Uncorking Facebook: A Facebook Advertising Success Story

Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results. $$$ Reduce Cost-per-Acquisition Boost Total # of Subscribers Grow Market Share ORIONCKB Test hundreds of audiences & creative combinations create segmented custom audiences test new audiences with highest-performing creative reinvigorate audiences with new creative identify fatigued audiences and creative 58% Decrease in cost per acquisition 100% INCREASE in leads 52% increase in subscribers.

Spotlight

Leap Agency

We create bold, powerful and contagious ideas for brands that are ready to champion the next leap in consumer engagement. When most people think of advertising, they think of magazine ads and television commercials. At Leap, we think it’s anything that enables us to create a continuous brand experience for our clients. To communicate this experience, our job is to create the most persuasive, relevant and emotional ideas possible. We find that ideas can emerge from anyone at any time. But the best ideas come from a great strategy. Ultimately, it’s deeper thinking that gives brands more meaning.

Other Infographics
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infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

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7 Steps to Great Email Marketing

Infographic | December 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Spotlight

Leap Agency

We create bold, powerful and contagious ideas for brands that are ready to champion the next leap in consumer engagement. When most people think of advertising, they think of magazine ads and television commercials. At Leap, we think it’s anything that enables us to create a continuous brand experience for our clients. To communicate this experience, our job is to create the most persuasive, relevant and emotional ideas possible. We find that ideas can emerge from anyone at any time. But the best ideas come from a great strategy. Ultimately, it’s deeper thinking that gives brands more meaning.

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