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Rise Of the Customer Experience Executive
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As more and more products become Commoditised, the key brand differentiator is the customer experience. Given that, there’s a real need for companies to put forth an organised and aligned effort to focus, nay obsess, over customers and their experience. That focus does not happen on its own and requires a critical leadership role to drive and champion it throughout the organisation.
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What areas are you interested to transform (tick all that apply)?
Digitising Customer Communication
Omni-channel Capabilities
Customer Journey Mapping
Single Customer View
Mobile Applications
Uplift existing CCM capability
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