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More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual identity sets your brand apart from the competition. Consistently communicating your brand's character, Identity, and core values improve recall, as well as customer frequency and consistency. For a detailed look into the importance of on-brand content and to learn how Chipotle excelled with tailored content for social media, get your copy or this helpful guide.