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PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING
How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’ (TSP) go-to-market strategies. Disruption is occurring within technology markets and in many of the large markets that typically purchase B2B technology. READ MORE