The Impact of Live Journalism on Media Revenue Strategy
Live journalism is not a new concept; it has been used for many years to report on events in real time. Today, however, purpose-built live story formats are also being used to cover breaking news on a broad range of major stories, from a war unfolding in Europe to a U.S. Supreme Court decision.
The speed of today’s news cycle underscores the value of, and need for, verified, consistent and reliable content. To provide this value, media organizations need to develop a revenue strategy that supports covering breaking events comprehensively—and responsibly—by investing in the resources that will grow their audiences.