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Webinars

Amplify Your ROI With Email & Social Media Marketing
AMPLIFY YOUR ROI WITH EMAIL & SOCIAL MEDIA MARKETING
May 29-29, 2019
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month there’s a lot t...

Email Marketing Automation at Every Level
EMAIL MARKETING AUTOMATION AT EVERY LEVEL
June 05-05, 2019
From welcome emails to a 36-point segmented email "journey" based on whether you're progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails. And yet 51% of marketers still aren't using ma...

The 2019 Intranet Webcast
THE 2019 INTRANET WEBCAST
June 11-11, 2019
Has your intranet seen better days? Discover how to send engagement and satisfaction skyrocketing during this exciting webcast. Our experts will show you how to think like a journalist to tell more compelling stories, gain a deeper understanding of the technology behind your intranet and put employe...

10 Social Media Strategies That Increase Engagement and Inspire Donors
10 SOCIAL MEDIA STRATEGIES THAT INCREASE ENGAGEMENT AND INSPIRE DONORS
June 11-11, 2019
For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofitss on social media. It also requires a commitment to a content strategy and increasingly a budget for social advertising. Wit...

5 Keys to Unlocking Facebook ROI
5 KEYS TO UNLOCKING FACEBOOK ROI
June 25-25, 2019
Facebook ads present the biggest untapped opportunity in digital marketing. To stay ahead of the competition, today’s brands are moving away from traditional advertising and towards affordable, efficient Facebook ads. Join Social Media Today, along with SOCi Chief Marketing Officer, Monica Ho,...

B2B Branding (B2B Marketing Series)
B2B BRANDING (B2B MARKETING SERIES)
July 08-08, 2019
B2B Branding Works - And Why It's More Important Than Ever. ... A strongbrand means the perception of reduced risk and makes doing business  whatever the business easier. As with B2C, buyers of B2B products value vendors' reputation because it makes the purchase decision safe

Internal Communications & Employee Engagement Summit at Facebook
INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT SUMMIT AT FACEBOOK
July 30-30, 2019
Outstanding communications can inspire your employees to do their best work and share it with the world. Held at Facebook’s HQ in Menlo Park, this conference will show the top practices, trends and technologies you can use to foster great workplace culture, boost pride and retention and encour...

Brand Journalism for the Influential Communicator
BRAND JOURNALISM FOR THE INFLUENTIAL COMMUNICATOR
September 12-12, 2019
Organizations are the new publishers. Communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases. Are you ready to become a brand journalist?...

CX and Demand Gen
CX AND DEMAND GEN
September 18-18, 2019
Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company's product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage e...

 Why Sell B2B?
WHY SELL B2B?
October 06-06, 2019
Is the first course in a new series titled 'B2B', and is an introduction to Business-to-Business (B2B) merchant processing and how it fits into the payment landscape. Takeaways on this course include:
- Real market data on volume and retention for B2B merchants
- Actual savings...

Content Marketing and ABM
CONTENT MARKETING AND ABM
October 19-19, 2019
ABM, which as we all know, stands for account-based marketing, isn’t a law and doesn’t have a hard deadline. But it’s a similarly vague and futuristic-feeling concept for many of us who cling to the hope that one day we’ll waltz into the office to discover that we’ve su...

Employee Communications (B2B Marketing Series)
EMPLOYEE COMMUNICATIONS (B2B MARKETING SERIES)
December 11-11, 2019
Communication is often defined as the sharing of information, feelings and ideas. In the business world, exchanging information is essential for your company's success, and there are many different avenues available to communicate with your employees and customers.

Online Marketing
ONLINE MARKETING
November 16-16, 2020
Helperful is a digital marketing agency located in Atlanta, GA. We help companies that sell products and services to nonprofit organizations improve their inbound lead generation, develop brand awareness in the nonprofit space, and increase their organic search engine rankings.

SPOTLIGHT

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month there’s a lot t