with Robert Greenstreet of Scott Le Roy Marketing

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Digital marketing, blogging and advertising to related tools DIGITAL MARKETING, BLOGGING AND ADVERTISING TO RELATED TOOLS

video

May 30, 2019

Digital marketing, blogging and advertising to related tools by images slideshow video, social media marketing.

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How to Choose the Right Facebook Ad Objective for Your Goals HOW TO CHOOSE THE RIGHT FACEBOOK AD OBJECTIVE FOR YOUR GOALS

blog article

May 30, 2019

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting co...

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Is Google IS GOOGLE'S REDESIGN GOOD FOR ADS OR BRANDS?

blog article

May 30, 2019

At the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolde...

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15 Incredible Tools You Never Thought You Needed 15 INCREDIBLE TOOLS YOU NEVER THOUGHT YOU NEEDED

blog article

May 30, 2019

There are so many tools at a marketer's disposal these days.You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more.But with so many options, it can get a little ove...

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8 Video SEO Tricks to Get More Views on YouTube 8 VIDEO SEO TRICKS TO GET MORE VIEWS ON YOUTUBE

blog article

May 29, 2019

Want more video views? It'll take more than just producing and editing your video. In this guide, we’ll share 8 video SEO tricks to get more views on YouTube. Video is now the preferred type of content by business owners and marketers alike...

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How content marketing builds trust and brand loyalty HOW CONTENT MARKETING BUILDS TRUST AND BRAND LOYALTY

infographic

May 29, 2019

What is your most important marketing channel? Communicators report that owned media and social shared content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and pu...

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Introduction to Content Marketing INTRODUCTION TO CONTENT MARKETING

whitepaper

May 29, 2019

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and help...

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The Complete Facebook Image Sizes and Dimensions Cheat Sheet THE COMPLETE FACEBOOK IMAGE SIZES AND DIMENSIONS CHEAT SHEET

infographic

May 29, 2019

With so much competition for attention in social media feeds, you need to ensure that you're doing all you can to make your presence stand out, and grab attention. One key way to do that is by adhering to the latest image guidelines and requireme...

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3rd Parties, Influencers, and Social Media Marketing 3RD PARTIES, INFLUENCERS, AND SOCIAL MEDIA MARKETING

video

May 29, 2019

Do you want your target audience to know how awesome your brand is? Of course you do. Every brand wants that. One of the secrets to getting that done is to get third parties involved in your marketing efforts.

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LinkedIn acquires customer AI platform Drawbridge LINKEDIN ACQUIRES CUSTOMER AI PLATFORM DRAWBRIDGE

blog article

May 29, 2019

LinkedIn has acquired Drawbridge, a company which helps companies better understand their customers using AI and machine learning (ML), for an undisclosed amount. The professional networking firm revealed it had purchased Drawbridge in a blogpost whi...

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Social Media to Grow Your Business SOCIAL MEDIA TO GROW YOUR BUSINESS

blog article

May 28, 2019

Our team noticed that during each week’s Twitter SEMrushChat, our participants offer a lot of valuable tips and insights. We thought we should share them with our blogging community, so each week, you can gain some great advice from marketers l...

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How to scale social media across Europe for brand growth HOW TO SCALE SOCIAL MEDIA ACROSS EUROPE FOR BRAND GROWTH

blog article

May 28, 2019

Growth is a scary word, right? It’s on every digital marketing managers’ KPIs but once it’s set, there’s no going back; you either succeed or fail to hit it. Scaling social media should be a top priority for any digital market...

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Five new Google features that will change the digital marketing landscape FIVE NEW GOOGLE FEATURES THAT WILL CHANGE THE DIGITAL MARKETING LANDSCAPE

blog article

May 28, 2019

Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.Over the course of the conference, Google announced several...

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Content Marketing By Advika Media Kreasi CONTENT MARKETING BY ADVIKA MEDIA KREASI

video

May 27, 2019

Apa sih content marketing itu? Kenapa content marketing merupakan salah satu andalan digital marketers saat ini? Apa saja kriteria content yang baik?

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Social Media Marketing - Knowing How to Target the Right Channels SOCIAL MEDIA MARKETING - KNOWING HOW TO TARGET THE RIGHT CHANNELS

video

May 27, 2019

A strong social media campaign is often a vital piece of the digital marketing pie, and with so many people now engaging with Facebook, Instagram and all the rest, it's something no business can afford to ignore.

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Digital Marketing through Data Analytics DIGITAL MARKETING THROUGH DATA ANALYTICS

blog article

May 27, 2019

The most important and critical success factor of any business of today is Data. Social media sites, IoT devices, financial institutions and retail shops are working as data generation factories. The data generated by these factories is used for cros...

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B2B MARKETING AUTOMATION PLATFORMS B2B MARKETING AUTOMATION PLATFORMS

whitepaper

May 26, 2019

Marketing technology continues to be a priority investment for businesses across the board, driven by increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the cus...

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The 2019 State of Content Marketing THE 2019 STATE OF CONTENT MARKETING

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May 26, 2019

Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their recent survey in this infographic.

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5 Reasons to Study Diploma of Social Media Marketing 5 REASONS TO STUDY DIPLOMA OF SOCIAL MEDIA MARKETING

video

May 24, 2019

he demand for digital marketing professionals will only improve in the foreseeable future. And while anybody can use Facebook, Twitter or Instagram, not everyone can call themselves a certified digital marketing expert.

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13 Social Media Do 13 SOCIAL MEDIA DO'S AND DON'TS FOR A SUCCESSFUL ONLINE MARKETING STRATEGY

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May 24, 2019

Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance? The team from Web Strategy Plus share their key social media marketing ti...

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How Often Should I Be Launching Digital Campaigns? HOW OFTEN SHOULD I BE LAUNCHING DIGITAL CAMPAIGNS?

blog article

May 24, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we reach out? And in what format? On what channel? With what spend? But time and ...

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Drive Brand Growth with Amazon Sponsored Brands Through the ChannelAdvisor Platform DRIVE BRAND GROWTH WITH AMAZON SPONSORED BRANDS THROUGH THE CHANNELADVISOR PLATFORM

blog article

May 23, 2019

ChannelAdvisor is excited to announce that we now support Sponsored Brands campaign creation and management using the Amazon Advertising API. This functionality will be available to all sellers and vendors.Sponsored Brands (formerly Headline Search A...

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How to Start A Digital Marketing Agency As a Beginner in 2019 HOW TO START A DIGITAL MARKETING AGENCY AS A BEGINNER IN 2019

video

May 23, 2019

How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month) // You see people like me doing consulting services and making money from it. Would you like to learn how you can do the same thing?

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10 Leading Fashion Brands Rocking it on Instagram 10 LEADING FASHION BRANDS ROCKING IT ON INSTAGRAM

infographic

May 23, 2019

Finding a new catwalk, fashion brands are strutting their stuff on Instagram with gusto.
The Talkwalker team recently scrutinized 27 luxury brands, and compared their various Instagram marketing strategies.If your brand is 'Instagrammable&...

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Herramienta de email marketing gratis HERRAMIENTA DE EMAIL MARKETING GRATIS

video

May 23, 2019

One of the ways to improve the performance of our digital marketing actions is to reduce costs, right? However, is everything that is advertised as free for free? The vast majority of digital marketing tools that advertise free accounts, include some...

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A GUIDE TO OUTSOURCING SEO A GUIDE TO OUTSOURCING SEO

whitepaper

May 22, 2019

Search Engine Optimization is the process of improving a website’s online presence. That means
when someone searches for a dentist in their area, the dental practice that comes up first in the
search results has performed the best...

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Is Branded Content the Same as Influencer Marketing? IS BRANDED CONTENT THE SAME AS INFLUENCER MARKETING?

video

May 22, 2019

Is Branded Content the Same as Influencer Marketing? What is their difference? Find out the answer from Karl Mak and Audrey Ling in this video!

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Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? SHOULD YOU PARTNER WITH INSTAGRAM OR YOUTUBE INFLUENCERS TO PROMOTE YOUR BRAND?

infographic

May 22, 2019

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.Both platforms offer major potential. There are various ways you can leverage Instagram, including posts, Stories, live videos, ev...

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Social Media Basics: The Correct Image Sizes, Dimensions and File Types to Use SOCIAL MEDIA BASICS: THE CORRECT IMAGE SIZES, DIMENSIONS AND FILE TYPES TO USE

infographic

May 22, 2019

Are you looking for ways to optimize your social media presence? Want to know the correct image sizes and dimensions you should use?The team from Statusbrew share their guide to social media images in this infographic.They provide an essential overvi...

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The Influencer Marketing Statistics You Need to Know THE INFLUENCER MARKETING STATISTICS YOU NEED TO KNOW

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May 22, 2019

As influencer marketing evolves, it seems that there's a new survey or report released every other week, highlighting the various best practices to locate, reach out and connect with relevant digital identities  and why you need to do so. It...

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The future of digital marketing? THE FUTURE OF DIGITAL MARKETING?

video

May 22, 2019

Interview focusing on 1 minute videos and dollar a day marketing

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Digital Marketing Solutions That Makes Your Business Better DIGITAL MARKETING SOLUTIONS THAT MAKES YOUR BUSINESS BETTER

video

May 22, 2019

Best digital marketing agency in the world. We offer a wide spectrum of digital marketing solutions which helps to enhance the business growth.

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6 tips to spruce up your online content 6 TIPS TO SPRUCE UP YOUR ONLINE CONTENT

blog article

May 22, 2019

It’s never a bad time to give your content a good scrub, shine and polish. Once a year at least block off a chunk of time to clean up your social media profiles, websites and blogs. As you remove clutter and sweep out dusty, musty, cobwebbed co...

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How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships HOW TO INTERTWINE ONLINE & OFFLINE TACTICS TO CULTIVATE B2B INFLUENCER RELATIONSHIPS

blog article

May 22, 2019

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relation...

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Massive Instagram influencer leak puts marketers in a bind MASSIVE INSTAGRAM INFLUENCER LEAK PUTS MARKETERS IN A BIND

blog article

May 22, 2019

Data security is a massive concern for marketers, regardless of what industry or segment they serve.
As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, re...

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How Retailers Can Leverage Loyalty Program Data To Create Exceptional Customer Experiences HOW RETAILERS CAN LEVERAGE LOYALTY PROGRAM DATA TO CREATE EXCEPTIONAL CUSTOMER EXPERIENCES

whitepaper

May 22, 2019

Loyalty programs are a powerful driver in brand selection: CrowdTwist research finds that 63% of consumers could be persuaded to shop with a brand because they have a loyalty program. Brands with omnichannel loyalty programs truly are able to set the...

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The Ultimate Guide to Snapchat Marketing in 2019 THE ULTIMATE GUIDE TO SNAPCHAT MARKETING IN 2019

blog article

May 21, 2019

Did you ever give Snapchat Marketing a try? There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list.Though the interface can be a little ...

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18 Magical Marketing Words and Phrases for an Irresistible Online Strategy 18 MAGICAL MARKETING WORDS AND PHRASES FOR AN IRRESISTIBLE ONLINE STRATEGY

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May 21, 2019

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important - but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience respons...

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40+ Stats Which Underline the Growth and Importance of Video Content 40+ STATS WHICH UNDERLINE THE GROWTH AND IMPORTANCE OF VIDEO CONTENT

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May 21, 2019

As you've no doubt read, video is currently the best performing digital content type, on pretty much every social and digital platform.Video drives more consumer response, guides purchase behavior, and can more effectively stop your audience from...

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Social Media and its Impacts on Democracy SOCIAL MEDIA AND ITS IMPACTS ON DEMOCRACY

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May 21, 2019

It's both impossible to deny, and impossible to measure, the impact that social media platforms are now having on our democratic process.With an increasing number of people now getting at least some of their daily news and information online, the...

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Why algorithm changes don’t have to spell doom for your brand WHY ALGORITHM CHANGES DON’T HAVE TO SPELL DOOM FOR YOUR BRAND

blog article

May 21, 2019

The way audiences see posts, videos and campaigns on Facebook has changed dramatically, striking fear into the hearts of communicators. Thankfully, the principles that make an audience care about your content are still the same.Discover how to craft ...

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Engaging in Conversations Rather Than Disseminating Information ENGAGING IN CONVERSATIONS RATHER THAN DISSEMINATING INFORMATION

blog article

May 21, 2019

What does effective marketing engagement look like?In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a c...

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7 Proven SEO Reporting Best Practices That Boost Client Retention 7 PROVEN SEO REPORTING BEST PRACTICES THAT BOOST CLIENT RETENTION

blog article

May 21, 2019

If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.Adding to the frustrat...

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segm...

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Finding A Job You Love and Developing Your Personal Brand on LinkedIn FINDING A JOB YOU LOVE AND DEVELOPING YOUR PERSONAL BRAND ON LINKEDIN

video

May 20, 2019

97% of recruiters will look potential job candidates up on LinkedIn. Which means if you're looking for a job, ANY job, chances are that the person sitting on the opposite side of the table will have tried to look at your profile. However, many pe...

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Instagram Marketing Mastery 2019 INSTAGRAM MARKETING MASTERY 2019

video

May 20, 2019

Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers everyday! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase ...

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How to Best Use Facebook Stories on Your Business Page HOW TO BEST USE FACEBOOK STORIES ON YOUR BUSINESS PAGE

blog article

May 20, 2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is...

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Why study digital marketing at Oregon State University online WHY STUDY DIGITAL MARKETING AT OREGON STATE UNIVERSITY ONLINE

video

May 20, 2019

Become an expert digital marketer by learning from industry experts.

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media p...

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How PR pros can fight growing media relations difficulties HOW PR PROS CAN FIGHT GROWING MEDIA RELATIONS DIFFICULTIES

blog article

May 20, 2019

We solicited commentary around this question from PR professionals that took the survey to find out. Some of the written responses are what you might expectcomments like these:
“There are fewer reporters and getting their attention is ha...

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7 Top B2B Influencer Marketing Trends for 2020 7 TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

blog article

May 20, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.According to the World Federation of Advertisers, 65% of multinational brands will increase influe...

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How to sidestep 3 subtle yet crucial marketing blunders HOW TO SIDESTEP 3 SUBTLE YET CRUCIAL MARKETING BLUNDERS

blog article

May 20, 2019

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it.
Here are three common marketing automation mistakes, along with tips to avoid those costly blunders:1. Personalizing content based on ...

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7 Video Trends That Will Dominate in 2019 and Beyond 7 VIDEO TRENDS THAT WILL DOMINATE IN 2019 AND BEYOND

infographic

May 19, 2019

No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of video content should you be creating - and which ...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives....

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Marketing Your Brand With Facebook and Instagram MARKETING YOUR BRAND WITH FACEBOOK AND INSTAGRAM

video

May 18, 2019

Here's a quick tip on how to approach your advertising on social media for your brand, starting with Facebook and Instagram

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100+ Social Media Stats to Help You Choose the Right Platform for Your Business 100+ SOCIAL MEDIA STATS TO HELP YOU CHOOSE THE RIGHT PLATFORM FOR YOUR BUSINESS

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May 17, 2019

Are you trying to decide which social media platforms are right for your business? Want to know where to dedicate your social media marketing budget?The team from Sprout Social share the stats you need to know in this infographic. Based on Pew Resear...

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LinkedIn Publishes New Guide on What to Post on the Platform LINKEDIN PUBLISHES NEW GUIDE ON WHAT TO POST ON THE PLATFORM

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May 17, 2019

According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement - up 24% year-over-year - with more and more users coming to the platform to discover relevant content, and engage with colleagues and peers. Given that g...

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Marketers struggle to prove social media ROI MARKETERS STRUGGLE TO PROVE SOCIAL MEDIA ROI

blog article

May 17, 2019

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media...

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Why senior social media leaders should apply to this exclusive membership organization WHY SENIOR SOCIAL MEDIA LEADERS SHOULD APPLY TO THIS EXCLUSIVE MEMBERSHIP ORGANIZATION

blog article

May 17, 2019

As a social media leader, you know that the rules for online success are constantly changing.
If your team is struggling to get the training and resources you need to keep up, you’re not alone.
That’s why Ragan created the S...

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THE ART OF RECRUITMENT MARKETING IN AN AGE OF SCARCE TALENT THE ART OF RECRUITMENT MARKETING IN AN AGE OF SCARCE TALENT

whitepaper

May 17, 2019

The HR profession is slowly becoming more knowledgeable about recruitment marketing (RM), although even those with a clear understanding of it have a difficult time staying current in this fast-evolving area. RM consists of the various activities an ...

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Importance Of Email Marketing For Sales Growth IMPORTANCE OF EMAIL MARKETING FOR SALES GROWTH

video

May 16, 2019

The importance of Email Marketing will continue to rise each year as more small businesses reap higher ROI from email marketing.

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Types, Examples, & Use Cases for B2B Marketers TYPES, EXAMPLES, & USE CASES FOR B2B MARKETERS

blog article

May 16, 2019

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you...

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How to Create and Use UTM Tracking Codes in Google Analytics HOW TO CREATE AND USE UTM TRACKING CODES IN GOOGLE ANALYTICS

blog article

May 16, 2019

Being a marketing professional requires lots of precise measurement.You need to understand how well each marketing activity performs. Setting goals and binding your website to Google Analytics is a must. But simply having Google Analytics or Google A...

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Five Ways Social Media is Changing PR FIVE WAYS SOCIAL MEDIA IS CHANGING PR

blog article

May 16, 2019

Did you know that there are over 3.4 billion people active on social media around the world? That’s almost half of the global population!Social media has impacted nearly every industry but has had a profound influence on the media and public re...

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Chatbots are the Future of Digital Marketing CHATBOTS ARE THE FUTURE OF DIGITAL MARKETING

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May 16, 2019

Since 2014, people have been using chat apps more than they have social media tools. On Facebook Messenger alone, more than eight billion messages are sent around the world daily, and the Messenger marketing platform is responsible for millions of me...

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4 things your content must do in 2019 4 THINGS YOUR CONTENT MUST DO IN 2019

blog article

May 16, 2019

Your audience likely sees ads and product placements before they even get out of bed in the morning.How can you make them care about what your organization has to say?
The experts at the Brand Storytelling Conference at Disneyland, Sept 19&nda...

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How to use Google to craft great headlines HOW TO USE GOOGLE TO CRAFT GREAT HEADLINES

blog article

May 16, 2019

Even if you have the most ground-breaking news in the world thanks to our digitally charged society your content is a needle lost in a never-ending haystack.Whether you’re attempting to capture the attention of an assignment editor in a newsroo...

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Twitter has finally gone after anti-vaccine misinformation. But the results are inconsistent. TWITTER HAS FINALLY GONE AFTER ANTI-VACCINE MISINFORMATION. BUT THE RESULTS ARE INCONSISTENT.

blog article

May 16, 2019

Twitter goes after anti-vaxxersTwitter is trying a new tactic to head off misinformation about vaccines.This week, several media outlets reported on how the social media platform had started surfacing factual information about vaccines in search. As ...

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Research on email marketing attitude and behavior RESEARCH ON EMAIL MARKETING ATTITUDE AND BEHAVIOR

whitepaper

May 15, 2019

In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing. But as an email marketer, it is easy to sto...

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Facebook and Direct Mail Marketing Generate the Highest ROI FACEBOOK AND DIRECT MAIL MARKETING GENERATE THE HIGHEST ROI

video

May 15, 2019

According to the 2019 Small Business Marketing Survey (see below), direct mail and social media generate more sales and higher ROI than any other marketing channel. Only Taradel's platform lets you reach the same audience with both.

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10 digital marketing trends to follow in 2019 10 DIGITAL MARKETING TRENDS TO FOLLOW IN 2019

video

May 15, 2019

From online advertising innovation to social media, from programmatic to voice marketing, check what's going on in Digital Marketing

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Google rolls out new data-reliant targeted ads that will be more prominent GOOGLE ROLLS OUT NEW DATA-RELIANT TARGETED ADS THAT WILL BE MORE PROMINENT

video

May 15, 2019

Yahoo Finance's Dan Howley, Myles Udland, Aikiko Fujita andMelody Hahm discuss Google's new ad program.

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How brand managers can make an impact with contributed content HOW BRAND MANAGERS CAN MAKE AN IMPACT WITH CONTRIBUTED CONTENT

blog article

May 15, 2019

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only cost is placing and writing the piece.Yet, as publications shift to more of a paid m...

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Instagram Marketing Tutorials 1 INSTAGRAM MARKETING TUTORIALS 1

video

May 14, 2019

Marketing on Instagram can give you greater reach, it allows you to drive more traffic to your website and offers. It lets you increase interaction with your client base and build trust
along the way.

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What is PPC or Pay Per Click in Digital Marketing? WHAT IS PPC OR PAY PER CLICK IN DIGITAL MARKETING?

video

May 14, 2019

You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough com...

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The Most Effective Marketing Technologies THE MOST EFFECTIVE MARKETING TECHNOLOGIES

blog article

May 14, 2019

Among the various types of marketing technologies, automation/email/CRM products are the most effective, marketers say, according to recent research from Ascend2.
The report was based on data from a survey conducted in March 2019 among 245 mar...

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3 attendees share why you shouldn’t miss our summit at Microsoft HQ 3 ATTENDEES SHARE WHY YOU SHOULDN’T MISS OUR SUMMIT AT MICROSOFT HQ

blog article

May 14, 2019

A lot has changed in the communications world over the past decade.The demands on industry professionals are constantly growing but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t br...

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Why you should reduce your reliance on social media WHY YOU SHOULD REDUCE YOUR RELIANCE ON SOCIAL MEDIA

blog article

May 14, 2019

Is it time to stop searching for the perfect platform?
From time to time, an opinion piece will emerge confidently stating that hosting your content is a waste of time because  Instagram or Medium is where your audience is hanging out. Th...

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Social Media Marketing Services - Data Outsourcing India SOCIAL MEDIA MARKETING SERVICES - DATA OUTSOURCING INDIA

video

May 14, 2019

You can reach to the large number of audience and boost your brand value easily by spending less compared to other medium of online marketing. But you need an experienced partner like Data Outsourcing India who holds years of experience in the indust...

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TalkingSense Episode 1 TALKINGSENSE EPISODE 1

video

May 13, 2019

In this episode of TalkingSense we’re talking some sense with Craig Rosenberg, Chief Analyst and Co-founder of TOPO. We’ll go behind the scenes of the building of TOPO as well as get the CliffsNotes version of their recent ABM study.

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How To Price Social Media Marketing Services HOW TO PRICE SOCIAL MEDIA MARKETING SERVICES

video

May 13, 2019

In this video, I wanted to talk about how I price my Social Media Marketing Services.

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Introduction to Digital Marketing INTRODUCTION TO DIGITAL MARKETING

video

May 13, 2019

SEO, Social Media, Paid Advertising, Email Marketing along with Mobile Marketing and Web Analytics are the pillars while making an introduction to digital marketing. In this introduction to online marketing, we tried

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Why Digital Marketing | PGP in Strategic Digital Marketing WHY DIGITAL MARKETING | PGP IN STRATEGIC DIGITAL MARKETING

video

May 13, 2019

PG Program in Strategic Digital Marketing (PGP-SDM) in collaboration with Great Lakes Institute of Management. It is well suited for young graduates & mid-career professionals, who are looking to accelerate their career in the exciting world of D...

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We Only Need Great Content Marketing WE ONLY NEED GREAT CONTENT MARKETING

blog article

May 13, 2019

Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Conte...

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HOW TO CUSTOMIZE YOUR LINKEDIN PROFILE URL HOW TO CUSTOMIZE YOUR LINKEDIN PROFILE URL

video

May 13, 2019

Choosing Your Custom LinkedIn Public Profile URL (Web Address)
Use your personal name when creating your custom LinkedIn public profile URL. Use your business name when creating a custom LinkedIn URL for your business page.  A business pa...

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How to market an UNSEXY business using social media marketing HOW TO MARKET AN UNSEXY BUSINESS USING SOCIAL MEDIA MARKETING

video

May 13, 2019

Social media marketing can be intimidating if your business is considered an unsexy business. So in this video I go over some specific steps that you can take in order to use social media no matter how unsexy your business is!!

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Dark Money, Social Media Influence and Voting DARK MONEY, SOCIAL MEDIA INFLUENCE AND VOTING

blog article

May 13, 2019

I know this is a few weeks old now, but I think this is a must-watch video concerning the influence of media organisations and dark money on elections, notably (here) Brexit and the EU referendum and result, as well as the policies and negotiations e...

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Best Social Media Platforms for Real Estate Syndication BEST SOCIAL MEDIA PLATFORMS FOR REAL ESTATE SYNDICATION

video

May 13, 2019

The big 4 social media platforms are Facebook, LinkedIn, Instagram, and Twitter. These are the 4 most popular and best social media platforms for the real estate syndication space in 2019. Each platform has different features and functions, but one t...

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Social Media Trends for Digital Marketers SOCIAL MEDIA TRENDS FOR DIGITAL MARKETERS

video

May 13, 2019

Tim is a digital marketer and owner of TWH Media. Prior to owning his own business he was an early employee at both The LAD Bible and The Social Chain. I asked him what are some trends he's keeping an eye on in the digital marketing space right n...

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Module 3. Lesson 2. Social Media Audit MODULE 3. LESSON 2. SOCIAL MEDIA AUDIT

video

May 13, 2019

This curriculum is made up of the following lessons: 1. Why Social Media? 2. The Digital Marketing. Landscape. 3. Social Networks, Part 1. 4. .... audit of your existing client pages: is there a consistent branding scheme .... Create a custom report ...

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Why Brands are Turning to Spotify as the Next Big Social Platform WHY BRANDS ARE TURNING TO SPOTIFY AS THE NEXT BIG SOCIAL PLATFORM

blog article

May 13, 2019

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?We’d love to let you in on a secret one that’s flying under the radar. Spotify!We’ve spent time d...

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PR pros prioritizing owned and shared media PR PROS PRIORITIZING OWNED AND SHARED MEDIA

blog article

May 13, 2019

In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact. PR pros are anticipating “considerable” ch...

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How to Choose a Body Font to Match Your Brand HOW TO CHOOSE A BODY FONT TO MATCH YOUR BRAND

infographic

May 13, 2019

Choosing the right font for your marketing material is important for setting the right tone. You want your font to match the personality of your brand.In this infographic, Venngage shares the personalities of some of the most common fonts.

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A Guide to Winning Customer Hearts and Minds A GUIDE TO WINNING CUSTOMER HEARTS AND MINDS

whitepaper

May 13, 2019

Without a complete view of all customer data, you’ll never really know who they are or predict how they’ll respond to your content at any given time. This is essential if you want to upsell, cross sell and keep customers coming back for more. Genuine...

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Driving Customer Experiences with Impact DRIVING CUSTOMER EXPERIENCES WITH IMPACT

whitepaper

May 13, 2019

Sitecore and Salesforce: The perfect partnership Combining outstanding content with leading marketing channel tools will enable more targeted marketing campaigns — with the ability to personalize contact down to each individual, no matter what channe...

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Experience Commerce: A Strategic Guide for Executives EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES

whitepaper

May 13, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been ...

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How Does Brand Safety Impact Consumer Perception? HOW DOES BRAND SAFETY IMPACT CONSUMER PERCEPTION?

infographic

May 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed or how it has not. That ...

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The Videos Your Customers Want to See on Social Media THE VIDEOS YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA

infographic

May 12, 2019

Across various social platforms, video is consumers’ 1 favorite type of content. And, with good reason. When done right, video marketing can increase sales, reach new customers, and boost brand recognition and visibility. But, sharing the same ...

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How to Create a Buyer Persona for Your Business HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS

infographic

May 10, 2019

The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of devel...

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How to Write Powerful Headlines for Your Online Content HOW TO WRITE POWERFUL HEADLINES FOR YOUR ONLINE CONTENT

infographic

May 10, 2019

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.”He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research en...

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 Trends in Personalization report A study of businesses’ ability to offer tailored omnichannel experiences TRENDS IN PERSONALIZATION REPORT A STUDY OF BUSINESSES’ ABILITY TO OFFER TAILORED OMNICHANNEL EXPERIENCES

whitepaper

May 10, 2019

Marketing leaders from across the globe have given us their views on personalization – and they didn’t disappoint. With opinions gathered from five different regions and over 15 different sectors, we gained deep insight into brands’ ability to offer ...

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A guide to winning customer hearts and minds A GUIDE TO WINNING CUSTOMER HEARTS AND MINDS

whitepaper

May 10, 2019

How do you make it happen? The right content, delivered in the right context to each individual customer, is what drives Experience Commerce. And this is an art form. But it’s now within easy reach for virtually every business. Here are three qualiti...

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Driving customer experiences with impact DRIVING CUSTOMER EXPERIENCES WITH IMPACT

whitepaper

May 10, 2019

Why it’s such a game-changer With Sitecore and Salesforce, you don’t merely see what customers have done before, you can forecast what they’re likely to want next. The guesswork is over. Marketers know exactly who to reach — and what to give them. Yo...

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Experience Commerce: A Strategic Guide for Executives EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES

whitepaper

May 10, 2019

How to achieve greater ROI, competitive advantage, and win customers for life? Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been...

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10 Personalisation Tactics 10 PERSONALISATION TACTICS

whitepaper

May 10, 2019

Think personalisation is beyond your reach? Think again. The key is to simply get started. To help you succeed, the Sitecore Business Optimisation Strategies team has outlined ten examples of low-hanging fruit for personalisation with the Sitecore® E...

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 The Business Case for Digital Investment THE BUSINESS CASE FOR DIGITAL INVESTMENT

whitepaper

May 10, 2019

This report looks at the extent to which companies are objectively assessing the potential impact of marketing and customer experience (CX) technology in terms of both increased revenues and reduced costs. Almost half of companies are failing to take...

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 Path to Personalization: The 9 keys to driving stronger relationships—one customer at a time PATH TO PERSONALIZATION: THE 9 KEYS TO DRIVING STRONGER RELATIONSHIPS—ONE CUSTOMER AT A TIME

whitepaper

May 10, 2019

While 1-to-1 personalization is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around. To help you discern the path, we created a...

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Marketing Specialist PPC, SEO MARKETING SPECIALIST PPC, SEO

video

May 09, 2019

Our team is looking for a Marketing Specialist (PPC, SEO) who has a good ability to work independently and is eager to learn new things to help take Zima Media to the next level

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The Benefits of Facebook Lead Ads, How Do They Work and How to Set Them THE BENEFITS OF FACEBOOK LEAD ADS, HOW DO THEY WORK AND HOW TO SET THEM

blog article

May 09, 2019

Facebook, as an advertising platform, enables you to reach almost any audience at different stages of the sales funnel. At the same time, its users have a high level of credibility, because Facebook strictly monitors the quality of advertising materi...

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Results-Driven Social Media Advertising Specialists RESULTS-DRIVEN SOCIAL MEDIA ADVERTISING SPECIALISTS

video

May 09, 2019

1 Service For Up-To-Date Social Media Ad Growth Hacks And Strategies Across Facebook, Instagram, Messenger, Whatsapp, Youtube, LinkedIn, Twitter & Snapchat

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Why You Should Be Using Google WHY YOU SHOULD BE USING GOOGLE'S LOCAL SERVICES ADS

video

May 09, 2019

Jacob explains Google's unique Local Services Ads and how they could be the perfect marketing solution for your business. Learn more about how you can take advantage of this digital marketing platfor.

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Big Tips - 5 Tips for the Perfect Marketing Video BIG TIPS - 5 TIPS FOR THE PERFECT MARKETING VIDEO

video

May 09, 2019

Here's our guide to creating the perfect online marketing video. Part of the Small Films, Big Tips series. Tell a story of your brand, business or activity, keep it short and make it have a strong message, use graphics to entice people and commun...

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