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ACHIEVING GO TO MARKET SUCCESS WITH HYBRID CHANNEL MODEL MARKETING

Discovering your ideal “go to market” strategy – including a scalable, effective and efficient distribution strategy– is the greatest challenge facing entrants to the education market. You may have a revolutionary new product that you passionately believe will change the world, but your company’s bright chances of success will quickly dim unless you can engage your target audience and sell your product or service profitably. For most of us today, that means using a hybrid of direct and indirect approaches to maximize your reach.