Better Demand Gen: A Look Inside the Marketing Mind

This infographic visualizes how data-driven marketing and content marketing work together for effective demand generation. arketing, like the brain, is often divided between creative and analytical endeavors. Working with data and numbers to target, segment, and optimize marketing’s overall impact often falls to the analytical “left brained” marketer. While writing, designing, and creating content to fuel market-facing campaigns falls to the creative “right brained” marketer. Content Emotional relevance is the key to viral content* * ALIGNMENT Mapping content and personas to the buyer’s journey yields Effective b2b content marketers frequently tailor content to specific profile/personas QUALITY 92% of organizations believe creating high-quality content is valuable CREATION 64% of B2B content marketers are currently challenged with producing enough content 47% of leading companies cite increasing quantity of relevant content published to their website as a top initiative 79% of leading companies track specific content performance DISTRIBUTION 55% of leading companies expand lead generation/customer acquisition using social media Leading companies are more than 2xas likely to promote content via social channels CONVERSION higher conversions from response to marketing qualified lead 73% Content Data Organizations with clean data are 3x more likely to experience revenue growth.

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Merkley + Partners

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Other Infographics
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Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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Merkley + Partners

We are a full-service, integrated marketing agency offering strategic solutions to our clients across all disciplines. We were founded as an agency that removed the boundaries between strategy, content, and delivery.

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