Marketing Technology Stack vs. All-in-one Marketing Cloud

Today’s marketers literally have thousands of marketing technologies at their fingertips. From best of breed email marketing and automation platforms, to custom blog and landing page tools, to all-in-one marketing clouds, the options are endless and can be overwhelming. But which ones do growing companies depend on to drive KPIs and what factors do they consider when choosing marketing technology?

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Portent

Portent is a full-service internet marketing company. We live and breathe internet marketing: content creation, design, development, PPC, search, and social.Founded in 1995, Portent has grown into a nationally premier firm, helping businesses with SEO, paid search, content creation, social media, web design and development and more. Portent's approach has succeeded in industries ranging from technology to travel, for B2B, B2C, and B2G companies.

Other Infographics
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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

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The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

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Spotlight

Portent

Portent is a full-service internet marketing company. We live and breathe internet marketing: content creation, design, development, PPC, search, and social.Founded in 1995, Portent has grown into a nationally premier firm, helping businesses with SEO, paid search, content creation, social media, web design and development and more. Portent's approach has succeeded in industries ranging from technology to travel, for B2B, B2C, and B2G companies.

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