Brands are more than just a logo and a tagline
The relationship between brand and consumer has been reshaped by social media.
The marketer's jobs used to be:
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Create ads to play on TV or on the radio at your audience
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Consumers would passively consume your ad
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They buy your offering
But now the conversation has changed. Marketers and consumers now have a one on-one line of communication. The power rests with the consumer. How do you entice them to choose your brand?
A powerful visual identity. Find out how to create and maintain one in this paper.