Title: Exposing the New Science of Sales

Date: Tuesday, November 13, 2018

Time: 09:00 AM Pacific Standard Time

Duration: 1 hour

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Historically, sales has long been considered more of an “art” than a “science”. But new technologies are making it much easier for sales operations to break free of that mindset and become more efficient, analytical and data-driven.

As the Editor in Chief of the SellingBrew Playbook, Rafe VanDenBerg has unique insight into what leading sales operations are doing differently to drive more profitable growth. In this informative webinar hosted by CallidusCloud, Rafe will share his team's latest research and perspectives on how the combination of data-science and technology are transforming the "art" of sales. In this session, you'll learn about:

Overcoming the unfounded fears and common misunderstandings that keep far too many sales teams mired in the status quo.

  • How leading teams are using data and technology to reduce new-rep onboarding times and improve quota attainment rates.
  • Three dynamics in the software/technology space that have made "smart systems" accessible to even the smallest companies.
  • Opening the "black box" to understand how algorithms work to identify whitespace opportunities and retention risks.
Rafe VanDenBerg
Editor in Chief at MindBrew

Rafe VanDenBerg is editor-in-chief of the SellingBrew Playbook and a veteran of B2B sales, marketing, and pricing. With over 20 years of experience, he’s been a practitioner for Fortune 500 manufacturers and distributors, a successful independent consultant and author, as well as a technology innovator.

Over the decades, Rafe has driven profitable growth for both new and well-established companies. He learned the power of how seemingly small improvements in just the right places can deliver substantial improvements. He, along with the research team at MindBrew, work to identify true root causes to expose and publish simple, pragmatic solutions that companies can implement with minimal disruption.

Matt McEnerney
Product Marketing - Sales Cloud

Matt McEnerney is a Product Marketing Manager at SAP Sales Cloud with over 10 years of experience in sales and marketing. Using an analytical approach to assess the direction of the market, he is responsible for guiding product positioning and messaging. Find him studying cloud formations, woodworking, or enjoying the outdoors in his free time.

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