Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

Digital marketing,  Digital marketing Webinar, Digital marketing statistics, Digital marketing statistics Webinar, marketing. Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units are designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads — which include an interactive preview of the game without a user having to install — are for game advertisers. Why you should care: E-commerce and gaming advertisers running Moments campaigns on the Oaths Ad Platforms will want to take advantage of the new ad features. The Touchpoints ads, part of the Moments suite of e-commerce ad units, are designed to create more engagement with shoppers by letting users tap a pin within an ad to learn more about a product. Advertisers that have been given early access to the feature report a 23 percent lift in return on ad spend and a 35 percent increase in click-through-rates over standard native static ads. The Playable ads give gaming advertisers the ability to run “try-before-you-buy” ads, offering an interactive preview of a game before a user downloads it. Chartboost, an in-app monetization and mobile advertising platform, reports game developers saw conversion rates improve two to four-times with Playable ads compared to static full-screen interstitial ads. The two new ad features expand the Oath Ad Platforms’ Moments suite to six total ad types. Along with the Touchpoint and Playable ads, advertisers also have access to Carousel ads, Panorama ads, Dynamic Product Ads and Countdown ads. Verizon Media reports more than 800 Moments campaigns have been created since the launch of the platform last September.