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HOW TIME-BASED EMAIL MARKETING CAN IMPROVE CUSTOMER ENGAGEMENT
It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. However, this permission will not be easily granted either, as brands will have to provide “legitimate reasons” for requiring consumer data. READ MORE