The Loyalty Divide: Operator and Consumer Perspectives Restaurants 2018

In today’s booming world of dining the competition for loyalty is fierce. In just one city block you might find half a dozen artisan coffee shops, independent diners and high-end restaurants all jostling for customers. Consequently it’s no surprise to find that customer loyalty programs sit at the heart of so many eateries’ business strategies.

Our research points to a big divide in perception between how well restaurateurs think they’re doing and what customers actually think. To illustrate the point social media influencers now have a greater effect on diners’ choices than the traditional loyalty tactics most businesses still rely on.

* Required

*Required

Yes, I subscribe to marketing communications from Oracle about its products, events and services.

Oracle is a global technology company who provides a range of services, including the “industry’s broadest and most integrated public cloud” which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle has more than 420,000 customers worldwide and are widely revered throughout the computing industry.

This is cohosted by ChannelReport and Oracle. Both companies will process your personal information. Each party will be responsible for managing their own use of your personal information.

By filling and submitting this form you understand and agree that Oracle processes your personal information in accordance with the Oracle Privacy Policy. Additional details regarding Oracle’s collection and use of your personal information, including information about access, retention, rectification, deletion, security, cross-border transfers and other topics, is available in the Oracle Privacy Policy.