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BEHIND THE SCENES OF OMNI-CHANNEL CAMPAIGNS THAT WORK

What’s the key to a wildly successful marketing campaign? Design that inspires customers wherever they are. Not only does it change minds and touch hearts in print, but it comes to life on web, mobile and social platforms. Marketing maven Sarah Mannone shared how design can be used to communicate a consistent message across multiple platforms and gave attendees a behind-the-scenes look at omni-channel campaigns that work.