INFOGRAPHIC: Content is (Really) King, According to Survey of CMOs

If you’re not investing in content marketing, it might be time to rework your budget. According to new research from IBM and The CMO Club, content generation is the biggest expenditure for the 100 global CMOs surveyed, weighing in at 13% of their total marketing budgets. Advertising is their second-largest expenditure, at 12%, and digital online, digital website and events each get 11% of the total budgets.

Spotlight

Hudson Rouge

Headquartered in New York City with offices in Detroit, Shanghai, and Toronto, Hudson Rouge is an award-winning, multidisciplinary creative agency specializing in luxury brands. Hudson Rouge was conceived to reimagine and completely re-launch one of America’s oldest and most storied brands — The Lincoln Motor Company. In just four years of business, Hudson Rouge has already garnered a number of top industry awards and accolades, including Clio, Webbys, AICP, IAB and three highly coveted Cannes Lions.

Other Infographics
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Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Spotlight

Hudson Rouge

Headquartered in New York City with offices in Detroit, Shanghai, and Toronto, Hudson Rouge is an award-winning, multidisciplinary creative agency specializing in luxury brands. Hudson Rouge was conceived to reimagine and completely re-launch one of America’s oldest and most storied brands — The Lincoln Motor Company. In just four years of business, Hudson Rouge has already garnered a number of top industry awards and accolades, including Clio, Webbys, AICP, IAB and three highly coveted Cannes Lions.

Events