Is Your Website Selling As Much As It Can?

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A great user experience makes it easy for customers to interact with your site whether they are using a desktop computer or a mobile phone. But even today, many merchants struggle to deliver a usable mobile experience. According to user research, having to enlarge a mobile screen to touch a link or button is the most frustrating element of the mobile user experience, which suggests that many websites are not mobile-friendly.4 Other common issues include:

  • Small text and images
  • Limited functionality that requires mobile users to switch to desktop mode
  • Tiny forms
  • Insufficient product information


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