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WHAT DO BRANDS NEED TO KNOW ABOUT HOW ‘THE RISE OF VOICE’ WILL CHANGE ADVERTISING?
"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice." The mainstream use of voice activated assistants such as Amazon’s Alexa, Google Assistant, and Apple’s Siri have presented advertisers with a clearer, more personalized channel to connect with consumers. That’s both the challenge and the opportunity, as noted in a Publicis Media report titled The Rise of Voice. READ MORE