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The right tool only works with the right approach. Marketing automation technology can help companies transform the way you connect with customers. But only when they have the strategies, processes, and team skills in place to make the technology work. Marketing automation is more than software. It’s strategy, will help them learn the following: Which questions to ask when building new processes for automation How a lack of content and leads puts the brakes on positive results What must-have skills your automation team members should possess