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HOW TO PUMP UP YOUR BUSINESS WITH MOBILE MARKETING
B2B marketing does differ from B2C, however. Though some areas will overlap such as an increased focus on providing a variety of media content (infographics, video, podcasts, etc.) and bolstering your ability to reach customers immediately by using mobile messaging, there are other areas that will differ. The focus of a B2B app is finding out how to provide the customer what they need most easily, not necessarily showcasing your brand. B2B businesses that master mobile marketing can reap the rewards with increased sales. READ MORE