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B2B MARKETING LESSONS FROM SOCIAL MEDIA WEEK NEW YORK
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up. Last week, the world’s top social media experts — along with leading brands and thousands of marketing professionals — gathered for Social Media Week New York City to discuss the latest trends, challenges, and best practices in social media marketing. While a lot of the discussion centered around B2C, there were plenty of lessons to be learned when it comes to B2B social media as well. Many companies utilize social media as a means to push out their messages. However, far too few companies are using social media to listen to what their customers are actually saying. That’s a big missed opportunity. READ MORE