How to Choose the Right Online Marketing Channels

April 27, 2017

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects and customers at a lower cost than traditional marketing. But how do you choose the right online marketing channels to market your product?

Spotlight

Grass Roots

You've probably encountered our work today without even knowing it. When you fill up your car or get on your bike, attend a meeting or convention, top up your phone, receive an award at work, do your grocery shop, claim an on-pack promotional offer, browse online, call your utility supplier, eat out and even switch off your low-energy lights at night… (phew!), the chances are that Grass Roots could have played a part in making it happen. Our people partner with clients globally to deliver a variety of customer experience and engagement solutions, high impact promotions and incentives, employee engagement services, strategic meetings management and extraordinary events.

Other Infographics
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How to Pick the Right Website Color Scheme

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.

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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

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Content marketing strategy in a post-pandemic era: Engaging ITbuyers

Infographic | October 14, 2021

When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

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Spotlight

Grass Roots

You've probably encountered our work today without even knowing it. When you fill up your car or get on your bike, attend a meeting or convention, top up your phone, receive an award at work, do your grocery shop, claim an on-pack promotional offer, browse online, call your utility supplier, eat out and even switch off your low-energy lights at night… (phew!), the chances are that Grass Roots could have played a part in making it happen. Our people partner with clients globally to deliver a variety of customer experience and engagement solutions, high impact promotions and incentives, employee engagement services, strategic meetings management and extraordinary events.

Events