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A GUIDE TO CONTENT MARKETING FOR THE PUBLIC SECTOR

Content marketing to support an organisation’s strategic priorities has become a power tool for both private and public sector teams. Done well, content marketing can inform, educate and engage audiences effectively, and ultimately impact programme outcomes. Until recently, content marketing was seen as a “nice to have” in government. If an organisation was able to publish the occasional blog post or graphic on social media, that was a win. But more and more, the public sector is understanding the value that content marketing can have for reaching, engaging and motivating citizens to make better decisions and take positive action.

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Starcom Mediavest Group

At Starcom Mediavest Group, we’re about much more than media and advertising. We’re an agency obsessed with technology.And data. And people.

OTHER WHITEPAPERS

INFUSEmedia - 10 Digital B2B Marketing Channels For 2022

whitePaper | March 1, 2022

As the world continues to adjust to the lasting implications of the global pandemic, more and more companies are rushing to adapt sales and marketing processes to center on digital marketing channels. But why? This article will answer this question by breaking down online marketing, the various types of marketing channels, and how to win market share. Let’s start with the advantages.

Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

whitePaper | October 17, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

Building and Scaling Partner Ecosystems that Drive Revenue

whitePaper | October 25, 2022

Building trust, sharing data securely, and getting insights from partners are critical for scaling partnerships. This 13-page whitepaper frames the universal enterprise challenges around scaling an effective partner ecosystem that drives revenue.

Adapting digital marketing for real-world results

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.