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April 8, 2016
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JPL is one of the Mid-Atlantic’s largest independent, integrated marketing agencies. Headquartered in Harrisburg, PA with an office in New York City, we provide strategy and execution in four core practice areas.
Infographic | June 1, 2021
Digital marketing is not the art of selling a product. It is the art of making people buy the product that you sell.Worldwide digital ad spend is predicted to reach over $375 billion by 2021. The digital marketing landscape that comprises of SEO, PPC, content marketing, and social media marketing has been quite progressive, more so in the last three years, than in the last decade.
Infographic | February 8, 2022
In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.
Infographic | October 14, 2021
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.
Infographic | January 7, 2022
Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.
Infographic | February 21, 2022
57% of companies say that they use partnerships to acquire new customers. Every year, over 2,000 strategic alliances are formed, and their number grows by 15% each year.
Infographic | January 15, 2022
Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative
Micro-influencers have fewer than 100K followers on their platforms. They are gaining popularity because they are:
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