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Marketing Analytics
CMSWire | October 16, 2023
Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together th...
Marketing Strategy
Forescout | June 15, 2022
On June 14, Forescout Technologies, a leader in automated cybersecurity, announced the expansion of its Envision Channel Program. It has launched a new Managed Service Provider (MSP) Partner Program to support customers with advanced technical and professional service capabilities. Forescout will offer its experienced and technically capable partners new flexible licensing options, specialized resources, and consumption billing through this new addition. It also improves the partn...
Channel Partnerships
HMI Performance Incentives | August 10, 2022
HMI Performance Incentives, a global leader in B2B incentive and loyalty solutions, has been recognized with a Silver B2 Award by the Association of National Advertisers (ANA) for excellence in channel marketing strategy.The B2 Awards celebrate excellence in B2B marketing and strategy. B2 Award judges are B2B marketing professionals from various member organizations of the ANA, led by executive marketers who judge entries from the categories in which they have expertise.The award, in the categor...
Google | February 05, 2020
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to b...
Content Marketing
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Marketing Strategy, Martech, Channel Partnerships
Marketing Strategy, Marketing Analytics, Channel Partnerships
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