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Digital Marketing Program FAQ

In today’s automotive shopping environment, a consistent Infiniti brand image and customer experience are critical to success at the OEM and retailer level. In the luxury segment, a standard digital brand platform across a network enables crucial data insight, advertising alignment and advertising efficiencies that Infiniti and our retailers can leverage to our advantage. The deployment of an authorized best-in-class digital program enables Infiniti to deploy a digital platform and data services for our retailers. Additional Infiniti goals with this new program are to: Streamline retailer online efforts with automated data services• Increase opportunities for retailers by focusing on improving key buying actions (i.e. Lead to• Visitor Ratio) Achieve brand consistency as Infiniti shoppers move between Tier 1 and Tier 3• Minimize website branding strikes for retailers, as today, this exceeds 60% of RAP (formerly• ICAP) infractions Provide concierge service levels for our retailers with both a single point of contact for your• website and digital strategy Deploy an expanded field of experts, allowing you more time with your Digital Marketing• Consultants Infiniti is committed to the success of this program and Infiniti is subsidizing program packages for retailers. In addition, Infiniti is funding Infiniti integrations and enhancements to create a comprehensive Infiniti digital platform. Q: Why did Infiniti select CDK as the single authorized provider? A: As our industry evolves along with the rest of the retail landscape, shoppers are demanding more out of the car buying process. Companies like Amazon and Netflix have used personalized shopping experiences for years to deliver great customer experiences while boosting sales. Actionable data and Audience Management from CDK allow us to do the same. Further, by choosing CDK to deploy the Infiniti Retailer Digital Marketing Program, Infiniti and our retailers will now have unprecedented insight into the shopping journey which will help us all make smarter, more effective advertising and business decisions.

Spotlight

The DB Agency

We are a full service, brand communication agency with one single aim: to deliver 'measurable results' that make a real difference to our clients' bottom line. We are qualified to develop, manage and integrate brand communication strategically, through all channels, digital being our favourite playground. We have on board some of the best talent that exists and seek everyday to engage with more. Our people believe that the best way to predict tomorrow is to invent it, hence we do it everyday. We give brands a home on all relevant platforms and offer an unforgettable experience to their target audiences. At DB, we pay extreme attention to detail, and that always makes our work stand out from the overcrowded marketplace. We believe, we are the 1st class Digital and Branding Agency.

OTHER WHITEPAPERS

Unlocking multi-channel marketing with RCS

whitePaper | June 10, 2022

Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits. This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers. Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.

Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.

The Post-Cookie Marketing Playbook

whitePaper | September 28, 2021

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world. Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.

Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

Growth Marketing Automation: The Next Wave

whitePaper | August 15, 2020

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

Digital Marketing Program FAQ