With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high. Venture capitalists of the retail industry have revealed the importance of loyalty programs while considering a potential deal or merger to gain a sense of the overall health of a retailer. This has created a new mindset and opened up several exciting possibilities.
Why is it then that 46% of the memberships are inactive? And how can retailers stay at the top of their loyalty marketing game in 2020? The winners of tomorrow will be those who can build emotional relationships with their consumers, engage them in exciting and meaningful ways across channels. In this report, we dive deeper into the latest consumer trends and how retailers can generate the most returns out of loyalty programs in 2020 and beyond.