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THE NEXT WAVE OF DIGITAL MARKETING IS PREDICTIVE

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Predictive marketing can help solve marketer’s data challenges by helping to activate and execute data at speed, scale and in real time. It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interests, and more importantly, their likely reactions to marketing messages.
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