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Channel Marketing Strategy - The Basics

video
Join David English the President of TSL Marketing as he discusses the basics of Channel Marketing. David is a regular contributor to the TSL Marketing Blog MarketNow. Hi, today we're going to talk about channel marketing strategy, the basics. First two things we want to think about in terms of channel marketing are who we are targeting in terms of customers and why we're partnering in terms of our channel partners, channel resellers. When we look at who were targeting, we want to think through first of course the basics of demographic size, industry, type of company, functional titles within company and then build out our personas.
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