Today, experiences are won or lost in the moment they occur. Brands need to be able to engage every customer— at the right time, in the right channel, with the right message—in order to influence live experiences for the better and create opportunities to proactively solve customer problems.
To help companies better understand the new rules of engagement, Medallia conducted a survey of 3,000 consumers from the U.S., the U.K., and Australia. Download this report to understand the current trends in consumer engagement, learn more about consumers’ expectations from brands and explore strategies for how to connect with and influence consumers in the moment.