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3 TRENDS THAT WILL IMPACT THE FUTURE OF MARKETING PERFORMANCE TRACKING

Not all marketing data is created equal. Measurement, metrics and daily advancements in technology are rapidly changing the landscape for marketers in all industries from education to consumer finance. Join us as DMS VP of Innovation & Strategy Akeel Haider reveals the top three trends that are reshaping how CMOs everywhere track performance and understand campaign ROI. Learn how cross-channel attribution can unveil the entire story behind a customer journey, artificial intelligence is revolutionizing our ability to quickly understand data scenarios and blockchain technology could be the next solution to reduce advertising fraud.