4 Web Marketing

The Spur Group | April 27, 2020

Everything in our lives has fundamentally changed in 2020. We can’t just run to the store for a forgotten item. We can’t visit our families, our parents or our children and grandchildren. No more dropping in on friends for fun. For those of us who have loved ones who are first responders or in positions considered essential, we worry every day for their safety and for the safety of those in our homes. And the experience of work has been completely disrupted, even for people used to w...

Martech

Everflow | July 18, 2022

Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs. Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic...

Martech

Business Wire | March 30, 2023

Ermetic, a leading cloud infrastructure security company, today announced its new Above the Cloud Channel Partner Program with separate offerings tailored to the needs of solution providers and managed security service providers (MSSPs). The redesigned program provides the resources solution providers need to deliver turn-key cloud security solutions for AWS, Microsoft Azure and Google Cloud environments, including the company’s first certification program for its cloud native applic...

Marketing Strategy

Litmus | November 15, 2021

Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...