NEWS

   

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  • Google’s New Customizable Search Snippets Begin Rolling Out This Week

    Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: The new m...


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    https://www.searchenginejournal.com/googles-new-customizable-search-snippets-begin-rolling-out-this-week/330625/3/6352
  • Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

    According to Facebook, one option to consider is to add Stories placement to your Feed campaigns, as opposed to using each element - Stories and News Feed - independently, and for entirely separate ca...


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    https://www.socialmediatoday.com/news/facebook-publishes-new-data-on-the-effectiveness-of-combining-news-feed-and/565093/6353
  • The LinkedIn AI is Capable of Adding Description for The Photo Text

    As technology is developing, tech companies are now moving towards automation and adding AI for better response, assisting work and making everything rapid. Developers and technical scientists at Link...


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    https://www.digitalinformationworld.com/2019/10/the-linkedin-ai-is-capable-of-adding-description.html#6349
  • Google Ads Introduces 2 New Ways to Target Users in Google Search

    Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market...


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    https://www.searchenginejournal.com/google-ads-introduces-2-new-ways-to-target-users-in-google-search/330349/6351
  • Marketers prefer digital advertising instead of print media

    According to a recent study, advertising on social media platforms overtakes print media for the first time in global ad spending. According to the forecast by Zenithmedia, this year the advertising s...


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    https://www.digitalinformationworld.com/2019/10/study-marketers-prefer-digital-advertising-instead-of-print-media.html6339
  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn introduced a new “segment breakdown” feature to its forecasted results tab. Segment breakdown options include function, seniority, years of experience, company size, industry and ...


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    https://insights.digitalmediasolutions.com/analytics/linkedin-enhanced-targeting6340
  • Twitter is Using Your Phone Number for Ad Targeting

    Twitter has admitted to this, also stating that this only happened because of an error that ended up providing phone number data to companies that asked for specific marketing information. However, wh...


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    https://www.digitalinformationworld.com/2019/10/you-twitter-email-address-phone-number-may-have-inadvertently-been-used-for-advertising-purposes.html6336
  • Facebook Launches New Tools to Help With Holiday Marketing

    Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study, nearly half of US shoppers start shopping for the h...


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    https://www.searchenginejournal.com/facebook-launches-new-tools-to-help-with-holiday-marketing/329913/6337
  • Facebook Tests New Photo Layout Options for Multi-Image Posts

    Facebook is always experimenting with ways to make its visual elements more enticing, in order to drive higher engagement and keep people interested. For example, Facebook added colored backgrounds fo...


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    https://www.socialmediatoday.com/news/facebooks-testing-new-photo-layout-options-for-multi-image-posts/564685/6333

EVENTS

Conferences

Email Innovations Summit

EMAIL INNOVATIONS SUMMIT

October 16-17, 2019
Jump ahead of the pack at the most anticipated conference in the Email Marketing Industry. Developed in conjunction the membership of Only Influencers, email marketing’s most trusted and oldest community, the Email Innovations Summit is the conference that Email Marketers have been asking for....

SOCIAL MEDIA STRATEGIES SUMMIT: NEW YORK

SOCIAL MEDIA STRATEGIES SUMMIT: NEW YORK

October 15-17, 2019
Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step...

Email Innovations Summit: London

EMAIL INNOVATIONS SUMMIT: LONDON

October 16-17, 2019
The Email Innovations Summit is designed to make you the smartest person in the room. From the latest advancements in acquisition techniques to going beyond responsive design, the Innovations Summit will explore, educate, and discuss the cutting edge of email marketing trends. Educate yourself on th...

MarketingProfs B2B Marketing Forum 2019

MARKETINGPROFS B2B MARKETING FORUM 2019

October 16-18, 2019
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success.

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 26-27, 2019
Sponsored
The interplay of science and art within marketing is here to stay. Tech-savvy marketers around the world are putting the latest technology, automation and targeting tools to work in an efficient, customer centric way that drives the right business outcomes. Hot topics for 2019: Influencers’ va...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

SiriusDecisions Summit Europe

SIRIUSDECISIONS SUMMIT EUROPE

October 10-11, 2019
SiriusDecisions Summit Europe is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; Achieving High Performance by Aligning the B-to...

 

Webinars

OCT 19, 2019 | 3:00pm
CONTENT MARKETING AND ABM
ABM, which as we all know, stands for account-based marketing, isn’t a law and doesn’t have a hard deadline. But it’s a similarly vague and futuristic-feeling concept for many of us who cling to the hope that one day we’ll waltz into the office to discover that we&r...
OCT 21, 2019 | 4:00pm
THE KEY TO DRIVING REVENUE AND GROWTH--AUTOMATED INCENTIVE COMPENSATION
Inconsistencies in sales compensation planning not only creates errors, over/under payments and inaccuracies but also demotivates sales reps and creates a lack of trust within your organization.  Companies can move the needle, align their sales and finance teams, and create a win-win ...
OCT 23, 2019 | 10:00PM
THE TRUTH ABOUT PERSONALIZATION: USING A CDP TO PERSONALIZE MARKETING ON THE CHANNELS THAT REALLY MATTER
In this webinar, Tom Treanor from Arm Treasure Data shares the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform ...
OCT 23, 2019 | 11:30AM
HOW TO CREATE A FUTURE-PROOF SOCIAL MARKETING STRATEGY
Join our webinar to learn how the right digital foundation will create real connections with the people most important to your business, delivering a true omnichannel experience. Social media marketing goes beyond a single channel. So how do you connect multiple channels to effectively cre...
OCT 24, 2019 | 2:00PM
GET AHEAD: TOP TIPS FOR SUCCESSFUL DEMAND GENERATION
In order to stay ahead of the competition and meet revenue goals, successful demand generation marketers are always testing new channels and trying new approaches to establish relationships with their buyers. Often times, however, broken or flawed internal processes can be overlooked due t...
OCT 24, 2019 | 10:00PM
7 NEW TRENDS FOR BETTER EMAIL AND MOBILE MARKETING
Attend this webinar to learn: The surprising future of marketing in a post-GDPR world. Industry and geographic factors that influence message engagement. Key metrics for diagnosing design and copy shortcomings. Simple tips to improve unsubscribe and hard bounce rates. How to use data to ge...

3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar, we’ll ...
HOW TO MAKE CONTENT MARKETING MORE AGILE
Sponsored
As business leaders dictate more agile management practices, marketing departments are left struggling to figure out how to turn orders into real actions. Better utilization of content is an easy way to start implementing agile management practices and scale up marketing outputs. In this ...
VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaig...
MAXIMIZE YOUR SUPPLY CHAIN EFFECTIVENESS WITH SUPERIOR PLANNING AND ANALYTICS
Sponsored
With heightened volatility, uncertainty, and risk now part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objec...
ENDLESS AISLE: THE BUSINESS IMPERATIVE
Sponsored
Retailers are constantly under pressure to future-proof their omnichannel strategies to stay ahead of the competition. But often their existing supply chain can't cope with their customers' expectations for a seamless experience. Endless Aisle has been heralded as the answer to a successfu...
ACCELERATE SALES AND RENEWALS WITH SALESFORCE CPQ, DOCUSIGN, AND SPRINGCM
Sponsored
Manual processes. Slow turnaround times. And simple human errors. They’re all part of sales. But at renewal time, it seems like they take over! Watch this on-demand webinar to learn how you can maximize renewal sales with the combined power of Salesforce CPQ and the DocuSign System of Agre...

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correc...

This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers re...

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustra...

B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called F...

What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create an...