THE TOP SEO TRENDS TO WATCH IN 2017

The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for its features, especially with its algorithm continually receiving updates. Many businesses vanished due to updates on Panda, Penguin, and other algorithms. SERPs also saw several different updates, with some ups and downs throughout the year. Updates that were considered as the most popular ones were Google Possum, Penguin 4.0, Mobile Friendly Update 2, and AdWords Shakeup.

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Group Two

Group Two is a full-service advertising agency specializing in home builder marketing solutions for many of America's most successful builders. Currently, we're creating print and broadcast advertising, digital campaigns and SEM, content marketing, direct mail and sales office displays, as well as handling the set up and execution of social media packages for clients. And we are doing it on time and on budget - for a lot less than you think.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Content marketing strategy in a post-pandemic era: Engaging ITbuyers

Infographic | October 14, 2021

When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms. Again, there are unique variables for each business, but this overview could serve as a good starting point for planning out your social posting strategy, and maximizing engagement.

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Effective Ways To Create Multichannel Marketing

Infographic | January 7, 2022

Multichannel marketing has been completely transformed in 2021. Let’s understand those transformations to escalate business in every aspect. Conduct the necessary research to identify relevant channels that can assist your company in meeting its objectives.Here are the steps to conducting a holistic and practical examination.

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The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Spotlight

Group Two

Group Two is a full-service advertising agency specializing in home builder marketing solutions for many of America's most successful builders. Currently, we're creating print and broadcast advertising, digital campaigns and SEM, content marketing, direct mail and sales office displays, as well as handling the set up and execution of social media packages for clients. And we are doing it on time and on budget - for a lot less than you think.

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