Give every customer a great experience — made just for them. That’s just what the latest artificial intelligence and machine learning do. By evaluating many variables that make each of your customers unique, AI seamlessly serves up individualized experiences, turning personalization into business value. No wonder by 2020, businesses that use AI will take $1.2 trillion each year from competitors that don’t. Read AI-powered personalization — above expectation, beyond imagination to learn how AI can enhance your marketing strategy.