Build a Better Omnichannel Experience

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On average, B2B buyers interact with 7.9 touchpoints before making a purchase decision, and that includes mobile websites and apps.1 With the buyer’s journey extending across more channels, the experiences that you provide at every stage must be consistently branded, engaging, and easy to use. This is where a comprehensive omnichannel strategy comes into play.

What is omnichannel commerce? If you sell through marketplaces like Amazon or Alibaba or through stores, distributors, or resellers as well as through your own website and mobile apps, you are an omnichannel business. Omnichannel selling can be complicated. Customers’ buying experience can easily become fragmented and inconsistent — and when that happens, they’re hesitant to buy. To succeed, manufacturers must deliver what buyers are looking for: a fully integrated and seamless experience across all channels and devices.

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