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CHANNEL MARKETING: CHALLENGES INDEED, BUT OPPORTUNITIES AWAIT
Marketing, for years the bane of channel partners, continues to evolve, encouraging more partners to take control of their marketing destiny. Yet, channel marketing still faces numerous challenges – shrinking budgets, less market development funding (MDF), resource constraints – and the perception of marketing as a cost center rather than a revenue generator. Sound familiar? A panel of marketing experts – Tasha Klares, director of marketing at Force3; Kathryn Rose, senior advisor, Achieve Unite; Gina Kennedy-Toney, vice president at Fusion; and Ted Gilvar, chief marketing officer at Vonage – will bring their unique perspectives to the marketing struggles partners face. READ MORE