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A Guide to Winning Customer Hearts and Minds
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Without a complete view of all customer data, you’ll never really know who they are or predict how they’ll respond to your content at any given time. This is essential if you want to upsell, cross sell and keep customers coming back for more.
Genuine Experience Commerce will focus on individual personalization, not broad or general segments. And this will be powered by intelligence that comes from deep data insights.
To identify which content works best for which type of customer, at which stage of the buying cycle, and through which channel, it’s essential to have a deep understanding
of the overall customer journey.
Your insights must come from every type of customer data: explicit, implicit, structured and unstructured, from every interaction in real time.
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