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The Analytics Guide to Omni-Channel Marketing

November 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, and place it where customers will buy it and they will come. But the balance of power in the manufacturer/consumer relationship has shifted from the manufacturer to the consumer, forcing companies to rethink the classic marketing paradigm. Today, consumers own the brand relationship. The advent of social media, the proliferation of smartphones, tablets and other mobile devices, and access to limitless data regardless of location have created the always-on, connected consumer.

Spotlight

Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

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The Analytics Guide to Omni-Channel Marketing