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DIGIDAY PROGRAMMATIC MARKETING SUMMIT EUROPE

April 25-27, 2018
Estoril, Portugal
The prospect of brands bringing programmatic advertising in-house has been debated at length with few resolutions. That will change in 2018, as advertisers, concerned with not knowing where and what ads they buy, start to exert more control over those investments, whether that’s running parts of their ad tech stack, hiring media specialists to oversee their programmatic strategy or finding new ways of working with agencies.