Want to Build an Irresistible eCommerce Experience?

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It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage of the customer lifecycle. You’ll need to create content and shopping experiences for different customer types. And you’ll need to keep analyzing customer behavior and evolving your customer experience until you get it right.

Content is a big part of an irresistible customer experience. 87 percent of consumers rate product content very highly when deciding to buy. And 67 percent of consumers say it’s important for brands to automatically adjust content based on their current context. In other words, you need to get the right content to the right people, and always keep it fresh. A platform that supports rapid content creation can help do this and more.

When you don’t make a purchase when you visit a brand’s website or mobile app with the intent of purchasing, what about the website or mobile app prevented you from purchasing?

92% of customers who visit a webstore do not make a purchase. Why? Culprits include confusing navigation, a difficult checkout process, and skimpy or incomplete content.

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