Delivering the continuous, connected customer journey

Digital business permits users to get what they need when, where, and how they need it. The traditional model of finding a new customer, selling to them, and then moving on to the next opportunity has changed. Research has consistently shown that it costs less to sell to an existing customer than to find a new one, and that customers who feel engaged with a brand or product will spend more on repeat business through the lifetime of ownership.

Today’s world is an increasingly digital one, and most customers are engaged with brands through a variety of digital means. Digital business is blurring the distinction between the digital and physical worlds and creating digital transformation that leverages the integration of process, people, and things.

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