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Infographic: understanding social data

See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing .People use social media for a variety of tasks, but posts are voluntary and will most likely reveal something about the poster. Social can therefore be an invaluable source of consumer data.  However, few marketers use social data to help produce targeted content in their marketing. Which could be a missed opportunity.

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BIScience

BIScience is a software technology company providing a suite of Marketing Intelligence solutions including AdClarity, our flagship platform, which allows CMOs, Marketers and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources, on Display and Mobile.

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