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Adore Beauty Case Study
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An Empowering Beauty Shopping Experience
Adore Beauty is Australia’s first cosmetics retailer to sell exclusively online. With a vision to empower beauty consumers, 21-year old business student Kate Morris founded the company in 2000 tapping her savings and a loan from her boyfriend’s parents. She bootstrapped her first website for A$12,000 and six months of development with a company she found in the local paper and hasn’t looked back. Since then, Adore Beauty has grown into an ecommerce powerhouse with a revenue run rate of $48 million, 200 brands and 13,000 products.
When the Australian beauty products giant Adore Beauty launched on Magento, their eCommerce make-over resulted in some astonishing results.
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