Home > Resources > Whitepapers > Moving Toward a Digital, Customer-Centric Marketing Strategy

Moving Toward a Digital, Customer-Centric Marketing Strategy

November 25, 2013

Centered on the fictitious New York advertising agency Sterling Cooper, the TV series Mad Men is sometimes used as a reference point for the style, mood and changing social mores of the 1960s. It also provides a lens through which we can view the changing attitudes of the marketing industry itself, and the evolution of roles and activities required within marketing organizations to survive and thrive in an increasingly consumer-led, global marketplace. Between the 1960s and the 1990s, consumerism underwent its metamorphosis in the increasingly red-hot glare of the media. Unsurprisingly, marketing, in leading the charge, enthusiastically exploited the emerging technological opportunities. As Mad Men portrays, advertising and product marketing became a metaphor for the fast-moving and “sexy” consumer world of opportunity and creativity. Indeed, many of the marketing icons of those times survive today and are reused extensively to inform “retro” fashion and style.

Spotlight

zanox

zanox and Affiliate Window belong to the zanox Group, formed in 2010 following the acquisition of Affiliate Window by zanox to become Europe’s largest affiliate marketing network. The companies operated independently until 2014, when they merged under one management team with Mark Walters as CEO, Adam Ross as COO and Peter Loveday as CTO, following their 10-year tenure as the Affiliate Window executive team. The Group continued to operate in Germany, the Netherlands, France, Italy, Spain, the Nordics, Poland and Brazil as zanox, and as Affiliate Window in the UK and US markets.

OTHER WHITEPAPERS

The Search Marketer’s Playbook for Offline Conversions

whitePaper | November 15, 2019

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI.

It’s Time To Enable YourChannel Partners ForEvolved Selling

whitePaper | November 8, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting.

Growth Marketing Automation: The Next Wave

whitePaper | August 15, 2020

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

Building highimpact partnerecosystems

whitePaper | October 3, 2022

We are all in uncharted waters today: a pandemic and economic upheaval, coupled with rapid technology change, rising customer expectations and more. The impact of these developments has rippled throughout the world of commerce, including business relationships.

Digital Marketing Packages Customize and Build Your Own Way

whitePaper | July 29, 2020

Digital Marketing is an ever-evolving bundle of marketing strategies that help businesses reach their audience in this wide vast digital space. While the marketing trends around the industries keep changing, it’s very important for every business to also go with the flow, try and test different strategies and stick to what works well for their niche.

Moving Toward a Digital, Customer-Centric Marketing Strategy