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Millennials mobile shopping habits [Infographic]

September 7, 2016

For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices as opposed to computers. Millennials now make up 26% of the total population and it is no wonder that they are influencing the online shopping trends. Coupofy conducted a study on more than 2000 Millennials in the USA so as to understand their mobile shopping habits. We established that 73% of the Millennials use their smartphones to find locations, 67% to play games while 59% use their mobile devices for online shopping.

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