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A guide to winning customer hearts and minds
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How do you make it happen?
The right content, delivered in the right context to each individual customer, is what drives Experience Commerce. And this is an art form. But it’s now within easy reach for virtually every business. Here are three qualities that are critical to success when selecting an Experience Commerce platform.
Knowing what’s on people’s minds in the moment
Behavioral profiling leverages the real-time behavior of your visitors to deliver relevant content right away at an individual level. For example, if a visitor looks at three different web pages related to safety information on children’s toys, your platform should present additional content on how to prevent toy-related accidents.
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