Digital transformation means different things to different organizations. A financial institution using machine learning to detect and predict fraudulent transactions? Digital transformation. An e-commerce retailer searching for new and innovative ways to serve personalized recommendations to customers? That too.
This guide is intended to help fuel digital transformation by way of developing a strategy to modernize your data and information management processes. You’ll learn how to reconfigure established processes and procedures and overcome conservative organizational cultures and “one campaign at a time” mentalities. By the end, you’ll know where your resources, in both staff and budget, should be allocated in order to achieve digital maturity.