JUSTIFYING A CONTENT MARKETING BUDGET

whitePaper | July 29, 2020

Content marketing can help you attract leads, win more sales, and grow your business.But it isn’t just about churning out piece after piece of content.You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign.

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

whitePaper | October 5, 2022

Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions. Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.